MAR3613 Marketing Analysis & Research Prepared by Kanghyun

Yoon

This is a sample questionnaire designed to facilitate the discussion of data input and analysis in SPSS for
Marketing Analysis & Research (MAR3613). The questionnaire asks several questions regarding the purchase of
toothpaste brands. Thank You.

1. Sex: Male _____ Female _____

2. Marital Status: Single Married _____

3. Age: _____ years old

4. With whom do you live?

a. alone b. roommate c. parents d. relatives e. spouse

5. Which brand of toothpaste does you mostly use? Please circle only one brand.
a. Aqua Fresh b. Crest c. Colgate d. Close-Up e. Pepsodent f. Mentadent
g. Ammor and Hammer h. Others _____________________________ Please specify.

6. Please indicate your level of satisfaction with your current choice of brand for each of the following attributes
in 1 (very dissatisfied) to 7 (very satisfied) scale.
a. Cavity Prevention _____ b. Breath Freshening _____
c. Taste _____ d. Tartar Control _____
e. Teeth Whitening _____ f. Worth the Price _____
g. Overall Satisfaction with your current choice of brand _____

7. How often do you purchase toothpaste? every months

8. Where do you usually buy your toothpaste? Please circle only one place.
a. Drug/Convenience store (for example, Walgreen, Eckerd, etc.)
b. Grocery store (for example, Publix, Winn Dixie, etc.)
c. Discount Store (for example, K-Mart, Target, Wal Mart, etc. )
d. Club Warehouse (for example, Sam’s Club, Costco, etc.)
e. Others __________________________________ Please specify.