Purpose

Improving quality of life with innovative natural solutions

Long-Term Goal
To be A$3 billion company by 2020

Brand Promise
Enhances quality of life naturally through "Invisible products"(non invasive & non threatening) that are scientifically researched,
patented & protected

Core Values

Innovation
We continually strive to improve the health of our people & customers through innovation

Integrity
In all we do, we have integrity in our products and in our actions

Openness
We promote an open environment for expression, information exchange & learning

Commitment
We are fully responsible & accountable for our words & deeds

Teamwork
We believe through teamwork we CAN!

Marketing Campaigns

World Health and Asian Traditional Medicine (WHAT) Conference & Exhibition
 HCT organises international conference and exhibition every 2 years, focusing on improving lifestyle with Asian traditional
medicine and plants

Sponsoring local and international exhibition and conference

 HCT actively participates and supports various exhibition and conference by becoming gold, silver and bronze sponsors for
events like BioMalaysia and Malaysian Pharmaceutical Society Pharmacy Nite

International collaboration and joint ventures

 HCT have established a strong network with several leaders in biotechnology like the High-Tech Bioscience, India and Malaysian
government in commercialising patented product and services

World experts as scientific advisors

 HCT works with world leading experts in innovating new products :
o Prof. Jeya Henry of University of Oxford Brooks, UK
o Prof. Rao of National University of Singapore
o Prof. G. N. Qazi of Hamdard University
o Prof. Larry Walker of University of Mississippi
o Prof. Aishah of USM, Malaysia
o Prof. Zhang of Tsing Hua University, China
STRATEGIES IN ACTION

1. Focuses on financial strategies

2. Level of strategies
o Larger company
3. Type of strategies
o Vertical integration
- Horizontal
o Intensive
- Product development
o Diversification
- Related
o Defensive
- Retrenchment
4. Focus strategy