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Plot Point 1:
‘Success in fashion is hard enough;
but fashion in Africa...

– only for the

completely mad.’

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World Bank:
‘S. Tomé & Principe is
at the bottom of the
poorest nations of
the world.’

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 Can Ronny take his
brand to Europe?

The Question
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Osvaldo Reis
(a best-selling artist):
‘Just start. You’ll learn as
you go.’

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Olavo Amado
(a well-known painter)
‘Life is a labyrinth. You never
know what’ll happen.’

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Alex Keller
(talented painter):

‘I never made it BIG. I want so

much more.’

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René Tavares (a
painter living in
Lisbon):

‘Art is
MARRIAGE with
Europe.’
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Neighbours:
‘We support
Ronny Key.’

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Plot Point 2:

‘I’m going to
change things.’

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 Ronny needs
to focus on his
emotional
center.

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Ronny:

‘I bring
my personality...’

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‘But I need to
hire dressmakers...’

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‘And sewers...’
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‘And work with a
team of
designers...’

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‘Everybody brings
something to the
table.’
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Ronny hustles,
telling his story to
anyone who listens...

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to make things happen.
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Ronny:
‘This is not over my head.’
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CAN HE DO IT ?

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