PRESENTATION

BY:- RUPANDRA GAUTAM

MARKETING VS SELLING
AND

CONSUMER SELLING
AND BUSINESS SELLING
 PREFACE

 Definition of marketing.
 Distinction between marketing and selling
 Consumer selling
 Business selling
 DEFFINITION
 “Marketing Is A Social And Managerial Process By
Which Individuals And Groups Obtain What They
Need And Want Through Creating , Offering , And
Exchanging Products Of Value With Others”.
According To Kotler.
 “Marketing Is A Total System Of Interacting
Business Activities Designed To Plan , Price ,
Promote And Distribute Want Satisfying Products'
And Services To Present And Potential
Custmers”.According To Stanton.
 Simple Marketing System

Communication

Goods/services
Industry Market
(a collection (a collection
of sellers) Money of Buyers)

Information
 Customer Delivered Value
Starting
point Focus Means Ends

Existing Selling and Profits through

Factory products promotion sales volume

(a) The selling concept

Customer Integrated Profits through

Market needs marketing customer
satisfaction

(b) The marketing concept

 Marketing Emphesise Buyers ‘Needs Whereas
Selling Emphasises Sellers Need.
 Selling Focuses On The Needs Of The Seller ,
Marketing Focus On The Needs Of The
Buyers .
 Selling Comes After The Production Has Been
Undretaken, But Marketing Comes Before The
Begning Of The Production Cycle And
Continues Even After The Sales Has Been
Efected Because “After Sales Service” May Be
Nacessary To Satisfy The Wants Of The
Custmers.
COMPARISON BETWEEN MARKETING
& SELLING
MARKETING
 Focuses on customers
need ‘s.
 Customer enjoys
supreme importance.
 Product planning and
development to match
products with market.
 Integrated approach to
achieve long term goals.
SELLING
 Focuses on seller’s needs.
 Sellers enjoy supreme
importance .
 High pressure selling to
sell goods already
produced.
 Fragmented approach to
achieve immediate gains.
 Converting customers  Converting products
needs into product. into cash.
 Profits through  Profits through sales
customers volume.
satisfaction.
 Bibliography
 Philip Kotler : Marketing Management
 William J.Stanton: Fundamentals Of Marketing
 Ved Prakash : Marketing Management
 Dr. C.B. GUPTA & Dr. N. Rajan Nair: Marketing
Management
THANK’S
THANK’S