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50 Kick-Ass Keyword Strategies

50 Kick-Ass Keyword Strategies

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Published by: cashinvestor on Aug 09, 2011
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05/12/2014

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Short, smart and simple ideas on attracting
more customers from Search Engines

Aaron Wall

50 Kick-Ass
Keyword
Strategies

www.wordtracker.com

Contents

Introduction

Introduction from Andy & Mike Mindel. . . . . . . . . . . . . . 4

Aaron Wall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

50 Kick-Ass Keyword Strategies

1.Remember Last Minute Keywords . . . . . . . . . . . . . .6

2.Capitalize On The Power Of Brands . . . . . . . . . . . .7

3.Employ Your Supporting Cast by

Using Similar Words . . . . . . . . . . . . . . . . . . . . . . . . . .8

4.Match Your Target Keywords To Your Marketing . . .10

5.Attract the Perfect Customer . . . . . . . . . . . . . . . . . . .11

6.Influence The Keywords In Anchor Text . . . . . . . . .12

7.Pick Keywords Before You Write Content . . . . . . . .14

8.Use Keywords To Encourage People To Click . . . . 16

9.Write PPC Ads To Match People's Motivation . . . . 18

10.Take Advantage Of Plurals On Retail Sites. . . . . . . 19

11.Keep Inbound Link Text Natural . . . . . . . . . . . . . . . 20

12.Change Your Name To Target More Keywords . . . 21

13.Go Beyond Catalog Listings . . . . . . . . . . . . . . . . . . .22

14.Learn From Your Analytics . . . . . . . . . . . . . . . . . . . .23

15.Push Your Top Performing Pages

With Internal Links . . . . . . . . . . . . . . . . . . . . . . . . . . .24

16.Double Up on Google . . . . . . . . . . . . . . . . . . . . . . . . 25

17.Sow Early Seeds For Seasonal Rankings . . . . . . . .26

18.Cater For Special Needs . . . . . . . . . . . . . . . . . . . . . .28

19.Make Your Images Readable . . . . . . . . . . . . . . . . . . 29

20.Encourage Customer Comments . . . . . . . . . . . . . .31

21.Provide The Definitive Answer . . . . . . . . . . . . . . . . .33

22.Compare Competing Products . . . . . . . . . . . . . . . . 35

23.List Every Part Number . . . . . . . . . . . . . . . . . . . . . . . 36

2

50 Kick-Ass Keyword Strategies

www.wordtracker.com

Prepared exclusively for Warner Carter

3

50 Kick-Ass Keyword Strategies

www.wordtracker.com

Contents

24.Spy on the Competition . . . . . . . . . . . . . . . . . . . . . . .37

25.Check Public Statistics

To Research Your Industry . . . . . . . . . . . . . . . . . . . . . 39

26.Catch the Latest Trends And

Target Newly Popular Keywords . . . . . . . . . . . . . . . 40

27.Specify Content Formats . . . . . . . . . . . . . . . . . . . . . .41

28.Submit Keyword Rich Content

To Trusted Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

29.See What A Search Engine Sees . . . . . . . . . . . . . . . . 43

30.Look At Competitor’s Titles & Link Anchor Text . .45

31.Consult Keyword Suggestion Tools . . . . . . . . . . . . 48

32.Mine Ad Placement Data . . . . . . . . . . . . . . . . . . . . .50

33.Pick Your Competition Carefully . . . . . . . . . . . . . . .51

34.Overlap Your Keywords . . . . . . . . . . . . . . . . . . . . . . .52

35.Query Your Search Box . . . . . . . . . . . . . . . . . . . . . . .54

36.Optimize For Things That Don’t Exist . . . . . . . . . .57

37.Use Humor to Build Links . . . . . . . . . . . . . . . . . . . .59

38.Share Their Anger. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60

39.Browse Books For Ideas About

Site Structure And Content . . . . . . . . . . . . . . . . . . . .61

40.Hold On To Your Assets . . . . . . . . . . . . . . . . . . . . . . .62

41.Put A Value On Your Keywords . . . . . . . . . . . . . . . .63

42.Beware The Business Bias Of Search Engines . . 67

43.Don’t Break Up Your Keywords. . . . . . . . . . . . . . . . . 69

44.Optimize Press Releases For

Current Popular Subjects. . . . . . . . . . . . . . . . . . . . . .70

45.Chase The Long Tail. . . . . . . . . . . . . . . . . . . . . . . . . . . 72

46.Listen To Customers And Answer

Their Questions Online . . . . . . . . . . . . . . . . . . . . . . .74

47.Never Trash Your Junk Mail. . . . . . . . . . . . . . . . . . . . .75

48.Solve Their Problems. . . . . . . . . . . . . . . . . . . . . . . . . .77

49.Bid On Broad Match Terms. . . . . . . . . . . . . . . . . . . . .78

50.Speak Their Lingo . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79

51. Be Prepared (bonus tip) . . . . . . . . . . . . . . . . . . . . . . . . .80

Prepared exclusively for Warner Carter

4

50 Kick-Ass Keyword Strategies

www.wordtracker.com

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