DIGITAL AND TELECOM BUSINESS MANAGEMENT

ADVANCED CERTIFICATE IN DIGITAL AND TELECOM BUSINESS MANAGEMENT

EXECUTIVE EDUCATION

IN THE DIGITAL AND TELECOM INDUSTRY, THE ONLY CONSTANT IS CHANGE. You are concerned with digital and telecom issues in developed and fast growing countries and you want to: develop new sustainable business models in order to extract value out of changing markets, blur borders among and across activities and to manage change. HEC Paris in collaboration with Sofrecom has conceived a top-level executive program for experienced managers and executives from the digital and telecom industry. With this executive program you will: get the right understanding of the telecoms extremely complex environment, acquire insightful knowledge into the evolution of the industrys business models at a global level, better know your business environment to seize its opportunities, be able to lead a strategic analysis and develop a relevant business model, identify the important changes in order to lead and implement them?

BROUGHT TO YOU BY SOFRECOM

HEC RANKED BY THE FINANCIAL TIMES

Sofrecoms operational experience and HEC academic experience create a new format for Advanced Certificate in Digital and Telecom Business Management, particularly adapted to Telecom and Media Executives and Managers in charge of transformation programs in their companies

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Business School in Europe since 2006 In the World for Executive Education in 2011

INTERNATIONAL ACCREDITATIONS

BENEFITS
What long-term benefits can you expect to derive from the program? This program addresses the need for executives and leaders to develop a strategic view of digital and telecom issues. It will give you the opportunity to: Develop a vision: A global vision to be a driving force in the world of telecommunication, A crossed vision from traditional telecom and media environment and the digital field. Apprehend opportunities: Structural and business opportunities that will happen, Cultural and organizational change opportunities arising in your company. Manage change through: Developing essential managerial skills targeted for the digital and telecommunication industry, Linking your teams issues with the new ones at stake in your business. Share a unique experience: Take part to a training based on operational experience and the latest academic concepts, Enrich through exchanges with like-minded executives from various geopolitic and professional univers and shape a network of peers. Strategies for growth and value and managing change (Paris, France) This module addresses the question of managing strategic moves and strategic changes.It will give you the opportunity to go deeper into the questions initially raised: The strategic issues tackled will reinforce your awareness on value chain and business models and will bring you extra knowledge on M&A (Mergers and Acquisitions) and partnerships, The reflection on customer intimacy will be stretched to the question of value co-creation, The management topic will underline the necessary change of mindset and will present ways to implement transformations, Financial and legal issues, which are mandatory in a project of change will contribute to the consistency of the business model developped.

BUSINESS PROJECT
You will identify a strategic issue to address individually throughout the program. This business project will be built on your own experience. It will help capitalize on the expertise of your professional networks and on inputs from many industries involved in the program. Each taskforce group will be mentored by HEC academic tutors.

PROGRAM
Managing in a fast-moving environment and
anticipating business trends (Paris, France) The aim of the first module is to build up a comprehensive knowledge of the digital sector, seen as a business impacted by regulation and technology. You will drive a strategic analysis of the environment by looking at the challenges and opportunities of the digital and telecom industry, at the regulatory framework at stake and at some relevant business models for this industry, You will also tackle the issue of value creation for the client through the concepts of value chain and customer intimacy, These subjects will enable you to address the questions of managing and facing change in the digital and telecom business.

TEACHING METHODS
The courses will blend both presentations of the latest concepts by the instructors and concrete case studies. Valuable practical insights are also provided by experts in the field, thus enriching the programs academic content by the first-hand experience of these top executives.

FACULTY
ALAIN KERAVEL - ACADEMIC DIRECTOR Alain Keravel graduated from the ENSAM, the HEC MBA and received a postgraduate degree in clinical psychology from the Paris-VII University. After a 20-year operational career in the field of new technologies, he joined HECs Management and Human Resources Department. His research interests include supporting change linked to technological innovation and emerging work organization methods. He is one of the co-authors of le Management des Entreprises Artistiques et Culturelles (the management of artistic and cultural firms).

BERTRAND QUELIN - ACADEMIC DIRECTOR Bertrand Qulin obtained his Doctorate Degree in Economics from the University of Paris. From 1999 to 2005, he was Associate Dean for the Ph.D. program at HEC Paris. He was Visiting Research Scholar at the W. Haas School of Business, University of California, Berkeley (1996-97). His research interests include the economics of organization, transaction cost economics and outsourcing, and strategic management of competence. He is the author of several papers published in international journals and of numerous chapters in collective books.

FEES
Tuition fees 16,000 including teaching fees, academic material, room and board. Travel and housing expenses to and from all modules are not included. Fees are not subject to VAT.

sofrecom

consulting in telecommunications
Sofrecom, a France Telecom - Orange Group Company, is a world leader in telecommunications consulting. With more than 45 years international experience, Sofrecom has acquired a unique know-how of successfully managing change in the telecommunications industry. Sofrecom has led major transformation programs and has participated in the green field launch of multiple operators, including all Orange mobile operators over the past 5 years. This rich international experience provides Sofrecom with an unparalleled expertise in all areas of telecommunications and medias and makes it the natural strategic partner for operators, governments, investors and international financial organizations.

FORMAT
The first module has a 5-day schedule and will take place on March 5th 2012. The second module, which has a 6-day schedule, will follow 3 months later.

LANGUAGE &LOCATIONS
The language of instruction is English. Modules take place in Paris, France.

WHO SHOULD ATTEND?

This program is geared towards executives and senior managers with an international mindset, working in telecom and digital businesses in or with developing countries.Their common objective could therefore be to define and implement corporate digital and telecom strategies. Such industries include worldwide companies related to digital and telecom: fixed, mobile and convergent companies, regulators, software and technology companies, media entertainment and broadcasting companies. YOU ARE EXPECTED TO HAVE: an international profile, a position of decision maker with minimum of eight years of professional experience, recognized professional achievements and/or involvement in your companys strategy, the potential to take on greater managerial responsibilities, motivation to pursue clearly identified professional objectives, a professional level in English.

Contact us for further information

http://www.exed.hec.edu/digital.business

ADMISSION
Candidates are invited to fill out a subscription file and write a proposal of business project in order to validate their correlation with the program chosen.

YOUR CONTACT
HEC EXECUTIVE EDUCATION Ioana APOSTOL
Program Advisor

CERTIFICATION
> The completion of this training program will allow you to obtain an HEC Paris Advanced Certificate in Digital and Telecom Business Management. > The Advanced Certificate is worth 18 credits of the HEC Executive MBA. >Holders of the Advanced Certificate will be able to deduct the full price from the Executive MBA tuition fees if admitted to the HEC Executive MBA within a year of completion of their Advanced Certificate.

e. apostol@hec.fr t. +33 (0)1 55 65 59 87 1,rue de la Libration 78351 JOUY-EN-JOSAS CEDEX - FRANCE

SOFRECOM Olivier LANDAU

Photos: FOTOLIA, GETTY Sofrecom Advanced Services for Telcos & Media Delegate Director for Anticipation and Strategy

e. olivier.landau@sofrecom.com

sofrecom

consulting in telecommunications