Porter's five forces poets The Five Forces were Porter's conclusions on the reasons for differing levels of competition, and hence profitability, in differing industries. They are empirically M i Existing Firms derived, i.e. by observation of real companies in real markets, rather acine) yy Ree? than the result of economic Guaglies J rend analysis. Ber tad Neg eed Rivalry Among Porter's Five Forces model is a useful generic structure for t thinking about the nature of industries. The definition of an Ciel industry is as follows: “The group of firms producing products that are close substitutes for each other” Michael Porter - Competitive The strength of the five forces will determine the level of strategy profit within an industry that a competitor can expect to make eoleagoconsulting cae ue