Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Mr. S. KUMAR.,MBA.,M.PHIL.,(Ph.D)
Asst.Professor & HOD / MBA,
Maharaja Engineering College, Avinashi-641 654.
&
Mr. A.V.HARIHARAN.,MBA.,M.PHIL.,(Ph.D) Asst.
Professor, RVS Faculty of Management, Kannampalayam,
Coimbatore.
&
S.Vandhana,
Student
Maharaja Engineering College , Avinashi.
INTRODUCTION
There are nearly 6,38,000 villages in INDIA. Of these only 0.5% have
the population above 10,000. And 2% of the population between
5,000 to 10,000. 50% of the villages have a population below 200.
From this it becomes clear that the rural India is the best market ever
for the FMCG in the country.
SOME OF THE FAST MOVING
CONSUMER GOODS IN INDIA
FNCG COMPANY’S FOCUS ON PRODUCT
INNOVATION
Many FMCG companies a large chunk of their revenues up to about 60
per cent comes from new product launches.
HLL's rural marketing initiatives began way back in 1988, when the
company had launched 'Wheel' for the rural and lower income urban
consumer.
They made the people understand the effect of using shampoo and
they demonstrated how it makes the hair smooth.
RETAILER AND DISTRIBUTION NETWORK AND
WITH INNOVATIVE MARKETING STRATEGIES
The two major Cola brands Coca-Cola and Pepsi apart from their
usual battle over market share have been trying hard to enter into
rural markets.
They provided small bottles apart from 1 liter bottles to attract the
low income groups.
From all the above information's it is clear that the rural India can be
one of the most feasible market for the development of the FMCG
in INDIA.
Thus if planned properly and with the use of new strategies and
technologies the rural India market can be captured and a great
margin of profit can be earned by the FMCG companies.