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Plainsboro, NJ, March 31, 2011 --(PR.com)-- Weekly Reader, a leading publisher for the pre-K through
high school education markets, has selected Digital Brand Expressions (DBE) to help increase audience
engagement and drive new subscriptions through digital channels.
Weekly Reader has been creating cutting-edge, curriculum-rich supplemental materials for more than 100
years. Its unique digital products and 11 award-winning classroom magazines give teachers tools that
help them achieve their goals while inspiring students and igniting their love of learning. The publications
are widely valued as a curriculum resource within classrooms, with teachers holding subscriptions for
print and digital content that enriches the classroom experience. Weekly Reader subscriptions can also be
purchased by parents, giving them access to early reading tools and after school enrichment activities.
Weekly Reader is owned by the Reader's Digest Association.
“DBE is very excited to be working with the Weekly Reader team on their search and social media
initiatives,” said Veronica Fielding, CEO. “Many of us grew up with Weekly Reader publications and it's
wonderful to have our team selected to help educators and parents discover the amazing digital learning
experiences Weekly Reader is creating for today's children and teens. While our paid search team gets
started positioning Weekly Reader as the top source for educators and parents searching for news and
reading resources, our social media team will be guiding Weekly Reader through our 5-Phase Social
Media Parachute Process to create a strategic and impactful social presence.”
“Over the past five years, Weekly Reader has produced some of the most dynamic digital learning
experiences available anywhere,” said Ira Wolfman, the company's Senior Vice President for Editorial.
“Teachers are excited by our new online reading-comprehension program, multimedia digital editions,
themed literary websites, and overnight Classroom NewsBreaks. We're thrilled to be working with DBE
to let more educators know about our remarkable new resources.”
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Media Contact
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Ms. Michelle Brusyo
609/688-8555
MBrusyo@DigitalBrandExpressions.com
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Contact Information:
Digital Brand Expressions
Michelle Brusyo
609-688-8555
mbrusyo@digitalbrandexpressions.com
www.digitalbrandexpressions.com
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