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CREATING _____

RADICALLY ____
BETTER ________
FUTURES ______
Image credit: NASA / Hubble

FEB 23 2011

SCHOOL OF VISUAL ARTS / NYC

MFA / IXD LECTURE SERIES

VILLE TIKKA

WEVOLVE.US

Image credit: NASA / Hubble



Image credit: NASA / Hubble

1

TURBULENT

TIMES

AHEAD

THE WORLD IS CHANGING FASTER THAN
EVER BEFORE. NO KIDDING.

ANTICIPATING THE CHANGE HAS


BECOME A CRITICAL CAPACITY FOR
EVERY CREATIVE ENDEAVOR FROM
SERVICE DESIGN TO PRODUCT
INNOVATION AND URBAN PLANNING.

OUR FUTURE IS TBD BY :

CLIMATE CRISIS, SOCIAL WEB, ARTIFICIAL


INTELLIGENCE, STEM CELLS, POLLUTION,
PANDEMICS, SENSING ENVIRONMENTS,
RECESSION, PEAK RESOURCES, SENSORIAL
ENHANCEMENTS, POPULATION GROWTH,
POVERTY, AUGMENTED REALITY,

ETC MAJOR FORCES AND DEVELOPMENTS.



“EXTREME IMPROBABLE EVENTS ARE THE
NORM RATHER THAN THE EXCEPTION.
THEY DOMINATE THE WORLD.”

WE CAN’T PREDICT THESE EVENTS BUT


WE SHOULD BUILD ROBUSTNESS AGAINST
NEGATIVE ONES AND BE ABLE TO BENEFIT
FROM THE POSITIVE ONES.

-Nassim Nicholas Taleb,



Author of The Black Swan: The Impact of the Highly Improbable

THE GOOD NEWS :

BIG PROBLEMS AND MAJOR


CHALLENGES – BOTH THE ONES WE
C AN ANTICIPATE AND THE ONES WE
C AN’T – TRANSLATE INTO HUGE
OPPORTUNITIES TO EXPLORE AND
CREATE NEW AND BETTER WAYS OF
LIVING AND DOING :

ARK – CONCEPTUAL MULTIPURPOSE

BUILDING FOR 10.000 PEOPLE, DESIGNED
TO WITHSTAND NATURAL DISASTERS

/by Alexander Remizov


Image credit: REMISTUDIO/ALEXANDER REMIZOV



ROLLING MASTERPLAN –

CITY ON RAILS TO REORGANIZE

URBAN SPACE AND ADJUST CITIES

/by Jagnefalt Milton


Image credit: http://www.jagnefaltmilton.com



BUT IT’S NOT ABOUT ARCHITECTURE
ONLY. DIGITAL SOLUTIONS AND
SYSTEMS HAVE BECOME A CRUCIAL
FRONTIER OF INNOVATION WHERE
WE EXPLORE BETTER WAYS TO
TACKLE MAJOR PROBLEMS.

THE SCOPE OF DIGITAL (DESIGN) IS


CONSTANTLY BROADENING :

SOCIETY  

COMMUNITY  

PEOPLE

X

SERVICES

PLATFORMS  

ECOSYSTEMS  
BETAVILLE – COLLABORATIVE

ONLINE ENVIRONMENT FOR

PARTICIPATORY URBAN DESIGN THAT
ALLOWS ANYONE TO JOIN
DEVELOPMENT OF REAL CITIES

/by Brooklyn Experimental Media Center,


NYU & Hochschule Bremen

GIVE A MINUTE – VIRTUAL SUGGESTION
BOX AND CIVIC ENGAGEMENT
PLATFORM THAT AGGREGATES IDEAS
AND FACILITATES CONVERSATION

/by Local Projects, CEOs for Cities &


Rockefeller Foundation

Image credit: NASA / Hubble

2

ANTICIPATE

CHANGE

& IDENTIFY

OPPORTUNITIES

TO BE ABLE TO CREATE RELEVANT
AND MEANINGFUL SOLUTIONS &
SYSTEMS WE HAVE TO UNDERSTAND
THE WORLD AND PEOPLE WE ARE
DESIGNING WITH AND FOR ON
DIFFERENT LEVELS :

SOCIETY & ECOSYSTEMS
SOCIETY  
> ECONOMIC / POLITICAL /

FUTURES RESEARCH, ETC

------------------------------------------
COMMUNITY  
COMMUNITY & PLATFORMS

> SOCIO-CULTURAL

RESEARCH, ETC
PEOPLE

-----------------------------------------
X

PEOPLE & SERVICES
SERVICES

> HUMAN CENTERED

DESIGN / MARKETING

RESEARCH, ETC
PLATFORMS  
-------------------------------------------------

HUMANS & INTERACTION

> USABILITY / HUMAN FACTORS
ECOSYSTEMS  
RESEARCH, ETC

THE BROADER WE GO OR THE BIGGER
SYSTEMS WE DESIGN, THE MORE WE
NEED TO UNDERSTAND THE FUTURE
CONTEXT AND SOCIO-CULTURAL
REALITIES IN ADDITION TO THE MORE
STABLE BEHAVIORS AND HUMAN
PRINCIPLES.

THE

PROCESS :

FIRST WE NEED TO RETHINK THE
SYSTEMS WE LIVE IN AND TAKE A
BIRD’S GAZE TO THE ISSUES WE ARE
FACING.

THIS HOLISTIC TOP-DOWN


RESEARCH AND ANALYSIS IS NEEDED
TO ENSURE THE FRESH FOCUS FOR
THE WORK.

THE METHODS INCLUDE :

RESEARCH AND ANALYSIS OF THE


SOCIAL, TECHNOLOGICAL,
ENVIRONMENTAL, ECONOMIC AND
POLITICAL MACRO FORCES AND
SYSTEMS, DONE IN COLLABORATION
WITH LEADING EXPERTS.

IDENTIFYING SYSTEMIC ISSUES :

DEFINING A FRESH FOCUS :

ALEX BOGUSKY :

Introducing Common – part community, part
incubator and part media-channel – a “living
network for a new brand of capitalism that
spreads love and prosperity to all
stakeholders.”

THEN, WITH A CRISP NEW FOCUS IN

MIND WE SHOULD MEET THE

VANGUARD OF CHANGE TO IDENTIFY

AND DEFINE NEW OPPORTUNITIES.

THIS BOTTOM-UP RESEACRH AND



ANALYSIS GETS US UNDER THE SKIN

OF THE ISSUE TO SEE HOW CHANGE

C AN AND SHOULD HAPPEN.

SOME OF THE METHODS ARE :

INTERVIEWS OF THINKERS AND DOERS –


REAL AND VIRTUAL ETHNOGRAPHIES –
OBSERVATIONS – IMMERSIONS INTO
SOCIAL MOVEMENTS, CURIOUS ARTICLES,
QUIRKY BLOGS, EXPLORATIVE REPORTS,
ART EXHIBITIONS – ETC.

TO IDENTIFY NEW CONCRETE
OPPORTUNITIES WE SHOULD EMBRACE
FUTURES THINKING :

ART
CULTURE
TECH

WE CAN CONNECT AND COLLABORATE
WITH THE ONES WHO ARE ON THE CUSP
OF CULTURAL, ARTISTIC OR
TECHNOLOGICAL CHANGE – PEOPLE
WHO DARE TO THINK DIFFERENTLY AND
DEVELOP NEW IDEAS ABOUT FUTURE
AND ACTIVELY EXPERIMENT WITH NEW
MEANS TO GET THERE.

THEN
DESIRABILITY

DEFINE WITH

DESIGN

THINKING :

DESIRABILITY > HOW PEOPLE GIVE
MEANING TO THINGS AND WHAT THEY
FIND RELEVANT.

VIABILITY > WHAT KIND OF MODELS OR


SYSTEMS ARE VIABLE AND SUSTAINABLE.

FEASIBILITY > WHY SOME


TECHNOLOGICAL ENABLERS WILL
SUCCEED AND WHY OTHERS WON'T.

Image credit: NASA / Hubble

3

BE

THE

CHANGE

FIRST :

DON’T CREEP – LEAP. BE WILLING



TO THINK DIFFERENTLY.

“WE CAN’T SOLVE PROBLEMS USING



THE SAME KIND OF THINKING WE USED

WHEN WE CREATED THEM.”

- A lbert Einstein

EXPLORE THE TOTAL OPPORTUNITY
SPACE FOR INNOVATION :

INCREMENTAL
EVOLUTIONARY
REVOLUTIONARY

INCREMENTAL CHANGE MIGHT RESULT
TO BACKWARD CHANGE IN THE LONG
RUN.

EVOLUTIONARY CHANGE CREATES


SHORT TERM SUCCESS – BUT THAT’S IT.

ONLY THINKING THE UNTHINKABLE


CREATES THE CAPACITY TO START A

NEW ERA!

Sunglasses  by  Jeremy  Sco1  X  Linda  Farrow  SS2011  

SECOND :

ORCHESTRATE & COLLABORATE.


EMPOWERING PEOPLE AT THE



VANGUARD OF CHANGE IS THE SAFEST
BET FOR SYSTEMIC RADICAL INNOVATION
THAT CREATES DESIRABLE, VIABLE AND

FEASIBLE MEANS FOR FUTURE.

OPEN COLLABORATIVE PROCESS ALLOWS
MULTIPLE ENTRY POINTS FOR
PARTICIPATION :

PROBLEM &

IDEATION &
EVALUATION &

INSIGHT

CONCEPTING
ITERATION

DEFINITION

THIRD :

DO GOOD – DO WELL.

ECOSYSTEMS THAT CREATE VERSATILE



VALUE – SUCH AS FINANCIAL, SOCIAL, AND

CULTURAL CAPITAL – AND DISTRIBUTE THE

VALUE ARE LIKELY TO BE MORE VIABLE AND

SUSTAINABLE IN THE LONG TERM.

MAKE PROFIT

DO HARM

X
DO GOOD

MAKE LOSS

FOURTH :

TAKE THE LONG AND BROAD VIEW.


MORE THAN EVER BEFORE “A DESIGNER



IS AN EMERGING SYNTHESIS OF ARTIST,

INVENTOR, MECHANIC, OBJECTIVE

ECONOMIST AND EVOLUTIONARY

STRATEGIST”

-R. Buckminster Fuller



MARRY DESIGN THINKING WITH

FUTURES THINKING.

FUTURES

THINKING

DESIGN

THINKING

CREATE _______
RADICALLY ____
BETTER ________
FUTURES ______