Documentos de Académico
Documentos de Profesional
Documentos de Cultura
A PROJECT REPORT
ON
BY
MRITYUNJOY BORA
ANSHUMAN PURKAYASTHA
MRITYUNJOY BORA
ANSHUMAN PURKAYASTHA
Date:
Certificate
This is to certify that Mr. Mrityunjoy Bora, Mr. Sagar Deb Roy, Mr.
Anshuman Purkayastha, Mr. Manas Jyoti Deka, & Mr. Vikas Chandra Jain of
Acharya Institute of Management & Sciences has successfully completed the
project work titled in partial fulfillment of requirement for the completion of
PG course. This project report is the record of authentic work carried out by
them during the period from 6th April to 31st May in which he has worked
under my guidance.
Project Guide:
Program Manager:
Ambali Srikumar
Date:
During this small time frame of two months in which the project
reached its completion, there were a few people whom we would like to
make a mention of and without whose help the project would have never
seen the light of day.
We would like give sincere gratitude to our Prof. Ms. Ambali Srikumar,
Prof. Aishwariya P. S., Prof. Abhinn Baxi, for their encouragement, providing
necessary information required to carry out the project and also giving their
personal time to guide us whenever problem arose.
We also like to thanks to those peoples who gave their time to help us
to gather information and each and every person who some or other way are
linked with this project work.
MRITYUNJOY BORA
ANSHUMAN PURKAYASTHA
Research purpose
The ‘big game’ is all about shaping up grandiose plans to master the
winning rules to garner as much portion of the Indian DTH pie as possible by
a handful of players.
Since the DTH space denotes ‘big value’, akin to the space occupied by
television and telephony, inter-firm rivalries have thrown up price wars,
discount schemes, procurement of transponders, ambitious targets for
improving the subscription base, popular bouquet of channels, set top boxes
with superior quality of videos, improving content, etc. as a desperate means
to entice the Indian viewer.
A neat 20 per cent annual growth is being witnessed in the DTH sector
in India with over 8.5 million households having digital pay-tv.
In the early 2008, five major players, Zee’s Dish TV, Tata Sky, Reliance
ADAG, Sun Direct and Bharti Telemedia formed an umbrella body – DTH
Operators Association of India (DOAI).
The Indian DTH growth scenario bodes well for the advertising industry
as well with over ` 30-40 crores being earmarked by these companies
annually for advertising revenues.
While Tata Sky has roped in Bollywood actors Amir Khan and Gul
Panag for its promotion, Shahrukh Khan endorses for the Dish TV.
Tata sky recently launched the NDS – developed XTV personal video
recorder (PVR) that enables the customers to watch a particular TV show
while recording another. It is being hailed a major introduction in the Indian
DTH market.
Within a few days of its launch 2500 PVRs, priced at ` 8999 were sold
as claimed by the Tata Sky MD, Kaushik.
A demand of a tax holiday of five years from the government has been
mooted by the DOAI that should incentives the DTH industry as its market
has reportedly surpassed the Japanese one in the last five years.
What is DTH?
DTH stands for Direct-To-Home, it’s a system that allows you to have a
personal dish antenna how cable operators do, except it’s much smaller in
size, the antenna can be seen on the top left corner of the blog
The Cable Television Ordinance Law was passed in January 1995. This
enabled cable operators to feed channels and later on private companies
were allowed to air their own channels and this led to the explosive growth in
number of TV channels and number of cable operators. The growth of TV
channels & cable operators created a big industry and market opportunities.
There were as many as 1, 00,000 cable operators across India until few years
back. However the services provided by cable operators were poor.
Also India about 70% of Indian lives in rural and Semi-Urban areas in
which cable network is not available. Also most of people living in rural area
can't afford to pay ` 200-400 towards the cable fess monthly even if it is
made available. While with the technology advances Private Companies
(Dish TV) tries to introduce the concept of DTH-Direct to Home which can be
made available in everywhere in country it remain mostly in Urban areas due
to lack of interest and unawareness about the rural market as potential
revenue source.
The DTH industry growth lagged to 10.3% in 2008 from 16.7% a year
earlier. But Industry players agree that the digitization drive is expanding by
35-40% annually. However, industry estimates DTH to touch 35-40 million
subscribers by 2012, and that’s the number that every DTH brand has set its
sights on.
Some satellite owners still seek out this sort of programming on their
own, but today, most satellite TV customers in developed television markets
get their programming through a direct broadcast satellite (DBS) provider,
such as DISH TV or the Doordarshan DTH platform. The provider selects
programs and broadcasts them to subscribers as a set package. Basically,
the provider’s goal is to bring dozens or even hundreds of channels to the
customers’ television in a form that approximates the competition from
Cable TV. Unlike earlier programming, the provider’s broadcast is completely
digital, which means it has high picture and stereo sound quality.
The providers use the MPEG-4 compressed video format — the same
format used to store movies on DVDs. With MPEG-4 compression, the
provider can reduce the 270-Mbps stream to about 3 or 7 Mbps (depending
on the type of programming). This is the crucial step that has made DTH
service a success. With digital compression, a typical satellite can transmit
about 200 channels. Without digital compression, it can transmit about 30
channels.
THE DISH
In this case, the point is the dish’s feed horn, which passes the signal
onto the receiving equipment. In an ideal setup, there aren’t any major
obstacles between the satellite and the dish, so the dish receives a clear
signal.
In some systems, the dish needs to pick up signals from two or more
satellites at the same time. The satellites may be close enough together that
a regular dish with a single horn can pick up signals from both. This
compromises quality somewhat, because the dish isn’t aimed directly at one
or more of the satellites. A new dish design uses two or more horns to pick
up different satellite signals. As the beams from different satellites hit the
curved dish, they reflect at different angles so that one beam hits one of the
horns and another beam hits a different horn.
The central element in the feed horn is the low noise block down
converter, or LNB. The LNB amplifies the signal bouncing off the dish and
filters out the noise (signals not carrying programming). The LNB passes the
amplified, filtered signal to the satellite receiver inside the viewer’s house.
THE RECEIVER
It takes the digital MPEG-4 signal and converts it into an analog format
that a standard television can recognize. Since the receiver spits out only
one channel at a time, you can’t tape one program and watch another. You
also can’t watch two different programs on two TVs hooked up to the same
receiver. In order to do these things, which are standard on conventional
cable, you need to buy an additional receiver.
While digital broadcast satellite service is still lacking some of the basic
features of conventional cable (the ability to easily split signals between
different TVs and VCRs, for example), its high-quality picture, varied
programming selection and extended service areas make it a good
alternative for some. With the rise of digital cable, which also has improved
picture quality and extended channel selection, the TV war is really heating
up.
To get rid of all of this DTH services became very popular because of
the wide choice it gives to the customer and also since the transmission is
digital and since it is wireless it is very easy for a customer to install the
connection where ever they move. Irrespective of the location the customer
can watch the channels because of the technology the service provider uses.
They use satellites to transmit the signals to the customer which is why they
are so clear and accurate.
Indian DTH space is a rapidly rising industry. Since the time, it first
arrived in India, more and more new players are joining the bandwagon.
Because of arrival of new entrants, this industry has become very
competitive which ultimately results in customers having more benefits and
options of latest technology.
The history of DTH services in India dates back to 1996. But, the
proposal couldn’t get through policy hurdles because of concern over
national security. It was finally allowed in July 2006. As of now, number of
total customers stand at 14 million whereas total cable TV households
Major Indian DTH players are; Dish TV which is also the largest private
DTH player. DD direct, Tata Sky, Sun Direct, Big TV etc. are other major
players. New entrants are Airtel Digital TV and Videocon. All players use
MPEG-4 technology. MPEG-4 technology is more efficient in broadcasting
superb quality video and more channels as well.
DTH leaders in India like Sun DTH, Big TV, Airtel DTH and Tata
sky have launched HD or High Definition services to provide highest
quality TV viewing experience. However, customers should be
prepared to shell out more money to enjoy this HD experience. Even if
they are willing to spend more money to enjoy high definition TV, at
present not all the channels available in India are HD channels (HD
Channels on DTH). Only very few channels can be viewed in HD. This
makes many people hesitate to invest money in HD set top boxes.
Existing customers will have to upgrade their set top box to HD
enabled set top box. Also they have to have a HD TV because not all
televisions are capable of producing HD quality pictures.
TATA Sky
It is a joint venture between the Tata Group, that owns 85% and STAR
Group that owns a 15% stake. Tata Sky was incorporated in 2004 but was
launched only in 2006. It currently offers close to 205 channels (as on
February 2010) and some interactive ones.
The company uses the Sky brand owned by British Sky Broadcasting.
+
TATA Sky
In March 2009, Tata Sky became the first Indian direct-to-home (DTH)
service provider to be awarded the ISO 27001:2005 accreditation, the
benchmark for information security. ISO 27001:2005 is an international
standard that provides specifications and guidance for the establishment and
proper maintenance of an Information Security Management System (ISMS).
The assessment for the certification was conducted by Intertek Systems
Certification, the management systems registration business unit of Intertek
ACTIVE MALL: Active Mall is an interactive service with which you can
buy electronic appliances, household goods and even mobile ringtones
and wallpapers at the press of a button. You can shop from the comfort
of your home at a time most convenient to you and also avail of
attractive prices on all products.
ACTIVE STORIES: A television based story book that children can read
and listen to at their own pace. The service features new stories in
English and Hindi every day from the likes of Panchatantra, Jataka
tales and Hitopadesh.
ACTIVE COOKING: On Active Cooking one can get their favorite recipe
at the press of a button. The service features four new and easy-to-
cook recipes daily, from master chefs across the country along with
handy kitchen tips.
RECHARGE OPTION
ONLINE RECHARGE
Credit Cards: All MasterCard, Visa, American Express and Diners Cards
accepted.
Net banking: Simply select your bank from the list of banks available
CHEQUE PAYMENT
AUTO DEBIT
The Auto Debit facility is yet another convenient payment option. With
this facility, subscriber is ensured uninterrupted viewing of Tata Sky.
Reliance BIG TV's launch in August was probably the biggest roll-out in
home entertainment ever. They deployed the most advanced MPEG4
Reliance BIG TV’s subscriber base uses its various interactive features
such as iGames, iCooking, iNews, iAstro and iSports. Though currently
offered as a “free of cost service”, as part of its long term strategy, Reliance
BIG TV may decide to monetize its interactive applications through targeted
revenue modules.
Reliance BIG TV sees big appeal for iStock application from cities and
smaller towns alike especially amongst the trading community who has
invested in markets and would like to keep a close watch on their stocks.
RECHARGE OPTION
OXIGEN
ONLINE RECHARGE
RECHARGE VOUCHER
Apart from Oxigen, Reliance BIG TV’s portfolio of easy recharge options
include, Online Payment using Credit/Debit Cards or Internet Banking,
Interactive Voice Response (IVR), Mobile Mode Payment (SMS) or just calling
the toll free number 1800-200-9002.
Dish TV was only DTH operator in India to carry the two Turner
channels Turner Classic Movies and Boomerang. Both the channels were
removed from the platform due to unknown reasons in March 2009.
RECHARGE OPTON
ONLINE RECHARGE
OTHER OPTION
Check/Drop Box
Airtel Digital TV is the brand name for Bharti Airtel's DTH (Direct to
Home) service in India. It uses MPEG-4 digital compression with DVB-S2
technology, transmitting using INSAT 4CR. Airtel digital TV service was
launched on 8 October, 2008.
OTHER FEUTURES
Universal remote – that works for both Set Top Box and TV
Highest Set Top Box memory – meaning more interactive applications
World space Radio – integrated satellite radio for music fans
Interactive applications – iMatinee (Book cinema tickets), iTravel (book
travel packages), iShop (Shop on TV), iCity (Get city information)
High quality games – refreshed every 6 weeks
Audio gain control – ensures uniform audio levels across all channels
On screen account meter – keep track of monthly expenses
Last viewed channel – restored after power disruption/switch off
Low battery indicator – Time to recharge
Airtel digital TV, the DTH service from Bharti Airtel, has launched a set
top box which enables TV recording through a mobile phone from anywhere.
Internet facility
Magic @ Home Value: 139 channels are provided for a rent of ` 999 per
month. Movies worth ` 150 for first three months are given. Broadband
of speed 256 kbps is provided with unlimited data transfer and Airtel
mail.
Magic @ Home 384: 139 channels are provided for ` 1299 per month.
Movies worth ` 150 for first three months are given. Broadband of
speed 384 kbps with unlimited data transfer can be utilized through
this plan.
RECHARGE OPTION
Recharge by IVR: Subscriber can simply call to the toll free number
1800 102 8080 or 020-40181400 (tolled) from any of Registered
Telephone Numbers.
Let’s have a look at how the DTH industry has grown in these 5 years.
In 2005 Dish TV was the only player in the DTH industry and was registering
subscriber growth mainly in the areas where cable TV was not available. The
subscribers were not ready for the cost of set top box. In 2007 CAS mandate
was introduced in selected metro cities, where users had to invest in a set
top box.
Though DTH has certain advantages such as better picture/ sound quality,
better customer service. It also has a disadvantage of price. The DTH player
have to pay various taxes such as Adjusted gross receipts @ 10%, service
tax @ 12.36%,VAT @ 12.5%,CST@3%,corporate tax, Excise duty@ 16%,
Customs duty, CVD ,customs duty etc. Whereas the local cable operators
easily get away with government taxes by underreporting the subscriber
base. Thus gaining a clear cost advantage. The regulator should take a note
for the same and provide regulations for the same.
What is a CUSTOMER?
A -- Attention
I -- Interest
D -- Desire
A -- Action
If an advertisement follows these principles, then first it secures the
reader's attention, which arouses interest, creating a desire to take action to
purchase the advertised product. Shoppers are at some point in this selling
process when they enter the store. Salespeople who can recognize at which
Consider the three basic types of customers and at what step they are in
the selling process.
DTH is related to TV viewers so customer for DTH services are from all
ages groups from children to working peoples (male/female) to old age
peoples .Viewers like children uses DTH service to see cartoons movies
coming in their favorite channels, young’s peoples like to watch sports, news
movies etc. Old age people like to see religious and religious channel all are
provided with best clarity sound feature by DTH. Also the value added
service provided by DTH also is an added advantage for using DTH services.
Usage of DTH is not limited to a particular age group and so the target
customer for DTH services is huge.
What is SATISFACTION?
DTH service provider tries to satisfy its customer by giving its best of
best facilities to its user then that of the service given by the cable user.
There are lots of incapability’s of cable to its user which the DTH try to fulfill
like excellent service. Its good and new development in the world of TV
Customer care
DTH provider gives 24X7 customer service to its user. Its toll free
customer care numbers where you can solve your problem with one free call.
If you want movie on demand or want to change your plan then you can do it
with one single call.
There are various form of recharge option are available to its user. One
can choice recharges coupons or online recharge or through mobile can
recharge its monthly subscription. In villages availability of recharge coupons
are very easy that’s why DTH user is increasing in rural areas also.
DTH provides it’s user a wide range package offer to choice. Customer
only needs to pay what they wish to see. DTH provides package with
discount rate to a premium rate to fit accordingly the paying ability of its
user.
Value added services provide advantages for both the customer and
the service provider. Customers have the opportunity to receive something
above and beyond their basic needs. Providers benefit from the increased
rapport with the client that is likely to translate into a more consistent flow of
revenue. These additional custom services often cost the provider little to
nothing to provide, yet have the potential to enhance the growth and the
reputation of the company significantly.
The way DTH reaches a consumer's home is different from the way
cable TV does. In DTH, TV channels would be transmitted from the satellite
to a small dish antenna mounted on the window or rooftop of the
subscriber's home. So the broadcaster directly connects to the user. The
middlemen like local cable operators are not there in the picture.
DTH can also reach the remotest of areas since it does away with the
intermediate step of a cable operator and the wires (cables) that come from
the cable operator to the house. As explained above, in DTH signals directly
come from the satellite to DTH dish.
In DTH one can choose what he likes and only pay for what he/she
wants to watch. It is not an all or nothing proposition like most cable.
What is RESEARCH?
Research processes
Research methods
Primary research
Secondary research
In social sciences and later in other disciplines, the following two
research methods can be applied, depending on the properties of the subject
matter and on the objective of the research:
Qualitative research
Quantitative research
Research is often conducted using the hourglass model Structure of
Research. The hourglass model starts with a broad spectrum for research,
focusing in on the required information through the methodology of the
project (like the neck of the hourglass), then expands the research in the
form of discussion and results.
PRIMARY RESEARCH
DESCRIPTIVE REASEARCH
Simple descriptive
Comparative descriptive
Correlational
data that describe events and then organizes, tabulates, depicts, and
describes the data collection. It often uses visual aids such as graphs and
charts to aid the reader in understanding the data distribution. Because the
human mind cannot extract the full import of a large mass of raw data,
descriptive statistics are very important in reducing the data to manageable
form. When in-depth, narrative descriptions of small numbers of cases are
involved, the research uses description as a tool to organize data into
patterns that emerge during analysis. Those patterns aid the mind in
comprehending a qualitative study and its implications.
Most quantitative research falls into two areas: studies that describe
events and studies aimed at discovering inferences or causal relationships.
Descriptive studies are aimed at finding out "what is" so observational and
survey methods are frequently used to collect descriptive data. Studies of
this type might describe the current state of multimedia usage in schools or
patterns of activity resulting from group work at the computer.
DATA ANALYSIS
Interpretation:
Many people still do not aware of DTH services. They do not know what
DTH stands for or what the service is exactly providing to the customers. We
found that many people recognized DTH only when it was mentioned as Tata
Sky/Dish TV/Big TV. As shown above only 26.8% respondents are aware of
the DTH service or what DTH stands for.
Interpretation:
Tata Sky is leading the market with 36%, followed by Reliance Big TV
18.8%, Sun DTH 18.3%, and Airtel Digital TV with 16.2%.
Interpretation:
Majority of people (42.1%) choose DTH services for the better picture
and sound quality provided as compared to normal cable connection.
Flexible channel packages of DTH service (26.4%) and poor cable service
(25.4%) are also a major reason for opting DTH.
The advertisements on TV, radio is the major source for promoting and
creating awareness for DTH with 52.8% response, followed by
advertisements on published media with 24.4% and friends & family
reference with 19.8%.
Interpretation:
A large number of people, 58.4% are not using the value added
services provided by the DTH companies. 19.8% people rarely uses the
services. Only 21.8% are using the services currently.
79.2% people are using the South India Channels Packages and 20.8%
go for the Rest of India Channel Packages.
Interpretation:
57.9% people are satisfied with the number of channels they are
getting with the subscribed packages, while 15.2% people are not satisfied
and 24.4% are satisfied to a certain extent but want some additional
channels.
Interpretation:
More than half of people are satisfied with the Customer Care service
of the DTH players. 52.8% rated it as good while 16.2% rated the services as
excellent, i.e. a total of 69% are fully satisfied with the services.
Interpretation:
The main mode of recharge the DTH account is the recharge coupons
with 62.9%. 35.5% people go for the online recharge option.
Interpretation:
Interpretation:
Almost half of the people (49.7%) want a Universal Remote with their
DTH connection. While 29.9% people want internet connection with their
DTH connection and 12.7% want the recording feature with the DTH.
Interpretation:
42.6% people subscribing the normal cable connection for low monthly
rental. And 25.4% want to go for the number of local channels provided by
the cable operator. While 15.8% are using cable for the airing of local movies
and 16.2% are using it because of the free installation or in some cases a
minimal charge.
Interpretation:
Most of the people (46.9%) are satisfied with the channels provided by
the cable operator. While 28.0% want some extra channels and 21.8% are
not satisfied at all.
Interpretation:
65.3% are not using any Digital Set Top Box with the cable connection
and the remaining 34.7% are using it.
Interpretation:
46.9% customers are satisfied with the customer care service of the
cable operators, while 37.9% rated it as average and 10.6% thinks it is poor.
Interpretation:
Half of the cable user thinks the picture and sound quality of the cable
connection they are using are good.
Interpretation:
R T NAGAR
The DTH service was introduced in Indian market in 2004. The initial
players were DD direct and followed by Dish TV. Later many DTH service
providers came into the market viz Tata Sky, Reliance Big TV, Airtel Digital
TV, and Sun Direct. In 6 years it has significantly grasp the Indian home
entertainment market. From the sample size of 500 we got a penetration of
DTH 40% with approx. 6.6 % growing rate during the 6 years period in
Bangalore city. With this rate the DTH Industry will be able capture 50% of
the Indian Entertainment Market by 2012.
During our survey we found that the awareness of DTH as services was
very limited to a few number of people. The people to whom we
communicated tends to identify DTH only under the name of Tata Sky. It
could be said that Tata Sky has positioned itself in the market in a way that
peoples relates or figure out DTH as Tata Sky.
Now companies are coming up with new plan like installation and
subscription free for 6 months to one year which makes the cost DTH almost
similar to that of cable subscription annually.
Dish TV
Market leader Dish TV has dropped the cost of its TruHD box from `
5,990, when launched, to ` 2,990 as a reaction towards the pricing strategy
of Tata Sky.
Dish TV’s package includes the price of the set-top box (STB), LNB,
Dish antenna and remote. The company is also offering two months
subscription of Platinum/South Platinum Pack and two months subscription of
HD Pack. Customers will have to pay an extra amount of ` 200 for
installation.
Tata Sky
Tata Sky in Bangalore is now available with best offer. Tata Sky New
Set Top Box with Installation at ` 1599 only. Save ` 1000 installation just for
booking it this week. And if one books it now, they'll also get Free 2 Months
subscription of south value or super value pack.
Free Set Top: Set top Boxes can be given free while ensuring lock in by
providing base pack free for limited time duration, thus inducing
update to next level.
Lock in of 1 year: Ensure long term lock in(s) by providing incentives
for pre-payment of long term charges. Continue with current strategy
of providing 2 months free on payment of 10 months services.
Multiple Connections: Provide discounts for consumers buying second
Tata Sky Connection (up to 50% off)
Sun Direct
Sun Direct with new HD pack rate of ` 2940, with 2 months Metro pack
+ all HD channels and Services for 2 months.
Reliance Big TV
Videocon D2H
Videocon D2h DTH Price is ` 1,690/- Satellite Box. One month diamond
pack free worth ` 275 free installation worth ` 300.
Also unique and quality features were been included each competitor
to make its customer can enjoy quality viewing of home entertainment:
+
Tata Sky
+
Pause Live TV: With Tata Sky enables to live TV while watching TV,
press pause on Tata Sky+ remote to Pause Live TV. To resume, press
the play button.
Record Live TV: To record live TV programmers’, choose a program in
the Guide or search & scan banner to record, then press the record
Dish TV
Direct to Home services are upbeat in the market now; Dish TV is release its
new scheme “DISHTV ON WHEELS’. Mobile Dish TV on wheels is all about
watching TV on the go, especially when one is driving long distance or even
commuting to office for long hours in this traffic. Mobile Dish TV offer more
than 100 channels include music & cricket on its primary focus.
Reliance Big TV
Reliance uses MPEG4 tech for better picture quality now with 12
transponders in hand gave them the unique edge of being able to broadcast
highest no. of channels i.e. over 400 channels.
High Definition: Airtel digital TV launches its first Digital Dolby Plus
Sound experience as part of an HD offering for the Indian DTH market.
Airtel digital TV HD offer viewer’s crystal clear resolution that is 5
times better than normal, through the combination of the latest MPEG
4 DVBS2 technology and High Definition signal processing using a
powerful 256MB RAM processor. The Dolby Digital Plus feature
provides for an enhanced surround sound experience.
Recording through mobile: Airtel digital TV recorder', an enhanced set
top box (STB) with the capability to record television shows from
mobile phones anywhere in the world. It give its customer the of option
to search for any television show for two days on the mobile; has the
facility to pause live television program for up to forty-five minutes;
offers ease of search by giving choices such as program name, show
Sun Direct
South Indian Channels: Sun Direct provides all south Indian channels
than any other player gives but it offer less Hindi channels.
High Definition: Sun Direct test launched the first ever High Definition
(HD) service on DTH platform in India in April 2009. Sun Direct is
partnering with Samsung India to promote High Definition content. The
company will be giving consumers an experience of Full HD content by
showcasing Samsung Full HD LCD TVs with Sun Direct at the Samsung
Brand Shops and select multi brand outlets.
Videocon D2H
No set top box: Videocon launch its DTH service without any set top
box. It’s a chip which is inserted or in built in Videocon TVs thereby no
need of having set top box. This facility is available only in Videocon TV
set.
Value added services are also being provided by some players apart of home
entertainment so as that customer can use DTH services in other process
such as:
ACTIVE ENGLISH
ACTIVE MALL
ACTIVE WIZKIDS
ACTIVE LEARNING
ACTIVE STORIES
ACTIVE COOKING
ACTIVE GAME
ACTIVE STAR NEWS
Reliance Big TV
I-Stock
I-Games
I-Cooking
I-News
I-Astro
I-Sports
I-Interactive
Dish TV
Airtel Digital TV
Internet services: It provides internet facility to the user along with DTH service under
different speed.
I-Shop’s Customer can shop directly from home without stepping in any shopping center.
I-Shop will function as a real-time 24-hour shopping channel on television. Payment
can be made through credit card, cheque.
Penetration
Popularity
User of DTH was belonging to lower and middle class people while
upper class people find DTH service an expensive service. Picture quality and
channel variety with different packages attract to choose DTH service over
cable service. But some people perceive DTH service is expensive because of
its installation charges and no flexibility with service. Also family having
children DTH service are more popular and demanded over single and retire
people.
Suggestion
Door to door: Promoting door to door about the DTH service will help
people to get in depth knowledge of the service. It will overcome the
hesitation of people to find out the information the service. This may
help to increase the no. of DTH user.
BTM Layout A
Vijaynagar B
Girinagar C
RMV Colony D
R.T.Nagar E
Rajajinagar F
Jayanagar G
Vidyaranyap H
ura
Nandi Durga I
Road
Mathikere J
JP Nagar K
Chikpet L
Marathalli M
BIBLOGRAPHY