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    The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
    The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
    The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
    Ebook192 pages4 hours

    The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

    By Sarah Maxwell

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    About this ebook

    Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
    LanguageEnglish
    PublisherWiley
    Release dateDec 11, 2007
    ISBN9780470226193
    The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

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