Rocklin CMA

Rocklin Listing Presentation
December 11, 2009

Prepared especially for:
Sam & Sally Seller
Rocklin, CA
Prepared by:
Wyldfyre1 Support
REALTOR®
eNeighborhoods
Boca Raton, FL
Office: 661.393.2309
Mobile: 661.332.8496
Email: rick.sherwood@eneighborhoods.com
Web: www.mercadomls.com
Prepared by Wyldfyre1 Support
REALTOR®
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
December 11, 2009
Sam & Sally Seller
Rocklin, CA
Dear Sam & Sally Seller

We appreciate the opportunity to present our marketing plan and analysis to you.
The real estate market is changing everyday. We’ve put together this comparative market analysis to
give you the most up-to-date information available about what is happening in your market area.
Some of the properties included in this analysis vary in size and amenities in comparison to your home.
To account for these differences we’ve gone the extra step and included an adjusted market analysis for
you, along with a standard statistical analysis. This adjusted market analysis will more accurately
indicate a price range in today’s market place based on factors like the neighborhood you live in, the
actual size of your home, and its specific amenities.
This comparative market analysis will provide you with the information necessary to indicate an
appropriate price range for your property in today’s market.
It is very important that we price your home correctly and get your home in "showcase" condition. There
are many competing homes on the market, all at different price ranges. Buyers understandably are very
selective. The best-looking and competitively priced homes will attract the most qualified buyers.
The following pages outline our analysis of the current market conditions, the market value of your
home, and our plan to market your home to the widest possible audience in the quickest amount of
time.
Thank you again for this opportunity. We look forward to a successful partnership.
Sincerely,
Wyldfyre1 Support
REALTOR®

REALTOR®
Wyldfyre1 Support
Affiliation
eNeighborhoods
Boca Raton, FL
Office 661.393.2309
Mobile 661.332.8496
Experience
Rick has sixteen years of experience in the real estate industry, with fourteen of those in the
real estate technology space, with an emphasis on MLS systems sales for Fidelity National
Real Estates Solutions (now Cyberhomes). Rick joined eNeighborhoods originally as a
National Account Executive for Broker Services. In June of 2008 Rick was promoted to his
current position, Director of Enterprise Services, where he oversees key account relationship
management and sales efforts for both the large broker and MLS Services channels.
Education
Cal State Long Beach, School of Business
Professional Associations
Personal Information

REALTOR®
Our Company
We have been conducting business in the local area for many years. We have and continue
to work hard to gain the respect of these many distinguished communities. This recognition is
built upon a respect for our clients and neighbors. We hope your experience with us will
further this reputation of personalized service and client satisfaction.
Our company is comprised of people who live and work in the surrounding communities. We
have personal knowledge of each neighborhood’s nature, and growth possibilities. Based on
this we hope to find the perfect fit for you and your family. Every community is different.
Whether your focus is schools, shopping, transportation, or recreational facilities our
associates will draw upon their knowledge of the local areas to find the ideal property to meet
your needs.
We supplement this high-touch philosophy, with a high tech edge. We have quick access to
local MLS computers and software to help us analyze local market conditions.
If you are one of the growing number of real estate investors, our commercial division is more
than capable to provide our clients with commercial and income property opportunities.
Our best asset is our people. Our dedicated and talented staff of professionals will make
every effort to make sure your transaction goes as smoothly as possible.
We understand that we need to earn your business. We hope the level of detail found within
this Comparative Market Analysis helps you with your decision making process. We want to
do as much as possible to give you the information you need to price and market your most
valuable asset - your home.

REALTOR®
Comparative Market Analysis Explanation
The remainder of this presentation contains information that will enable us to compare
your home to others like it in the market place. This comparison will help us decide the
fair market value for your home in the current market. Once we have decided on a
price and tested it, changing market conditions may require adjustments to the price to
remain competitive.
This comparison is called a comparative market analysis (CMA). It uses the most
current and reliable information from the Multiple Listing Service (MLS), real estate
firms, and title companies in this community. The homes included in this analysis are
a sampling of properties in the area that are currently for sale or that have recently
sold. They provide us a base line from which to begin our comparison. Other factors
considered in this comparison are square footage, location, amenities, the physical
condition of your property, and the effects of any existing financing on your home.
At times, the term "fair market value" causes confusion. The definition has three basic
parts – particular house – current condition – time frame (usually 30 to 90 days). Put
simply, fair market value is the price at which a home will sell within a reasonable
amount of time. This CMA will allow us to figure, using the above information, the fair
market value for your home. Remember this is just an estimation and the price could
vary up or down depending on the motivation of the buyer, seller and any fluctuations
in the market.

REALTOR®
Factors that
Determine the
Value of Your Home
There are many factors that determine the value of your home in the current market. The
home itself is only a part of the puzzle. We’ll take you through each factor to help clarify the
process we use to establish your home’s value.
Location
Where your home is located may be the single most important factor when determining the
value of your home.
Condition
The condition of your home affects the price and how quickly it will sell. The appearance both
inside and out can bolster the buyer’s perception. Since emotion plays a large part in buying a
home the buyer’s first look is important!
Price
Establishing the correct price for a home will help insure a quick sale for your home. This
comparative market analysis will enable you to decide the optimum price for your home.
Competition
Buyers will evaluate your home against others they deem comparable. Properties currently for
sale and properties that have recently sold will have the greatest impact on the market value
of your home.
The Market
The real estate market is always changing and these changes may affect property values.
Knowing that it is difficult to forecast the market, a flexible marketing plan will help prepare you
and your home for sale.

REALTOR®
REALTOR®
Properties Currently for Sale
2149 Arnold Dr #1
City/Area: Rocklin
Beds: 4 MLS#: 90035980
Baths: 3 List Price: 250000
Sq. Ft.: 2485 Sold Price: 0
Year/Age: 2002 $/Sq. Ft.: 100.603621730382
Lot Size: 8233 List Date: 5/7/2009
Map Code: THOM 219 Sold Date:
Census: J-1 Expired Date:
DOM/MT: 218
Remarks:
Spacious 4 bedroom 2.5 bathroom home located on quiet street and features large light bright kitchen w islandseperate family & living room huge
master w vaulted ceilings and giant walk in closet laundry room on the 2nd floor near bedrooms. Huge backyard with gorgeous pond and waterfall
has a filter could use as wading pool for kids. Close to shopping schools and freeway acess.
2122 Hannah Way #2

City/Area: Rocklin
Beds: 4 MLS#: 90060303
Year/Age: 2000 $/Sq. Ft.: 100.603621730382
DOM/MT: 129
Remarks:
Spacious 4 bedroom 2.5 bathroom home features large kitchen with island designer paint gorgeous master suite. Convenient Laundry room
upstairs. Close to shopping restaurantspark and freeway access.
4708 Wildflower Ln #3
City/Area: Rocklin
Beds: 4 MLS#: 90057673
Year/Age: 1993 $/Sq. Ft.: 110.998786898504
Census: C-5 Expired Date:
DOM/MT: 140
Remarks:
Spectacular Home! Everything you could want and more... This beautiful home features 4 bedrooms 3 baths and a great layout. Upgraded tile
floors new carpet freshly painted exterior with new roof and two tone paint. Close to Sierra College Shopping and a community Park with Easy
Freeway Access make this home perfect!
REALTOR®
Properties Currently for Sale

REALTOR®
Expired Properties
6306 Mallard Ct #4
City/Area: Rocklin
Beds: 4 MLS#: 80075359
Year/Age: 2002 $/Sq. Ft.: 115.080583269378
DOM/MT: 365
Remarks:
Immaculate 2 story Rocklin home over 2600 sq ft with solar heated pool. This home has master suite recessed lighting surround sound tile kitchen
counters family room with fireplace and separate living room. 4 bedrooms and 3 bathrooms. This home has been well maintained as pride of
ownership definately shows. Home is conveniently located with easy freeway access.
2821 Balfor Ct #5
City/Area: Rocklin
Beds: 4 MLS#: 90037835
Year/Age: 1991 $/Sq. Ft.: 128.684101286841
Census: A-7 Expired Date:
DOM/MT: 24
Remarks:
Fantastic neighborhood walking distance to Twin Oak Elementary and Rocklin High. Close to schools shopping and parks. Large entertaining
backyard with built in pool. Kitchen with large center island and a formal dining room. Master Suite has a private fireplace.
613 Lilja Ct #6
City/Area: Roseville
Beds: 4 MLS#: 80103446
Year/Age: 2005 $/Sq. Ft.: 132.993330717929
DOM/MT: 232
Remarks:
SHORT SALE. ENERGY SOLAR SYSTEM TANKLESS WATER HEATHER REMODELED NEW CROWN MOLDINGS AND UPGRADED
CARPET. UPGRADED MASTER BEDROOM AND MUCH MORE. CLOSE TO EVERYTHING WALKING DISTANCE TO THE GALLERIA MALL.
NO MELLO-ROOS. HOME IN ACCELENT CONDITION. MAKE SURE TO SEE THIS ONE!!!
REALTOR®
Expired Properties

REALTOR®
Properties Pending Sale
5145 Meyers St #7
City/Area: Rocklin
Beds: 4 MLS#: 90075439
Year/Age: 1958 $/Sq. Ft.: 78.049728049728
Census: F-3 Expired Date:
DOM/MT: 27
Remarks:
Bank owned & priced to sell. Large home w/built-in pool. Located close to shopping and major freeways. Open floorplan w/huge kitchen that opens
to the greatroom. Upstairs is the master suite. Home needs a little TLC.
5325 Thunder Ridge Cir #8

City/Area: Rocklin
Beds: 4 MLS#: 90089863
Year/Age: 1996 $/Sq. Ft.: 117.408906882591
Census: C-7 Expired Date:
DOM/MT: 12
Remarks:
Home is located in Rocklin Very clean home with large kitchen granite counter tops stainless steel appliance's 5 burner gas stove double ovens.
Lovely backyard for entertaining with a small pond. 3 Car garage for all of your toys.
2070 Cobble Hills Ct #9

City/Area: Rocklin
Beds: 4 MLS#: 90070523
Year/Age: 2001 $/Sq. Ft.: 119.937082186394
DOM/MT: 82
Remarks:
***BACK ON THE MARKET AS OF 9/29/09***GREAT HOME LOCATED ON A CUL DE SAC UPSTAIRS LOFT COULD BE A 5TH BEDROOM 1
BEDROOM WITH A FULL BATH DOWNSTAIRS LARGE KITCHEN WITH A LARGE ISLAND NICELY LANDSCAPED OVER 2500SF THIS HOME
SHOWS GREAT AND READY FOR YOUR BUYER CALL AND SHOW TODAY!!!!
REALTOR®

REALTOR®
Properties Recently Sold
2129 Hannah Way # 10

City/Area: Rocklin
Beds: 4 MLS#: 90028045
Year/Age: 2000 $/Sq. Ft.: 110.663983903421
Map Code: THOM 355 Sold Date: 9/18/2009
Census: E-3 Expired Date:
DOM/MT: 136
Remarks:
Nice 4 bdrm 2bath with large open kitchen for the entertainer's delight! Private backyard in a warm and tidy neighborhood.
2253 Quarry Way # 11

City/Area: Rocklin
Beds: 4 MLS#: 90056796
Year/Age: 2003 $/Sq. Ft.: 125.676720804331
DOM/MT: 21
Remarks:
Run don't walk to be the first to see and buy this beauty. Spacious 4 bed room 3 bath and over sized 2 car garage. Approx. 2586 Sq.Ft. Backs up
to green belt. Upgrade granite counter in island kitchen. Upgrade 12 inch tile floors and upgrade carpeting. Huge upstairs game room. Separate
office downstairs. REO- sold in AS IS condition.
2403 Par Pl # 12
City/Area: Rocklin
Beds: 4 MLS#: 80115927
Year/Age: 1990 $/Sq. Ft.: 132.861635220126
Census: B-3 Expired Date:
DOM/MT: 253
Remarks:
Fabulous Fairway Heights neighborhood! This incredible Ron Ward Built SEMI-CUSTOM home has a great open floor plan with plenty of room for
entertaining. Features include central vacuum vaulted-beamed ceilings fans in every bedroom skylights intercom and much much more. Oversized
3 car garage has drive through door for easy access to the backyardand the huge attic (800 sqft) above the garage is perfect for storage. You must
see the inside of this home! You will not be disappointed Prepared by Wyldfyre1 Support
REALTOR®
see the inside of this home! You will not be disappointed

REALTOR®
Properties Currently For Sale
Subject Property
List Price:
$250,000 $250,000 $274,500
Sold Price:
$0 $0 $0
Address:
2149 Arnold Dr 2122 Hannah Way 4708 Wildflower
Ln
City:
Rocklin
Bedrooms:
4 4 4 4
Bathrooms:
3 3 3 3
Square Ft.:
2500 2,485 2,485 2,473
Lot Size:
10000 8233 4966 8015
Census Tract:
List Date: 0/7/2009 0/4/2009 0/24/2009
Sold Date:
Expired Date:
D.O.M.: 218 129 140
MLS # 90035980 90060303 90057673

REALTOR®
Expired Properties
Subject Property
List Price:
$299,900 $310,000 $339,000
Sold Price:
$0 $0 $0
Address:
6306 Mallard Ct 2821 Balfor Ct 613 Lilja Ct
City:
Rocklin
Bedrooms:
4 4 4 4
Bathrooms:
3 3 3 3
Square Ft.:
2500 2,606 2,409 2,549
Lot Size:
10000 7841 9365 6534
Census Tract:
List Date: 0/27/2008 0/13/2009 0/15/2008
Sold Date:
Expired Date:
D.O.M.: 365 24 232
MLS # 80075359 90037835 80103446

REALTOR®
Subject Property
List Price:
$200,900 $290,000 $305,000
Sold Price:
$0 $0 $0
Address:
5145 Meyers St 5325 Thunder 2070 Cobble Hills
Ridge Cir Ct
City:
Rocklin
Bedrooms:
4 4 4 4
Bathrooms:
3 2 3 3
Square Ft.:
2500 2,574 2,470 2,543
Lot Size:
10000 8799 7797 5750
Census Tract:
List Date: 0/29/2009 0/27/2009 0/10/2009
Sold Date:
Expired Date:
D.O.M.: 27 12 82
MLS # 90075439 90089863 90070523

REALTOR®
Subject Property
List Price:
$275,000 $290,000 $329,000
Sold Price:
$275,000 $325,000 $338,000
Address:
2129 Hannah Way 2253 Quarry Way 2403 Par Pl
City:
Rocklin
Bedrooms:
4 4 4 4
Bathrooms:
3 3 3 2
Square Ft.:
2500 2,485 2,586 2,544
Lot Size:
10000 4792 6098 8843
Census Tract:
List Date: 0/6/2009 0/21/2009 0/24/2008
Sold Date: 0/18/2009 0/9/2009 0/31/2009
Expired Date:
D.O.M.: 136 21 253
MLS # 90028045 90056796 80115927

REALTOR®
Map of Comparable Properties

REALTOR®
Comparable Properties
Map Listing Index
Order # Address Date Listed Listing Price

1 2149 Arnold Dr 5/7/2009 $250,000
2 2122 Hannah Way 8/4/2009 $250,000
3 4708 Wildflower Ln 7/24/2009 $274,500
4 6306 Mallard Ct 7/27/2008 $299,900
5 2821 Balfor Ct 5/13/2009 $310,000
6 613 Lilja Ct 10/15/2008 $339,000
7 5145 Meyers St 9/29/2009 $200,900
8 5325 Thunder Ridge Cir 11/27/2009 $290,000
9 2070 Cobble Hills Ct 9/10/2009 $305,000
10 2129 Hannah Way 4/6/2009 $275,000
11 2253 Quarry Way 7/21/2009 $290,000
12 2403 Par Pl 11/24/2008 $329,000

REALTOR®
REALTOR®
Comparable Property Statistics
Active Properties
Number of Listings 3 4708 Wildflower Ln

Lowest List Price $250,000
Average List Price $258,167 2122 Hannah Way
Highest List Price $274,500
Average Price/SqFt $104 2149 Arnold Dr
Average DOM 162
$0 $50,000 $150,000 $250,000
List Price
Expired Properties
Number of Listings 3 613 Lilja Ct

Average List Price $316,300 2821 Balfor Ct
Average Price/SqFt $125 6306 Mallard Ct
Average DOM 207
$0 $50,000 $150,000 $250,000 $350,000
List Price

REALTOR®
Comparable Property Statistics
Pending Properties
Number of Listings 3 2070 Cobble Hills Ct

Average List Price $265,300 5325 Thunder Ridge Cir
Average Price/SqFt $104 5145 Meyers St
Average DOM 40
$0 $50,000 $150,000 $250,000 $350,000
List Price
Sold Properties
Number of Listings 3 2403 Par Pl

Lowest Sold Price $275,000
Average Sold Price $312,667 2253 Quarry Way
Highest Sold Price $338,000
Average Price/SqFt $123 2129 Hannah Way
Average DOM 137
$0 $50,000 $150,000 $250,000 $350,000
List Price Sold Price

REALTOR®
Summary of Comparable Properties
Address Beds Baths DOM SqFt List Price Sold Price Sold Date
Active Properties
2149 Arnold Dr 4 3 218 2,485 $250,000 $0
2122 Hannah Way 4 3 129 2,485 $250,000 $0
4708 Wildflower Ln 4 3 140 2,473 $274,500 $0
Averages 162 2,481 $258,167 N/A
Expired Properties
6306 Mallard Ct 4 3 365 2,606 $299,900 $0
2821 Balfor Ct 4 3 24 2,409 $310,000 $0
613 Lilja Ct 4 3 232 2,549 $339,000 $0
Averages 207 2,521 $316,300 N/A
Pending Properties
5145 Meyers St 4 2 27 2,574 $200,900 $0
5325 Thunder Ridge Cir 4 3 12 2,470 $290,000 $0
2070 Cobble Hills Ct 4 3 82 2,543 $305,000 $0
Averages 40 2,529 $265,300 N/A
Sold Properties
2129 Hannah Way 4 3 136 2,485 $275,000 $275,000 09/18/2009
2253 Quarry Way 4 3 21 2,586 $290,000 $325,000 09/09/2009
2403 Par Pl 4 2 253 2,544 $329,000 $338,000 08/31/2009
Averages 137 2,538 $298,000 $312,667

REALTOR®
Summary Analysis
$400,000
$300,000
Max Price
$200,000 Avg Price
Min Price
$100,000
$0
Active Expired Pending Sold
Listing Category Lowest Price Highest Price Average Price $/SqFt DOM
Active $250,000 $274,500 $258,167 $104 162
Expired $299,900 $339,000 $316,300 $125 207
Pending $200,900 $305,000 $265,300 $105 40
Sold $275,000 $338,000 $312,667 $123 136
Total Averages $256,450 $314,125 $288,109 $114 136

REALTOR®
Sold Property Analysis
Address List Price Sold Price DOM % Chg $/SqFt

2129 Hannah Way $275,000 $275,000 136 0.00 % $110
2253 Quarry Way $290,000 $325,000 21 12.07 % $125
2403 Par Pl $329,000 $338,000 253 2.74 % $132
Sold Averages $298,000 $312,667 137 4.94 % $122

REALTOR®
Adjustments for Sold Listings
Property Information:
Address: 2129 Hannah Way DOM: 136

MLS#: 90028045 List Price: $275,000 List Date: 0/6/2009
Map Code: THOM 355 E-3 Sold Price: $275,000 Sold Date: 0/18/2009
Beds: 4 Baths: 3 Sq Ft: 2,485
Adjustments: Property Subject + /- Values

Description Description
Beds 4 4
Baths 3 3
SqFt 2485 2500
LotSize 4792 10000 $10,000
Age 2000 2002 -$2,000
Adjustments Summary:
Total Adjustments: $8,000

Actual Sold Price: $275,000
Adjusted Sold Price: $283,000
% Change: 2.9%

REALTOR®
Address: 2253 Quarry Way DOM: 21

Map Code: THOM 220 A-2 Sold Price: $325,000 Sold Date: 0/9/2009

Beds 4 4
Baths 3 3
SqFt 2586 2500
LotSize 6098 10000 $4,000
Age 2003 2002
Total Adjustments: $4,000

% Change: 1.2%

REALTOR®
Address: 2403 Par Pl DOM: 253

Map Code: THOM 220 B-3 Sold Price: $338,000 Sold Date: 0/31/2009

Beds 4 4
Baths 2 3
SqFt 2544 2500
LotSize 8843 10000
Age 1990 2002 -$10,000
Total Adjustments: -$10,000

% Change: -3.0%

REALTOR®
REALTOR®
Seller's Approximate Proceeds
Low High
Price: $297,000 $328,000

Costs:
First Mortgage $90,000 $90,000
Second Mortgage $10,000 $10,000
Commissions $17,820 $19,680
Escrow Fees $482 $513
Home Warranty $350 $350
Pest Inspection $60 $60
Tax Stamp $339 $374
Title Insurance $1,785 $1,940
Termite Work $0 $0
Other Work $0 $0
Total Estimated Closing Costs $120,836 $122,917
Net Cash To Seller $176,164 $205,083

I understand that the above is an estimate only and that the actual costs which would be incurred may
vary if an actual sale is consummated. The estimate amounts above are not guaranteed in any way.
Seller Date
Broker/Sales Associate Date

REALTOR®
Where the Money Goes
Normally, real estate commissions are split four ways.

1. The listing broker
2. The listing agent
3. The selling broker
4. The selling agent.
Each of these professionals serve a very important role in the sale
of your home, and is duly compensated.

REALTOR®
Why do you need a Real Estate Professional
Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the
process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for
your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:
Pricing
A real estate professional is best suited to determine a pricing strategy for your property. You don’t want to miss opportunities by
overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience
will ensure you are getting the best price for your home.
Marketing
A real estate professional has many ways to effectively market your property. Proven marketing methods include
flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a
common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies
show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and
personal contacts.
Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot
on the home and specific market. Overexposure of a property in any media may give a buyer the impression the
property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to
advertise your property.
Marketing also includes the exposure of your home to other real estate professionals and the general public. In many
markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings
in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property
to other real estate professionals through the MLS, open houses, and office meetings.
Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend
repairs and cosmetic work that will significantly enhance the salability of your home.
Security
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into
your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your
property. This increases your safety and allows for any last minute preparation.
Negotiating
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising
your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and
financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement
that will be more likely to make it through this complicated process.
Monitoring, Renegotiating and Closing

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are
sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required
paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you
resolve these issues and move the transaction to closing/settlement.
Your real estate professional can also meet with other professionals involved in the transaction process. Their industry
contacts can make sure any unforeseen issues are handled reliably and quickly.

REALTOR®
Comparable Price Analysis
$400,000
$300,000
Min Price
$200,000 Avg Price
Max Price
$100,000
$0
Comparable Properties Adjusted Properties Subject Property
Comparable Price Analysis Sold Price Price per Sq.Ft.

Low Price $275,000 $111
Average Price $312,667 $123
High Price $338,000 $133
Adjusted Price Analysis Sold Price Price per Sq.Ft.

Low Price $284,650 $115
Average Price $308,364 $121
High Price $322,192 $127
Approx. Market Value $307,500 $123
Seller Date
Broker/Sales Associate Date
Prepared by Prepared by Wyldfyre1 Support

REALTOR®
The Importance of Intelligent Pricing
A competitively priced home will attract a high percentage of prospective

buyers.
The Intelligent Pricing Pyramid above demonstrates that a home priced at market
value will attract a greater percentage of prospective buyers than a home price above
market value. The higher above market value the home is priced, the fewer
prospective buyers. A home priced below market value will typically attract the greatest
percentage of prospective buyers. The further below market value the home is priced,
the more prospective buyers.

REALTOR®
Selling Price vs. Timing
You need to price your home prudently from the beginning, when buyer interest
will be high.
Timing is very important in real estate. The above graphic shows the importance of
placing your property on the market at a realistic price from the start. A home attracts
the most excitement and interest when it is first placed on the market for sale. A home
has its greatest chance for selling when it is newly listed. Pricing your home correctly,
from the start, will help it sell in the shortest possible time frame.

REALTOR®
Marketing Planner
Date Task Completed
12/11/2009 Sign listing papers
12/12/2009 Input listing into the MLS
12/12/2009 Order for sale sign for property
12/12/2009 Order lock box for property
12/13/2009 Advertise in local newspaper and on web site
12/13/2009 Create flyers and other marketing materials
12/13/2009 Hold open house
12/16/2009 Stage the Property
1/25/2010 45 Day Pricing Review
3/11/2010 90 Day Pricing Review

REALTOR®
Maximizing First Impressions
Exterior and Curb Appeal
· Experts say most buyers make their decision at first sight.
General Exterior
· Prospective buyers will react well to signs your home has been meticulously maintained.
· Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune
trees.
· Keep driveway clean and free of parked cars, and keep the garage door closed.
· Repair or replace loose or damaged roof shingles.
· Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like
toys or snow.
· Items from RV’s to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from
the street, your property appears clear.
· Inspect appearance of interior window coverings from the curb.
· Repair any peeling paint or loose caulking on windows or other areas.
· Take steps to eliminate insect or rodent pests.
· Pick up after your pets and neighborhood animals.
Doorway
· While agents work the lockbox for a key, buyers have idle time to notice details.
· Apply a fresh coat of paint to the front door.
· Consider adding pots of flowering plants in the entryway if weather permits.
· Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Interior Appeal
· Once inside, experts say most buyers are reaffirming their curbside decision.
Clean, Clear, Light and Bright

· Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay
for itself by adding to a buyer’s perceived value of your home.
· For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage.
· Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home,
would a professional decorator put your choice of items out on the counter?
· Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since
you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings.
· If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings
with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own
furnishings and décor.
· Repair dripping faucets, burned out light bulbs, or cracked windowpanes.
· Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles.
Warm and Homey
· Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can
make your home more inviting.
· Keep an attractive set of towels in each bathroom to be brought out only for showings.

REALTOR®
Successful Showings and Open Houses
When you plan open house appointments, it allows you time to prepare, but there are times when you won’t have the
luxury of advanced notice and your property needs to look the best that it can to entice the motivated buyer. Remember,
every time you leave your home, you need to make sure it is ready for an unexpected showing…here’s how.
General Preparation
· When preparing your home, think about the interior decorating ideas used to show builders' model
homes and how you would be wowed if you were the potential buyer.
· Remember the pointers from "First Impressions" checklist, especially regarding cleanliness, clutter
and repairs - interior and exterior.
· Open drapes and light lamps including those in closets, basement or attic - creating as light,
cheerful and calm environment as possible.
· Make the potential buyer feel welcome by filling candy dishes and putting out fresh flowers.
Bedrooms
· Make the beds; put away clothes and toys.
· Turn the blinds so slats are uniformly open and don’t forget to put on light if room is dark.
·
Bathrooms
· Put out a clean hand towel, fresh soap and clean soap dish, and make sure there is a full box of tissues.
· Put toilet lid down.
· Potpourri dish can provide a nice sight and scent.
Kitchen
· Put away all dishes and discreetly conceal countertop articles.
· Simmer a few drops of vanilla on stove for a relaxing fragrance.
Dining Room
· Arrange inviting centerpiece and turn on the lights/chandelier.
· Consider setting the table with fine china and linen.
Living Room/Family Room/Den

· Straighten pictures on walls and wipe all tabletops.
· Fluff and arrange couch cushions and throw pillows.
· Dispose of newspapers and drink containers.
· Light fireplace in winter.
Entryway
· When exiting just before buyers arrive, turn around at front door and review the “First Impression”
checklist. What is the first thing that catches your eye from that viewpoint? Will it help or hinder the
appearance of your home?
· Notify your neighbors of scheduled open house days. You never know if they have friends or
family that are in the market for a home.

REALTOR®
Checklist for Moving
Moving can be a busy time with many small yet important tasks to complete. You want to make sure all of your
belongings arrive safely at your new home, the mail is forwarded, and the lights are turned on. This checklist will help
keep you organized as you prepare your move.
Before Moving
Change of address notices:

Post Office.
Banks, Credit Cards, other monthly bills.
Insurance - new locations for fire and auto.
Subscriptions.
Friends, Relatives.
(Remember some of these need several weeks notice.)
Utility Companies: Gas, water, electricity, telephone, fuel. Turn them off at your current home and on at
your new home. Don’t forget to ask for refunds if you made any advance deposits.
Finances: Find a new bank if necessary. Arrange check-cashing and coordinate credit references.
Medical Records: Get referrals for doctors, dentists, and veterinarian.
Obtain any necessary prescriptions, x-rays, eyeglasses, medical records, and birth
records.
Packing: If using a moving company, check for: insurance coverage, payment schedule, other
shipping documents, arrival day, labor, and prep work to be accomplished beforehand.
If you are moving, have plenty of boxes and wrap on hand. Pack as much as possible
in advance, don’t wait until moving day.
Empty and clean freezer and refrigerator.
Moving Day
Transportation: Prepare for the needs of small children and animals. What will they do while you are
packing and how will they get to your new home?
Double check: When the house is empty, but before the moving truck door closes, double check
closets, attics, back yard, and any other storage locations to make sure they are empty.
Important Items: Carry jewelry and documents yourself or send them registered mail.
Money: You should carry enough cash or travelers checks to cover your move and expenses
until you reach your new home.
Keys: Leave old house keys with a neighbor or your real estate professional.
At Your New Home

Utilities: Check that your gas, electricity, water, and telephone have been turned on.
Check pilot lights on stove, water heater, and furnace.
Automobile: Have your address changed on your driver’s license.
If you have moved to a new state have the car registered within 5 days to prevent
penalties.
Apply for a new drivers license.
Remember to: Register children in new school.
Locate new doctor, dentist, etc.

REALTOR®

Rocklin CMA

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Rocklin Listing Presentation

December 11, 2009

Sam & Sally Seller

Dear Sam & Sally Seller

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

2122 Hannah Way #2

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

5325 Thunder Ridge Cir #8

2070 Cobble Hills Ct #9

Prepared by Wyldfyre1 Support

2129 Hannah Way # 10

2253 Quarry Way # 11

Prepared by Wyldfyre1 Support

List Date: 0/7/2009 0/4/2009 0/24/2009

D.O.M.: 218 129 140

MLS # 90035980 90060303 90057673

Prepared by Wyldfyre1 Support

List Date: 0/27/2008 0/13/2009 0/15/2008

D.O.M.: 365 24 232

MLS # 80075359 90037835 80103446

Prepared by Wyldfyre1 Support

List Date: 0/29/2009 0/27/2009 0/10/2009

MLS # 90075439 90089863 90070523

Prepared by Wyldfyre1 Support

List Date: 0/6/2009 0/21/2009 0/24/2008

Sold Date: 0/18/2009 0/9/2009 0/31/2009

D.O.M.: 136 21 253

MLS # 90028045 90056796 80115927

Prepared by Wyldfyre1 Support

Prepared by Wyldfyre1 Support

Order # Address Date Listed Listing Price

Prepared by Wyldfyre1 Support

Number of Listings 3 4708 Wildflower Ln

Number of Listings 3 613 Lilja Ct

Prepared by Wyldfyre1 Support

Number of Listings 3 2070 Cobble Hills Ct

Number of Listings 3 2403 Par Pl

List Price Sold Price

Prepared by Wyldfyre1 Support

Averages 162 2,481 $258,167 N/A

Averages 207 2,521 $316,300 N/A

Averages 40 2,529 $265,300 N/A

Averages 137 2,538 $298,000 $312,667

Prepared by Wyldfyre1 Support

Active $250,000 $274,500 $258,167 $104 162

Expired $299,900 $339,000 $316,300 $125 207

Pending $200,900 $305,000 $265,300 $105 40

Sold $275,000 $338,000 $312,667 $123 136

Total Averages $256,450 $314,125 $288,109 $114 136

Prepared by Wyldfyre1 Support

Address List Price Sold Price DOM % Chg $/SqFt

2253 Quarry Way $290,000 $325,000 21 12.07 % $125

2403 Par Pl $329,000 $338,000 253 2.74 % $132

Sold Averages $298,000 $312,667 137 4.94 % $122

Prepared by Wyldfyre1 Support

Address: 2129 Hannah Way DOM: 136

Adjustments: Property Subject + /- Values

SqFt 2485 2500