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Authors suggest a model of industrial and institutional buying behavior. Major dimensions of the model are defined and implications for marketing strategy are developed. Model can be applied to all organizational buying and suffers all the weaknesses of general models.
Authors suggest a model of industrial and institutional buying behavior. Major dimensions of the model are defined and implications for marketing strategy are developed. Model can be applied to all organizational buying and suffers all the weaknesses of general models.
Copyright:
Attribution Non-Commercial (BY-NC)
Formatos disponibles
Descargue como PDF, TXT o lea en línea desde Scribd
Authors suggest a model of industrial and institutional buying behavior. Major dimensions of the model are defined and implications for marketing strategy are developed. Model can be applied to all organizational buying and suffers all the weaknesses of general models.
Copyright:
Attribution Non-Commercial (BY-NC)
Formatos disponibles
Descargue como PDF, TXT o lea en línea desde Scribd