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Smartphone Industry and Apple's Iphone Analysis
Smartphone Industry and Apple's Iphone Analysis
Strategic ------------------
Management
Group #10: What is the one item you never leave home without?
2.Binh Thieu
3.Lan Phan
5.Tung Duong
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Smart-phones Features
Five
Forces
entertainment Overview
Business
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Dominant
Features
Number of rivals Five
Forces
Company
Competitive
Strategy
Source:
http://www.palminfocenter.co Recommen
dations
Outline
Industry
Analysis
Why?
1. Consumers market
Driving
2. Corporate market Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
1. VoIP 1. Carriers Factors
Skype… AT&T …
Company
Analysis
2. PDA phone 2. OS
Palm… providers Overview
Linux, WM…
3. Features Value Chain
phone 3. Hardware Analysis
Nokia, LG … makers
SWOT
Intel … Analysis
1. Establish Competencies
1. More
mobile
companies
manufacture: Business
enters…
LG, Samsung Analysis
2. Strong Competitive
2. Software
brands and Strategy
giants: Google,
finance
MSFT Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Source: www.wikinvest.com
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
“This is a difficult industry, part of it is technology; part of it is Strategy
fashion…” Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Mission: Dominant
Features
Company
Vision: Analysis
Industry: Competencies
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
China –
Key Success
Shenzhen Factors
Assembly
Facility Taiwan Company
Analysis
–
Facilities of Overview
camera,
Value Chain
circuitry, Analysis
connectors,
SWOT
stainless Analysis
casings
Competencies
US – Singapore
Facilities of Business
touch – Analysis
Industry
Analysis
Why?
Driving
Forces
SWOT
Analysis
3G Apple iPhones to
captivate business Competencies
Competitive
Strategy
Recommen
Source: http://www.linuxdevices.com dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Strategy
products Company
Analysis
Overview
rivals SWOT
Analysis
Competencies
buyers Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
First mover advantage Five
Forces
Ownership of Strategy
Group Map
Key Success
technological patents Factors
Company
Analysis
SWOT
Customers loyalty Analysis
Competencies
Competitive
Strategy
Source: http://www.appleinsider.com
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Strategy
AT&T, Content Provider, Application Group Map
Key Success
provider Factors
Company
Analysis
Value Chain
Technological complication Analysis
SWOT
Analysis
Gorilla arm
Competencies
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
iTunes : Synchronization
Features
Five
Forces
Company
User interface of consumer Analysis
Overview
devices SWOT
Analysis
Competitive
Strategy
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Users’ experience
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Source: http://blog.wired.com
Recommen
dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Apple may well pass Microsoft, Five
which has $23.7 billion in cash, and Forces
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
Source: http://www.businessweek.com Data: Standard & Poor’s dations
Outline
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
Five
Forces
Strategy
Group Map
Key Success
Factors
Company
Analysis
Overview
Value Chain
Analysis
SWOT
Analysis
Competencies
Business
Analysis
Competitive
Strategy
Recommen
Source: http://www.artechnica.com dations
Outline
Industry
Analysis
Why?
Broad-Differentiation Driving
Forces
Strategy Dominant
Features
Offer more products to Five
Forces
a broad of buyers
Strategy
Group Map
Deliver value to
Key Success
customers by Factors
differentiating Company
Analysis
Overview
Strategy SWOT
Analysis
A narrow market niche
Competencies
with unique needs
Business
Premium Price to target Analysis
Industry
Analysis
Why?
Driving
Forces
Dominant
Features
o n:
t i Five
f i ca o, Forces
i n
e rs Na z…
v e i
Di hon e B
Strategy
Group Map
ip hon
ip Key Success
Factors
Expansion: Company
M&A, alliances, Analysis
partnership…
Overview
In Value Chain
sm nov Analysis
Ap ar ati
pl t-c on
e ar : SWOT
cl d, Analysis
ou
d
…
Competencies
Business
Analysis
Competitive
Strategy
__APPL-IZATION__ Recommen
dations
Peter Burrows (2008,7,30). How to spend Apple’s cash. Business Week. Retrieved
August 11, 2008, from
http://www.businessweek.com/magazine/content/08_32/b4095000656875.htm?chan=magazine+channel_
Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August
11, 2008, from
http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+ne
Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August
11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain
Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars
Technica. Retrieved August 11, 2008, from
http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-muc
Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers
best? Wired. Retrieved August 11, 2008, from
http://blog.wired.com/business/2008/04/the-smartphone.html
Santhosh Paramesh (2007,10,16). 3 more ways Apple will take over the world.
Vibgior Technomix. Retrieved August 11, 2008, from
http://technomix.vibgior.com/?p=17