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Marketing Charts Mobile Marketing Data 2011

Marketing Charts Mobile Marketing Data 2011

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Publicado porAli Js Lubis

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Published by: Ali Js Lubis on Sep 19, 2011
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05/25/2012

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Mobile Device Use by Hispanics

April 2011, % of respondents, n=24,754

Source: BIGresearch

45%

29%

23%

12%

5%

42%

52%

32%

28%

7%

5%

9%

13%

10%

13%

3%

4%

11%

13%

13%

4%

6%

22%

37%

73%

Email:
Smartphone
owners

Email: Non-
smartphone
owners

Facebook:
Smartphone
owners

Facebook: Non-
smartphone
owners

Twitter:
Smartphone
owners

Constantly during the day

Daily

Weekly

Less often

Never

More than Talk: Action in Mobile Marketing

36

About one-quarter (26.3%) of Hispanic

adults regularly search the internet via

cell phone, 78% more than the 14.8% of

overall adults.

In addition, a 73% difference exists in

regular use of Droid for internet search.

And while only 7.6% of Hispanic adults

regularly use an iPad for internet

search, that figure is still 65% higher

than the 4.6% of overall adults. Large

discrepancies also exist in rates of

using iPhone and Blackberry devices for

internet search.

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