P. 1
Reliance Mutual Fund

Reliance Mutual Fund

|Views: 274|Likes:
Publicado porsansarwal

More info:

Published by: sansarwal on Sep 12, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less






  • AMC
  • NAV
  • Capital Appreciation:
  • LOAD
  • Other Advantages of investing in a Mutual Fund are:
  • The MAJOR PLAYERS in the Indian Mutual Fund Industry are:
  • FIRST PHASE - 1964-87
  • Corporate Office
  • The development of Research Plan has the following Steps :


With the increase in mutual fund players in India, a need for mutual fund association in India was generated to function as a non-profit organisation. Association of Mutual Funds in India (AMFI) was incorporated on 22nd August 1995. AMFI is an apex body of all Asset Management Companies (AMC), which has been registered with SEBI. Till date all the AMCs are that have launched mutual fund schemes are its members. It functions under the supervision and guidelines of its Board of Directors. Association of Mutual Funds India has brought down the Indian Mutual Fund Industry to a professional and healthy market with ethical lines enhancing and maintaining standards. It follows the principle of both protecting and promoting the interests of mutual funds as well as their unit holders

The Association of Mutual Funds of India works with 30 registered AMCs of the country. It has certain defined objectives, which juxtaposes the guidelines of its Board of Directors. The objectives are as follows:

This mutual fund association of India maintains a high professional and ethical standard in all areas of operation of the industry. It also recommends and promotes the top class business practices and code of conduct which is followed by members and related people engaged in the activities of mutual fund and asset management. The agencies who are by any means connected or involved in the field of capital markets and financial services

also involved in this code of conduct of the association.

AMFI interacts with SEBI and works according to SEBIs guidelines in the mutual fund industry. Association of Mutual Fund of India do represent the Government of India, the Reserve Bank of India and other related bodies on matters relating to the Mutual Fund Industry.

It develops a team of well-qualified and trained Agent distributors. It implements a programme of training and certification for all intermediaries and other engaged in the mutual fund industry.

AMFI undertakes all India awareness programme for investors in order to promote proper understanding of the concept and working of mutual funds. At last but not the least association of mutual fund of India also disseminate information’s on Mutual Fund Industry and undertakes studies and research either directly or in association with other bodies.


• • • •

SBI Fund Management Ltd. BOB Asset Management Co. Ltd. Can bank Investment Management Services Ltd. UTI Asset Management Company Pvt. Ltd.

• •

GIC Asset Management Co. Ltd. Jeevan Bima Sahayog Asset Management Co. Ltd

Private Sector Indian:•

Benchmark Asset Management Co. Pvt. Ltd.

• • • • • • • • •

Cholamandalam Asset Management Co. Ltd. Credit Capital Asset Management Co. Ltd. Escorts Asset Management Ltd. JM Financial Mutual Fund Kotak Mahindra Asset Management Co. Ltd. Reliance Capital Asset Management Ltd. Sahara Asset Management Co. Pvt. Ltd Sundaram Asset Management Company Ltd. Tata Asset Management Private Ltd.

Predominantly India Joint Ventures:• • •

Birla Sun Life Asset Management Co. Ltd. DSP Merrill Lynch Fund Managers Limited HDFC Asset Management Company Ltd.

Predominantly Foreign Joint Ventures:• • • • • • • • •

ABN AMRO Asset Management (I) Ltd. Alliance Capital Asset Management (India) Pvt. Ltd. Deutsche Asset Management (India) Pvt. Ltd. Fidelity Fund Management Private Limited Franklin Templeton Asset Mgmt. (India) Pvt. Ltd. HSBC Asset Management (India) Private Ltd. ING Investment Management (India) Pvt. Ltd. Morgan Stanley Investment Management Pvt. Ltd. Principal Asset Management Co. Pvt. Ltd.

• •

Prudential ICICI Asset Management Co. Ltd. Standard Chartered Asset Mgmt Co. Pvt. Ltd.

AMC The AMC is the corporate entity, which markets and manager and manages a mutual fund scheme and in return receives a management fee from the fund corpus. SEBI specifies that an AMC must be separate entity the trust that manages it. NAV It is the value of unit of a Mutual Fund scheme and represents its true worth. NAV is arrived at by dividing total value of all investment made under the scheme by number of units of the scheme. NAV is critical yardstick of the funds performance. UNITS Units in a mutual fund scheme are similar to shares of a joint company. These are always in denominations of Rs. 10 each the sum total of all the units constitutes corpus of mutual fund. SPONSORS Sponsor of a mutual fund are those who establish the mutual fund trust and the AMC they constitute the shareholders of the AMC and receive dividends on profits made by the AMC. SEBI rules stipulate that mutual fund trust as well as the AMC must maintain an arms length relationship with the sponsors to avoid any conflict to interests, which may affect the unit holders.

CLOSE ENDED In a close-ended fund an investor is allowed to subscribe only during the period of the initial offer. . Since stock markets travel through a natural cycle of boom and bursts one should normally stay invested inequity funds for a longer times to earn higher returns. Equity funds may earn higher but they also carry larger risks. Close-ended funds mature after a specified period.INCOME FUND These Funds invest largely in fixed income securities like bonds and debentures. their scale may fluctuate depending upon the prevalent interest rates and credit quality of the debt securities. GROWTH FUNDS Growth funds predominantly invest in stock market securities and carry risks larger than income funds. after the close of initial offer. OPEN ENDED FUNDS Funds in which investor can invest & withdraw whenever he wishes. Withdrawals are allowed at NAV minus a back end load. Such funds earn returns more regularly than a growth fund but level of returns over longer periods normally lag behind those offered by growth funds while returns in such funds may be regular. For risk taking investor equity are best suited. BALANCED FUNDS A balanced fund is the mixture of income fund and growth fund invested partly in equity to achieve a trade-of between risk and return.

perform data entry services and dispatches account statements.LOCK IN PERIOD Period of time during which you can neither redeem nor transfer your holdings to others. REGISTRAR Organization appointed by an AMC to the schemes it is registered. CUSTODAIN Banking organization that keeps in safe custody all the securities & other instruments belonging to the fund to insure smooth inflow & outflow of securities. It is also approved regulated and registered with SEBI. it provides required services like system capabilities back up. . REDEMPTION Disbursement of the unit capital on maturity of the scheme to all exiting unit holders. and regulated by SEBI. it could be charged to the scheme irrespective of the performance of the scheme. accepts and processes investors applications in informs AMC about amounts received/disbursed for subscription/ purchase/ redemption it also handles communications with investors. MANAGEMENT FEES An AMC that mangers & markets a mutual fund scheme is entitled to a management fee@ 1% to 25% of the total funds managed. Lock in period is imposed to allow fund manager to deploy money for an adequate period of time to earn a reasonable return premature withdrawals may destabilize the fund & are not beneficial to the interests of investors. MARKET PRICE Price at which units of mutual funds are quoted in stock exchange where they are listed. monitored.

EXIT LOAD Value of deduction from NAV on the date when one choose to withdraw from a fund. load is imposed because withdrawals carry transaction cost to AMC it can not be more than 6% of NAV of corpus as prescribed by SEBI many schemes offer redemption facility without exit load. LIQUIDITY Ability of investors to change its unit into cash within minimum time as and when he needs money. which are charged to the scheme. Mutual funds incur many expenses during an issue. Such load is called entry load. ENTRY LOAD Charge paid by unit holder when he invests an amount in the scheme. TRANSPARENCY Basic feature of mutual funds is transparency. and its NAV is calculated and published daily so that there is no chance of any default in the working of Mutual Funds. it has to work under strict guidelines issued by SEBI. . their functioning is very efficient. well monitored & transparent working of AMC is regulated by SEBI it is audited weekly.

The investors in proportion to their investments share the profits or losses. WHAT IS A MUTUAL FUND? Mutual fund is a mechanism for pooling the resources by issuing units to the investors and investing funds in securities in accordance with objectives as disclosed in offer document. you probably have most of your money in a bank savings account and your biggest investment may be your home. investing is probably something you simply do not have the time or knowledge to get involved in. Investors of mutual funds are known as unit holders. . Mutual fund issues units to the investors in accordance with quantum of money invested by them. Apart from that. Investments in securities are spread across a wide cross-section of industries and sectors and thus the risk is reduced. The mutual funds normally come out with a number of schemes with different investment objectives. This is why investing through mutual funds has become such a popular way of investing. If you are like most people. You are not the only one.INTRODUCTION CONCEPT OF MUTUAL FUNDS These days you are hearing more and more about mutual funds as a means of investment. Diversification reduces the risk because all stocks may not move in the same direction in the same proportion at the same time.

. on your behalf. The income earned and the capital appreciation realized by the scheme. loss. are shared by the investors in same proportion as the number of units owned by them. is reflected in the NAV or distributed as income. money market instruments etc. if any. is to be borne by you. is in turn invested by the manager. the bank is supposed to return the principal amount and interest to you. MUTUAL FUND V/S BANK DEPOSIT When you deposit money with the bank. the money you invest. Whereas. with the expenses. as per the investment strategy specified for the scheme. the bank promises to pay you a certain rate of interest for the period you specify. MUTUAL FUNDS V/S PORTFOLIO MANAGEMENT SCHEMES In case of mutual funds. Likewise. the investments of a particular investor remains identifiable to him. debt. which regulates securities markets before it can collect funds from the public. in a mutual fund. less expenses of the manager.which are launched from time to time. Here the gain or loss of all the investors will be different from each other. the investments of different investors are pooled to form a common investible corpus and gain/loss to all investors during a given period are same for all investors while in case of portfolio management scheme. A mutual fund is required to be registered with Securities and Exchange Board of India (SEBI). if any. after charging for the AMC fees. A Mutual Fund invests the pool of money collected from the investors in a range of securities comprising equities. WHAT DOES A MUTUAL FUND DO WITH INVESTOR'S MONEY? Anybody with an investible surplus of as little as a few hundred rupees can invest in mutual funds. The profit. The investors buy units of a fund that best suits their investment objectives and future needs. On the date of maturity.

TYPES OF RETURNS FROM A MUTUAL FUND :Mutual Funds give returns in two ways . .Capital Appreciation or Dividend Distribution. Dividend Distribution: The profit earned by the fund is distributed among unit holders in the form of dividends. An investor can book a profit by selling the units at prices higher than the price at which he bought the units. As the value of individual securities in the fund increases. Capital Appreciation: An increase in the value of the units of the fund is known as capital appreciation. the fund's unit price increases. It can either be reinvested in the fund or can be on paid to the investor. Dividend distribution again is of two types.

Net Asset Value is the market value of the securities held by the scheme. NAV of a scheme also varies on day-to-day basis. The NAV per unit is the market value of securities of a scheme divided by the total number of units of the scheme on any particular date. There are liabilities of short-term nature. . Investments made on behalf of the investors are reflected on the assets side of the balance sheet.MUTUAL FUND TERMINOLOGY NET ASSET VALUE (NAV) Net Asset Value (NAV) denotes the performance of a particular scheme of a mutual fund. of Outstanding Units The NAV reflects the liquidation value of the fund's investments on that particular day after accounting for all expenses. It is calculated by deducting all liabilities (except unit capital) of the fund from the realizable value of all assets and dividing it by number of units outstanding. Since market value of securities changes every day.  Fund’s Net Asset = Asset – Liabilities  Net Asset Value = Net Assets of the scheme / No. In mutual funds it is not treated as a liability. Unit Capital is the investor’s subscriptions. In simple words.

The entry load percentage is added to the NAV at the time of allotment of units. . Other assets and liabilities. then the NAV per unit of the fund is Rs. 10 each to the investors.20. The exit load percentage is deducted from the NAV at the time of redemption or transfer between schemes. The factors affecting the NAV are as following: • • • • • LOAD • • The charge collected by a Mutual Fund from an investor for selling the units or investing in it. • Some schemes do not charge any load and are called "No Load Schemes" Capital Gains or Losses on the sale or purchase of the Investment securities. Dividend and income earned on the assets. NAV is required to be disclosed by the mutual funds on a regular basis . When a charge is collected at the time of entering into the scheme it is called an Entry load or Front-end load or Sales load.For example. Capital Appreciation in the underlying value of the stocks held in the portfolio. • An Exit load or Back-end load or Repurchase load is a charge that is collected at the time of redeeming or for transfer between schemes (switch).depending on the type of scheme. if the market value of securities of a mutual fund scheme is Rs 200 lakhs and the mutual fund has issued 10 lakhs units of Rs. Number of units sold or purchased.daily or weekly .

This price may include the sales or entry load. MUTUAL FUND INVESTMENT CYCLE Funds will also usually give you a choice either to receive a cheque for distributors or to reinvest the earnings and get more shares. The flow chart above describes broadly the working of mutual fund .SALE PRICE It is the price paid by an investor when investing in a scheme of a Mutual Fund.

MUTUAL FUND ORGANIZATION:There are many entities involved and the diagram below illustrates the organizational set up of a mutual fund: .

The UTI has many funds/schemes in all categories i. is the biggest scheme with a corpus of about Rs200bn. .e. balanced. which has a total corpus of Rs700bn collected from more than 20 million investors. Most of its investors believe that the UTI is government owned and controlled. is true for all practical purposes. which. which is a balanced fund. equity. UTI was floated by financial institutions and is governed by a special act of Parliament. while legally incorrect.ORGANISATION OF MUTUAL FUND INDUSTRY STRUCTURE OF THE INDIAN MUTUAL FUND INDUSTRY : The Unit Trust of India dominates the Indian mutual fund industry. The Unit Scheme 1964 commonly referred to as US 64. income etc with some being openended and some being closed-ended.

The aggregate corpus of funds managed by this category of AMCs is about Rs150bn. GIC AMC floated by General Insurance Corporation and Jeevan Bima Sahayog AMC floated by the LIC are some of the other prominent ones. The largest of these are Prudential ICICI AMC and Birla Sun Life AMC. 1996. 1908. The main responsibility of the Trustee is to safeguard the interest of the unit holders and inter alia ensure that the AMC functions in the interest of . TRUST The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts Act.The Sponsor is not responsible or liable for any loss or shortfall resulting from the operation of the Schemes beyond the initial contribution made by it towards setting up of the Mutual Fund. 1882 by the Sponsor.The second largest category of mutual funds is the ones floated by nationalized banks. Can bank Asset Management floated by Canara Bank and SBI Funds Management floated by the State Bank of India are the largest of these. The third largest category of mutual funds is the ones floated by the private sector and by foreign asset management companies. TRUSTEE Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The trust deed is registered under the Indian Registration Act. Sponsor must contribute at least 40% of the net worth of the Investment Managed and meet the eligibility criteria prescribed under the Securities and Exchange Board of India (Mutual Funds) Regulations. The aggregate corpus of assets managed by this category of AMCs is in excess of Rs250bn THE STRUCTURE CONSISTS OF : SPONSOR Sponsor is the person who acting alone or in combination with another body corporate establishes a mutual fund.

IN/CUS/003 to act as Custodian for the Fund. A Custody Agreement has been entered with Deutsche Bank in accordance with SEBI Regulations. Mumbai-400 001. Deutsche Bank. The Custodian is approved by SEBI under registration no. AG located at Kodak House. At least 2/3rd directors of the Trustee are independent directors who are not associated with the Sponsor in any manner.Road. At least 50% of the directors of the AMC are independent directors who are not associated with the Sponsor in any manner. Ground Floor. The AMC is required to be approved by the Securities and Exchange Board of India (SEBI) to act as an asset management company of the Mutual Fund. 222 Dr. REGISTRAR AND TRANSFER AGENT The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the Mutual Fund. D. The AMC must have a net worth of at least 10 crore at all times. ASSET MANAGEMENT COMPANY (AMC) : The Trustee as the Investment Manager of the Mutual Fund appoints the AMC. 1996. as the Custodian of the securities that are bought and sold under the Scheme. The registrar and transfer agent also handles communications with investors and updates investor records. AG • The Trustee has appointed Deutsche Bank. which will have the physical possession of all the securities purchased by the mutual fund. The Registrar processes the application form.N. redemption requests and dispatches account statements to the unit holders.Investors and in accordance with the Securities and Exchange Board of India (Mutual Funds) Regulations. the provisions of the Trust Deed and the Offer Documents of the respective Schemes. . CUSTODIAN Custodian is the agency.

FUND STRUCTURE Fund Sponsor Trustees Asset Management Company Depository Agent Custodian .

. Such a spread would not have been possible without their assistance. so the risk is diversified at the same time taking advantage of the position it holds. Spreading Risk: An investor with a limited amount of fund might be able to to invest in only one or two stocks / bonds. Mutual Funds also provide complete portfolio disclosure of the investments made by various schemes and also the proportion invested in each asset type. thus increasing his or her risk.ADVANTAGES OF MUTUAL FUNDS Small investments: Mutual funds help you to reap the benefit of returns by a portfolio spread across a wide spectrum of companies with small investments. Choice: The large amount of Mutual Funds offers the investor a wide variety to choose from. experience and resources manage the pool of money collected by a mutual fund. Professional Fund Management: Professionals having considerable expertise. Also in cases of liquidity crisis where stocks are sold at a distress. Transparency and interactivity: Mutual Funds regularly provide investors with information on the value of their investments. Over and above this the units can be directly redeemed to the Mutual Fund as and when they announce the repurchase. mutual funds have the advantage of the redemption option at the NAVs. They thoroughly analyze the markets and economy to pick good investment opportunities. a mutual fund will spread its risk by investing a number of sound stocks or bonds. A fund normally invests in companies across a wide range of industries. Mutual Funds clearly layout their investment strategy to the investor. However. An investor can pick up a scheme depending upon his risk / return profile. Liquidity: Closed ended funds have their units listed at the stock exchange. thus they can be bought and sold at their market value.

Other Advantages of investing in a Mutual Fund are: • • • • • • Diversification Convenient Administration Return Potential Low Costs Flexibility Tax benefits .Regulations: All the mutual funds are registered with SEBI and they function within the provisions of strict regulation designed to protect the interests of the investor.

set up operations in India. there were 33 mutual funds with total assets of Rs. Unit Trust of India (UTI) was established in 1963 and launched its legendary first scheme 'US-64' in 1964. sponsored by SBI. there were totally 31 funds in India. 470. non-UTI. From 1987. One is the Specified Undertaking of the Unit Trust of India.218. BOB and LIC.350 million as at the end of January 2003.004 million. 67. In February 2003. public sector mutual funds were allowed and public sector banks and financial institutions set up a series of mutual fund companies.000 million. UTI witnessed a slow and steady growth over seventies and eighties and by end of 1988 it had an AUM of Rs. It is registered with SEBI and functions under the Mutual Fund Regulations. The mutual fund industry was opened up for private participation 1993 and a new era was ushered in. Alliance. 1. with assets under . The second is the UTI Mutual Fund Ltd. the Unit Trust of India Act 1963 was repealed and UTI was broken into two separate entities. Detailed guidelines were established and the mutual fund industry (except UTI) came under the regulation of Securities Exchange Board of India (SEBI). Prudential group etc. 298.INDIAN MUTUAL FUND INDUSTRY The history of Indian mutual fund industry can be distinctly divided into two phases . still under the control of Government of India with AUM of Rs. PNB. 2003. As at the end of October 31. At the end of1993 the overall AUM of mutual fund industry was Rs. Many reputed foreign mutual funds such as Templeton.the period before liberalization when only public sector players existed with one dominant player Unit Trust of India and the post-liberalization era where the industry was opened up to private players.050 million. paving the way for an unprecedented choice of products and services to Indian investors. As at the end of January 2003.

which manage assets of Rs.396.160 million. 1531080 million under 521 schemes. 1. the total of mutual fund reaches to 1.260 million. As at the end of March 04. there were 29 funds. But at the end of financial year (05-06) the total of Mutual Fund reaches Rs. 2318620 million. The MAJOR PLAYERS in the Indian Mutual Fund Industry are: GROWTH IN ASSETS UNDER MANAGEMENT . As the end of September 2004.267.management of about Rs.

At the end of 1988 UTI had Rs.HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY The mutual fund industry in India started in 1963 with the formation of Unit Trust of India. THIRD PHASE 1993. Punjab National Bank Mutual Fund (Aug 89).UTI. The first scheme launched by UTI was Unit Scheme 1964. SECOND PHASE -1987-1993 (ENTRY OF PUBLIC SECTOR FUNDS) 1987 marked the entry of non.UTI Mutual Fund established in June 1987 followed by Can bank Mutual Fund (Dec 87). public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LlC) and General Insurance Corporation of India (GIC). the mutual fund industry had assets under management of Rs.At the end of 1993. LlC established its mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. Bank of India (Jun 90). The history of mutual funds in India can be broadly divided into four distinct phases FIRST PHASE . 004 crores. 700 crores of assets under management. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (lOBI) took over the regulatory and administrative control in place of RBI. SBI Mutual Fund was the first non. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India.6.1964-87 An Act of Parliament established Unit Trust of India (UTI) on 1963.47. Bank of Baroda Mutual Fund (Oct 92). at the initiative of the Government of India and Reserve Bank the.1996 EMERGENCE OF PRIVATE FUNDS . Indian Bank Mutual Fund (Nov 89).

2. FIFTH PHASE . The steadily improving performance of several funds houses. both SEBI and AMFl launched investor awareness programmed aimed at educating the investors in investing through mutual funds. investment management techniques and investor servicing technology that make the Indian mutual fund industry today a vibrant and growing financial intermediary. During this phase. This gave the Indian investor a broader choice of fund families and an increasing competition to the existing public sector funds. A comprehensive set of regulation for all mutual funds operating in India was introduced with SEBI Regulation s. Similarly the Budget of Union Government in 1996 took a big step in exempting all mutual funds dividends from income tax in the hands of investors. Quite significantly. These private funds have brought with them the latest product innovation. . s regulatory framework for the Indian mutual fund industry.A new era in the Mutual Fund industry began in 1993 with the permission granted for the entry of private sector funds. The factors that contributed to greater inventor’s confidence were: 1. The development of SEBI. 1996. Measures were taken by SEBI to protect the investor and by the Government to enhance investor's returns through tax benefits. These regulations set uniform standards for all funds.1999-2004: EMERGENCE OF LARGE AND UNIFORM INDUSTRY The other major development in the fund industry has been the creation of level playing . It scaled new heights in terms of mobilization of funds and number of players.1996-1999: GROWTH AND SEBI REGULATION Since 1996 the mutual fund industry in India saw tighter regulation and higher growth. foreign fund management companies were also allowed to operate mutual funds. Investors now clearly saw the benefits of investing through mutual funds and became discerning and selective. FOURTH PHASE .

the size of the industry has doubled in terms of assets under management. 6800 to over Rs.UTI no longer had a special legal status and had to adopt the same structure as any other fund in India -a Trust and an Asset Management Company. which have gone from about Rs. As at the end of September 2004. when the UTI Act was repealed . Within the growing industry relative market shares of different players in terms of amount mobilized and assets under Management has also undergone changes. SIXTH PHASE . more international players continue to enter India . there were 29 funds. .field for all mutual funds operating in India.153108 crores under 421 schemes. This happened in February 2003.2004: CONSOLIDATION AND GROWTH The industry has lately witnessed a spate of mergers and acquisitions. Between 1999 and 2005. At the same time. 150. most recent one being the acquisition of schemes of Alliance Fund by Birla Sun Life etc.000 crores.The mutual fund industry has entered its current phase of consolidation and growth. which manage assets of Rs.

The table below gives an overview into the existing types of schemes in the Industry. .TYPES OF MUTUAL FUND SCHEMES Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position. risk tolerance and return expectations etc.

Investors can invest in the scheme at the time of the initial public issue and thereafter they can buy or sell the units of the scheme on the stock exchanges where the units are listed. UTI MIP offers a repurchase after 3 years.TYPES OF MUTUAL FUNDS SCHEMES : Mutual fund schemes may be classified on the basis of its structure and its investment objective. • • Fund is open for subscription only during a specified period at the time of launch of the scheme. These schemes do not have a fixed maturity period. Unit capital of the fund is not fixed but variable.g. BY STRUCTURE: OPEN-ENDED FUND/ SCHEME • • • • • • Available for subscription and repurchase on a continuous basis. . 5-7 years. Investors can conveniently buy and sell units at Net Asset Value (NAV) related prices. • • • Investors are not allowed to buy or redeem the units directly from the funds. The key feature of open-end schemes is liquidity. Some funds offer repurchase after a fixed period. CLOSE-ENDED FUND/SCHEME • Stipulated maturity period e. which are declared on a daily basis. For example. Fund size and its total investment go up if more new subscriptions come in than redemptions and vice-versa. Units’ maybe traded at a discount or premium to NAV based on investor’s perception about the funds future performance and other market factors.

closed-end funds have an IPO. Closed-end funds. Much like a new publicly traded stock.DIFFERENCE BETWEEN OPEN-END AND CLOSED-END FUNDS Open-end funds. the fund shares could be trading at a discount or premium. have a fixed number of shares. also known as mutual funds. ADVANTAGES OF CLOSED-END FUNDS • Closed-end funds can sometimes be purchased at a discount. Every seller must have a buyer. Remember. When a mutual fund closes. Examples include buying illiquid securities or using leverage. Closed-end funds can sometimes be sold at a premium. on the other hand. it still allows current investors to buy more shares and when those investors want to sell their holdings. They also trade according to market demands. when a mutual fund closes to new investors it does not make it a closed-end fund. Closed-end funds are generally riskier. they don't need to find a buyer. are open to new investors (they can create as many shares as needed). Closed-end funds are plagued with broker trading fees. However. meaning they are trading below their NAV. • • . sell high. buy low. Closed-end funds have access to some investments and strategies that mutual funds shy away from. which could work against you. • • DISADVANTAGES OF CLOSED-END FUNDS • As mentioned above. meaning they can be sold for more than their NAV.

• These funds combine the features of both open–ended and close-ended funds wherein the fund is close-ended for the first couple of years and open-ended thereafter.• Closed-end funds are less liquid. Unlike mutual funds. open-end funds attract better management talent because they can grow by attracting new investors over time. Closed-end fund price information is not always available. • Some funds allow fresh subscriptions and redemption at fixed times every year (say every six months) in order to reduce the administrative aspects of daily entry or exit. Such schemes normally invest a majority of their corpus in equities. . As a general rule. It has been proven that returns from stocks. yet providing reasonable liquidity. the shares are not redeemable (meaning the company does not have to buy the shares back) • • Closed-end funds tend to charge between 1-2 percent a year for management fees. INTERVAL FUNDS. meaning they are much harder to sell. BY INVESTMENT OBJECTIVE: GROWTH FUNDS The aim of growth funds is to provide capital appreciation over the medium to longterm. have outperformed most other kind of investments held over the long term. Growth schemes are ideal for investors having a long-term outlook seeking growth over a period of time.

convertible securities. and preference and equity shares. Have a higher risk of default by borrowers as compared to Gilt funds. . Ideal for investors with a conservative and long-term orientation. Debt funds can be categorized further based on their risk profiles.INCOME FUNDS • Invest in debt instruments issued not only by government. Carry both credit risk and interest rate risks. TYPES OF INCOME FUNDS  Diversified Debt Funds  Focused Debt Funds  High yield Debt Funds  Assured return Debt funds BALANCED FUNDS / HYBRID FUNDS Aim of Hybrid funds is to provide both growth and regular income as such schemes have a portfolio comprising of debt instruments. Have higher price fluctuation as compared to money market funds due to interest rate fluctuation. banks and financial institutions and other entities such as infrastructure companies/utilities. moderate capital appreciation and preservation of capital. • • • Almost equal proportion of debt/money market securities and equities. Objective is to gain income. • • • • • • Target low risk and stable income for the investor and not capital appreciation. Are best suited for the medium to long-term investors who are averse to risk and seek capital preservation. but also by private companies. Normally funds maintain a Equity-Debt ratio of 55:45 or 60:40.

Certificates of deposit issued by banks. if the fund has a good performance history. Invest in Treasury bills issued by government. a commission will be payable.flexible asset allocation between debt equity and Money Market MONEY MARKET FUNDS • • Invest in securities of short-term nature I. That is. no .seek to provide high dividend and capital appreciation Asset allocation funds. Typically entry and exit loads range from 1% to 2%. Have emerged as an alternative for savings and short-term fixed deposit accounts with comparatively higher returns. It could be worth paying the load. • • • • • • Aim to provide easy liquidity. less than one-year maturity.TYPES OF HYBRID FUNDS • • • Balanced funds.seek to provide regular income and capital appreciation Growth income funds. That is. government securities and inter-bank call money. High liquidity and safety of principal Low risk and low returns Period of investment could be as short as a day. These funds are ideal for Corporate. NO-LOAD FUNDS A No-Load Fund is one that does not charge a commission for entry or exit. preservation of capital and moderate income. each time you buy or sell units in the fund. institutional investors and business houses LOAD FUNDS A Load Fund is one that charges a commission for entry or exit.e. Commercial Paper issued companies.

2000 and the amount is invested before September 30. 2000. provided the capital asset has been sold prior to April 1. The Act also provides opportunities to investors to save capital gains u/s 54EA and 54EB by investing in Mutual Funds. The investment of these funds is limited to specific industries like InfoTech.commission is payable on purchase or sale of units in the fund. which invest exclusively in a specified industry or a group of industries or various segments such as 'A' Group shares or initial public offerings. OTHER SCHEMES: TAX SAVING SCHEMES These schemes offer tax rebates to the investors under specific provisions of the Indian Income Tax laws as the Government offers tax incentives for investment in specified avenues. and Pharmaceuticals etc  Index Schemes Index Funds attempt to replicate the performance of a particular index such as the BSE Sensex or the NSE 50  Sectoral Schemes Sectoral Funds are those. 1961. SPECIAL SCHEMES  Industry Specific Schemes Industry Specific Schemes invest only in the industries specified in the offer document. FMCG. The advantage of a no load fund is that the entire corpus is put to work. . Investments made in Equity Linked Savings Schemes (ELSS) and Pension Schemes are allowed as deduction u/s 88 of the Income Tax Act.

As you would do with investing in the market directly.LOOK BEFORE INVESTMENT The mutual funds industry in India has also finally come of age. availing of the interest rate swings is allpossible through the diversified or sector dedicated as well as Debt funds. just a thorough read of the newspaper everyday will give you all this dope. inflation is up. and liquidity position in the markets? Don’t be alarmed by all the economic jargon. where the economy is in a downtrend. What are the current economic scenario. always keep the background in mind. as well as the depth of the market in terms of the secondary trading. industrial growth. Also diversification. sector concentration. So today one doesn’t need Rs. Against a turbulent background.000 minimum to start investing in shares of sensex pivotal. Mutual funds issuers have cast their nets wide by offering a plethora of instruments which aim to maximize returns while minimizing risk They offer the advantage of professionals managing your money. and the funds are usually liquid. the liquidity position is tightening. . 100. CHECK OUT THE MACROS Don’t just blindly look at every new float as an opportunity to invest. An indication of this is the number and variety of funds offered by the issuers. perhaps you can wait to pick up the new float after it is listed rather than at the time of the offer. One can invest in them for as little as Rs 1000.

So in case you are expecting a fall in the interest rates. dispatch of dividends and certificates etc? Their financial performance in terms of dividend and NAVs.interest rates and bond prices are inversely proportional. Remember the basic rule . Remember the InfoTech funds which today are quoting below par. So. the fund will invest your money into scrip’s at these high prices.SENSE OF THE SENSEX One of the cardinal rules of investing is getting the price right. In case you are expecting a rise in the interest rates then look at Gilt funds (which have a shorter time horizon) or at balanced funds. the other comes down. CHECK OUT THE MICROS After a risky of the Macros. as these prices may be difficult to reach again. and then perhaps it will not be able to generate a positive momentum in its NAV. Lastly. look for investing in Debt funds (which have a medium to long term horizon). In case the sensex has been consistently on a high. Other aspects like availability of an exit route. INTEREST RATES AND LIQUIDITY In case you are keen on a balanced or debt fund. As we had mentioned earlier timing the market is the essence of success.-overall economic scenario . i. then remember. specific service standards promised (like maximum time to be taken in mailing repurchase/redemption proceed). or has it been steady. What is the parentage of the Fund house proposing the issues what has been their past in terms of good management and reporting practices. track record of the fund manager (if possible) and objectives of the particular scheme. which normally happens when the liquidity position is loose in the market. Look at the track record of the mutual fund under consideration. When one goes up.e. Time the market. See if the time is right to invest in equity funds. you must check out the interest rate scenario. they had all invested in the frenzy of the ICE age and have been caught on the wrong foot in the subsequent meltdown. watch the sensex has it been rising or falling. it is time to check out the Micros.

sensex has been on the upswing but not necessarily peaking. 5) Diversify among different investment styles to potentially reduce risk and increase returns. overall sentiment is flat to good.seems positive. 4) Diversify among different asset classes to help reduce risk and potentially increase the rate of return of your portfolio. 7) Your investment adviser can help you evaluate each fund to determine its role in your portfolio. For balanced funds to debt funds check out the interest rate scenario. 3) Before picking a mutual fund. 9) The next step is to identify which types of mutual funds match your investment goals investment goals. time frame. 6) Owning too many funds means you may be paying for active management when you really hold the market. Have a look at the NAV performance of other funds floated in the same quarter. And then decide which type of fund you want to invest in. consider your amount of investment capital. and . 8) In choosing mutual funds. 2) There is no ideal number of mutual funds to own. your first task is to formulate your investment objectives and identify your time frame. POINTS TO REMEMBER BEFORE INVESTMENT : 1) People invest in mutual funds in order to achieve diversification without the time and cost of tracking hundreds of individual securities.

10) Companies such as Crisil and dedicated websites provide statistical information on mutual funds. Reliance Capital Asset Management Limited is a wholly owned subsidiary of Reliance Capital Limited. RCAM is authorized to act as Investment Manager of Reliance Mutual Fund.13 crores. the sponsor. Reliance Capital Asset Management Limited was approved as the Asset Management Company for the Mutual Fund by SEBI vide their letter no IIMARP/1264/95 dated June 30. The entire paid-up capital (100%) of Reliance Capital Asset Management Limited is held by Reliance Capital Limited. 1996. 1956 was appointed to act as the Investment Manager of Reliance Mutual Fund (w. The Mutual Fund has entered into an Investment Management Agreement (IMA) with RCAM dated May 12. 1995 and was amended on August 12. Pursuant to this IMA. It is a wholly owned subsidiary of Reliance Capital Ltd.e. namely: Reliance Vision Fund . Reliance Capital Asset Management Ltd.and risk tolerance. 1997 in line with SEBI (Mutual Funds) Regulations. Reliance Mutual Fund has launched twenty five Schemes till date. ABOUT THE COMPANY RELIANCE CAPITAL ASSET MANAGEMENT LTD.30. the name of Reliance Capital Mutual Fund has been changed to -Reliance Mutual Fund). The net worth of the Asset Management Company including preference shares as on March 31. (RCAM). a company registered under the Companies Act. 2005 is Rs. 1995.f November 2003.

Reliance Diversified Power Sector Fund (March 2004) Reliance Pharma Fund ( May 2004). RMF has been registered with the Securities & Exchange Board of India (SEBI) vide registration number MF/022/95/1 dated June 30. Reliance Equity Opportunities Fund (February 2005). Reliance Tax Saver (ELSS) Fund (July 2005). Reliance Liquidity Fund (June 2005).Series I (March 2005). Reliance Fixed Tenor Fund (November 2005) and Reliance Equity Fund (Feb 2006). Reliance Mutual Fund was formed to launch various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities. March 2004 vide SEBI's letter no. RELIANCE MUTUAL FUND Reliance Mutual Fund (RMF) has been established as a trust under the Indian Trusts Act. as the Trustee. Reliance Regular Saving Fund (May 2005). Reliance NRI Equity Fund (October 2004). Reliance Gilt Securities Fund (July 2003). Reliance NRI Income Fund (October 2004). Reliance Growth Fund (September 1995) Reliance Income Fund (December 1997).(September 1995). Reliance Index Fund (January 2005). 1882 with Reliance Capital Limited (RCL). The main objectives of the Trust are: . March 2004. Reliance Fixed Maturity Fund . Reliance Fixed Term Scheme (March 2003). Reliance Fixed Maturity Fund . IMD/PSP/4958/2004 date 11th. Reliance Floating Rate Fund (August 2004). Reliance Media & Entertainment Fund (September 2004). The name of Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund effective 11th. Limited (RCTCL). 1995.Series II (April 2005). Reliance Banking Fund (May 2003). Reliance Short Term Fund (December 2002). Reliance Medium Term Fund (August 2000). Reliance Monthly Income Plan (December 2003). Reliance Liquid Fund (March 1998). as the Settler/Sponsor and Reliance Capital Trustee Co.

• To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders. • To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings and To take such steps as may be necessary from time to time to realize the effects without any limitation. RELIANCE TAX SAVER (ELSS) FUND (An Open-ended Equity Linked Savings Scheme.) The primary objective of the scheme is to generate long-term capital appreciation from a portfolio that is invested predominantly in equity and equity related instruments. • THE PRODUCTS EQUITY SCHEMES :RELIANCE EQUITY FUND (An open-ended diversified Equity Scheme. .) The primary investment objective of the scheme is to seek to generate capital appreciation & provide long-term growth opportunities by investing in a portfolio constituted of equity & equity related securities of top 100 companies by market capitalization & of companies which are available in the derivatives segment from time to time and the secondary objective is to generate consistent returns by investing in debt and money market securities.

) The primary investment objective of the scheme is to seek to generate capital appreciation & provide long-term growth opportunities by investing in a portfolio constituted of equity securities & equity related securities and the secondary objective is to generate consistent returns by investing in debt and money market securities.) The primary investment objective of the Scheme is to achieve long-term growth of capital by investment in equity and equity related securities through a research based investment approach. with a view to endeavor to generate returns. The Investment Objective under the Sensex plan is to replicate the composition of the Sensex. with a view to endeavor to generate returns.RELIANCE EQUITY OPPORTUNITIES FUND (An Open-Ended Diversified Equity Scheme. which could approximately be the same as that of Sensex. which could approximately be the same as that of Nifty.) The Investment Objective under the Nifty Plan is to replicate the composition of the Nifty. RELIANCE VISION FUND (An Open-ended Equity Growth Scheme. RELIANCE INDEX FUND (An Open Ended Index Linked Scheme.) The primary investment objective of the Scheme is to achieve long-term growth of capital by investment in equity and equity related securities through a research based investment approach. RELIANCE GROWTH FUND (An Open-ended Equity Growth Scheme. RELIANCE NRI EQUITY FUND .

DEBT SCHEMES :RELIANCE MONTHLY INCOME PLAN (An Open Ended Fund. Accordingly. 80%) with a small exposure (i.The primary objective of the Scheme is to generate Optimal credit risk-free returns by investing in a portfolio of securities issued and guaranteed by the central Government and State Government RELIANCE INCOME FUND (An Open-ended Income Scheme) The primary objective of the scheme is to generate optimal returns consistent with moderate levels of risk.(An open-ended Diversified Equity Scheme. up to 20%) in equity. investments shall predominantly be made in Debt & Money Instruments. Primarily the investment shall be made in debt and money market securities (i.) The Primary investment objective of the scheme is to generate optimal returns by investing in equity or equity related instruments primarily drawn from the Companies in the BSE 200 Index.e.) The primary investment objective of the Scheme is to generate regular income in order to make regular dividend payments to unit holders and the secondary objective is growth of capital RELIANCE SHORT TERM FUND . RELIANCE MEDIUM TERM FUND (An Open End Income Scheme with no assured returns.e. RELIANCE GILT SECURITIES FUND (Short Term Gilt Plan & Long Term Gilt Plan Open-ended Government Securities Scheme) . Monthly Income is not assured & is subject to the availability of distributable surplus) The Primary investment objective of the Scheme is to generate regular income in order to make regular dividend payments to unit holders and the secondary objective is growth of capital. This income may be complemented by capital appreciation of the portfolio.

The scheme shall also invest in Fixed rate debt Securities (including fixed rate securitised debt. The primary investment objective of the Scheme is to generate optimal returns consistent with moderate levels of risk and high liquidity. RELIANCE FIXED TERM SCHEME (Close-ended Income Scheme) The primary objective of the Scheme is to seek to achieve regular returns / growth of capital by investing in a portfolio of fixed income securities normally maturing in line with the time profile of the plan with the objective of limiting interest rate volatility. This income may be complimented by capital appreciation of the portfolio. investments shall predominantly be made in debt Instruments. RELIANCE FLOATING RATE FUND (An Open End Income Scheme) The primary objective of the scheme is to generate regular income through investment in a portfolio comprising substantially of Floating Rate Debt Securities (including floating rate securitised debt and Money Market Instruments and Fixed Rate Debt Instruments swapped for floating rate returns). Accordingly.(An Open End Income Scheme) The primary investment objective of the scheme is to generate stable returns for investors with a short investment horizon by investing in Fixed Income Securities of short term maturity. . investments shall predominantly be made in Debt and Money Market Instruments. Accordingly. RELIANCE LIQUID FUND (Open-ended Liquid Scheme). Money Market Instruments and Floating Rate Debt Instruments swapped for fixed returns RELIANCE NRI INCOME FUND (An Open-ended Income scheme) The primary investment objective of the Scheme is to generate optimal returns consistent with moderate levels of risks.

This income may be complemented by capital appreciation of the portfolio. Equity Option: The primary investment objective is to seek capital appreciation and or consistent returns by actively investing in equity / equity related securities.SERIES I (A Close Ended Income Scheme)The primary investment objective of the Scheme is to seek to achieve regular returns / growth of capital by investing in a portfolio of fixed income securities normally maturing in line with the time profile of the Plan with the objective of limiting interest rate volatility.ended Liquid Scheme) The investment objective of the Scheme is to generate optimal returns consistent with moderate levels of risk and high liquidity. RELIANCE REGULAR SAVINGS FUND(AN OPEN . Accordingly investments shall predominantly be made in Debt & Money Market Instruments. RELIANCE LIQUIDITY FUND (An Open .ENDED SCHEME) THE INVESTMENT OBJECTIVES: Debt Option: The primary investment objective of this plan is to generate optimal returns consistent with moderate level of risk. investments shall predominantly be made in Debt and Money Market Instruments. Accordingly.RELIANCE FIXED MATURITY FUND . Hybrid Option: The primary investment objective is to generate consistent return by .SERIES II (A closed ended Income Scheme) The primary investment objective of the Scheme is to seek to achieve growth of capital by investing in a portfolio of fixed income securities normally maturing in line with the time profile of the respective plans. RELIANCE FIXED MATURITY FUND .

RELIANCE BANKING FUND Reliance Mutual Fund has an Open-Ended Banking Sector Scheme which has the primary investment objective to generate continuous returns by actively investing in equity/equity related or fixed income securities of banks.investing a major portion in debt & money market securities and a small portion in equity & equity related instruments. RELIANCE DIVERSIFIED POWER SECTOR FUND Reliance Diversified Power Sector Scheme is an Open-ended Power Sector Scheme The primary investment objective of the Scheme is to seek to generate consistent returns by actively investing in equity / equity related or fixed income securities of Power and other associated companies. RELIANCE MEDIA & ENTERTAINMENT FUND (Reliance Media & Entertainment Fund is an Open-ended Media & Entertainment sector scheme). . RELIANCE PHARMA FUND (Reliance Pharma Fund is an Open-ended Pharma Sector Scheme) The primary investment objective of the Scheme is to generate consistent returns by investing in equity / equity related or fixed income securities of Pharma and other associated companies. The primary investment objective of the Scheme is to generate consistent returns by investing in equity / equity related or fixed income securities of media & entertainment and other associated companies. This type of scheme is ideal for investors who have already made up their mind to confine risk and return to a particular sector. Here the portfolio is dispersed or spread across the stocks in that particular sector. SECTOR SPECIFIC SCHEMES :Sector Funds are specialty funds that invest in stocks falling into a certain sector of the economy.

Because markets may rise. Mastergain had garnered Rs. March 14. The Reliance Equity Fund aims to capitalize on both the rising and falling markets. Went the advertisements. the fund has a part of its portfolio hedged. the Reliance Equity Fund was launched at a time when the markets were at an all time high and there was a need for such an innovative product. which aims at minimizing the downside risk. 4. the Reliance Equity Fund NFO collection is the highest ever in the 42-year history of the Mutual Fund industry in the country. 2008: The recently concluded Reliance Equity Fund NFO has created history with collections of over Rs. 2. NFO collection ever in the history of the Indian mutual fund industry. striking just the right chord amongst the investor community.855 crore mopped up by SBI Mutual Fund in its Blue Chip Fund that closed this January.29 Lac applications. 5700 crores from over 9. Backed by a huge marketing push. A diversified equity fund with derivative strategies that aim to minimize risk and take advantage of both the rising and falling market conditions. The recent record mobilization in any equity fund was Rs. The fund has received a tremendous response from investors across the length and breadth of the country.29 lac applications.SALIENT FEATURES : § Record collection of over Rs. 5700 crore from over 9. It has replaced the 14-year-old record of the UTI Mastergain IPO. The fund will not only use hedging techniques to limit the downside risk but will also try & capitalize on short selling opportunities to generate additional returns for the investors § Highest . And markets may fall.472 crore. The investment strategy being that even if the markets go down.

BOARD OF DIRECTORS & MANAGEMENT TEAM • Board of Directors • • • • • Amitabh Jhunjhunwala Amitabh Chaturvedi Kanu Doshi Manu Chadha Management Team • • • • President Vikrant Gugnani Chief Investment Officer K.Rajagopal Head Equity Investments Madhusudan Kela Equity Fund Managers • Equity Fund Manager .

Singhania • Equity Fund Manager Ashwani Kumar • Equity Fund Manager Shailesh Raj Bhan • Debt Fund Managers Head Fixed Income : Amitabh Mohanty • Debt Fund Manager Amit Tripathi • Debt Fund Manager Ramesh Rachuri • Debt Fund Manager Prashant Pimple • • Head Of Departments Brand and Communication Abraham Alapatt • Finance and Accounts Amit Bapna .Ashish N Mehta • Equity Fund Manager Sunil B.

• Human Resource Development Rajesh Derhgawen • Information Technology Vinay Nigudkar • Legal & Compliance Balkrishna Kini • Operations & Settlement Geeta Chandran • • • • Product Management Ramaswamy Subramanian R&T operations Prashanth D Pereira Risk Management Sangya Nigam Sales and Distribution Sundeep Sikka ZONAL HEADS Northern Zone Head Western Zone Head Eastern Zone Head THE SPONSORS. Himanshu Vyapak Devendra Daga Gurbir Chopra .

Padana Taluka Lalpur. Old ICI Godown. To measure the satisfaction level of investors regarding mutual funds. OBJECTIVES OF THE STUDY 1. Mumbai . Village Meghpar. Off Reay Road Station (East). 2. Reliance Capital Asset Management Ltd. An attempt has been made to measure various variable’s playing in the minds of investors in terms of safety. Fosbery Road. The entire paid-up capital (100%) of Reliance Capital Asset Management Ltd is held by Reliance Capital Ltd. 3. tax efficiency. The objective of the research is to study and analyze the awareness level of investors of mutual funds through Reliance Mutual fund . Corporate Office Reliance Capital Ltd.400033.Gujarat. the sponsor. liquidity. service. is a wholly owned subsidiary of Reliance Capital Limited.RELIANCE CAPITAL LIMITED Registered Office Reliance Capital Ltd. . returns. District Jamnagar 361280 .

The research process which was followed by me consisted following steps. B. DEVELOPING THE RESEARCH PLAN : The development of Research Plan has the following Steps : DATA SOURCES . PROBLEM: The problem at hand was to study and measure the awareness level of people regarding mutual funds in the city. A.RESEARCH METHODOLOGY My research project has a specified framework for collecting the data in an effective manner. Such framework is called “RESEARCH DESIGN”.

Primary Data: Direct collection of data from the source of information. c. Books. I have collected the information from the respondents with the help of questionnaire ANALYZE THE INFORMATION .e. Sample Size: The sample consisted of 50 respondents. Secondary Data: Indirect collection of data from sources containing past or recent past information like Bank’s Brochures. ii. survey etc. i. My major emphasis was on gathering the primary data. Annual publications. technology including personal interviewing. SAMPLING PLAN The sampling plan calls for three decisions. Sampling Unit: I have completed my survey in Yamuna Nagar District . b. The selection of the respondents was done on the basis of simple random sampling.Two types of data were taken into consideration i. RESEARCH INSTRUMENT A close friend questionnaire was constructed for my survey. Secondary data & primary data. a. Newspaper & Magazines etc. COLLECTING THE INFORMATION After this. The secondary data has been used to make things more clear. The sample was drawn from walk in customers of Reliance Mutual fund. Contact Methods : I have contacted the respondents through personal interviews. A Questionnaire consisting a set of questions was presented to respondents for their answers.

I have tabulated the collected data & developed frequency distributions. Thus the whole data was grouped aspect wise and was presented in tabular form. Thus. frequencies & percentages were prepared to render impact of the study. • Since a smaller sample was chosen so it may not be a true representative of the population under study.The next step is to extract the pertinent findings from the collected data. LIMITATIONS • Due to paucity of time and resources a countrywide survey was not possible. Hence only Yamuna Nagar district has been taken for the study. .

The possibility of the respondent’s responses being biased cannot be ruled out.





IMPORTANCE OF OPERATIONS AND CUSTOMER SATISFACTION What makes service industry so distinct from manufacturing ones is their immediacy. Balancing the supply and demand sides is not easy. Services are direct; they cannot be inventoried. The perishability of services leaves the manager without an important buffer that is available to manufacturing managers. Whereas the consumption of goods can be delayed, as a general rule services are produced and consumed almost simultaneously. There is a high degree of producer consumer interaction in the production of service, which is a mixed blessing; on the one hand, consumers are a source of productive

capacity, but on the other, the consumer’s role creates uncertainty for managers about the process’s time, the product’s quality, and the facility’s accommodation of the consumer’s needs. Operations form the spinal cord, which supports the organization. It not only helps in saving huge amount of hidden cost but it also generates huge amount of profit as in the process of handling queries it creates a sale. Furthermore, it supplies adequate information to each and every person associated with the organization. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes.


Barnes’ 4 R’s
Customer Retention Customer Referrals Customer Relationships Recovery

Custome r Satisfact ion

Custome r Retentio n& Increase d Profits Employe e Loyalty

Quality services


At the time of punching.• • • • • • • • • • Receiving of applications from different brokers. one should be on application form. Cheques are then send to respective Bank. Make sure the cheque is not post-dated & it should be of local clearing with customer’s signature. & then Karvy put data punching in K-BOLT (Karvy Branch Online transactions) Send scan image or hard copy of transactions & DTR report to Karvy Head Office.m. it should be noted that the punching machine releases the same stamp. Address. HDFC bank give report about the clearance or rejection of the cheques to Karvy. His signature. keep all record & then send to near Karvy Branch. Applications. . Applications. Broker’s code. Hyderabad & send cheques to HDFC bank. When customers apply in particular fund then they receive statement next day. Scrutinize the applications for investor’s Bank Account no. if related to non-liquid funds then we only put time punching on that & send to the Registrar Karvy Branch.m. one on the backside of the cheque & the third stamp is for the purpose of customers on acknowledgement. Pan no. A DTR (Daily Transactions Record) prepares to keep a track of the transactions. if related to liquid funds then we do all punching.. Keep all record of rejection of cheques for future references. Rejection can be arise by mis-matching of signatures. The respective amounts are credited into the bank accounts of various schemes of Reliance Mutual fund.. post-dated cheques or incomplete bank details. Banks & investors directly before 3 p. KARVY BACKEND SERVICE • • • • Receive applications from our office after 3 p. Out of these.

The foremost was how one can improve the systems to help the individual working at the reception to minimize his time in searching for things like papers. files etc. Mumbai.• • • If cheque clears then the respective amount credited into bank accounts of various schemes of Reliance Mutual Fund. The major areas of Queries by: INVESTORS • • • • • Non receipt of statements Corrections in the details in the statement Problem in SIP/STP Non-receipt of dividend cheques Non-receipt of redemption amount BROKERS • • • • Delay in brokerage No updation of Broker’s code in switch transactions. and thereby maximizing time with the investor by assisting him promptly and efficiently which is only possible if things are organized. Operations required a lot of observation and involvement in the day-to-day working and grasping things rapidly. Karvy Head Office sends all record to Reliance Head Office. Wrong updation of Broker’s code No information about rejection. SALES .

William S. Professional selling requires knowledge and skills that must be learnt over time. relationships that are intended to last for a long time. If you stand still.Jim Rohn Selling is a highly misunderstood profession. Professionally trained salespeople are among the most important individuals within many companies. Also. when asked what they think of salespeople. they will swallow you.In business. you can Make a fortune. Knudsen If you make a sale you make a living. greedy. Yet professional selling is not what most people think. Many people. the competition will bite you if you keep running. . instantly use terms such as pushy. Salespeople whose goal is to just get the sale and not worry about the customer satisfaction are doomed to failure. This is especially true in business-to-business selling situations where the amount of promotional expense allocated to support a sales force far exceeds expenses for advertising. or some other unkind adjective. which involved right from learning about the basic . During my training with Reliance Mutual Fund. If you make an investment of time and good service In a customer. initially I was given an overview of the entire working of the organization. . successful selling requires the establishment of strong relationships with customers.

Investment objective . Organizing skills are also developed. My learning involved a core understanding on: . I also got the opportunity to interact with the industry and do direct selling to Individual customers as well as corporate customers. Developing and maintaining relationships As u know.Plans & options . An activity such as Direct Sales infuses selling confidence. Lead generation and materializing sales. maintaining relationships with the distributors and that with the banks. • • • • Improves communication skills. sales channel of Reliance mutual fund includes: .Features available .Last but not least position of the funds in the market vis-à-vis competitors.Past track record of funds . The fund house offers a varying range of funds in equity as well as debt.performed operations.Type of schemes . PRODUCT TRAINING : The first phase of my training involved understanding and learning about the products as offered by Reliance Mutual Fund.Load structure .

which is handled by Mr. Send daily NAV sheet to them by SMS or through Email so that they make comparison between our funds & others funds. Making the aware of the risk & profit margin regarding schemes. that was either in the form of low business or irregular business. Same is the case with Reliance Mutual funds. my duty was to call them or visit individually but have to make generate business from them. He has achieved success in this regard to a huge extent. he gave me seven distributors name and address that are not giving good business to the company. I visited to their office personally if required. Try to make clear picture about other mutual funds also. But I did it very passion sly. Moreover a distribution house is an agent of mutual funds of a number of fund houses. Sometimes. Hence it is very essential for the fund house to maintain healthy working relationships with the distributors. I was given the responsibility to activate such distributors for RMF (Chandigarh). Hence. which needed to be revived in terms of the business that they were generating for the fund house. if they face any problem. Called them to come our office on tea for meeting & discussion Company also offers a surprise gift to them. which generate a decent size of business from the distributors. So there.The distributions houses generate a huge chunk of business for any fund house. Also told them. But there were certain distributors. Complete product training to the direct selling agents of the distribution house. MY ROLE • • Call them daily & try to make aware about our schemes. if they start doing a business of 5 lakhs in a month. • • • • • • • . IFA (Individual financial Agents) channel. interesting and challenging one for me. they can make investments in SIP rather than lump sum amount. It was very good. Rominder Singh. While my training.

But there were certain bank branches. Training of new relationship manager to these location Increasing in visibility • • • BANKS & CORPORATES The banks generate a huge chunk of business for any fund house.S. High level of motivation achieved.R. NO. it is very essential for the fund house to maintain healthy working relationships with the bankers.NO. Same is the case with Reliance Mutual Funds. Vinay Khera (Branch Head) & Mr. handled by Mr. INVESTORS BAJAJ CAPITAL Daily average applications from these distributors picked up from 21 to 35 in span of 3 weeks. that was either in the form of low business or irregular business. I was given the responsibility to activate such branches for Reliance Mutual Fund (Chandigarh). Nishant Mahajan (Territory Manager). . which needed to be revived in terms of the business that they were generating for the fund house. LTD R. 4 2 3 4 4 4 3 MASTER TRUST KARVY VIKSON INVESTMENTS INNOVATIVE CONSULTANTS B.D. Moreover a bank is a distributor of mutual funds of a number of fund houses.The following are the results of various distributors. Hence. NAME OF DISTRIBUTORS 1 2 3 4 5 6 7 OUTCOME • TOTAL BUSINESS GENERATED 20000 2000(SIP) 1500(SIP) 3500(SIP) 5000(SIP) 22000 15000 APP. Hence. OF S. which generates a decent size of business from the banks. They achieved success in this regard to a huge extent. The bank relationship here at Reliance Mutual Funds (Chandigarh).

Sec. I did various following steps to generate business: • • • • • • Complete product training to the direct selling of the agents of the banks Makes the sales manager aware of the risk & profit margin Send daily NAV sheet of our schemes by SMS or through EMAIL Try to make clear information about others Mutual Fund house also Done meeting with them to reduce their doubts. 1 2 3 BRANCHES PNB BANK.MY ROLE They instruct to look after the five banks.32 CHD INDUSIND BANK. 3 3 4 4 3 TOTAL BUSINESS GENERATED 20000 2000(SIP) 1500(SIP) 22500 5000(SIP) 4 PKL 5 HDFC BANK. Makes the sales manager or financial advisors aware of the latest offers and news from RMF. PH. 9 CHD UTI BANK. Sec. handling customers queries on the mutual funds and at some branches reviving existing customers for making in further investments. Sec. High level of motivation achieved Training of new Territory Manager to these location Increasing in visibility • • • . My job further extended to collect new database of customers for them. 7 MOHALI OUTCOME • Daily receive applications from these banks picked up from 15 to 23 in span of 3 weeks. which were not performing business. The following are the results of various banks: NAME OF BANK S. 8 CHD CPOB BANK. 11 NO.NO. OF APP. Sec.

OPERATIONS AT RELIANCE MUTUAL FUNDS. there was exhibition.While my training. and then I make them aware (what is risk & profit) and later on. Collections of funds by investments done by Investors directly Through brokers Through bank agents . I attended 30 customers. 4 customers invested in SIP & 4 invested in lump sum. some of them don’t know about mutual fund. 8 investors invested in various schemes. which was held in Hotel Shivalikview in which I had to promote SIP of various schemes related to equity.

The hard copy of applications is sent to the head office of the registrar (karvy) that is in Hyderabad where managers do a quality check for every application. The respective amounts are credited into the bank accounts of various schemes of reliance mutual fund The collected amount is then informed to the fund manager who utilize that amount accordingly The fund managers utilize the amount keeping aside the amount required for redemption.Applications submitted before 3’o clock are time stamped A daily transactions report of the stamped applications is prepared to keep a track of the transactions taking place on daily basis Collected applications are then send to karvy All the necessary data is entered for each and every application The cheques are then submitted in the HDFC bank. COMPLAINT MANAGEMENT MODULE :The general aim of a complaint management system is to restore customer satisfaction. OBJECTIVES: . minimize the negative effects of customer dissatisfaction and to identify and review company’s structural and process weaknesses. After performing a quality check statements are sent to the investors.

This module is created as user friendly and keeping in mind the above objectives on an excel sheet. COMPLAINT LOGBOOK FORMAT :- Complaint Serial # Date Name of the Person Calling Contact # Address (if required) . As in the future the differentiating point between products and services is going to be how customers are handled effectively and timely.  Analysis and usage of complaint information. Restoring (complaint) satisfaction.  Influencing word of mouth communication. It is created to ensure customer delight.  Reduction of internal and external error costs.  Implementation and clarification of a customer-oriented company strategy.

ARE YOU AWARE OF THE MUTUAL FUND SCHEME BEING OFFERED BY VARIOUS INSTITUTION? YES NO 100% 0 .Email Address (if Required) Fax #(if required) Name of the Client Folio # Contact # Address (if required) Email Address (if Required) Fax #(if required) Nature of Complaint If any Other Please Mention Consignment #(if required) Name of the Person Contacted for Resolving the Problem Contact # Action Taken If any Other Please Mention Resolved If Unresolved Please Mention Reason GRAPHICAL PRESENTATION Q.

ARE YOU INVESTING IN THEM? 100 Y E S NO 0 .Response of Awareness amonf the investors 150% 100% 50% 0% YES 0 NO 100% Series1 INTERPRETATION According to the respondents taken by me for my research all of them are aware about the mutual funds offered by various institutions. Q. IF YES .

Q.% of Investors 120% 100% 80% 60% 40% 20% 0% 100% 0 YES NO INTERPRETATION According to the respondents taken by me all of them are invested in mutual funds. OUT OF THE FOLLOWING IN WHICH MUTUAL FUND YOU ARE INVESTED? NAMES PERCENTAGE .

TATA MUTAL FUND 14% FRANKLIN TEMPLTON 40% RELIANCE 32% ICICI PRUDENTIAL 4% SBI 10% OTHER - % of investors in various mutual fund companies 0% 10% 4% 32% 14% TATA MUTAL FUND FRANKLIN TEMPLTON RELIANCE ICICI PRUDENTIAL 40% SBI OTHER INTERPRETATION According researcher sample size 40% investor invest in franklin templeton because it’s a very old company and having good market experience. 10% in SBI and 4% in ICICI prudential. WHICH FACTOR INFLUENCES YOU MOST TO INVEST IN MUTUAL FUNDS Factors Percentage . 32% invest in reliance due to its goodwill . Q.

An investor keeps in mind all the factors while investing. 34% of the investors preferred liquidity as the most important thing. Above all one thing is there that all the above factors are very important.16% of the investors think that tax benefit is the most important factor .14 % of the investors choose high returns as the important factor and 12% of investor choose because of less risk.Less Risk 12% High Returns 14% Liquidity 34% Safety 24% Tax benefit 16% Factor responsible for the invest 40% 30% 20% 12% 10% 0% Series1 34% 24% 14% 16% Percentag e of Responde nts Less 12% High 14% Liquidi 34% Safety 24% Tax 16% Factors Responsible INTERPRETATION When asked that what factor affect most while investing in Mutual Funds. . most of respondents chose liquidity as the most important factor. 24% investors choose safety.

About 40% invest for 1 to 3 years and about 10% invest for 3 to 5 years. Very few invest for more then 5 years. . 26% invest for a time period of 6 month to 1 year.Q. Only 4% invest for more then 5 years. WHAT IS YOUR INVESTMENT ? AVERAGE TIME HORIZON OF Percentage Time-Horizon 6 mon – 1yr 26% 1 yr – 3 yr 40% 3 yr – 5 yr 10% More than 5 yr 4% % of investors average time 50% 40% 30% 20% 10% 0% 40% 26% 10% 4% More than 5 yr 6 mon – 1yr 1 yr – 3 yr 3 yr – 5 yr INTERPRETATION Of the total respondents considered for the survey. Most of the investors prefer to invest for 1 to 5 years.

. 56% of the investors invest in pure equity funds. WHICH SCHEME WOULD INVESTING IN MUTUAL FUNDS ? YOU PREFER WHILE Various Schemes Percentage Debt 14% Equity 56% Balanced 30% % of investors preference in various Mutual fund schemes 14% Debt Equity Balanced 56% 30% INTERPRETATION As the market conditions have changed.Q. 30% prefer investing in balanced funds and only 14% of the investors invest in debt funds. investors are taking risk.

.Q. OUT OF THE FOLLOWING WHICH OPTION WOULD YOU PREFER? Open ended 74% Close ended 26% 26% Open ended Close ended 74% INTERPRETATION 74% Investors opt open ended because this option will increase the level of liquidity and 26% investor opt close ended option.

Around of the investors prefer SIP at this stage of market.Q DO YOU PREFER SIP (SYSTEMATIC INVESTMENT PLAN) OR INVESTING LUMP SUM ? FACTOR PERCENTAGE SIP 48% Lump sum 36% Depends upon financial conditions 16% 16% SIP 48% 36% Lump sum Depends upon financial conditions INTERPRETATION It depends upon the availability of funds that whether an investor should opt for SIP or lump sum. 36% the investors .


20% Reliance services . 42% investors choose safety.When asked that what factor affect most while investing in Mutual Funds through Reliance Mutual fund than wide preference is given to safety.14% word of mouth and 6% advertisement.18% past experience . Q. TO HOW MUCH EXTENT ARE YOU SATISFIED WITH THE SERVICES OFFERED BY RELAINCE ? 80% EXTREMELY SATISFIED SATISFIED TO LESSER EXTENT 10% DISSATISFIED TO LESSER 5% EXTENT EXTREMELY DISSATISFIED 5% % OF INVESTORS SATISFACTION 5% 5% 10% LEVEL EXTREMELY SATISFIED SATISFIED TO LESSER EXTENT DISSATISFIED TO LESSER EXTENT 80% EXTREMELY DISSATISFIED .

INTERPRETATION Out of the respondents 80% are extremely satisfied with the services offered by Reliance Mutual fund .10% are satisfied to lesser extent .5%are extremely dissatisfied. AS EQUITY MARKET IS GROWING WHAT ACCORDING TO YOU IS THE FUTURE OF MUTUAL FUNDS? DEGREE Very strong Strong Moderate PERCENTAGE 35% 50% 15% 15% 35% Very strong Strong Moderate 50% . Q.

INTERPRETATION As Indian equity market is growing the future of mutual funds is very bright. This would not only result in cost efficiency for the registrar but also in better management in giving cheques to the customers. Hence a board displaying the NAV’S should be put up at the front desk itself so that it would save the time of the person at the reception and he could focus on other queries of the customers. the registrar from Hyderabad releases the respective cheques. • Whenever the management declares dividend. Hence a provision should be there so that the cheques of a particular AMC should reach that AMC only. • One way to combat this problem is by having tie-ups with more number of banks regarding direct credit facility. it results in loss of trust of the customers that might further lead to spreading a bad word of mouth about the organization. Also it would help in reverting back to the customer query more quickly and efficiently. • Non-receipt of dividend cheques is a major issue with the customers. 50% of the investors say that future is strong and only 15% said that future is moderate. . 35% of the investors say that future is very strong. Due to lack of communication regarding the status of their query. During this procedure at times the cheques get misplaced leading to inconvenience to the customer. This would help us in saving time and tracking the query more efficiently and providing quick services to the customers. RECOMMODATION INCREASING CONSUMER PARTICIPATION • One of the most frequently asked queries by the customers is the current NAV’S.

which is not good for any organization. Not having the proper record of their meeting with the financial consultants of banks Problem of not receiving the brokerage on time . Brokers should receive their brokerage by monthly. Payment schedule should be changed.• The major problem that I encountered over here was that most of the complaints of the customers went unregistered. FINDINGS • • • Not send NAV sheet to their regular bankers. as a dissatisfied customer would spread a bad word of mouth. • Brokerage problems arise because of quarterly basis. As a result of which most of the times one lost track about the status of the query. Due to large number of investors it becomes very essential for a complaint logbook.

google.com www.org BOOKS & MAGAZINES: • • Business world.BIBLIOGRAPHY WEBSITES: • • • • • www.com www.amfiindia.com www. July 2006 Marketing Management – Philip Kotler howhohiow .com www.rbi.valueresearchonline.reliancemutual.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->