Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Organizational Strategy
Valuable Rare
Step 2
Conduct situation analysis
Step 3
Choose strategic alternatives
Adapted from Exhibit 9.1
©2004 by Nelson, a division of Thomson Canada Limited
6
What Really Works
Strategy-making for Firms, Big and
Small
strategic group
Secondary firms
firms that follow related but
Exhibit 9.2
Portfolio Grand
Strategy Strategies
Exhibit 9.4
Growth Stability
Retrenchment Recovery
Exhibit 9.8
©2004 by Nelson, a division of Thomson Canada Limited
28
Entrepreneurship:
A Firm-Level Strategy
Entrepreneurship
process of entering new or
established markets with new goods
or services
Entrepreneurial orientation
set of processes, practices and
decision-making activities that lead to
new entry
characterized by autonomy,
innovativeness, risk-taking,
©2004 by Nelson, a division of Thomson Canada Limited
proactiveness, and competitive 29
What Really Happened?
Focused product lines
Improved store network
Removed costs from its structure
Revenues, share price, and
operating earnings all increased