P. 1
Maximizing Facebook for Biz Growth

Maximizing Facebook for Biz Growth

|Views: 50|Likes:
Publicado porDeb Kennedy
Facebook ad revenue is projected to be over $1.4 billion in 2010! Staggering? Not really when you consider the fact that Facebook has over 500 million users who can be successfully and cost-effectively reached. If you're not sure whether or not you should be marketing on facebook then this presentation is for you.
Facebook ad revenue is projected to be over $1.4 billion in 2010! Staggering? Not really when you consider the fact that Facebook has over 500 million users who can be successfully and cost-effectively reached. If you're not sure whether or not you should be marketing on facebook then this presentation is for you.

More info:

Categories:Types, Business/Law
Published by: Deb Kennedy on Oct 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

10/26/2010

pdf

text

original

MAXIMIZING FACEBOOK TO GROW YOUR BUSINESS

Attract, Engage and Inspire
July 28, 2010 Updated October 18, 2010

From Monologues to Dialogues Listen · Engage · Inspire · Influence

Why Facebook

3/12/2013

Making the Most of Facebook

2

Why Facebook
• Facebook ad revenue is projected to be over $1.2 billion in 2010. • Staggering? Not really when you consider the fact that Facebook has over 500 million users who can be successfully and cost-effectively reached.

3/12/2013

Making the Most of Facebook

3

Maximizing Facebook: Creating An Online Community

Tenets for Success
• • • • • • Patience Persistence Relevant Content Listen Engage Inspire

3/12/2013

Making the Most of Facebook

5

Patience
• Rome wasn’t built in a day and neither will your Facebook page following. Remember, good things come to those who wait.

3/12/2013

Making the Most of Facebook

6

Persistence
• Patience doesn’t mean sitting around doing nothing waiting for something to happen; quite the contrary. You’ll need a daily commitment to:
– – – – – Keep your page fresh Ensure relevant content Reply to posts / questions (whether good or bad) Network and build relationships Acknowledge advocates

3/12/2013

Making the Most of Facebook

7

Listen
• Ask your followers what they want to see. • Consider polls as a way of learning what your fans are interested in versus what you feel like pushing to them. • Engage fans by having them submit topic ideas. • With more than 500MM people on Facebook, your followers chose to “Like” you; make sure you acknowledge and thank them.

3/12/2013

Making the Most of Facebook

8

Engage
• Pose questions, ask for input, engage visitors on current event topics, create a dialogue and be prepared to have active engagement with those who take the time to participate on your page. • Offer a discount code for purchasing off your Facebook site. • Keep them coming back for more with content unique to Facebook.

3/12/2013

Making the Most of Facebook

9

Inspire
• Create posts that are so compelling your fans want to click the “Like” button, add “Comments” and “Share” with others. • Work to inspire a feeling of exclusivity. • Have an motivational video? Post it! • Offer a discount code for purchasing off your Facebook site. • Make everything you post easy to share!

3/12/2013

Making the Most of Facebook

10

Maximizing Facebook: Expand Your Reach & Opportunity

Facebook Ads
• Facebook offers a variety of ways to create ads and use key words to ensure they are delivered to people who expressed an interest in your product / service. • Be sure to create and split test new ads every single day and don’t forget that the smaller your potential audience the quicker your ad will lose its appeal. • Test copy, images, demographics, interest groups, etc. • Use CPM to test your ads. • Take advantage of the targeting, conversion tracking and reporting tools Facebook offers.
3/12/2013 Making the Most of Facebook 12

Leverage Friends of Connections
• When done right, the holy grail of social marketing is about inspiration and influence. That said, when someone sees their friend is connected to a page it will greatly increase the propensity that they will want to check it out as well. • And it couldn’t be easier… when you set up your ad look under “targeting” and you’ll find the option that allows you to display more detail. There you will see the connection on Facebook choices.

3/12/2013

Making the Most of Facebook

13

Leverage Friends of Connections

3/12/2013

Making the Most of Facebook

14

Adding Value Drives Engagement
• Grab your reads attention! Make sure updates are captivating, engaging and to the point. • Comment and “like” your own posts. You need to pave the way for commenting, etc. so ask your friends to comments and consider multiple admins to assist with posting. • Provide a clear call to action. Be clear when encouraging fans to “like,” comment or share your updates.

3/12/2013

Making the Most of Facebook

15

Like Box Plugin
• The Like Box Plugin* enables Facebook page owners to attract and acquire “Likes” from their websites. • It also allows users to see how many people in total, as well as their specific friends, like the page. • Additionally, it lets users read recent posts and like the page with one click without even having to go visit the page. • Depending on your reach, this is one of the easiest and most powerful ways to increase your awareness of your Facebook presence.
* http://developers.facebook.com/docs/reference/plugins/like-box
3/12/2013 Making the Most of Facebook 16

Like Box Plugin

3/12/2013

Making the Most of Facebook

17

Dialogues… Not Monologues
• You have two options: 1. Make it fun and engaging or 2. Don’t even bother. • Seriously, the last thing you want is a page of onesided messages with no interactive feedback and/or engaging dialogue that inspires them to share with others. If you don’t give people a reason to want to visit your page and engage in the conversation. • Messages are not conversations… check out the following four examples of Facebook pages that got it right.
3/12/2013 Making the Most of Facebook 18

#1: OREO

Just like the brand, the page is fun and has a very high interactive rate. Note how they post questions to foster a dialogue versus posting static messages and or selling. Notice how many people are participating in various conversations! 8,896,966 Fans

3/12/2013

Making the Most of Facebook

19

#3: Top Gear

No self promotion, just giving the fans what they want. They are car aficionados who love Top Gear and they are always assured of finding interesting information that appeals to their senses as well as fans who wand to talk / socialize with like-minded individuals. Rules of Play as Defined by Top Gear: Welcome to the Top Gear Facebook page. Facebook is a place for Top Gear fans and petrol heads alike to engage with Top Gear and one another. We encourage conversations and welcome differing opinions and spirited banter but not to the detriment or disturbance of the community. If using the wall to post spam, excessive bad language, racist, hateful or generally abusive comments we may block the offending users. Thanks for playing nicely! 4,333,490 Fans

3/12/2013

Making the Most of Facebook

20

Maximizing Facebook: Facebook Markup Language

Facebook Markup Language
• Adding FBML to your page will bring your Facebook marketing endeavors to the next level. • FBML allows Facebook page administrators to create custom boxes, pages and tabs on Facebook. • FBML is not for enhancing personal profiles / pages; it is exclusively for public profiles and fan pages.

3/12/2013

Making the Most of Facebook

22

Facebook Markup Language
• There are many interesting and helpful uses for FBML including, but not limited to: – Incentivized Like Pages – Enhanced Brand Building Efforts – Welcome Pages – Video Inclusion – Lead Generation / Capturing

3/12/2013

Making the Most of Facebook

23

Incentivized Like Pages Incentive and reward fans for taking action by clicking “Like”.

3/12/2013

Making the Most of Facebook

25

3/12/2013

Making the Most of Facebook

26

Brand Building Create brand-building mini-hubs for your customers and prospects.

3/12/2013

Making the Most of Facebook

28

3/12/2013

Making the Most of Facebook

29

Welcome Pages Welcome your fans to your social community.

3/12/2013

Making the Most of Facebook

31

3/12/2013

Making the Most of Facebook

32

Video Video is an engaging and preferred medium.

3/12/2013

Making the Most of Facebook

34

3/12/2013

Making the Most of Facebook

35

Lead Gen and Capturing Turn your Facebook page into a lead generation machine.

3/12/2013

Making the Most of Facebook

37

3/12/2013

Making the Most of Facebook

38

Summary

People Remember…

3/12/2013

Making the Most of Facebook

40

Consumer Preference
• Multiple studies indicate that consumers prefer to work with businesses that have a strong social media presence. • Right now it's not too late to get your business engaged with prospects and customers via Facebook. But if you wait much longer and you'll be giving your competitors an advantage that'll be hard to overcome.
3/12/2013 Making the Most of Facebook 41

Contact Us

Contact Us
Deb Kennedy Chief Multi-Channel Marketing Evangelist Channel Neutral Marketing Office: 516-922-7887 Mobile: 516-983-1617

3/12/2013

Making the Most of Facebook

43

You're Reading a Free Preview

Descarga
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->