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1 HISTORY OF THE NESTLE...............................................................................................................2 2 BUSINESS OF THE NESTLE..............................................................................................................8 2.1 INDUSTRY/SECTOR...................................................................................................................................9 NESTLÉ IS CONSCIOUS OF THE FACT THAT THE SUCCESS OF A CORPORATION IS A REFLECTION OF THE PROFESSIONALISM, CONDUCT AND THE RESPONSIBLE ATTITUDE OF ITS MANAGEMENT AND EMPLOYEES. THEREFORE RECRUITMENT OF THE RIGHT PEOPLE AND ONGOING TRAINING AND DEVELOPMENT ARE CRUCIAL................................................................9 2.2 SCOPE OF TRADE (NATIONAL/INTERNATIONAL).........................................................................................11 2.3 LATEST DEVELOPMENTS REGARDING BUSINESS OF THE ORGANIZATION.........................................................12 3 MANAGEMENT PROCEDURES......................................................................................................13 3.1 ORGANIZATION STRUCTURE OF THE ORGANIZATION....................................................................................15 4 PRODUCT & SERVICES OFFERED BY THE ORGANIZATION..............................................16 4.1 PRODUCT LINE OF THE ORGANIZATION.....................................................................................................16 4.2 BRAND NAME OF EACH PRODUCT & SERVICE OFFERED ............................................................................30 4.3 BRAND AMBASSADORS OF ORGANIZATION/PRODUCTS ................................................................................32 5 HUMAN RESOURCE DEVELOPMENT POLICIES.....................................................................33 5.1 RECRUITMENT & SELECTION PROCEDURES................................................................................................34 5.2 TRAINING & DEVELOPMENT PROCEDURES ...............................................................................................34 6 MARKETING STRATEGY................................................................................................................35 6.1 INTEGRATED MARKETING COMMUNICATION (IMC)...................................................................................38 6.2 MARKET SHARE....................................................................................................................................39 7 FINANCIAL PROCEDURES.............................................................................................................41 7.1 METHODS FOR RAISING FUNDS...............................................................................................................41 7.2 INVESTMENT OPPORTUNITIES ..................................................................................................................43 8 MAJOR COMPETITORS IN THE MARKET.................................................................................46 9 SWOT ANALYSIS...............................................................................................................................47 10 CONCLUSION...................................................................................................................................53 11 REFERENCES......................................................................................................................................1
1 History of the Nestle
Nestlé headquarters in Vevey. The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In August of that year, Charles A. and George Page, brothers from Lee County, IL in the United States, established the Anglo-Swiss Condensed Milk Company in Cham. In September, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. In the succeeding decades both enterprises aggressively expanded their businesses throughout Europe and the United States. (Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.) In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé company added condensed milk, so that the firms became direct and fierce rivals. Henri Nestlé. In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company
was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestlé's production had more than doubled. After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the company's second most important activity.
Nestlé's logo used until 1970s. Nestlé felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974. In 1977, Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc. In 1984, Nestlé's improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestlé.
The Brazilian president, Lula da Silva, inaugurates a factory in Feira de Santana (Bahia), February, 2007. The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in June, Nestlé merged its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time frame, Nestlé came close to purchasing the iconic American company Hershey's, though the deal fell through. Another recent purchase includes the Jenny Craig weight loss program for US$600 million. In December 2005 Nestlé bought the Greek company Delta Ice Cream for €240 million. In January 2006 it took full ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share. In November 2006, Nestlé purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring in 2007 the milk flavoring product known
as Ovaltine. In April 2007 Nestlé bought baby food manufacturer Gerber for $5.5 billion. In December 2007 Nestlé entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini. Nestlé agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale forms part of a broader US $39.3 billion offer by Novartis to fully acquire the world’s largest eye-care company.
Our story begins in 1867, when Henry Nestle developed a baby formula that saved child’s life and marked the beginning of Nestle.
It is originally consisted of two companies and two products, Henry Nestle and His baby food in Vevey, and the Anglo Swiss Condensed Milk company and its condensed Milk in Cham, both in Switzerland.
• • • • •
His first factory was located in Vevey. In 1875, He sold His Company and retired. In 1880 second factory was built in bercher. In 1883, first time Nestle built a factory abroad, in Edlitz Grimmenstein. In 1890, Vevey factory produced 28 billion cans of Milk food and 2.2 million cans of condensed Milk.
In 1912, Nestle begins it long relationship with South Asia when Nestle condensed Milk company start.
Nestle Milk collection system in Punjab matures and company is able to buy all its Milk from Formers instead of relying on contractors. It manufactures UHT Milk. a plant is acquired at Kabirwala. when our parent company Switzerland based on Nestle first acquired share in Milkpak. • • • In 1996 Milkpak is renamed to Nestle Milkpak Ltd. Milkpak Ltd. Is founded by Syed Baber Ali. 1n 1998. sheikhupura factory starts the production of Nido Milk Powder cereals. • • Nestle acquires 40% share in Milkpak. Nestle Milkpak Ltd. • 1n 1992. Is renamed again Nestle Pakistan. Cream and Butter as well as fruit Juices. In 1997. nutrition. the Kabirwala plant becomes a fully owned unit of Nestle Pakistan.• In 1979. Nestle Quality Policy • Quality is the foundation of our food. In 1990. Health and Wellness Company. Nestle In Pakistan • Nestle have been serving Pakistani consumers since 1988. . • In 2005. Nestle takes over the running of company and begins to develop its Milk collection network.
• We adopt “No waste” and we constantly look for competitiveness and opportunities for continuous improvement of the quality standards delivered to our customers. • • Quality is every body’s commitment. We enforce food safety. • • Quality is to Guarantee. We are committed to offering products and services to all customers that meat their needs. Quality is to win consumers trust and preference.• • • • • A Nestle brand name on product is a promise to the customers that : It is safe to consume. It complies with all relevant laws and regulation. food safety and full compliance. • • Quality is to strive for Zero defect and no waste. Our management takes the lead. regulatory and quality requirements in every step of our value chain. We focus on facts and results and we strive for Zero defect and excellence in every thing we do. sets the objectives and demonstrates its commitment towards quality. • All Nestle functions across our value chain are fully responsible to follow mandatory norms. .
As per our company vision in 2020 production capacity of all plants working in Pakistan is being increased. has an annual turnover of 74. Good food is the primary source of good health. To provide fresh and pure products to the customers.2 Business of the Nestle Nestle is the largest food company in the world. There are 509 factories are running in 83 countries. It is present in all five continents. having 231. we introduced (SHE) Safety. . . so we are trying to make good food. we believe that research can help us to make better food. so that people live a better life.000 employs Company Mission At Nestle. So extension of Kabirwala Plant is the example of our company vision.7 billion Swiss Frances. Health and environment policy to protect health of our employs and keep clean our surrounding environment Company Vision • • Vision of Nestle Milkpak Company is to expand business according to the increasing demand of market.
1 Industry/Sector Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism. • • Our products are manufactured in five facilities scattered around the country. reducing and treating wastewater. • • As citizens of Pakistan. to Karachi in the south. conduct and the responsible attitude of its management and employees. we consider it our duty to make sure that our manufacturing processes are clean. hygienic and safe.2. from Islamabad in the north. we care for our people. • As is the Nestlé policy around the world. Therefore recruitment of the right people and ongoing training and development are crucial. Two state-of-the-art multipurpose factories are located in the agricultural heartland of the Punjab. Regular audits have confirmed that our factories' environmental management meets the Nestlé international standard. and the remaining three are dedicated to producing our trusted brands of bottled water. and making our packaging environmentally friendly. Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. We are constantly working to reduce emissions at our factories. We uphold the principles of the UN Global Compact and encourage women to participate. .
• Indeed. we began upgrading its capacity.0 billion. we were amongst the first to employ female operators working alongside men in our production department.• In 1990. located in Khanewal district of the Punjab. This has helped us speed up production. • We are proud that the Islamabad factory has made efforts to bring Pakistani women into the workforce. NESTLÉ® EVERYDAY® tea whitening powder was introduced in 2002 and revolutionised tea and coffee drinking in homes and offices around the country. In 1992 we added a MAGGI® Noodles plant was added and 1996 saw an additional of a milk powder. • Over the years. • • In 2005. Nestlé Milkpak acquired the Kabirwala factory. better and more efficient machinery has been introduced. as a subsidiary. • In 2001 we acquired the AVA® water factory in Islamabad. and we immediately instituted a programme of major improvement to bring the facility on par with international standards. By 1997 it was a fully owned unit of Nestlé Pakistan Ltd. 2006 has seen the commencement of Kabirwala Extension Project that would be completed in April 2007 at a cost of about Rs. the Kabirwala factory was constantly enhanced. • Soon after it was acquired. • Over the years. . It became a fully owned unit in 2003. both for powder and liquid. and provide our consumers with their favourite brands of bottled water in convenient package sizes. the factory continued to make notable achievements. 4. by providing a comfortable and enabling work environment. The project has seen expansion of milk processing capacity to triple its current size.
7 Billion liters milk is provide by Gawalas. cooling tanks and other facilities are not available. Dairy industry contributes 49% to the agriculture value and 11% to the GDP.5 Billion liters pasteurized milk is available in the country. All these factors are making this industry unattractive for the farmers and the industry is no developing up to mark.2. Nestle is operating in all big cities in Pakistan and try best to provide its Products to other small cities and towns.25 Billion liters in the country. Profitability for the farmers is very less.2 Scope of Trade (National/International) Pakistan is an agricultural country.9 percent of the GDP. Only 4% of the total milk production is processed and used in urban areas of the country. Agriculture and livestock. Annual production of milk is 35. Like other countries Dairy is not a dedicated profession of the people. There is a multi-hierarchal distribution system of the milk. the farmers are not getting reward of their work. But the Processed milk is only 4% of the total production. . agriculture accounts for 20. Nestle Milkpak have a great share in the different multinational companies. According to Pakistan Dairy Development Authority • Only 0. According to Ministry of Food. It is statistically calculated that Nestle Milkpak have 50% share in the Nestle company and now Nestle become the leader of all multinational companies in food products and beverages. and the large part of milk production is wasted. farmers is associated with dairy and agriculture at the same time. • In urban areas 4. Infrastructure is not developed.52 Billion liters UHT and 0.
In this way Nestle Milkpak can fulfill the local demand by locally processed milk and milk products instead of the imported milk products.27 Billion liters processed milk is sold by the milk shops. 2009)—Nestlé Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development. It is differentiating its brand by adding Iron and Vitamin “C”. The Nestle Milkpak is following growth strategy. Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients. It is targeting upper and middle class. fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content. Nestle Milkpak has south Asia’s biggest Plant at Kabirwala. Nestle is the world largest food company and nestle Milkpak is Nestlé’s famous UHT milk brand. • There is a potential of about 5 billion liters of milk sold in the urban areas.3 Latest Developments Regarding Business of the Organization —(April 6. Nestle has brand recognition throughout the world and they can export milk powder and other value added products in future. the income level of urban population is also good so this segment has potential for UHT and Pasteurized milk. it is recommended that Nestle Milkpak should invest more in milk business and other value added milk products.• 1. 2. • In urban areas people are more health and quality conscious. . The immense competition is going in the market.
Tax. Purchasing. Nestlé University teaches employees how to cultivate their capabilities and how to realize their full potential. Liaison with L'Oréal. and CEO of Nestlé Waters Frits van Dijk. EVP of Pharmaceutical and Cosmetic Products. People. It is fundamental to our culture of learning and development and to the fostering of our corporate principles and values. a distinct entity from the board of directors. includes: • • • • • Paul Bulcke. Legal. 3 Management Procedures The executive board. Harris. Functional Capabilities and Working at Nestlé. Middle East divisions Petraea Heynike. Africa. training is more than just a transfer of knowledge and skills. Oceania. Export . EVP of Strategic Business Units and Marketing Francisco Castañer. Chairman. are just some of the ways you can learn. Execution.For Nestlé USA. Web-based and instructor-led classes. EVP of United Kingdoms Division James Singh. Nestlé CEO John J. EVP of Finance. EVP. plus online access to books and media. Human Resources • • Michael Powell. Control. EVP of Asia. Nestlé University offers over 30 courses in five key curriculum areas: Innovation.
Beverage Partners Worldwide with Coca-Cola. Jean-Pierre Meyers. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlé and L'Oréal. Carolina Müller-Möhl.• • • Luis Cantarell. EVP of Research and Development. André Kudelski. Laube. EVP of Europe divisions Richard T. Technical. Environment. Current members of the board of directors of Nestlé are: Peter Brabeck-Letmathe (chairman). Steven Hoch.4% of the shares of L'Oréal. and Dairy Partners Americas with Fonterra. Bauer. the world's largest company in cosmetics and beauty. and Galderma a joint venture in dermatology with L'Oréal. Jean-René Fourtou. Naïna Lal Kidwai and Beat Hess. Paul Bulcke. Daniel Borel. Joint ventures Nestlé holds 26. . Production. Rolf Hänggi. Andreas Koopmann. Others include Cereal Partners Worldwide with General Mills. The Secretary to the Board is David Frick. Deputy EVP of Nutrition Strategic Business units Werner J.
1 Organization Structure of the Organization National sales manager Regional Sales Manager Consumer Service manager Or Consumer Service Officer Area Manager System Suport Event Territory in charge System support manager Sales Associates Officer Event Manager DS Leader .3.
nestle is also working towards setting up mega dairy farms to exemplify best farm practices and ways to boost mike production 4. Through the agric-services department nestle has being involved with various infrastructure and support related initiatives such as development of model farms.26 . 8-Count Envelopes (Pack of 12) $33. a need for sector wise coordination and combine efforts was there to ensure utilization of all available resources to move forward in the direction.1 Product Line of the Organization Nestle Good Start Gentle Plus Powder Formula. setup of milk chiller and import of Australian cow to boost milk production . Rich Chocolate.4 Product & Services offered by the Organization Nestle Pakistan has being at the forefront of development of dairy sector in Pakistan as major industrial stake holder for a while .99 Nestle Hot Cocoa Mix. No Sugar Added. 50 Cans $459.still.internal efforts and some initiatives with government have being going on since long in order to maximize the development of the sector .
91 Visit Store NESTLE NES70821 Coffee $9. 16-Ounce Bottles (Pack of 12) $29.95 CSN Office Visit Store Baby Ruth 24 X 2.1 Oz $21.88 .Coffee-Mate French Vanilla Non-Dairy Creamer. Shelf Stable.1 Oz Baby Ruth 24 X 2.
Cans/ Nestle Good Start Baby Formula/mix $39.99 .7 oz 36 ct $37.. 6 Pack-32 Oz. 1..7 oz 36 ct Bit-o-Honey.Visit Store Bit-o-Honey. 1. Cans/ Nestle Good Start.85 Visit Store 6 Pack-32 Oz.
Visit Store Nestle Milk Chocolate Bar 24ct Nestle Milk Chocolate Bar 24ct $25. .. Nestle GOOD START Supreme Infant Formula With Iron Powder 188oz..95 Visit Store Nestle GOOD START Supreme Infant.00 Visit Store Nestle Cerelac Trigo con Leche Nestle Cerelac Trigo con Leche $14.
Nestle Good Start Protect Plus Formula .cs 6 $141..95 Visit Store Nestle Good Start Protect Plus Formula.12 oz Can .00 .12 oz Can $23..Visit Store Nestle Good Start Protect Plus Formula.. Nestle Good Start Protect Plus Formula ...
.. 8-Count $38.99 CSN Office Visit Store Nestle Hot Cocoa Mix..99 CSN Office Visit Store NESTLE .. Nestle Hot Cocoa Mix. NESTLE NES94100 Wonka $12.. No Sugar Added..33 .. Rich Chocolate.Visit Store NESTLE . Rich Chocolate. NESTLE NES24300 $24.
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Visit Store Nestle Aero Dark 24 X 42g Bars Nestle Aero Dark 24 X 42g Bars $34. Nestle Dark Raisinets Chocolate Covering California Raisins $20.89 .. Nestle 31831: Carnation ® Coffee-mate ® Pump Dispenser $19....35 Visit Store Nestle 31831: Carnation ® Coffee-mate ®.56 Visit Store Nestle Dark Raisinets Chocolate.
. Rich Milk Chocolate $31.20 Visit Store Nestle GOOD START Supreme Soy DHA & ARA...Visit Store Nestle Carnation Instant Breakfast. Nestle GOOD START Supreme Soy DHA & ARA Infant Formula with Iron $15.99 . Nestle Carnation Instant Breakfast Essentials..
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.99 Visit Store Nestle Coffee Crisp Dark 70% Cocoa 4 X. Nestle GOOD START Supreme NATURAL CULTURES BL Infant Formula Powder $24..Visit Store Nestle GOOD START Supreme NATURAL... Nestle Coffee Crisp Dark 70% Cocoa 4 X 24 X 42g Bars $120.00 .
DHA &.99 .Visit Store Nestle Good Start Supreme Soy.99 Visit Store Nestle BOOST Plus Vanilla 8 oz Bottle -.Nestle Good Start Gentle Plus... Nestle Good Start Supreme Soy.Case of 24 $26.45 Visit Store 6 Cans .. 6 Cans .Nestle Good Start Gentle Plus Infant Formula $59. DHA & ARA Infant Formula with Iron $73.... Nestle BOOST Plus Vanilla 8 oz Bottle .
.56 Visit Store 8 Cans Nestle Good Start Gentle Plus.Visit Store Nestle Coffee Crisp Dark 70% Cocoa 24.. 8 Cans Nestle Good Start Gentle Plus Formula 12 Oz $95...00 Visit Store . Nestle Coffee Crisp Dark 70% Cocoa 24 X 42g Bars $34.
2 Brand Name of Each Product & Service Offered • • • • • • • • Nestle Juices Nestle Nesvita Nestle yogurt Bottled Water Chocolate Baby Food Maggi noodles Nescafe . Carnation Famous Fudge Kit.Carnation Famous Fudge Kit.. 1..97-Pound.97-Pound Kits (Pack of 2) $27. 1.99 4.
he put his address on the packages. Acquisitions Details • • • Marketing channel. above all. Only by listening to what people say can we understand what they want and need. Today. and is poised to provide prompt and relevant service to our consumers. and we make every effort to make sure that their voices are heard. and Address/city. prices paid. We believe that consumer services requires us to talk to consumers and also. Our consumer services department is staffed by experts in every area related to our products and wellness. expressing the same belief in openness and accessibility. our Consumer Relationship Panel exhorts people to "Talk to Nestlé". amount and timing of purchases.At Nestlé. to listen to them. Only by understanding their needs can we serve our consumers to the fullest. Promotion type. When Henri Nestlé prepared his first boxes of infant formula for sale. . our chief commitment is to our consumers. Transaction Details • • • • • Frequency. items bought. Use of cash or credit.
Nestle has dropped Bollywood star Rani Mukerji as brand ambassador for its chocolate brand. talked to us on condition of anonymity. They should be thankful that Rani has got their product noticed in last four years. They knew well that once the contract came up for renewal. Rani had endorsed the product for the last four years. A top PR official of Nestle India. Nestle Munch. It is then that we decided that we won't be renewing our contract with her. We are working out on a few options and a final announcement shall be made very soon. and replaced by rising South star Asin. Rani would increase her price. and featured in many Television commercials promoting the brand. A few months earlier.3 Brand Ambassadors of Organization/Products June 18." the official told us. "Our new strategies include targeting the youth and Rani ceases to be any kind of a youth icon anymore. They wanted to go in for someone cheaper perhaps. Rani was dropped from Fanta commercials. telling us. based in Gurgaon. Aamir Khan's Ghajini co-star. "Our contract with Rani Mukherjee was due to get over and we were in the midst of planning new marketing strategies for our brand." Nestle's action seems to reflect the film industry's perception that Rani is no more the box office draw that she once was. 2008 (Sawf News) .4. "Rani is extremely disappointed by Nestle's unprofessionalism. Her films haven't really worked out at the box office and we are looking out for someone who is very popular in this category. because she has ceased to be a youth icon. ." A source close to Rani confirmed the development.
Even her 'friends' in the industry are not ready to bet on her anymore. in the right places at the right time. like in Kal Ho Naa Ho (2003). even though Rani comes through as a more natural Kajol replacement. We select flexible. Till recently. Kabhi Khushi Kabhie Ghum (2001). When Kajol vacillated over signing up for My Name is Khan. surprised industry watchers by announcing that he would go with Kareena instead. Rani must find it hard to digest the manner in which her standing in the industry has started to unravel. and ensures that we have all the right people with the right skills. Our groundbreaking Management Trainee Programme aims to . 5 Human Resource Development Policies HR is dedicated to our employees. Ta Ra Rum Pum (2007). the film's producer and director. Karan Johar. every Karan Johar film featured Rani. often in cameo or relatively insignificant roles. a close friend of Rani. She is also perceived to be too closely aligned to the Yash Raj Films banner by other filmmakers. Understanding that our people are the bedrock of all our business strategies. and Babul (2006). it is our mandate to enhance their skills with cutting-edge training and provide them with world-standard facilities. and Kuch Kuch Hota Hai (1998). innovative people who are ready to confront new challenges and make a difference. Laaga Chunari Mein Daag (2007). Not so long ago she counted amongst the top Bollywood actresses.Rani's stock in the industry has dropped following the poor box office response to her recent films like Saawariya (2007).
Our recruitment and selection practices and procedures are transparent. fair. the Management Trainee Programme may be the place for you. we will select the best person for it. and when a position becomes available. people and products are more important at Nestl 頴 han systems. Systems and methods. We begin sourcing Management Trainees in January. while necessary and valuable in running a complex organization. if not the decisive. bright and hard working. employees and executives is a decisive. should remain managerial and operational aids but should not become ends in themselves. and comply with legal requirements.You'll be hired in one of various departments at inductee level on a 12-month training programme. 5.develop talented young men and women and help them achieve their potential in a dynamic and enabling environment. Management Trainee ProgrammeIf you're young. It is a question of priorities. The persons involved in the selection panels fairly represent a diverse group. Once you've completed the programme. We like to recruit people into real jobs. A strong orientation toward human beings. Making use of selection panels that are utilised for all vacancies ensures transparency.2 Training & Development Procedures There are a number of ways you can join us.We hire fresh graduates as potential managers to develop new competencies and skills through on-the-job development. you will be assigned independent responsibilities supporting the company's business needs.1 Recruitment & Selection Procedures Employees. . Over a hundred people travel out of the country every year to take advantage of our international training and development events 5. component of long-term success.
and are followed by interviews with senior management. you may be considered for employment opportunities after you have completed your studies. We offer project-based internship positions in various departments at Nestlé Pakistan.Please contact us if you have any queries about our internship programme.Preliminary interviews and screening is organised according to the graduation schedules of Pakistani and foreign universities. 6 Marketing Strategy Our mission is to: . and drop us an email!InternshipsInternships are a great way to apply the knowledge and skills you are developing at university and get experience in a leading corporation. If you impress us with your talent & hard work.If you have any queries about the Management Trainee Programme.You may be hired as an intern at various points during your academic career: during undergraduate study or graduate school. At the end of the internship you will be required to submit a project or programme report to the company on the topic assigned to you at the beginning of the internship programme. Most internship assignments are offered during the summer months and generally run for 6 to 8 weeks.
management and personnel training on a continuous basis. organization. Nestlé milkpak is the world’s largest milk company. has more than 231. has two areas of activities that are as follows: • • Research and technological development. 522 new factories in 81 countries. Their functions and details are as follows: The first. production. It also checks the profitability of these companies and to ensure the profitability of the group as whole.000 employees and more than 8000 products around the globe. marketing. holds the financial shares in the allied companies. There are three companies co-ordinate the activities of some 200 operating companies around the globe. Market segmentation and target strategy including consumer profiling .· · · Optimise and consolidate resources and processes for a low-cost but efficient Develop and manage simplified and effective supply network to achieve a high Create a continuous improvement culture driven by performance measures and level of service reward Today. The third company is Nestlé World Trade Corporation that oversees the import and export of merchandise worldwide. it provides know-how in engineering. Nestlé milkpak. Technical assistance Beside this. which does 98% of its business. It has an annual turnover of 70 billion Swiss francs. Nestlé Milkpak produces in over 81 countries and achieves 98% of its turnover outside Europe. 1 basic research outer and 20 technological development groups. Nestlé milkpak. 200 operating companies. The second.
There are many uses for segmentation. . ranging from 0. Buyers can buy according to there need between these quantities. Needs Based Segmentation Milk Pack has made different sizes of tetra packs which can match the needs of buyers.It is really a big market and it is always difficult to segment the big market.25 liters to 1.5 liter. Product Segmentation Manufacturers diversify products within each needs base to appeal to buyers with different tastes and wealth.
The sources which can use by the company to inform their consumers are print. electronic as well as through their websites. Children between 1 to 3 years of age experience rapid growth and strong height and weight gains making their nutritional requirements unique.6. upcoming product and value added services to the existing product. Iron. NESTLÉ NESLAC is available in Honey flavour and is enriched with the right balance of Protein. But are you completely sure if your child is getting sufficient nutrition for his or her good health and development? Many of you may not be so sure.1 Integrated Marketing Communication (IMC) Company have a complete imc plan in which they that how can the company will inform their consumer about the new. “Add additional flavors’ to your life” will help us portray our picture clearly and . NESTLÉ NESLAC provides the right vitamins and minerals in the right proportions that your little one needs at this particular age. Calcium and Multivitamins to help give your child a strong and healthy foundation for life! Market Positioning: They will position our product as a high quality product consumer focused. As a mother you want the best for your child and almost always *worry about his/her health. That's why we have NESTLÉ NESLA. “Nestle Milkpak now at your door step”. Messages like “They knows your taste better than us”. growing-up milk for children 1-3 years of age.
customer focused and. Maggi sauces have performed below expectations during 2004 due to aggressive competition. . in terms of taste. Milkpak will position our product against the competitors and gain competitive advantage through our efficient promotional methods. sales of some key products remained below expectations in 2004. said in the latest annual report that the market performance of this product has been below expectations and a full review is being undertaken. Though the company says that it has maintained its market share in most of the product categories by taking a few measures. he added. 6. at the same time reasonably priced as compared to others. The Nestle India Chairman.distinctly.2 Market Share Nestle steps up efforts to grow market share THE difficult operating conditions across the fast-moving consumer goods (FMCG) industry have affected sales performance of some products of Nestle India last fiscal. In short consumers will view us as a product providing highly quality. Rolland. and by reaching closer to our target market through the arrangement of events like BASANT. Take for example liquid UHT (long shelf-life) milk. among all Nestle companies. And even as Maggi noodles continue to have the highest sales volume in India. including managing input costs and price points. VALENTINE DAY and etc. improving distribution network as well as market penetration and making more effective use of its supply chain. using innovations. Mr Martial G.
Similarly. . and that Nestle is working on several initiatives to provide consumers with products of their choice. even as the company said products such as Nestle Milkybar Eclairs. Nestle Chocostick is being reviewed. and Mr Rolland said the company is taking corrective action to improve the performance of Milkmaid Squeezy. Among new products that Nestle launched last year are Nestle Coffee Eclairs. along with taste and pleasure. Nescafe instant coffee and Everyday Dairy Whitener. Nestle Eclairs and Polo lozenges have performed well. consumers are seeking food products that provide greater convenience. while refraining from passing on the entire increase in commodity prices to consumers. In the recent past. Nestle Sweet Lassi and Nestum 123. Nestle has been reviewing the performance of Milo Chocolate Energy Food Drink and it launched Milo with `Badam Shakti' in select cities of Tamil Nadu during last fiscal. The Chairman said performance of the new variant is being monitored. Mr Rolland said in the annual report that the company is aware of the fact that with changing lifestyles. Nestle Chocolate Eclairs. in confectionery. Among the products that continue to perform well from the Nestle stable are Nestle Munch and Nestle Kitkat chocolates. The company reiterated its commitment to the `value for money' and affordability planks and retained investments in brands.Milkmaid Sweetened Condensed Milk did not perform as per plan.
Chandran. the ACM's board has also decided to raise the company's authorised capital from Rs 5 crore (50 lakh equity shares of Rs 10 each) to Rs 10 crore (one crore equity shares of Rs 10 each). To facilitate the preferential share allotment to the UTI. told Business Line that his company had chosen the preferential issue route for its least cost proposition to .18 crore from the preferential issue to buttress its capital base.1 Methods for Raising Funds Ambika Cotton to issue pref shares to UTI venture fund A VENTURE fund promoted by UTI Asset Management Company has forayed into textiles account by choosing to invest in the Coimbatore-based Ambika Cotton Mills Ltd (ACM). Nestlé is a financial leader in the consumer products industry and one of the few firms around the globe with a AAA credit rating.75 lakh shares to UTI Investment Advisory Services Ltd.7 Financial Procedures An employee in Finance & Control ensures we make financially sound business decisions to meet our long-term profitability goals.V. through preferential issue route. ACM's board of directors early this week decided to issue 8. Mr P. 7. We're looking for employees with strong analytical and communication skills. a known name in the premium segment cotton yarn production and exports. trustees of the UTI's venture fund `Ascent India Fund'. Ambika Cotton will give the preference shares at a premium of Rs 175 per share (of face value of Rs 10 each) and the company stands to mop up Rs 16. a willingness to embrace change and the discipline to meet financial standards. The Managing Director of the ACM.
which is required to meet company's expansion project. Considering the previous year's contribution of equity to UTI MF's total sales. while the institutions including banks/FIs and the public hold another 14. These investments would also result in enhancing the company's turnover from the present Rs 86 crore to Rs 160 crore on completion of the projects. The post-preferential allotment will consequently see dilution in the promoters holding in the company by 10 per cent. buoyed by the stock markets and driven partly by dividends announced in some of . this represents a 100 per cent escalation and a significant change for the fund house. figures pertaining to the year ended March 31. He said an extra-ordinary general meeting of the members of the company has been called on May 14 to seek the shareholders approval for the preferential allotment.strengthen its capital base. 2005.81 lakh shares or 30 per cent. As much as 75 per cent of the fresh sales recorded by the fund is on account of inflows into various equity products managed by it. An increasing interest displayed by investors based in the region in equity funds. thanks mainly to what is being identified as the region's growing appetite for equity schemes. As per the present shareholding pattern of ACM. have sprung a surprise for UTI Mutual Fund. considered a relatively risk-averse market for long. of the 50 lakh equity shares. the promoters and their close relatives/associates hold 34. indicate.51 lakh shares or close to 70 per cent. Ambika Cotton is eyeing Europe and the US as emerging markets for its yarn exports. UTI Mutual spreads wings in eastern region SALES figures logged in the eastern region.
the former.the better-known schemes. is currently being marketed aggressively in the region. The MF had an overall asset base of around Rs 21. including liquid and floating rate funds. Mr Maji observed. the MF has conceded. Maji. it is pointed out. These include funds dedicated to sectors such as auto and petroleum.2 Investment Opportunities . Local investors have been responding well to all sorts of products.K. has been witnessed nationally and the eastern market is not really an exception. UTI MF's latest offering." he said.000 crore at the end of March. head of UTI MF in the East. said Mr T. However. "Guwahati. He was referring particularly to the dividends declared by schemes such as UTI Master Value and UTI Mastershare. if you go by last year's sales. While this interest has primarily benefited plain-vanilla diversified growth funds. adding that the fund house expects decent inflows from centres such as Kolkata. UTI Dividend Yield Fund. Bhubaneswar and Guwahati. incidentally. paid a 100 per cent dividend earlier this year. especially when it is seen against the backdrop of the past. can well turn out to be a good market. 7. have resulted in the change. what is also admitted that trend in the region is quite noticeable. some of the sectoral schemes too have received attention from the investing public. The penchant for equity.
cashew in the country. and it is essential to instantly update about the fluctuations in the commodity markets. Uttar Pradesh and Delhi. had also inaugurated its UAE operations by setting up its first overseas branch in Dubai to provide professional services for the investing community among NRIs in the UAE. Speaking on the occasion. Karnataka. one of the leading brokerage houses. Managing Director. Mr Jacob said. JRG starts online trade in commodity. This system would help investors to trade in capital and commodity markets from a single window anywhere in the world. . Mr Giby Mathew. JRG. Discussions are also on to start branches in Abu Dhabi and Muscat. said that the company has created its own integrated platform known as I-Trade for the purpose. cardamom. Managing Director of the JRG Wealth Management Ltd. Punjab. said that the company has tied up with Tirumala Tirupati Devasthanam in Andhra Pradesh by setting up an online commodity trading terminal in the temple complex. has introduced integrated Internet trading venture in commodity and capital markets. The company has already extended its commodity operations to Tamil Nadu. he added.Opportunity to transition into full-time employment or Development Program upon conclusion of Internship. he said. the TTD management could view the commodity prices from NMCE. he said. capital markets JRG. The Tirupati Temple is the biggest purchaser of commodities such as sugar. NCDEX and MCX. Through the terminal. JRG Securities Ltd. Andhra Pradesh. Mr Regi Jacob.
"The process is quite lengthy. NIF. NIF has particularly referred to such M&A deals involving Vardhaman Spinning and Mahavir Spinning." the NIF note has pointed out. it is a tedious and costly proposition.Shareholders seek remedy to 'trading' anomalies while restructuring NATIONAL Investors Foundation (NIF) has drawn the securities regulator's attention to what it feels is an "unfair" market practice . "This practice results in unfair discrimination in favour of the shareholders of the transferee company as they are free to trade in the interim. being available with them. A note from NIF to SEBI's secondary markets division refers to the gap between the termination of trading in shares of the transferor company and allotment of shares of the transferee company to shareholders of the former. As things stand. Burroughs Welcome and Glaxo. it makes life extremely difficult for the shareholder fraternity. the foundation has pointed out. Such delays. told Business Line. For them." Mr Sudip Bandyopadhyay. whereas the shareholders of the transferor company are in no position to take any steps in the absence of the shares of the transferee company.delay in listing of newlyissued shares after corporate restructuring. . shareholders of the transferor company receive shares of the transferee company even as trading in the shares of the former is discontinued. Trustee. and JVSL and Jindal Iron & Steel. which may easily be anywhere between four and ten weeks. occur in the case of most mergers and acquisitions. In fact.
in spite of the specific shares of the transferee company not being available. which claims to have taken "the legal position. should be allowed . therefore. 8 Major Competitors in the Market INTERNAL COMPETITORS • • • • Haleeb Milk Olpers milk Good Milk Dairy Queen Milk . Trading in the transferor company's shares. in a manner reflecting the approved swap ratio. it has further maintained. Trading should be resumed in the transferee company's shares only after a reasonable period by when all shareholders of the transferor company have received their quotas. the market realities and the logistics" into consideration. Listing agreement updates suggested NIF. has further underscored the need to add teeth to the relevant clauses of listing agreement.A certain mechanism should. be available to enable the transferor company's shareholders sell their holdings. It has urged SEBI to consider the following: Stock exchanges should stop trading in shares of both the transferor and the transferee companies in the event of M&As.
A threat to Nestle is the fact that some markets they are entering are already mature.EXTERNAL COMPETITORS • • DANONE MILUPA COMPETITORS ADVANTAGES • • We never compromise on quality and quantity Our extensive milk collection system ensures that the Milk you get is of the finest quality. LC1 has not been introduced in the United States yet. Consumers are becoming more health conscious. they had captured 60% of the market. because they are a market leader. and Germans simply preferred the taste. Since Danone was the first to arrive in the market. Danone had an established leadership position in the yogurt market in France. including in the United States. Within two years of launching the product in Germany. This was due to the fact that they differentiated the product. and realize that living longer isn’t only by luck and genetics. they can introduce more health-based products in Germany. • Our products are available in every city and town 9 SWOT Analysis One opportunity that Nestle has is that health-based products are becoming more popular in the world. Another opportunity of LC1 is that. Nestle also has an opportunity of being even a larger market leader in Germany with LC-1. they have always been the market leader .
Also consumers in France liked the taste of LC-1. Another strength that General Mills has is the fact that consumers simply know Yoplait is healthy.(Yoplait. They have not entered into many unknown areas because of their success in the yogurt market. and are widely offered in the United States. . but researchers believe they did not repurchase the yogurt because they preferred the taste of Danone products better. Yoplait is distributed to more stores in the United States than any other brand of yogurt. General Mills’ Yoplait division is the leader in the yogurt market in the United States. The health food industry in the United States has been booming and General Mills does not offer enough products in the smaller niche markets. Another strength they have is their distribution. Yoplait is the only leading brand of yogurt to offer vitamin D and this vitamin is especially important for adult women. and have offered a series of new products in the past few years in the nutrition department. Yoplait has been the leader for years and is constantly innovating new health products.com) It is not just a coincidence that Yoplait has vitamin D. Most of these products however.there. Another threat to Nestle is that there is intense competition in the United States yogurt market. One of their main goals has been to deliver brands that consumers trust and value and they have succeeded. They fact that they are the market leader in the United States may be hindering them from innovation. One strength that they have is their brand recognition. They have been producing Yoplait yogurt for many years. are very common. General Mills also has some weaknesses. General Mills has been a strong competitor of Nestle and they are not short of experience and strength. This is one of the reasons why they have been the market leader in yogurt for so long. but they have purposely added this vitamin to target female consumers.
Easy to approach outlets. Along with this comes increased competition to gain market share. and worldwide. Good background of the company. They have a large market share over their main competitors in the yogurt market. Simple supply and demand theories are prevalent in these markets. Educated staff. Pre purchase virtual display. . Yoplait is the only division of General Mills that is currently earning a profit. Large number of offerings. Another opportunity that they share with Nestle is that the health-based and nutritional food market is booming. They are continually releasing and marketing new products in these markets and they will continue to do so while the market continues to yield profits.An opportunity General Mills has is that its Yoplait division is so successful. Strengths • • • • • • • Skilled labor. The main threat that challenges General Mills is that there is intense competition amongst the top players in the yogurt and related markets. Arrangement of events. Nutrition and health is becoming more and more important to consumers in the United States. Another threat General Mills has is that smaller companies are producing similar products with the same or added nutritional benefits.
• • • • • • • Physical evidence Strong Brand image Quality product Solid Financial position Strong supply chain network Qualified work force Commitment to High Quality Products Focus on research and development Estimations of UHT Milk Production and Consumption up to 2008– 09 • Year Annual Production (million liters) Annual Consumption (million liters) 2008-09 => 648.43 353. & sponsors) for the arrangement of events. It Dependency on others (govt.89 372. The target market of Nestle Milkpak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium .71 2009-10 => 753.05 Weaknesses • • Physically impossibility to have target market. There is weak marketing of Milkpak as there is no advertisement of Milkpak on official website. • • Lack of awareness among the target market.
27 billion customer markets is still available to be penetrated.price. • More people are coming towards processed milk because loose milk is dangerous for health due to a lot of contamination. • It is a main weakness of milkpak that there are different companies of milk but the name of nestle milkpak is always stand in the last because of low advertising and marketing.89 372.05 The projected values of UHT Milk consumption and production are obtained from the ARIMA model. • Growth of processed milk is increasing with 20% annually so Nestle Milkpak has the opportunity to capture a large share of market. Threats • Major player may enter target market . Opportunities • • Increasing interest of people 31billion customers are there in Pakistan for milk.71 753.43 353. • • Few and weak competitors Estimations of UHT Milk Production and Consumption up to 2008– 09 Year Annual Production 2008-09 2009-10 • => => 648. Upton now only 4 billion customers are being facilitated.
Inflation is getting higher and higher so the purchasing power of the people is decreasing day by day. Economic slow down can reduce demand. There is no entry barrier for new entrants as the Olpers has come in the market. Taste of consumer has already developed which is hard to change . Two main competitors Haleeb and Olpers are main threat for Milkpak especially the Olpers is growing very fast.• • • • • Legal and ethical issues. Market segment growth could attract new entrants.
10 Conclusion Problems Faced By Nestle Nestle is facing the problem that is regarding the quality of mill . it is being perceive that infant or child belonging to poor family who use low quantity of milk then required in daily use are getting effected. Nestle must state in writing that it will make required changes to bring its Baby Food Marketing policy and practice into line with International Code and Resolutions. . It is hard to agree the customer to swich to pack milk because of taste which is huredel for further expansion Recommendations Nestle must state in writing that it accepts that the international code and the subsequent relevant World Health Assembly Resolutions are minimum requirements for every country.
11 References www.com www.com Ask.foodnavigator.org/wiki/Nestlé www.nestle.foodanddrinkeurope.shareinfoline.Google.com › Media wikipedia.com .com www.com www.com sharekhan-firststep.
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