ANALYSIS AND EXAMPLE OF

COMPETITOR BASED PRICING.

WHAT IS A PRICE?
THE AMOUNT OF MONEY CHARGED FOR A PRODUCT OR SERVICE.

VALUE -BASED PRICING

GOOD-VALUE PRICING

VALUE –ADDED PRICING

THE NEW FIAT PUNTO
PRICING STRATEGIES OF FIAT

 COST-BASED PRICING

 PRODUCT LINE PRICING

FROM ACTIVE TO EMOTION

 OPTIONAL-PRODUCT PRICING
ACCESSORIES
IN CAR CARE
INTERIORS
SAFETY
STYLING
COMPANY AND PRODUCT COSTS
FIXED COSTS VARIABLE COSTS
COST AT DIFFERENT OUTPUTS BREAK-EVEN PRICING
PETROL DIESEL 1.4

i 20 MAGNA i 20 ASTA i 20 ASTA (O) i 20 MAGNA i 20 ASTA i 20 ASTA (O)

480200 560201 582200 619798 683431 720449
FIAT PUNTO V/S HYUNDAI I 20
FIAT HYUNDAI

PUNTO i 20
DIMENSIONS (MM) 2510 X 1687 DIMENSIONS 2625 X 1710

ENGINE (PS) 80 / 90
ENGINE (PS) 68 / 76 / 90
BOOT SPACE 370
BOOT SPACE 280 (LITRES)
(LITRES)
WARRANTY 2 YEARS
WARRANTY 2 YEARS UNLIMITED
UNLIMITED MILEAGE
MILEAGE
SAFETY( NCAP) 5
SAFETY (NCAP) 5
FEUL ECONOMY 14.97 /15
FEUL ECONOMY 13 / 14.7
WEIGHT(KGS) 1066
WEIGHT (KGS) 1144
WHAT DO BUYERS WANT ???
UNITS SOLD

11913

7680

902
PRICE ADJUSTMENT STRATEGIES
 DISCOUNT AND ALLOWANCE PRICING
REDUCING PRICES TO REWARD CUSTOMER RESPONSES

 SEGMENTED PRICING
ADJUSTING PRICES TO ALLOW FOR DIFFERENCES IN
CUSTOMER S, PRODUCTS,OR LOCATIONS

 PSYCHOLOGICAL PRICING
ADJUSTING PRICES FOR PSYCHOLOGICAL EFFECT

 PROMOTIONAL PRICING
TEMPORARILY REDUCING PRICES TO INCREASE SHORT RUN
SALES
 GEOGRAPHICAL PRICING
ADJUSTING PRICES TO ACCOUNT FOR THE GEOGRAPHICAL
LOCATION OF CUSTOMERS

 DYNAMIC PRICING
ADJUSTING PRICES CONTINUALLY TO MEET THE NEEDS OF
INDIVIDUAL CUSTOMERS AND SITUATIONS.

 INTERNATIONAL PRICING
ADJUSTING PRICING FOR INTERNATIONAL MARKETS
COMPETITORS REACTION
QUESTIONS AND QUERIES???