Assignment 2

MNP Strategy

Idea Cellular Role: Retention Head MNP Strategy Type: Retention

Top 5 Strategies for MNP Justifications (if any)

Offer incentives to Customers Bonus top ups from time to time, free
talk time, SmS packs, Free GPRS
usage up to some Mb

Like Vodafone has Vodafone-

Introduce schemes and offers which make the customer more dependent on his current Tuesdays, Eat out etc. Special
service provider discounts to Idea customers at Aditiya
Birla MORE etc

Service ,initially, only for selected few

Personalized Service where a customer can personalize his
tariff plan

Better Customer Care (services) speedy solving of customer problems

Regular feedback, suggestions, comments etc on services once in 2-3 months