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INTRODUCTION TO HOTEL INDUSTRY
A hotel can be defined, “an establishment which supplies boarding and lodging not engaged in inter state commerce or any intra state commerce, competitive with affecting inter state commerce”. “With the establishment of money during 6th century BC came the first real opportunities for people to trade & travel.” As the areas of movement widened, their need for lodging became greater. Today one of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offers unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. This trend is not only in India, but globally too. According to World Travel and Tourism Council [WTTC], global tourism is projected to grow at 5.8% in 2004 and 4.5% over next 10 years [2005-14]. India would be one of the fastest growing market, which is expected to grow 10% in 2004 and generate economic activity of Rs1,846.3bn [US$ 39bn]. According to WTTC, India would grow 8.8% between 2004-2014 to generate economic activity of Rs7,028bn [US$ 90bn] by 2014.
BUDGET HOTELS __________________________________________________________________
Prior to the 1980's, the Indian hotel industry was a nascent and slow growing industry primarily consisting of relatively static, single hotel companies. However, Asian games in 1982 and the subsequent partial liberalization of the Indian economy generated tourism interest in India with significant benefits accruing to the hotel and tourism sector in terms of improved demand patterns. Fortunes of the hotel industry are tied to the fortunes of tourism and the general business climate in the country, which is why the economic liberalization initiatives implemented since 1991, led to a soaring demand and supply gap in the hotel industry. This enabled Indian hotel companies to increase their ARRs by almost 50% between April 1994 and April 1997 and still enjoy extremely high occupancies of above 80% for most of this period. Foreign travelers consist of 80% of the total clients, while the rest are domestic travelers. In recent times, any discussion on the hotel industry only veers around the falling occupancy rates and average room rates and the trying times that the Indian hotel industry is going through. Nevertheless, the hotel industry has reported impressive earnings and revenue growth for the year ended March 2001. This was after a slack period in the financial year 2000, when net profits dipped on a negative sales growth. Business travel is the largest segment of travel and today India's corporate travel market is today estimated at no less than US$ 3 billion (around Rs 150 billion). An increase or decline in business travel mirrors economic trends. India with its 8 per cent GDP growth rate and stable economy has witnessed an all round development, especially in the travel and tourism sector. Business travel thrives best in a free and robust economic scenario and India is gradually moving in that direction. With liberalisation paving the way for healthy competition and business going global the Indian traveler too is evolving into a global traveler. A liberal foreign exchange regime and cheaper air-fares, ex-India are also factors responsible for catapulting business travel. Subsequently, with travel budgets of Multi –national corporation running into several million dollars, airlines, hotels and all other service providers have rolled out the red carpet for this cash cow. Indian companies are now following suit, with almost all blue-chip companies having detailed travel policies. Travel costs have emerged as the third largest expense for corporate, after salaries and raw materials. These globe trotting Indians; have metamorphosed as a distinct market.
BUDGET HOTELS __________________________________________________________________ They are well traveled and demand the services they pay for. Of late, the government of India has started realizing the importance of tourism in the country’s economic
growth. India’s emergence as a super power and an overall buyout economy has led to an increase in foreign tourist’s arrival to a record level in 2004 which reached 3.5mn in 2004 and is expected to 5mn this year. All this coupled with the continued demand supply mismatch in rooms availability has turned favorable for the hotel companies with the room rates and occupancies touching an all time high. The present trend is expected to continue with the new capacities coming only after two to three years.
BUDGET HOTELS __________________________________________________________________
REASONS FOR GROWTH OF THE HOTEL INDUSTRY
Rising foreign arrivals
Foreign tourist arrivals continue to surge. During January - September 2004, foreign tourist arrivals in the country have risen by 25.5% to 2.3mn. It is expected by the end of the calendar year tourist arrivals into India would cross the 3mn mark. Business travel into India has been on the rise with globalization and rising investor interest in India - one of the fastest growing economies in the world. Business travelers account for almost 75-80% of arrivals. The “Incredible India” campaign launched by the Ministry of Tourism has also gathered momentum and is showing results.
Domestic tourism also on an upswing
A growing economy, rising disposable incomes and easy finance available for holiday packages have led to increase in domestic leisure travel. Falling airfares have also contributed to increase in travel frequency within the country. The number of people who travel domestically (for religious, leisure or business purposes) has been rising. As per NCAER study, there are 5.5bn domestic tourists of which 7.7% are business travelers, 6% are leisure tourist and the rest travel for religious or social reasons.
The hotel industry has passed through a slowdown in the last 2 years and we believe that the up-cycle has just commenced and would continue for next 2-3 years at least given positive economic growth forecasts. Earnings rise multifold during boom periods. We believe that the Indian Hotel and Tourism Industry is on a long term growth trajectory and domestic hotel companies who have expanded capacities in the last few years are well placed to capitalize on this boom. Tensions on border and travel advisories issued by western nations also affect the hotel industry. . The hotel industry typically passes through phases of low occupancies – when are unable to cover fixed costs and incur losses. General economic conditions and recession in the economy affects business travel and hence demand for rooms in the hotel industry. Cyclical industry The hotel industry is sensitive to changes in the domestic and global economy. External factors The hotel industry is significantly affected by external factors ranging international socio-political environment to regional events (like the conflict in Iraq and SARS) which impact the level of travel and business activity.BUDGET HOTELS __________________________________________________________________ 5 Tourist arrivals projected to grow at 6.5% CAGR until 2010 According to World Tourism Organization [WTO] foreign tourist arrivals in the country are expected to witness a 6.5% CAGR to 6mn by 2010 and to 10mn by 2020.
Quality of the services is almost as high as the five stars and above categories. These kind of hotels are there for the travelers with a limited budget or for the places which might not be getting tourists traffic as associated with larger cities. These hotels are located primarily in metropolitan cities like New Delhi and Mumbai and major tourist destinations like Jaipur. . All the star hotels in India are government approved with continuous control on the quality of services offered. Five Star Deluxe Hotels The most luxurious and conveniently located hotels in India are grouped under Five Star Deluxe Hotel Category. and Goa. facilities. These hotels provide all the modern facilities for accommodation and recreation matching international standards in hospitality. Four star hotels provide all the modern amenities to the travelers with a limited budget. Four Star Hotels A rank below five star hotels. Five Star Hotels These are top of the line hotels located mostly in the big cities. facilities offered. India also has hotels divided in different categories depending on their location. Five Star Deluxe hotels in India are globally competitive in the quality of service provided. and accommodation options. Agra. infrastructure. Many of these hotels are situated in the Central Business Districts of the metropolitan cities or near the centers of transportation providing exceptional value for the business travelers.BUDGET HOTELS __________________________________________________________________ 6 CLASSIFICATION OF HOTELS On the basis of Star Categorization Like most of the countries in world. and amenities provided.
small number of rooms. These hotels are best when you are looking for cheapest available accommodation option (apart from camps and hostels). and location in the far flung areas are grouped under One Star Hotel category. these 7 hotels are value for money and gives good accommodation and related services on the reduced price. Two Star Hotels These hotels are most available in the small cities and in particular areas of larger cities. these hotels provide all the basic facilities needed for general accommodation and offers lowest prices. Lesser in amenities and facilities. Catering to the backpacker tourist traffic. All hotels between 4 stars to 1 star category are considered as budget hotels . Services would be the stripped down version of higher categories of hotels but sufficient to fulfill your basic needs. One Star Hotels The hotels with most basic facilities.BUDGET HOTELS __________________________________________________________________ Three Star Hotels These are mainly economy class hotels located in the bigger and smaller cities and catering to the needs of budget travelers.
Located at the outskirts of city could be from premium to budget category Budget segment Heritage Hotels Resorts and Clubs . Comprises of palaces. Comprises of 4 to 1 star hotels catering to average and domestic leisure travellers.BUDGET HOTELS __________________________________________________________________ 8 CLASSIFICATION BY SEGEMENT The sector could be broadly classified into following 4 categories Premium or Luxury segment Comprises of 5-star or deluxe hotels catering generally to business and up market foreign travallers. Generally found in smaller towns and cities. It involves effective preservation with commercial capability. Account for nearly 30 per cent of the room base. havelis and forts being converted into hotels.
as against Rs. Premium Segment Some hotel companies have brands catering only to the premium segment. Bharat Hotels and Hotel Leela venture. the number of hotels and rooms in the budget segment is expected to increase due to the need for low priced accommodations (as a result of reduction in corporate travel). The average cost for setting up a budget hotel (80-100 rooms) ranges from Rs 3 – 5 million per room. hotels in the budget segment charge Rs. In case of other domestic players such as East India Hotels. 80-85 per cent of hotels in the budget segment are branded. The main foreign players in India catering to the premium segment include Hyatt and Le Meridian. Most hotel chains have a presence across segments with the aim of catering to a wider market. 10 million for a hotel in the premium segment . over 65 per cent of the total rooms were in the premium segment. 1.BUDGET HOTELS __________________________________________________________________ 9 CLASSIFICATION BASED ON THE TYPE OF PROPERTY Hotel companies can be categorized as premium and budget on the basis of the classification of their properties.000 per room. per day. Budget Segment Most of the budget hotels in India are independently owned and are not branded. On an average. while in India only 15 per cent of budget hotels are branded. Most major hotel companies in India have that brands that cater only to the budget segment. over 75 per cent of the total rooms were in the premium segment.200 – 3. In the medium to long term. According to industry sources internationally. In case of other foreign players such as Marriot. ITC Welcome group and the park hotel. The main domestic players catering to the premium segment include Asian Hotels.
This is the commonly accepted definition in the industry and the media. The importance being given to the budget hotels is correct because this category accounts for the largest number of hotels and hotel rooms in India. chains and other investors are increasing their investment in this sector. Considering that hotels are a good business. Thus about 70% of hotels in the country in the approved and classified category are accounted for by the budget hotels. All interested hotel companies.000 hotel rooms in the country in the unapproved category and all of them will be in the budget category.BUDGET HOTELS 10 __________________________________________________________________ INTRODUCTION TO BUDGET HOTELS There is no clear definition of budget hotels in India.03. As for the progress made in construction of budget hotels during the last few years. Government of India. Unfortunately there is no reliable statistics in India about total number of hotels and hotel rooms other than those approved and classified by the Government. There will be another approximately 400. there is a heightened activity in construction of new hotels during the last 2 years. according to FHRAI reports. As per published statistics of Ministry of Tourism. as also in other countries. the Federation of Hotels and Restaurants Associations of India (FHRAI) reportedly comes from the business travel segment.000 to 500.720 hotel rooms in all the approved and classified hotels in India in 2003. there were 91. All hotels below 4 star categories are lumped together as budget accommodation. . More than 50 per cent of occupancy of a majority of hotel members of the country’s largest hotel association. this is a part of regular activity and there are a lot of budget hotels under construction. The average room rate (ARR) realised from business travelers is normally higher than from leisure travel. Both domestic and international tourists as well as occupancy in hotels have increased by about 15% during the last 2 years starting from the winter of 2002 . Out of this 27301 are 5 star and 5 star deluxe hotel rooms and the remaining 64419 are in the lower category hotels including heritage hotels and those which are awaiting classification.
It is thus certain that demand for budget hotels will continue to grow and at a much higher rate than the 5 star hotels. The number of travelers and the hotel rooms are therefore much more in the lower category hotels. there are about 300 million tourists or tourist trips annually by domestic travelers compared to 3. This is the position in all countries. According to Government statistics. This works like a pyramid where cheaper rooms occupy the widest base at the bottom and the pyramid tapers off at the top with 5 star hotels.5 million foreign tourists in 2004. This is particularly so as the domestic travelers in India are many times higher in number than foreign tourists who mostly stay in 5 star and heritage accommodation. About 25% of foreign leisure travelers also stay in budget hotels.BUDGET HOTELS 11 __________________________________________________________________ Majority of domestic travelers. whether they are for business or leisure. . are targets for the budget hotels.
The ITC Welcomgroup. Bhopal and Madurai. Accor and Taj. . Even in the approved hotels. Best Western. These belong to various international chains like Park Plaza. The hotels will be set up on land owned by the railways. Taj Group. then the percentage of branded hotels will be negligible. Visakhapatnam. Tirupati. These companies are in touch with the railway authorities and are expected to formally bid for these projects IRCTC has specified that at least half of the rooms in these budget hotels should be available at tariffs lower than Rs 1. Ooty. Hotel operators will be free to price the other rooms according to the services provided. Amritsar. and the hotel companies will handle the management. and Accor Hotels are in touch with the Indian Railways to set up budget hotels near railway stations. Vijayawada. Ernakulam. Choice Hotels. Country Inns and Suites by Carlson. Howard Johnson and Days Inn. Katra. If you see the entire segment of budget hotel rooms in India including approved and unapproved. Some national chains like Taj Group and ITC also have few budget hotels but in very small number. Rameshwaram and Kanyakumari. the branded hotels will be less then 5%. and the locations identified for the first phase include Kolkata. Indian Railway Catering and Tourism Corporation (IRCTC) has invited tenders for budget hotels in Habibganj (Bhopal). Ahmedabad. While formal bids are expected soon. Lucknow. Low-cost rooms will be airconditioned. but will not offer frills like room service or carpeted flooring. Nagpur.000 per day. are among the interested ones. Holiday Inn. Baroda. including ITC Welcomgroup. Sealdah (Kolkata) and Madurai. The project is being developed by the railways through a public-private partnership model.BUDGET HOTELS 12 __________________________________________________________________ PLAYERS The players in the budget hotels category are mostly independent hotels. Park Inn. Coimbatore. Mumbai Central. Pune. The second phase of this project will cover Anand Vihar and Nizamuddin in Delhi. a number of players. Chennai Central.
hotel segment. it can be more and in many cities where existing hotels are running modest occupancy rates. the luxury segment accounts for the most growth. In some cities.000 rooms in the starred category with 6. The Kamat group today owns the Kamat chain of restaurants. Budget hotels which target domestic travelers would enable big chains to even out of fluctuations. the market share of budget hotels will be about 70%. This will account for both approved and unapproved categories. Together they are redefining budget hotels promising good management. If you only take the approved category hotels. 500 crores investment to open 50 Kamfotels in the next seven years – Kamat is entering the budge. the Orchid Hotel and many restaurants across the world. fresh entrants. a new breed – big hotel chains.a Rs. deluxe hotels are hit first following the decline in foreign tourist traffic. both corporate and leisure.000 rooms. . THE GROWTH IN INDIA Till now the growth in the Indian hotel industry has been lopsided. the growth for new budget hotels may be about 10% over the next 5 years. foreign franchises has shown interest. Kamat is not the only one eyeing the budget hotel opportunity. the growth rate will be less than 10%. and higher standards of hyena and facilities.BUDGET HOTELS 13 __________________________________________________________________ MARKET SHARE The market share of budget hotels in Mumbai and in India will be about 90% if you take the number of rooms and occupied room nights in a year. During a downturn. With the Kamfotel chain . Further there is a shortage of 30. Though demand is the highest in the mid market segment. In the last one year. If you take the all India scenario.000 in the 5 – star and 5 – star deluxe categories. The target market for them is obviously budget travelers. Delhi for instance has 9. In this context budget hotels make sense for major hotel chains. The Mumbai hotelier’s mission is t set up budget hotels at 90 minute intervals from each other on busy highways. A large number of corporate travelers are in the middle level or lower level managers who have low traveling budgets and stay in the budget hotels.
Attempts in the past by the major players to carve out budget hotels. The conceptualisation of indiOne was different from that of a Taj Hotel. Based on how Ibis fares it might bring in its hugely successful Formulae 1 budget chain which price-wise is one notch lower than Ibis. 1000 a day. Global Hospitality majors like Accor Choice Hotels and Microtel are also getting in. 1000. Lemon Tree Hotel clocked average occupancies of 92 per cent last winter – a rare event in the hotel industry (For 5 star and 5 star deluxe hotels. however. Accor is bringing its Ibis chain here.BUDGET HOTELS 14 __________________________________________________________________ The idea is to deliver 80 percent of a 5 star hotel at 40 percent of the price – this being the aim of Krizim Hotels that has budget hotels under the brand name of Lemon tree which is in Gurgaon. Trident. especially when the interest rate for financing hotel projects comes down to 8 – 10 per cent as opposed to 18 per cent in the early 1990s. Next in line is Sarovar Park Plaza’s Hometel chain with its proprietary coming up in Bangalore. indiOne operates at near full capacity. this is the only chain pegging tariffs below Rs. Even indiOne was unveiled in Bangalore which is owned by Indian Hotels. Indian hotels spun off Roots Corporation. Almost a year old. As many as six new chains are waiting in the wings. Then the Oberoi and the ITC welcome group had positioned their Trident and Fortune Hotels as Budget Hotels.old project to develop a hotel which would deliver value at Rs. The budget hotel is a good business proposition. This was the accumulation of Indian Hotels five –year . . Even Indian Railways Catering and Tourism Corporation are setting up six budget hotels outside major railway stations on surplus land belonging to the Indian Railways. The Taj Group had launched the gateway chain at a slightly higher price bracket than its indiOne brand. Likewise. a separate fir to set up indiOne. the occupancy is between 30 and 78 per cent. while Fortune chain has a mix of hotels – 4-stars and low priced hotels – depending on the cities they operate in. morphed into a four star and lowpriced hotel. Besides indiOne.
2) Small families belonging to middle class visiting Mumbai as tourists 3) General middle class people 4) Decent and elite corporate crowd 5) Foreign Tourists . It is thus certain that demand for budget hotels will continue to grow and at a much higher rate than 5-star hotels. Simply putting it forward the target audience for budget hotels can be as under: 1) Business travelers who come and stay at Mumbai for long business trips. About 25 percent of the foreign leisure travelers also stay in budget hotels. This works like a pyramid where cheaper rooms occupy the widest base at the bottom and the pyramid tapers off at the top with 5-star hotels.BUDGET HOTELS 15 __________________________________________________________________ TARGET AUDIENCE Majority of domestic travelers. whether they are for business or leisure. This is particularly as the domestic travelers in India are many times higher in number than foreign tourists who mostly stay in 5-star or heritage accommodation. The number of travelers and the hotel rooms are therefore much more in the lower category. are targets for budget hotels.
they offer minimum services and facilities to their guests as their main aim is to give rooms at affordable cost and cut out services and facilities which add to cost. all provide the supplementary services to the customer Budget hotels. food and beverage.BUDGET HOTELS 16 __________________________________________________________________ SERVICES AND FACILITIES The accommodation includes. airport pick-ups etc. For example they may have a self service restaurant. room service and maintenance. Other supplementary products also include travel arrangements. close circuit TV Credit cards acceptance Electronic locks Complimentary Airport pickups Secure Parking Day Care Centre Pub Business Center Wireless Internet Facility . providing a room along with bed to sleep. The hotels various other departments like the house keeping. front office. Some of the Services and Facilities offered by budget hotels are as under: • • • • • • • • • • • • • • • Banquet & Conference Halls Currency exchange Coffee shop Rent-a-car facilities Doctor on call Laundry service Gym Safe Zone: 24 hour security.
A budget hotel at an average may have 80 to 100 rooms. the rooms available are without any frills. In contrast indiOne has only 30 people. Outsourcing is a good idea. efforts are made to make the maximum use of space and have as many rooms as possible. Budget hotel also do away with high investment frills like swimming pools. one employee performing many tasks.BUDGET HOTELS 17 __________________________________________________________________ PRICING As the hotel is a budget hotel the prices are low and affordable.star hotel. Smaller sizes of rooms as compared to others. but with outsourcing quality of a service can become an issue of concern. Lemon Tree and indiOne have controlled staffing costs by outsourcing housekeeping. There are only one or two restaurants. Usually budget hotels are priced between services offered. The soon to be launched Microtel is likely to rope in coffee chains like Barista and Café Coffee Day to set up outlets at their hotel. and no bar. unlike luxury hotels which earn as much from food and beverages and extra facilitates. For this the hotel cuts down man power to reduce its costs. Usually forty per cent of the area goes into back of the house activates like kitchen and house keeping. . spas and banquet halls. Budget hotels earn maximum revenue from the rooms. All measures are taken so as to reduce the prices of the room. Outsourcing can slash salary costs to 8-10 per cent of the total cost compared to 18-22 per cent in a 5. 950 for a night at Bangalore. security and laundry. Indione is providing rooms at Rs. This is done by. A hundred room 5-star hotel would typically require 120 – 200 people to run it. location. For a 5-star hotel the average employers per room is around 1. All this saves space staffing and maintaince costs. Typically for a luxury hotel the ideal ratio is of revenues from F&B and rooms is 1:1. But since F&B is minimized in budget hotels. during lean periods the hotel can work with fewer people. Lemon Tree which has outsourced almost 60 Rs. Self service restaurants. 3500 depending on the city. out of whom only 7-8 are employees.18 but in budget hotels the average staff of the full hotel may not be more that 20. Efforts are made to cut down costs and offer rooms at affordable and cheap rates. the emphasis is on maximizing the room base. no bell boys etc. 800 to Rs. These hotels do maximum construction in revenue generating areas and reduce the back of the house. by multi tasking.
If a menu card is there it would mean committing to offer all dishes at all times. Another Manpower – heavy area is Food and Beverages. but the moment the cost goes up the project becomes unsustainable. Typically room charges are fixed at one thousandth of the project cost. There are no Menu cards either.000 price point works.500 900.BUDGET HOTELS 18 __________________________________________________________________ per cent of its services has worked out a smart alternative.800 for Delhi 1.200 1.000 – Differential pricing across cities 1.200 1.000 – 1. So reducing it to a cafeteria minimizes staffing requirements. Square Meal. 1.800 – 2.800 – 2500 1.000 price point. Though indiOne is faring very well in Bangalore.800 1.Rs. the sub . The hotel has promoted Black Fox Security management in which Lemon Tree has 50 per cent stake and an expert runs the company. This is because prohibitive land costs in cities like Mumbai and Delhi could throw the whole financial equation of the project out of gear. 10 crores cost. a differential pricing system depending on the city would work better. So for a hundred room hotel with a Rs. there is a feeling that instead of a sub – Rs 1. BUDGET BRAND INDIONE (Indian Hotels) HOMETEL (Sarovar Park Plaza) LEMON TREE (Krizim Hotels) IBIS (Accor and Inter Globe) KAMFOTEL (Kamat Hotels) SLEEP INNS (Choice Hotels and Gupta Group) MICRO TEL (Microtel & The ABS Hotels) IRCTC (Hotels Indian Railways Catering & Tourism Corporation ) 1.500 – 1.950 ROOM TARRIFS (Rupees) THE COST EQUATION . indiOne’s restaurant offer simple meals doing away with food dishes that need costly ingredients and equipment.
the cost per room is ascertained not just on the basis of how much it cost to build and accessorise the room but the cost of other public areas of the hotel are also integrated proportionately into this figure. including loans not being serviced on time. There are other implications to violating cost discipline. fixtures. . in a development project. consultants stress. which dents the reputation of the industry in general from the perspective of financial institutions. Accounting for these items is not always the same from one project to another. Land Factor While other costs vary. It is the very definition of starting off on the wrong foot. This helps determine tariff rates once the hotel opens for business. can extend that period to more than 12 years. This figure. Most consultants prefer to look at a hotel from a room perspective in so much as calculating the hotel cost on a per room basis. land should not exceed 15 per cent of the overall cost because that distorts all assumptions about gestation and tariff structures. he says. Acquiring land at exorbitant prices. underwriting requirements. Interestingly. and investment structures. A Hotel development costs are accounted for in numerous line items and categories. the construction industry today is competing for materials and capital. Others Costs There is no uniform system of allocation for hotel development budgets. furniture.BUDGET HOTELS 19 __________________________________________________________________ Hotel development traditionally competed with domestic housing and other commercial construction. Individual accounting for specific projects can be affected by tax implications. Hotel developers should ideally be able to pay back loans in less than seven years. For example. is critical to how the hotel turns out. and equipment installation and construction finish work can overlap.
and then comes the interior. The quandary with excessive spend on accessories is that the value of it is not as overtly apparent as the service. It is their business. The emphasis is on basic functionality which is what the guest pays for. There are two elements to the construction of the hotel. The Debt Factor Another critical element to be factored into project cost is the servicing of the debt taken to build the hotel. that price is considerably lower as specifications are not as significant. Hoteliers must not view owning hotels as part of their core competency for too long. especially those that can escalate quite quickly. A luxury hotel could be built at anywhere between Rs 25 lakh to Rs 100 lakh a room. BUDGET BRAND INDIONE (Indian Hotels) LEMON TREE (Krizim Hotels) SLEEP INNS (Choice Hotels and Gupta Group) MICRO TEL (Microtel & The ABS Hotels) HOMTEL (Sarovar Park Plaza) 9-10 lakh 7-8 crores for a 50 room property (including land) 10-15 crore per property 13-17 lakh 10 lakh Project Cost (Rs. Debt is very critical in the capital mix. For budget hotels. excessive debt should be avoided and measures should be taken debt is kept in control as it could hamper the profit and rate of return on capital. the civil structure which is built of steel or is a reinforced concrete structure.e./Room) INDUSTRY COSTS . Stressing on the need to reduce credit servicing pressure for new projects.BUDGET HOTELS 20 __________________________________________________________________ But how much must one spend on lifting the aesthetic value of a hotel? The answer is one that points to the intangible. i. of which the first one is relatively simple. Hotel developers are considerably better placed to own hotels because they are able to price in all costs.
The variable component is linked to the occupancy and the facility usage (use of F&B and other leisure facilities) that produced the known level of revenue or expense. The key expenses incurred in operating a budget hotel are employee costs. light and power costs. Employee Costs . Fixed costs include • • • Administrative and general expenses (a small portion is variable). fuel. marketing Property and taxes Insurance Variable costs include • • • Room expenses. F & B costs.BUDGET HOTELS 21 __________________________________________________________________ Operating Costs The expenditure incurred by hotels can be divided into two broad categories – fixed and variable costs. Direct expenses for food and beverages and Management fees There are some items that are classified as semi – fixed expenses since they include both fixed and variable portions These include • • Energy costs Operation and maintenance expenses.
they try and cut down the manpower employed in F&B operations. In indiOne have only 30 people. In India the manpower to room ratio of 1.BUDGET HOTELS 22 __________________________________________________________________ Employee costs.5 per room. F&B costs also include the cost of F&B supplies. Budget hotels outsource activates such as laundry etc. Food & Beverage Costs It consists of the costs incurred for the operation of a hotels food and beverage and banquet facilities. Budget hotels do not have many employees. out of whom only 7-8 are employees. the hotel may be managed by 10 to 15 people maximum. Budget hotels also outsource laundry and other such expenses which further reduce the costs. and service department costs (laundering napkins and table cloths) Budget hotels have only one to two restaurants. which form the largest cost component for the hotel industry are the key costs monitored in this sector.8 per room is higher than the international norm of 1. They may have self service restaurants. kitchen stewarding expenses (such as cleaning supplies). Segment-wise contribution margin . In addition to employee cost incurred in F&B operations.
F&B revenue includes income from room service. which are associated with rooms. are not significant. as they have limited restaurants they do not earn much revenue from theses services. Room contribution is the highest and accounts for 80 per cent of the total revenue. The revenue from room service is directly dependant on the room occupancy in the property. Budget hotels earn revenue from this source also. An increase in ARR results in direct increase in room contribution. . F&B Contribution F&B contribution depends on F&B revenue and cost. restaurants and banqueting activities.BUDGET HOTELS 23 __________________________________________________________________ Room Contribution Room contribution primarily depends on average room rates (ARR) since costs such as manpower and energy. Budget hotels aim at earning most of their revenues through rooms.
However the usage of the same is very low in India. According to sources. Booker The travel manager. in a format known as neutral display. For instance according to a Travel Click survey. CRS (Centralised Reservation System) Many hotels companies especially hotel chains have installed this reservation system. in 2004 electronic booking accounted for 58 per cent of the total global hotel reservations. internationally. The primary advantage of GDS for travel agents is that it offers single point access for reservation on all airlines. generally make corporate bookings. involving 33 major hotel chains and brands. and other travel related products. In neutral display. airlines car rental companies etc. These systems have become supermarkets. In contrast. the share of electronic bookings in India was less than 25 percent. however neutral displays can vary across GDS. executive assistants or secretaries. connecting all properties. electronic bookings (GDS plus internet) account a major share for hotel reservation. linking buyers and sellers and allowing reservations to be made quickly and easily. who are the link between the traveler and the hotel/airline. GDS (Global Distribution System) A global Distribution system is a network of electronic reservation systems used by buyers (travel agents and public) and sellers (hotels. .) to exchange travel related services. screens display availability across several carriers. GDS accounts for over 55 per cent of the bookings made for city based hotels.BUDGET HOTELS 24 __________________________________________________________________ RESERVATIONS AND DISTIBUTION CHANNELS Globally.
Branded budget hotels in India like indiOne and Lemon Tree and using the internet as it helps them in cutting down the over all cost and with which they can pass on the benefit to the people by providing rooms at economical rates. Marketing Alliances Hotel properties/chains are often associated with marketing alliances. Such fee – based travel agents differ from commission based travel agents. leading small hotels of the world and airline tie-ups. profits of travel agents were adversely affected. Internet The use of the internet in making hotel reservations has increased due to increased internet penetration and cost effective access. promotion and internet coverage. Hence. In addition commissions were reduced and a commission on ceiling was introduced. as airlines and hotels sold their products directly to consumers through the Internet. and direct negotiations with consumers. and are known as travel management companies.1990s. Major marketing alliances include leading hotels of the world. . hotels could provide free accommodation for points accumulated under the frequent flyers schemes of air lines. Travel and tourism reportedly forms the second largest category of products sold through the internet. Other alliances include small luxury hotels of the world.BUDGET HOTELS 25 __________________________________________________________________ Tour agent/Travel agent (Booking via a GDS/CRS) In the mid . Airline tie-ups Hotels also have promotional tie –ups with airlines. For instance. travel agents altered their fee structure and have been charging a fixed fee for the services rendered. in the US. These alliances provide the hotel direct access to reservation network.
PROMOTIONS .BUDGET HOTELS 26 __________________________________________________________________ The primary elements for the extensive usage of Internet in travel bookings are • • • • • • • The absence of geographical limitations to the market (direct communication between buyer and sellers) Huge reduction in transaction and processing costs. and The support provided to customer relationships. 24 x 7 x 365 availability Reduction in fixed sales outlets Reduction in clerical errors and administration costs The variety of products that can be delivered over the network.
Discount coupons REGULATORY AUTHORITES AND TAXES . These are some of the promotions used by hotels • • • • • • • • • • • • Website advertisements FM advertising in cities Email Blast: E-mail to all travel agents and corporate Travelers card for frequent travelers various offers and discounts to be offered Meal coupons / discount Launch party for corporates / tour operators Pop up ads Advertisements on trolley used in airports Press release in regional language news papers Airport transfer system Promotion through travel agents. Branded budget hotels such as indiOne and Lemon Tree use promotions more than unbranded budget hotels.BUDGET HOTELS 27 __________________________________________________________________ There are a number of components for promoting the business which are used by blending the different constituents in such a way that effects are proactive but the process of persuasion is cost-effective. Budget hotels rely less on promotions as their aim is to give rooms at economical rates. promotions add up to the cost which will effect the price hence budget hotels use minimal promotions.
BUDGET HOTELS 28 __________________________________________________________________ Hotels: Regulatory Authorities Requirement Approving Authority Approval of project Director General of Tourism (GOI) and Department of tourism state concerned Catering establishment license Bar License Labour Registration No-objection certificate from Police Import License Municipal Corporation Excise Department Directorate of Labour Superintendent of Police Director General of Foreign Trade(DGFT) Fire prevention fitness Fitness license of electrical installations Money Exchange License Sales Tax and registration Hotel Transport and Car Barrels. sewage collections Fire officer Chief electrical Inspections Reserve Bank Of India Sales Tax officer Regional Transport Officer Inspector – explosives Collector of excise and customs Performing rights society of India Municipal Corporation . gas tank Cold storage Music in lobby and other areas Sanction of water supply. Electricity Board. local development authority and land ceiling authority Clearance and approval of plans of site Urban arts commission Taxes . electricity. oil storage. LPG.
dry-cleaning The state government charges luxury tax on rooms and.8 8-25 0-20 8.5 12-17.0 10.8 0-34.5-15 10 0-6 0-10 5-12.5-15 10 0-10 7.5 4-32.5 0-20 9. Service tax % (Feb 05) 8.0 0-8.5 8 7.2 Banquets Conferences Health clubs.2 0-12 0-8 0-31.BUDGET HOTELS 29 __________________________________________________________________ The central government charges service tax to the hotel.25 Turnover tax (%) 1. The hotel collects this service tax from the people using the services on behalf of the government and further pays it to the government.5 5 13 Sales Tax (%) 8.8-22 13.5 1-10.2 1-20 0-8. State – wise luxury tax and sales tax (March 2003) State Andhra Pradesh Assam Bihar Delhi Goa Gujrat Haryana Himachal Pradesh Jammu and Kashmir Karnataka Kerala Madhaya Pradesh Maharashtra Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh West Bengal Luxury Tax (%) 0-5 10-20 7 0-12.2-90 9. sales tax and turnover tax on food and beverages.0 - SOME PLAYERS IN THE INDUSTRY HOTEL KUMARIA PRESIDENCY .2 10.8 0-8.
Kanika Restaurant & Bar.00 Noon : INR : 2145 : 2420 : 6% : 10% on Single Room. Facing International Airport. Chinese & Continental : Centrally Air-Conditioned : Master. A.400 059. 2 Banquet Halls. Andheri (East) Mumbai . Road.HOTEL IN MUMBAI (BOMBAY) (3 STAR HOTEL IN MUMBAI) . MUMBAI .K. HOTEL TRANSIT. Coffee Shop & Pub. Marol. 3 km form Domestic Airport : 29 : 12. Conference Centre. Courtesy Coach To & From Hotel and Airport. 6% on Double Room : Indian. Visa & Amex : 24 Hr. Access Rooms Check In / Out Time Tariff Single Double Service Charge Luxury Tax Cuisine Air-Conditioning Credit Cards Other Facilities : 1/2 km from International Airport.BUDGET HOTELS 30 __________________________________________________________________ Location The Hotel is a five minutes drive from the international airport.
Mock tails. OHP or many other facilities are available here. Street Side Café: It is the Authentic International Cuisine Café.BUDGET HOTELS 31 __________________________________________________________________ Location Hotel Transit is situated in close proximity to the Mumbai Airport. VCR. Dining at Hotel Transit There are several F&B outlets at the Transit hotel Red Grill: It is the restaurant and bar of the hotel that serves Indian dishes. The HARDVARD HALL offers a well-trained staff and accommodates up to 75 pax. Transit offers five customized Suites with designs based on the Themes from Indian Heritage. are Pastas are amongst the must checkouts here. Hotel Transit Mumbai is located 2 kms. Complimentary Airport transfers round-the-clock are also available.HOTEL IN MUMBAI (BOMBAY) . and 20 ft from Centaur Hotel Bus Stop. HOTEL BAWA INTERNATIONAL . from Railway Station. Harvard Executive is the Plush discreet Conference/Meeting Hall of the Transit Hotel that can seat up to 25 people. Accommodation at Hotel Transit Transit Hotel offers 54 luxuriously appointed rooms for the stay of its guests in Mumbai. Facilities at Hotel Transit Conference and banquet facilities are available at the Transit Hotel of Mumbai. Sizzlers.
from Vile Parle Railway Station and 3 kms. It is 2 kms. Vile Parle (East). which include 72 double rooms and 4 suites. Facilities at Hotel Bawa International Banquet-cum-Conference halls for 40 and 80 covers respectively are available at Hotel Bawa International.BUDGET HOTELS 32 __________________________________________________________________ Location Hotel Bawa International is located at Nehru Road Extn. from Bus Stand. Dining facilities at Hotel Bawa International The in-house restaurant of Hotel Bawa International serves Indian. Chinese and Continental cuisine. close to domestic airport. MUMBAI (HOTEL IN MUMBAI) . Room Category Single Occupancy Double Occupancy Executive room 3800 3800 Deluxe suite 6400 6400 Super deluxe suite 7400 7400 HOTEL AIRPORT INTERNATIONAL. Accommodation at hotel Bawa International Hotel Bawa International has 76 rooms.
Accommodation at Hotel Airport International Hotel Airport International has 28 air-conditioned Rooms which include 10 single rooms and 18 double rooms. Airport transfers. Fax.V.T.H/C running water.BUDGET HOTELS 33 __________________________________________________________________ Location The Hotel is located 1/2 km. professional staff . and E-mail. from Vile Parle Railway Station and 1 km. from Bus Stand. Services at Hotel Airport International Hotel Airport International offers Room service. Doctor on call. from Domestic Airport. 1 km. Tariff Check in /out time: 12 noon Room Category Executive room Deluxe room Superior deluxe room Single Occupancy Double Occupancy 2000 --2500 3000 4500 5000 LEMON TREE HOTEL (GURGAON) . Facilities at Hotel Airport International Striking décor. Laundry. Telephone and C.
with instant high speed net access. Udyog Vihar has 49 rooms.a multi-cuisine restaurant. housekeeping. a functional work table. refrigerator and running hot and cold water). Accommodation at Lemon Tree Hotels:The Lemon Tree Hotel. These are fully equipped to function as mini offices. Service offerings will also include round the clock reception. recreation and entertainment facilities. a fully equipped business center with meeting rooms. Standard single rooms : Superior single rooms : : Superior single/double : rooms Twin rooms : 31 rooms with single beds 02 rooms with single beds 01 room for the physically challenged 03 rooms with queen sized beds and a sofa cum bed 12 rooms with two separate beds Tariffs . thermal binder.BUDGET HOTELS 34 __________________________________________________________________ Lemon Tree Hotel Located within Udyog Vihar offers between 50-120 high quality rooms (fully air conditioned. The hotel's business center is equipped with a LASER jet B&W printer. a color printer. laundry and room service Business Facilities The hotel offers instant high speed net access from all residential rooms in addition to the business center. conference room and board room. photocopier and two individual workstations with Pentium 4 systems and TFT screens. scanner. a fitness center and a swimming pool (optional). two telephone instruments.
3000 3600 4200 Restaurants and Dining The hotel’s bright and inviting 24 hour Coffee Shop called The Citrus Café. Serving breakfast lunch and dinner IndiOne (Bangalore) .BUDGET HOTELS 35 __________________________________________________________________ Room Category Standard Single Room Superior Single Room Twin/Double Room Check out time: 12 noon Rs.
BUDGET HOTELS 36 __________________________________________________________________ Location: hotel is located opposite the KTPO Exhibition Complex. 25 minutes away from Bangalore Airport. Double Rooms: 8 rooms with a queen-size bed. exercise cycle and weights Digital safe deposit boxes ATM Safe Zone : 24 hour security. 45 minutes away from City Bus Terminal and Railway Station Dining Facilities : the hotel has a restaurant called The Square meal. Single Rooms: 72 rooms with single beds. next to Perot Systems building in the area around Dell.seats 10 people Laundry facility – same day laundry Gym . SAP Labs. Tariffs Room Category Single Double/Twin Single Occupancy 900 950 EMERGING TRENDS SERVICE APARTMENTS . Twin Rooms: 20 rooms with two separate beds. Serving breakfast lunch and dinner. iGate & GE Medical Systems offices in KIADB in Whitefield. a self service restaurant. A room for the physically challenged Check out: 24 hours from check in. close circuit TV Secure Parking Doctor on call Credit cards accepted Accommodation at IndiOne: 101. Other Facilities • • • • • • • • • • Cyber cafe Meeting room .with treadmill. 30 minutes away from Indiranagar.
A service apartment is more spacious and is equipped with all the amenities that a long-staying guest needs. the concept is particularly popular with business travelers. offering the comfort and convenience of a home without the hassles of having to maintain or look after it. people renovating their homes and of course foreigners visiting the city for long durations. though a recent phenomenon in India. During a certain market research it was found that executives in India really do not want to cook but would like to fix an occasional breakfast. The concept of service apartments offers a cost advantage and a longer term commitment. Service apartments are the latest trend in accommodation. The concept of service apartments. nonresident Indians visiting the country for long spells. . heat packaged food. and store food. Ideally suited for medium to long staying guests.BUDGET HOTELS 37 __________________________________________________________________ The cost effectiveness of service apartments is making them second home for expatriates and business executives on the move. mainly in the commercial and financial districts of metropolitan cities. both from the service provider/receiver’s perspective. So we will provide a big refrigerator. With most apartment hotels strategically located in the city centre. microwave and toaster. service apartments are a natural choice for corporate employees or expatriates relocating to a particular city. is an established global concept. both mid-level and senior management level business executives.
As many metros still are short of rooms budget hotels is and will be the right way to fill the gap of excessive demand. with multinational hospitality organizations like Accor with Ibis. BIBLOGRAPHY Internet and Websites: . The economical price of these hotels is giving the people value for money and encouraging them to use these hotels for business trips and leisure trips. The government has also increased the foreign direct investment limit to 100 per cent in hotels. Many companies are setting up new budget hotels establishing chains. International players are also coming in with join ventures. The concept of branded budget hotels is entering India. The future belongs to these budget hotels which are going to give other type of hotels a tough time. Budget hotels are very economical to a middle class person.BUDGET HOTELS 38 __________________________________________________________________ CONCLUSION After completing this project I feel that there is lot of scope and openings in this large and every growing sector of hospitality. there is a room for growth of this type of hotels. they are increasing employment. The government is also taking initiatives for the growth of tourism and the torisism of India growing this will surely effect the hotel industry in a good way. creating revenues for the government. indiOne is going to launch 60 such hotels in the next five years.
indiainfoline.com www.tata. Partha Chaterjee (Taj Group of Hotels) Annexure I Indian Hotels Company unveils indiOne™ Redefines the hospitality industry with an innovative.indione.com www. first-of-its-kind of ‘Smart .rediff.com www.lemontreehotels.com Books and Reports • Business World – June 2005 • Crisil Report on Hotels – May 2005 Mr.com www. Suri (Secretary General – FHRAI) Mr.BUDGET HOTELS 39 __________________________________________________________________ • • • • • www.
Bangalore. 24-hour reception. Dr C K Prahalad. direct-dial telephone including STD facility.BUDGET HOTELS 40 __________________________________________________________________ Basics’ Hotels June 25. wood laminate flooring. The first hotel in Bangalore has 101 well-appointed rooms. We do believe that significant demand exists in the metros. mini-fridge. The primary objective behind the launch of indiOne™ is to provide a superior product offering and consistent experience to travelers. tourists. convenience. managing director. It is only apt that we unveil this important initiative in a year when the Tata Group is paying tributes to the lives and times of J N Tata. twin and queen-sized rooms. 2004 After a century of pioneering achievements in the Indian hospitality industry. gymnasium facilities. Mr Tata said. from the rooms to the furniture and lighting systems. the indiOne™ hotels are designed to be functional. the dynamics of the entire industry has changed and a category like the Smart Basic hotels has emerged as a compelling business opportunity. The 'Smart Basics' – a new category of hotels – signifies simplicity. while providing an extremely comfortable. Speaking on the occasion. tea / coffee maker. while giving a major fillip to Indian tourism and other ancillary industries. indiOne™ caters to corporate executives. The rooms are individually airconditioned and provided with electronic locks. “In the last few years. J R D Tata and Naval Tata. secondary and tertiary cities across the country. chairman. Indian Hotels celebrated the centenary of its flagship hotel in Mumbai. a first-of-its-kind of ‘Smart Basics’ Hotels. IHCL inaugurated the first indiOne™ hotel at Whitefield.” Priced at Rs 900 for a single room and Rs 950 for a double room. Indigenously designed and developed by IHCL. IHCL said. clean and safe stay at an affordable cost. have been thoughtfully created to offer users a unique sense of welcome. a 17-inch flat screen colour television with satellite channels. comfortable beds. traders and self-employed professionals. convenient hotel. 24 hours hot / cold water and toiletries. a cyber café. “Last year. Unveiling the first indiOne™. style. a work area. with a choice of single. modernity and affordability. Mr Raymond Bickson. informality. The design of the hotel. today renewed its commitment to innovation with the unveiling of indiOne™.” The indiOne™ hotels are modern. secure. meeting room. the Indian Hotels Company Ltd (IHCL). This spirit of innovation is evident through the indigenous development of indiOne and is a giant step forward for Indian Hotels. digital safe . pilgrims and leisure travelers who are looking for a clean. modular and scalable and will provide guests with a consistent experience. Developed in association with renowned corporate strategy thinker. One of the challenges identified then was to innovate and to lead. an ATM. the guiding principle behind the design was to create a unique ‘space’ that is conducive not only for guest comfort and relaxation but also for their work requirements. Tata. Ratan N. warmth. without having to pay premium prices. far beyond the present offerings in the industry. The indiOne™ hotel also has a restaurant. the indiOne™ hotels will create a new category in the domestic hospitality landscape.
The exhaustive research has culminated in the identification of the potential of a category of Smart Basics and the conceptualisation and design of indiOne™. co-creator of indiOne™. Indian Hotels plans 60 budget hotels in 5 years Business Standard — August 10. empowering them with a unique and reliable choice. This represents an important innovation from India in a traditional industry. predominantly focusing on domestic clientele. The research was primarily aimed at understanding travel patterns. as well as wi-fi connectivity in the public areas and individual rooms. 2004 Indian Hotels Company. not just for IHCL but also for the Indian industry. “There has been a recovery in the travel and hospitality industry driven by growth in the economy and the fact that international travel increased by 18 per cent after three years of difficulty. The increased economic momentum in India and globalisation of its businesses presents immense potential for a path-breaking hospitality offering like indiOne. the highest ever recorded for India. The group launched the first prototype in Bangalore in June under the brand name ‘Indione’. . The luxury division contributes 49 per cent to the Taj group’s revenues. owners of the Taj group of hotels.BUDGET HOTELS 41 __________________________________________________________________ deposit boxes. Domestic tourism also increased by 15 per cent in the same period. It will be opening the Taj Wellington Mews. 100 per cent power back up. an 80-room luxury service apartment facility. the group expects that this segment will help in derisking its current revenue stream. a first-of-its-kind of ‘Smart Basics’ hotels across the country. the group has secured management contracts for hotels in Mauritius and Kovalam in Kerala. hotel usage. in the last quarter of this year.9 million. As part of its growth strategy of following an asset light strategy. The company has chalked out a capital expenditure of Rs 167 crore in the current year that includes renovating some of its properties. Roots Corporation Limited (RCL) is a wholly owned subsidiary of the Indian Hotels Company Limited (IHCL). In the long run. Adds Dr C K Prahalad.” Foreign tourist arrivals for the financial year 2003-04 increased by 2. Incorporated in December 2003. As these hotels will be catering to the economy segment. is planning to open 55-60 smart basics hotels (budget hotels) in the next five years.” IHCL has conducted extensive qualitative and quantitative research on various aspects of a travellers needs. This new category augers well for the consumer. “The launch of indiOne is a cause for celebration. Tata said. service needs and expectations. RCL operates IndiOne™. The company has invested Rs 240 crore for setting up the service apartments. these will be far less prone to fluctuations than the luxury and upscale segments. said Tata group chairman Ratan Tata during the 103rd annual general meeting of Indian Hotels Company.
" says Dave. The size speaks for itself . real estate developers are making attending conferences and seminars an experience to reckon with. Gurgaon and Jaipur will have one each with the former having over 215 rooms. 2005 Staying in plush hotels will no longer be only for high-flying executives and the wealthy. other companies like the Kamath's and Taj are also coming up with their budget hotels. all of which means more style and comfortable stays for travellers. where people postpone visits because of lack of accommodation.000 persons. five of which are already under execution. For instance. InterGlobe. According to Dave. is not restricting itself to three stars . while Mumbai and Pune will see two Ibis hotels each of over 150 rooms.90. And besides building new hotels." says Uttam Dave. InterGlobe is also developing and managing an international standard convention centre in Hyderabad.from economy and budget to upwards of three stars.BUDGET HOTELS 42 __________________________________________________________________ Check out these niche hotels Sangeeta Singh and Nanditta Chibber | November 05. managing and leasing them. which will have its first large conference. Delhi-based InterGlobe Hotels. IndiOne. several halls can be converted into large convention halls. What's more.000 sq feet. and three-to-four star ones under the Mercure brand. . Pune and Mumbai. Besides.under Sofitel and Novotel brands it is managing five-star category hotels. 'Pravashi Bharti' in December. Within a fraction of a second. plans to build 25 hotels under the brand Ibis in 12 years. To make the best of the opportunity. from the commercial town of Bangalore to holy places like Hardwar. a Taj project. is developing 30 projects. The hotel industry is getting into all kinds of hotels . "The facilities there are mindboggling. demand is rising at around 15 per cent. partions can be created — this is something India has never seen. the occupancy rates of over 70 per cent suggest that there is enough space for several new hotels to come up. "The possibility of a turnaway factor. All these hotels will have three star facilities.spread over 2. is also high. president and CEO InterGlobe Hotels. Novotel Hotels are coming up in Gurgaon. however. which is a joint venture between InterGlobe Enterprises and Accor Asia Pacific. So. players are redoing old hotels and properties. Hyderabad International Convention Centre can accommodate 6.
According to Dave. others like InterGlobe are focussing on central business districts. Leisure Hotels targets niche segments of the leisure traveller to destinations where luxury resorts and hotels were previously not considered profitable. its new venture will promote it as a river-dolphin viewing destination. the government will see serious bidders only when rates are reasonable. to be held in 2010. "Sometime back. "While inbound travel has grown by 25 per cent in the last two years. Sarovar Hotels . business development feels that "we have reached a stage where we can manage the properties of our choice". there were no takers. but the procedure should be expedited. Chardham Camp in Uttranchal. While some hoteliers are getting into developing properties in IT parks." says Dave.are its premier brands. "we want to pay market prices. It has formulated the concept of developing and selling cottages at the Corbett Riverview Retreat. and as the company is now also managing properties. Started in 1989. holy cities.Corbett Hideway. Restoring a haveli in Uchagaon along the Ganga." says Dave. director. According to Dave. there is a lot of assured business in CBDs and increased inbound travel is facilitating that. the hotel industry is not growing at the same speed. Vibhas Prasad. the company today has 11 properties. cultural and spiritual destinations for the midmarket traveller." Dave is clear. The company's getaways in Corbett . a luxury resort and Corbett Riverview Retreat ." Will the government take this seriously? Leisure hotels Leisure Hotels is tapping natural. and unfortunately the government is not considering hotels a priority sector along with infrastructure and housing.companies are also waiting for the opening bids for the Commonwealth Games. and also maintaining and using them for tourists. The company's core competency of managing and publicity has broadened its vision of expanding in managing properties for others. But the success of The Himalayan View Retreat in Ramgarh. but because the rates were so crazy.BUDGET HOTELS 43 __________________________________________________________________ Not just that . With the success of their ventures. So. the Delhi Development Authority had two to three rounds of auctions of properties in Delhi. Haveli Hari Ganga in Haridwar and the others tells a different story. what does the hotel industry expect — prime land at discounted prices? "No. smaller industrial towns and national parks.
four-. leisure and religious destinations. rebranding it as Solluna Sarovar Premier. If you remove the top end items like high valued marbles. adds Madhok. "says Patu Keswani. encompassing five-. Mumbai. limited service. According to Anil Madhok. Its affiliation with Carlson Worldwide continues under the Park Plaza and Park Inn brands. The Park Plaza Royal Palms in Mumbai and The Promenade in Pondicherry are two recent additions in the business hospitality sector. "Future plans include developing of hometels . the company is refurbishing the Solluna Resort. registered increase of about 14 per cent during 2004. is a three-star or a four-star hotel with cheaper costs. Hyderabad and Jaipur are on the cards with "a target of 50 hometels in the next 7-10 years". the demand for "Budget hotels" is turning desperate. Lemon Tree Hotel. good quick service. and now it has launched Sarovar Premier. Anil Madhok's Sarovar Hotels are now a leading multi-brand hotel management company. woods in all the rooms and provide smaller rooms. Sarovar Hotels manages. The domestic tourism. Sarovar Hotels. But it will incorporate all the features and facilities required by a business traveller.BUDGET HOTELS 44 __________________________________________________________________ Started in 1991. hygiene. managing director. At the Jim Corbett National Park. Keeping in view the increasing trend of arrival of tourists to the country. requirement of accommodation in budget category of hotels during the next five years has been estimated at about one lakh hotel rooms The country witnessed a growth of 14. I will need cleanliness." After the launch of the first one in Bangalore in November 2005.our three-star. no-frills brand. "A budget hotel.5 per cent in 2004. it will cut down the costs drastically. . which was about 308 million during the year 2003. Managing Director. and three-star categories respectively. Sarovar Hotels 'Park Inn' in Badrinath is one of the first ventures introducing four-star hospitality in pilgrimage destinations. As any traveller. This percentage was increased by 23. ideally speaking. franchises and markets 32 hospitality centres across business.3 per cent of tourists during the year 2003. Demand for budget hotels in India on the rise Publish Date : 10/4/2005 Source : Travel and Aviation News With a sharp rise in the number of tourists in India. Pune. Gurgaon. telecommunication such as internet and telephones. I would also look for good and quality food. Sarovar Portico and Hometel brands as domestic brands.
in a deluxe hotel one has to pay minimum 3. Establishment of nation-wide internationally-branded economy hotel network will fill a major void in the Indian hospitality sector." says Sunil Verma. Similarly. which is at the lower end of the deluxe hotels and at the upper end of the guest houses. For setting up of over 100 budget hotels in the country.Delhi. Government of India has introduced a scheme "incentive to accommodation infrastructure"." says B. But still the higher officials prefer to go to the five star hotels. We don't invest in any hotel unit where we are not guaranteed on the 18 per cent return of investment. the Ministry of Tourism. Not all the staff members are designated to senior-level positions. "An organisation has different departments. Hotel Royal Castel. 25 lakh to 1-star. Hilton. the Ministry of Tourism (MoT) is leasing out Government lands to the private sector units.BUDGET HOTELS 45 __________________________________________________________________ India is certainly the fastest growing travel market.000 rupees in this regard. "Fifty per cent GOP is what we operate on and we guarantee an 18 per cent return on investment. Under this scheme. facilities and levels of comfort you would expect from a five-star hotel." says Cyrus Madan. The staff at lower-management-level are the people that generally prefers these hotels. "I would prefer a budget hotel because one can eat to one's satisfaction at cheaper rate. leading Indian and international hotel chains like Marriott. the capital subsidy is granted to newly approved hotel project in 1-star to 3-star and Heritage Basic categories in the country except the four metropolitan cities-. a customer of a budget hotel. Not just business travellers but also families who come on vacation are happy to go with this option. whichever is less. Managing Director. Otherwise. Mumbai. The incentive is in the form of capital grant of 10 per cent of the total principal loan taken from designated financial institutions or up to Rs. Kolkata and Chennai. (ANI) Lemon Tree to grow in other cities Maitreyee Handique | September 17. So we have a very high profit-making venture and that is why we are in this business.P. Accor and Inter Continental are also establishing budget brands across the country. the budget hoteliers are targeting the group. Deputy General Manager (Operations). At present. With a view to streamlining the scheme to provide subsidy to the budget hotels. 2004 . Rs.Kundu. At the same time maintain the meticulous standards required by the travel and tour operators worldwide. 75 lakh to 3-star and the Heritage Basic category project.star. These hotels promise all of the amenities. Lemon Tree Hotel. Rs. 50 lakh to 2.
more players are likely to enter the market. says they are negotiating to have a presence in Bangalore." says Keswani. "Our preliminary assessment report shows that there is a demand for the Lemon Tree product in these cities. a 160-room hotel in Chennai and another 45room hotel in Gurgaon -. it is the budget segment in the hospitality industry that is growing rapidly." With its aim of remaining within two kilometre of any business centre.BUDGET HOTELS 46 __________________________________________________________________ After setting up the first 49-room Lemon Tree hotel in Gurgaon in June this year. The three properties will be ready within one-and-a-half years. Clearly. Delhi-based Krizm Hotels (Pvt) Ltd is ready to develop three more business budget properties -. Choice Hospitality (Clarion). "Both Pune and Chennai are the fastest growing software centres. In keeping with the company's target of opening 25 hotels in seven years. The company will also look at Vadodara and Surat. But with the demand for budget hotels growing three to five times more than the leisure five-star hotels.all at a cost of Rs 65 crore (Rs 650 million). customers will be able to gauge for themselves what our product stands for.a 100-room hotel in Pune. In Jaipur. the hotel is also beginning to understand the habits of domestic consumers. Krizm Hotel is promoted by 40 private equity investors. the company has bought its Pune property in the Rajiv Gandhi Infotech Park. adding that 40 per cent of its business clients have previously stayed at five-star hotels. Taj Residency) and the Oberois (Trident)." says Keswani. Lemon Tree may come up on the top floor of a shopping mall. Jaipur and Chandigarh. others in the segment are Sarovar Park Hotels and Resort Ltd (Hometel). . "Our target is to achieve at least 50 per cent operating profit every year. with its first property fully operational. Apart from Lemon Tree. Patu Keswani. Besides. "With competition. The Chennai property is similarly located close to the software Tidel Park I. after the no-frill airlines wave." says Keswani. Hyderabad. But Keswani isn't worried. the Tatas (IndiOne. managing director of Krizm Hotels.
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