A Brief Study

On
SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH
COMPETITOR IN DHANBAD AND SURROUNDING OFFICE
OF
REL IANCE COMMUNICATION LTD.
DH AN BAD
PROJECT REPORT
Submitted for Partial fulfillment for
The Award of the Degree of
Mas ter of Bus iness Adminis tration
(2 007- 2009)
BHAR ATH UNIVERSITY
School of Managem ent Stu dies
(E sta blish ed in 19 83 un der Sec tion 3 of U GC Act, 19 56)
17 3, Agar am R oad, S elaiy ur P ost, CHENN AI - 600 07 3
Submitted by
Anand Prasad Gupta
Reg No. – PO7BA005
MBA (Marketing & HR)
Session : 2007-2009
Anand Prasad Gupta
Bharath University
2007-2009
1

CONTENTS
Guide’s certificate
Organizational Certificate
Acknowledgement
Preface
Chapter – 1
Introduction
 Concept of Reliance communication
 An Overview of current Market Scenario
 Brief Study of the Organization
 Organizational Set-up
Chapter – 2
Main Studies
 Introduction of the Topic
 The problems being faced
 What does Company expect to do by solving the
problem
Chapter – 3
Methodologies
 Research problem
 Research Objective & sub- objective
 Information Requirement
 Choice of Research Design
 Research Instrument used
 Sampling Technique used & Sample size
 Field Work
Chapter – 4
Data Analysis & Interpretation
 Data Interpretation & Finding of customer Survey
 Market share of mobile subscribers
Chapter – 5
Conclusions
 Conclusion
 Finding
Chapter – 6
Suggestions
Appendices
Anand Prasad Gupta
Bharath University
2007-2009
2

 Bibliography
 Questionnaire
ACKNOWLEDGEMENT
There are a few things that come in the life of a person, may be
for a short span of time, but leaves on ever shining impression in
to the mind. My summer training is one of the events which will be
ever green in my life.
As
I
have
been
placed
in
RELIANCE
COMMUNICATION LIMITED, at Dhanbad. I shared the real
marketing skills and knowledge from their experienced,
enthusiastic and cordial executives, without whom I would have
not been able to achieve my aim.
First of all I would like to express my thanks to Mr. Sugeet
Mukharjee cluster head of Reliance communication Limited,
Dhanbad for permitting me to do the training at his concern. I am
also very grateful to Mr. Satya kant singh (distributor lead) for
sharing valuable experience and suggestions regarding training
and preparation of report.
I express my special thanks to my mentor Mr. Rajeev kumar who
has given me proper guidance in spite of having his busy
schedule.
Anand Prasad Gupta
Bharath University
2007-2009
3