This action might not be possible to undo. Are you sure you want to continue?
1 HISTORY OF THE NESTLE...............................................................................................................2 2 BUSINESS OF THE NESTLE..............................................................................................................8 2.1 INDUSTRY/SECTOR...................................................................................................................................9 NESTLÉ IS CONSCIOUS OF THE FACT THAT THE SUCCESS OF A CORPORATION IS A REFLECTION OF THE PROFESSIONALISM, CONDUCT AND THE RESPONSIBLE ATTITUDE OF ITS MANAGEMENT AND EMPLOYEES. THEREFORE RECRUITMENT OF THE RIGHT PEOPLE AND ONGOING TRAINING AND DEVELOPMENT ARE CRUCIAL................................................................9 2.2 SCOPE OF TRADE (NATIONAL/INTERNATIONAL).........................................................................................11 2.3 LATEST DEVELOPMENTS REGARDING BUSINESS OF THE ORGANIZATION.........................................................12 3 MANAGEMENT PROCEDURES......................................................................................................13 3.1 ORGANIZATION STRUCTURE OF THE ORGANIZATION....................................................................................15 4 PRODUCT & SERVICES OFFERED BY THE ORGANIZATION..............................................16 4.1 PRODUCT LINE OF THE ORGANIZATION.....................................................................................................16 4.2 BRAND NAME OF EACH PRODUCT & SERVICE OFFERED ............................................................................30 4.3 BRAND AMBASSADORS OF ORGANIZATION/PRODUCTS ................................................................................32 5 HUMAN RESOURCE DEVELOPMENT POLICIES.....................................................................33 5.1 RECRUITMENT & SELECTION PROCEDURES................................................................................................34 5.2 TRAINING & DEVELOPMENT PROCEDURES ...............................................................................................34 6 MARKETING STRATEGY................................................................................................................35 6.1 INTEGRATED MARKETING COMMUNICATION (IMC)...................................................................................38 6.2 MARKET SHARE....................................................................................................................................39 7 FINANCIAL PROCEDURES.............................................................................................................41 7.1 METHODS FOR RAISING FUNDS...............................................................................................................41 7.2 INVESTMENT OPPORTUNITIES ..................................................................................................................43 8 MAJOR COMPETITORS IN THE MARKET.................................................................................46 9 SWOT ANALYSIS...............................................................................................................................47 10 CONCLUSION...................................................................................................................................53 11 REFERENCES......................................................................................................................................1
1 History of the Nestle
Nestlé headquarters in Vevey. The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from Lee County, IL in the United States, established the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United States. (Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.) In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé company added condensed milk, so that the firms became direct and fierce rivals. Henri Nestlé. In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company
was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestlé's production had more than doubled. After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the company's second most important activity.
Nestlé's logo used until 1970s. Nestlé felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974. In 1977, Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc. In 1984, Nestlé's improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestlé.
The Brazilian president, Lula da Silva, inaugurates a factory in Feira de Santana (Bahia), February, 2007. The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in June, Nestlé merged its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time frame, Nestlé came close to purchasing the iconic American company Hershey's, though the deal fell through. Another recent purchase includes the Jenny Craig weight loss program for US$600 million. In December 2005 Nestlé bought the Greek company Delta Ice Cream for €240 million. In January 2006 it took full ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share. In November 2006, Nestlé purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring in 2007 the milk flavoring product known
as Ovaltine. In April 2007 Nestlé bought baby food manufacturer Gerber for $5.5 billion. In December 2007 Nestlé entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini. Nestlé agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale forms part of a broader US $39.3 billion offer by Novartis to fully acquire the world’s largest eye-care company.
Our story begins in 1867, when Henry Nestle developed a baby formula that saved child’s life and marked the beginning of Nestle.
It is originally consisted of two companies and two products, Henry Nestle and His baby food in Vevey, and the Anglo Swiss Condensed Milk company and its condensed Milk in Cham, both in Switzerland.
• • • • •
His first factory was located in Vevey. In 1875, He sold His Company and retired. In 1880 second factory was built in bercher. In 1883, first time Nestle built a factory abroad, in Edlitz Grimmenstein. In 1890, Vevey factory produced 28 billion cans of Milk food and 2.2 million cans of condensed Milk.
In 1912, Nestle begins it long relationship with South Asia when Nestle condensed Milk company start.
1n 1998. nutrition. . a plant is acquired at Kabirwala. In 1997. Milkpak Ltd. • 1n 1992. • In 2005. when our parent company Switzerland based on Nestle first acquired share in Milkpak. In 1990. Is renamed again Nestle Pakistan. Nestle Milk collection system in Punjab matures and company is able to buy all its Milk from Formers instead of relying on contractors. Nestle In Pakistan • Nestle have been serving Pakistani consumers since 1988. Nestle takes over the running of company and begins to develop its Milk collection network. Is founded by Syed Baber Ali. sheikhupura factory starts the production of Nido Milk Powder cereals. Cream and Butter as well as fruit Juices. • • Nestle acquires 40% share in Milkpak. Health and Wellness Company. It manufactures UHT Milk. the Kabirwala plant becomes a fully owned unit of Nestle Pakistan.• In 1979. • • • In 1996 Milkpak is renamed to Nestle Milkpak Ltd. Nestle Milkpak Ltd. Nestle Quality Policy • Quality is the foundation of our food.
We are committed to offering products and services to all customers that meat their needs. regulatory and quality requirements in every step of our value chain. • We adopt “No waste” and we constantly look for competitiveness and opportunities for continuous improvement of the quality standards delivered to our customers.• • • • • A Nestle brand name on product is a promise to the customers that : It is safe to consume. • • Quality is to Guarantee. food safety and full compliance. • All Nestle functions across our value chain are fully responsible to follow mandatory norms. Quality is to win consumers trust and preference. We focus on facts and results and we strive for Zero defect and excellence in every thing we do. We enforce food safety. . • • Quality is to strive for Zero defect and no waste. • • Quality is every body’s commitment. Our management takes the lead. sets the objectives and demonstrates its commitment towards quality. It complies with all relevant laws and regulation.
we believe that research can help us to make better food. Health and environment policy to protect health of our employs and keep clean our surrounding environment Company Vision • • Vision of Nestle Milkpak Company is to expand business according to the increasing demand of market. has an annual turnover of 74. So extension of Kabirwala Plant is the example of our company vision. . There are 509 factories are running in 83 countries. As per our company vision in 2020 production capacity of all plants working in Pakistan is being increased. so we are trying to make good food. having 231. so that people live a better life.7 billion Swiss Frances. To provide fresh and pure products to the customers. .000 employs Company Mission At Nestle.2 Business of the Nestle Nestle is the largest food company in the world. It is present in all five continents. we introduced (SHE) Safety. Good food is the primary source of good health.
and the remaining three are dedicated to producing our trusted brands of bottled water. Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. we consider it our duty to make sure that our manufacturing processes are clean. • As is the Nestlé policy around the world.1 Industry/Sector Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism. we care for our people. • • As citizens of Pakistan. We are constantly working to reduce emissions at our factories. hygienic and safe. to Karachi in the south. Regular audits have confirmed that our factories' environmental management meets the Nestlé international standard. and making our packaging environmentally friendly. We uphold the principles of the UN Global Compact and encourage women to participate. conduct and the responsible attitude of its management and employees. reducing and treating wastewater. Two state-of-the-art multipurpose factories are located in the agricultural heartland of the Punjab. • • Our products are manufactured in five facilities scattered around the country. Therefore recruitment of the right people and ongoing training and development are crucial. . from Islamabad in the north.2.
as a subsidiary. • • In 2005.• In 1990. . located in Khanewal district of the Punjab. we began upgrading its capacity. • Over the years. By 1997 it was a fully owned unit of Nestlé Pakistan Ltd. better and more efficient machinery has been introduced. It became a fully owned unit in 2003. the factory continued to make notable achievements. 4. both for powder and liquid. 2006 has seen the commencement of Kabirwala Extension Project that would be completed in April 2007 at a cost of about Rs. NESTLÉ® EVERYDAY® tea whitening powder was introduced in 2002 and revolutionised tea and coffee drinking in homes and offices around the country. Nestlé Milkpak acquired the Kabirwala factory. and we immediately instituted a programme of major improvement to bring the facility on par with international standards. In 1992 we added a MAGGI® Noodles plant was added and 1996 saw an additional of a milk powder. • Indeed. • Soon after it was acquired. • In 2001 we acquired the AVA® water factory in Islamabad. This has helped us speed up production. and provide our consumers with their favourite brands of bottled water in convenient package sizes. • We are proud that the Islamabad factory has made efforts to bring Pakistani women into the workforce. by providing a comfortable and enabling work environment. The project has seen expansion of milk processing capacity to triple its current size. the Kabirwala factory was constantly enhanced. • Over the years.0 billion. we were amongst the first to employ female operators working alongside men in our production department.
There is a multi-hierarchal distribution system of the milk. Like other countries Dairy is not a dedicated profession of the people. Profitability for the farmers is very less.7 Billion liters milk is provide by Gawalas.52 Billion liters UHT and 0. Only 4% of the total milk production is processed and used in urban areas of the country. According to Ministry of Food. It is statistically calculated that Nestle Milkpak have 50% share in the Nestle company and now Nestle become the leader of all multinational companies in food products and beverages. Nestle is operating in all big cities in Pakistan and try best to provide its Products to other small cities and towns.9 percent of the GDP. and the large part of milk production is wasted. But the Processed milk is only 4% of the total production. . Dairy industry contributes 49% to the agriculture value and 11% to the GDP.2. farmers is associated with dairy and agriculture at the same time. agriculture accounts for 20.25 Billion liters in the country. Agriculture and livestock. All these factors are making this industry unattractive for the farmers and the industry is no developing up to mark. • In urban areas 4. Infrastructure is not developed. cooling tanks and other facilities are not available. According to Pakistan Dairy Development Authority • Only 0.5 Billion liters pasteurized milk is available in the country. Annual production of milk is 35. the farmers are not getting reward of their work.2 Scope of Trade (National/International) Pakistan is an agricultural country. Nestle Milkpak have a great share in the different multinational companies.
The immense competition is going in the market. In this way Nestle Milkpak can fulfill the local demand by locally processed milk and milk products instead of the imported milk products. it is recommended that Nestle Milkpak should invest more in milk business and other value added milk products. Nestle Milkpak has south Asia’s biggest Plant at Kabirwala.27 Billion liters processed milk is sold by the milk shops. the income level of urban population is also good so this segment has potential for UHT and Pasteurized milk. 2009)—Nestlé Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development. 2. Nestle has brand recognition throughout the world and they can export milk powder and other value added products in future. It is differentiating its brand by adding Iron and Vitamin “C”. • In urban areas people are more health and quality conscious. It is targeting upper and middle class. Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients. The Nestle Milkpak is following growth strategy. Nestle is the world largest food company and nestle Milkpak is Nestlé’s famous UHT milk brand. • There is a potential of about 5 billion liters of milk sold in the urban areas. . fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.3 Latest Developments Regarding Business of the Organization —(April 6.• 1.
Africa. Nestlé University teaches employees how to cultivate their capabilities and how to realize their full potential. People. EVP of Pharmaceutical and Cosmetic Products. EVP of Asia. plus online access to books and media. Web-based and instructor-led classes. Execution. It is fundamental to our culture of learning and development and to the fostering of our corporate principles and values. are just some of the ways you can learn. Legal. Control. Harris. a distinct entity from the board of directors. Nestlé University offers over 30 courses in five key curriculum areas: Innovation. Export . Purchasing. Oceania. EVP. and CEO of Nestlé Waters Frits van Dijk. Nestlé CEO John J. EVP of Strategic Business Units and Marketing Francisco Castañer. 3 Management Procedures The executive board. Tax. Middle East divisions Petraea Heynike. includes: • • • • • Paul Bulcke. EVP of United Kingdoms Division James Singh.For Nestlé USA. EVP of Finance. Liaison with L'Oréal. training is more than just a transfer of knowledge and skills. Human Resources • • Michael Powell. Functional Capabilities and Working at Nestlé. Chairman.
Andreas Koopmann. Carolina Müller-Möhl. EVP of Europe divisions Richard T. Jean-Pierre Meyers. Steven Hoch. Paul Bulcke. Jean-René Fourtou.• • • Luis Cantarell. André Kudelski. Beverage Partners Worldwide with Coca-Cola. Deputy EVP of Nutrition Strategic Business units Werner J. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlé and L'Oréal. Current members of the board of directors of Nestlé are: Peter Brabeck-Letmathe (chairman). Laube. The Secretary to the Board is David Frick. Environment. . Rolf Hänggi. and Dairy Partners Americas with Fonterra.4% of the shares of L'Oréal. and Galderma a joint venture in dermatology with L'Oréal. Bauer. Production. Daniel Borel. the world's largest company in cosmetics and beauty. Others include Cereal Partners Worldwide with General Mills. Technical. Naïna Lal Kidwai and Beat Hess. EVP of Research and Development. Joint ventures Nestlé holds 26.
1 Organization Structure of the Organization National sales manager Regional Sales Manager Consumer Service manager Or Consumer Service Officer Area Manager System Suport Event Territory in charge System support manager Sales Associates Officer Event Manager DS Leader .3.
internal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector .99 Nestle Hot Cocoa Mix.still.26 . Rich Chocolate. 50 Cans $459. 8-Count Envelopes (Pack of 12) $33.1 Product Line of the Organization Nestle Good Start Gentle Plus Powder Formula. a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction. setup of milk chiller and import of Australian cow to boost milk production .nestle is also working towards setting up mega dairy farms to exemplify best farm practices and ways to boost mike production 4. No Sugar Added.4 Product & Services offered by the Organization Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while . Through the agric-services department nestle has being involved with various infrastructure and support related initiatives such as development of model farms.
Shelf Stable.88 .95 CSN Office Visit Store Baby Ruth 24 X 2.1 Oz Baby Ruth 24 X 2.Coffee-Mate French Vanilla Non-Dairy Creamer.1 Oz $21. 16-Ounce Bottles (Pack of 12) $29.91 Visit Store NESTLE NES70821 Coffee $9.
7 oz 36 ct Bit-o-Honey. 1.7 oz 36 ct $37. Cans/ Nestle Good Start.Visit Store Bit-o-Honey.. 6 Pack-32 Oz.85 Visit Store 6 Pack-32 Oz. Cans/ Nestle Good Start Baby Formula/mix $39. 1..99 .
.Visit Store Nestle Milk Chocolate Bar 24ct Nestle Milk Chocolate Bar 24ct $25. Nestle GOOD START Supreme Infant Formula With Iron Powder 188oz.. .95 Visit Store Nestle GOOD START Supreme Infant.00 Visit Store Nestle Cerelac Trigo con Leche Nestle Cerelac Trigo con Leche $14.
12 oz Can ..95 Visit Store Nestle Good Start Protect Plus Formula.... Nestle Good Start Protect Plus Formula .cs 6 $141.00 ..Visit Store Nestle Good Start Protect Plus Formula. Nestle Good Start Protect Plus Formula .12 oz Can $23.
NESTLE NES94100 Wonka $12..Visit Store NESTLE ... Rich Chocolate.99 CSN Office Visit Store NESTLE . Rich Chocolate.33 . NESTLE NES24300 $24..99 CSN Office Visit Store Nestle Hot Cocoa Mix. Nestle Hot Cocoa Mix... No Sugar Added. 8-Count $38..
92 oz Nerd's Rope .79 .Visit Store Nestle Nips Candy Coffee 4 oz Nestle Nips Candy Coffee 4 oz $1.92 oz $23.99 Visit Store Nerd's Rope .
.89 .35 Visit Store Nestle 31831: Carnation ® Coffee-mate ®. Nestle Dark Raisinets Chocolate Covering California Raisins $20.. Nestle 31831: Carnation ® Coffee-mate ® Pump Dispenser $19.56 Visit Store Nestle Dark Raisinets Chocolate...Visit Store Nestle Aero Dark 24 X 42g Bars Nestle Aero Dark 24 X 42g Bars $34.
Rich Milk Chocolate $31... Nestle GOOD START Supreme Soy DHA & ARA Infant Formula with Iron $15.Visit Store Nestle Carnation Instant Breakfast...99 .20 Visit Store Nestle GOOD START Supreme Soy DHA & ARA. Nestle Carnation Instant Breakfast Essentials.
Visit Store Nestle Glucose Control BOOST Strawberry...97 Visit Store . Nestle Glucose Control BOOST Strawberry 8 oz ..24/8 ounce cups $81. Nestle Boost Nutritional Chocolate Pudding ..99 Visit Store Nestle Boost Nutritional Chocolate.Case of 24 $41.
95 Visit Store Nestle Good Start Gentle Plus Powder 12. Vanilla...49 . Nestle Good Start Gentle Plus Powder 12 oz Can .Nestle Good Start Gentle Plus Powder 12. Nestle Good Start Gentle Plus Powder 12 oz Can $17.... 8 Ounce Bottle $39.cs 6 $122..08 Visit Store Boost High Protein Nutritional Energy.. Boost High Protein Nutritional Energy Drink.
....Visit Store Nestle GOOD START Supreme NATURAL.00 . Nestle GOOD START Supreme NATURAL CULTURES BL Infant Formula Powder $24.99 Visit Store Nestle Coffee Crisp Dark 70% Cocoa 4 X. Nestle Coffee Crisp Dark 70% Cocoa 4 X 24 X 42g Bars $120.
45 Visit Store 6 Cans .. 6 Cans .Nestle Good Start Gentle Plus Infant Formula $59.Case of 24 $26. DHA &. Nestle BOOST Plus Vanilla 8 oz Bottle . Nestle Good Start Supreme Soy.99 .Nestle Good Start Gentle Plus..99 Visit Store Nestle BOOST Plus Vanilla 8 oz Bottle -..Visit Store Nestle Good Start Supreme Soy.... DHA & ARA Infant Formula with Iron $73.
00 Visit Store .Visit Store Nestle Coffee Crisp Dark 70% Cocoa 24.. 8 Cans Nestle Good Start Gentle Plus Formula 12 Oz $95... Nestle Coffee Crisp Dark 70% Cocoa 24 X 42g Bars $34..56 Visit Store 8 Cans Nestle Good Start Gentle Plus.
.. 1. 1. Carnation Famous Fudge Kit.2 Brand Name of Each Product & Service Offered • • • • • • • • Nestle Juices Nestle Nesvita Nestle yogurt Bottled Water Chocolate Baby Food Maggi noodles Nescafe .97-Pound Kits (Pack of 2) $27.97-Pound.99 4.Carnation Famous Fudge Kit.
Our consumer services department is staffed by experts in every area related to our products and wellness. Use of cash or credit. above all. and Address/city. Promotion type. Only by listening to what people say can we understand what they want and need. to listen to them. our chief commitment is to our consumers. Today. and we make every effort to make sure that their voices are heard. prices paid. he put his address on the packages.At Nestlé. amount and timing of purchases. We believe that consumer services requires us to talk to consumers and also. expressing the same belief in openness and accessibility. Only by understanding their needs can we serve our consumers to the fullest. and is poised to provide prompt and relevant service to our consumers. items bought. Transaction Details • • • • • Frequency. Acquisitions Details • • • Marketing channel. . When Henri Nestlé prepared his first boxes of infant formula for sale. our Consumer Relationship Panel exhorts people to "Talk to Nestlé".
2008 (Sawf News) . Rani would increase her price. "Rani is extremely disappointed by Nestle's unprofessionalism. Her films haven't really worked out at the box office and we are looking out for someone who is very popular in this category. "Our new strategies include targeting the youth and Rani ceases to be any kind of a youth icon anymore. Aamir Khan's Ghajini co-star. They knew well that once the contract came up for renewal. Rani was dropped from Fanta commercials. because she has ceased to be a youth icon. They wanted to go in for someone cheaper perhaps. They should be thankful that Rani has got their product noticed in last four years. Rani had endorsed the product for the last four years. We are working out on a few options and a final announcement shall be made very soon.Nestle has dropped Bollywood star Rani Mukerji as brand ambassador for its chocolate brand. telling us. based in Gurgaon." the official told us. A top PR official of Nestle India. It is then that we decided that we won't be renewing our contract with her. A few months earlier. and replaced by rising South star Asin. and featured in many Television commercials promoting the brand. talked to us on condition of anonymity.4. . "Our contract with Rani Mukherjee was due to get over and we were in the midst of planning new marketing strategies for our brand.3 Brand Ambassadors of Organization/Products June 18." A source close to Rani confirmed the development." Nestle's action seems to reflect the film industry's perception that Rani is no more the box office draw that she once was. Nestle Munch.
like in Kal Ho Naa Ho (2003). the film's producer and director. surprised industry watchers by announcing that he would go with Kareena instead. every Karan Johar film featured Rani. She is also perceived to be too closely aligned to the Yash Raj Films banner by other filmmakers. and Kuch Kuch Hota Hai (1998). Kabhi Khushi Kabhie Ghum (2001).Rani's stock in the industry has dropped following the poor box office response to her recent films like Saawariya (2007). it is our mandate to enhance their skills with cutting-edge training and provide them with world-standard facilities. and Babul (2006). Even her 'friends' in the industry are not ready to bet on her anymore. Karan Johar. Rani must find it hard to digest the manner in which her standing in the industry has started to unravel. Our groundbreaking Management Trainee Programme aims to . Laaga Chunari Mein Daag (2007). When Kajol vacillated over signing up for My Name is Khan. in the right places at the right time. a close friend of Rani. 5 Human Resource Development Policies HR is dedicated to our employees. Ta Ra Rum Pum (2007). innovative people who are ready to confront new challenges and make a difference. and ensures that we have all the right people with the right skills. Not so long ago she counted amongst the top Bollywood actresses. often in cameo or relatively insignificant roles. Understanding that our people are the bedrock of all our business strategies. even though Rani comes through as a more natural Kajol replacement. Till recently. We select flexible.
people and products are more important at Nestl 頴 han systems. Making use of selection panels that are utilised for all vacancies ensures transparency. Systems and methods.1 Recruitment & Selection Procedures Employees. We like to recruit people into real jobs. if not the decisive. and comply with legal requirements.develop talented young men and women and help them achieve their potential in a dynamic and enabling environment. should remain managerial and operational aids but should not become ends in themselves.2 Training & Development Procedures There are a number of ways you can join us. 5.You'll be hired in one of various departments at inductee level on a 12-month training programme. the Management Trainee Programme may be the place for you. component of long-term success. and when a position becomes available. We begin sourcing Management Trainees in January. It is a question of priorities. Once you've completed the programme.We hire fresh graduates as potential managers to develop new competencies and skills through on-the-job development. Over a hundred people travel out of the country every year to take advantage of our international training and development events 5. while necessary and valuable in running a complex organization. . Our recruitment and selection practices and procedures are transparent. you will be assigned independent responsibilities supporting the company's business needs. The persons involved in the selection panels fairly represent a diverse group. bright and hard working. employees and executives is a decisive. we will select the best person for it. fair. A strong orientation toward human beings. Management Trainee ProgrammeIf you're young.
We offer project-based internship positions in various departments at Nestlé Pakistan. and drop us an email!InternshipsInternships are a great way to apply the knowledge and skills you are developing at university and get experience in a leading corporation.If you have any queries about the Management Trainee Programme.You may be hired as an intern at various points during your academic career: during undergraduate study or graduate school. 6 Marketing Strategy Our mission is to: . and are followed by interviews with senior management. If you impress us with your talent & hard work. Most internship assignments are offered during the summer months and generally run for 6 to 8 weeks. you may be considered for employment opportunities after you have completed your studies. At the end of the internship you will be required to submit a project or programme report to the company on the topic assigned to you at the beginning of the internship programme.Please contact us if you have any queries about our internship programme.Preliminary interviews and screening is organised according to the graduation schedules of Pakistani and foreign universities.
Their functions and details are as follows: The first. has more than 231. Nestlé milkpak is the world’s largest milk company. Nestlé milkpak. which does 98% of its business. 1 basic research outer and 20 technological development groups. holds the financial shares in the allied companies.· · · Optimise and consolidate resources and processes for a low-cost but efficient Develop and manage simplified and effective supply network to achieve a high Create a continuous improvement culture driven by performance measures and level of service reward Today. marketing. The second. There are three companies co-ordinate the activities of some 200 operating companies around the globe. Technical assistance Beside this. has two areas of activities that are as follows: • • Research and technological development. 522 new factories in 81 countries. It has an annual turnover of 70 billion Swiss francs. The third company is Nestlé World Trade Corporation that oversees the import and export of merchandise worldwide. it provides know-how in engineering. Market segmentation and target strategy including consumer profiling . organization. 200 operating companies. It also checks the profitability of these companies and to ensure the profitability of the group as whole. production.000 employees and more than 8000 products around the globe. Nestlé milkpak. management and personnel training on a continuous basis. Nestlé Milkpak produces in over 81 countries and achieves 98% of its turnover outside Europe.
Product Segmentation Manufacturers diversify products within each needs base to appeal to buyers with different tastes and wealth. . Needs Based Segmentation Milk Pack has made different sizes of tetra packs which can match the needs of buyers. ranging from 0. Buyers can buy according to there need between these quantities. There are many uses for segmentation.25 liters to 1.It is really a big market and it is always difficult to segment the big market.5 liter.
Messages like “They knows your taste better than us”. As a mother you want the best for your child and almost always *worry about his/her health. NESTLÉ NESLAC is available in Honey flavour and is enriched with the right balance of Protein. But are you completely sure if your child is getting sufficient nutrition for his or her good health and development? Many of you may not be so sure. That's why we have NESTLÉ NESLA. Children between 1 to 3 years of age experience rapid growth and strong height and weight gains making their nutritional requirements unique.1 Integrated Marketing Communication (IMC) Company have a complete imc plan in which they that how can the company will inform their consumer about the new. NESTLÉ NESLAC provides the right vitamins and minerals in the right proportions that your little one needs at this particular age. The sources which can use by the company to inform their consumers are print. upcoming product and value added services to the existing product. electronic as well as through their websites. Iron. “Add additional flavors’ to your life” will help us portray our picture clearly and .6. Calcium and Multivitamins to help give your child a strong and healthy foundation for life! Market Positioning: They will position our product as a high quality product consumer focused. “Nestle Milkpak now at your door step”. growing-up milk for children 1-3 years of age.
Rolland.distinctly. The Nestle India Chairman. improving distribution network as well as market penetration and making more effective use of its supply chain. in terms of taste. at the same time reasonably priced as compared to others. said in the latest annual report that the market performance of this product has been below expectations and a full review is being undertaken. 6. Take for example liquid UHT (long shelf-life) milk. customer focused and. using innovations. among all Nestle companies. Mr Martial G. And even as Maggi noodles continue to have the highest sales volume in India. he added. VALENTINE DAY and etc. sales of some key products remained below expectations in 2004.2 Market Share Nestle steps up efforts to grow market share THE difficult operating conditions across the fast-moving consumer goods (FMCG) industry have affected sales performance of some products of Nestle India last fiscal. and by reaching closer to our target market through the arrangement of events like BASANT. including managing input costs and price points. In short consumers will view us as a product providing highly quality. Milkpak will position our product against the competitors and gain competitive advantage through our efficient promotional methods. Though the company says that it has maintained its market share in most of the product categories by taking a few measures. Maggi sauces have performed below expectations during 2004 due to aggressive competition. .
Nestle has been reviewing the performance of Milo Chocolate Energy Food Drink and it launched Milo with `Badam Shakti' in select cities of Tamil Nadu during last fiscal. in confectionery. Nestle Sweet Lassi and Nestum 123. even as the company said products such as Nestle Milkybar Eclairs. consumers are seeking food products that provide greater convenience. Nestle Chocolate Eclairs. The Chairman said performance of the new variant is being monitored. . along with taste and pleasure. while refraining from passing on the entire increase in commodity prices to consumers. Nestle Chocostick is being reviewed. and Mr Rolland said the company is taking corrective action to improve the performance of Milkmaid Squeezy. In the recent past.Milkmaid Sweetened Condensed Milk did not perform as per plan. The company reiterated its commitment to the `value for money' and affordability planks and retained investments in brands. Among new products that Nestle launched last year are Nestle Coffee Eclairs. Nestle Eclairs and Polo lozenges have performed well. Similarly. and that Nestle is working on several initiatives to provide consumers with products of their choice. Among the products that continue to perform well from the Nestle stable are Nestle Munch and Nestle Kitkat chocolates. Mr Rolland said in the annual report that the company is aware of the fact that with changing lifestyles. Nescafe instant coffee and Everyday Dairy Whitener.
a willingness to embrace change and the discipline to meet financial standards. trustees of the UTI's venture fund `Ascent India Fund'. a known name in the premium segment cotton yarn production and exports. the ACM's board has also decided to raise the company's authorised capital from Rs 5 crore (50 lakh equity shares of Rs 10 each) to Rs 10 crore (one crore equity shares of Rs 10 each). The Managing Director of the ACM.18 crore from the preferential issue to buttress its capital base. 7. Ambika Cotton will give the preference shares at a premium of Rs 175 per share (of face value of Rs 10 each) and the company stands to mop up Rs 16. To facilitate the preferential share allotment to the UTI. Mr P. Nestlé is a financial leader in the consumer products industry and one of the few firms around the globe with a AAA credit rating. through preferential issue route. ACM's board of directors early this week decided to issue 8.1 Methods for Raising Funds Ambika Cotton to issue pref shares to UTI venture fund A VENTURE fund promoted by UTI Asset Management Company has forayed into textiles account by choosing to invest in the Coimbatore-based Ambika Cotton Mills Ltd (ACM).V.75 lakh shares to UTI Investment Advisory Services Ltd.7 Financial Procedures An employee in Finance & Control ensures we make financially sound business decisions to meet our long-term profitability goals. Chandran. We're looking for employees with strong analytical and communication skills. told Business Line that his company had chosen the preferential issue route for its least cost proposition to .
As much as 75 per cent of the fresh sales recorded by the fund is on account of inflows into various equity products managed by it. 2005.strengthen its capital base. buoyed by the stock markets and driven partly by dividends announced in some of .81 lakh shares or 30 per cent. while the institutions including banks/FIs and the public hold another 14. have sprung a surprise for UTI Mutual Fund. The post-preferential allotment will consequently see dilution in the promoters holding in the company by 10 per cent. indicate.51 lakh shares or close to 70 per cent. this represents a 100 per cent escalation and a significant change for the fund house. He said an extra-ordinary general meeting of the members of the company has been called on May 14 to seek the shareholders approval for the preferential allotment. of the 50 lakh equity shares. An increasing interest displayed by investors based in the region in equity funds. Considering the previous year's contribution of equity to UTI MF's total sales. UTI Mutual spreads wings in eastern region SALES figures logged in the eastern region. the promoters and their close relatives/associates hold 34. Ambika Cotton is eyeing Europe and the US as emerging markets for its yarn exports. thanks mainly to what is being identified as the region's growing appetite for equity schemes. These investments would also result in enhancing the company's turnover from the present Rs 86 crore to Rs 160 crore on completion of the projects. As per the present shareholding pattern of ACM. considered a relatively risk-averse market for long. which is required to meet company's expansion project. figures pertaining to the year ended March 31.
While this interest has primarily benefited plain-vanilla diversified growth funds. has been witnessed nationally and the eastern market is not really an exception. is currently being marketed aggressively in the region. it is pointed out. "Guwahati. have resulted in the change. He was referring particularly to the dividends declared by schemes such as UTI Master Value and UTI Mastershare. However. 7. the former. The penchant for equity. said Mr T. some of the sectoral schemes too have received attention from the investing public. UTI Dividend Yield Fund. The MF had an overall asset base of around Rs 21. Bhubaneswar and Guwahati. paid a 100 per cent dividend earlier this year.the better-known schemes.000 crore at the end of March.K. head of UTI MF in the East. Local investors have been responding well to all sorts of products.2 Investment Opportunities . These include funds dedicated to sectors such as auto and petroleum. UTI MF's latest offering. if you go by last year's sales. Maji. what is also admitted that trend in the region is quite noticeable. especially when it is seen against the backdrop of the past. can well turn out to be a good market. Mr Maji observed. incidentally. adding that the fund house expects decent inflows from centres such as Kolkata. including liquid and floating rate funds." he said. the MF has conceded.
The company has already extended its commodity operations to Tamil Nadu. Speaking on the occasion. Mr Giby Mathew. Uttar Pradesh and Delhi. Andhra Pradesh. Mr Jacob said.Opportunity to transition into full-time employment or Development Program upon conclusion of Internship. cashew in the country. JRG. . said that the company has tied up with Tirumala Tirupati Devasthanam in Andhra Pradesh by setting up an online commodity trading terminal in the temple complex. he said. The Tirupati Temple is the biggest purchaser of commodities such as sugar. said that the company has created its own integrated platform known as I-Trade for the purpose. one of the leading brokerage houses. cardamom. he added. and it is essential to instantly update about the fluctuations in the commodity markets. Managing Director. Discussions are also on to start branches in Abu Dhabi and Muscat. had also inaugurated its UAE operations by setting up its first overseas branch in Dubai to provide professional services for the investing community among NRIs in the UAE. NCDEX and MCX. he said. JRG starts online trade in commodity. the TTD management could view the commodity prices from NMCE. This system would help investors to trade in capital and commodity markets from a single window anywhere in the world. JRG Securities Ltd. Managing Director of the JRG Wealth Management Ltd. Karnataka. capital markets JRG. Mr Regi Jacob. Through the terminal. has introduced integrated Internet trading venture in commodity and capital markets. Punjab.
A note from NIF to SEBI's secondary markets division refers to the gap between the termination of trading in shares of the transferor company and allotment of shares of the transferee company to shareholders of the former. shareholders of the transferor company receive shares of the transferee company even as trading in the shares of the former is discontinued. For them. it is a tedious and costly proposition. whereas the shareholders of the transferor company are in no position to take any steps in the absence of the shares of the transferee company. it makes life extremely difficult for the shareholder fraternity. occur in the case of most mergers and acquisitions. In fact. the foundation has pointed out. which may easily be anywhere between four and ten weeks.Shareholders seek remedy to 'trading' anomalies while restructuring NATIONAL Investors Foundation (NIF) has drawn the securities regulator's attention to what it feels is an "unfair" market practice ." the NIF note has pointed out. and JVSL and Jindal Iron & Steel. NIF has particularly referred to such M&A deals involving Vardhaman Spinning and Mahavir Spinning." Mr Sudip Bandyopadhyay. "The process is quite lengthy. Burroughs Welcome and Glaxo. . "This practice results in unfair discrimination in favour of the shareholders of the transferee company as they are free to trade in the interim. told Business Line. Trustee. NIF.delay in listing of newlyissued shares after corporate restructuring. As things stand. being available with them. Such delays.
in a manner reflecting the approved swap ratio.A certain mechanism should. should be allowed . the market realities and the logistics" into consideration. therefore. it has further maintained. has further underscored the need to add teeth to the relevant clauses of listing agreement. which claims to have taken "the legal position.in spite of the specific shares of the transferee company not being available. It has urged SEBI to consider the following: Stock exchanges should stop trading in shares of both the transferor and the transferee companies in the event of M&As. Trading in the transferor company's shares. Trading should be resumed in the transferee company's shares only after a reasonable period by when all shareholders of the transferor company have received their quotas. be available to enable the transferor company's shareholders sell their holdings. 8 Major Competitors in the Market INTERNAL COMPETITORS • • • • Haleeb Milk Olpers milk Good Milk Dairy Queen Milk . Listing agreement updates suggested NIF.
and Germans simply preferred the taste. A threat to Nestle is the fact that some markets they are entering are already mature. • Our products are available in every city and town 9 SWOT Analysis One opportunity that Nestle has is that health-based products are becoming more popular in the world. including in the United States. LC1 has not been introduced in the United States yet. Danone had an established leadership position in the yogurt market in France. and realize that living longer isn’t only by luck and genetics. they had captured 60% of the market. because they are a market leader. Within two years of launching the product in Germany. Consumers are becoming more health conscious. This was due to the fact that they differentiated the product. Since Danone was the first to arrive in the market. Another opportunity of LC1 is that. they have always been the market leader .EXTERNAL COMPETITORS • • DANONE MILUPA COMPETITORS ADVANTAGES • • We never compromise on quality and quantity Our extensive milk collection system ensures that the Milk you get is of the finest quality. Nestle also has an opportunity of being even a larger market leader in Germany with LC-1. they can introduce more health-based products in Germany.
Another strength that General Mills has is the fact that consumers simply know Yoplait is healthy. Most of these products however. They have not entered into many unknown areas because of their success in the yogurt market. One of their main goals has been to deliver brands that consumers trust and value and they have succeeded. Another threat to Nestle is that there is intense competition in the United States yogurt market. but they have purposely added this vitamin to target female consumers. Also consumers in France liked the taste of LC-1. Yoplait has been the leader for years and is constantly innovating new health products. but researchers believe they did not repurchase the yogurt because they preferred the taste of Danone products better. and have offered a series of new products in the past few years in the nutrition department. One strength that they have is their brand recognition. and are widely offered in the United States. Yoplait is distributed to more stores in the United States than any other brand of yogurt.(Yoplait. . are very common. They fact that they are the market leader in the United States may be hindering them from innovation. Yoplait is the only leading brand of yogurt to offer vitamin D and this vitamin is especially important for adult women. They have been producing Yoplait yogurt for many years.there.com) It is not just a coincidence that Yoplait has vitamin D. General Mills also has some weaknesses. Another strength they have is their distribution. This is one of the reasons why they have been the market leader in yogurt for so long. The health food industry in the United States has been booming and General Mills does not offer enough products in the smaller niche markets. General Mills has been a strong competitor of Nestle and they are not short of experience and strength. General Mills’ Yoplait division is the leader in the yogurt market in the United States.
They are continually releasing and marketing new products in these markets and they will continue to do so while the market continues to yield profits.An opportunity General Mills has is that its Yoplait division is so successful. Easy to approach outlets. Simple supply and demand theories are prevalent in these markets. They have a large market share over their main competitors in the yogurt market. Strengths • • • • • • • Skilled labor. Pre purchase virtual display. Along with this comes increased competition to gain market share. Another threat General Mills has is that smaller companies are producing similar products with the same or added nutritional benefits. Educated staff. The main threat that challenges General Mills is that there is intense competition amongst the top players in the yogurt and related markets. and worldwide. Good background of the company. . Another opportunity that they share with Nestle is that the health-based and nutritional food market is booming. Yoplait is the only division of General Mills that is currently earning a profit. Large number of offerings. Arrangement of events. Nutrition and health is becoming more and more important to consumers in the United States.
43 353.05 Weaknesses • • Physically impossibility to have target market.71 2009-10 => 753. It Dependency on others (govt. There is weak marketing of Milkpak as there is no advertisement of Milkpak on official website.89 372.• • • • • • • Physical evidence Strong Brand image Quality product Solid Financial position Strong supply chain network Qualified work force Commitment to High Quality Products Focus on research and development Estimations of UHT Milk Production and Consumption up to 2008– 09 • Year Annual Production (million liters) Annual Consumption (million liters) 2008-09 => 648. & sponsors) for the arrangement of events. • • Lack of awareness among the target market. The target market of Nestle Milkpak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium .
• It is a main weakness of milkpak that there are different companies of milk but the name of nestle milkpak is always stand in the last because of low advertising and marketing. Upton now only 4 billion customers are being facilitated.43 353.89 372.27 billion customer markets is still available to be penetrated. • More people are coming towards processed milk because loose milk is dangerous for health due to a lot of contamination. • Growth of processed milk is increasing with 20% annually so Nestle Milkpak has the opportunity to capture a large share of market.price.05 The projected values of UHT Milk consumption and production are obtained from the ARIMA model. Threats • Major player may enter target market .71 753. • • Few and weak competitors Estimations of UHT Milk Production and Consumption up to 2008– 09 Year Annual Production 2008-09 2009-10 • => => 648. Opportunities • • Increasing interest of people 31billion customers are there in Pakistan for milk.
Two main competitors Haleeb and Olpers are main threat for Milkpak especially the Olpers is growing very fast. Market segment growth could attract new entrants. Taste of consumer has already developed which is hard to change .• • • • • Legal and ethical issues. Economic slow down can reduce demand. Inflation is getting higher and higher so the purchasing power of the people is decreasing day by day. There is no entry barrier for new entrants as the Olpers has come in the market.
Nestle must state in writing that it will make required changes to bring its Baby Food Marketing policy and practice into line with International Code and Resolutions.10 Conclusion Problems Faced By Nestle Nestle is facing the problem that is regarding the quality of mill . It is hard to agree the customer to swich to pack milk because of taste which is huredel for further expansion Recommendations Nestle must state in writing that it accepts that the international code and the subsequent relevant World Health Assembly Resolutions are minimum requirements for every country. it is being perceive that infant or child belonging to poor family who use low quantity of milk then required in daily use are getting effected. .
foodnavigator.com www.foodanddrinkeurope.shareinfoline.com sharekhan-firststep.com › Media wikipedia.org/wiki/Nestlé www.com www.com Ask.nestle.11 References www.Google.com .com www.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.