Está en la página 1de 15

c

c
c
c
cc
c
On

Tractor Industry
c
c
c

ñ  

cc cc
 
c  
ccc
c  
c
 cc
c  c


c c

cc
cc
 c  c

c!c
 cc

c 
 cc
c

c
c
c

3 TER 1

INTRODU3TION
c

1.1 Background
g c c    c 

c 
c 

c  c g c 
c c   c  c
 c  c g 
c  c  c c  c  c  
c c  c  c c 
 c c 
cc cg cc  c ccc ccc c ccc  cc c
cccc
 ccc cc

ccc 

c c cg cc  c
 c  c g c  c  c c c c  c   c c  c  c  c
  c  c c

g cc  cccc


ccc c c c
ccc   c
  c  c cc 
c
c  g cccc
c c
c
 c   c c  c c 
c c
c 
c  c 
 c  c c
cgcccc cc
c ccc
c c 
c c  
c
 ccc c c  cg  c  cgcc
 cc cc
c c  c c  c 
 c c c  c  c 
 c c  cc  c c c c
 c  c c 
 c c c c   c c c  c  c  c c  c  c c
 c ccccc
 cccc c ccc cc  c  c
 c 
 c ccc c
ccc ccc ccc
c
1.2 Government Initiatives for griculture Sector
g c !
c  c c   c  c c   c 
c c c c  c
 
  c cc

c"c
Ãc   c c#$%c c  cc cc c 
 ccc c c c
c 
c   c !c c & c  c #c c 'c
! c c(c
c
c

Ãc   c c#$%c))c  cc c)c


c c c c c c
c  c  c  c c  c  c  c     c c c   c
c    c  c c c c   c 
 c  c c c  c   c
c
Ãc ! c  c  c   c  c c c c c 

c c c  c c
c c c c c c  c c 

c c c c c  c c c
#$%c c  c
Ãc c    c  c  c  c  c c #$%c *)c  c c  c  c  c *c
 c  c c  c  c c c c  c c  c !
c # c c


c c' c c c c$ c c  c  c c cc
c  c  c c   c  c
c c &
c c c c c c c  c  c c  c

cg cc c!
cc c  cc  c c c  c
cc c
cccc  c
c  cc&
ccc
Ãc g c cccc c cccc  c c
cc   cc
ccc
c  c cc
Ãc c   ccc c)c 

c c+ c +c
Ãc $ cccc ccc c  c c cccc c  c
c   cgc
cc
 c
c
Ãc c  cc ccc c c
c c  c c c c  cc

c
ccc ,
c 
c#$%c )c  c cc cc c
c
c

1.3 gricultural Equipments


c 
cc c 

c  cc
c c
c,
  ccc"c

c
&$c %
c( 
c
 !"c $cc ( 
$cc
"' ! "c c$c
#!!$"c c %!$ # 
$
%!c%   

$
%

)# 
c ) !!cc )  !+%!$ )( 
 )c
) !
) )( )# 
 - 
)%!$
c )%! )#!!c ) $$ )  
,
) *
c )  ! ) ) )(!!+  !!
) 
)#
! ) 
c ) !! 
)  
)& ) ,!+  )!
)# 
cc )(cc )
).!!
) c

c
c
c

3 TER 2

REVIEW OF LITERTURE

2.1 Overview of Tractor Industry in India:


c g  c c  
c c 
c c  c c  c c c  c c c
 
c c   c c  c  c  c -c c c c c  c 
c
**.c c cc c c,
  c ccc
c.c cc
c c c c c  
c c .c /- & c c  .c  c
g   cc/ c  .c c0c1 ccg c c/c.c
 cc
c c cc  
c c c c   cc-c,
 c
 cc
 /c c c,
 cccc cccc  cg c c  cc c
1 c ccc *c1 cc c
 c c
c.c ccc

2.1.1cMarket Share of various competitors in Indian Tractor Industry:c


c ccc cc  c&
cc cc)*cccc c
 c.c ccc c cc  c
JN-December 3alendarised- Only Domestic
Manufacturer Jan-December M.S.%
2009 2008 GR% 2009 2008
-c(# c   c  c  .c *.c * .c
 c(# c )c  c *.c .c  .c
$($c * *)c * )c  .c .c .c
g/c *)c  *)c * .c  .c .c
01gc  c )*c *.c *.c .c
&(10 c *c  c )).c .c .c
1c *)*c **c *.c .c .c
/c )*c * c  .c .c .c
$ c  c * c ).c *.c  .c
TIV 361141 308173 17.2% 100.0% 100.0%
c
c
c

r ñ
   
6.
0(< --- (.# 438:5 .-
43175
(6' :3425 83745
13;;5

'#
93:85 ./.c0%
123415
-0#
873475

#6-c0%
223725

c
c

c    c c  c c g  c c  


c c c   c  c    c
c cc

cc1c cccc c cc  cc c
cc cc   c 
 c  c c c cc     cc0 c
 ccc c  c cc  c c
 c ccc  ccc
 c cc
c  ccc c c  c cc
c cc c
c c    c  c c  c  c
c c c   c c    c
  c cc   c cg cc
c
g c c c 
cg cc c cccc c ccc c c cc
#$ ccc cc c 
ccc cc   c cc  cc
c c c   c

c
 c!cc$cc
 c c1 c
 cc cc c cccc cc$c c c
c
1 c  c 0
c c c  c  c 'c ! c  c c  c  c c
  c ccc
 cc ccccc c( c c g c
c c   c   c c c 
c c c c c !c  c
c  c
  cc  c c c c
cc  c c c c  c
 c c  c  c 

c    c g c  c c c c c c
 c
c c  

c 
c  
 c 
c  c  
 c  c  

c
c
c

cc c  ccc ccg  cc c


c c cc
c c

c c  c c cc cc c cccc

2.2 resent Scenario & Industry Economic Features:


c  
c  c g c c c  c c  c  .c  c c 
c 
 c c c
 c   c c  c c c 
c  c c c  c  c c
$   c   c  c  c  c c c 
 c   c  c  c $c

 cc2 c c 
c c  c c"cc
Ãc 1c  
c
cc$ c cc
Ãc c  c  c  c c c c 
c  
 c c
c  c 2 c c
ccc  c  c
cc   cc
3c
Ãc   c    c 
c c 
c    c  c  c
   c cc   c cg cc
Ãc c  cc   c c 
 c c  c  cc
c  c c c  

c
c  c c  c 
c  c  
 c  c
 

c c  
c c  c    c c   c 
c c  

c
c c
c   c c   c
cc c c  c
 c 
c c

c c 
cc c
 c  c  cc 

c c ccc cc
ccc
c 
c c  c c  c c  c  c  c  c 
 c  c
c  c c  c  c 1c  c c c    c  c c c c 1c  cc

 c  c c c    c c  c .c  c  c  c  c  c
c  c  c  c c c c  c c ccc
 c c
c cc 
c  c c1 c c 2 c c c0
cc$ c
cc cc c  c c c c
cc  c $!c cc    cc
c ccc 
cc
c
1c c   c c  c c c  c  
 c c c  c
  c  c   c  c c  c    c c 
c c  c  c c 
 c
  cc cc  c c c ccc  c c ccc

cc  cc cg c ccccc
 c1c
c
c

cc 
ccccccc,
c
cc
c
c cc  c
c   ccc c  c  c  c cc c c c     cc
0 c1 cc
 c  c
 c ccc  c  c cc
 c cc,
c cc   c c'cc    cc c  c
 c c $!c cc c  c c    c   c  c0!ccc
c  c c   c c $!c  c  c  c c  c c   c  c c
c cc c c c c c c
c c c cc  cc
( c c c   c  c c  c c 

c 

c c  c  c
  c c  
c
 cc   c  c c cc 
c  c

c c 
 c c  c  c c   c  c g c  c    c 
c  c
  c c   c c

c   cc c c
c   c c c
c
c  c c c  

c 
c  c c  c  c  c c  c


cc cc 
cc
c
3hart 1: nnual Trends in Tractor Sales Volumes ccccccccccc3hart 2: Monthly Trends in Tractor Sales Volumes c

c cccccccccccccccc
$
"c ccc cg cccccc

c
cc 
ccc 
c
ccc c c c.c c 
c
 c
 ccc  cc c
 c c  cc
c c c c
 
 c c
c   c cc* c
c c
c   c  c
  c c   c cc
c c c ccccc c cc
c ccc cc cc c  c cc cc c

c ccc c
 c cc  c c cc

c
 c  c   c c c c c   c 
c  c c c c g c
c
c

 c c c c  c c  c c  c c  c 
 c  c c c
 cc 
c  c c
c.ccc   c  c cc,
c

 c
 c1c cc
c
c   c  c 
 c 1c  c c  c c   c  c c  c
,
  c 

c (c c c c 

c 
c  c c c c
  ccc c1 cc
 c  c ccc

c  c c1c
 c c c    c  c  c c  c c 
c c c  
c c  c
c  c  cc
c c 
cccc c  c cc
c 

c  cc  c'cc(cc ccccc
c  c c c   c  c c c c c c  c c c  c 
 c c

ccc ccc cc 
c  cc ccccccc
c  
c c c  c 
,
 c 1 c 
 c 1c  c c c c
 c c c c c  c  c  c c  c c 
c  c c  c
 cc
c
2.3cIndustry Trends by Region
c c c c c c  
c  
c $c c #c c # c c
c cc c c c cccc
c c

c.c ccccc  cg c
 c ccc 
c c c
 c  cc c .c
 c cc c cc$c c cc

 ccc
3hart 3: Trend in Tractor Sales across regionscc 3hart 4: Trend in Tractor sales across Statescc

ccccccccccccccc c
$
"c ccc cg cccccc
c
c

Movement in Regional Market Shares of Select layers 2009-10 vs. 2008-09 (bps) c

c
$
"cg 
cg
c cc
c
-c  c
c c cc
 c c*.c cc
 c c
1 c/-c& cc/ &cc cc cc cc cc c c
c
c c c c  ccc  c c-c cc c c*c c cc
 c c*c cg cc c cc/ &c  cc c c  cc
cc cc c  cc cc cc c
cc ccc
g cc  c cc-cc  c ccc  c cc
cc c*c c
 c c  ccg/c ccc cc c
c
c c c)c c ccg cc c c-cc cccc c
c c
c*c c c ccc  c cc c cc
c
c

3hart 5: Trend in State wise market share

cnorthern region   cc cc c  cg ccc c


c) c

cc c cc ccccc c .c c 


cc c c c
c 
c cccc 
c 
 c# c
 c1 c c cc
 c  c   c  c c $ c  c c  c   c  c  
c   c
c   c  c   c  

c
c  c c  c  c
 

c   c ccccc c c c 
c c

c cc c  



c
cg c cc  cc c   c
c c    
c ,
 c  c c  c c   c c c  c
c   c  c c c  c  c  c  
c c 
c c 
c
 
 c
c
 c 2 ccc  c c  c$c  cc *.c c
ccc 
c c c  c .c cccc
c
c

c 
c c# cc c* .c
 c cc1c c c
c
 c c 
c .c   c  c  c c c  c c 
 c c c c G c
c c  c c cg ccc c
 cc 
c  c c c
c  ccc c c  cc c*.cg c c cc cc

cc c

c c c
c*.c  cc ccc 
c c
c  c c ccccc  c  ccc c  c1c c

c 1c  c 
c c c  c 

c  c 
c  c   c  c  c  ,
c
   c  cc
g cceastern regioncc 
c 
ccc cc c c c cc
 c c  c  c
c c  .c  c  c  c   c  c c c c $ c
 
c cc' cc c c  c   c  c
 cc   c
c 
c  c  c $c c !c 0 c  c !c c 
c c )).c
 c  cc 
c c
c  c  c  c 
 c c  c .c c c c
c  c c  c  c c !c c c c   c c  c c
cc c
 cc ccc cc c  c c cc  c
c c c c  
c ( c  c c  c  c c  c c 
c c
 cc c c ccc   c ccc cc
c
cc
cwestern region cc c
ccc
c
 c ccc
 c  .c  c c  
c     c 
c  c c  c    c c
c
c c cc
 c1c c.c  cc c1c c
c c 
 ccc cc cc c
 c1c c 
cc   c
c  c c c c  c 
 c  c  c  c c  c  c c  c
  c c c cc  c cc   cc
c   c ccsouthern region  c c cccc c c
 c
 ccccc  c
c.c cc 
c c'c c$c c
c cccc cccccc c cc
c c
c*.c c cc c cc  c
 cc 
c c c  c
cc c 
cc  cc  c ccc c
 c 
c3cc
c c c  c  c  c c c c c 
c   c c c c
c cc
 c c2 ccc c *.c cc 
c c c
 c cc c cc$ c c3c c 
ccc cc c
c
c

 c c 


c cc c cg c c0
cccc c
 c1c c

cc    c   c  c 1c  c  c 
c  c   c c    c c
c $!cc
c
2.4 Industry Trends by Tractor orse ower ( )

c g  c c c c  c  c c 


c 1 c c c  *c 1 c c

 c c
c* .c ccc  
c 
cg c cc *c1 cc
c c c  c  )c c
c c c  
c c  c c c  
c 
c

c
cc cc)  cc c .cg c c ccccc
 c   c c c 
c  c c .c  c  3c c   c c c c # c
2 c cc cc

cc c  c ccg  cc ccc* c1 c cc
c c

c.c ccc  
c 
cc  cc c
c.c
 c c
 c
   ccc c cc 
c
c.cccc  c
 c c c
   c c c c c c c 
 c  c c c
c cc  cc c cc

c4c1 c  c ccg  cc cc


  cc 
ccc
 c c  c 
c cc c cc ccccc  cc cc
c1 ccc

c
c
c

3 TER 3

DRIVERS OF INDUSTRY

3.1 Some Long-Term Demand Drivers for the Industry Low penetration of tractors in
Indian agriculture

g  c 

c c c c c  c   c   c  c  c  c
c   c  c   c  c  c c   c  c ,
c  c c c
  c cg cccc
ccccccc cc c c
 c c  c c #$c  c  c c 'c c c  c c  c  c  c g  c


ccc ccc   ccc c c cc  cc
cc cc  c cc c cc

Government support for the agricultural sector:c 


c

c 
c
c
c
.ccg 
c cc c   cccc
c
 cccccc
  cc c 
cc cc   ccc 
c   c   c  c
c   c 
c c

cc 
c
cc c c
c cc  c
c  c 
c  c c c c  c c  c ).c c .c  c  
 c  c c
   c
c c c   c  c $!c   c c    c   c  c
   c  c c 
c c  c c    c c c  
c c  c c c   c
cc

Export of tractors:c g  c c 



c  c  c   c  c c
   c c  c c c c c c  
c  c c c  c 
c  c
c
 c ccc#$ c c$
c c c c  c
c  c
c c   c c  
c c  c  c  c -c c ,
c
  c c c 
c c c 

c  c  c  c  c  c  c

cc  cc c cc
cg cc c cg  cc c
c c  c ccc  ccccc c   c  cc

c
c
c

3 TER 4

FUTURE EXE3TTION

4.1 Expectation from Industry:


ccc cc  cc c c c  cccccc c

cc 
 c  c ccc c

c
c ccc   c
 c 
 c c   c G c  c  c    c  c   c  c
c  
c   c  c 
c c   c   c  

c
c  c c
cc
  c c

c cc   c 
c cc  cc
c
c  c c c  c c  
c c c c  

c
  cc c cc  c c cc 
c c  ccc
  c   c  c c c
 c  c 
c c c 
c   c
 c c   c c c  ccc  c c c     c  c cc

c  c
  cc c c c ccc
'c  c $c  c c  c  c  c  c c  c  c c   c  c
 c   c  c  c  g c c c   c   c c c  c c c

 cc c  c 
c c ,
 c c 
cc c c cccc
c   c c
c ccc   cc ccg  cc 
c
 c c

cc c   c
c cc
cc    c  c c
   c  c c 

c c 
c    c ( c g c  c c    c
c c c c g  c c  
c c  c 
c c c  c  c ) .c

c c  cc  cc
c
c
c
c
c

Intereses relacionados