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Videocon Industries

Videocon Industries

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Published by: sunny160388 on Aug 29, 2010
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Analysis of Company

Submitted to:
Prof. Mr.Srinivasan

Submitted from:
Sunny Agarwal

Next.Videocon Industries: Videocon is an industrial Conglomerate with interests all over the world and based in india. Itlay. making it one of the largest consumer elextronic and home appliance companies in India. It launched its service on 7 march 2010 in Mumbai. Videocon offered LCD and TVs with built-in DTH satellite receiver with sizes 19 to 32 . washing machines. Poland. air conditioners. Poland. The Group has 17 manufacturing sites in India and plants in China. As a pioneering offer in the Indian DTH market. refrigerators. (3) Colour Picture tube glass: Videocon is one of the largest CPT glass manufacturers in the world. Videocon group brands include Akai. Kenwood. Itlay.000 barrels of oil per day. Hyundai. and China. The Videocon group has an annual turnover of US$ 4. (2) Mobile phones: In November 2009 Videocon launched its new line of Mobile Phones. (5) DTH: In 2009. Philips(TV products). Videocon launched its DTH product called D2H. Sansui. Kelvinator. It is also the third largest picture tube manufacturer in the world. Moreover the Videocon group operates through six key sectors which are as follow: (1) Consumer electronics: In India the group sells consumer products like colour televisions. etc. microwave ovens and many other home appliances. selling through a multi-brand strategy with the largest sales and service network in india. and Mexico. (4) Oil and Gas: An important asset for the group is its Rawa oil field with one of the lowest operating costs in the world producing 50. Kenstar. operating in Mexico. Electrolux. (6) Telecommunication: Videocon Telecommunication Ltd has licensed for mobile service operations across India. PlanetM.1 billion. The table below listed shows the detail of the Videocon Industries which are as follows: . Toshibha.

Mexico. Company has good brand name. 3rd Largest picture tube mainufacturing in india. mobile phones.petroleum.videocon. 5. Poland. 3. India Venugopal Dhoot(Chairman) Consumer Electronics. Videocon has largest distributed capacity manufacturing base across india with 17 facilities and plant in china.satellite television. Videocon has largest distribution manufacturing based across in india.Videocon Industries Type Industry Founded Founder(s) Headquarters Key People Products Public(Bse:511389) Conglomerate 1979 Nandlal Madhavlal Dhoot Aurangabad.com Revenue Net Income Website Swot Analysis: Strenghts: 1. .internet. wireless. Multi brand basket 11. Large brand basket.40000 units. 9. 13. Cheap price. 10. Videocon has a network of 400 plus service and 85 mobile service vans to give better service to their customers. 2. Maharashtra. Manufacturing capacity is 1. Strong backward integration. power US$ 4 billion(2010) US$276 milion(2010) www. Customers are aware about videocon s products. Tie up with the matsushita electric company of japan add to the goodwill of Videocon. 4. 7. 8. Globally acceptance. 12. 6.Italy.

4. This provides a great opportunity for ac manufacturers. 11. 3. . Growing semi urban market. During the climate of jaipur becomes hotter day by day and coolers do not fully satisfy the customers requirement. No exclusive show rooms. 7. which might lead to conflict of interest unless effictevely managed. Videocon buy Thomoson color picture tube manufacturing plant.Weakness: 1. Not providing good service. Videocon exploring whole new segment. Competitor has a new innovative substitute product or service. Opportunities: 1. Phillips. 7. 3. 2. Less focus on unconventional channel. 6. 7. A new competitor in your home market. CRT technology is losing popularity. 8. Competition in global CPT market especially from integrated players such as LG. 2. Videocon takes over the Electrolux. Increased trade barrier. Focused on unconventional channels. and Malsushita is intense. 2. 5. Entrance of global competitior like china. 5. 4. 9. 10. Samsung. Videocon international is going global. Price has come down. 8. Purchasing power of people is increasing day by day. Industry is in increasing phase. Brand loyalty is more of LG and other company. Mergers joint venture of strategic alliances. Threats: 1. 6. 8. Due to financial facilities even the medium segment is going for it. No proper approach to largest customer. 5. Brand reputation is not good. 3. Moving into new attractive market segments. Less investment on advertisement of Videocon CTV. Fewer margins to the distributor/dealer. 12. 9. Weak promotional strategy of CTV. 6. Wide brand basket. now more and more people are going for it. Brand trade barrier. Market condition like slumps in market. 4. 9.

53 25. So main conclusion frames that company is there for enhancing profit but due to this company has struggle more and should determine according to the swot analysis.13 968.68 As from the product details and profit margin the company is not performing well because profit is not obtained as for the previous four years.389.32 7.210.15 0.88 671.50 Sep 05 427.68 crores and rises in sep 08 but in sep 09 the profit is decreased.16 2.51 TV Sets. In crores) Profit margin Net Profit Sep 09 400.Product Current Scenario: VIDEOCON INDUSTRIES LTD.26 93. . Product Name Year Month Sales Quantity UOM PRODUCT REPORT Sales Product Value Mix (Crores) 5. VCR.22 Sep 06 818. Audio And Sub-assemblies Audio & Other Electricals & Electronic Appliances Oil Crude Air Conditioners Gas Natural Service Income 2009 2009 2009 2009 2009 2009 12 12 12 12 12 12 34137037 5807763 452115 437662 141657384 0 Numbers Numbers Metric Tonnes Numbers Cu Metres Profit Magin: (RS.66 Sep 08 982.99 0.17 55.Moreover in sep 05 the profit is 427.67 48.46 10.11 Sep 07 855.

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