Past Present Future Syndicate

R42B-4
Heipy K Desyane 29109042
Heber Manurung 29109322
Edhita Paradevi 29109324
Erik Sentosa 29109326
Lea Kusumawati 29109342
La Ode M Arief Akbar 29109367

MM 5011 – Knowledge Management & Innovation

 FACEBOOK EXPLOSIVE GROWTH

Provides the needs of ‘sharing

information’, with their
innovation at the right time

Most frequently usage social

media networking

Impressive growth rate of 270%

between June 2006 – June 2007

More than 42 million active

users as of Sept 2007
 FACEBOOK EXPLOSIVE GROWTH

WHY ??
• Keep in touch with friends
 Keep them informed
 Fun and interactive applications
 Retain your privacy

• Winning strategies

• Replace specialized website

 FACEBOOK BUSINESS MODEL
Partners Activities Offer Customer Customer
R&D Relationship Segments
Advertisers Faceboo
k Chat
Apps Maintenance Faceboo
k Conne Help Support
Infrastucture and Faceboo ct University
Developer Expansion
k NewsF
eed Privacy Assurance
Student
Faceboo High Schoo
k Platfor l
m

Resources Distribution
re
ar dwa Servers Games Apps
H dors Software developers Groups
Websit United States
ven Support desk officers Privacy control e
Social network with Word o
User database f Mouth
tagging
Legal

Costs Revenue
ru c ture nt
ast me
Infr r t i s e
Operations e
Adv
D
R&
 URBAN BREAD FACEBOOK ADS
Facebook Ads
 URBAN BREAD FACEBOOK ADS
Facebook Ads
 URBAN BREAD FACEBOOK ADS
Facebook Page
Pages are for organizations, businesses, celebrities, and bands to broadcast
great information in an official, public manner to people who choose to
connect with them.
 INDONESIAN GENERATION Y CHARACTERISTICS

Generation Y can be categorized as a group that have a strong sense of

independence and ownership. This group is more assertive, self-reliant, mentally
and intellectually more expressive, innovative, and full of curiosity.

Tech-Savvy: Generation Y in Indonesia grew up with technology and rely on it to perform

their jobs better. Armed with BlackBerrys, laptops, cellphones and other gadgets.

Achievement-Oriented: Generation Y is confident, ambitious and achievement-oriented.

They have high expectations of their employers, seek out new challenges and are not afraid
to question authority. Generation Y wants meaningful work and a solid learning curve.

Team-Oriented: As children, Generation Y participated in team sports, play groups and

other group activities. They value teamwork and seek the input and affirmation of others.

Attention-Craving: Generation Y craves attention in the forms of feedback and guidance.

They appreciate being kept in the loop and seek frequent praise and reassurance.
http://legalcareers.about.com/od/practicetips/a/GenerationY.htm