MUHAMAD IKHWAN BIN MUHAMAD AZIZIE (MIMET) EDUCATIONAL PURPOSE ONLY BUSINESS IDEA

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BUSINESS IDEA

Business Title : Digital Al-Quran Read Pen

Team Name : Gah Samudera Enterprise

Names : Muhamad Ikhwan bin Muhamad Azizie

Contact Details
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Address Jalan Ambang Botanic, Bandar Industri, Manjung, Perak

Tel 056837361
Title Page/s
Mobile 0177194928

Contents
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Section 1.0 EXECUTIVE SUMMARY 1

Section 2.0 PRODUCTS AND SERVICE DESCRIPTION 2
Section 2.1 PRODUCT INTRODUCTION 2
Section 2.2 PRODUCT FUNCTIONS 3
2.2.1 PEN FUNCTIONS 3
2.2.2 QURAN INK 4
Section 2.3 PRODUCT FEATURES 5
Section 3.0 TECHNOLOGIES DESCRIPTION 6
Section 3.1 MATERIALS 6
Section 3.2 PRODUCT DESCRIPTION AND PROCESS 7
Section 4.0 MARKETS AND COMPETITION 8
Section 4.1 MARKETS 8
4.1.1 MARKET TARGETS 8
4.1.2 POTENTIAL BUYERS 9
4.1.3 POTENTIAL MARKET REGIONS 9
4.1.4 POTENTIAL RANGE OF CUSTOMERS 9
Section 4.2 COMPETITORS 10
4.2.1 SALES STRATEGY 10
4.2.2 SALES STRATEGY - INDIRECT
11
4.2.3 MARKETING STRATEGY
4.2.4 MARKETING STRATEGY PROCESS 13
14
Section 5.0 BUSINESS MODEL 15
Section 5.1 COMPANY PROFILE 15
Section 5.2 BUSINESS MODEL DEFINITION 16
Section 5.3 BUSINESS MODEL FOR READ PEN 17
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Section 1.0 EXECUTIVE SUMMARY

Digital Quran read pen is an important breakthrough to the modern world of Islam. It has
different voice recitations and let you choose your favorite recitor’s voice. You can repeat as
much as you need to hear the ayat (verse) or complete surah (chapter) so that you can over listen
to it till you memorize. Just turn on and point it to the verse then it will recite for you.

It is nice since you are using for memorizing Quran and also you can get translation of
Quran. There are several languages that you can choose whichever language you are comfortable
to study with. It has Quran book which was programmed to the Quran reciting digital pen so you
can use only with that book. I believe if you use, it will be very helpful to memorize the Quran
and also to know the best way to recite the Quran.

There are many technical and non technical aspects that surround these ideas of digital
Quran read pen. There are many features included in this small read pen. Users need to press the
button for 2 seconds to turn it on/off, turn on the pen with blue light on, same way to turn off the
pen. Read any ayat, whole surah and whole page by pointing the read pen to the ayat, Surah
name or page number. The other important part of this pen is it has 1 complete Translation
Voices (English) Other Translations Available. Other than that, this digital Quran read pen is
also built in speakers. It is supported by PC connection and allows the user to connect the USB
with the PC. It will automatically power off if not in use for 3 minutes. Users also can use it to
Store and play the MP3 files. In order to make it effective working time, one should recharge it
for six hours until the LED turns into green color.

We already plan well to have around RM30000 as a possible return on investment. By

having that amount of return on investment, we are able to supply stock to forty retail outlets
throughout Malaysia and surrounding city areas. We are also able to reach this much of turnover
if we will sell our product even at an evening market every Saturday and Sunday to be able to
reach that amount of profit. Lastly, we recommend customers to just buy Quran read pen with
Quran book and memorize right away.
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Section 2.0 PRODUCTS AND SERVICE DESCRIPTION

2.1 PRODUCT INTRODUCTION

Digital Al-Quran Read Pen

Digital Quran read pen has become one of the popular tools for the new comers to the
religion of Islam or also known as mualaf and not to miss the youngster who are still in the
process of learning Quran. Digital Quran read pen acts as one of the important breakthrough to
the modern world of Islam because of its benefits and enhance the quality of learning of Al-
Quran.

Quran memorizing is very important for your hereafter life. It is very important because
when you recite the Quran, it means that Allah is talking to you. So the Quran will remind you
do have and don’ts to follow what are being ordered and stay away what is being prohibited. You
are connecting your heart to God so he will shower you his mercy. There is hadith from the
Prophet meaning that your dwelling in paradise will be the last verse that you read. That is that
paradise ranks from down to the peak so you are going up like you are riding elevator and your
position will be where your recitation of Quran ends. So if you need to memorize, you can use
Holy Quran Pen to memorize the Quran.
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2.2 PRODUCT FUNCTIONS

2.2.1 PEN FUNCTIONS

Function: Long press on/off for 2 seconds, turn on the pen with blue light on, same way to
turn off the pen. Read any aya, whole surah and whole page by pointing the red
pen to the aya, Surah name or page number.
Button functions:
Reading state MP3 state
On/off, MP3 On/off, MP3
Short press: Change to MP3 Short press: Change to read Quran
Long press: Turn on/off Long press: Turn on/off
Next/sound Next/sound
Short press: read the next aya Short press: next song
Long press: Language
Translation Translation
Short press: Translation Short press: Previous song
Long press: Change different book or
reciters
Pause/repeat Pause/repeat
Short press: Pause/play Short press: Pause/play
Long press: Repeat Long press: Repeat reciters
Vol+, Vol-
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2.2.2 QURAN INK

Based on the picture above, blue circles show an example of the ink used to detect the readings
by using the digital Al-Quran read pen.

The ink can be custom made by giving us the owner’s copy of Quran. Just supply us your Holy
Quran in any size; we will supply the owner with the pen a transparent plastic film with invisible
code. With this film, our Read Pen will work on each user’s own Holy Quran. That means, one
Read Pen can read any Quran of different size.
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2.3 PRODUCT FEATURES

There are many technical and non technical aspects that surround these ideas of digital Quran
read pen. There are many features included in this small read pen.

The main features include:

• 4 complete reciters of complete Holy Qur'an by Al-Afasy, Ajmi, Abdul Basit, Al-Me'aqli and
Ayyub etc.
• 1 complete Translation Voices ( English ) Other Translataion Avaible.
• To read user’s own Holy Quran:
Just supply us your Holy Quran in any size; we will supply you with the pen a transparent plastic
film with invisible code. With this film, our Read Pen will work on each user’s own Holy Quran.
That means, one Read Pen can read any Quran of different size.
• Complete Holy Quran Book in well printed Othmani font on precious paper with beautiful
cover.
• Read Pen can read any page, Sura or Aya by only touching the text in the Holy Qur'an Book.
• Simple and easy way for people with reading difficulties, learning disabilities or dyslexia to get
immediate word support when they are reciting.
• Perfect for those who want to learn how to Recite (Read) Holy Quran without a teacher
especially for non-Arabic People.
• With the help of Read Pen, children and adults can conveniently recite Holy Quran anywhere
any time.

Other features include:

• built in speakers
• PC connection. USB allows the user to connect with the PC
• Effective working time after fully-charged: over 6 hours
• It will automatically power off if not in use for 3 minutes
• Storing and playing MP3 files
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Section 3.0 TECHNOLOGIES AND PROCESS DESCRIPTION

3.1 MATERIALS

A) Read Pen

1. Cover made of plastic

2. Electronics
3. Wires

B) Al-Quran

1. Paper (For new set of Al-Quran)

2. Special ink used to detect aya/surah using the read pen
3. Plastic

C) Others

1. Wires
2. Battery charger / Charger
3. Plastics to cover accessories
4. Cardboard for storage
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3.2 PRODUCT DESIGN PROCESS

All Industrial Design projects follow the following process in order to launch a successful
product into the marketplace. We work with our clients in using the following model to insure
that all phases of the design process are addressed.
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Section 4.0 MARKETS AND COMPETITION

Section 4.1 MARKETS

Section 4.1.1 MARKET TARGETS

In general, the market targets for buyers of this product of digital Al-Quran read pen are
ranges from youth to elder community of Islam. Just like ordinary Quran, non-Muslims also can
participate in buying this product if they are really wanted to get know of Islam. Muslims
consists of different kind of people from many part of regions in the world, thus the markets are
huge especially in developed country such as Malaysia, Arabs and Indonesia.

The markets are expected to have better impact in Europe and North and South America
because of this advanced technology it carries which could impress world community of the
modern world. Even though Muslims community in North America and Europe are less than
other part of regions such as Asia and Middle East, they prove to be much potential buyer
because of their higher level of wealth and are mostly are able to afford the cost of digital Al-
Quran read pen.
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4.1.1.1 POTENTIAL BUYERS

General : 1. Muslims community

2. Non-Muslims community (Atheist and other religions)
Detailed : 1. Mualaf (New comers of Islam)
2. Muslims in process of learning Quran
3. Muslims who are learning certain/specific kind of recitation
4. Qari / Qariah (Persons who learn/read Quran)
5. Person who seeks for paradise hereafter

4.1.1.2 POTENTIAL MARKET REGIONS

In a future planning, regional market will include Islamic country, Europe, North/South America,
and Middle East. Unfortunately for now, we are going to start off in Malaysia as a headquarters
for our company.

4.1.1.3 POTENTIAL RANGE OF CUSTOMERS

Potential range of customers helps to develop our overall

promotional strategy. By knowing range of customers, we are
able to understand their characteristics which will help us in
our sales strategy.

Religions : Not limited to Muslims only

Age : youth from age 8 years old

Sex : Male / Female

Income Level : Able to afford at any level

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Section 4.2 COMPETITORS

Competitors are any person or entity which is a rival against another. In business, it is a
company in the same industry or a similar industry which offers a similar product or service. The
presence of one or more competitors can reduce the prices of goods and services as the
companies attempt to gain a larger market share. Competition also requires companies to become
more efficient in order to reduce costs. Our competitors in Malaysian market will be:

1. A S Noordeen
2. Yusran Publishing House
3. IBT Books (Islamic Book Trust)

Those 3 are examples of our market competitors which are really strive in producing books or
tools which are related to Islam. In order to be the best among them, we will take steps in
planning strategies and ways to be ahead of them. Thus, we are able to rank against them in order
to achieve a high profit due to sales. The strategies will be discussed on the smaller topics below.

Section 4.2.1 SALES STRATEGY

There are different methods in order for sales strategy. Each strategy has it owns advantage and
disadvantage. Since nowadays, markets have been widely spread as a result of the internet, eBay
and Amazons website.

4.1.1.1 SALES STRATEGY TECHNIQUES

Sales strategy is often overlooked in a presales

planning. Learning from military strategists, there are 2
basic types of sales strategy. No company can succeed;
much less survive, without effective sales strategies.
Two basic strategies are the direct sales strategy and the
indirect sales strategy. Understanding what these
strategies mean and how they can best be implemented
can are essential to long-term success.
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4.1.1.2 SALES STRATEGY - INDIRECT

An indirect sales strategy is a less used, but more sophisticated sales technique. To use an
indirect sales strategy means to change the rules of the sales evaluation process. It can be apply
by doing this by introducing new capabilities and criteria that the competition may not have and
making them essential to the buyer's evaluation criteria.

For digital Al-Quran read pen, we are going to use this indirect sales strategy because of its
feasibility to handle. We just need resellers, franchise partners and licensed partners to able us to
sell our product. Around 20% of the product profits were given to them. It is also because we
would like to reduce our costs in terms of money.

1. Focused on the various sales channels you can leverage to increase your sales success.
For example, this could be resellers, franchise partners and licensed partners.
2. Conducted through affiliates or a reseller. Two examples are Avon or any product that a
person purchase at the local grocery store

Benefits of indirect sales strategy:

1. Company can expand its geographic reach without having to hire hundreds or even
thousands of sales representatives.
2. The costs associated with sales are directly in proportion to how successful the reseller is.
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4.2.2 MARKETING STRATEGY

The marketing concept of building an organization around the profitable satisfaction of
customer needs has helped firms to achieve success in high-growth, moderately competitive
markets. Customers have it own needs. As technologies developed, everything is getting easier.
Peoples around the world have the needs to continue their learning process in daily day. We
provide Digital Al-Quran Read Pen in order to satisfy our customer need. Thus, Digital Al-Quran
Read pen is not just a technology breakthrough but also as an improvement in Islamic world
which really encourage the believers to learn and implement Quran in daily lives.

We have listed on how or strategy to market our products as below:

1. Through advertising on newspaper

Newspaper such as The Star and Metro is a good starting place to start advertising. This
is because they have more readers than other newspaper thus giving us advantage in
exposing this product to the community.

2. Mass media by using television as a medium to expose the product to the public
TV3 station is the best amongst other local television station in order to gain more
publicity.

3. Take advantages of Islamic reality television series of Youth Imam and Al-Quran
Academy.
Through this kind of television, the contestants are able to apply our product in their
lesson of learning Quran. Thus, by sponsoring this kind of television show will make our
company name raised and known to the Muslims community

4. Use agents to promote.

By using agent to promote our digital Quran read pen, we do not have to focus on long
term advertising and thus able to save costs of money.

5. By having vendors to distribute all over Malaysia.

Having a signed contract with stall and vendors around Malaysia will able us to sell our
product in much higher efficiency and thus able to return profit in a small amount of
time.
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1.2.2.1 MARKETING STRATEGY PROCESS

This marketing strategy process will be implemented in our own marketing strategy.

The picture above shows the process for developing and aligning marketing strategy.
These are the steps you should follow to create and execute a winning marketing strategy.
I’ll briefly review each step in turn:

1. Understand Your Customer

Develop a clear picture of your target customer using market research and analysis.
Understand their pain points and the benefits of your solution.
2. Analyze the Market
Some basic market research should allow you to find market data such as total available
market, market growth (historical numbers and projections), market trends, etc.
3. Analyze the Competition
Ask yourself what other choices your target customers have to solve their pain point.
Research and assess the strengths and weaknesses of each. Take a look at this article for
more info on competitive marketing strategy.
4. Research Distribution Channels
What is the best way to deliver your product or service to your target customers? This
will impact your sales strategy and your financials, as well as your marketing mix.
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5. Define Your Marketing Mix

Check out this article about defining your marketing mix: Product, Price, Place and
Promotion.
6. Analyze the Financials
Put together your marketing budget and evaluate projected marketing ROI, customer
acquisition costs, etc.
7. Review and Revise
Continuously evaluate the effectiveness of your marketing strategy, and revise or extend
as needed.
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Section 5.0 BUSINESS MODEL

5.1 COMPANY PROFILE

Our company is one of the companies that create a new product which related to Islamic value
such as Quran translation book and Islamic studies text book. It is a huge step up for us to create
entirely new products which are really a breakthrough to Islamic community. Our company was
established less than a year ago and still standing strong in terms of financial.

PROJECT MANAGER
(IKHWAN)

TEAM DESIGNER & TEAM FUNISHER &

TEAM FABRICATOR TEAM PLANNER
( IZZUDDIN ) (AKMAL)

Core values

As a Development Foundation, our core values are designed to enhance good corporate
citizenship. There are four core values that the Eskom Development Foundation subscribes to:

Excellence Acknowledged by all for an ingrained drive for exceptional

standards and professionalism.
Innovation Value adding creativity and results oriented
Customer A commitment to exceed the needs of the receivers of products and
satisfaction services
Integrity Honesty of purpose

Core Strategy
The Khilafa private limited is a company that supporting social and economic objectives in
Malaysia and vigorously promoting Muslims economic growth in Malaysia.
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Goals
Strategic goals express the things that must be achieved to enable us to move to our desired state
of being one of the leading socially responsible organizations in the development of communities
for growth and prosperity. Our goals are:

 To develop Islamic Entrepreneurs

 To develop Islamic educational programs
 To develop a high quality products
 To improve business efficiency of Islamic world.

5.2 BUSINESS MODEL DEFINITION

Converting innovation to economic value

A business model describes the rationale of how an organization creates, delivers, and
captures value- economic, social, or other forms of value. The process of business model design
is part of business strategy. Business plan is implemented by a company to generate revenue and
make a profit from operations. The model includes the components and functions of the business,
as well as the revenues it generates and the expenses it incurs.
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In theory and practice the term business model is used for a broad range of informal and
formal descriptions to represent core aspects of a business, including purpose, offerings,
strategies, infrastructure, organizational structures, trading practices, and operational processes
and policies. Hence, it gives a complete picture of an organization from high-level perspective.
Business model is that it defines the manner by which the business enterprise delivers value to
customers, entices customers to pay for value, and converts those payments to profit: it thus
reflects management’s hypothesis about what customers want, how they want it, and how an
enterprise can organize to best meet those needs, get paid for doing so, and make a profit.
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5.3 BUSINESS MODEL FOR DIGITAL AL QURAN READ PEN

As an introduction to our business model, we would like to brief of our idea. The idea
sparks when seeing our Muslims brother reading the Quran. We are also impressed seeing of our
Muslims brother memorizing the Quran, aya by aya, surah by surah and pages by pages. It is not
an easy task to do so. So by introducing our products, we will enhance the experience that
enables Muslims to easily memorize, reading and hearing the Quran and recitation.

The market we are planning focusing in operating in includes Muslims community in Malaysia.
While the industry we are heading into are generally in publishing and manufacturing of this
digital Al-Quran read pen.
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KEY BUSINESS OBJECTIVES

Business objectives and associated strategies could also be called defining your business goals.

No. Key Business Objectives Associated Strategies

1. To establish a workplace 1. Rent workshop or factory space with a lock up storage

that functions at area
optimum capacity 2. Ensure all raw materials are on regular auto-order
2. Have RM30,000 turnover 1. Supply stock to forty retail outlets throughout Malaysia
in first year of operation and surrounding city areas.
2. Start a stall at evening market every Saturday and Sunday
3. Offer free product to a variety of home ware
4. Develop a referral reward program for those retail outlets
that refer me to other potential suppliers
3. Build a reputation for 1. Ensure that raw materials are purchased from suppliers of
quality, error-free the highest quality
products and service 2. Encourage constructive feedback from customers and
suppliers
4. Build a solid customer 1. Undertake networking activities to build up name and
base on which to expand reputation
product range 2. Always provide exceptional, on-time to customers
3. Keep up to date with trends in the industry and constantly
provide new products for customers to choose from.
5. Have product range 1. Spend time each week sourcing new product
expand to include a 2. Take short courses to learn how to produce items that
variety of functions by the interest me
end of the first twelve 3. Encourage continued feedback from retailers on shelf life
months of various products and consumer buying patterns
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REASONS

The reason why we chose this product is because it is a brand new idea, which most of
the Muslims community doesn’t know. We seize and took this opportunity to introduce our
product to the market because it will become an iconic symbol of technology development in
Quran since 1400 years ago. Instead of using paper as a medium of writing on top of it, we
implement it by includes special ink for the read pen to read it and produce sound such as the
recitation of the pointed ink of the surah.

NEEDS

Customers will have their own needs to satisfy their own needs. As stated at the start of this
business plan, our targets or potential buyers are:

General : 1. Muslims community

2. Non-Muslims community (Atheist and other religions)
Detailed : 1. Mualaf (New comers of Islam)
2. Muslims in process of learning Quran
3. Muslims who are learning certain/specific kind of recitation
4. Qari / Qariah (Persons who learn/read Quran)
5. Person who seeks for paradise hereafter
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HOW

The product is already exist in current market and yet still unknown to most of the Muslims
community. What our company are better preparing to do is the by promoting this product. The
product is an innovation to an existing product. The technology is already there, so it wouldn’t be
hard for us to apply It in our own digital Quran read pen. The ways we are going to earn profits
are by selling our products to the market by:

1. Online, through website such as Amazons.com and eBay.com

2. Common types of direct sales are those you sell over the counter to your
customer
3. Through direct mail marketing