Miguel Melgarejo

Diana Alarcn

Background and inspiration

Latin America designers situation:

Boom design graduates Underestimated profession by industries and government Lack job opportunities Competition based in price

Vision
We want to create a company that communicate the value of design to other businesses and society in general and that act like integrator, sponsor and partner of diverse design professionals, educators and students who are involved in the design field. This will be the platform in which designers join forces and support each other to give complete design service according to each client needs. The company will support the interests of professionals through the traditional design discipline to newer disciplines as interaction design, experience design and design management. This network can create bridges between design educators, professionals and organizations in private and public sectors. La Potencia will be in charge of looking for strategic partners and clients to work with, offering full and integrated solutions in the design and innovation fields. On the other hand will support designers and promote the critical analysis of the role that design has in the economic, social, political and cultural life of the local and national community. It will offer a space for the local design community that will be a center for exchanging knowledge, ideas, experiences, contacts, etc. The company will also stimulate thinking about design through conferences, competitions, exhibitions, and publications, between others.

Mission Statement

La Potencia is a Latin American consultancy that promotes designby creating local communities that work together in multidisciplinary projects while nurturing a design network by means of offering valuable events and products that respond to different local necessities.

Goalsfor 2015

To be established as a sustainable business in one Latin American city Being in the process of opening a new office in another city
design

Being widely acknowledged as one of the major references in Latin American

Turnover of: $ 500,000 USD

Target

Services
Co-working space Design Services

Networking coffee Design Store

Design events and workshops Recruitment Agency