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INTRODUCTION TO HOTEL INDUSTRY
A hotel can be defined, “an establishment which supplies boarding and lodging not engaged in inter state commerce or any intra state commerce, competitive with affecting inter state commerce”. “With the establishment of money during 6th century BC came the first real opportunities for people to trade & travel.” As the areas of movement widened, their need for lodging became greater. Today one of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offers unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. This trend is not only in India, but globally too. According to World Travel and Tourism Council [WTTC], global tourism is projected to grow at 5.8% in 2004 and 4.5% over next 10 years [2005-14]. India would be one of the fastest growing market, which is expected to grow 10% in 2004 and generate economic activity of Rs1,846.3bn [US$ 39bn]. According to WTTC, India would grow 8.8% between 2004-2014 to generate economic activity of Rs7,028bn [US$ 90bn] by 2014.
BUDGET HOTELS __________________________________________________________________
Prior to the 1980's, the Indian hotel industry was a nascent and slow growing industry primarily consisting of relatively static, single hotel companies. However, Asian games in 1982 and the subsequent partial liberalization of the Indian economy generated tourism interest in India with significant benefits accruing to the hotel and tourism sector in terms of improved demand patterns. Fortunes of the hotel industry are tied to the fortunes of tourism and the general business climate in the country, which is why the economic liberalization initiatives implemented since 1991, led to a soaring demand and supply gap in the hotel industry. This enabled Indian hotel companies to increase their ARRs by almost 50% between April 1994 and April 1997 and still enjoy extremely high occupancies of above 80% for most of this period. Foreign travelers consist of 80% of the total clients, while the rest are domestic travelers. In recent times, any discussion on the hotel industry only veers around the falling occupancy rates and average room rates and the trying times that the Indian hotel industry is going through. Nevertheless, the hotel industry has reported impressive earnings and revenue growth for the year ended March 2001. This was after a slack period in the financial year 2000, when net profits dipped on a negative sales growth. Business travel is the largest segment of travel and today India's corporate travel market is today estimated at no less than US$ 3 billion (around Rs 150 billion). An increase or decline in business travel mirrors economic trends. India with its 8 per cent GDP growth rate and stable economy has witnessed an all round development, especially in the travel and tourism sector. Business travel thrives best in a free and robust economic scenario and India is gradually moving in that direction. With liberalisation paving the way for healthy competition and business going global the Indian traveler too is evolving into a global traveler. A liberal foreign exchange regime and cheaper air-fares, ex-India are also factors responsible for catapulting business travel. Subsequently, with travel budgets of Multi –national corporation running into several million dollars, airlines, hotels and all other service providers have rolled out the red carpet for this cash cow. Indian companies are now following suit, with almost all blue-chip companies having detailed travel policies. Travel costs have emerged as the third largest expense for corporate, after salaries and raw materials. These globe trotting Indians; have metamorphosed as a distinct market.
BUDGET HOTELS __________________________________________________________________ They are well traveled and demand the services they pay for. Of late, the government of India has started realizing the importance of tourism in the country’s economic
growth. India’s emergence as a super power and an overall buyout economy has led to an increase in foreign tourist’s arrival to a record level in 2004 which reached 3.5mn in 2004 and is expected to 5mn this year. All this coupled with the continued demand supply mismatch in rooms availability has turned favorable for the hotel companies with the room rates and occupancies touching an all time high. The present trend is expected to continue with the new capacities coming only after two to three years.
BUDGET HOTELS __________________________________________________________________
REASONS FOR GROWTH OF THE HOTEL INDUSTRY
Rising foreign arrivals
Foreign tourist arrivals continue to surge. During January - September 2004, foreign tourist arrivals in the country have risen by 25.5% to 2.3mn. It is expected by the end of the calendar year tourist arrivals into India would cross the 3mn mark. Business travel into India has been on the rise with globalization and rising investor interest in India - one of the fastest growing economies in the world. Business travelers account for almost 75-80% of arrivals. The “Incredible India” campaign launched by the Ministry of Tourism has also gathered momentum and is showing results.
Domestic tourism also on an upswing
A growing economy, rising disposable incomes and easy finance available for holiday packages have led to increase in domestic leisure travel. Falling airfares have also contributed to increase in travel frequency within the country. The number of people who travel domestically (for religious, leisure or business purposes) has been rising. As per NCAER study, there are 5.5bn domestic tourists of which 7.7% are business travelers, 6% are leisure tourist and the rest travel for religious or social reasons.
The hotel industry has passed through a slowdown in the last 2 years and we believe that the up-cycle has just commenced and would continue for next 2-3 years at least given positive economic growth forecasts. General economic conditions and recession in the economy affects business travel and hence demand for rooms in the hotel industry. External factors The hotel industry is significantly affected by external factors ranging international socio-political environment to regional events (like the conflict in Iraq and SARS) which impact the level of travel and business activity. Earnings rise multifold during boom periods. Tensions on border and travel advisories issued by western nations also affect the hotel industry.5% CAGR until 2010 According to World Tourism Organization [WTO] foreign tourist arrivals in the country are expected to witness a 6. Cyclical industry The hotel industry is sensitive to changes in the domestic and global economy. We believe that the Indian Hotel and Tourism Industry is on a long term growth trajectory and domestic hotel companies who have expanded capacities in the last few years are well placed to capitalize on this boom. The hotel industry typically passes through phases of low occupancies – when are unable to cover fixed costs and incur losses.BUDGET HOTELS __________________________________________________________________ 5 Tourist arrivals projected to grow at 6.5% CAGR to 6mn by 2010 and to 10mn by 2020. .
Four star hotels provide all the modern amenities to the travelers with a limited budget. Five Star Deluxe hotels in India are globally competitive in the quality of service provided. and amenities provided. These hotels provide all the modern facilities for accommodation and recreation matching international standards in hospitality. facilities. Agra. Five Star Deluxe Hotels The most luxurious and conveniently located hotels in India are grouped under Five Star Deluxe Hotel Category.BUDGET HOTELS __________________________________________________________________ 6 CLASSIFICATION OF HOTELS On the basis of Star Categorization Like most of the countries in world. facilities offered. Five Star Hotels These are top of the line hotels located mostly in the big cities. . Four Star Hotels A rank below five star hotels. and Goa. Quality of the services is almost as high as the five stars and above categories. India also has hotels divided in different categories depending on their location. These kind of hotels are there for the travelers with a limited budget or for the places which might not be getting tourists traffic as associated with larger cities. and accommodation options. Many of these hotels are situated in the Central Business Districts of the metropolitan cities or near the centers of transportation providing exceptional value for the business travelers. All the star hotels in India are government approved with continuous control on the quality of services offered. These hotels are located primarily in metropolitan cities like New Delhi and Mumbai and major tourist destinations like Jaipur. infrastructure.
these 7 hotels are value for money and gives good accommodation and related services on the reduced price. and location in the far flung areas are grouped under One Star Hotel category. Services would be the stripped down version of higher categories of hotels but sufficient to fulfill your basic needs. One Star Hotels The hotels with most basic facilities. small number of rooms. Lesser in amenities and facilities. These hotels are best when you are looking for cheapest available accommodation option (apart from camps and hostels). Two Star Hotels These hotels are most available in the small cities and in particular areas of larger cities.BUDGET HOTELS __________________________________________________________________ Three Star Hotels These are mainly economy class hotels located in the bigger and smaller cities and catering to the needs of budget travelers. these hotels provide all the basic facilities needed for general accommodation and offers lowest prices. Catering to the backpacker tourist traffic. All hotels between 4 stars to 1 star category are considered as budget hotels .
havelis and forts being converted into hotels.BUDGET HOTELS __________________________________________________________________ 8 CLASSIFICATION BY SEGEMENT The sector could be broadly classified into following 4 categories Premium or Luxury segment Comprises of 5-star or deluxe hotels catering generally to business and up market foreign travallers. Located at the outskirts of city could be from premium to budget category Budget segment Heritage Hotels Resorts and Clubs . Comprises of palaces. It involves effective preservation with commercial capability. Generally found in smaller towns and cities. Account for nearly 30 per cent of the room base. Comprises of 4 to 1 star hotels catering to average and domestic leisure travellers.
In the medium to long term. 10 million for a hotel in the premium segment . The average cost for setting up a budget hotel (80-100 rooms) ranges from Rs 3 – 5 million per room. The main foreign players in India catering to the premium segment include Hyatt and Le Meridian.BUDGET HOTELS __________________________________________________________________ 9 CLASSIFICATION BASED ON THE TYPE OF PROPERTY Hotel companies can be categorized as premium and budget on the basis of the classification of their properties. Most hotel chains have a presence across segments with the aim of catering to a wider market. 80-85 per cent of hotels in the budget segment are branded. Budget Segment Most of the budget hotels in India are independently owned and are not branded. Premium Segment Some hotel companies have brands catering only to the premium segment. over 65 per cent of the total rooms were in the premium segment. 1. ITC Welcome group and the park hotel.000 per room. On an average. as against Rs. hotels in the budget segment charge Rs.200 – 3. Most major hotel companies in India have that brands that cater only to the budget segment. Bharat Hotels and Hotel Leela venture. In case of other foreign players such as Marriot. the number of hotels and rooms in the budget segment is expected to increase due to the need for low priced accommodations (as a result of reduction in corporate travel). In case of other domestic players such as East India Hotels. while in India only 15 per cent of budget hotels are branded. per day. According to industry sources internationally. over 75 per cent of the total rooms were in the premium segment. The main domestic players catering to the premium segment include Asian Hotels.
All hotels below 4 star categories are lumped together as budget accommodation. There will be another approximately 400.720 hotel rooms in all the approved and classified hotels in India in 2003. as also in other countries.000 hotel rooms in the country in the unapproved category and all of them will be in the budget category. The average room rate (ARR) realised from business travelers is normally higher than from leisure travel. This is the commonly accepted definition in the industry and the media.BUDGET HOTELS 10 __________________________________________________________________ INTRODUCTION TO BUDGET HOTELS There is no clear definition of budget hotels in India. Considering that hotels are a good business. Unfortunately there is no reliable statistics in India about total number of hotels and hotel rooms other than those approved and classified by the Government. Thus about 70% of hotels in the country in the approved and classified category are accounted for by the budget hotels.03. Government of India. there were 91. More than 50 per cent of occupancy of a majority of hotel members of the country’s largest hotel association. the Federation of Hotels and Restaurants Associations of India (FHRAI) reportedly comes from the business travel segment. As for the progress made in construction of budget hotels during the last few years. All interested hotel companies. As per published statistics of Ministry of Tourism. chains and other investors are increasing their investment in this sector.000 to 500. The importance being given to the budget hotels is correct because this category accounts for the largest number of hotels and hotel rooms in India. there is a heightened activity in construction of new hotels during the last 2 years. Both domestic and international tourists as well as occupancy in hotels have increased by about 15% during the last 2 years starting from the winter of 2002 . . according to FHRAI reports. Out of this 27301 are 5 star and 5 star deluxe hotel rooms and the remaining 64419 are in the lower category hotels including heritage hotels and those which are awaiting classification. this is a part of regular activity and there are a lot of budget hotels under construction.
BUDGET HOTELS 11 __________________________________________________________________ Majority of domestic travelers. According to Government statistics. The number of travelers and the hotel rooms are therefore much more in the lower category hotels. there are about 300 million tourists or tourist trips annually by domestic travelers compared to 3. are targets for the budget hotels. It is thus certain that demand for budget hotels will continue to grow and at a much higher rate than the 5 star hotels.5 million foreign tourists in 2004. . whether they are for business or leisure. About 25% of foreign leisure travelers also stay in budget hotels. This works like a pyramid where cheaper rooms occupy the widest base at the bottom and the pyramid tapers off at the top with 5 star hotels. This is particularly so as the domestic travelers in India are many times higher in number than foreign tourists who mostly stay in 5 star and heritage accommodation. This is the position in all countries.
Coimbatore.BUDGET HOTELS 12 __________________________________________________________________ PLAYERS The players in the budget hotels category are mostly independent hotels. Park Inn. and Accor Hotels are in touch with the Indian Railways to set up budget hotels near railway stations. Chennai Central. Indian Railway Catering and Tourism Corporation (IRCTC) has invited tenders for budget hotels in Habibganj (Bhopal). a number of players. Pune. The project is being developed by the railways through a public-private partnership model. These companies are in touch with the railway authorities and are expected to formally bid for these projects IRCTC has specified that at least half of the rooms in these budget hotels should be available at tariffs lower than Rs 1. Hotel operators will be free to price the other rooms according to the services provided. and the hotel companies will handle the management. Baroda. Rameshwaram and Kanyakumari. but will not offer frills like room service or carpeted flooring. If you see the entire segment of budget hotel rooms in India including approved and unapproved. the branded hotels will be less then 5%.000 per day. Some national chains like Taj Group and ITC also have few budget hotels but in very small number. then the percentage of branded hotels will be negligible. Visakhapatnam. Bhopal and Madurai. Holiday Inn. Ooty. Even in the approved hotels. The ITC Welcomgroup. While formal bids are expected soon. The second phase of this project will cover Anand Vihar and Nizamuddin in Delhi. and the locations identified for the first phase include Kolkata. Amritsar. Lucknow. Nagpur. are among the interested ones. including ITC Welcomgroup. Ernakulam. Choice Hotels. Mumbai Central. Accor and Taj. Low-cost rooms will be airconditioned. These belong to various international chains like Park Plaza. Ahmedabad. Sealdah (Kolkata) and Madurai. . Country Inns and Suites by Carlson. Vijayawada. Katra. Tirupati. Best Western. Taj Group. The hotels will be set up on land owned by the railways. Howard Johnson and Days Inn.
fresh entrants. During a downturn. Together they are redefining budget hotels promising good management. In some cities. both corporate and leisure. the luxury segment accounts for the most growth.hotel segment. If you take the all India scenario. In this context budget hotels make sense for major hotel chains. Budget hotels which target domestic travelers would enable big chains to even out of fluctuations. With the Kamfotel chain . A large number of corporate travelers are in the middle level or lower level managers who have low traveling budgets and stay in the budget hotels.000 rooms in the starred category with 6. . foreign franchises has shown interest.000 rooms. This will account for both approved and unapproved categories. deluxe hotels are hit first following the decline in foreign tourist traffic.a Rs. the Orchid Hotel and many restaurants across the world. Though demand is the highest in the mid market segment. it can be more and in many cities where existing hotels are running modest occupancy rates. the market share of budget hotels will be about 70%. 500 crores investment to open 50 Kamfotels in the next seven years – Kamat is entering the budge.BUDGET HOTELS 13 __________________________________________________________________ MARKET SHARE The market share of budget hotels in Mumbai and in India will be about 90% if you take the number of rooms and occupied room nights in a year. a new breed – big hotel chains. Delhi for instance has 9. If you only take the approved category hotels. Kamat is not the only one eyeing the budget hotel opportunity. the growth rate will be less than 10%. The Mumbai hotelier’s mission is t set up budget hotels at 90 minute intervals from each other on busy highways. The Kamat group today owns the Kamat chain of restaurants. the growth for new budget hotels may be about 10% over the next 5 years. The target market for them is obviously budget travelers. THE GROWTH IN INDIA Till now the growth in the Indian hotel industry has been lopsided. and higher standards of hyena and facilities.000 in the 5 – star and 5 – star deluxe categories. In the last one year. Further there is a shortage of 30.
Attempts in the past by the major players to carve out budget hotels. indiOne operates at near full capacity. This was the accumulation of Indian Hotels five –year . The Taj Group had launched the gateway chain at a slightly higher price bracket than its indiOne brand. while Fortune chain has a mix of hotels – 4-stars and low priced hotels – depending on the cities they operate in. Even indiOne was unveiled in Bangalore which is owned by Indian Hotels. The conceptualisation of indiOne was different from that of a Taj Hotel.BUDGET HOTELS 14 __________________________________________________________________ The idea is to deliver 80 percent of a 5 star hotel at 40 percent of the price – this being the aim of Krizim Hotels that has budget hotels under the brand name of Lemon tree which is in Gurgaon. however. 1000 a day. the occupancy is between 30 and 78 per cent. this is the only chain pegging tariffs below Rs. Indian hotels spun off Roots Corporation. As many as six new chains are waiting in the wings. The budget hotel is a good business proposition. Even Indian Railways Catering and Tourism Corporation are setting up six budget hotels outside major railway stations on surplus land belonging to the Indian Railways. 1000. Besides indiOne. Then the Oberoi and the ITC welcome group had positioned their Trident and Fortune Hotels as Budget Hotels. especially when the interest rate for financing hotel projects comes down to 8 – 10 per cent as opposed to 18 per cent in the early 1990s. Likewise. a separate fir to set up indiOne. Based on how Ibis fares it might bring in its hugely successful Formulae 1 budget chain which price-wise is one notch lower than Ibis. Global Hospitality majors like Accor Choice Hotels and Microtel are also getting in. . Next in line is Sarovar Park Plaza’s Hometel chain with its proprietary coming up in Bangalore. Lemon Tree Hotel clocked average occupancies of 92 per cent last winter – a rare event in the hotel industry (For 5 star and 5 star deluxe hotels. morphed into a four star and lowpriced hotel. Almost a year old. Trident. Accor is bringing its Ibis chain here.old project to develop a hotel which would deliver value at Rs.
It is thus certain that demand for budget hotels will continue to grow and at a much higher rate than 5-star hotels. are targets for budget hotels. This is particularly as the domestic travelers in India are many times higher in number than foreign tourists who mostly stay in 5-star or heritage accommodation. whether they are for business or leisure.BUDGET HOTELS 15 __________________________________________________________________ TARGET AUDIENCE Majority of domestic travelers. About 25 percent of the foreign leisure travelers also stay in budget hotels. This works like a pyramid where cheaper rooms occupy the widest base at the bottom and the pyramid tapers off at the top with 5-star hotels. 2) Small families belonging to middle class visiting Mumbai as tourists 3) General middle class people 4) Decent and elite corporate crowd 5) Foreign Tourists . The number of travelers and the hotel rooms are therefore much more in the lower category. Simply putting it forward the target audience for budget hotels can be as under: 1) Business travelers who come and stay at Mumbai for long business trips.
Some of the Services and Facilities offered by budget hotels are as under: • • • • • • • • • • • • • • • Banquet & Conference Halls Currency exchange Coffee shop Rent-a-car facilities Doctor on call Laundry service Gym Safe Zone: 24 hour security.BUDGET HOTELS 16 __________________________________________________________________ SERVICES AND FACILITIES The accommodation includes. The hotels various other departments like the house keeping. room service and maintenance. providing a room along with bed to sleep. food and beverage. they offer minimum services and facilities to their guests as their main aim is to give rooms at affordable cost and cut out services and facilities which add to cost. airport pick-ups etc. For example they may have a self service restaurant. Other supplementary products also include travel arrangements. front office. all provide the supplementary services to the customer Budget hotels. close circuit TV Credit cards acceptance Electronic locks Complimentary Airport pickups Secure Parking Day Care Centre Pub Business Center Wireless Internet Facility .
Budget hotels earn maximum revenue from the rooms. Lemon Tree and indiOne have controlled staffing costs by outsourcing housekeeping. Outsourcing can slash salary costs to 8-10 per cent of the total cost compared to 18-22 per cent in a 5. For a 5-star hotel the average employers per room is around 1. and no bar. no bell boys etc. Outsourcing is a good idea. Lemon Tree which has outsourced almost 60 Rs. Self service restaurants. Usually budget hotels are priced between services offered. A budget hotel at an average may have 80 to 100 rooms. . out of whom only 7-8 are employees. Usually forty per cent of the area goes into back of the house activates like kitchen and house keeping. Indione is providing rooms at Rs. 3500 depending on the city. But since F&B is minimized in budget hotels. All this saves space staffing and maintaince costs. the emphasis is on maximizing the room base. 800 to Rs. 950 for a night at Bangalore. A hundred room 5-star hotel would typically require 120 – 200 people to run it. during lean periods the hotel can work with fewer people.BUDGET HOTELS 17 __________________________________________________________________ PRICING As the hotel is a budget hotel the prices are low and affordable. For this the hotel cuts down man power to reduce its costs. In contrast indiOne has only 30 people. All measures are taken so as to reduce the prices of the room. the rooms available are without any frills. location. spas and banquet halls. efforts are made to make the maximum use of space and have as many rooms as possible. These hotels do maximum construction in revenue generating areas and reduce the back of the house. security and laundry. This is done by.18 but in budget hotels the average staff of the full hotel may not be more that 20. The soon to be launched Microtel is likely to rope in coffee chains like Barista and Café Coffee Day to set up outlets at their hotel. one employee performing many tasks. but with outsourcing quality of a service can become an issue of concern. unlike luxury hotels which earn as much from food and beverages and extra facilitates. Efforts are made to cut down costs and offer rooms at affordable and cheap rates. Typically for a luxury hotel the ideal ratio is of revenues from F&B and rooms is 1:1. by multi tasking.star hotel. Smaller sizes of rooms as compared to others. There are only one or two restaurants. Budget hotel also do away with high investment frills like swimming pools.
This is because prohibitive land costs in cities like Mumbai and Delhi could throw the whole financial equation of the project out of gear.950 ROOM TARRIFS (Rupees) THE COST EQUATION .000 – Differential pricing across cities 1.200 1. Square Meal.000 – 1. a differential pricing system depending on the city would work better. There are no Menu cards either. If a menu card is there it would mean committing to offer all dishes at all times. BUDGET BRAND INDIONE (Indian Hotels) HOMETEL (Sarovar Park Plaza) LEMON TREE (Krizim Hotels) IBIS (Accor and Inter Globe) KAMFOTEL (Kamat Hotels) SLEEP INNS (Choice Hotels and Gupta Group) MICRO TEL (Microtel & The ABS Hotels) IRCTC (Hotels Indian Railways Catering & Tourism Corporation ) 1. the sub .800 – 2500 1.800 for Delhi 1.Rs. So reducing it to a cafeteria minimizes staffing requirements. 1. but the moment the cost goes up the project becomes unsustainable.800 1. The hotel has promoted Black Fox Security management in which Lemon Tree has 50 per cent stake and an expert runs the company.500 900. indiOne’s restaurant offer simple meals doing away with food dishes that need costly ingredients and equipment.200 1.000 price point works.500 – 1. Typically room charges are fixed at one thousandth of the project cost. Though indiOne is faring very well in Bangalore. there is a feeling that instead of a sub – Rs 1. So for a hundred room hotel with a Rs. 10 crores cost. Another Manpower – heavy area is Food and Beverages.BUDGET HOTELS 18 __________________________________________________________________ per cent of its services has worked out a smart alternative.000 price point.800 – 2.
Others Costs There is no uniform system of allocation for hotel development budgets. the cost per room is ascertained not just on the basis of how much it cost to build and accessorise the room but the cost of other public areas of the hotel are also integrated proportionately into this figure. This helps determine tariff rates once the hotel opens for business. underwriting requirements. . land should not exceed 15 per cent of the overall cost because that distorts all assumptions about gestation and tariff structures. in a development project. A Hotel development costs are accounted for in numerous line items and categories. There are other implications to violating cost discipline. including loans not being serviced on time. the construction industry today is competing for materials and capital. Accounting for these items is not always the same from one project to another. consultants stress. which dents the reputation of the industry in general from the perspective of financial institutions. Acquiring land at exorbitant prices. is critical to how the hotel turns out. It is the very definition of starting off on the wrong foot. he says. Individual accounting for specific projects can be affected by tax implications.BUDGET HOTELS 19 __________________________________________________________________ Hotel development traditionally competed with domestic housing and other commercial construction. and investment structures. Land Factor While other costs vary. Most consultants prefer to look at a hotel from a room perspective in so much as calculating the hotel cost on a per room basis. This figure. Hotel developers should ideally be able to pay back loans in less than seven years. furniture. and equipment installation and construction finish work can overlap. fixtures. can extend that period to more than 12 years. Interestingly. For example.
A luxury hotel could be built at anywhere between Rs 25 lakh to Rs 100 lakh a room. i. especially those that can escalate quite quickly. Debt is very critical in the capital mix. the civil structure which is built of steel or is a reinforced concrete structure. that price is considerably lower as specifications are not as significant. BUDGET BRAND INDIONE (Indian Hotels) LEMON TREE (Krizim Hotels) SLEEP INNS (Choice Hotels and Gupta Group) MICRO TEL (Microtel & The ABS Hotels) HOMTEL (Sarovar Park Plaza) 9-10 lakh 7-8 crores for a 50 room property (including land) 10-15 crore per property 13-17 lakh 10 lakh Project Cost (Rs. The emphasis is on basic functionality which is what the guest pays for. Hotel developers are considerably better placed to own hotels because they are able to price in all costs.e.BUDGET HOTELS 20 __________________________________________________________________ But how much must one spend on lifting the aesthetic value of a hotel? The answer is one that points to the intangible. For budget hotels. The quandary with excessive spend on accessories is that the value of it is not as overtly apparent as the service. Hoteliers must not view owning hotels as part of their core competency for too long. excessive debt should be avoided and measures should be taken debt is kept in control as it could hamper the profit and rate of return on capital./Room) INDUSTRY COSTS . The Debt Factor Another critical element to be factored into project cost is the servicing of the debt taken to build the hotel. and then comes the interior. Stressing on the need to reduce credit servicing pressure for new projects. There are two elements to the construction of the hotel. of which the first one is relatively simple. It is their business.
The variable component is linked to the occupancy and the facility usage (use of F&B and other leisure facilities) that produced the known level of revenue or expense. marketing Property and taxes Insurance Variable costs include • • • Room expenses. light and power costs. The key expenses incurred in operating a budget hotel are employee costs. Employee Costs . Fixed costs include • • • Administrative and general expenses (a small portion is variable). F & B costs. fuel.BUDGET HOTELS 21 __________________________________________________________________ Operating Costs The expenditure incurred by hotels can be divided into two broad categories – fixed and variable costs. Direct expenses for food and beverages and Management fees There are some items that are classified as semi – fixed expenses since they include both fixed and variable portions These include • • Energy costs Operation and maintenance expenses.
Food & Beverage Costs It consists of the costs incurred for the operation of a hotels food and beverage and banquet facilities.BUDGET HOTELS 22 __________________________________________________________________ Employee costs. they try and cut down the manpower employed in F&B operations.8 per room is higher than the international norm of 1. out of whom only 7-8 are employees. In indiOne have only 30 people. In India the manpower to room ratio of 1. Budget hotels also outsource laundry and other such expenses which further reduce the costs. Segment-wise contribution margin . the hotel may be managed by 10 to 15 people maximum. kitchen stewarding expenses (such as cleaning supplies). Budget hotels outsource activates such as laundry etc. which form the largest cost component for the hotel industry are the key costs monitored in this sector. They may have self service restaurants. F&B costs also include the cost of F&B supplies. In addition to employee cost incurred in F&B operations. Budget hotels do not have many employees. and service department costs (laundering napkins and table cloths) Budget hotels have only one to two restaurants.5 per room.
which are associated with rooms. Budget hotels aim at earning most of their revenues through rooms. as they have limited restaurants they do not earn much revenue from theses services.BUDGET HOTELS 23 __________________________________________________________________ Room Contribution Room contribution primarily depends on average room rates (ARR) since costs such as manpower and energy. An increase in ARR results in direct increase in room contribution. Room contribution is the highest and accounts for 80 per cent of the total revenue. Budget hotels earn revenue from this source also. restaurants and banqueting activities. F&B revenue includes income from room service. . are not significant. The revenue from room service is directly dependant on the room occupancy in the property. F&B Contribution F&B contribution depends on F&B revenue and cost.
For instance according to a Travel Click survey. executive assistants or secretaries. involving 33 major hotel chains and brands. however neutral displays can vary across GDS. However the usage of the same is very low in India. According to sources. who are the link between the traveler and the hotel/airline. internationally. linking buyers and sellers and allowing reservations to be made quickly and easily. screens display availability across several carriers. electronic bookings (GDS plus internet) account a major share for hotel reservation. GDS accounts for over 55 per cent of the bookings made for city based hotels. airlines car rental companies etc. in a format known as neutral display. connecting all properties. generally make corporate bookings. the share of electronic bookings in India was less than 25 percent. and other travel related products. These systems have become supermarkets. GDS (Global Distribution System) A global Distribution system is a network of electronic reservation systems used by buyers (travel agents and public) and sellers (hotels. The primary advantage of GDS for travel agents is that it offers single point access for reservation on all airlines. Booker The travel manager. In contrast. in 2004 electronic booking accounted for 58 per cent of the total global hotel reservations. In neutral display.) to exchange travel related services. .BUDGET HOTELS 24 __________________________________________________________________ RESERVATIONS AND DISTIBUTION CHANNELS Globally. CRS (Centralised Reservation System) Many hotels companies especially hotel chains have installed this reservation system.
In addition commissions were reduced and a commission on ceiling was introduced. in the US. For instance. leading small hotels of the world and airline tie-ups. These alliances provide the hotel direct access to reservation network. Major marketing alliances include leading hotels of the world. Internet The use of the internet in making hotel reservations has increased due to increased internet penetration and cost effective access. Branded budget hotels in India like indiOne and Lemon Tree and using the internet as it helps them in cutting down the over all cost and with which they can pass on the benefit to the people by providing rooms at economical rates. Marketing Alliances Hotel properties/chains are often associated with marketing alliances. and are known as travel management companies. and direct negotiations with consumers. Hence. Other alliances include small luxury hotels of the world.BUDGET HOTELS 25 __________________________________________________________________ Tour agent/Travel agent (Booking via a GDS/CRS) In the mid . . profits of travel agents were adversely affected. promotion and internet coverage. Travel and tourism reportedly forms the second largest category of products sold through the internet. hotels could provide free accommodation for points accumulated under the frequent flyers schemes of air lines. Airline tie-ups Hotels also have promotional tie –ups with airlines. travel agents altered their fee structure and have been charging a fixed fee for the services rendered. as airlines and hotels sold their products directly to consumers through the Internet.1990s. Such fee – based travel agents differ from commission based travel agents.
and The support provided to customer relationships. 24 x 7 x 365 availability Reduction in fixed sales outlets Reduction in clerical errors and administration costs The variety of products that can be delivered over the network.BUDGET HOTELS 26 __________________________________________________________________ The primary elements for the extensive usage of Internet in travel bookings are • • • • • • • The absence of geographical limitations to the market (direct communication between buyer and sellers) Huge reduction in transaction and processing costs. PROMOTIONS .
Budget hotels rely less on promotions as their aim is to give rooms at economical rates. promotions add up to the cost which will effect the price hence budget hotels use minimal promotions. Branded budget hotels such as indiOne and Lemon Tree use promotions more than unbranded budget hotels. These are some of the promotions used by hotels • • • • • • • • • • • • Website advertisements FM advertising in cities Email Blast: E-mail to all travel agents and corporate Travelers card for frequent travelers various offers and discounts to be offered Meal coupons / discount Launch party for corporates / tour operators Pop up ads Advertisements on trolley used in airports Press release in regional language news papers Airport transfer system Promotion through travel agents. Discount coupons REGULATORY AUTHORITES AND TAXES .BUDGET HOTELS 27 __________________________________________________________________ There are a number of components for promoting the business which are used by blending the different constituents in such a way that effects are proactive but the process of persuasion is cost-effective.
gas tank Cold storage Music in lobby and other areas Sanction of water supply. local development authority and land ceiling authority Clearance and approval of plans of site Urban arts commission Taxes . LPG.BUDGET HOTELS 28 __________________________________________________________________ Hotels: Regulatory Authorities Requirement Approving Authority Approval of project Director General of Tourism (GOI) and Department of tourism state concerned Catering establishment license Bar License Labour Registration No-objection certificate from Police Import License Municipal Corporation Excise Department Directorate of Labour Superintendent of Police Director General of Foreign Trade(DGFT) Fire prevention fitness Fitness license of electrical installations Money Exchange License Sales Tax and registration Hotel Transport and Car Barrels. Electricity Board. sewage collections Fire officer Chief electrical Inspections Reserve Bank Of India Sales Tax officer Regional Transport Officer Inspector – explosives Collector of excise and customs Performing rights society of India Municipal Corporation . electricity. oil storage.
8 8-25 0-20 8.2 0-12 0-8 0-31.5-15 10 0-10 7.5 4-32.25 Turnover tax (%) 1.8 0-34.0 - SOME PLAYERS IN THE INDUSTRY HOTEL KUMARIA PRESIDENCY .2 Banquets Conferences Health clubs.5 8 7.5 1-10.5 5 13 Sales Tax (%) 8. The hotel collects this service tax from the people using the services on behalf of the government and further pays it to the government. State – wise luxury tax and sales tax (March 2003) State Andhra Pradesh Assam Bihar Delhi Goa Gujrat Haryana Himachal Pradesh Jammu and Kashmir Karnataka Kerala Madhaya Pradesh Maharashtra Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh West Bengal Luxury Tax (%) 0-5 10-20 7 0-12.BUDGET HOTELS 29 __________________________________________________________________ The central government charges service tax to the hotel.2 10.5 12-17.0 10.2-90 9.8-22 13.8 0-8. Service tax % (Feb 05) 8. dry-cleaning The state government charges luxury tax on rooms and.2 1-20 0-8. sales tax and turnover tax on food and beverages.0 0-8.5 0-20 9.5-15 10 0-6 0-10 5-12.
K.HOTEL IN MUMBAI (BOMBAY) (3 STAR HOTEL IN MUMBAI) .400 059. Kanika Restaurant & Bar. Chinese & Continental : Centrally Air-Conditioned : Master.BUDGET HOTELS 30 __________________________________________________________________ Location The Hotel is a five minutes drive from the international airport. Access Rooms Check In / Out Time Tariff Single Double Service Charge Luxury Tax Cuisine Air-Conditioning Credit Cards Other Facilities : 1/2 km from International Airport. Visa & Amex : 24 Hr. Marol. Conference Centre. A. Facing International Airport.00 Noon : INR : 2145 : 2420 : 6% : 10% on Single Room. 3 km form Domestic Airport : 29 : 12. HOTEL TRANSIT. 6% on Double Room : Indian. Andheri (East) Mumbai . Courtesy Coach To & From Hotel and Airport. MUMBAI . Road. Coffee Shop & Pub. 2 Banquet Halls.
from Railway Station. Complimentary Airport transfers round-the-clock are also available. Harvard Executive is the Plush discreet Conference/Meeting Hall of the Transit Hotel that can seat up to 25 people. and 20 ft from Centaur Hotel Bus Stop. Sizzlers.BUDGET HOTELS 31 __________________________________________________________________ Location Hotel Transit is situated in close proximity to the Mumbai Airport. Accommodation at Hotel Transit Transit Hotel offers 54 luxuriously appointed rooms for the stay of its guests in Mumbai. HOTEL BAWA INTERNATIONAL . VCR. Hotel Transit Mumbai is located 2 kms.HOTEL IN MUMBAI (BOMBAY) . The HARDVARD HALL offers a well-trained staff and accommodates up to 75 pax. Street Side Café: It is the Authentic International Cuisine Café. Dining at Hotel Transit There are several F&B outlets at the Transit hotel Red Grill: It is the restaurant and bar of the hotel that serves Indian dishes. are Pastas are amongst the must checkouts here. OHP or many other facilities are available here. Mock tails. Facilities at Hotel Transit Conference and banquet facilities are available at the Transit Hotel of Mumbai. Transit offers five customized Suites with designs based on the Themes from Indian Heritage.
MUMBAI (HOTEL IN MUMBAI) . Dining facilities at Hotel Bawa International The in-house restaurant of Hotel Bawa International serves Indian. which include 72 double rooms and 4 suites. Facilities at Hotel Bawa International Banquet-cum-Conference halls for 40 and 80 covers respectively are available at Hotel Bawa International. from Bus Stand. Room Category Single Occupancy Double Occupancy Executive room 3800 3800 Deluxe suite 6400 6400 Super deluxe suite 7400 7400 HOTEL AIRPORT INTERNATIONAL. Vile Parle (East).BUDGET HOTELS 32 __________________________________________________________________ Location Hotel Bawa International is located at Nehru Road Extn. It is 2 kms. Accommodation at hotel Bawa International Hotel Bawa International has 76 rooms. close to domestic airport. Chinese and Continental cuisine. from Vile Parle Railway Station and 3 kms.
Accommodation at Hotel Airport International Hotel Airport International has 28 air-conditioned Rooms which include 10 single rooms and 18 double rooms.BUDGET HOTELS 33 __________________________________________________________________ Location The Hotel is located 1/2 km. Tariff Check in /out time: 12 noon Room Category Executive room Deluxe room Superior deluxe room Single Occupancy Double Occupancy 2000 --2500 3000 4500 5000 LEMON TREE HOTEL (GURGAON) . Doctor on call. Airport transfers. Laundry. Telephone and C. from Bus Stand. and E-mail. Services at Hotel Airport International Hotel Airport International offers Room service.V. from Vile Parle Railway Station and 1 km. Fax. 1 km.T.H/C running water. Facilities at Hotel Airport International Striking décor. from Domestic Airport. professional staff .
a fully equipped business center with meeting rooms. recreation and entertainment facilities.BUDGET HOTELS 34 __________________________________________________________________ Lemon Tree Hotel Located within Udyog Vihar offers between 50-120 high quality rooms (fully air conditioned. Udyog Vihar has 49 rooms. Standard single rooms : Superior single rooms : : Superior single/double : rooms Twin rooms : 31 rooms with single beds 02 rooms with single beds 01 room for the physically challenged 03 rooms with queen sized beds and a sofa cum bed 12 rooms with two separate beds Tariffs .a multi-cuisine restaurant. Accommodation at Lemon Tree Hotels:The Lemon Tree Hotel. with instant high speed net access. a functional work table. a fitness center and a swimming pool (optional). These are fully equipped to function as mini offices. laundry and room service Business Facilities The hotel offers instant high speed net access from all residential rooms in addition to the business center. two telephone instruments. refrigerator and running hot and cold water). housekeeping. scanner. photocopier and two individual workstations with Pentium 4 systems and TFT screens. The hotel's business center is equipped with a LASER jet B&W printer. conference room and board room. thermal binder. Service offerings will also include round the clock reception. a color printer.
Serving breakfast lunch and dinner IndiOne (Bangalore) .BUDGET HOTELS 35 __________________________________________________________________ Room Category Standard Single Room Superior Single Room Twin/Double Room Check out time: 12 noon Rs. 3000 3600 4200 Restaurants and Dining The hotel’s bright and inviting 24 hour Coffee Shop called The Citrus Café.
30 minutes away from Indiranagar. a self service restaurant. exercise cycle and weights Digital safe deposit boxes ATM Safe Zone : 24 hour security. SAP Labs. A room for the physically challenged Check out: 24 hours from check in. Tariffs Room Category Single Double/Twin Single Occupancy 900 950 EMERGING TRENDS SERVICE APARTMENTS . Other Facilities • • • • • • • • • • Cyber cafe Meeting room . next to Perot Systems building in the area around Dell. 25 minutes away from Bangalore Airport.seats 10 people Laundry facility – same day laundry Gym . 45 minutes away from City Bus Terminal and Railway Station Dining Facilities : the hotel has a restaurant called The Square meal. Double Rooms: 8 rooms with a queen-size bed. Twin Rooms: 20 rooms with two separate beds. iGate & GE Medical Systems offices in KIADB in Whitefield. close circuit TV Secure Parking Doctor on call Credit cards accepted Accommodation at IndiOne: 101.with treadmill. Single Rooms: 72 rooms with single beds. Serving breakfast lunch and dinner.BUDGET HOTELS 36 __________________________________________________________________ Location: hotel is located opposite the KTPO Exhibition Complex.
mainly in the commercial and financial districts of metropolitan cities. and store food. both mid-level and senior management level business executives. the concept is particularly popular with business travelers. A service apartment is more spacious and is equipped with all the amenities that a long-staying guest needs. microwave and toaster. With most apartment hotels strategically located in the city centre. . The concept of service apartments offers a cost advantage and a longer term commitment. both from the service provider/receiver’s perspective. though a recent phenomenon in India. nonresident Indians visiting the country for long spells. So we will provide a big refrigerator. Ideally suited for medium to long staying guests.BUDGET HOTELS 37 __________________________________________________________________ The cost effectiveness of service apartments is making them second home for expatriates and business executives on the move. Service apartments are the latest trend in accommodation. During a certain market research it was found that executives in India really do not want to cook but would like to fix an occasional breakfast. offering the comfort and convenience of a home without the hassles of having to maintain or look after it. heat packaged food. service apartments are a natural choice for corporate employees or expatriates relocating to a particular city. is an established global concept. The concept of service apartments. people renovating their homes and of course foreigners visiting the city for long durations.
The government has also increased the foreign direct investment limit to 100 per cent in hotels. with multinational hospitality organizations like Accor with Ibis. there is a room for growth of this type of hotels. Many companies are setting up new budget hotels establishing chains. As many metros still are short of rooms budget hotels is and will be the right way to fill the gap of excessive demand. Budget hotels are very economical to a middle class person. The future belongs to these budget hotels which are going to give other type of hotels a tough time. The government is also taking initiatives for the growth of tourism and the torisism of India growing this will surely effect the hotel industry in a good way.BUDGET HOTELS 38 __________________________________________________________________ CONCLUSION After completing this project I feel that there is lot of scope and openings in this large and every growing sector of hospitality. The concept of branded budget hotels is entering India. they are increasing employment. The economical price of these hotels is giving the people value for money and encouraging them to use these hotels for business trips and leisure trips. International players are also coming in with join ventures. creating revenues for the government. indiOne is going to launch 60 such hotels in the next five years. BIBLOGRAPHY Internet and Websites: .
com www.indione. Suri (Secretary General – FHRAI) Mr.com www.BUDGET HOTELS 39 __________________________________________________________________ • • • • • www.com www.lemontreehotels. Partha Chaterjee (Taj Group of Hotels) Annexure I Indian Hotels Company unveils indiOne™ Redefines the hospitality industry with an innovative.indiainfoline.com www. first-of-its-kind of ‘Smart .tata.rediff.com Books and Reports • Business World – June 2005 • Crisil Report on Hotels – May 2005 Mr.
an ATM. modernity and affordability. digital safe . a work area. Tata. warmth. 24 hours hot / cold water and toiletries. today renewed its commitment to innovation with the unveiling of indiOne™. the indiOne™ hotels are designed to be functional. IHCL said. style. This spirit of innovation is evident through the indigenous development of indiOne and is a giant step forward for Indian Hotels. wood laminate flooring. tourists. We do believe that significant demand exists in the metros. direct-dial telephone including STD facility. Ratan N. gymnasium facilities. Bangalore. convenience. One of the challenges identified then was to innovate and to lead. Speaking on the occasion. J R D Tata and Naval Tata.BUDGET HOTELS 40 __________________________________________________________________ Basics’ Hotels June 25. Mr Tata said. pilgrims and leisure travelers who are looking for a clean. without having to pay premium prices. informality. “In the last few years. meeting room. indiOne™ caters to corporate executives. The first hotel in Bangalore has 101 well-appointed rooms. The rooms are individually airconditioned and provided with electronic locks. the indiOne™ hotels will create a new category in the domestic hospitality landscape. a first-of-its-kind of ‘Smart Basics’ Hotels. a cyber café. Mr Raymond Bickson. traders and self-employed professionals. Indian Hotels celebrated the centenary of its flagship hotel in Mumbai. IHCL inaugurated the first indiOne™ hotel at Whitefield. clean and safe stay at an affordable cost. Dr C K Prahalad. mini-fridge. while giving a major fillip to Indian tourism and other ancillary industries. tea / coffee maker. chairman. the Indian Hotels Company Ltd (IHCL). Unveiling the first indiOne™. the dynamics of the entire industry has changed and a category like the Smart Basic hotels has emerged as a compelling business opportunity. with a choice of single. The indiOne™ hotel also has a restaurant. The design of the hotel. The primary objective behind the launch of indiOne™ is to provide a superior product offering and consistent experience to travelers. The 'Smart Basics' – a new category of hotels – signifies simplicity. the guiding principle behind the design was to create a unique ‘space’ that is conducive not only for guest comfort and relaxation but also for their work requirements. 24-hour reception. comfortable beds. far beyond the present offerings in the industry. a 17-inch flat screen colour television with satellite channels. convenient hotel. “Last year. twin and queen-sized rooms. have been thoughtfully created to offer users a unique sense of welcome. secure.” Priced at Rs 900 for a single room and Rs 950 for a double room. managing director. modular and scalable and will provide guests with a consistent experience. It is only apt that we unveil this important initiative in a year when the Tata Group is paying tributes to the lives and times of J N Tata. from the rooms to the furniture and lighting systems. while providing an extremely comfortable. secondary and tertiary cities across the country. Indigenously designed and developed by IHCL.” The indiOne™ hotels are modern. 2004 After a century of pioneering achievements in the Indian hospitality industry. Developed in association with renowned corporate strategy thinker.
Incorporated in December 2003. not just for IHCL but also for the Indian industry. said Tata group chairman Ratan Tata during the 103rd annual general meeting of Indian Hotels Company. 100 per cent power back up. the group expects that this segment will help in derisking its current revenue stream. a first-of-its-kind of ‘Smart Basics’ hotels across the country. Domestic tourism also increased by 15 per cent in the same period. This new category augers well for the consumer. The increased economic momentum in India and globalisation of its businesses presents immense potential for a path-breaking hospitality offering like indiOne. the highest ever recorded for India. As these hotels will be catering to the economy segment. This represents an important innovation from India in a traditional industry. the group has secured management contracts for hotels in Mauritius and Kovalam in Kerala. RCL operates IndiOne™. . The group launched the first prototype in Bangalore in June under the brand name ‘Indione’.BUDGET HOTELS 41 __________________________________________________________________ deposit boxes. “There has been a recovery in the travel and hospitality industry driven by growth in the economy and the fact that international travel increased by 18 per cent after three years of difficulty. Indian Hotels plans 60 budget hotels in 5 years Business Standard — August 10. Adds Dr C K Prahalad. Tata said.9 million. The exhaustive research has culminated in the identification of the potential of a category of Smart Basics and the conceptualisation and design of indiOne™. The luxury division contributes 49 per cent to the Taj group’s revenues. service needs and expectations. an 80-room luxury service apartment facility. predominantly focusing on domestic clientele. In the long run. is planning to open 55-60 smart basics hotels (budget hotels) in the next five years.” IHCL has conducted extensive qualitative and quantitative research on various aspects of a travellers needs. in the last quarter of this year. It will be opening the Taj Wellington Mews. these will be far less prone to fluctuations than the luxury and upscale segments. “The launch of indiOne is a cause for celebration. Roots Corporation Limited (RCL) is a wholly owned subsidiary of the Indian Hotels Company Limited (IHCL). 2004 Indian Hotels Company. The company has invested Rs 240 crore for setting up the service apartments. co-creator of indiOne™.” Foreign tourist arrivals for the financial year 2003-04 increased by 2. As part of its growth strategy of following an asset light strategy. empowering them with a unique and reliable choice. The research was primarily aimed at understanding travel patterns. owners of the Taj group of hotels. The company has chalked out a capital expenditure of Rs 167 crore in the current year that includes renovating some of its properties. as well as wi-fi connectivity in the public areas and individual rooms. hotel usage.
. 'Pravashi Bharti' in December. president and CEO InterGlobe Hotels.000 sq feet. Pune and Mumbai. InterGlobe." says Dave. Within a fraction of a second. Besides. the occupancy rates of over 70 per cent suggest that there is enough space for several new hotels to come up. other companies like the Kamath's and Taj are also coming up with their budget hotels. 2005 Staying in plush hotels will no longer be only for high-flying executives and the wealthy.under Sofitel and Novotel brands it is managing five-star category hotels. however. several halls can be converted into large convention halls. a Taj project.from economy and budget to upwards of three stars. Gurgaon and Jaipur will have one each with the former having over 215 rooms. real estate developers are making attending conferences and seminars an experience to reckon with. What's more. "The possibility of a turnaway factor.BUDGET HOTELS 42 __________________________________________________________________ Check out these niche hotels Sangeeta Singh and Nanditta Chibber | November 05.90. The size speaks for itself . For instance.000 persons. And besides building new hotels. InterGlobe is also developing and managing an international standard convention centre in Hyderabad. which will have its first large conference. "The facilities there are mindboggling." says Uttam Dave. which is a joint venture between InterGlobe Enterprises and Accor Asia Pacific. The hotel industry is getting into all kinds of hotels . players are redoing old hotels and properties. IndiOne. where people postpone visits because of lack of accommodation. from the commercial town of Bangalore to holy places like Hardwar. Novotel Hotels are coming up in Gurgaon. All these hotels will have three star facilities. To make the best of the opportunity. five of which are already under execution. managing and leasing them. partions can be created — this is something India has never seen. is also high. Hyderabad International Convention Centre can accommodate 6. plans to build 25 hotels under the brand Ibis in 12 years. According to Dave. is developing 30 projects. all of which means more style and comfortable stays for travellers. Delhi-based InterGlobe Hotels. and three-to-four star ones under the Mercure brand. is not restricting itself to three stars . So.spread over 2. demand is rising at around 15 per cent. while Mumbai and Pune will see two Ibis hotels each of over 150 rooms.
and as the company is now also managing properties." says Dave. Sarovar Hotels .companies are also waiting for the opening bids for the Commonwealth Games. to be held in 2010." says Dave. "While inbound travel has grown by 25 per cent in the last two years. While some hoteliers are getting into developing properties in IT parks. Haveli Hari Ganga in Haridwar and the others tells a different story. Restoring a haveli in Uchagaon along the Ganga. Leisure Hotels targets niche segments of the leisure traveller to destinations where luxury resorts and hotels were previously not considered profitable. the company today has 11 properties. According to Dave. director. With the success of their ventures. It has formulated the concept of developing and selling cottages at the Corbett Riverview Retreat. and also maintaining and using them for tourists. The company's core competency of managing and publicity has broadened its vision of expanding in managing properties for others." Dave is clear. what does the hotel industry expect — prime land at discounted prices? "No. So.Corbett Hideway. a luxury resort and Corbett Riverview Retreat . but because the rates were so crazy. "Sometime back. there is a lot of assured business in CBDs and increased inbound travel is facilitating that. "we want to pay market prices. others like InterGlobe are focussing on central business districts. holy cities." Will the government take this seriously? Leisure hotels Leisure Hotels is tapping natural. but the procedure should be expedited. business development feels that "we have reached a stage where we can manage the properties of our choice". cultural and spiritual destinations for the midmarket traveller. and unfortunately the government is not considering hotels a priority sector along with infrastructure and housing.BUDGET HOTELS 43 __________________________________________________________________ Not just that . But the success of The Himalayan View Retreat in Ramgarh. smaller industrial towns and national parks. Vibhas Prasad. The company's getaways in Corbett . the government will see serious bidders only when rates are reasonable. there were no takers. its new venture will promote it as a river-dolphin viewing destination.are its premier brands. Started in 1989. the Delhi Development Authority had two to three rounds of auctions of properties in Delhi. According to Dave. the hotel industry is not growing at the same speed. Chardham Camp in Uttranchal.
Demand for budget hotels in India on the rise Publish Date : 10/4/2005 Source : Travel and Aviation News With a sharp rise in the number of tourists in India. ideally speaking. the company is refurbishing the Solluna Resort. Keeping in view the increasing trend of arrival of tourists to the country. encompassing five-. which was about 308 million during the year 2003. leisure and religious destinations. Sarovar Portico and Hometel brands as domestic brands. I would also look for good and quality food. "says Patu Keswani. "A budget hotel. hygiene.BUDGET HOTELS 44 __________________________________________________________________ Started in 1991. But it will incorporate all the features and facilities required by a business traveller. four-. no-frills brand." After the launch of the first one in Bangalore in November 2005. The domestic tourism. adds Madhok. limited service. Pune.5 per cent in 2004. it will cut down the costs drastically.our three-star. "Future plans include developing of hometels . Sarovar Hotels manages. As any traveller. good quick service.3 per cent of tourists during the year 2003. Sarovar Hotels. Sarovar Hotels 'Park Inn' in Badrinath is one of the first ventures introducing four-star hospitality in pilgrimage destinations. registered increase of about 14 per cent during 2004. requirement of accommodation in budget category of hotels during the next five years has been estimated at about one lakh hotel rooms The country witnessed a growth of 14. I will need cleanliness. . woods in all the rooms and provide smaller rooms. and now it has launched Sarovar Premier. and three-star categories respectively. rebranding it as Solluna Sarovar Premier. Hyderabad and Jaipur are on the cards with "a target of 50 hometels in the next 7-10 years". the demand for "Budget hotels" is turning desperate. Managing Director. Lemon Tree Hotel. This percentage was increased by 23. At the Jim Corbett National Park. The Park Plaza Royal Palms in Mumbai and The Promenade in Pondicherry are two recent additions in the business hospitality sector. Anil Madhok's Sarovar Hotels are now a leading multi-brand hotel management company. managing director. is a three-star or a four-star hotel with cheaper costs. Mumbai. Gurgaon. According to Anil Madhok. Its affiliation with Carlson Worldwide continues under the Park Plaza and Park Inn brands. franchises and markets 32 hospitality centres across business. If you remove the top end items like high valued marbles. telecommunication such as internet and telephones.
Rs. The incentive is in the form of capital grant of 10 per cent of the total principal loan taken from designated financial institutions or up to Rs." says Sunil Verma." says B. Hilton. (ANI) Lemon Tree to grow in other cities Maitreyee Handique | September 17.star. leading Indian and international hotel chains like Marriott. facilities and levels of comfort you would expect from a five-star hotel. Government of India has introduced a scheme "incentive to accommodation infrastructure".Kundu. the budget hoteliers are targeting the group. We don't invest in any hotel unit where we are not guaranteed on the 18 per cent return of investment. Not all the staff members are designated to senior-level positions. the capital subsidy is granted to newly approved hotel project in 1-star to 3-star and Heritage Basic categories in the country except the four metropolitan cities-. Establishment of nation-wide internationally-branded economy hotel network will fill a major void in the Indian hospitality sector. Similarly. Kolkata and Chennai. 2004 . Hotel Royal Castel. Under this scheme. the Ministry of Tourism. At present. Managing Director. With a view to streamlining the scheme to provide subsidy to the budget hotels. in a deluxe hotel one has to pay minimum 3.000 rupees in this regard. a customer of a budget hotel. "I would prefer a budget hotel because one can eat to one's satisfaction at cheaper rate. 75 lakh to 3-star and the Heritage Basic category project. At the same time maintain the meticulous standards required by the travel and tour operators worldwide. But still the higher officials prefer to go to the five star hotels. The staff at lower-management-level are the people that generally prefers these hotels. Deputy General Manager (Operations).P. 50 lakh to 2." says Cyrus Madan. Otherwise. Mumbai. which is at the lower end of the deluxe hotels and at the upper end of the guest houses. whichever is less. the Ministry of Tourism (MoT) is leasing out Government lands to the private sector units. For setting up of over 100 budget hotels in the country. Lemon Tree Hotel. Rs. Accor and Inter Continental are also establishing budget brands across the country. 25 lakh to 1-star.Delhi. So we have a very high profit-making venture and that is why we are in this business. "Fifty per cent GOP is what we operate on and we guarantee an 18 per cent return on investment. "An organisation has different departments.BUDGET HOTELS 45 __________________________________________________________________ India is certainly the fastest growing travel market. These hotels promise all of the amenities. Not just business travellers but also families who come on vacation are happy to go with this option.
BUDGET HOTELS 46 __________________________________________________________________ After setting up the first 49-room Lemon Tree hotel in Gurgaon in June this year. Hyderabad. Lemon Tree may come up on the top floor of a shopping mall. "With competition." says Keswani. a 160-room hotel in Chennai and another 45room hotel in Gurgaon -. The Chennai property is similarly located close to the software Tidel Park I. . adding that 40 per cent of its business clients have previously stayed at five-star hotels. Delhi-based Krizm Hotels (Pvt) Ltd is ready to develop three more business budget properties -. managing director of Krizm Hotels. But with the demand for budget hotels growing three to five times more than the leisure five-star hotels. the company has bought its Pune property in the Rajiv Gandhi Infotech Park. Clearly." With its aim of remaining within two kilometre of any business centre.all at a cost of Rs 65 crore (Rs 650 million). after the no-frill airlines wave. customers will be able to gauge for themselves what our product stands for. the hotel is also beginning to understand the habits of domestic consumers. In keeping with the company's target of opening 25 hotels in seven years. with its first property fully operational. Choice Hospitality (Clarion). says they are negotiating to have a presence in Bangalore.a 100-room hotel in Pune. "Our preliminary assessment report shows that there is a demand for the Lemon Tree product in these cities. In Jaipur. Besides. others in the segment are Sarovar Park Hotels and Resort Ltd (Hometel). Krizm Hotel is promoted by 40 private equity investors. Taj Residency) and the Oberois (Trident). "Both Pune and Chennai are the fastest growing software centres." says Keswani." says Keswani. the Tatas (IndiOne. Jaipur and Chandigarh. it is the budget segment in the hospitality industry that is growing rapidly. Apart from Lemon Tree. Patu Keswani. The company will also look at Vadodara and Surat. more players are likely to enter the market. "Our target is to achieve at least 50 per cent operating profit every year. The three properties will be ready within one-and-a-half years. But Keswani isn't worried.
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