Table of Contents

Table of Contents
Table of Contents Introduction Positioning Logos, Branding, and Merchandising Graphic System Stationery System Sales Collateral System Level 1 Sales Collateral Level 2 Sales Collateral Industrial Design Channel Communications Trade Shows, Events, and Seminars Advertising and Direct Marketing Contact Information

C r e a t i ve S t a n d a r d s Introduction

A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p position in the marketplace is important to Cisco Systems. As the networking industry

increasingly apparent.

Our corporate identity is the face and personality we present to the global community. It’s as important as the products and services we provide. Our identity is the total effect of our logos, products, brand names, trademarks, advertising, brochures, and presentations— everything that represents us. Because the Cisco Systems brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent Cisco cohesively to the world. You can view an electronic version of this document on the Cisco Employee Connection web site at wwwin.cisco. com/Mkt/corpid/style.html. We have tried to provide guidelines that are easy to follow; whenever questions arise, look for more information on the web or contact Corporate Identity. Changes to this guide will be provided periodically, so be sure to update your binder when we send you new information. Thank you in advance for your help in following these simple rules.

Corporate Identity

Introduction

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becomes even more competitive, the need to establish a strong, global presence is

C i s c o Positioning Statement

Positioning is how our company is viewed by others in our target marketplace. While we have goals for positioning ourselves, ultimately our position is what others think and

to our external audiences in a clear and consistent way.

Cisco’s positioning statement is as follows: Cisco Systems is the worldwide leader in networking for the Internet. What does this mean? Our positioning statement has three primary elements: Our position — the worldwide leader Our business — networking Our vision— the Internet

How do you use the positioning statement? It should be used anywhere and everywhere that a succinct statement of Cisco’s business is required. This includes presentations, collateral, sales proposals, trade show booths, and so forth. It should lead off your other presentations and be the foundation to which all communicators return.

Our boilerplate standards
Our company boilerplate is as follows: Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com. The standard description for our Cisco IOS software is as follows: Cisco IOS™ software is a platform that delivers network services and enables networked applications. We must be consistent in describing Cisco IOS software as a platform, not a product, and as an enabler of network services and networked applications. It is not necessary to spell out “Internetwork Operating System”; in fact, we request that you don’t spell it out. Also note that as with any trademarked terms, that you must use Cisco IOS as a modifier — such as Cisco IOS software platform or Cisco IOS network services. Never use just “IOS” or “the IOS” . Please help us be consistent in our messaging.

Our position—the worldwide leader
By almost any measure, Cisco is the worldwide leader in its field. It is the largest or best in terms of revenue, profitability, market capitalization, market share, breadth of products, technology, customer base, customer satisfaction, service/support, field sales, expertise, and so forth. But a leader isn’t just the biggest. A leader views and responds to industry issues, customer concerns, and technology opportunities with greater responsibility and greater credibility. A leader has higher responsibilities and greater stature.

Our business—networking
So, what are we the leader in? It’s networking—giving people access to the information they need by connecting information devices through intelligent, secure, and reliable networks.

Our vision—the Internet
The Internet is the single most important phenomenon to occur in information technology since the microprocessor, and ultimately it may be the biggest IT revolution ever. At Cisco, we see the Internet as a tremendously significant and empowering technology development that will greatly affect the way people do business, learn, and communicate. We are ready and able to turn this promise into reality.

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say about us. We can, however, greatly influence how we are positioned by communicating

C i s c o Voice and Tone

An approachable, straightforward, and confident tone best describes the personality we want to express about Cisco Systems. Following these writing suggestions will help

• Write in a direct, conversational style. • Tailor your words to the intended audience. • Use crisp, active sentences to give more life to the written word; avoid using passive voice. • Don’t overuse acronyms. • Use short, simple words rather than large, cumbersome ones. • Use the second person rather than the third person, whenever possible. • Use a minimum amount of jargon and colloquialisms to make your writing “world ready” and to ensure ease of use and translation by other countries. In summary, write simple and direct prose, stressing our corporate attributes—an open-minded approach to technology and networking expertise—in an approachable manner. In all cases, be sure you use the correct legal name for Cisco Systems, Inc. for your region or country, according to the Cisco Systems Corporate Style Guide. Use “Cisco Systems” when the company is first mentioned in the text, followed by “Cisco” in subsequent references. The Cisco Systems Corporate Style Guide contains two sections that are helpful to those creating marketing collateral. These sections are entitled “Style Guidelines” and “Word Usage. The Corporate Style ” Guide is available on CEC at wwwin.cisco.com/Mkt/ KP/kp_style/sc_style.html or ask for a hard copy from the Corporate Editor.

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you achieve this goal:

T h e C i s c o Corporate Tag Line

Cisco believes that the Internet is fundamentally changing the way people work, live, play, and learn. To communicate this vision, Cisco is strengthening and evolving its corporate

Cisco’s new tag line conveys two key concepts:

Associates Cisco with the Internet
People within the networking industry know Cisco. But many more people are familiar with the Internet and Internet-enabled applications. We need to make more people aware of Cisco’s key role with the Internet as a provider of backbone and access products and of Web site tools and Internet appliances. In addition, we want people to realize that Cisco products and services make Internet-enabled applications possible, and to appreciate that the Internet can change the way they work, live, play, and learn. Cisco itself is the world’s foremost example of a company using the Internet for competitive advantage.

Emphasizes the importance of the Internet Generation
Our vision is that the Internet will have as profound an effect on people and society as the Industrial Revolution did in the 19th century. We are living in the Internet Generation and are extending it to our children and grandchildren. The Internet Generation encompasses people, companies, and countries. Those who understand the power of the Internet and networked applications will, in our view, be the long-term winners. So companies and countries—in addition to people—have to see themselves as part of the “Internet Generation.”

The Internet and networked applications will fundamentally change the way people work, live, play, and learn. We are living in the Internet Generation, which is bringing changes as great as those created by the Industrial Age (but at a much faster pace). Shape the future of global networking by creating unprecedented opportunities and value for our customers, employees, investors, and partners. End-to-end networking solutions by line of business The worldwide leader in networking for the Internet Empowering the Internet Generation

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sm branding efforts, with a new corporate tag line, “Empowering the Internet Generation . ”

C i s c o Corporate Tag Line Staging

Cisco Systems wants to use its new corporate tag line, “Empowering the Internet Generation,” in all of its marketing communications efforts. We’ve designed the tag line

efforts to use it frequently.

The Cisco Systems tag line is created using the Sabon font. When incorporating the tag line with the company logo, you must adhere to all other guidelines for use of the Cisco Systems logo. Please follow the staging indicated below:

Trademarks
The Cisco Systems logo is a registered trademark and always appears with a ®. When using the logo with the corporate tag line, “Empowering the Internet Generation,” use an SM designation after the tag line to indicate that it is a service mark. With logo:

.5x

.5x

1x

.125x .187x .3x .5x .5x .5x

Without logo:

When using the tag line by itself, it should appear in all black, all blue (PMS 3035), or reversed out. Do not combine the tag line with any logo other than the Cisco Systems logo. Do not alter the tag line in any manner including the typeface, proportions, colors, or line break. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Please follow the staging indicated below:

.5x .187x .5x .5x .5x

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to be used both with the logo and by itself, providing maximum flexibility in our

T h e Ci sco Systems Logo

The Cisco Systems logo is our signature to the world and must not be compromised. It is integral to our worldwide corporate identity.

The Cisco Systems logo is composed of the Univers font logotype appearing above the boxed bridge, as illustrated at the right. This arrangement is the only version of the logo that can be used and is Cisco’s legal corporate signature. The preferred usage is two-color, using PMS 3035 (deep blue) for the boxed bridge and PMS 187 (red) for the logotype or the equivalent CMYK (process match) colors as noted on this page. In one-color printing, the logo can be either black, PMS 3035, or Cool Gray 2. The vertical bridge “tines” must always be the color of the paper you are printing on. When reversing or knocking out the logo, the boxed bridge element and the words “Cisco Systems” will be the color of the paper the logo is being printed on, and the bridge tines will be the color that surrounds the logo as shown on the next page. To ensure enough contrast for viewing the logo, do not use it on a patterned background or on one that is too light or too dark. Do not combine the Cisco Systems logo with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.

Spot Color

Four-color Process

Color Palette

PMS 3035

100C, 0M, 8.5Y, 65K

PMS 187

0C, 91M, 72Y, 23.5K

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K

Logotype

Boxed bridge element Tines Registration symbol

Logo Color

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C i sc o Syst ems Logo C orrect and Incor r ect Us age

Correct uses of the logo are shown below, along with various incorrect uses. Use the logo according to the standards.

OK

NO

ogo Usage

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C i sc o Syst ems Logo S taging

Cisco’s logo must be staged as illustrated below, where x represents any measured increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is

.5x .5x

Logo Trademarks

The Cisco Systems logo is a registered trademark and always appears with a ®.

1x

.5x .5x 2.625x .5x

Minimum Size
The minimum logo size is .75"(19 mm) wide, excluding the ®. Please do not reproduce the Cisco logo in any smaller size, because it loses impact and readability.

.75"

Logo Standards

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the minimum amount of clear space that can surround the logo and logotype.

M e rchan d i sin g G uidelines

Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and reward. Whether you wear these items on a shopping trip, while gardening, or when

on the go l f c o urse , you a re bu i l d i n g re co g n i t i o n an d e q u i t y i n t h e c o m pa n y. For this re ason, it is important that you always use the Cisco Systems logo correctly and prominently on your merchandising items.

The following guidelines will help achieve the best effect for merchandising items. The complete Cisco Systems logo (the boxed bridge element and the logotype) should appear in a prominent position on all the items you create. On any type of shirt or jacket, the logo should appear on the left front pocket rather than on a sleeve or on the back. On a cap or hat, it should appear on the front of the cap rather than on the visor. For silk-screening, the minimum logo width is .75" or 19 mm. An embroidered logo should not appear smaller than 1.75" or 45 mm wide. The space directly beneath the logo is reserved for use by our partners who offer products, programs, and services on behalf of Cisco. This group includes channel partners, resellers, distributors, leasing partners, and publishing partners. If you think you have a program that might qualify for this use of the logo, please contact Cisco’s Corporate Identity organization. Otherwise, please leave this space open for our partners.

Logotype

Boxed bridge element Tines Registration symbol

When using the Cisco logo on merchandising items, it may only be used in the following colors: • In one-color printing, it may appear as all black, all deep blue (PMS 3035), all Cool Gray 2, or all white. • In multicolor printing, the boxed bridge element is deep blue (PMS 3035), the bridge tines are white, and the “Cisco Systems” logotype is deep red (PMS 187). No other color variations of the logo are acceptable. In addition, because of the difficulty in executing it properly, the tone-on-tone version of the logo for merchandising items has been discontinued.

Space for descriptor

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attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls

M e rch an d i sin g G uidelines

.5x

.5x

1x

.5x

.5x

.5x

The Cisco Systems logo is strong enough to stand on its own and should not be combined with any other logo or graphic element. If merchandising items contain any confidential product information such as a launch code name or date, do not use the Cisco logo on them. Merchandising items should not give away any Cisco secrets.

C I S C O

D E S K

A C C E S S O R I E S

If you have questions or have a specific project on which you are not sure how to use the logo, visit the Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html or contact a Cisco Corporate Identity representative. Corporate Identity staff members are listed at wwwin.cisco.com/Mkt/corpid/ index.html.

w w w . c i s c o . c o m / g i f t

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Your department name, promotional event, or internal program name should not appear directly below the logo. The closest placement for these names under the logo is one-half the x height of the boxed bridge element of the logo.

Optimum background colors to choose for your merchandising items include the following: • For the multicolor logo and the all-blue or all-black logos: White Off-whites (cream, beige, stone, canvas) Khaki Light yellows Light grays Burgundy Chambrays Denim • For the all-white or all-Cool Gray 2 logo: Navy blue Royal blue Black Burgundy Deep purple Hunter green Deep gray Teal Denim • Colors to avoid include: “Neon” tones Bright red Bright yellow Violets Orange Pinks and roses Kelly or grass greens

M e rch an d i sin g G uidelines

T-shirt, front

T-shirt, back

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C i sc o R esel ler an d C ertifie d Part ne r M ar ks

Cisco Systems licenses the use of specially designed marks to its resellers a n d c e rt i f i e d pa rt n e rs w h e n t h e y a r e ac t i n g o n b e h a l f o f C i s c o. Th e m a r k s a r e bas e d o n t h e

illustrated on this page.

For certified partners of Cisco products and services, marks have been created for the following certifications: Partner, Partner—Gold Certified, Partner— Silver Certified, and Partner—Premier Certified. To qualify for using these marks, certified partners must meet the criteria established for their certification levels. They may only use marks for which they have achieved certification. Cisco’s Authorized Distributor and Reseller program marks are for use by distributors who resell Cisco products to Cisco’s reseller and certified partners. In one-color printing, these marks can be either black or PMS 3035 (deep blue). In multicolor printing, the Cisco Systems logotype must appear in PMS 187 (deep red) with the boxed bridge in PMS 3035 (deep blue), the vertical bridge tines the color of the paper you are printing on, and the certification descriptor in black. Four-color process match is acceptable.

The marks may also print reversed out of a dark background. When reversing or knocking out the marks, the boxed bridge element, the words Cisco Systems, and the partner and certification level type are the color of the paper a mark is being printed on, and the bridge tines are the color that surrounds the logo. To ensure enough contrast for viewing a mark, do not use it on a patterned background or on one that is too dark or light. Do not combine the Cisco Systems partner or program marks with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.

Logotype Boxed bridge Tines

Re s e l l e r

Partner/certification type

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Cisco Systems signature with an additional program descriptor underneath the bridge as

C i sc o R esel ler an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e

Correct uses of the marks are shown below, along with various incorrect uses. Use the marks according to the standards.

ogo Usage

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C i sc o R esel ler an d C ertifie d Part ne r M ar ks Staging

Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x represents any measured increment that keeps the overall mark size at .75" ( 19 mm) wide

These staging parameters are identical to those established for the Cisco Systems logo.

Staging
In all cases, the reseller or certified partner’s company logo should appear more prominently than the Reseller/Certified Partner mark and should be separated by the space of one mark width or one inch, whichever is greatest. The Reseller/Certified Partner mark cannot be combined with another logo or graphical element.

.5x

2.625x

.5x

.5x

.5x

1x

.125x .386x .3x .5x

Minimum Size
The minimum mark size is .75"(19 mm) wide, excluding the ®. Please do not reproduce a mark in any smaller size, because it loses impact and readability.

Trademark Symbol
The Cisco Systems logo used with the Reseller/Certified Partner marks is a registered trademark and must always appear with the symbol ®.

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or greater. Note that .5 x is the minimum amount of clear space that can surround a mark.

C i sc o R esel ler an d C ertifie d Part ne r M ar ks Placement

Where to Use the Reseller/Certified Partner marks

Advertisements, Direct Mail, and Collateral A mark may be incorporated into any of the Reseller/Certified Partner’s advertising, direct mail, collateral, or other promotional materials for Cisco products. Products The mark may not be used on any products.

Referring to Partner Certification in Text
A Partner’s certification level may be noted on collateral material or advertising by using phrases like “a Cisco Systems Partner—Gold Certified.” Say: XYZ is a Cisco Systems Partner—Gold Certified Do not say: XYZ Cisco Partner XYZ Cisco Gold Partner

Additional Information
For additional information on Cisco’s Certified Partner Program, to obtain logo kits, or to confirm certification levels, please contact the Cisco Channel Marketing department.

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Web Pages The Reseller/Certified Partner marks may be used on a Reseller/Certified Partner company Web site. On a Web page or as a launch button, the minimum mark size is 86 pixels wide.

Ot h e r C i sco Program Marks

Cisco Systems strongly believes in developing key relationships and partnerships to expand the products and services available to its customers. To identify th e produ c ts

we have approved a number of other programs and program marks. E xam p les o f eac h of these program marks follow with brief explanations of their applications. Please contact the appropriate program owner for additional information.

Cisco Global Support Program

Nihon Channel Program (Japan only)

The Cisco Global Support program provides partners with the framework to deliver consistent and timely support solutions for multinational businesses. A global support model enables end customers to effectively gain access to sophisticated service and support and enables global partners to gain the greatest level of operational efficiencies, thereby significantly lowering the cost of doing business. Global Partners have access to a technological backbone of at least three strategically located TAC centers around the world. Each of these centers includes one comprehensive lab, offers remote access on a 24 x 7 basis, and supports most major languages spoken within the theater or region. English-speaking engineers are also available in all centers for worldwide after-hours support. The Global Support program provides the competitive advantage and differentiation needed in today’s competitive multinational market. For more information, please contact the Channel Development Program group.

The Nihon Partner program is Japan’s version of the U.S. and International Partner program. These marks are to be used by our Japanese partners only, according to the certification levels they have achieved. For additional information, please contact Cisco’s ICON Marketing organization.

Cisco Training Partner Program

Cisco’s Training Partner program is for training partners who have agreements with Cisco to offer Cisco networking technology, product, platform, and update training. Three levels of service have been established: Associate, Distinguished, and Senior. To qualify for using these marks, training partners must meet the criteria established for their service levels. They may only use the marks for which they qualify. Please contact the Worldwide Training organization for additional information.

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and services that enhance our offerings and help us broaden Cisco’s brand recognition,

Ot h e r C i sco P rogram Marks

ATM Associate Program

The ATM Associate program is a joint interoperability, marketing, and reference-selling program. It is designed to make it easier and less expensive for customers to use ATM technology to upgrade their networks and integrate voice, video, and data into a single, multiservice infrastructure. Only those vendors who have signed license agreements for the ATM Associate program may use this mark. Please contact Cisco’s Enterprise line of business for additional information.

Cisco Multimedia Associate Program

The Multimedia Associate program was established as a multimedia alliance between Cisco and the Institute for Information Industry (III), located in Taiwan, to offer customers more complete multimedia solutions. Together, Cisco and III help major Taiwanese manufacturers develop and promote Cisco multimediaenabled applications for their products. Cisco will provide Cisco branding certificates after the Taiwanese vendors’ products pass the conformance tests performed and supervised by the III engineers in the Cisco-III Multimedia Lab in Taiwan. Currently, III is the only vendor with authorization to use this mark. Please contact Global Alliances for additional information.

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O t h er C i sco P rogram Marks

Enterprise Associate Program

The Enterprise Associate program is a joint marketing, technology, and compliance initiative. Under this initiative, companies whose products complement and are interoperable with Cisco IOS® networks can use the Enterprise Associate mark in their marketing and advertising materials. Additionally, this initiative gives Cisco Systems and participating companies the opportunity to jointly develop and enhance networking functions for customers. Only those vendors whose products pass the conformance tests required by Cisco and have signed license agreements for the Enterprise Associate program may use this mark. Please contact Cisco’s InterWorks Business Unit Marketing organization for additional information.

Cisco Press

Cisco Press is a venture between Cisco and Macmillan Publishing to publish a series of books on networking. Only Macmillan Computer Publishing currently has authorization to use this mark. Please contact Cisco’s Central Documentation Services department for additional information.

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Ot h e r C i sco P rogram Marks

Cisco Networking Academies Program

The Cisco Networking Academies program was designed to provide educational institutions with the opportunity to certify high school and college students in network design and operations by providing curriculum and equipment support. Only those institutions that have agreements with Cisco Systems may use this mark. Please contact the Education Marketing organization for additional information.

Cisco Capital

Cisco Capital is a leasing program for Cisco products. Only leasing companies that have signed agreements with Cisco are authorized to use this mark. Please contact Cisco Financial Services for additional information.

Cisco Professional Services Provider Program

Cisco’s Professional Services Provider program offers a suite of customized services for every phase of a customer’s network life cycle: planning, design, implementation, and operation. Only vendors who have signed agreements for the Professional Services Provider program may use this mark. Please contact Customer Advocacy for additional information.

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Ot h e r C i sco P rogram Marks

Cisco Certified Internetwork Expert

The Cisco Certified Internetwork Expert (CCIE) program is a high-level certification program designed to provide engineers with the internetworking expertise required in today's rapidly changing information systems environment. Only those engineers who pass the demanding CCIE certification test are allowed to use this personal certification badge on their business cards. Please contact the Customer Advocacy organization for additional information about this program.

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C i sc o Powered Network Mar k

Th e C i s c o P ow e r e d N e t wo r k m a r k i s to b e u s e d e xc l u s i v e ly b y au t h o r i z e d s e rv i c e providers who meet the criteria for quality, service, and Cisco equipment as described in

provider has an end-to-end network based on Cisco products and services that ensures a high degree of security, reliability, and performance.

The Cisco Powered Network mark is composed of the Univers font logotype and the boxed arrow element, as shown in the graphic at the right. Please use the camera-ready art provided by Cisco Systems. Do not alter the Cisco Powered Network mark or change the size or location of the type in relation to the boxed arrow element. The Cisco Powered Network mark can be used in black, PMS 3035 (deep blue), or PMS 187 (dark red); four-color process match is acceptable. The arrowhead within the box is the same color as the paper the mark is printed on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing the mark, do not use it on a patterned background or on one that is too light or too dark. Do not alter the Cisco Powered Network mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco Powered Network mark with any other logo or graphic element.

Spot Color

Four-color Process

Color Palette

PMS 187

0C, 91M, 72Y, 23.5K

PMS 3035

100C, 0M, 8.5Y, 65K

BLACK

0C, 0M, 0Y, 100K

Arrowtail Box Arrowhead

Logotype Trademark symbol

Powered

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the Cisco Powered Network program guidelines. This mark communicates that the service

C i sc o Powered Netwo rk M ar k C or r ect and Incor r ect Us age

Correct uses of the mark are shown below, along with various incorrect uses. Use the mark according to the standards.

OK

NO

ogo Usage

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C i sc o Powered Network M ar k S taging

Staging
The Cisco Powered Network mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The service provider company’s logo should appear more prominently than the Cisco Powered Network mark. The Cisco Powered Network mark should be separated from the service provider’s logo by the space of one Cisco Powered Network mark width or one inch, whichever is greatest.

Minimum Size
The minimum size for the Cisco Powered Network mark is .75" (19 mm). Please do not reproduce the Cisco Powered Network mark in any smaller size, because it loses impact and readability.

Trademark
The Cisco Powered Network mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

.5x

.825x .125x

3.175x

.5x

1x

.375x .5x

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C i sc o Powered Network M ar k P lacement

Where to use the Cisco Powered Network mark
Web Pages The Cisco Powered Network mark may be used on qualifying service providers’ Web pages next to or for products or services running a Cisco Powered Network. On launch buttons, the minimum mark size is 90 pixels wide. Advertisements, Direct Mail, and Collateral The mark may be used in any of the service providers’ advertising, direct mail, collateral, or other promotional materials for products or services running on Cisco Powered Networks. Product Names The Cisco Systems and the Cisco Powered Network names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the service provider. Documentation The Cisco Powered Network mark should appear on the front cover and spine of documentation for products or services that run on a Cisco Powered Network. Video The Cisco Powered Network mark is available as an animation with sound for use in broadcast media (radio and TV) by authorized service providers.

Referencing in Text In text, qualifying service providers can refer to the fact that their services run on Cisco Powered Networks. Say: XYZ data services run on a Cisco Powered Network Do not say: XYZ Cisco Network XYZ Cisco Powered Network product Additional Information For additional information on the Cisco Powered Network program, please contact the Service Provider Marketing organization within Cisco.

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C i sc o N et Works Mark

The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners whose products incorporate Cisco Network Foundation Technologies to ensure reliable

The Cisco NetWorks mark is composed of the Univers font logotype and the boxed arrow element, as shown at the right. Please use the camera-ready or soft-copy art provided by Cisco Systems. In one-color printing, the Cisco NetWorks mark can be used in black, PMS 3035 (deep blue), PMS 187 (deep red), or PMS Cool Gray 2. The arrowhead is the same color as the background color the mark appears on. In two-color printing, the boxed arrow element (box and arrowtail) appears in PMS 3035 (deep blue) and the text “Cisco NetWorks” in PMS 187 (deep red). The arrowhead is the same color as the background color the mark appears on. When reversing or knocking out the mark, the box, arrowtail, and logotype are all the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure adequate contrast for viewing the mark, do not use it with a patterned background or one that is too light or too dark for it to read well. Do not alter the Cisco NetWorks mark in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco NetWorks mark with any other logo or graphic element.

Spot Color

Four-color Process

Color Palette

PMS 3035

100C, 0M, 8.5Y, 65K

PMS 187

0C, 91M, 72Y, 23.5K

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K

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connectivity in the network and interoperability with Cisco-designated systems.

C i sc o N et Works Mark C or r ect and Incor r ect Us age

Correct uses of the mark are show below, along with various incorrect uses. Use the logo according to these standards.

OK

NO

ark Usage

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C i sc o N et Works Mark S taging

Staging
The Cisco NetWorks mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensee’s company logo should appear more prominently than the Cisco NetWorks mark. The Cisco NetWorks mark should be separated from the licensee’s logo by the space of one Cisco NetWorks mark width or one inch, whichever is greatest.

Minimum Size
The minimum size for the Cisco NetWorks mark is .75" (19 mm). Please do not reproduce the Cisco NetWorks mark in any smaller size, because it loses impact and readability.

Trademark
The Cisco NetWorks mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

.5x

.825x

.125x

3.175x

.5x

1x

.4x .5x

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C i sc o N et Works Mark P lacement

Where to use the Cisco NetWorks mark
Hardware The Cisco NetWorks mark should be placed on the front viewing plane of the licensee’s product. Do not place the mark on the top, bottom, or sides of the product or on any peripheral components. The mark should never be obstructed by another label or sticker. The mark should be printed directly onto the product using conventional methods such as silkscreening or pad printing, or it can be molded in. The mark should not be placed on the product using a label or sticker. Software Packaging The Cisco NetWorks mark should be printed on the front viewing panel of the licensee’s software package. The mark should never be obstructed by another label or sticker. The mark should not be placed on the package using a label or sticker. Startup Screens For software products containing Cisco Network Foundation Technologies, the mark should appear at the first startup screen and should remain on screen for the duration of the bootup procedure. Shipping Cartons The Cisco NetWorks mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape. The mark should be printed directly onto packaging and should not be placed on the package using a label or sticker. Web Pages The Cisco NetWorks mark may be used on licensees’ Web pages next to products that incorporate Cisco Network Foundation Technologies. On launch buttons, the minimum mark size is 90 pixels wide.

Product Names The Cisco Systems and the Cisco NetWorks names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensee’s company. Documentation The Cisco NetWorks mark should appear on the front cover of documentation for products or services that incorporate Cisco Network Foundation Technologies. Referencing in Text In text, licensees may refer to the fact that their product incorporates Cisco Network Foundation Technologies by using phrases such as “incorporates Cisco Network Foundation Technologies.” On all such materials, the licensee’s product or service name must appear more prominently than the Cisco NetWorks mark by putting it in a different color or on a different line. This requirement is important to avoid any implication that the product is manufactured or supported by Cisco Systems. Say: XYZ product incorporates Cisco Network Foundation Technologies Do not say: XYZ company Cisco NetWorks product Additional Information For additional information on the Cisco NetWorks program, please contact the Global Alliance Marketing organization within Cisco.

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Advertisements, Direct Mail, and Collateral The mark may be used in any of the licensees’ advertising, direct mail, collateral, or other promotional materials for products that incorporate Cisco Network Foundation Technologies.

C i sc o IOS Techn o lo gies Ingr edient M ar k

The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and developers who have license agreements with Cisco Systems to incorporate Cisco IOS

turers’ and developers’ products, packaging, and promotional materials signifies to their customers that these products contain Cisco technology.

The Cisco IOS Technologies ingredient mark is composed of the Univers font logotype and the boxed arrow element as shown. Please use the camera-ready art provided by Cisco Systems. In one-color printing, the mark should be black; when printing two or more colors, use PMS 187 (red) for the box and arrowtail and black for the type or the equivalent CMYK (process match) colors as noted on this page. The arrowhead within the box is the same color as the paper the mark is printing on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing, do not use the mark on a patterned background or on one that is too light or too dark for the logo to read well. Do not alter the Cisco IOS Technologies mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or twodimensional appearance. Do not combine the Cisco IOS Technologies mark with any other logo or graphic element.

Spot Color

Four-color Process

Color Palette

PMS 187

0C, 91M, 72Y, 23.5K

BLACK

0C, 0M, 0Y, 100K

Arrowtail Box Arrowhead

Trademark symbol

Logotype

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software technologies into their products. The mark placed directly on those manufac-

C i sc o IOS Tech n o lo gies M ar k C or r ect and Incor r ect Us age

Correct uses of the mark are shown below, along with various incorrect uses. Use the mark according to the standards.

OK

NO

ogo Usage

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C i sc o IOS Tech n o lo gies M ar k S taging

Staging
The Cisco IOS Technologies mark must be staged as illustrated here, where “x” represents any measurement that keeps the overall mark size at 1"(25 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensee’s company logo should appear more prominently on the product or materials than the Cisco IOS Technologies mark. The Cisco IOS Technologies mark should be separated from the licensing company’s logo by the space of one Cisco IOS Technologies mark width or 1"(25 mm), whichever is greatest.

.5x

.825x

4.5x

.5x

.5x

1x

.25x .45x .5x

Minimum Size
The minimum ingredient mark size is 1"(25 mm) wide excluding the ™. Please do not reproduce the Cisco IOS Technologies mark in any smaller size, because it loses impact and readability.

1"

Trademark
The Cisco IOS Technologies mark is a trademark of Cisco Systems and must always appear with a ™ symbol.

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C i sc o IOS Tech n o lo gies M ar k P lacement

Where to use the Cisco IOS Technologies mark
Hardware The Cisco IOS Technologies mark should be placed on the front viewing plane of the licensee’s product. Do not place the mark on the bottom of the product or on any peripheral component. The mark should never be obstructed by another label or sticker. Software Packaging Place the Cisco IOS Technologies mark on the front viewing panel of the licensee’s software package. The mark should never be obstructed by another label or sticker. Startup Screens For software products containing Cisco IOS Technologies, the mark should appear at the first startup screen and should remain on for the duration of the bootup procedure. Web Pages The Cisco IOS Technologies mark may be used on the licensee’s Web pages next to or for products containing Cisco IOS Technologies. On launch buttons, the minimum mark size is 86 pixels. Shipping Cartons The Cisco IOS Technologies mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape.

Product Names The Cisco Systems and the Cisco IOS Technologies names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensee’s company. Documentation The Cisco IOS Technologies mark should appear on the front cover and spine of documentation for products that contain Cisco IOS Technologies.

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Advertisements, Direct Mail, and Collateral The mark may be used in any licensee advertising, direct mail, collateral, or other promotional materials for products containing Cisco IOS Technologies. For multiple product advertisements, the mark must be placed next to the product containing Cisco IOS Technologies. As an alternative, you may place an asterisk (*) next to each qualifying product and another asterisk next to the mark with a supporting footnote stating “Contains Cisco IOS Technologies. ” In the case of collateral, the mark should appear on the back cover or back page only.

C i sc o IOS Tech n o lo gies Text R efer ences

Referencing Cisco IOS Technologies in text
In text, the inclusion of Cisco IOS Technologies in the licensee’s product may be noted on packaging, collateral material, or advertising (but not included in the product name) by using phrases such as “includes Cisco IOS Technologies. On all such materials, the ” licensee’s product name must appear more prominently than that of Cisco IOS Technologies and should be visually distinguished from Cisco IOS Technologies by putting it in a different font or color or on a different line. This is important to avoid any implication that the licensed product is manufactured or supported by Cisco Systems. Here are some examples: Say: XYZ includes Cisco IOS Technologies Do not say: XYZ IOS product XYZ Cisco IOS Technologies The following standard language must be included in all product literature: This product contains selected elements of the Cisco IOS Technologies that provide _______ capabilities.

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C i sc o IOS Wordm ark

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The Cisco IOS software wordmark is available for use in networking diagrams and presentations to highlight the presence of the Cisco IOS platform within a networking environment. This wordmark is not to be used in product collateral, text references, software and hardware packaging, press releases, direct mail or advertising, electronic publications, or on products.

Spot Color

Four-color Process

Color Palette

BLACK

0C, 0M, 0Y, 100K

Tra d e m ark P olicy

Cisco’s trademarks are valuable assets that must be selected and used carefully. Please adhere to these policies and guidelines for protecting our trademarks on product,

Cisco defines a trademark as a word (for example, Cisco), a design (such as the Cisco bridge logo), a tag line (“Empowering the Internet Generation”)—or any combination of these elements adopted by Cisco Systems to identify the company and its products and to distinguish it from competitors. Trademarks should be used as adjectives, not nouns (for example, Cisco IOS software, not Cisco IOS). If they are used as nouns, they may become generic and no longer protectable (for example, “aspirin, and “Kleenex”). ”

Notices
Please include the following notices on all Cisco marketing materials. Note that the trademark list consists of the trademarks used in a particular document plus Cisco, Cisco Systems, and the Cisco Systems logo, which are always listed. Copyright Notice Copyright 199X Cisco Systems, Inc. All rights reserved. Printed in USA. xxx and xxx are trademarks, xxx is a service mark, and Cisco, Cisco Systems, the Cisco Systems logo, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Trademark Listing A list of current Cisco trademarks can be requested from the Corporate Editor. They can also be found on the Corporate Identity Resources Page at wwwin.cisco.com/Mkt/corpid/TM LIST.HTM. Only those trademarks designated as registered should use the symbol ®. All other claimed Cisco trademarks should be denoted with the symbol ™. Service marks are denoted with the SM symbol.

Registration and Trademarks
Cisco owns trademark rights to the Cisco Systems name and logo, the Cisco IOS Technologies name and logo, the Cisco Powered Network logo, and the Cisco NetWorks logo. We own service marks on the tag lines “Empowering the Internet Generation” and “Changing the way we work, live, play, and learn. ” In addition, we own exclusive rights to a number of product family and product names as indicated on the next page. Our rights are protected and strengthened when our trademarks are used properly. Cisco’s naming strategy emphasizes Cisco as our corporate brand and employs descriptive terminology for product, program, and service names. Departments that have new products, programs, or services should contact Central Naming Service at naming@cisco.com to begin the naming process.

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program, and service names.

Tra d e m ark Policy

The following is a list of trademarks currently used by Cisco Systems, Inc. organized to i d e n t i f y t h o s e m a r k s t h at h av e b e e n r e g i s t e r e d w i t h t h e U n i t e d Stat e s Pat e n t a n d

Registered Trademarks (®) BPX
Catalyst Cisco Cisco IOS Cisco IOS logo Cisco Systems Cisco Systems logo Enterprise/Solver EtherChannel FastHub FastPacket ForeSight FragmentFree IPX LightStream MICA (use with “technologies” at first mention) Phase/IP StrataSphere StrataView Plus SwitchProbe

Unregistered Trademarks (™)
AccessPath AtmDirector CCIE logo CD-PAC Centri Cisco Capital logo CiscoLink Cisco NetWorks logo Cisco Powered Network logo Cisco Press logo ClickStart ControlStream DAGAZ Fast Step FireRunner IGX JumpStart Kernel Proxy LoopRunner MGX Natural Network Viewer NetRanger NetSonar Packet PIX Point and Click Internetworking Policy Builder RouteStream Secure Script SMARTnet SpeedRunner Stratm (use with “technology” at first mention) StreamView The Cell TrafficDirector TransPath VirtualStream VlanDirector Workgroup Director Workgroup Stack

Unregistered Service Marks (SM)
Changing the way we work, live, play, and learn. Empowering the Internet Generation

The boilerplate statement that goes at the end of marketing documents should list only the marks that are used in the document (plus Cisco, Cisco Systems, and the Cisco Systems logo which are always listed). They should appear in the following order: trademarks first, then service marks, then registered trademarks. The correct verbiage is: “xxx and xxx are trademarks, xxx is a service mark, and xxx, xxx, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.”

1

Current list as of 6/98.

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Trademark Office.1

C o l o r P al et te

Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems

The logo colors, PMS 187 and PMS 3035, are the primary colors in the Cisco palette. These colors are rich and easily readable in a variety of media. PMS Cool Gray 2 and PMS 124 provide a complement to the logo colors and can be used for all secondary type treatments. Black is also part of the palette. We’ve also selected a single color for each line of business along with the Cisco corporate palette. As additional vertical industries or applications are created, we will develop color standards for each area. Staying with these color standards will produce an overall look that says “Cisco Systems” throughout the world.

Spot Color

Four-color Process

Corporate

PMS 3035

100C, 0M, 8.5Y, 65K

PMS 187

0C, 91M, 72Y, 23.5K

COOL GRAY 2

0C, 0M, 0Y, 11.5K

SUPERBLACK

40C, 0M, 0Y, 100K

PMS 124

0C, 27.5M, 100Y, 6K

Market Solutions
Service Provider
PMS 221 0C, 100M, 18.5Y, 34K

Enterprise

PMS 2593

79C, 100M, 0Y, 0K

Small and Medium Business

PMS 568

83C, 0M, 56Y, 38K

Vertical Industries
Education
PMS 3015 100C, 23.5M, 0Y, 18.5K

Government

PMS 554

87C, 0M, 60Y, 65K

IBM

PMS 660

91C, 60M, 0Y, 0K

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from packaging to printed materials.

Cisco Colors

color palette was carefully chosen to give a cohesive identity to everything we design

PMS 3035

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PMS Cool Gray 2

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PMS 221

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PMS 568

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PMS 554

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C i sc o Typography

Univers, Univers Condensed, and Sabon are Cisco’s corporate fonts. Univers and Univers Condensed are sans serif fonts with a classic look that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides a good contrast to Univers and is used for body copy. Do not use Sabon SC Oldstyle numbers. Both fonts are readily available from Adobe in PC and Mac formats. The Mac and PC fonts can be located on our internal web site at wwwin.cisco.com/Mkt/ corpid/fonts.html. Mac and PC fonts can be obtained internally through the NT Server at CISCO_MAIN/

Sabon Regular Sabon Italic Sabon Bold

Sabon Bold Italic

Sabon Small Caps

Serif Sans Serif

Univers Light

MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/ PUBLISHED/MAC_FONTS or PC_FONTS.

Univers Light Oblique
Univers Regular

Technical documentation and presentations will continue to use Times, Courier, and Helvetica.

Univers Oblique
Univers Bold

Univers Bold Oblique
Univers Black

Univers Black Oblique
Univers Extra Black

Univers Extra Black Oblique
Univers Condensed Light

Univers Condensed Light Oblique
Univers Condensed Regular

Univers Condensed Oblique
Univers Condensed Bold

Univers Condensed Bold Oblique
Univers Ultra Condensed Regular Univers Ultra Condensed Light Univers Ultra Condensed Thin

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Typefaces
Like organizations, typefaces have personalities and perform specific functions. A lthough so me t i me s sub t le , t he co n s i s t e n t u s e o f t h e sam e t yp e faces a llow s ou r customers to readily recognize materials from Cisco Systems.

C i sc o Typography

The following are the Cisco Systems typefaces demonstrating their appearance in a variety of uses. All typefaces used should match these examples.

Sabon Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Light
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Black
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Sabon Italic
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Light Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Black Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Sabon Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Extra Black
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Sabon Bold Italic
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Bold Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Extra Black Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Sabon Small Caps
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Bold
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed Light Univers Condensed Light
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Bold Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Ultra Condensed Thin
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Univers Condensed Light Oblique
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

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C i sc o I l l ust ration S ystem

C i s c o Sys t e m s h as a g r a p h i c sys t e m bas e d o n i l l u s t r at i o n s t h at a r e d e s i g n e d to b e “world ready”—that is, easily used by all the geographic regions we serve. The characters

and the environments are universal, ranging from small offices to large corporate enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much dimension and interest as possible. Ample white space is used to enhance the overall effect of the illustrations.

The illustration system is based on large, “billboard” designs that depict a networking environment specific to a market solution. Each billboard is then sectioned into smaller illustrations or “vignettes” to be used throughout the promotional materials. Spot illustrations, or portions of vignettes, can also be used. The billboard illustrations typically are not used independently except in large trade show booth applications. Graphic patterns and elements are also available to create additional interest and integrate with the illustrations. The illustration library can be viewed within the Cisco Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html.

Note that some illustrations have been developed specifically for certain applications or organizations. The Corporate Identity archivist can deliver illustrations to you on removable media. In addition, Corporate Identity Design Services can create custom illustrations upon request. Please remember to use the color palette consistently by selecting the correct spot colors by market solution or vertical industry that integrate with the illustration. All illustrations can be reproduced as duotones per specifications outlined later in this guide.

Billboard

A billboard is a complete, actionoriented illustration for a particular product, initiative, or market. Billboards contain multiple metaphors representing parts of a given solution. Each is created as one complex composition and is not meant to be used as a whole. Any area may be cropped out to use as a basis for a vignette. New billboards can be requested through Corporate Identity Design Services.

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shown in the illustrations are created so as not to depict particular races or cultures,

C i sc o I l l ust ration S ystem

Vignette

Spot Illustration Spot illustrations are detailed portions of the vignettes or billboards, selected by the designer, that are cropped into shapes appropriate to the layout approximately 1 to 11⁄ 4" in diameter. Spots may be selected from vignettes used in the project, or they may be selected from any of the open artwork vignettes or billboards.

Graphic Element Graphic elements are used to embellish the concept of a product, solution, or market and are nonspecific. They should accent but never overpower the vignette. They consist of EPS files of simple shapes and should be screened to 3 percent black. New graphic elements may be requested through Corporate Identity Design Services at any time.

Graphic Pattern Graphic patterns are also available to create additional interest and integrate with the illustrations.

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Vignettes are used for covers and interiors. They can be started from small portions of billboards that metaphorically represent part of our business, programs, or products. They can also be created independently if necessary.

Th e Ci sco G raphic Elem en ts

• Custom for each piece

• Prints 3 percent black • Element should be overlapped by the vignettes • Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html • The purpose of these elements is to complement the illustrations, not to overpower them.

01pyrmd.eps

02brfcse.eps

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Ph o t o grap hy S tyle and Lib r ar y

Cisco’s photography system uses traditional photography coupled with digital processes to create contemporary effects. Products are photographed from an angle to showcase

achieve the final effect.

Standard Product Photography
All Cisco products are photographed in color from three standard angles: at three-quarter angle to the front of the unit, straight on to the front panel, and straight on to the back panel. It is typical to show a portion of the top of the product to better indicate the shape and depth. Products taller than eye level, however, do not necessarily show the top.

To view a product photo on our web site, go to: wwwin.cisco.com/Mkt/corpid/resource.html. To order CDs, go to Cisco MarketPlace. Log into CCO at www.cisco.com/. Select “Products and Ordering,” then go to Cisco MarketPlace, Order for the company, Brochures and Documentation Center, Brocdrom.

Photography for Collateral (Level 1 Collateral)
Level 1 collateral uses Cisco standard photography that has been digitally manipulated. Standard photography shot at a three-quarter view is scanned in at high resolution, creating a digital file. The product image is outlined using Adobe Photoshop, then dropped out of the existing background and placed on a new background, typically created from a piece of a vignette that has been enlarged and lightened. The area of the background image that is under and in front of the product is skewed to create a “surface” effect that the product appears to be sitting on. Finally, a drop shadow of the product is created manually. These photographs are not generally available, but may be requested for approved usage through Corporate Identity.

Cisco product photography is currently available in low-resolution electronic files, 2"x 3" (50 mm x 75 mm) at 150 dpi; as hard-copy photographs, 4"x 5" (101 mm x 127 mm) transparencies; and as 35-mm slides. Request product photography through the Corporate Identity archivist. Low-resolution scans can be delivered via e-mail (electronic files). Hard copy is delivered via express mail. Turnaround time is 72 hours plus shipping time. Images are available either on a CD or via the internal web. The CDs contain product images in three formats: low-resolution GIF for the Web, medium-resolution JPG for insertion into applications like PowerPoint, and high-resolution EPS for print.

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the artistry of the product’s design. Camera angle, positioning, and lighting combine to

Ph o t o grap hy S tyle and Lib r ar y

Photography for Collateral (Level 2 Collateral)

Photography for Public Relations
The style of photography used in publications changes more frequently than standard photography because of the changing needs of publications and publishers. It is, therefore, an evolving style. For details about the current style of PR photography, please contact the Corporate Identity archivist.

Photography for Presentations and the Web
Standard photography is available at low resolution for presentations and the Web. Photography, may be requested through the Corporate Identity archivist.

How to Schedule a Photo Shoot
Product photography can be initiated by contacting the Marketing Program Manager, Photography in Cisco Corporate Identity. The manager will ask you to fill out a Photo Shoot Request form and a Shot List and will schedule time with an outside photo studio. Please allow a lead time of at least seven to ten working days for the photo shoot. There may be certain exceptions depending on timing, location, and availability.

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For Level 2 collateral, the standard photography is brought into Photoshop and a duotone is created using the black and PMS color of that piece. Curves for the duotone are typically straight lines; 0-100 for the black plate, 0-40 for the PMS color plate. The edge vignettes, rather than having a hard edge.

T h e Ci sco I con Library

Icons for designing network diagrams used in collateral, white papers, data sheets, presentations, and other materials are also available from Corporate Identity. There is

such as telecommuting and data transfer.

The library contains grayscale versions of each icon that can be translated into color, single color, or black and white. For any four-color printing, the spot color designated for the market solution can be used as well as colors from the corporate palette. When working with four-color printing, be sure you convert to CMYK before going to print. Single-color icons are preferred in two-color work, while grayscale is used in black and white materials only. The black and white icons are used primarily in documentation and on the web. All icons are Adobe Illustrator EPS files. The library also contains GIF file icons for PC and many UNIX applications. Please follow these guidelines: • Icons should not be manipulated, resized, or redrawn except for brackets, clouds, and FDDI rings, which may be scaled proportionally. • All lines connecting icons (representing serial, Ethernet, direct communication, and so forth) should be .4-point lines. • Illustrated “pipes” denoting bandwidth of packets can take on a variety of attributes to be determined by the diagram designer. • When using black and white icons, the connecting line should be placed at the front of the icon to make it appear connected. Be sure that the line does not interfere with elements of the icon itself or with text inside the icon. Icons can be downloaded from wwwin.cisco.com/ Mkt/corpid/icons.html.

Color

Access Server

Mobile User

Manufacturer

Workstation

Single Color

Access Server

Mobile User

Manufacturer

Workstation

Grayscale

Access Server

Mobile User

Manufacturer

Workstation

Black and White

Access Server

Mobile User

Manufacturer

Workstation

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a wide selection of icons to represent everything from routers and switches to concepts

Icons

We b B an n er and Electronic Us es

To better establish our identity on the Internet and World Wide Web, we’ve designed templates to lend a recognizable look to all our web designs. Within the template

You should be particularly careful with color and logo treatment, because they can change when going from print to the web.

To keep logo colors consistent and clean on the web, please use a properly mapped GIF file. If mapped GIF files are not used, the bridge “tines” will not be clear, and the colors will not appear in the proper Netscape palette. All banners and web pages should be 504 pixels wide for both internal and external use. The internal web is available only to those who have access to Cisco networks, while the external web can be accessed by anyone with the proper equipment. Internal web graphic guidelines are available at wwwin.cisco.com/Mkt/CorpComm/Webdesign.html. All external web designers should first contact Corporate Identity for art direction and further guidelines.

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standards, there is plenty of room for creative solutions to make exciting web pages.

M o d if yi ng I llustrations for Web Site Us e

Vignettes and spot illustrations must be modified for use on the web; otherwise, they will not render properly.

After selecting your desired illustrations, contact Corporate Identity to help guide you in the process of making the image web-ready. When this process is complete, you can use this new version for all web sites. Please keep in mind that visual shifts often occur between a PC platform and a Macintosh platform, and an illustration’s appearance will vary depending on the monitor that is used.

wwwin.cisco
Spot Illustration A spot illustration as it appears in print, created in Photoshop. Web Illustration The same spot illustration, re-rendered using the Netscape palette of 256 colors.

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Pre sent at i o n s and Multim edia Templates

We have created a variety of presentation templates for your use, whether you are in a small conference room or a large auditorium with thousands of people. If you follow

from Cisco. Simple rules, such as using graphics and illustrations rather than text, allow the au d i e n c e to f o c u s o n t h e s p e e c h . To o m u c h t e x t c a n b e d i s t r a c t i n g . Th e r e a r e t wo templates, each optimized for the type and size of your intended audience.

The presentation templates can be found at wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.

Corporate Templates
The following are standard company templates.
Lasers and Color Viewgraphs

Computer Projection and 35 mm Slides

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our guidelines carefully, your audience will know they’re viewing a presentation

Pre sen t at i o n s and Multim edia Templates

Special Events and Seminar Templates

These templates are for seminar and keynote speakers at large events only.
Computer Projection and 35 mm Slides

Templates

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Lasers and Color Viewgraphs

C i sc o Vi deo P roduction

In an effort to maintain Cisco Systems’ video production standards, Corporate Identity has several key vendors in place to standardize and facilitate your productions. Please contact

The following key services are available:

Translation
With Cisco customers and partners located throughout the world, we provide a translation service that can dub your videotape into many languages. For a list of the languages currently supported, call Corporate Identity.

Opening and Closing Video Segments
A Cisco logo animation has been created as a standard introduction or closing for any video production. This animation runs approximately 10 seconds and is available in any format. It cannot be altered.

Sound Facility Production Facilities
The key vendors we have selected have full-service capabilities to produce videos within the United States. Our vendors have sound stages, nonlinear edit suites, online edit suites, uplink transmission services, and full staffs offering complete services from pre- to post-production. In the event our primary vendors cannot satisfy your requirements, we maintain a list of alternatives. We have access to a sound stage facility for digital recording of voice-over talent, custom music, or sound effects.

Duplication Services
With the growing need for video duplication, we have set up a production house for all duplication requests. Normal turnaround is 48 hours.

Video Library Cisco TV Formats
A television template created in PowerPoint, along with TV-safe colors, guidelines, and icons, is available for your use. We have set up a video library for viewing and researching video clips. Note: The above list is only a sampling of Corporate Identity’s ability to help you with your video productions. If you require a service not listed here, please contact the Presentations group within Corporate Identity.

Talent
We have established a “voice of Cisco” for productions that require on-screen or voice-over talent. Contact Corporate Identity for more information.

Freelance
We have an extensive list of freelance producers, writers, directors, camera operators, and production crews.

Example of CPN Video Donut

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Corporate Identity early in your planning stages to best take advantage of these resources.

L e t t e rhead, E n velop es, and Bus ines s Car ds

Stationery
First impressions last.
guide when creating stationery for your office.
2.06" .38 .23" .92" .4"

Cisco’s corporate identity is often first established with a business card placed in someone's

the world, please use our corporate standards for letterhead, business cards, and envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this

Business Card Size: Title Format: Font: Paper Stock: Emboss Area 3.5" wide x 2" high Title, Department Sabon, 8.5 points/10 leading , flush left Sig-Nature Dull, White, 100# recycled cover Placement of 1.15" wide x .65" high; emboss is .3" from left edge and .15" from top edge. Keyline does not print. Two-sided cards do not emboss.

.52"

Jane Doe Regional Manager NSP Central Region Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Direct: 408 526-4100 Fax: 408 526-4000 Pager: 800 526-4200 jdoe@cisco.com www.cisco.com
This hang line will vary according to depth of type

See right for emboss area

.31" .17"

ISO 9001
REGISTERED

Type will always align with bottom

Use of the ISO 9001 logo on our business cards confirms that Cisco Systems has received ISO 9001 registration. ISO 9000 is the most widely recognized quality standard worldwide and is a very effective global marketing tool. ISO 9001 registration allows Cisco to broaden its appeal to users and meet the everincreasing quality demands of today’s marketplace.

Standard Envelope Size: Font: 9.5" wide x 4.15" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

Paper Stock:
.60" .90" .26"

.65"

.81"

.51"

Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706

Samples shown are not actual sizes.

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hand or a letter received by a potential customer. Wherever you are located around

L e t t e rhead, E n velo p es, an d Bus ines s Car ds

Letterhead Paper Size: Font: 8.5" wide x 11" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/10 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

Paper Stock:

6.53" .87" 1"

1.9"

.87"

1"

.56"

Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Phone: 408 526-4000 Fax: 408 526-4100 www.cisco.com

Sample shown is not actual size.

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Le t t e rhead, E n velop es, an d Bus ines s Car ds A4

Letterhead Paper Size: Font: 210 mm x 297 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

Paper Stock:
159.6mm 19.1mm 30.6mm

21.7mm

27mm

17.1mm

Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099

Sample shown is not actual size.

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It is essential that you always use the correct legal signature. For legal and tax purposes, it is important that all international Cisco locations use their corresponding local Cisco entity legal names and signatures on all stationery, business cards, and signs displayed at international office sites.

For example, in the U.K., the correct corporate legal name/signature is “Cisco Systems Limited.” If you are unsure of your local Cisco entity’s legal name/signature, please contact Heidi Stinson in Cisco’s Corporate Legal department at San Jose headquarters.

L e t t e rhead, E n velo p es, an d Bus ines s Car ds A4

9.8mm

23.5mm

6mm

10mm

13.2mm

Jane Doe Regional Manager Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099 Pager: 800 526-4200 jdoe@cisco.com www.cisco.com

See right for emboss area

This hang line will vary according to depth of type

Size: Title Format: Font: Paper Stock: Emboss Area:

ISO 9001
REGISTERED

89 mm wide x 51 mm high Title, Department Sabon, 8.5 points/10 leading, flush left Sig-Nature Dull, White, 100# recycled cover Placement of 29 mm wide x 17 mm high; emboss is 7 mm from left edge and 3 mm from top edge. Keyline does not print. Two-sided cards do not have emboss.

4.4mm

Type will always align with bottom

A4 Envelope Size: Font: 220 mm x 110 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, flush left Neenah Paper, Environment, Writing, White Wove, 24# recycled

Paper Stock:

15.6 mm

23.1 mm

6.4 mm

15 mm

19.4 mm

13.1 mm

Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge

Middlesex UB11 1BN

Samples shown are not actual sizes.

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A4
52.5mm

Business Card

S a l e s Collateral System

Th e C i s c o c o l l at e r a l sys t e m c o n s o l i dat e s o u r sa l e s c o l l at e r a l d o c u m e n t s i n to a manageable, cost-effective, and understandable system for our clients, partners, and

that each document fits into the overall identity program. This system serves as a guide for content development managers to use in driving content development and producing collateral for maximum effectiveness in each medium.

The overall consistency of Cisco Systems collateral materials is defined by graphic standards. It is important to follow the templates to maintain our design integrity. When designing or producing a brochure, fact sheet, customer profile, or any other piece of collateral or packaging, keep the following guidelines in mind: • Allow for plenty of white space in your materials.

• Include sidebar elements and be sure they coincide with the correct palette for the market solution connected with them.

Level 1
Level 1 Sales Collateral
Brochure with Pocket: Market Solutions Enterprise Service Provider Small and Medium Business Brochures: Business Solution Product Line Overview Program Overview Service Overview Corporate CD Package CD Sleeve CD Face Product Package Folder: CD-ROMs: Packaging:

• Use a two-grid system consisting of two equal text block columns parallel to each other. • Be consistent and correct in your use of Cisco illustrations. Corporate Identity maintains a library with illustrations for every market solution initiative.

• If a template exists for your project, use it. If one is not currently available, ask Corporate Identity to provide guidance so your project maintains consistency. • If you need further clarification, search the listed web sites or e-mail or call Corporate Identity.

The sales collateral system has three levels. Level 1 collateral is targeted at high-level decision makers and is primarily nontechnical. Level 2 is aimed at technical decision makers and contains a greater degree of technical content. The third level is for our direct and indirect sales force and employees to communicate new or changed information about Cisco’s products, programs, solutions, or services. Collateral is primarily accessed electronically via Cisco’s web site and the Sales Tools CD-ROM. You can review the entire collateral system at wwwin.cisco.com/Mkt/ccon/cd/process/ 1/collateral_system.pdf.

Level 2
Level 2 Sales Collateral
Data Sheets: Fact Sheets: Product (electronic only with exception of fulfillment) Business Solution Program Service Customer Industry Profiles: Reports: Business Case Statement of Direction

Level 3 Sales Collateral
Electronic Documents

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customers. It defines content guidelines for print and web sales collateral to ensure

I m p o r t a n t M i s c e l l a n y for Designers

This information is critical for following the standards contained in this guide and will help you in preparing comps and projects for print.

General
For web, fax, or black and white transmissions, delete all screen tints. All network diagrams and screen shots that are in grayscale or color must be created in solid black and white (no screens). Vignettes should only be reduced from their original sizes, not enlarged, or you will lose resolution.

Figure and Table Titles
Figure Title is used for any diagram, screen, or product shot. Table Title is used for tables or charts. Both are Univers Condensed Light, 7.5/9, flush left. Type aligns with either the column or the illustration. Top rule is .25 point and aligns with columns; rule bleeds off page or butts into gutter. Side rule is 1 point; length varies with length of text. Text is positioned 6 points in from rules and can print black or color; it should remain consistent throughout the document. (Different titles are necessary for FrameMaker docs.)

Comping Notes
For Fierys, bump up screen tints from 3 percent to 17 or 20 percent.

SubTitle and Emphasis Medium Heads
These head styles are used throughout the collateral system. SubTitle (Univers Condensed Bold) is used for main points. The Emphasis Medium (Sabon Italic) heads can either precede or follow.

Spot Color, Four-Color Process, and SuperBlack
When on press, match coated PMS for coated stocks and uncoated PMS for uncoated stocks. Market Solution
Service Provider Enterprise IBM Government Education Corporate Palette

Spot Color
PMS 221 U/C PMS 2593 U/C PMS 660 U/C PMS 554 U/C PMS 3015 U/C PMS 187 U/C PMS 3035 U/C PMS 124 U/C

Four-Color Process
100M, 18.5Y, 34K 79C, 100M 83C, 56Y, 38K 91C, 60M, 87C, 60Y, 65K 100C, 23.5M, 18.5K 91M, 72Y, 23.5K 100C, 8.5Y, 65K 27.5M, 100Y, 6K

Creating Graphics
Duotones: Use Photoshop curves PMS 0 = 0 and 100% = 40.6%. (These figures may have to be slightly adjusted; however, the overall Duotone look is almost black and white. The PMS should be subtle.) If using a full-color original, you may have to adjust brightness and contrast in areas. To feather edges of four-color graphics in Photoshop, select area to fade out with marquis. Under “Select” in the menu bar, choose “Feather. ” Set 30 to 40 pixels. Under “Select” in the menu bar, choose “Inverse,” make foreground color “White,” then press Option/delete (you may need to press Option/delete more than once for a clean fadeout).

Small/Medium Business PMS 568 U/C

PMS Cool Gray 2 11.5K

Always use SuperBlack, 40C, 100K, on solid black areas and thick rules (4 point and 8 point) whenever printing four-color process. This makes a richer, darker black.

Marketing Icons
Available from Corporate Identity or wwwin.cisco. com/Mkt/corpid/icons.html. Do not resize icons (only clouds; keep consistent rule weight). Icons are grayscale or PMS tints. Rules are .4 point. Type is Univers Condensed Light, 7/8, upper- and lowercase. Heads are Univers Condensed Bold, 7/8, upper- and lowercase.

Numbers
Do not use Sabon SC numbers (oldstyle).

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C i s c o Paper Specifications

Text
Primary: Warren Lustro Dull, 100# Text (recycled) Secondary: Potlatch Vintage Remarque Velvet 100# Text. Used for Fact Sheets, Business Cases, Statements of Direction, Customer Profiles, Industry Profiles, insides of saddle-stitched brochures.

Technical Documentation Covers

Springhill Incentive, C1S, 10 point (#2 quality sheet) (recycled).

Specifications

Cisco and the Environment

Covers
Primary: Gilbert Esse, White, 80# Cover Smooth (recycled). Secondary: Mohawk Navajo 80# Cover. Used for Brochure Covers, Invitations, four- to six-page Brochures.

CD Holders/Folders
Primary: Gilbert Esse, White, 110# Cover Smooth (recycled) or C1S, printed on uncoated side Secondary: Mohawk Navajo 130# double-thick Cover. Used for Folders, CD Holders, and Brochure Covers; all have pockets.

Cisco is committed to the environment and to the preservation of our natural resources. We encourage you to design products that can be reused by selecting recycled and recyclable materials. Reduce ink usage through less color coverage and thinner applications. Consider using organic, pigment-based inks and avoid colors with toxic metals. Don’t use plastic coatings, foil stamping, plastic windows for envelopes, or synthetic glues and adhesives. When using recycled paper, use the “Recycled” symbols to promote recycling.

Paper

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T h e C i s c o Basic 8.5 x 11 Cover/Back Cover Level 1

Application:

Vignette, heads and logo all center from this point left to right. .5" .375"
Sidebar: Univers Black, initial caps, 9 pt,
Cisco Solutions

4"

4"

track 37, hangs .375" from top. Type reads from bottom to top. Content: refer to “Naming Conventions” section. Black bar and first color bar fluctuate length depending on length of title. Black bar prints superblack (40c, 100k); color bars print four-color process or spot PMS if available. Either of lower bars can be color of market solution. Delete middle section if it becomes shorter than lower (centered) section because of length of text. Always centers vertically .75" high by .5" wide to center of 4-pt superblack rule (centered section)

Graphic Element: Custom for each piece,

.375"

3% black. The element is to be overlapped by the vignette. The purpose of this element is to complement the illustration, not to overpower it. Vignette: Four-color process illustration with 8-pt superblack (40C, 100K) border (can be any simple shape). Centers left to right from 4-pt rule to page edge. Vignette centers visually top to bottom, keeping slightly higher than actual center.

5.5"
C i s c o Sys t e m s S o l u t i o n s for the Enterprise

Graphic Pattern: Represents in/out flow

The Network of the Future—Today

of information. This pattern always bleeds from center of solution color on page left, continuing behind illustrations and graphic element, and bleeds off the right page edge. Prints 3% black. .25" Cover

Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size/tracking smaller proportionately depending on length of title). Naming: See “Naming Conventions. ”

Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: See “Naming Conventions. ”

.5"

3.25"

.5"

3.25"

.5" .5"

Logo: Four-color process or black, depending on colors available. The logo sits .25" from bottom of page and is .75" wide.

Bar and 4-pt rules black, or superblack if printing four-color process. Bars should wrap from front cover.

No text on back cover. Logo: size is .75" wide and prints black. Centered in 8" space.
First Tagline: Sabon Bold, 7.5/11 Second Tagline: Univers Condensed
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26 Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646 Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Bold, 8/11, Track 40
Countries: Sabon, 7.5/10, justified. Bullets:

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Four-column text box AddressHead: Sabon Bold, 7.5/8 AddressBody: Sabon, 7.5/8 .375" from bottom edge of page

Sabon, 5-pt baseline shifted, .42 pt.
Copyright: Sabon, 5.5/6.5, justified, space

Back Cover before .111”. This copy, trademark list, Lit #, printer code, and date will be unique for each document. Vendors have boilerplate containing all trademarks; editors will indicate which ones to include per document.

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Access: Audience: Content: Colors: Stock:

Public High-Level Decision Makers Nontechnical Four-color process plus overall matte varnish Gilbert Esse, White, 80# Cover Smooth (recycled) (see Basic Specs for alternative) Quark or Adobe Illustrator

Basics

T h e C i s c o Basic Grid (All Levels)

.75"

7"

.75" .75"

7"

.75"

.75"

3.25"

.5"

3.25"

.75" .75"

3.25"

.5"

3.25"

.25".5" .375" .75" 1.5" Minimum subtitle hang line Minimum text hang line

5.5"

11" 1" .375" Typical Left-Hand Page Typical Right-Hand Page

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Basics

N a m i n g C o n v e n t i o n s Sales Collateral Level 1

Sidebar BROCHURES Business Solution

Head

Subhead

Programs

Cisco Programs

Cisco Systems + Program Name (for example, Cisco Systems SMARTinstall Program) or Program Name (for long line-length considerations) [Sabon Roman SC]

Optional: Further clarification of content of program(s) (for example, Comprehensive installation for internetworking products) [Sabon Roman SC]

Services

Cisco Support Solutions

Cisco Systems + Service Topic (for example, Cisco Systems Enterprise Support Solutions) or Service Topic (for long linelength considerations) [Sabon Roman SC]

Optional: Further clarification of content of service(s) (such as Cisco Certified Service—The Network Works. No Excuses.) [Sabon Roman SC]

Product Line Overview (PLB)

Product Line Overview

Product Line Name (for example, The BPX Service Node) [Sabon Roman SC]

Further clarification of what the product line offers (such as Building the World’s Most Efficient and Scalable ATM Networks) [Sabon Roman SC]

Market Solutions Brochure with Pocket

Cisco Solutions

Preferred: Cisco Systems + Market + Solutions (for example, Cisco Systems Enterprise Solutions). Second Choice: Cisco Systems + Solutions for the Market (such as Cisco Systems Solutions for the Enterprise) [Sabon Roman SC]

Further clarification of solutions-focused strategy (for example, The Network of the Future—Today) [Sabon Roman SC]

FOLDER Corporate Folder

No sidebar text

Cisco Systems [Sabon Roman SC]

No subhead or slogan (to extend longevity of folder)

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Cisco Solutions

Type of Solution (Product Type, Service, and/or End-User Requirement + Solutions) for example, Dialup Access Solutions for the Enterprise, Support Solutions for Small and Medium Businesses, Internet Solutions for Service Providers [Sabon Roman SC]

Optional: Further clarification of the Solution [Sabon Roman SC]

N a m i n g C o n v e n t i o n s Sales Collateral Level 2

Sidebar DATA SHEETS Product (electronic only with exception of fulfillment)

SubTitle

Emphasis

FACT SHEETS Business Solution

Cisco Solutions

Solution name (+ market) (for example, Easy Connection Solutions for Service Providers) [Univers Condensed Bold]

Clarification of what the solution is (such as… for Simplified Access Services) [Sabon Italic]

Program

Cisco Programs

Program name (for example, Cisco International Expert Program) [Univers Condensed Bold]

Clarification of what the service is (such as Designed for Small and Medium Businesses) [Sabon Italic]

Service

Cisco Support Solutions

Service name (for example, Cisco SMARTnet™ Services) [Univers Condensed Bold]

Clarification of what the program is (such as Servicing Small and Medium Businesses) [Sabon Italic]

PROFILES Customer

Customer Profile (keep generic: do not include marketing unit, business unit, or customer name in sidebar)

Customer name (for example, BT Laboratories) [Univers Condensed Bold]

Clarification on what the profile is about from Cisco’s perspective (such as“Using Cisco’s ATM-equipped Routers to Increase Productivity”) [Sabon Italic]

Industry

Industry Profile (keep generic: do not include marketing unit, business unit, or industry name in sidebar)

Industry + Topic (for example, Educational Perspectives) [Univers Condensed Bold]

Clarification on what the profile is about from Cisco’s perspective (such as “Going to School on the Internet”) [Sabon Italic]

REPORTS Business Case (Short Version)

Business Case

Name of business or main point of case (for example, Wide-Area Network Strategy) [Univers Condensed Bold]

Further clarification of what the case is about (such as “Bringing ATM to Businesses Worldwide”) [Sabon Italic]

Business Case (Extended Version)

Business Case

Name of business or main point of case (for example, The Business Case for ATM in the WAN) [Univers Condensed Bold]

Further clarification of what the case is about (such as “Bringing ATM to Businesses Worldwide”) [Sabon Italic]

Statement of Direction

Statement of Direction

Main point of paper (for example, A New Direction for Banking Institutions) [Univers Condensed Bold]

Further clarification of what the paper is about (such as “Network Security”) [Sabon Italic]

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Technical Information

Product Name [Univers Condensed Bold]

Clarification of what the product is/does (such as… Broadband Switch Module) [Sabon Italic]

T h e C i s c o Corporate Folder

Colors: Size: Stock: Application:

5"

4.25"

4.25"

12"
Graphic Pattern: See Basic Specs

Bar: See Basic Specs Naming: No Text Vignette: See Basic Specs

C i s c o Sys t e m s 1.5"
C i s c o Sys t e m s

Graphic Element: See Basic Specs

Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length) Naming: Cisco Systems Logo: See Basic Specs

Title: None (to extend longevity of folder)

Cover 9" .25" spine: adjusts with capacities of pockets

See Basic Specs 12"

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Back Cover

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Level 1
Four-color process plus overall matte varnish 9" x 12" folded Gilbert Esse, White, 110# Cover Smooth (recycled) Adobe Illustrator or Quark

T h e C i s c o Corporate Folder (inside)

Graphic pattern prints 3% black

Business card die-cuts Center on pocket

Computer diecut created in Adobe Illustrator using various tints of PMS 3035.

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Level 1

T h e C i s c o Solutions Brochure with Pocket (cover)

Bar: See Basic Specs Naming: Cisco Solutions

Die Cut: Custom for content and layout

Cisco Systems Sy
Building an Enterprise Network with a Strategic Supplier

Blind Emboss: Cisco Systems (Sabon SC)

Enterprise

Solutions

This cover uses basic Cisco fonts and was customized for the content and message. Each Solutions cover is unique to its solution.

Logo: See Basic Specs

Front Cover

Back Cover: See Basic Specs

No copy on back cover

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Address Block: See Basic Specs

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS

Back Cover

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Four-color process plus overall matte varnish 8.75" x 11.5" Cover: Gilbert Esse, White, 80# Cover Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Adobe Illustrator or Quark
Colors: Size: Stock:

Level 1
Cisco Solutions

T h e C i s c o Solutions Brochure with Pocket (inside cover)

.75"

.75" .75"

.75"

.75"

At Cisco, we know that companies face a bewildering array of choices in network products and technologies and that the picture grows continually more complicated. We believe that in such a dynamic marketplace, companies must form close strategic partnerships with their suppliers and customers to truly understand where the information age is going and how to get there. No com-

Cisco Systems

pany is better positioned to meet these challenges than Cisco Systems. By weaving our broad range of products and services into a seamless networking solution, Cisco has emerged as the leader in enterprise network solutions for the Internet and private intranets. A Cisco customer enjoys the competitive advantages of operating as a globally networked business. Our market leadership and global presence ensure that the technology you need, both today and in the future, will be available and supported. Cisco not only protects but optimizes your network investment.

Enterprise

Flysheet

Solutions

John Chambers President and CEO Cisco Systems, Inc.

Solution Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097, " tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space

This example uses a short gatefold cover to add interest to the inside front cover. The right-hand page uses a vellum flysheet with the President’s letter overlaying a full bleed 4/C process illustration. This is only one solution. Each brochure is designed individually based upon content and message, using Cisco fonts, colors, and paper stocks.

before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,

space before .097"
Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

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Level 1

T h e C i s c o Solutions Brochure with Pocket (inside spread)

.75"

.75" .75"

3.375"

.5"

3.375"

.75"

The Advantages of a Seamless Network

Control line once estabAs your network is now a strategic business resource, reliability is paramount. The cost of applica-

lished should be consistent throughout brochure.
BodyIntro1: Sabon Roman

tion failure is high so you must h a v e a n infrastructure on which you can rely. Cisco provides highly reliable, seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c ations and keep business running under normal and abnormal conditions.

Host Campus

WAN Internet Remote

SC, 10.5/30, Track 10. Can adjust leading and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Color is optional. Cisco marketing icons

Section: See Solutions

A standardized network-wide solution:
Branch

Brochure Specs

Enhances reliability and security Lowers cost of ownership Provides centralized management Improves business efficiency Reduces complexity
Lower Operational and Management Costs

Operating a seamless network lowers integration and administrative costs, enabling you to focus investment on deployment, responsiveness, and business value development. A seamless network also lets you manage your complete network infrastructure with a common management system.
Optimized Network Planning and Design

Network-Wide Security to Protect Your Information Assets

BodyFirst: See Solutions

Today’s network requires seamless security to effectively protect your company’s information assets without cumbersome user or administrative processes. Cisco’s Enterprise Security Solutions provide integrated, scalable, network-wide security without compromising the openness and simplicity required by distributed enterprises. These security solutions are integrated into the network fabric and provide close linkage between users, security policy, and network services.

Section: See Solutions

Brochure Specs

Brochure Specs
BodyFirst: See Solutions Brochure Specs

Building your network with products from different vendors increases the chances of incompatibilities and operational problems and prevents optimization of a unified design. Working with Cisco means that you spend less time and money

Body: See Solutions

on network configuration and more on design optimization and resource planning for responsiveness and migration.

Brochure Specs

Seamless

This is an example of an inside spread. It is based on the Cisco basic grid found in Basic Specs and uses Solutions brochure and basic fonts. There is no single formula/guideline for this brochure. The design of the interior of each Solutions Brochure will be unique to the Solution, using Cisco fonts, colors, and paper stocks. Size of brochure is slightly larger to accommodate 8.5" x 11" and A4 pocket inserts on inside back cover.

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Level 1

T h e C i s c o Product Line Overview (PLB) (covers)

Bar: See Basic Specs Naming: Product Line Overview

Product Line Overview

Graphic Element: See Basic Specs

Vignette: See Basic Specs

Th e BPX S e r v i c e N o d e Graphic Pattern: See Basic Specs
Building the World’s Most Efficient and Scalable ATM Networks

FrontCoverTitle: Sabon Roman SC, 24/28,

Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069"
Naming: Product Line name (The BPX

Service Node)
Title: Sabon Roman SC, 12/30, Track 10, initial caps Logo: See Basic Specs

Cover

Naming: Further clarification of what the product

does or a Cisco end-to-end promo tag (Building the World’s Most Efficient and Scalable ATM Networks)

PLB Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before

See Basic Specs

No copy on back cover
Bullet: Sabon, 9/14, left indent 0.097," first line indent

-0.097, tabs 0.244" "
Bullet2 (Option): Sabon, 9/12 with .042" space

before, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Sabon Roman SC, 10/14, Track 10, space

before .097"
Sectionsub: Sabon Roman SC, 9/11.5, Track 10, space

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Address Block: See Basic Specs

before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

space before .097" Back Cover

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Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors: Size: Stock:

Level 1

T h e C i s c o Product Line Brochure (intro)

EmphasisMedium: Sabon

Italic, 12 pt, Track 10
SubTitle: Univers Bold

Condensed, 12 pt, Track 10 .75" .75"
The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e

7"

.75" .75"

3.25"

.5"

3.25"

.25" .5"

Color: Can be solid PMS

or four-color depending on printing. If printing solid PMS, a double hit is recommended.
Graphic Element:

With the BPX’s 20 Gbps capacity of high-throughput, lowlatency switching and support for multiple classes of service, service providers are able to deliver innovative revenue-generating data, voice, and video services. Large enterprises can combine Local Area Network (LAN), Systems Network Architecture (SNA), voice, and other types of traffic over a single Wide-Area Network (WAN) backbone. The BPX Service Node enables organizations to migrate to a new generation of ATM networks while complementing existing investments in routers and Frame-Relay switches.

Side Bar: Delete black color bar and extend first color bar to top. The 4-pt superblack rules and center color bar are consistent from front. This bar configuration placement is consistent on all right-hand pages throughout brochure.

85% of background PMS (should be subtle). Continue pattern in/out flow across and bleed off page.
BodyIntro1: Sabon

The StrataCom ® BPX ™ Service Node is a standards-based, multiservice ATM switch designed to deliver the highest levels of network scalability, flexibility, a n d e f f i c i e n c y . T h e B P X i n c o r p o rates Stratm ™ Technology that is

Guaranteeing A Smooth Growth Path
BPX Service Nodes deliver unmatched performance and scalability, allowing network managers to support from hundreds to hundreds of thousands of users, while significantly lowering costs per subscriber. With a capacity of 20 Gbps, BPX-based networks deliver the highest levels of scalability to support network growth. Per-Connection Control The BPX, combined with Stratm Technology, features pervirtual-connection control of queuing, rate scheduling, statistics collection, and fair allocation of bandwidth on an individual connection basis. Stratm allows the BPX to deliver high application performance and guaranteed network responsiveness for all users. Large Buffers Stratm provides 200,000 storage cells per card, upgradable to nearly a million cells—the largest buffering capability available today. Large buffers are required to guarantee Quality of Service (QoS) for bursty data traffic and demanding multimedia applications. The BPX’s large buffers guarantee high levels of performance for all applications.

Section: See PLB Specs BodyFirst: See PLB Specs SectionSub: See PLB

implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities throughout the switch modules, resulting in unmatched port density, support for hundreds of thousands of connections, and new functionality.

Specs
Spot Illustration:

Roman SC, 10.5/30, Track 10. Designers can adjust leading and paragraph shape as needed. This is usually justified, but can be a tight flush left.

Optional, custom for each job. Feather edges. See Basic Specs.

Inside Front Cover

Page 1

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Level 1

T h e C i s c o Product Line Brochure (typical spread)

Top control line can vary .25" as necessary but must remain consistent throughout brochure. 1.75–2"

EmphasisMedium:

Sabon Italic, 12 pt, Track 10 .75" 3.25" .5" 3.25" .75" .75" 7" .25" .5"

BPX Service Node S p e c i f i c a t i o n s

Type Graphic: Sabon Roman

SC, 96/100, prints 3% black, bleeds off page. Used as graphic element to balance out page. These can also be vertical.
(Delete for web/fax)

Multiservice
AXIS Interface Shelf The AXIS interface shelf enables a wide range of user modules adapt incoming data to 53 byte ATM cells transport over the ATM network. Multiservice Functionality Leverages Network Investment The AXIS interface shelf supports a range of services from a single platform, enabling organizations to reduce equipment costs, fully utilize their investments in existing premises equipment, and rapidly deploy new services as required. Services below 34 Mbps are provisioned on the AXIS shelf, and interfaces supported include:
• Frame-Relay • High-speed Frame-Relay • ATM Frame UNI • SMDS

SubTitle: Univers Bold

Intelligent Network Server Node Control Processor

Condensed, 12 pt, Track 10
Mechanical Configuration • 15 module slots: Two slots reserved for redundant control and switch modules One slot reserved for ASM module 12 slots for general-purpose function modules • 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm) • 19 in (48.3 cm) rack mountable • 1400W dissipation (max) • -48V DC or 208/240V AC input • Switch capacity of 20 Gbps • Twelve 800 Mbps switch ports that can support up to OC-12 cell rate • Arbiter establishes up to 20 million cell connections per second • T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773 • OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National Standards Institute (ANSI) T1.105 • E3 (34.368 Mbps) per ITU-T Rec. G.804 • STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708 • OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105; and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958 • Up to 16 programmable queues for class-based or VP/VC-based queuing • Queues programmable by maximum queue depth, minimum service bandwidth, maximum service bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds • ForeSight closed-loop, rate-based congestion management • Fully-compliant ABR VS/VD implementation compliant with ATM Forum’s Traffic Management Specification V.4.0 • Explicit Rate (ER) marking • EFCI marking • Compliant with ATM Forum’s Specifications and SONET/SDH Standards: T3/DS 3 UNI 44.736 Mbps OC-3 UNI (155.520 Mbps) SONET OC-12 UNI (622 Mbps) SONET E3 UNI (34.368 Mbps) STM-1 UNI (155.520 Mbps) SDH STM-4 UNI (622 Mbps) SDH All components are optionally redundant to 100 percent system redundancy, including the control processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power supplies, power modules, and cooling fans. • Interfacing-to-network management is provided by SNMP connection via: One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus software Two asynchronous control/printer ports • Major node alarm, minor node alarm, alarm cut-off, and history indicators • Visual and audible (major and minor) relay closures provided for connection to central office (CO) alarm system, including power supply status indicators and LAN activity indicator • Each interface module has a minimum of three visual indicators: Active (green) Standby (yellow) Fail (red) • Stratum 3 clock per ATT Pub. 62411 • Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source

services to be supported by the BPX Service Node. AXIS

The Intelligent Network Server (INS) Node Control

Processor provides intelligent call routing of ATM and Frame-Relay SVCs, switched voice services, and dial-up

Section: See PLB Specs

using industry-standard ATM Adaption Layers (AALs) for

Dimensions (H x W x D)

access capabilities. The INS works with the high-performance distributed SVC call processor that resides on each BXM card, providing completion of up to 4000 calls per second per node. With flexible, any-to-any instantaneous connectivity, the BPX enables enterprises and service providers to deploy applications, including LAN internetworking, client/server and client/client computing, shared workspaces, remote access, and multimedia communications.
Network Interfaces Crosspoint Switch Fabric Power Requirements

Bullets: See PLB Specs SectionSub: See PLB Specs BodyFirst: See PLB Specs

• T1/E1 ATM UNI • n x T1/E1 inverse multiplexing for ATM (IMATM) UNI • Circuit emulation • ISDN switched access

Common Network Interface Features

1

Bar to match cover
Page Numbers: Univers

Scalability Delivers Support for Large Numbers of Users Each AXIS shelf aggregates traffic from as many as 80 T1 or E1 ports onto a single port of the multiport broadband interface card. This high-port density maximizes use of the BPX high-capacity switch fabric. A compact footprint minimizes the space required within central offices. Each nine-inch rack-mounted shelf supports more than 2000 64 kbps users.
ISDN Line Router Virtual Enterprise Frame Relay Network Headquarters Remote Office Branch Office and Telecommuter Connectivity ISDN Line

The Intelligent Network Server Control Processor dial-up services provide ISDN dial backup for Frame-Relay access lines and ISDN connectivity for remote offices.

Broadband Service Interfaces

Black, 9 pt, center in box, only on left-hand pages

Optional Redundancy

Network Management

Alarms, Indicators, and Controls

Table Format E: CellHeading: Univers

Node Synchronization

Regular Condensed, 8/11.5.
CellBody: Sabon, 7/11.5.

Bottom control line can vary .25" as necessary but must remain consistent throughout brochure.

PC User

.75–1" Page 2 Page 3

FigureTitle: See ”Important Miscellany for Designers“

Six pts from baselines to rule and cap height to rule. Rules are 1 pt. Main heads can reverse to white out of color or black bars. Main heads can be vertical as shown or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.

Marketing Icons: See ”Important Miscellany for Designers”

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Level 1

T h e C i s c o Program Brochure (cover)

Side Bar: See Basic Specs Naming: Cisco Programs

Graphic Element: See Basic Specs

Vignette: See Basic Specs

Graphic Pattern: See Basic Specs
C i s c o Sy s t e m s S M A R Ti n s t a l l P r o g r a m
Comprehensive Installation for Internetworking Products

FrontCoverTitle: Sabon Roman SC, 24/28, Track 30

(can adjust size smaller proportionately depending on length of title). Space after .069."
Naming: Cisco Systems + Program Name (Cisco

Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Optional: further clarification of content

of programs (Comprehensive Installation for Internetworking Products)

Systems SMARTinstall Program) or Program Name (for long line-length considerations)
Logo: See Basic Specs

Front Cover
Back Cover: See Basic Specs

Programs Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before Bullet: Sabon, 9/14, left indent 0.097," first line indent

No copy on Back Cover

0.097, tabs 0.244" "
Bullet2 (Option): Sabon, 9/12, with .042" space

before, left indent 0.097," first line indent -0.097, " tabs 0.244” "
Section: Univers Bold, 9/14, Track 10, space before .097" can be color , Sectionsub: Univers Bold, 8/11.5, Track 10, space
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26 Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646 Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

before .097"
Sectionsubsub: Univers Condensed Oblique,

8/11.5, space before .097"
Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

Back Cover

See Program Brochure and Service Brochure (inside front cover), (inside spread A), (inside spread B) for inside spread specs.

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Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors: Size: Stock:

Level 1
Cisco Programs

T h e C i s c o Service Brochure (cover)

Bar: See Basic Specs Naming: Cisco Support Solutions

Cisco Support Solutions

Graphic Element: See Basic Specs

Vignette: See Basic Specs

Graphic Pattern: See Basic Specs
C i s c o Sy s t e m s Enterprise Support Solutions
Cisco Certified Service—The Network Works. No Excuses.

Title: Sabon Roman SC, 12/30, Track 10,

initial caps
Naming: Optional: further clarification of content of programs (Cisco Certified Service—The Network Works. No Excuses.)

.75" from base of vignettte to x-height of SC Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069."
Naming: Cisco Systems + Service Topic (Cisco Systems Enterprise Support Solutions) or service topic (for long line-length considerations) Logo: See Basic Specs

Front Cover

Back Cover: See Basic Specs

Service Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097, " tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26 Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646 Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

No copy on Back Cover

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

Back Cover

See Program Brochure and Service Brochure
(inside front cover), (inside spread A), (inside spread B) for inside spread specs.

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Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors: Size: Stock:

Level 1

T h e C i s c o Program Brochure and Service Brochure (inside front cover)

Two ways of handling first spreads: Never use a solid full page (shown below) with a full-page, four-color vignette (page 3A). Keep in mind, plenty of white space is a good thing.

BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leading

and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Try to keep first column open (white space). Color is optional.

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At Cisco Systems, we know how challenging it can be to balance g row t h a n d profitability with rapidly changing demands for data, voice, wireless, multimedia, and Internet services. And w i t h to day ’ s w i d e - o p e n m a r k e t s a n d f i e rc e c o m p e t i t i o n , i t s t a n d s t o r e a s o n t h a t s e rv i c e p rov i d e rs w h o c a n sat i s f y t h e m o s t c u s to m e rs w i l l enjoy both growth and

for each job.
Feathering: See ”Important Miscellany for Designers;” Creating Graphics.

This distance will vary depending on content.
Section: See Programs

p ro f i t a b i l i t y. S o h ow d o yo u b e s t d e l i v e r t h e s e rv i c e s yo u r c u s to m e rs d e m a n d ?

Scalability—Your Path to The Future Cisco switches provide a robust platform for every type of service provider—from those entering markets for the first time to those already serving hundreds of thousands of customers. With Cisco, you can accommodate a rapidly growing subscriber base and provide new, high-speed services without having to continually upgrade switches.
Numbers of Users

Brochure or Service Brochure Specs
First, choose an experienced partner who can help you maintain your competitive edge. Cisco Systems offers unmatched breadth and depth in solutions for delivering today’s high-speed network services. Next, ensure that your technology platform provides the capabilities to meet today’s demands in any market. The StrataCom® BPX™ Service Node and the IGX™ are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform. To meet the demands of today’s fast-changing markets, choose the vendor who delivers. Cisco Systems delivers the combination of experience and technology that you need to

Each Cisco service node supports numbers of users ranging from hundreds to tens of thousands, allowing you to add capacity as you need it.
Throughput Capacity

BodyFirst: See Programs

Cisco networks offer throughput capacity up to 20 Gbps. They’re built to handle large files, manage high traffic volumes, and deliver high service availability and quality— no matter how many subscribers you add.
Interface Speeds

Brochure or Service Brochure Specs
Body: See Programs

A wide range of interface speeds (up to OC-12) enables you to provide customers with services ranging from transparent Local-Area Network (LAN) and virtual private network services to video and LAN-to-ATM access capabilities.

capture market share and ensure long-term growth.

Brochure or Service Brochure Specs

Sample A

Page 3A

Note: Intro pages must be designed; there is no single formula. The content will drive the design. Work within the grid. Intro paragraphs can cross over two columns.

EmphasisMedium: Sabon Italic 12 pt, Track 10

Service Provider Support Offerings Summary

SubTitle: Univers Condensed Bold, 12 pt, Track 10. Falls .75" from top of page.

Graphic Element: 85% of background PMS. Continue pattern in/out flow across and bleeding off page.

Maintenance Options Usage Type Product Type Network Traffic Protocol Internet Protocol Multiprotocol Installation Service Options Project Services Consulting

Provisioning Provisioning

LAN WAN Switch

SMARTinstall

SP Base, ISP Expert, CPE Plan, Hardware Support SMARTnet, Comprehensive, NSA

Installation and Commissioning

Network Consulting, Network Audit

Ensuring Your Success

Table Format E: See Programs Brochure or Service Brochure specs

Cisco is committed to your success. No other vendor has the
Cisco’s Added Value Global networking customers are increasingly finding that network management and maintenance are complex, highly resource-intensive tasks. In addition, these are services expensive to provide and difficult to deliver in a quality manner. In order to win acceptance as providers of high-value network services, Service Providers must be able to react

internetworking experience and technical expertise in supporting end-to-end solutions. Our support services are specially tailored to support your Internet backbone, as well as your customer premise solutions. Cisco provides access to an unequaled range of products and services, and we will continue to build upon our experience serving Service Providers worldwide. When you select Cisco as your networking vendor, you have the benefit of market leadership, technical and financial resources, and the strength of powerful strategic partnerships. If you’re looking for the most comprehensive approach to the implementation and support of your service network, call your Cisco representative today. You’ll see how easy it is to capitalize on your investment in Cisco solutions now, and for the future.

BodyIntro2: 9/14 Univers

to changing market demands quickly. Service Providers who can step in and provide end-to-end public services that deliver security, performance, and ease of use that equals—or exceeds—the features of private networks will successfully capitalize on new opportunities. Cisco provides solutions that enable Service Providers to serve: • Any customer: With Cisco solutions, you can provide services to any market segment within your service area • Any location: Cisco’s global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between • Any time: Cisco’s Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week

Condensed. Can adjust leading and paragraph shape, justified or tight flush left. Intro paragraphs are almost always on inside front covers. Position and shape of Body Intro will depend on design and content.

IFC B

Sample B

Page 3B

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T h e C i s c o Programs Brochure and Services Brochure (inside spread A)

Control line can vary according to content. Keep consistent throughout once established. Do not go any closer to the top edge than 1.5". .75" 3.25"

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four-color process. .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"

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At Cisco System s, we know how challenging it can be to balance g r o w t h a n d profitability with rapidly changing demands for data, voice, wireless, multimedia, and Internet services. And with today’s wide-open markets and fierce competition, it stands to reason t h a t s e r v i c e p r o v i d e r s w h o c a n s a t i s f y t h e m o s t c u s t o m e r s w i l l enjoy both growth and profitability. So how do you best deliver the services your customers demand?
Services Creation—Your Door to Opportunity With the ability to quickly deploy and differentiate new services, you can adapt to rapidly changing customer needs. Cisco’s software-defined functionality eliminates dependence Scalability—Your Path to The Future Cisco switches provide a robust platform for every type of service provider—from those entering markets for the first time to those already serving hundreds of thousands of customers. With Cisco, you can accommodate a rapidly growing subscriber base and provide new, high-speed services without having to continually upgrade switches.
Numbers of Users ATM —Cisco switches offer a wide range of interfaces for Support All Classes of Service High Port Density Lowers Cost Per Subscriber

data traffic, allowing you to offer data services, including Systems Network Architecture (SNA), X.25, Frame Relay, LAN, and broadband video. Traffic is switched over the ATM backbone at speeds up to 622 Mbps.
Voice —Cisco switches include the advanced traffic man-

Our advanced traffic management capabilities also allow you to simultaneously offer multiple services over your ATM network and ensure high performance for each. Cisco supports all standards-based classes of service: Constant Bit Rate (CBR), Available Bit Rate (ABR), Variable Bit Rate- Real Time, (VBR-RT), Variable Bit Rate-Non Real Time (VBR-NRT), and Unspecified Bit Rate (UBR), so you can implement and manage a wide range of functionality from a single, logical network node. Support for multiple classes of service lets you reduce network maintenance, management, and operating costs. These features also ensure fair bandwidth allocation for all users, so you can guarantee service contract performance levels.
Increase Bandwidth Efficiency

Cisco switches provide the industry’s highest port densities, allowing you to support multiple services and thousands of subscribers per port. In fact, Cisco switches deliver the industry’s lowest cost per subscriber.
Global Support Ensures Service Availability

agement and Class of Service (CoS) features required for delivering real-time, high-quality voice applications.
Wireless —Cisco supports analog and digital cellular,

Cisco stands behind our partnership with a comprehensive selection of services designed to help you every step of the way. Our JumpStart™ program provides information and customized services to help you evaluate market opportunity, develop strategies, obtain training, and create marketing messages and materials. Our ongoing technical support capabilities provide service and support no matter where your services are delivered. As a Cisco customer, you have access to around-the-clock technical phone and remote support when you need it. We can also service your network remotely to minimize downtime and improve service cost effectiveness. The end result? Continuously available services and satisfied customers.
A Strategic Partner Speeds Time To Market

Personal Communications Services (PCS), wireless data, and Enhanced Specialized Mobile Radio (ESMR) services from a single platform. You can build an ATM WAN over the most economic infrastructure—coax cable, fiber, satellite, or microwave—and tailor service offerings to meet specific market requirements.
Video —The Cisco platform provides the required Quality of

Cisco switches incorporate the industry’s first commercially available Virtual Source/Virtual Destination (VS/VD) implementation of the ATM Forum’s full Traffic Management Specification Version 4.0. This enables you to maximize bandwidth efficiency, support bandwidth-intensive applications, and deliver a wide range of WAN and LAN-to-WAN services. Service Management Automation— Your Route to Profitability Eroding margins and competitive pressures demand tightly controlled operating costs. Cisco provides automated tools that enable service providers to easily integrate new services with operational processes. Our standards-based approach allows you to significantly increase network performance and capabilities without increasing management burden. Simplified service management, automated provisioning, reduced operational support requirements—all contribute directly to greater profitability. A Comprehensive Solution—Your Best Value When you choose a Cisco solution for your ATM network, you receive a solution that adds up to more than the sum of its parts.
Integration Leverages Your Investment

Service (QoS) for video over ATM applications, including video on demand, videoconferencing, and video telephony.
Switched internetworking —Cisco’s ATM switching platform

on multiple platforms for multiple services, giving you greater control over services and deployment. Cisco switches support virtually all communication interfaces—allowing you to capitalize on market opportunities and differentiate your services from those of the competition. The ability to offer multiple services from a single logical switch speeds time to market, reduces operations costs, and maximizes your network investment.
Internet—Cisco switches complement router-based networks

allows you to offer transparent or high-speed LAN-to-LAN solutions for Ethernet, Token Ring, and Fiber Distributed Data Interface (FDDI) traffic across a metropolitan or global ATM backbone. End-to-End Solutions—Your Competitive Advantage Cisco’s advanced traffic management features optimize the performance of multiple services over a single network backbone. The resulting high QoS sets your services above those of your competitors, increasing customer satisfaction and giving you a decided advantage.
Deliver Responsive Services

As the world’s leader in LAN switching, LAN access, routers, high-end routers, Frame-Relay switching, ATM switching, innovation and development of ATM networking standards, and WAN infrastructure deployment, Cisco Systems can help you quickly take advantage of the benefits of ATM. Your Next Step—Contact Cisco Cisco Systems offers unmatched breadth and depth in corporate resources, shared intellectual capital, and the leading data and telecommunications products. Service providers who partner with Cisco can tailor the specific solutions they need for successfully maximizing service revenue, winning market share, and building long-term customer relationships. For more information about Cisco solutions for service providers, visit our Web site or call your local Cisco Systems sales office today.

Each Cisco service node supports numbers of users ranging First, choose an experienced partner who can help you maintain your competitive edge. Cisco Systems offers unmatched breadth and depth in solutions for delivering today’s high-speed network services. Next, ensure that your technology platform provides the capabilities to meet today’s demands in any market. The StrataCom® BPX™ Service Node and the IGX™ are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform. To meet the demands of today’s fast-changing markets, choose the vendor who delivers. Cisco Systems delivers the combination of experience and technology that you need to capture market share and ensure long-term growth. from hundreds to tens of thousands, allowing you to add capacity as you need it.
Throughput Capacity

by aggregating Internet user traffic for high-speed switching at speeds up to 622 Mbps with up to 20 Gbps throughput. A full range of interfaces support Internet access options from dial-up to broadband. You can scale Internet services from hundreds to thousands of subscribers on a single switch.
Frame Relay —With Cisco switches, you can deploy

Cisco networks offer throughput capacity up to 20 Gbps. They’re built to handle large files, manage high traffic volumes, and deliver high service availability and quality— no matter how many subscribers you add.
Interface Speeds

Cisco’s switches deliver bandwidth on demand, high QoS, and fair sharing of network resources to individual connections. Therefore, customers enjoy high service availability and responsiveness—adding up to increased satisfaction, increased service usage, and reduced subscriber churn.

Asynchronous Transfer Mode (ATM) networks with Frame Relay interfaces. This flexibility enables you to capitalize on the exploding demand for Frame Relay services at little incremental cost. At the same time, native ATM interfaces are already available, allowing you to quickly launch ATM services as your market needs dictate.

A wide range of interface speeds (up to OC-12) enables you to provide customers with services ranging from transparent Local-Area Network (LAN) and virtual private network services to video and LAN-to-ATM access capabilities.

Cisco switches complement existing router networks and other Frame-Relay switches installed in your network. preserve your existing network investment.

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Sectionsub: See Program or Service Brochure Specs

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Level 1

T h e C i s c o Program Brochure and Service Brochure (inside spread B)

Spot Illustrations: Optional, custom for each job, four-color. Can be anywhere on the spread to balance with type visually

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Partnering for your Success

Provisioned Network Support

In the burgeoning home office marketplace, residential customers who once purchased voice services from their telephone companies and entertainment from their local , cable carriers are now demanding Internet access, cable TV multimedia, and easy data access. A single supplier for this full range of services is increasingly preferred. New Service Providers must be able to enter the IT market as cost-effectively as possible and to grow with minimum financial risk. Experienced Service Providers must be able to design their infrastructures to keep ahead of rapidly changing customer requirements, and still remain profitable. Cisco understands these market dynamics, and is focused on addressing our Service Providers’ unique requirements. We’ve created an easy-to-administer service model that enables you to choose the services best suited to your needs...from your Internet backbone to your customer premise location.
A Range of Specialized Solutions Customer-Defined Services

CPE Plan includes: access to Cisco Connection Online (CCO), Cisco’s Web- based electronic support system, Cisco’s worldwide network of IP technical experts, Software updates (major and minor), and Hardware Return to Factory support within 10 business days. ISP Expert Team program for designated account support An account team of senior-level engineers is assigned to provide per sonalized, proactive, and consultative support to SPs. ISP Expert Team services enable a virtual extension to the customer’s in-house team, increasing network stability and performance, expanding the network staff’s capabilities, and providing overall cost savings. SMARTnet (for service provisioned networks/multiprotocol connectivity) Includes access to technical support engineers, evergreen software updates, access to CCO, and advance replacement of hardware within the next business day. Comprehensive Includes all SMARTnet services plus onsite remedial hardware maintenance, with options for four-hour, same-day, or next business-day response. Network Supported Account (NSA) A value-added service option that enhances customers’ SMARTnet or Comprehensive service contracts by providing a designated team of Cisco Certified Internetwork Expert (CCIE) support engineers for each account. The Cisco NSA team, working closely with your internal network design and operations groups, functions as an extension of your own capabilities, providing Cisco technical experts who are familiar and up to date on your network. Project Services for WAN Switches

Cisco’s Service Provider programs can be customized to address the needs of your provisioned network, ensuring: • End-to-end network support • Network investment protection • High network availability • Single point of contact for global support of
WAN/LAN solutions

Cisco’s Service Provider support offerings consist of: • Startup Services Remote and onsite services for the rapid deployment of new service nodes or Points of Presence (POPs). Services include:
SMARTinstall Ensures installation and configuration of

Cisco enjoys a reputation of providing world-class support that is unparalleled in the networking industry. Our customers rated us number one in customer service in the December 1995 issue of Data Communications magazine, and our current customers have awarded us an overall satisfaction rating of 4.2 out of 5 possible points. These cita tions are validations of our service philosophy, as well as Cisco’s Added Value Global networking customers are increasingly finding that network management and maintenance are complex, highly resource-intensive tasks. In addition, these are services expensive to provide and difficult to deliver in a quality manner. In order to win acceptance as providers of high-value network services, Service Providers must be able to react to changing market demands quickly. Service Providers who can step in and provide end-to-end public services that deliver security, performance, and ease of use that equals—or exceeds—the features of private networks will successfully capitalize on new opportunities. Cisco provides solutions that enable Service Providers to serve: • Any customer: With Cisco solutions, you can provide services to any market segment within your service area • Any location: Cisco’s global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between • Any time: Cisco’s Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week Cisco is unmatched in the breadth and depth of its access to resources, shared intellectual capital, and leading data and telecommunications products and expertise. This combination enables Cisco to provide the highest quality available in carrierclass support, solutions, and vision for our Service Provider customers. Cisco’s service and support solutions enhance the value of your investment in network infrastructure, resulting in an overall reduced cost of doing business. Now you can deliver fully on the promise of internetworking technology, with the backing of world-class support and service.
Understanding Your Business

Cisco LAN internetworking products.
Installation and Commissioning This service provides onsite installation and configuration for WAN switch solutions. WAN switch installation/commissioning provides onsite hardware installation, software installation, configuration, system testing, and system cutover. Maintenance Services

leading indicators of our potential for future leadership in the internetworking service and support industry. Cisco has also established relationships with strategic business partners that enable us to deliver even more powerful service solutions and the integrated product features that you need to differentiate yourself and stay competitive. The recent merger of Cisco Systems and StrataCom has enabled Cisco’s Service Provider customers to leverage world-class networking expertise in the WAN Switch market. This new alliance combines Cisco’s history of networking leadership, management strength, and WAN-to-LAN solutions with the leading supplier of infrastructure switching solutions. Service Providers who choose Cisco/StrataCom as a strategic partner will receive best-of-class, end-to-end Internet services for their business and residential customers. Cisco Service Provider support offerings deliver a comprehensive portfolio of proactive services, from start-up services to strategic consulting, that help you maximize the potential of your service capabilities. Your business customers’ needs are constantly evolving. In enterprise computing environments, IT managers are beginning to look to public networks and to Service Providers for the complete range of voice, data, and Internet services their users require.

A suite of flexible, customized service plans that enable endto-end network support. Services include:
ISP Base Plan (for service-provisioned networks/IP connectivity) Provides access to technical specialists, software updates for major and minor releases, a full range of hardware support options, and the optional ISP Expert Team program for designated account support. Provisioned Customer Premise Equipment (CPE) Ensures reliable network connections to your customers, as well as consistent, high quality service levels. In addition to many of the services offered in the Base Plan, the return to factory option makes an ideal supplement to customers’ hardware sparing programs. The

Cisco offers a comprehensive portfolio of consulting, from network optimization to strategic counseling, that help you maximize the potential of your networking operations. Services include:
Network Audit Delivers an accurate, detailed, up-to-the-minute report providing a “snapshot” of key aspects of system configuration, resource allocation and bandwidth usage. Network Consulting Services Provides recommendations on designing a new network, network expansion, needs analysis, installation, and improving network utilization and operations.

IFC
BodyIntro 2: This is a second

Page 1 option for BodyIntro. 9/14 Univers Condensed. Can adjust leading and paragraph shape. Flush left. Intro paragraphs are almost always on inside front covers. Inside front cover: use graphic icons from front cover. Icons print 85% of PMS (keep subtle).
Bullet: see Program or

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Level 1

C i s c o Packaging Standards

Packaging standards have been created for shipping boxes, as well as software, hardware, program, and cd packaging, to reinforce the cisco identity system. As Cisco

become more promotional, with four-color printing and marketing information on the outside of the packages.

Shipping Boxes
Cisco has created shipping box artwork guidelines but is currently updating them. Existing specifications are as follows: • Standard brown corrugated material • Printed one color: black • Flexography printing • Standard graphic elements: – Cisco logo – ISO 9001 symbol – Man/plug graphic – International shipping symbols – Recycling information Please contact Corporate Identity for current specifications.

Program Packaging
Cisco is also developing a new look and feel for the channels and small/medium business areas, which will be reflected in new program packaging. Please contact Corporate Identity for current specifications.

Hardware Packaging
Cisco is changing its existing hardware packaging look and feel into an elevated look, which will be reflected in our new hardware packaging style. Please contact Corporate Identity for current specifications.

CD Packaging
Software sleeves and CD packaging follow the overall collateral design, with white backgrounds and small vignette illustrations on covers, accompanied by text on the sides and back as depicted on the next page. Please adhere to the guidelines for CD packaging as shown in this section.

Software Packaging
Cisco has expanded the existing software packaging look and feel, which will be reflected in a new software packaging style. Please contact Corporate Identity for current specifications.

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designs more products for small office/home office users, our product packaging will

C i s c o Packaging Standards

Software and Program Packaging

Shipping Boxes

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T h e C i s c o CD Package

Colors: Size: Stock:

Section: Univers Condensed Bold, 8.5/12, PMS, Track 10, space before .097"

Bar: Univers Black, 7-pt, Track 15, initial cap, hangs .20" from top. Type reads from bottom to top. Black bar and first color bar fluctuate in length depending on length of title. Black bar prints superblack (40C, 100K). Color of market solution must be used for one of them.

Vignette: Four-color with six-pt superblack (40C, 100K) border. Can be any simple shape. Centered from 2-pt rule to fold line.

BodyFirst: Sabon, 8/12, no indent, no space before

.20" .25" .375".20"

.20" .25"

Graphic Element to be customized for each folder. Must be overlapped by vignette. Prints 3% black .375"

Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.

Customized Network Solutions
This Windows 95-based program speeds the process of creating network design proposals. Simply paste in a network diagram, add customer-specific information and a description of the diagram, select products from a list, and indicate the relevant business solution. The program uses this information to create a customized proposal that’s clear and concise and includes your diagram, an explanation of the business solution you’re suggesting, and detailed information about the products you’re recommending. Cisco Systems, Inc. AMI-L3 215 O’Neill Avenue Belmont, CA 94002-9678

Sabon 8/10

Co n su l t a n t P r o g r a m

System Requirements
PC System • MS-Windows 3.1, MS-Windows for Workgroups 3.1, or MS-Windows 95 • Personal computer (i486 or above) with at least 8 MB of memory • 10 MB of disk space • Drawing package for creating network designs

Getting Started
Getting started is easy. To install the Cisco Consultant Network Design Proposal Tool, go to the Microsoft Windows Program Manager and execute the setup program contained on the CD. Then follow the on-screen prompts to complete installation. When you’re ready to create a proposal, click on the program icon and follow the prompts to enter the required information. After your proposal is complete, you can either print it immediately or save it for future use.

This is always centered top to bottom of page, and is .411” high by .375” wide.

The Cisco Consultant Network Design Proposal Tool
Making it easier to support your clients

Copyright © 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.

Lit # 816201 10/96

Copyright: See Basic Specs Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.

Logo: See Basic Specs Univers Black, 7-pt, Track 15, initial cap, Naming: Cisco Systems Inc. SubHead: Sabon Roman SC, 9/14, space before .056" centered , Head: Sabon Roman SC. 16/17 (can adjust to proportionately smaller size depending on length of title), centered

Bullet: Sabon, 8/12, left indent 0.097” first line indent ," 0.097," tabs 0.244"

Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"

CD Package Specs Body: Sabon, 8/12, .25 indent BodyFirst: Sabon, 8/12, no indent, no space before Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097,” tabs 0.244" " Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097" Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097" Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"

Graphic Pattern: See Basic Specs

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Application:

Level 1
Four-color plus overall matte varnish Use dieline from appropriate vendor; this is just a sample Gilbert Esse, White, 110# Cover, Smooth (recycled) or C1S printed on uncoated side Adobe Illustrator and Quark
Co n su l t a n t P r o g r a m Ci sc o S y st e ms I n c .

T h e C i s c o CD Sleeve

Colors: Size: Stock:

Center for vignette, head, and logo
Bar: Univers Black, 7-pt, Track 15,

C u s t o m e r Advocacy Customer A d v o c a c y

initial cap, right alignment, hangs .20" from top. Type always reads from bottom to top and should define collateral system. Black bar and first color bar fluctuate in length depending on length of title; title to end of bar .20." Black bar prints superblack (40C,100K). Color bars print four-color process or spot PMS depending on printing. Color of market solution must be used for one of them. Delete this section when it gets smaller than centered section. This section is always centered top to bottom of page and is .411" high by .375" wide (centered section).
Graphic Pattern: See Basic Specs

.375"

2.5"

2.5"

.20"

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.20"

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6-pt superblack (40C, 100K) border.

Internetworking Product Center Toolkit CD
Subhead

Head: Sabon Roman SC, 16/17. Can adjust to proportionately smaller size depending on length of title. SubHead/Platform: Sabon Roman SC,

Subhead to be no closer to logo than .25"
PC System s Windows 3.1 or later s 486(33-MHz) processor s 8 MB RAM free s VGA+ compatible display adapter 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive
Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit # 801601

9/14, space before .056." Baseline no ” lower than .25" from top of logo.
Logo: See Basic Specs
s

Bullet: Sabon, 8/10, space before .208"

Copyright: See Basic Specs

Sectionsub: Univers Bold, 8/10, space

before .208"

Address: Sabon 8/9

No less than .375"
Adobe Acrobat 2.1 must be installed from this CD to your hard drive before use. PowerPoint 4.0 Viewer is the minimum requirement for previewing the PowerPoint files; it has been provided for you on the CD. Please read the electronic README files on the CD before starting.

10"

Subtitle: Univers Condensed Bold

12 pt, Track 10

System Requirements

.125"

Section: Univers Bold, 8.5/12, Track 140, space before 15 pt, PMS

Body: Sabon, 8/10

Emphasis: Sabon Italic, 12 pt, Track 10

TO DOWNLOADS
GO!

Application:

Level 1
Four-color plus overall matte varnish 5" x 5" Folded Gilbert Esse, White, 110# Cover Smooth (recycled), or C1S, printed on uncoated side Adobe Illustrator
s s

Macintosh System s 68030 processor or better s System 7.01 or greater s 8 MB RAM free s 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive You must have a CD-ROM Drive to run the IPC CD-ROM. See your CD-ROM drive documentation for information about connecting the drive to your system and configuring your system to work with the drive. This CD is designed to enhance your understanding of Electronic Commerce and the Cisco Internetworking Product Center.

Welcome to the Internetworking Product Center (IPC) CD-ROM

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

T h e C i s c o CD

H ead Te x t He r e
Sub Head Here

Head: Sabon Roman SC, 16/17, hard

return, centered
SubHead: Sabon Roman, 9/14,

space before .056"
Pattern: Prints in PMS; use appropriate graphics
Release Number System Platform

System Platform: If a software product, use this to state system platform. Univers Black, 7-pt

Logo: .75," reverse to disk material
Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit# 000000

Release Number: Univers Black, 7-pt, reverses to disk material

Trademark Text: Univers Condensed Regular, 5.5/6.5, centered. The copy, Lit #, and date will be unique for each document and are to be supplied by the content development manager.

Bar: This is always centered top to bottom of disk and is 1/2" high with 2-pt rules. Color of market solution.

Graphic Element: Reverses to disk material, use appropriate graphic. This, along with pattern, runs from left to right and bleeds off edges representing in/out flow of information.

TO DOWNLOADS
GO!

Level 1

T h e C i s c o Business Solution Fact Sheet (2-page) 1

Colors: Size: Stock: Applications:

10. If title runs to two lines, use Univers for first line and Sabon for second.

Naming: Solution name (+ market) (Easy Connection Solutions) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for Simplified Access Services)
Cisco Solutions

.375"
Solution name (+ market) Clarification of what the Solution is

Bar: Basic (except top bar is black only) Naming: Cisco Solutions

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm Technology, to deliver

the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text • This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™ Service Node • This is Bullet text. Control through dynamic resource sharIt operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Sectionsub Text

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints Black.

Section: See Fact Sheet specs Bullet: See Fact Sheet specs

ing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports • Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.

.5" from baseline of Intro Text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.

Color of market solution See Basic Specs

This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.

BodyFirst: See Fact Sheet specs Body: See Fact Sheet specs

Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

.5".min. See Basic Specs. Front

top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Note: No charts/graphs on front cover

.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Workstation

Marketing Icon Illustrations: See

10Base T ISDN BRI RJ 11 North America NT1 Europe Digital PSTN

”Important Miscellany for Designers“
760 Series ISDN Router

FigureTitle: See ”Important Miscellany

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

for Designers“

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Back

1

If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or “data sheet” in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Cisco’s Content Development Group.

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Level 2
Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
SubTitle: Univers Condensed Bold, 12 pt, Track

T h e C i s c o Business Solution Fact Sheet (4-page) (cover) 1

Colors: Size: Stock: Applications:

SubTitle: Univers Condensed Bold, 12 pt, Track 10.

If title runs two lines, use Univers for first line and Sabon for second.
Naming: Product name (BXM-622) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for

Simplified Access Services)
Cisco Solutions

.375"

Solution name (+ market) Clarification of what the Solution is

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.

Bar: Basic Specs (except top bar is black only) Naming: Cisco Solutions

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

This is Section Text

This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which . This is Section Text
This is Sectionsub Text

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs

• This is Bullet text. Connection densities with up to 96 OC3c/STM-1 ports on a single StrataCom ® BPX ™ Service Node • This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.
Vignette: Duotone. (Can be a quadtone if printing

Color of market solution See Basic Specs

(VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching.

BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports • Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches.

Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASI.

four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space.Vignette can be any simple shape; however, it must center within a clear square box so text wraps a square shape (as shown).
Position of Vignette: Centers on page both top

.5".min. See Basic Specs. Prints black, sits .25" above page edge.

to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
Note: No charts/graphs on front cover

.75"
Workstation

This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut

10Base T

wisi enim ad minim veniam, quis nostrud exerci tation
ISDN BRI RJ 11 North America NT1 Europe

Marketing Icon Illustrations: See ”Important

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem

Miscellany for Designers“

760 Series ISDN Router

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

FigureTitle: See ”Important Miscellany

for Designers“

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

1

If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or “data sheet” in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Cisco’s Content Development Group.

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread), for inside spread specs.

TO DOWNLOADS
GO!

Level 2
Two-color 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

T h e C i s c o Program Fact Sheet (2-page)

Colors: Size: Stock: Applications:

SubTitle: Univers Cond. Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10

.375"
Cisco Programs

Naming: Clarification of what the program is (Servicing Small to Medium Businesses)
Program name Clarification of what the program is

Bar: Basic (except top bar is black only) Naming: Cisco Programs

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text • This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ™ Service Node • This is Bullet text. Control through dynamic resource sharIt operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Sectionsub Text

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs

ing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports • Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.

Color of market solution See Basic Specs

This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.

BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs

Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both top

.5".min. See Basic Specs Front

to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

Note: No charts/graphs on front cover

.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Workstation

Marketing Icon Illustrations: See ”Important

10Base T ISDN BRI RJ 11 North America NT1 Europe Digital PSTN

Miscellany for Designers“
760 Series ISDN Router

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

FigureTitle: See ”Important Miscellany

for Designers“

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Back

TO DOWNLOADS
GO!

Level 2
Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

T h e C i s c o Program Fact Sheet (4-page) (cover)

Colors: Size: Stock: Applications:

SubTitle: Univers Condensed Bold, 12 pt, Track 10.

If title runs two lines, use Univers for first line and Sabon for second.
Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10

Cisco Programs

.375"

Cisco Program Name Clarification of what the Program is

Naming: Clarification of what the program is (Servicing Small to Medium Businesses) BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro. A multiport ATM OC-3c/STM-1 interface that uses application-

Bar: Basic (except top bar is black only) Naming: Cisco Progams

specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.

This is Section Text

This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. This is Section Text
This is Sectionsub Text

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs

• This is Bullet text. Connection densities with upto 96 OC3c/STM-1 ports on a single StrataCom ® BPX ™ Service Node Control through dynamic resource sharing and support for all ATM service classes • This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.
Vignette: Duotone. Can be a quadtone if printing four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

Color of market solution See Basic Specs
BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs

for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches.

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports •Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second

.5".min. See Basic Specs. Prints black, sits .25" above page edge. .75"
Workstation

top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
10Base T

tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
ISDN BRI RJ 11 North America NT1 Europe

wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Note: No charts/graphs on front cover

Marketing Icon Illustrations: See “Important

Miscellany for Designers”
FigureTitle: See “Important Miscellany for Designers”

760 Series ISDN Router

This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.

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T h e C i s c o Service Fact Sheet (2-page)

Colors: Size: Stock: Applications:

SubTitle: Univers Condensed Bold, 12 pt, Track 10.

If title runs two lines, use Univers for first line and Sabon for second.
Naming: Service Name (Cisco SMARTnet Services)

EmphasisMedium: Sabon Italic 12 pt, Track 10

Cisco Support Solutions

.375"

Naming: Clarification of what the program is (Servicing Small to Medium Businesses)
Service name Clarification of what the Service is

BodyIntro1: Sabon Roman SC, 10.5/20, justified,
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm Technology, to deliver

Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions

the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-

Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.

This is Section Text

implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Sectionsub Text

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs

• This is Bullet text. Connection densities with up to 96 OC3c/STM-1 ports on a single StrataCom ® BPX™ Service Node • This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.
Vignette: Duotone. (Can be a quadtone if printing four-color, but must look lke a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

Color of market solution See Basic Specs
BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports •Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second

create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available

.5".min. See Basic Specs. Prints black, sits .25" above page edge. .75"
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

Note: No charts/graphs on front cover

FigureTitle: See Basic Specs
Workstation 10Base T

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
ISDN BRI RJ 11 North America NT1 Europe

Marketing Icon Illustrations: See Basic Specs

iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

760 Series ISDN Router

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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T h e C i s c o Service Fact Sheet (4-page) (cover)

Colors: Size: Stock: Applications:

SubTitle: Univers Condensed Bold, 12 pt, Track 10.

If title runs to two lines, use Univers for first line and Sabon for second.
Naming: Service Name (Cisco SMARTnet

Services)
EmphasisMedium: Sabon Italic 12 pt, Track 10

Cisco Support Solutions

.375”

Service name Clarification of what the Service is

Naming: Clarification of what the program is (Servicing Small to Medium Businesses) BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver the industry’s most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to the industry’s most advanced ATM networking features.

Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions

This is Section Text

This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Sectionsub Text

Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs

• This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom ® BPX ServiceNode

• This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes • This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.
Vignette: Duotone. (Can be a quadtone if printing

Color of market solution See Basic Specs
BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs

(VS/VD) capability in custom ASICs • This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Cisco’s solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX™ ATM switches.

• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports •Complies with ATM Forum UNI Specification Version 3.1 • Trunk- or port-interface mode • Cell transfer rate of 353,208 cells per second

four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown).
Position of Vignette: centers on page both

.5" min. Logo: See Basic Specs. Prints black, sits .25" above page edge.

top to bottom and left to right in the 8"area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.

.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
Workstation

FigureTitle: See “Important Miscellany

Note: No charts/graphs on front cover

for Designers”
Marketing Icon Illustrations: See “Important

ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum

10Base T ISDN BRI RJ 11 North America NT1 Europe

dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Miscellany for Designers”

760 Series ISDN Router

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.

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Level 2
Solution PMS and Black 8.5” x 11” folded, 11” x 17” flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

T h e Ci sco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)

.75”

3.25”

.5”

3.25”

.75”
Duotone: Screen Shot, see Basic Specs

Large type: Sabon Roman

Scalability

SC, 100 pt, Track 12. Reverses to white out of 3% black. Use keywords from copy. (Delete background color for web/fax) Table Format E:

• Compliant with SONET standards Bellcore GR-253-CORE ANSI T1.105

• Up to 16 classes of service with the following configurable parameters: Maximum Service Rate (MSR) Maximum Queue Depth (MQD) Cell loss priority (CLP) high and low thresholds Service Priority Level (SPL) Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service

ATM-Frame Relay (FR) service interworking

• Provides transparent end-to-end connectivity, operating two services on a single switch platform
Switched Virtual Circuits:

• Compliant with SDH standards ITU-T G.957, G.958

ITU-T G.707, G.708, and G.709

• On board processing of Switched Virtual Circuits (SVCs) to 4000 calls per second Signaling protocol per ATM Forum UNI Specification V3.0 and V3.1 • E.164/NSAP addressing per ATM Forum UNI Specification V.3.1 • Support for ATM Forum Private Network-Network Interface (PNNI) Per ATM Forum P-NNI Specification V.1.0
Multicasting

Hangline for text 1.5". Keep consistent within a series.

• 1:1 BXM redundancy using ‘Y’ redundancy • Fiber-optic interface options:

Efficiency

• UPC and CAC per ATM Forum Specification UNI V.3.1
Range (km) 2 20 40

Back Card

Source 1310nm LED

Tx Power Rx Range (dBm) (dBm) Min Max Min Max -22 -15 -8 0 -31 -10

Physical

and ITU-T I.371 • UPC: Ingress rate monitoring and discarding for: Peak Cell Rate (PCR) Cell Transfer Delay Variation (CTDV)
Variable Bit Rate Service

MMF

SC

SMF (IR)

Laser (Class 1)

-15 -5

-34

-10

SC

SMF (LR)

Laser (Class 1)

-34

-10

SC

• 1:N cell replication on egress side • Up to 8000 multicast branch connections per BXM • Multicast support for:
Virtual Trunks

• Usage parameter control (UPC) and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 • UPC: Ingress rate monitoring and cell tagging for: Sustainable Cell Rate (SCR) PCR Maximum Burst Size (MBS) • CLP tagging, enabled, or disabled on a per-Virtual Circuit (VC) basis at the ingress side
ABR Service and Congestion Control

See Fact Sheet Specs

• 155 Mbps electrical physical interface options: Unshielded twisted pair (UTP-155) Shielded twisted pair (STP-155) STM-1 electrical

IP Frame Relay ATM • Two multicast queues supported: critical and noncritical traffic
Fault Management and Reporting

Sidebar to match cover

• Support for up to 32 virtual interfaces per card, each with 16 class-of-service queues • VPI/VCI used to identify virtual connection • Virtual interface parameters: Physical port (trunk or UNI) Peak Service Rate (PSR) Maximum service rate Maximum resource allocation
Cell Buffering

Synchronous Transport Signal level 3c (STS-3c)/ G.703 compliant

Synchronization

• Can be configured for internal timing from the BPX internal Stratum 3 clock conforming to ATT Pub. 62411 • External timing source option also available
ATM Layer

• Compliant with Bellcore GR-253-CORE
Alarms

• VS/VD per ATM Forum Traffic Management Specification V.4.0 • Explict Rate (ER) stamping • EFCI tagging monitoring • StrataCom’s ForeSight®
ABR VS/VD

• Loss Of Signal (LOS) • Loss Of Pointer (LOP) • Loss Of Frame (LOF) • Loss Of Cell delineation (LOC) • Alarm Indication Signal (AIS) • Remote Defect Iindication (RDI) • Alarm integration up/down count
Performance Monitoring

• Configurable for trunk and public or private User-Network Interface (UNI) application • UNI conformant to ATM Forum UNI Specification V.3.1, ITU-T I.361 and I.432 specification • Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI Specification V.3.1 and ITU-T I.371 Path Connections (VPCs) per ATM Forum UNI Specification V.3.1 and ITU-T I.371 16,000 to 64,000 connections per card

• Large ingress and egress cell buffer architecture • 200,000 to 900,000 cells stored per card Accommodate large traffic bursts Avoid network congestion and cell discard Suited to TCP/IP traffic
Advanced Networking Features AutoRoute™

• VSs and VDs Resource Management (RM) cell generation and termination • Virtual Connection Queue (VCQ) assigned to each VC ingress • VCQ configurable parameters: CLP high and low thresholds Maximum queue depth Reserved queue depth Congestion threshold
Unspecified Bit Rate Service

• Performance monitoring provided for line, section, and path • Bit Interleaved Parity (BIP) error detection • Far-End Block Error (FEBE) count • Unavailable Seconds (UAS) • Errored Seconds (ES) • Severely Errored Seconds (SES) • Header Checksum (HCS) monitoring
Statistics

• Supports Virtual Circuit Connections (VCCs) and Virtual

• Automatic end-to-end connection management mechanism • Deterministically allocates bandwidth and reroutes VCs autonomously over optimum network paths • Preserves service integrity during network failures
OptiClass™

• Connections:

• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI) range for VCCs and VPCs: per UNI Specification 3.1

• Up to 16 class-of-service queues, with independent service algorithms dedicated to each interface in the network
FairShare™

• UPC and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 • ER stamping • EFCI cell tagging • UBR with Early Packet Discard (EPD) on per-VC basis

Traffic Management

• Per-VC queuing and scheduling • Per-VC Weighted Fair Queuing (WFQ)

• Dedicated queue- and rate-controlled servers for each VCC/VPC • Dynamic bandwidth management, providing more than 95 percent utilization

• ATM statistics collected on a per-VC basis • Four levels of ATM-layer statistics collection provided

When text overprints, it is necessary to print left column in 3% black. (Delete background color for web/fax.)

side bar 4.25" .722" 1.25"

Inside spread

Type baselines no lower than 3/4" from bottom of page

OR
Use solid PMS background for left column with pull quote when copy length allows Quote: Sabon Roman SC,

Efficiency

36/49, reverses to white, column width 3”" May be . centered, justified or flush left. (Note: does not need to change for PDF as it reads well)

BXM-622 o f f e r s complete network control through dynamic sharing of r e s o u r c e s.

Scalability

• Fiber-optic interface options:
Back Card SMF (IR) SMF (LR) Source 1310nm Laser Laser Tx Power (dBm) Min Max -15 -3 -8 +2 Rx Range (dBm) Min Max -28 -28 -8 -8 Physical Range (km) 20 40

Fact Sheet Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent 0.097" tabs 0.244" , Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," first

FC FC

Synchronization

• Can be configured for internal timing from the BPX internal Stratum 3 clock conforming to ATT Pub. 62411 • External timing source option also available
ATM Layer

• Configurable for trunk and public or private User-Network Interface (UNI) application • UNI conformant to ATM Forum UNI Specification V.3.1,
ITU-T I.361 and I.432 specifications

• Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI V.3.1 and ITU-T I.371 • Supports Virtual Circuit Connections (VCCs) and Virtual Path Connections (VPCs) per ATM Forum UNI
Specification V.3.1 and ITU-T I.371

• Connections: 16,000 to 64,000 connections per card per UNI Specification V.3.1 • Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI) range for VCCs and VPCs: per UNI Specification V.3.1
Traffic Management

line indent -0.097, tabs 0.244" "
Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097, "

• Per-VC queuing and scheduling • Per-VC Weighted Fair Queuing (WFQ) • Up to 16 classes of service with the following configurable parameters: Maximum Service Rate (MSR) Maximum Queue Depth (MQD) Cell Loss Priority (CLP) high and low thresholds Service Priority Level (SPL) Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service

tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097” Solution PMS ," Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097" Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097" Table Format E: (can cross one or two columns) CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of

Large type: Sabon Roman

SC, 100 pt, Track 12. 85% of Solution PMS, should be very subtle. Use keywords from copy. (Deletes for
web/fax)

• UPC and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 • UPC: Ingress rate monitoring and discarding for: Peak Cell Rate (PCR) Cell Transfer Delay Variation (CTDV)

Alternate Left page

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T h e C i s c o Statement of Direction (cover)

SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Main point of paper EmphasisMedium: Sabon Italic, 12 pt, Track 10 Naming: Further clarification of what the paper is about

.375"
Network Security for Banking Institutions

S u c c e s s M e a n s F o c u s i n g o n C u s t o m e r R e l a t i o n s h i ps. C o m p e t i t i o n i n t h e b a n k i ng

Bar: Basic (except top bar is black only) Naming: Statement of Direction

services industry is increasing dramatically because of industry consolidation, deregulation, and the emergence of non-bank competitors such as bro kerage and securities companies. To be successful in this rapidly changing m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t w i t h a n d p r o v i d e s e r v i c e t o t h e i r c u s t o m e r s.

BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.

Effective management of customer relationships and the

Corporate intranets and Internet-based delivery of banking services will inevitably play an increasingly important role in the financial services industry over the next several years. Intranets are already becoming a primary vehicle for internal sharing of information and resources, and the Internet is likely to be the primary delivery channel for PCbased electronic banking services to both retail and commercial customers. In fact, according to the Tower Group, Internet-related IT spending among U.S. commercial banks is expected to increase 77 percent annually from just under $100 million in 1996 to $700 million in 2000. To be effective, however, intranets and Internet-based services need to be easily accessible to branch banks, partners such as correspondent banks, telecommuters, mobile employees, and customers. Consequently, the financial industry will need network security solutions that make the Internet as secure as their private networks. Strong security will guarantee the privacy of customers’ information as it sails through cyberspace, as well as secure servers and network

BodyFirst: See Statement of Direction Specs

ability to rapidly develop new delivery channels such as call centers, kiosks, and electronic banking, are becoming key competitive advantages It is web-based ne tworki ng technology that is providing the foundation for n e w front-end applications and services and that is making existing delivery channels

.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustration’s top flush with top of body.

Color of market solution, See Basic Specs

and applications more efficient and customer focused. In the older, centralized mainframe computing environment, customer information is usually maintained on separate networks, and bankers often have to consult multiple sources for a complete picture of a customer’s business with the bank. For instance, financial institutions often have separate networks for teller activity, administrative functions, back office systems, automated teller machines, and point-of-sale transactions. In contrast, networks based on the Internet Protocol (IP) allow consolidation of these applications onto a single backbone giving bankers access to all facets of a customer’s banking needs, such as direct deposit data, loan applications, and portfolio analysis tools. And data is accessible no matter where the banker is located — at a bank branch, a call center, at home, or on the road.

Body: See Statement of Direction Specs

Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette does not have to be in a square. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.

See Basic Specs. Sits .25" from page edge. Prints black or four-color depending on the job.

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This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. This is Section Text This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Note: No charts/graphs on front cover

Section: See Statement of Direction Specs

This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Address Block: See Basic Specs

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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Level 2

T h e C i s c o Statement of Direction (inside spread)

.75"

3.25"

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3.25"

.75"

Large type: Sabon

Management

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The banking industry will need n e t wo r k

One of the most important aspects of integrity involves network infrastructure security. This includes protection of the network device configurations, and the routing and switching configuration updates that continuously define the topology of the network. Data confidentiality protects information as it traverses the network, which today implies encrypting information as it leaves the network perimeter. The key to true network integrity is that it be implemented across all types of devices with full interworking, so that every device in the network can participate and not be a weak link in the security implementation.
Active Audit

Importance of Integrating Security Systems with Enterprise Networks In addition, if a financial institution is to build delivery channels that use a public IP network such as the Internet, that institution’s security solution must be tightly integrated with the enterprise network infrastructure. For example, in order to ensure data privacy on a connection through the Internet, that connection must employ some form of data encryption. But after an encrypted tunnel has been established through the public IP network, the tunnel should function in the same way as a leased line or Frame Relay private virtual circuit (PVC); that is, the connection should function as an integral part of the corporate enterprise network. Another example of the need to integrate the security system with the enterprise network involves offering electronic commerce services. If an institution wants to offer electronic commerce services, it will need to act as a certifying authority for its customers. (In The Registry market survey described earlier, all of the financial institutions surveyed were currently using one-time passwords created by token cards to identify remote dial-in users. However, the majority were planning to convert to digital certificates within the next six months. Digital certificates are authenticated in a certificate authority.) In order to be a viable certificate authority, an institution will need to have some form of centralized authentication and authorization infrastructure in place. The integration of security systems is therefore an essential step in the future evolution of enterprise networks.

Hangline for text ideally 1.5" Keep consistent within . a series.

Active audit is the systematic and dynamic verification that the security policy as defined is being properly implemented. It provides assurance that the security policy is
Identity (Authentication and Authorization)

Security

consistent and operating correctly. • Active Audit enables customers to detect intrusion and network anomalies, misuse, and attacks. • Active Audit also includes reporting the findings of the audit process. Active audit should be handled by a system that is totally separate from the network security solutions that are installed. There aren’t many tools available today for active audit, which explains why many companies hire outside auditors to check their security implementations. An example of such a case was reported in a recent article that appeared in the February 3, 1997 issue of Fortune magazine. The article provided a blow-by-blow description of an actual network break-in at a Fortune 100 company in December. The top executives of the company were aware of the break-in attempt in advance—in fact, they agreed to the mission because they were interested in finding out how vulnerable their network was. The bottom line—the hackers took over network manager status in only two hours and could go anywhere and change anything they wanted—and the company would have had no knowledge that the attack even happened if they hadn’t known about it ahead of time. For true security policy management on an enterprise-wide basis, active audit capability must be in place and be applicable for all access ports, devices, and media.

36/49, reverses to white, column width 3,” justified " or tight flush left.

security solutions

Identity refers to authenticating individual network users and allowing them access only to the applications and services for which they are authorized. For example, electronic banking customers can be authenticated via token cards or digital certificates and are given access to only their own account information. Or a bank employee is authenticated via a password and is authorized to access a few specific applications, such as risk management tools, between the hours of 6:00 a.m. and 5:00 p.m. Identity involves authenticating every network user and mapping their identity, location, and the time-of-day access to the Security Policy. The key to centralized identity and security policy management is the combination of all key authentication mechanisms (for example SecureID, DES Gold Cards, or MS Login) and their interworking with one common identity repository. To truly be centralized and configured only once, the identity mechanism must also be location independent; for example, it must be equally applicable to dial-users and campus users.
Integrity

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that make the Internet

Black, 9 pt, center in box, only on left-hand pages.
Duotone: See “Important

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as s e c u r e as n e t w o r k.

Integrity includes the security of the network periphery, security of the network devices, and security of the flows of information between them. Perimeter security is protection at the boundary between the users and devices that can be identified and trusted and the rest of the world. Firewalls are typically used to protect the network perimeter from unauthorized access.

a private

Miscellany for Designers”

OR
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Statement of Direction Specs Body: Sabon 9/14, .25 indent, justified
Cisco Enterprise Security Roadmap In order to address the growing security needs of the financial community, Cisco Systems is expanding upon its existing network security products to provide a comprehensive security solution that offers: • Centralized security management — whereby bank employees, partners, and customers can be authenticated and their network privileges authorized from a single point in the network. The benefits of centralized management include: simplified operations (requiring less staff), simplified implementations (requiring less equipment), and lower vendor relationship costs (training, administration, and maintenance). • Dynamic monitoring and auditing of network security— providing seamless interworking between the auditing tools, security management, and the network infrastructure. • Encryption integrated across all Cisco security products to secure the privacy of data as it travels across the Internet and private networks. As previously discussed, security products available today have forced a point product approach to managing security. Dial-in access must be managed separately from the Internet firewall, which has no connection to user privileges inside the bank. Cisco’s Enterprise Security enhancements make possible a new approach—an i n s t i t u t i on- w i d e , useroriented security policy, dynamically enforced across a multi-vendor, multi-technology infrastructure. This approach will enable applications such as secure Internet banking and remote network access for bank branches and mobile employees over low-cost Internet connections as illustrated in the diagram. Enterprise Security Alliance In order to move the industry closer to fully standards-based security implementations and intervendor interoperability, Cisco and Microsoft have founded the Enterprise Security Alliance program. The charter of the Alliance is to agree on, promote, and test interoperability of new security standards and drive the development of active audit tools. Other members of the Alliance include HewlettPackard, Oracle, Verisign, RSA, and Cylink.

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Elements of Secure Internet Banking

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Data Center

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Centralized Identity

Mobile (Kiosk, ATM)

Internet Encrypted IP Encrypted IP

Router Bank Network Firewall (Perimeter Security) Certificate Authority

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Home Banking

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T h e C i s c o Customer Profile

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Customer Profile

Digex, Inc. Providing Business Connectivity Solutions

1.5"
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Digex
This is BodyIntro of the country’s fastest-growing, firsttier Internet Service Providers (ISPs), providing business
DIGEX also supplies customers with Cisco 1005 routers for deployment in their remote offices, while companies requiring high-speed Switched Multimegabit Data Service (SMDS) “Quote is Sabon Roman SC 9pt, Leading can be modified to fit along with black box. suit the industrial-strength, environment we’re building Cisco’s products are the only ones .”
Name Title Company.

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for each piece, depending on length of name, should bleed off edge. 3% black (Delete for web/fax)
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connectivity solutions to major customers from coast to coast. Customers include corporations, banks, government agencies, universities, and other organizations and individuals that require fault-tolerant, best-of-breed internetworking. As an indicator of its success, the Beltsville, Maryland-based company plans to expand its clear channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs) by mid-1997.

This is bodyFirst customer reliability and performance demands, DIGEX has chosen Cisco Systems products for its central backbone routers, remote office routers, and dial-up access servers. According to DIGEX Director of Systems, Ed Kern, “Cisco was chosen because it has the only highend solutions that suit the industrialstrength, no-excuses environment we’re building. Cisco’s products are the only ones that work.” This is body DIGEX Manager of Broadband Services, “Our partnering with Cisco is a major selling point for our clientele. Our challenge is to provide business users with solid, proven technology that can be counted on to work reliably right out of the box. Cisco consistently helps us meet this challenge at every service level.” To underpin its highly reliable services, DIGEX uses

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are provided with Cisco 7000 series routers. “All these products are very well received,‘ says Wigley, ‘because they represent cost-effective upgrade paths in addition to their high-performance routing capabilities.” Most recently, DIGEX standardized on the new Cisco AS5200 universal access server for its dial-up POPs. With its ability to handle both digital and analog calls on a

no space before

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single trunk, the AS5200 enables DIGEX to issue a single dial-in number to all its subscribers. As the company’s internetwork continues to expand, additional POPs will be equipped with a full contingent of AS5200 units tofull contingent of AS5200 units to accommodate high-density, dial-up access. “This end-to-end Cisco solution provides us with a particularly robust environment for growing our full range General Manager of Telecommute Solutions. “For example, we can easily add new interface processor cards or take advantage of middleware technology to add new types of connections and introduce new value-added services.”

high-end Cisco 7513 routers in redundant configurations as the core backbone routers between its T3 clear channels. Leaf POPs, meanwhile, use Cisco 4500 series or 7507 routers. Says David Dobel, DIGEX Marketing Director, “By using Cisco routers in our hubs as opposed to the switches employed by most ISPs, we minimize unnecessary downtime and avoid the packet losses and malapropos

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Front Cover

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DIGEX is positioned for the not-too-distant future when T3 is superseded by even faster links. “Businesses will always want more bandwidth, and we will scale and respond,” says Wigley. “Already 56K users are flocking to T1, and the savviest corporations are hitting a bandwidth wall. We sell to these kind of customers, and they often demand Cisco products because they appreciate Cisco’s inherent scalability. When you couple this added value with Cisco’s reliability, it’s not a hard sell.” pond,” says Wigley. “Already 56K users are flocking to T1, and the savviest corporations are hitting a bandwidth wall. We sell to these kind of customers, and they often demand Cisco products because they appreciate Cisco’s inherent scalability. When you couple this added value with Cisco’s reliability, it’s not a hard sell.”

Bar and 4-pt rules black. Lower bar should match front cover.

Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5. Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5

FigureTitle: See “Important Miscellany

for Designers”
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Workstation

10Base T ISDN BRI RJ 11 North America NT1 Europe Digital PSTN

Miscellany for Designers”

760 Series ISDN Router

See Basic Specs

.5"
Address Block: See Basic Specs
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26 Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646 Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Text baseline to be no less than .5" above logo. Logo size is .75" wide.

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Cisco Connection Online Web site at http://www.cisco.com.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark Finland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • Italy • Japan • Korea • Malaysia • Mexico The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

Back Cover

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T h e C i s c o Industry Profile

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Industry Profile

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Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization

Health Care
Managing the cost of patient care is hardly a new idea a t S e a t t l e ’s G r o u p H e a l t h C o o p e r a t i v e . By t h e i r v e r y

Graphic Type: Sabon SC, 100 pt, Track 12. Custom size

for each piece, depending on length of name, should bleed off edge. 3% black (Delete for web/fax)
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Designers”
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nature, HMOs are concerned with providing the best possible care while keeping consumers’ costs low.

Background Over the years, the organization has made a significant investment in information technology—for claims, patient accounting, lab information, and materials management. But because these services were all department-specific, the information they produced was not available across the entire health E X E C U T I V E
BACKGROUND

The Solution Working with Cisco, Group Health designed a robust network that has a capacity for growth. Currently, the data center uses two Cisco 7513 S U M M A R Y routers, FDDI concentrators, and Catalyst™ 5000 switches; the hospitals have Cisco 7000 routers and Catalyst 1200 switches; and the clinics use either a Cisco 4000 or a Cisco 2514 router. As the number of workstations grows, Group Health can either upgrade to a router with a higher port density or use Catalyst switches to increase the port capacity. Selecting Cisco as a networking partner was perfectly logical, explains John Stanley. “We’ve made a conscious effort to choose a vendor who can provide a breadth of products and a high level of service— and then standardize on that vendor’s offerings.” Cisco’s ongoing innovation was also an advantage, he says. “When we needed access to the Internet, remote access, or phone lines for dictation, Cisco could provide it. Whenever we’ve had a new opportunity, Cisco has been able to step in with a solution.”

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Seattle-based Group Health Cooperative is the nation’s seventhlargest nonprofit HMO. Serving 650,000 consumers in Washington and western Idaho, Group Health has a 2000-physician staff and $1 billion in annual revenues. The organization maintains 2 hospitals, 35 clinics, 6 administrative centers, and a centralized data center. CHALLENGE Group Health needed to provide more information to the medical staff—for use in diagnosis, treatment, and planning for care— and to increase access to that information. SOLUTION Working with Cisco, Group Health designed a robust network with a scalable architecture and strict standards for applications. The network, consisting of Cisco routers, switches, and concentrators, carries voice, data, video, and images—and connects all medical and administrative facilities as well as physicians’ homes. Group Health is also using an Integrated Services Digital Network (ISDN) router from Cisco for home-based medical transcriptionists. RESULTS Group Health has been able to speed diagnosis and treatment by implementing company-wide applications and delivering information quickly and reliably. Cost savings have been achieved by centralizing services, making information more widely available, and providing more reliable communications vehicles.

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Summary Box: Prints in 10% (PMS 3035, 187, or black) or 15% (PMS 124) Top bar is 100%, Industry PMS 3035, 187, or 124. (Delete tint for web/fax, use .25 keyline) Box length can adjust to .5” above logo; however should be no less than 1.5” total. Box position should hang 4” from top of page. This can adjust up or down .25” to .5” to accommodate type wrapping nicely at top. BoxTitle: Univers Condensed Bold, 9/10, centered, caps, reverse to white, Track 100 BoxSection: Univers Condensed Black, 8/15.5, caps, Industry PMS BoxBody: Univers Condensed Light, 8/14 BoxBody2: Univers Condensed Light, 8/14, .25 indent

care continuum. The medical staff needed more information in order to be more effective. And they needed better access to it. The Challenge “There were a lot of legacy networks, including dozens of departmental LANs. But they were not put together as part of an enterprise strategy,” says John Stanley, director of computer and network services. GroupHealth needed an enter-

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prise-wide network that would centralize existing services and eliminate the islands of information. The network developers also had to improve the speed of information delivery and make it more reliable. In addition, they had to identify new sources of efficiency— innovative ways to use

information technology to improve patient care and contain costs.

Logo: See Basic Specs. Prints black

The Results Healthcare providers throughout the enterprise now have the information they need for faster diagnosis and treatment. For example, physicians can get lab test results immediately, at their desktop computers, where previously they typically waited 24 hours for such results. The network also provides high-speed image transfer capabilities, which allow physicians to view X-rays, MRIs, or CAT scans as soon as they’re available. Not only do these communications improvements increase diagnostic efficiency, but they also facilitate consultation between colleagues in different locations. And that, according to John Stanley, is just what the network was designed to do. “The most important function of the network,” he says, “is to enable the staff to achieve their healthcare delivery objectives.”
The Results

.An enterprise-wide health information system (HIS) will soon provide Group Health’s planners with a centralized clinical repository of electronic medical records—and streamline the process of performing population-based analyses. Having ready access to this kind of data will help the organization to manage care more effectively. “If all the data is available electronically,” explains Stanley, “we’ll be able to study trends and treatment plans more efficiently—and modify them based on changes in those trends.” Addressing the impact of the network on the escalating costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information they need—quickly and reliably. “When we make our providers more efficient in their work, we can begin to control the costs of providing care.” Addressing the impact of the network on the escalating costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information they need—quickly and reliably. “When we make our providers more efficient in their work, we can begin to control the costs of providing care.”

Bar and 4-pt rules black. Lower bar should match front cover.

Sectionsub: Univers Bold, 8/11.5, Track 10,

Extending all the way to staff members’ homes, the network enables additional time and cost savings. For example, doctors can get the clinical information they need for decision making—even when they receive a call at night. For example, doctors can get the clinical information they need for decision making
The Results they can also access medical search engines on the

space before .097” black ,
Sectionsubsub: Univers Bold, 8/11.5, space

Internet, and they can communicate quickly and accurately via e-mail. In addition, medical transcriptionists can work from home on a flexible schedule, using the network to receive dictation and to transmit their finished documents.

before .097” black, can be used as run-in ,

Appropriate industry PMS

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Text baseline to be no less than .5" above logo. See Basic Specs for logo placement and address block specs.

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA. Lit # 834701 1/97

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Appropriate Industry PMS (Health care = 3035, Finance = 124, or Local Government = 187) and black Size: 8.5” x 11” Stock: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors:

Level 2

T h e C i s c o Extended Business Case (cover)

Bar: See Basic Specs Naming: Business Case

Graphic Element: See Basic Specs

Duotone: With 8-pt black rule. Note: If using a full-color original, you may have to

adjust brightness and contrast in areas. See Basic Specs for duotone curves.

Graphic Pattern: See Basic Specs
Ty p e i n F r o n t C o v e r Ti t l e
Type in Title

FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,

Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069"
Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps

Logo: See Basic Specs

Naming: Further clarification of what the case

is about

Side Bar: See Basic Specs

No copy on back cover

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

Address Block: See Basic Specs

C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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Two-Color Cover, Black Text 8.5" x 11" Cover; Gilbert Esse, white, 80# Cover Smooth (recycled) Text; Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors: Size: Stock:

Level 2
Business Case

T h e C i s c o Extended Business Case (title page and TofC)

FrontCoverTitle: Sabon Roman SC, Initial caps,

24/28, Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069".
Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Further clarification of what the case study is about

Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.
Ty p e i n Ti t l e t o B u s i n e s s e s Wo r l d w i d e
The Business Case for ATM in the WAN

3.5" to top of Initial cap

Bar: Black only, center section 3% black Large Type: Sabon SC, 96 pt, Track 10, can adjust kern slightly to fit keyword, 3% black, bleed off edge. Note: Title page is optional. If used, would duplicate FrontCoverTitle and Title.

Strategy

Inside Front Cover

Title Page

EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Business Case Topic SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Table of Contents
WAN ATM Businesss Case Table of Contents

Contents
Executive Summary Lorem ipsum dolor sit ame consectetuer adipiscing elit Introduction Decrease Costs 30% to 50% euismod tincidunt ut laoreet dolore Improve Performance magna aliquam erat volutpat Ut wisi enim Reduce Risk magna aliquam erat volutpat Ut wisi enim magna aliquam erat volutpat Ut wisi enim Decrease Costs 30% to 50% euismod tincidunt ut laoreet dolore Improve Performance magna aliquam erat volutpat Ut wisi enim Reduce Risk magna aliquam erat volutpat Ut wisi enim magna aliquam 1 1 2 2 3 5 7 7 8 9 11 11 11 12 1 13 13 13 14 14 14 15 17 17 18 19 23 23 23 24 25 25 26 28 28

.75" to baseline of head 2.5" from top of page

Z_FooterRight: Univers Black, 9 pt, print black centered. TOC: Univers Bold, 9/14, Track 10.

TOC2: Sabon, 9/14

Blank

Table of Contents 3” or align with “Table of Contents” .25” Minimum margin

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Level 2

T h e C i s c o Business Case (typical spreads)

.75" to baseline of head
WAN ATM Business Case Executive Summary

1.5" from top of page
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Improve Performance

Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.

sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
Decrease Costs

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non Ummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
Reduce Risk

Section: Univers Bold, 9/14,

Track 10, space before .097"
BodyFirst: Sabon, 9/14, no indent, no space before Body: Sabon, 9/14, .25 indent, no space before
2

Adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

Et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Prepare Your Network for the Future

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

TDM versus ATM Cost Comparison Constant Dollars (000s)

Old TDM Network

1996

1997

1998

1999

2000

dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper
New TDM Network

00000 00000 00000 00000 00000 00000 00000
1996

00000 00000 00000 00000 00000 00000 00000
1997

00000 00000 00000 00000 00000 00000 00000
1998

00000 00000 00000 00000 00000 00000 00000
1999

00000 00000 00000 00000 00000 00000 00000
2000

(TABLE FORMAT A) CellHeading: Univers

dolor sit amet consectetuer adipiscing elit

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

00000 00000 00000

Condensed Bold, 7.5/9, space before .097,” .5 rule below "
CellBody: Univers Condensed

Summary

light, 8/9, .25 rule below offset .042; space before .028"
Note: You will have to set tabs

per chart content in the Quark file only. In Frame, this text is in Table Format A.

Quote: Sabon Roman SC, 10.5/28, Track 10 Name: Sabon Italic, 9/14, flush right

Quotes can be single column or cross both columns. Quotes are at top or bottom of columns.

Allocation
WAN ATM Business Case Decrease Costs 30 to 50%
Reduce Risk

“ cipit lobortis nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euis”
lobortis nisl ut aliquip ex ea

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Reduce Recurring Leased Line Costs After: X.25 Switches Use Frame Relay Encapsulation for Wide-Area Links • Bandwidth Savings from ATM Compression Techniques • Performance Improvements: Reduced Traffic Delay • Hardware Savings: Fewer Trunk Cards per X.25 Switch
Kbps

Sectionsub: Univers

Lrem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel Illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril

FigureTitle: Univers Bold, 8.5/9. CellBullet: Univers Light Condensed, 8/9, .069" indents Rules: Top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.

Condensed Bold, 8.5/14, no track, space before .097”can be used , as run-in.
Sectionsubsub:

Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue

Reduce Risk

5,000 4,000 3,000 2,000
Frame Relay Load

delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dolore magna aliquam erat volutpat. Ut wisi enim ad velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait . • Autem vel eum iriure dolor in hendrerit • Accumsan et iusto • Odio dignissim • Qui blandit praesent luptatum

Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.
Bullet: Sabon, 9/14

Data Load

5
1,000 0
Voice Load

12AM 2AM 1AM

4AM

6AM

8AM 10AM 12PM 2PM 9AM 11AM 1PM Time

4PM

6PM

8PM

10PM

3AM

5AM

7AM

3PM

5PM

7PM

9AM 11PM

left indent .097” first line ," indent -.097”tabs .244, .488" , " "
Fixed Portion of Bandwidth Network Management

ATM

Cumulative Network Costs by year
4.0

ATM Savings through 5 years
4.0

After: ATM Bandwidth Allocation

3.0

3.0

Bullet2 (option):

2.0

2.0

Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"

Data
1.0 1.0

Router

Router

Voice
0
TDM (4 T3s) ATM (36 T3s) ATM (12 OC3s)

0
TDM (4 T3s) ATM (36 T3s) ATM (12 OC3s)

Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.

Gbps

Gbps

Fit within column. If two, fit within a single column or across both columns.

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Level 2

T h e C i s c o Short Business Case (cover)

Colors: Size: Stock: Applications:

EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the case is about SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Name of business or main point of case

Business Case

Bar: See Basic Specs Naming: Business Case Duotone: See “Important Miscellany

Type in EmphisisMedium Type in SubTitle

St r at e g y
This is BodyInftro1 sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
This is Body, molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam “This is Quote because it has the only high-end solutions that suit the industrial-strength, noexcuses environment we’re building. Cisco’s products are the only ones that work.”
Ed Kern Director of Systems This is Name

Graphic Type: Sabon SC, 100 pt, Track 12. Custom size

for each piece, depending on length of name, should bleed off edge. 3% black (Delete for web/fax)
BodyIntro1: Sabon Roman SC, 10.5/20, justified,

for Designers”

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Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5” from top of page. Prints black.

This is Section

Section: Univers Bold, 9/14, Track 10, space before .097,” PMS BodyFirst: Sabon, 9/14, no indent, no space before

This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorper suscipit lobortis nisl ut aliquip ex ea commodo This is Section This is bodyFirst, eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam. This is Body, euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip

.5” this space floats with BodyIntro length. ,

nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullacorper suscipit lobortis ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel

eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel • This is Bullet • Nulla facilisis at • vero eros et accumsan et iusto • odio dignissim • qui blandit • praesent luptatum zzril • delenit augue duis dolore te • feugait nulla facilisi. • Nam liber tempor cum • soluta nobis eleifend • option congue nihil imperdiet

Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust leading, kern and box to fit quote. Box hangs from top of color bar; the box always prints black) Name: Sabon Italic, 9/14, flush left

Body: Sabon, 9/14, .25 indent, no space before

commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.
This is Sectionsub

This is BodyFirst dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate

Note: No charts/graphs on front cover Logo: See Basic Specs. Prints black.

This is Sectionsub

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel • This is Bullet • Nulla facilisis at • vero eros et accumsan et iusto • odio dignissim • qui blandit • praesent luptatum zzril • delenit augue duis dolore te • feugait nulla facilisi. • Nam liber tempor cum • soluta nobis eleifend • option congue nihil imperdiet This is BodyFirst, with .097 before. sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

This is BodyFirst dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate This is Body, molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Bullet: Sabon, 9/14 left indent .097" first line indent ,

-.097” tabs .244, .488" ,' "

This is FigureTitle: TDM Bandwidth Allocation
Kbps

enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu

5,000 4,000 3,000
Frame Relay Load

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Side Bar: See Basic Specs

Data Load

Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.

2,000 1,000 0
Voice Load

12AM 2AM 1AM

4AM

6AM

8AM 10AM 12PM 2PM 9AM 11AM 1PM Time

4PM

6PM

8PM

10PM

3AM

5AM

7AM

3PM

5PM

7PM

9AM 11PM

Fit within column. If two, fit within a single column or across both columns.

Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100

European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26

Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646

Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Address Block: See Basic Specs

Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the

C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • Denmark F i n l a n d • F r a n c e • G e r m a n y • H o n g Ko n g • H u n g a r y • I n d i a • I n d o n e s i a • I r e l a n d • I s r a e l • I t a l y • J a p a n • Ko r e a • M a l a y s i a • M e x i c o The Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • Switzerland Taiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M

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Level 2
One PMS and Black 8.5” x 11” Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)

T h e C i s c o Short Business Case (inside)

.75"

3.25"

.5"

3.25"

.75"

.75"
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Reduce the Cost of Network Expansions
45 LINKS

Before: TDM Bandwidth Allocation

Example 1–European Manufacturer

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Sectionsub as run-in

Duis autem vel eum iriure dolor in

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta
Sectionsubsub

Sectionsub: Univers Condensed Bold, 8.5/14, no track, space before .097”can be used as run-in. , Sectionsubsub: Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.

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Reduce the Cost of Network Overhead

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Sectionsub

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil This is Section This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorper suscipit lobortis nisl ut aliquip ex ea commodo This is Section This is bodyFirst, eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non This is Body, euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.

Bullet2 (option):

Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"
Old TDM Network

This is FigureTitle, Switches Use Frame Relay Encapsulation for Wide-Area Links
•This is CellBullet. ATM Compression Techniques •Performance Improvements: Reduced Traffic Delay •Hardware Savings: Fewer Trunk Cards per X.25 Switch

TDM versus ATM Cost Comparison
Constant Dollars (000s)
1996 1997 1998 1999 2000
X.25 Switch

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(TABLE FORMAT A) CellHeading: Univers

Condensed Bold, 7.5/9, space before .097” .5 rule , below offset .042; space before .028”
CellBody: Univers Condensed Light, 8/9, .25 rule below offset .042; space before .028” .

dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper
New TDM Network

00000 00000 00000 00000 00000 00000 00000
1996

00000 00000 00000 00000 00000 00000 00000
1997

00000 00000 00000 00000 00000 00000 00000
1998

00000 00000 00000 00000 00000 00000 00000
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00000 00000 00000 00000 00000 00000 00000
2000

X.25 Switch

X.25 Switch

X.25 Switch
Feeder Location

X.25 Switch

Wide-Area Trunks (X.25)

X.25 Switch

dolor sit amet consectetuer adipiscing elit
Summary

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Feeder Locations

X.25 Switch

Access Trunk (X.25)

commodo consequat. Duis autem vel eum iriure dolor in
X.25 Switch X.25 Switch

hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lupta.

dolor sit amet consectetuer adipiscing elit

00000 00000 00000

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X.25 Switch

X.25/X.75 Gateway

FigureTitle: Univers Bold, 8.5/9. Note: You will have

to set tabs per chart content in the Quark file only. In Frame, this text is in Table Format A.

CellBullet: Univers Light Condensed, 7.5/9, .069” indents, Rules: top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.

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Level 2

C i sc o P r oduct G raphics S pecifications

Product design is one of the most important elements in the wide variety of design applications that contribute toward Cisco’s corporate identity. Increasingly, our customers

Corporate Identity is in the process of creating a larger product “roadmap” or visual picture of our product identity. This roadmap will give further definition of our current and future industrial design direction and is expected to be complete in FY ’98.

Logo Colors
Logotype (PMS Warm Red) Boxed bridge element (PMS 3035) Tines (PMS Cool Gray 1)

Spot Color

Color Palette

WARM RED

PMS 3035

COOL GRAY 1

Product Graphics Specifications Typefaces Product Name, Sabon Semibold Product Number, Sabon Regular Color, Cool Gray 1 Typeface, Univers Condensed Bold Color, Cool Gray 1 Molded Plastic, GEPlastics GY1291 (Dark Gray) or GE Plastics BL2028 (Teal) Sheet Metal, Cardinal Industries Finishes 8103-55839 (Gray)

LED Product Color

Product Face
Product number Product name .9x .6x .9x Sub-branding aligns with base– line of Cisco logotype

Cisco 7000
1x

SERIES

Configurable Modular Router

1 DATA

2 DATA

3 DATA OK

OK

OK

OK

POWER

LED

LED

Sample shown is not actual size.

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recognize Cisco products by their names, form factors, colors, and badging. Cisco

C i sc o C o- B r anding S pecifications

Co-branding
As a way to complete our end-to-end story, Cisco sometimes enters into co-branding agreements with vendors whose product and company brand attributes in association with Cisco’s offer our customers expanded products and services. When co-branding a Cisco product with another company’s brand, the Cisco product must retain its native look, feel, and badging. The co-branded vendor’s logo should appear at the right of Cisco’s logo, with a minimum distance between the logos of .5x-height of the Cisco logo’s boxed bridge element. The cobranding vendor’s logo should not appear larger than the x-height of the entire Cisco logo, as shown below.
2.625x .5x

1x

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C i s c o Reseller and Certified Partner Graphics—Introduction

Cisco’s goal is to establish a strong and consistent presence in the channel. To reinforce this goal, we have created a special “look and feel” in our communications with our resellers

intended to be used for channel communications only.
Adhering to these guidelines will ensure that all brochures, flyers, kits, and other reseller and certified partner collateral will have consistent graphic treatment, regardless of the business unit or geography where they were created. For examples of reseller and certified partner designs you can leverage for your own communications, see the enclosed CDs. Also refer to the following section— “Important Information for Designers of Reseller and Certified Partner Collateral and Kits”—and see the included layout examples. For further questions, contact Cisco Corporate Identity.

Cisco Certification Kit

Cisco Reseller Toolkit

Cisco Business Essentials Sales Training Kit

Cisco Reseller Starter Kit

Cisco Channel Program Overview Brochure

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and certified partners worldwide. This design builds on Cisco’s corporate identity and is

I m p o r t a n t I n f o r m a t i o n for Designers of Reseller and Certified Partner Collateral and Kits

The Reseller and Certified Partner look and feel is based on a distinct grid system. This system consists of sections of four-color and duotone illustrations, sweeps of solid color, and dark and light tints. This dynamic “structural” look creates the illusion of depth and layering with illustrations that are darkened, lightened, or duotoned based on the color or tint overlapping them. The look is not a patchwork design where random blocks in the grid are selected and tinted here and there. Rather, the illustration must give the feeling of being “interrupted” by a band of color that results in a change in style to the illustration, such as a duotone or a darkened or lightened area.

The Grid
The Reseller and Certified Partner look divides the page into a 6 x 6-unit grid (36 rectangular units). For extremely horizontal layouts (for example, posters or kits), use a grid that is 6 units wide and 3 units high. The black Cisco bar running up the left side is optional. If incorporated, the bar should be 3/4" wide and run the length of the page on the left edge, bleeding off. The bar should be super black without text. The 6 x 6-unit grid should begin on the inside edge of the black bar. Brochure Cover The grid is created in Illustrator and brought in as a path into Photoshop. Editorial Spread The grid can be created in Quark or brought in from Illustrator as an EPS file.

Editorial Spread The illustration is reserved for corners and should not have copy running over it. Blocks of solid and tinted color should surround the illustration. The remainder of the page should be various percentages of black (3, 5, or 7 percent) with no cyan, magenta, or yellow in the mix (K only).

Color
Bands or blocks of color (corporate palette) should be strategically placed throughout the layout. Colors should have overlays of light and dark percentages of black in some areas (without CMY) to create a layered look.

The Letterform
Brochure Cover A large letterform is placed over the layout and tinted lightly (see specs). Some edges of the letterform can run behind parts of an illustration if it is critical for that section of the illustration to be visible. Otherwise, 90 percent of the letterform should be on the topmost layer. A 3-point white line should surround the letter (except where an illustration overlaps), and the letter should base-align with the bottom edge of the spread. Letterforms should stand for a particular corporate group, such as: R = Reseller C = Channels T = Training M = Sales and Marketing S = Service and Support The letterform should be at least 95 percent of the height of the page.

The Illustrations
Select a section from a billboard or vignette illustration and convert the section to a duotone. (Please see specs for duotone treatment and curves. Duotones should be black plus PMS 124, 3035, 187, or cool gray or other Market Solution color; try to use the corporate palette.) Then, select an area of the illustration to emphasize. This emphasized area will be four-color. For example, a duotone illustration of people shaking hands could present the hands in four-color, emphasizing partnership. Package Design The illustration can be used over the entire cover and grayed out (see specs) with only key areas in duotones. Brochure Cover The illustration can run over the entire page.

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C i s c o Reseller and Certified Partner Graphics—The Basics

Colors: Size: Stock: Application:

.75"

8.5" 11.125" (this was sized to fit pocket)

Letterform: Created in Illustrator then brought

into Photoshop as a path. Path is then filled with a small percentage of black (K only, 2 to 7%). Play with opacity to create a tinted look. May have to turn on “screen” function in Photoshop layers. 100% white 3-pt. outline added in Photoshop. Letterform size should fill most of the page (±95%).
Bar: See Basic Specs, black bar and text in bar is optional for Channels. No text.
C i s c o C h a n n e l P ro g r a m

Grayscale Image: K only. Eliminate C, M, and Y in Photoshop color channels so black and white “look” doesn’t shift on press. Black should be light (2 to 7%). Duotones: Duotone curves are as follows: Yellow duotone:

Ink #1: PMS 124 Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%
Red duotone:
I n c r e as e Sa l e s S u c c e s s b y Te a m i n g Wi t h t h e N e t wo r k i n g I n du s t ry L e a d e r

Title Bar: Bar can be correct solution and/or

any corporate colors and should be placed three grid units up from the bottom. The bar should be four grid units wide.
Cover Title 1: Sabon Roman SC, 16/30, Track 20 (can adjust size smaller proportionately depending on length). Cover Title 2: Sabon Roman SC, 12/20, Track 20 (can adjust size smaller proportionately depending on length)

Ink #1: PMS 187 Curves: 0=41.9%, 60=83.8%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 100=39.4%
Teal duotone:

Ink #1: PMS 3035 Curves: 0=22.5%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=10%, 100=30%
Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.

Brochure Cover

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Level 1
Four-color process plus overall matte varnish Dependent on the needs of the project. Dependent on the needs of the project. Adobe Illustrator, Photoshop, Quark

C i s c o Reseller and Certified Partner Graphics—Brochure Inside Spread

.5"
Head 1: Sabon Roman

G row With Cisco
Gain Certification, Build Credibility You can become a Cisco Reseller simply by completing the Channel Program application and a self-administered sales solution test. Cisco Resellers receive access to online information, as well as regular communication, product information, and sales tools from Cisco. With additional investment in the Channel Program, a Cisco Reseller may become a Cisco Certified Partner. Partner Certification enables you to receive a wider range of marketing and sales support, as well as access to more Cisco products. This vital training and support infrastructure can help you demonstrate certifiable design, service, and support capabilities to your customers. Certification tells your customers that you have the support capabilities to meet their needs and will deliver consistent levels of service and support. Partners are designated as Premier, Silver, or Gold. Certified Partners can also be designated as Specialists in certain technology or solution areas, such as WAN switching or Channel Interface Processor (CIP) technology. Partners can also participate in Cisco’s Global Support Program. Cisco Partner Certification enables you to continually increase your expertise with Cisco products, so that you can differentiate your business from other resellers and build high levels of customer satisfaction. Receive the Industry’s Best Training Cisco’s training courses provide education and hands-on experience in selling, designing, and supporting Cisco networking solutions. Individuals may choose one of three curriculum paths: sales, network design, and network support. The sales curriculum allows individuals to choose a sales course focusing on small- to medium-sized business solutions, enterprise business solutions, or WAN Switching solutions— leading to the designation of Cisco Sales Expert. The design and support curriculum paths lead to Associate, Professional, and Expert Career Certifications. The Sales Expert designation and Career Certifications contribute toward meeting the requirements for Premier, Silver, and Gold Partner Certification levels. Training is available from Cisco and third-party training partners around the world via leader-led, self-paced, or online delivered courses.

H o w t o Te a m W i t h C i s c o To d a y
To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and click on “Application Form” Complete the application and submit it online. Or, if . you prefer, submit the enclosed application by fax. Upon receipt of your application, Cisco will send your designated Primary Contact a Reseller Starter Kit, which contains product information, sales and marketing tools, and product quick reference materials to get you started. Sales contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit. On an ongoing basis, Cisco will regularly send your company updates. In addition, all contacts for which you provide an e-mail address will receive e-mail communications from Cisco. If you need more information, refer to Cisco’s Web site at www.cisco.com, and click on “Partners and Resellers” . Take advantage of this opportunity to increase sales and become your customers’ most strategic asset by teaming with the networking leader—Cisco Systems.

SC, 55/38, Track 30 (can adjust size smaller proportionately depending on length). Type should bleed off the left side of the page. Caps ascender should be .5” from top of page.

Flysheet

Cisco’s Partner Certification Path

Cisco Partner Investment Access to Products and Solutions Training and Certification
S I LV E R CERTIFIED PREMIER CERTIFIED CISCO RESELLER

GOLD CERTIFIED

Service and Support

Sales and Marketing

Reseller Differentiation and Technical Readiness

Typography Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space

before, left indent 0.097," first line indent -0.097, " tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8.5/11.5, Track 10, space

before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,

space before .097"
Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts. from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.

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Level 1

C i s c o Reseller and Certified Partner Graphics—Inserts

Colors: Size: Stock: Application:

8.5" 11"
Cisco Solutions for Small and Medium-Sized Businesses Small and Medium Businesses Solutions

Boxes: Created in Photoshop file. Should be a small percentage of black (K only, 3%, 5%, 7%, or 10%). Layer boxes (first layer of boxes at 3% K, second layer of boxes at 5% K and so on) in Photoshop and play with transparency function. Intro Text: Sabon Roman SC, 10.5/18,

Yo u r O p p o rt u n i t y to M a x i m i z e Sa l e s Success
The market for small and medium-sized business networking solutions will top $64 billion in the next two years, with more than 7 million companies purchasing a wide range of networking solutions. Most small and medium-sized companies purchase networking solutions through resellers and rely on their resellers for installation and ongoing support.
Cisco Helps You Convert Opportunity to Sales Results
If you’re a reseller, you’re in the perfect position to capitalize on this market trend. How can you maximize your sales advantage? Team with Cisco Systems. As a Cisco reseller or certified partner, you’ll have everything you need to convert this opportunity into revenue and satisfied customers—industry-leading products, full-featured service and support packages, presales support, and sales and marketing programs designed to enhance your selling efforts. With years of networking experience, Cisco understands the needs of small and medium-sized businesses and can help you quickly get to know and meet the needs of these unique market segments. Within the small and medium-sized business market, Cisco believes there are two segments that offer the greatest opportunities for networking today: • Medium manufacturing and distribution companies (100–500 employees)—these companies primarily sell to other businesses. Networking solutions help them connect more easily with customers, reduce time to market for their products, and enable them to cost-effectively tailor products to specific customer needs. In fact, mediumsized manufacturing and distribution companies spend five to six times as much on technology as all other small and medium-sized businesses.

Head 1: Sabon Roman SC, 55/32, Track 30 (can

adjust size smaller proportionately depending on length).

Track 8 (can adjust size smaller proportionately depending on length).

Getting to Know Your Target Customers
This rapidly growing market segment represents a significant opportunity for resellers because small and medium-sized companies rely heavily on their resellers for networking solutions, network design, and support. That’s why Cisco offers a comprehensive range of flexible, scalable net working solutions designed expressly for businesses with 20 to 500 employees.

Bar: Should be .75” wide. Corporate color can replace black. Bar can be halfway up page according to grid.

Vignette: Should have an ”anchored“ feel and

be placed in the bottom corner area of the page, rather than floating in the center. Overlay transparency percentages of 3-5% K. Section off areas of vignette with duotone treatment. Cover

• Small, growing businesses (20–100 employees)—a small, growing company’s biggest challenge is to meet the demands of rapid growth. As a result, networking solutions for small businesses must provide the most scalability, reliability, and investment protection possible. They seek the best value for their technology invest ments and require integrated solutions that need as little maintenance as possible. While each market segment faces slightly different networking challenges, most small and medium-sized companies rely on their networks to connect to the Internet, improve employee productivity, deliver excellent customer service, and lay the groundwork for growth. Cisco’s comprehensive range of solutions provides reliable, highperformance, secure networking solutions that enable small and medium-sized companies to succeed.

Internet Marketing Solutions Connect Businesses to Customers
Cisco Internet marketing solutions enable your small to medium-sized customers to harness the power of the Internet and extend their marketing reach to millions of potential customers worldwide. Complementary Web server and access products simplify deployment of Internet applications.

Extranet Solutions Connect a Business to Vital Partners
Not only can Cisco Internet solutions enhance your small to medium-sized customers’ marketing efforts, they can do much more. With Cisco extranet solutions, your customers can connect to suppliers and strategic partners, enabling them to optimize supply chain efficiency, conduct business electronically, and distribute products cost effectively.

Letterform: Note how letterform can continue onto back cover.

Flexible, High-Performance LAN Solutions Accelerate Productivity
Bandwidth-intensive applications, powerful PCs and servers, and large file transfers can challenge a small or medium-sized company’s network. Reliable, highperformance Cisco LAN solutions deliver unbeatable network performance for today’s—and tomorrow’s— applications. You can easily integrate Cisco Ethernet and Fast Ethernet switches into your customer’s existing 10Base T networks, allowing a simple, cost effective way to improve network performance.

Team with Your Small and Medium-Sized Business Customers for Market Success
The Internet represents a huge opportunity for your small and medium-sized business customers to grow their companies, extend their reach, and enjoy greater market success. You can help them with Cisco business solutions, and in the process, enhance your own business success. For details about small and medium-sized business solutions as well as specific product information, visit the Cisco Web site at www.cisco.com/smbiz. To become a Cisco Reseller, go to www.cisco.com/reseller and click on “Application Form” Complete the application and . submit it online. Or if you prefer, submit the enclosed application by fax.

Secure Internet Access Solutions Provide Access to Valuable Information
Seamless access to information and network resources is paramount for small and medium-sized business success. Cisco’s range of Internet access solutions provides complete, secure access to the Internet and corporate headquarters for your customers and their mobile employees, critical vendors, and strategic partners.

Back

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Level 1
Four-color process plus overall matte varnish 8.5”x 11” Warren Lustro Adobe Illustrator, Photoshop, Quark

C i s c o Reseller and Certified Partner Graphics—Kits

Colors: Size: Stock: Application:

This is an example of two kits in the Channels style. It is based on the Channels grid found in “Important Information for Designers of Channel Collateral and Kits” and uses basic fonts. The graphics should wrap around the kit, or, in some cases, illustration can be reserved for the cover only with side panels and the back consisting of corporate color and darker and lighter tints of color.

Vignettes: Imagery for kits should be larger

in scale and nicely proportional to the size of the kit. Stick to simple, less complicated vignettes whenever possible.

Letterform: The large letterform should not wrap around the entire box so it is unrecognizable as a form. It should be prominent on the cover and bleed off the left. Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.

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Level 1
Four-color process plus overall matte varnish Depends on the needs of the project. Depends on the needs of the project. Adobe Illustrator, Photoshop, Quark

C i sc o Tr ade S how and Eve nt S pecifications

Trade shows are critical to the public perception of Cisco Systems. Our exhibits are often the first interaction a potential customer has with our products and company. To

assistance of our vendors to ensure a strong Cisco presence on the trade show floor.

Be sure to follow the standard logo, typography, color palette, and all other relevant specifications included in this guide to maintain our overall identity.

Internal Web Trade Show and Events Calendar
For information on upcoming trade shows and events, refer to the Worldwide Trade Show and Events Calendar on the Cisco internal web site at wwwin/ Mkt/events/calendar.html or the EMEA Calendar at wwwin.cisco.com/emea/emea.pl. Select the name of the show for additional details.

Exhibit Booth Properties
For recommendations on building, shipping, refurbishing, materials, finishes, and color usage of exhibit booths, contact our present corporate exhibit vendor, Display Works, at 415 467-0198, and tell them that you are with Cisco.

Manufacturer Code
Pionite laminate #SE101 Wilsonart laminate #2902-60

Color
Black Chargrey Suede (beige)

Finish
Crystal Matte

Where Used
Rack covers and shelving units; the shelves are aluminum. Large solid areas such as headers, walls, or large areas on which graphic overlays can be placed. Also used as the background color for the two-color Cisco bridge logo (red/blue). If the laminate is not available, a suggested alternative is paint to match Pantone Cool Gray 2 or white. Accent areas of demo pods such as end wall panels, door panels, and baseboards. Also used for the “Cisco Systems” red of the two-color bridge logo. Countertops. Can be used for shelves in place of aluminum. Solid-color laminate to represent the blue of the Cisco bridge logo. Can be used in places where faux finish to match Pantone 3035 is used. Faux-painted finish used for the majority of the demo pod surfaces and wall areas that are not gray or white. The base color is the Cisco corporate blue (Pantone 3035) with a blending of light gray. Demo counter legs and cone details. All black metal pipe details.

Nevamar laminate #S-1-52T Wilsonart D#412-60 Abet laminate #850

Barn Red

Textured

Fortuneberry (purple) Teal (blue)

Matte SEI

Faux finish paint to match Pantone 3035

Teal (blue)

Matte

Painted finish to match Pantone 124 Powdercoat Carpet—Select carpet color to match Pantone Cool Gray 10

Yellow Black

Matte

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project a high-quality, consistent image, follow the guidelines below and enlist the

Pro d u ct D emo G raphics

32"

32"

Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans

Visual 38-3/8"

Visual 38-3/8"

The Data Center Meets the Intranet
• Cisco IOS™ IBM services • WebAccess for S/390 • End-to-end network management
Plex 29-7/8" Visual 28-3/8"
Data Center Intranet Internet Other Enterprises

Cisco Channel Partners
• Current channel market opportunity • Turning on the Cisco Web machine • Partner preparedness–doing business with Cisco
Plex 29-7/8" Visual 28-3/8"

Token Ring Token Ring

SNA and TCP/IP Application Hosts

Web-Enabled Management

Consumers Web-Enabled access

Mobile

Plex 39-7/8"

Plex 39-7/8"

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Two templates are provided for custom product demo graphics. These graphics are wall mounted and produced as either Duratrans or C-prints by Display Works. The templates include specifications for titles, bullets, tech illustrations or outlined vignettes, and the standard Cisco color bar. Please follow these examples for all wall-mounted graphics.

Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet

Tra d e Sho w an d E ven t C ollater al

Custom pieces of printed materials are often produced for trade shows and events, but they must follow the overall guidelines for collateral as depicted in this guideline. Be sure that you adhere to the standards that apply to your project. Guidelines for trade show and event-specific materials such as mugs, banners, signage, and display graphics will soon be available in a separate binder. Signage templates (directional, bullet points, logos, podium signs), presentation templates, and other materials are available upon request. Please contact Corporate Identity for assistance in producing any of the pictured materials. Giveaways and promotional incentives such as shirts, cups, mugs, and mouse pads are important ingredients of a successful event. Contact Corporate Identity for approved art and specifications for these materials. Cisco has four merchandising vendors to assist with your projects: Market One Shea Hammond Hirsch Enterprises Wood Associates 650 650 415 408 965-1100 322-4994 455-8855 523-2701

These vendors are familiar with our standards and will produce merchandise to your specifications, but you should always review your project with Corporate Identity first to make certain that all Cisco requirements are met.

Questions?
For clarification or more information, go to the Corporate Event Marketing Web page at wwwin/Mkt/events. All trade show and event contacts are listed there, along with process and procedure information. For overall graphic, design, and layout questions, contact Corporate Identity.

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C i sc o E vent Marketin g P r ogr ams

Networkers Worldwide
Networkers is a customer program that brings together the best and brightest in the networking industry. It provides valuable information to our customers to keep them current on networking technology. Networkers offers Cisco customers three full days of valuable technical training, one-on-one time with networking experts, as well as conversations with their peers. Customers are also exposed to the most upto-date information on Cisco’s end-to-end solutions. For information on our Networkers worldwide standards, please contact Event Marketing. For program information and a worldwide schedule, please visit Networkers Online at www.cisco.com/networkers.

Regional Trade Show Program
The Cisco Trade Show program is designed to increase sales inquiries and position Cisco as the worldwide leader in networking for the Internet. Local trade shows provide opportunities for you to meet prospects face to face, accelerate your sales cycles, and ultimately increase sales in your territory. Cisco participation in trade shows is a proven sales tool that enables generation of new leads while developing and enhancing relationships with both new and existing customers. Local shows generally have the following characteristics: • Less than 2000 attendees within a 50-mile radius • Attendees come from within one or two sales territories • Show focus is targeted and relevant to the attendees The Regional Trade Show program is designed to provide assistance in planning, executing, and completing a successful trade show. You can download the Regional Trade Show Guide from Cisco Employee Connection at http://wwwin.cisco.com/Mkt/events/. For more information about the program, you may contact Display Works, the primary contact for all logistical requirements. Display Works Deanna Chedester 415 467-0198 dchedester@displayworks.com

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T h e Ci sco Design C linic Gr aphic

The Cisco Design Clinic graphic is integral to the look of the design clinics being conducted worldwide. Because visual consistency is critical, we suggest that the graphic

The Cisco Design Clinic graphic is composed of the Univers font logotype appearing at the right of the illustration portion of the graphic. This arrangement is the preferred version of the graphic and can be used in any size. The preferred usage is two-color, using PMS 187 (red) and black as noted on this page. In one-color printing, the graphic can be either black or PMS 187. All colors and fonts used in this program graphic follow the Corporate Identity standards. Templates are available on CD-ROM. Contact International Events.

Spot Color

Four-color Process

Color Palette

PMS 187

0C, 91M, 72Y, 23.5K

BLACK

0C, 0M, 0Y, 100K

Preferred usage (two color)

Alternate usage (black)

Logo

Alternate usage (PMS 187)

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not be altered or reproportioned.

T h e Ci sco Design C linic G r aphic

The Cisco Design Clinic graphic may also be used as a ghosted background element. The example shown on this page represents an easel-sized display pad.

The graphic itself is rendered in a 17% screen or tint of black. This application should be limited to a background treatment where text is to be overprinted. When used as a background treatment, the graphic should be allowed to bleed off the bottom edge of the piece it is being printed on. Suggested applications: • Easel pads • Letterhead • Signage

Other

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Th e Ci sco Design C linic Banner

The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners may be created in two-color as shown below, in PMS 187 (red) and black.

The sample on this page shows a full-color use of the Design Clinic graphic and is composed of PMS 124 (yellow), PMS 187 (red), PMS 3035 (deep teal), and black. The samples shown would accurately scale to a final banner size of 30 x 94 inches. When possible, please specify a banner material color that matches the background color (in this case PMS 187 on this page, and PMS 124 on the next page). The overprinted colors should always be reproduced at 100% for a richer, more interesting look.

When creating banners for an event that includes a Cisco Design Clinic, be sure to include the corporate logo. The preferred positioning is bottom center, as shown in these samples. An authorized single-color usage of black is the most striking in this application. Please do not change the position or coloring of the corporate mark. When signage and banners are produced for any event, be sure to use the fonts and sizes as specified here to spell out the event, and not use any other logo in place of the Cisco logo. The use of another logo dilutes the distinctive and simple appeal of the Cisco Design Clinic artwork.

30"

30" 240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 187 red (do not use other logotypes here) 217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black 434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, 100% Black PMS 187 red

AT M S E M I N A R
C I S C O

AT M S E M I N A R
C I S C O

240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 124 Yellow (do not use other logotypes here) 217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black 434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, PMS 187 red PMS 124 yellow

DESIGN CLINIC

DESIGN CLINIC

100% Black

PMS 187 red 100% Black 94"

94"

PMS 3035 deep teal

100% Black

100% Black

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T h e Ci sco Design C linic Signage

The Cisc o De si gn C l i ni c si g n ag e sys t e m h as be e n cre at e d w i t h t wo d iffer en t look s for more flexibility. We have provided a variety of sizes, along with specifications for fabrication and uses for each.

Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)

Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)

C

I

S

C

O

DESIGN CLINIC
C I S C O AT M S E M I N A R
2: 30 - 4: 00 P M THE LIDO ROOM

DESIGN CLINIC

AT M S E M I N A R • 2 : 3 0 - 4 : 0 0 P M • T H E L I D O R O O M

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C i sc o Sem i nar S eries

The Cisco Seminar Series program ensures consistency for all seminars delivered by C i s c o a n d o u r pa rt n e rs a n d d i f f e r e n t i a t e s C i s c o s e m i n a rs f ro m o u r c o m p e t i t o rs ’

Series by using the program and its associated components in all seminars, resulting in increased loyalty and attendance.

The seminar program and materials are closely managed by Cisco seminar managers around the world. Before conducting a seminar or using Cisco Seminar Series materials, please consult with your local seminar manager or the seminar team at corporate. Be sure to follow the standard logo, typography, color palette, and all other relevant specifications included in this guide to maintain our overall identity. The key requirements for a seminar to be considered part of the Cisco Seminar Series are as follows: • The seminar objectives, message, content, and schedule are clear and complementary to other seminars in the Cisco Seminar Series program. The content should either originate from Cisco or be reviewed by a Cisco seminar manager. • Speakers should be knowledgeable concerning the seminar content and capable of speaking effectively in front of large audiences. Most speakers are from Cisco or are CCIE certified, have experience addressing large groups, or have taken effective speaking courses. • For competent coordination, registration, and logistical support, use Cisco’s Seminar Guide or Cisco’s preferred list of vendors to execute the program.

The following elements have been developed for use in the Cisco Seminar Series program: • Seminar invitation template • Seminar Web registration system at www.cisco.com/seminars • Attendee presentation folder, presentation cover, and pen • Onsite podium, directional, and registration signs • PowerPoint and Director presentation background • Attendee badges • Speaker and host badge ribbons • Attendee evaluation forms • Stationery, envelopes, and fax confirmation forms For more information, please contact your local seminar manager or visit the web site at wwwin.cisco.com/mkt/sem.

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programs. Cisco and partner marcom managers help build equity in the Cisco Seminar

C i sc o A dvertising S tyle

To ensure consistency with the look and tone of Cisco’s advertising, we request that you follow these guidelines. Brand Attributes All existing and future Cisco advertising must communicate the following brand attributes and characteristics: Open Minded Accepting and developing technologies that solve our customers’ problems Expert The worldwide leader in networking for the Internet Positively Disarming Honest, straightforward communication with others Approachable Talking in terms that our customers understand— conversationally and not offensively

Cisco Powered Network/Solutions Ads

The Cisco Systems logo and tag line are placed in the lower right-hand corner of the ad with the tag line. For Cisco Powered Network ads, the Cisco Powered Network logo is featured in the upper left-hand corner.

Here’s an example of a typical single-page ad showing the relative sizes of the different parts being discussed.

Print Advertising
Page Layout To maximize communication of the Cisco brand, a look and feel has been developed that should be consistent across all print advertising. This is not a template, but a guideline to be followed to maintain consistency in all advertising efforts. The layout of Cisco print ads has a modular design. Each element of an ad (visual, headline, body copy) is contained within a roughly square, rectangular space. Headlines are reversed out of a darker background.

If the answer is Cisco, you know your network service provider is supported by the products and technology that brought the Internet to business. In fact, the Internet as we know it today is built on Cisco equipment. Cisco Powered Network service providers are equipped to make your network work for you. Whether it’s Internet access, ATM, frame relay or other data services, you will know your business is getting

the quality it can depend on. Look for the Cisco Powered Network mark or visit our Web site at www.cisco.com to find out more about the participating network service providers. Either way, you will know your provider is committed to giving your business the most in reliable, secure and innovative service. And you will know it’s powered by Cisco – the company that makes the world’s networks work for business.

©1998 Cisco Systems, Inc. All rights reserved.

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Logo Placement The Cisco logo is set apart from other elements of the ad, separated by white space in order to provide quick identification of the Cisco brand. For Corporate, Solutions, and Channel advertising placed by Cisco Systems, the logo appears in the upper left or lower right corners of the ad, separate from the other elements.

Channel Reseller/Certified Partner and Distributor Solution Ads

Logo and Tag Line Please follow the standards established by Corporate Identity as described in this standards guide. Typography Cisco has selected Univers and Univers Condensed for headlines and Sabon for body copy. Univers and Univers Condensed are classic-looking sans serif fonts that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides good contrast to the Univers or Univers Condensed headline. The Univers headline font may vary in point size, but must be at least twice the size of the body copy, or at a minimum, 18 point. The Sabon body copy should be loosely ragged rather than tightly packed, making it more inviting and easier to read. Body copy must not be smaller than 10 point.

It’s hard to say what’s faster. Our new 10/100 switches, or the rate your customers will buy them.
The Catalyst 2900 Series XL is nearly twice as fast as any other switch. That alone blows the competition away. Mention its flexibility, easy-to-use management and great price, then just step aside and let your customers at it. Users get full wire speed performance across all ports. They get high-speed, low-cost uplinks with Fast EtherChannel. And they get flexibility to upgrade their networks in the future with higher-speed connections like Gigabit Ethernet and ATM, and value-add functionality with standard 802.1Q VLAN support. It’s manageable from anywhere on the network through a standard Web browser. And it runs Cisco IOS software, delivering
TM TM

The Cisco Catalyst® 2900 Series XL Switches

advanced features, seamless integration and a familiar interface for your customers with Cisco routers and access servers.
ST 2900 TALY SE CA
S XL RIE

124
XL IES

$

CISC O
YST 2900 S TAL ER CA

In a competitive market, isn’t it nice to know there’s a product that can sell itself? To find out how to get there faster, visit
800 237-8931 800 456-8000 800-266-7867

AS LOW AS $124 PER PORT

Cisco Systems at www.cisco.com.

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The Channel Reseller/Certified Partner and Distributor ads are built on a variety of preapproved templates. Cisco’s Authorized Distributor logo is featured alone in the upper left-hand corner of the ad, within a horizontal strip of white space. Because distributor and certified partner logos are frequently included, these logos are placed along the bottom half of the ad, providing separation between the Cisco Systems logo and those of our channel partners.

Visuals The dominant visual must follow Cisco’s brand and positioning attributes and also work effectively with the headline and body copy. Please pay close attention to this critical aspect of your ad. Inset shots may be used in addition to the main visual.

©1998 Cisco Systems, Inc. All rights reserved.

CISC O

C o n t act I nf orm ation

Throughout this guide we have attempted to clearly explain everything you need to know in order to successfully design and produce materials representing Cisco Systems.

answer may lie in another area. The templates provided are particularly comprehensive and should contain most of the specifications you require.

After searching the guide, your next area of assistance is the web. If you have access to the Cisco Employee Connection, the addresses below are specific to each area and may contain clarifying information. Outside agencies should check in at www.cisco.com/style or visit the Marcom web site for the latest changes to this standards guide and links to useful areas.

Internal Web Addresses
Advertising and Direct Marketing—wwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.html Corporate Identity Contacts—wwwin.cisco.com/Mkt/corpid/index.html Event Marketing—wwwin/Mkt/events General Information and Links—wwwin.cisco.com/Mkt/corpid/resource.html Icons—wwwin.cisco.com/Mkt/corpid/icons.html Illustrations—wwwin.cisco.com/Mkt/corpid/illustra.html Logos—wwwin.cisco.com/Mkt/CorpComm/logos.html Logo Guidelines—wwwin.cisco.com/Mkt/corpid/illustra.html Photography—wwwin.cisco.com/Mkt/corpid/resource.html Presentation Templates—wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm Seminars—wwwin.cisco.com/Mkt/sem Standards Guide—wwwin.cisco.com/Mkt/corpid/style.html Templates—Frame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htm Technical Icons—wwwin/Mkt/CorpComm/corpid_techtemp.html Trademarks—wwwin.cisco.com/Mkt/corpid/TM LIST.HTM Trade Shows and Events—wwwin/Mkt/events/calendar.html Mac and PC Type Fonts—wwwin.cisco.com/Mkt/corpid/fonts.html Web Banner—wwwin.cisco.com/Mkt/CorpComm/Webdesign.html

If the information on the web doesn’t answer your specific question, call Corporate Identity (or e-mail corp-id-help) for more specific help. We want to assist you in every way possible to implement the Cisco standards into your design projects.

Copyright © 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changing the way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M

Help!

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Naturally, questions will arise. When they do, first review the materials to see if the

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