MKT 465 TERM PRESENTATION - MARKING CRITERIA

Identification of problems/issues with brand 20 marks

• Analyse current campaign
• Target Market
• Positioning
• Product Image

Rationale to support change of campaign strategy 20 marks

• Segmentation
• Competitor Analysis

New Creative Strategy presentation 20 marks

• Positioning
• Branding
• Depiction of Image
• Use of Brand Elements

New Media Strategy presentation 20 marks

• Mixture of Media
• Elements of Promotional Mix

Overall quality of New Branding Strategy 20 marks

• Quality of Presentation
• Power Point Slides (Chronological Structure)
• Persuasion
• Professional Approach
• Teamwork

TOTAL 100 Marks