JAIPURIA INSTITUTE OF

MANAGEMENT

Jaipuria Institute of Management

Nurturing Tomorrow's Managers

Placements 2010
 02 Our Heritage
Jaipuria Institute of Management is led by doyens of great calibre.
The Heritage set by them distinguishes us from the others.

06 Jaipuria at a Glance
The state-of-the-art facility at Jaipuria is one of the reasons why the Business School is held in
such high esteem. We pride ourselves on the robustness of our infrastructure & support structure.

Why recruit a Jaipuria student?

10 The Jaipuria Difference
Jaipuria's management education programmes are
Our Programmes interpolates industry knowledge to our academic curriculum, making it
very effective in dealing with complex challenges in the real world.
known for their hands-on learning and academic
rigor. Concepts taught in the classroom are
reinforced by consistent industry interaction.
13 Programme Structure and Framework
This prepares the students to lead the challenges Our Programmes Framework prompts the students to challenge themselves and discover
their true capabilities, helping them to perform well in the industry.
when they enter the corporate world.

Motivated. Well Trained. Ethical.

20 Admission Process
Our admission process draws in outstanding students from varied backgrounds with good
interpersonal skills, a high level of creativity and strong leadership abilities. These attributes
contribute in creating a diverse and stimulating learning environment at Jaipuria.

45 Placement at Jaipuria
At Jaipuria, we provide our students with every tool necessary to improve their natural skills
and help them have a good start in their career graph.
 Heritage
Our
What Employers want:
Entrepreneurship
Jaipuria Institute of Management is led by doyens of exceptional vision who have
always remained concerned about developing next generation thought leaders.
2006
Beginning with Seth Anandram Jaipuria's pioneering initiative to set up Jaipuria Jaipuria Institute
College in Calcutta as far as back in 1945, the commitment of the House of of Management
Jaipurias to providing superior quality education has only deepened and grown
since then. It is this heritage spanning over five decades and four generations that Jaipur Campus
distinguishes us from the others.

Commitment to education 2004

Jaipuria Institute
Besides Seth Anandram Jaipuria College in Kolkata (formerly known as Calcutta)
which had the distinction of being inaugurated by Pt. Jawaharlal Nehru, the
of Management
House of Jaipurias later established a Jaipuria School each in the cities of Kanpur Noida Campus
and Lucknow. Both these schools are well known not only for imparting quality
education but also for effecting all-round development to the students. Jaipuria
school at Lucknow is ranked among the top ten in the entire country, as per IMRB
survey. Setting up of three Jaipuria Institutes of Management at Lucknow, NOIDA
and Jaipur, took this commitment to the next level. We are guided by an 1995
overarching mission to promote human well being through effective education. Jaipuria Institute
of Management
Lucknow Campus
Jaipuria approach to learning
We believe in a learner-centric approach where learning is imparted using
various means suiting individual abilities and interests. Management being an
experiential discipline as opposed to experimental, Jaipuria believes “learning by 1945
doing” is one of the best means of internalization of various management Seth Anandram
concepts. The goal is to develop action oriented mindsets in our students. Hence,
continuous emphasis is on the need of trying out ideas or concepts in real Jaipuria College
situations. In other words, we do not see ourselves as routine producers of MBAs, Kolkata
but as shapers of managerial minds.

Jaipuria Edge
The education and experience that I got was really
encouraging & today I feel am doing well just because
of Jaipuria Institute of Management. Despite impressive gains in the numbers and quality of courses over the years, entrepreneurship education still
lives mostly on the fringes of academia, not in the mainstream. Our aim is to change this, making
Ankur Sharma entrepreneurship is an engrained attribute in our students. Even when working in a team, the individual's
Alumni entrepreneurship helps in problem solving and assists in objective driven actions.

I take this opportunity to invite you to come and experience the spirit of entrepreneurship in our student community.

Sharad Jaipuria
Chairman
02 03
 Governers AcademicLeadership
Distinguished
Board of

Perhaps very few institutions in this country match up to the academic leadership available in our three campuses.
Each campus is headed by a Director, who is a stalwart in the field of management, and is well recognized in the
PATRONS CHAIRMAN academia and business for his role as teacher, corporate trainer, researcher and consultant.

Mr. Sudhir Jalan Mr. Sharad Jaipuria

Chairman Chairman & Managing Director Jaipuria Lucknow is led by Prof. Subrata Chakraborty who has spent as many as 31 years in two of the leading
Anchor Investments Pvt. Ltd. Ginni International Ltd. institutes in this country. He has been a full time faculty at NITIE, Mumbai for 11 years; and at IIM, Lucknow, for 20
years since the inception of IIML. In addition, he taught as visiting faculty in institutes like, Jamnalal Bajaj Institute of
Mr. Kashi N. Memani Management Studies, S.P. Jain Institute of Management and Research, VJTI etc. His contributions have been well
Former Chairman & Country Managing Partner VICE-CHAIRPERSON recognized in these institutes as he was not only a popular teacher, but also held several positions of significance like,
Ernst & Young, India Director-in-Charge, Dean, Chairman, Post Graduate Programme, and many others. Prof. Chakraborty has been on
the boards of many institutions, including IIM Lucknow; and a director on the Board of certain companies, including
Ms. Anjali Jaipuria PSUs. He chairs couple of national committees and had been a member of the Indian delegation to the ISO Technical
Educationist Committee meetings for almost a decade. Since 2007 he has been heading the Indian delegation. Prof. Chakraborty
is a well known researcher, and has received international citations and awards. Some of his work is quoted in the
textbooks written by world-renown authors.

MEMBERS If your actions inspire others to dream more,

learn more, do more and become more, you are a leader
Mr. D. Swarup Dr. Kamal Gupta
Chairman (Former Secretary, Ministry of Finance, GoI) Corporate Consultant,
Pension Fund Regulatory & Development Authority Formerly Technical Director, ICAI
Mr. S.S. Kohli Mr. Salil Bhandari
Chairman & Managing Director Corporate Consultant & Business Advisor
India Infrastructure Finance Company Ltd. Jaipuria NOIDA is led by Dr. J.D. Singh who is a doyen in the discipline of marketing. He has spent productive years in
Prof. Ajaib Singh Brar institutions of very high repute, such as, Administrative Staff College of India (ASCI), IIM, Bangalore, XLRI
Mr. Ravi Jhunjhunwala Vice Chancellor Jamshedpur, International Management Institute, New Delhi, and the like. He has been a visiting faculty in some of
Chairman University of Lucknow the prestigious centers of learning like, IIM Lucknow, McGill University etc. Refined understanding of the subject
LNJ Bhilwara Group Northern Regional Officer, AICTE, Kanpur blended with a fine sense of humor makes him one of the most sought after teacher in the field of management,
especially in marketing management.
Mr. Ratan Jindal Prof. S. Chakraborty
MD Director
Jindal Strips Ltd. Jaipuria Institute of Management, Lucknow Jaipuria Jaipur is led by Prof. Subhash Datta, who has an illustrious career as an academic and reseracher. He
possesses the unique capability of modeling the most complex real world problems. His work is Operations Research
Mr. Anurag Dalmia Dr. S. Datta is very well recognized all over the globe. He has taught at prestigious centres of learning like, BITS Pilani;
Vice Chairman, International Management Institute (IMI) Delhi; MDI Gurgaon etc. Due to his presence at Jaipuria Jaipur, the institute
Director is attracting students from far and wide, including from Europe and America, to do research under his guidance.
Dalmia Bros. (P) Ltd. Jaipuria Institute of Management, Jaipur

Dr. Pritam Singh Dr. J.D. Singh

Professor (Emeritus) It is said good leaders make great organizations. The inspiration provided by this trinity is becoming life-changing
Director experience for the students and staff alike.
MDI Gurgaon Jaipuria Institute of Management, Noida
Former Director MDI and IIM Lucknow

04 05
 The Post Graduate Diploma in Management
All the three campuses conduct both 2-year full time AICTE approved PGDM (Post Graduate Diploma Programme in
Management) as well as specialized PGDM in specific function / sector such as PGDM (Retail) at Lucknow and Jaipur;
PGDM (Financial Services) at Lucknow; and PGDM (Services) and PGDM (Marketing) at Noida.
FACULTY
Faculty is the back bone of Jaipuria B-schools. All the three campuses are staffed with qualified faculty who not only
have prior experience in academics, but some also have had corporate stints at the senior management level in
reputed business organizations.
MDPs, RESEARCH and CONSULTANCY
Jaipuria takes up research (both fundamental and applied) and consultancy assignments in business corporations,
both individually and in association with national and international organizations. Some of our clients include Ministry
of Science & Technology (DST); Rajasthan Industrial and Investment Corporation (RIICO); Bhilwara Suitings Limited
(BSL); Ginni International Limited (GIL); Jaipur Rugs Foundation (JRF), Daily News Analysis (DNA) and Rajasthan
Urban Infrastructure Development Project (RUIDP), Pepsico, HCL Infosystems, Reliance money, Kotak Mahindra and
Outlook.
In addition, MDPs and customized executive development programmes to match with the emerging challenges of the
corporate world are organized.
06
PROCESSES FOLLOWED
It is our belief that no institution can move beyond the trivialities unless the various processed followed by the
institute are well-honed, rigorous, transparent, and free from prejudices. In the paragraphs that follow brief
details of the conduct of four critical processes at Jaipuria are outlined.
Admissions
Admissions to all the programmes at all the three institutes are strictly based on merit. The first screening is
invariably done using scores obtained by the applicants in one or other national level admission test like CAT,
MAT, XAT, etc. (only CAT for PGDM programme at JIM, Lucknow). Shortlisted candidates are subsequently asked
to appear for group discussions and interviews in centres chosen across the country. Through this an overall
assessment is made and qualified candidates are merit-listed for admission.
Induction
Students admitted in each campus are provided with short induction modules in their respective campuses so as
to facilitate their background preparations for taking up the main programme.
Orientation and Seasoning
Students are exposed to the demands and pressures of the corporate world right from the word go. This is done
not only by the internal members of faculty but also by corporate personalities, who keep putting the students in
various demanding situations and ask them to deliver. Through this process the toughening takes place as the
students begin to respond without losing their grace or poise. Over the two-year period, this grows in them as
they learn to live with it an integral part of life. Rigorous course-work, divided in compulsory and elective baskets
across the streams of marketing, finance, human resources, IT etc., constitute the academic part of their
upbringing. Courses offered not only incorporate the latest developments in the discipline but are also refined to
achieve best possible outcome in a given situation.
Culmination
Induction, orientation, and regular course work carried out in a business like surrounding facilitate the process of
culmination, making the students corporate-ready. This happens because the students get equipped with
conceptual understanding of management, acquire functional area skills, and imbibe various soft-skills in them.
07
 At a glance
Jaipuria
What Employers want:
Global Vision
The core philosophy of combining traditional ethos and modern facilities has been the guiding force while setting up the
three Jaipuria campuses at Lucknow, NOIDA & Jaipur

Jaipuria campuses have been set up with the sole objective of representing a nurturing environment to the global leaders
and social transformers of the future.

The three campuses of Jaipuria are widely respected for its infrastructural facilities as well as its teaching and research
abilities in management studies.

LUCKNOW

NOIDA

JAIPUR

Rapid advancements in technology, economics and politics across the world enforce a stronger case for
globalisation. Modern business is becoming increasingly dynamic, cross-cultural and cosmopolitan. As a result,
individuals and organisations need to ensure they remain adaptable and relevant towards sustaining such a
compelling global vision.

We at Jaipuria invite you to be a part of the global vision

Prof. S. Chakraborty
Director, Lucknow
08 09
 Infrastructure & facilities

lucknowCampus
Jaipuria

Jaipuria, Lucknow was established in the year 1995. The Institute conducts two year full-time
PGDM, PGDM (Retail Management), PGDM (Financial Services) course and three year part-
time PGDM course (for working executives), and approved by All India Council for Technical
Education, Ministry of HRD (Govt. of India).

The institute is committed to providing quality education so as to develop the students into
successful & responsible business leaders.

“We at Jaipuria believe in

the all round development of the students
The Campus and to facilitate this we have an infrastructure that
not only provides excellent academic environment,
Today the Jaipuria Institute of Management, Lucknow is a place abuzz with activity, enthusiasm but also gives ample opportunities to
and hard work. It looks demure and quiet from outside but is bubbling with activity from inside.
excel in extra-curricular activities”
It has in fact come a long way since its inception over a decade ago - from rented premises &
small classrooms to a sprawling campus. The classrooms are equipped with the best state-of-
the-art equipment.

It was indeed an arduous journey to excellence and it continues even till today. The Institute
seeks to get better and 'add value' to itself each passing day. The pedagogy, the standard of
evaluation and the curriculum have undergone a sea-change. The faculty consistently adapts
the courses and pedagogy to the changing corporate needs.

"Tell me, and I will forget…

Show me, and I might remember…
Involve me, and I will understand”

• Auditorium

• Conference Hall
Working on this philosophy to provide more practical exposure to the students live projects
interaction with various experts from the industry is held throughout the duration of the • Recreational Centre
programmes.
• Bank Branch

• Bookshop

• Hostel

• Swimming Pool

10 11
 Faculty & Eminent Speakers
Lucknow
Visiting Faculty
Prof. Harsh Mohan,
Professor (Economics), Lucknow University

Dr. J.V. Vaishampayan,

Dean (Faculty of Commerce), Lucknow University

Col (Dr) Sanjeev Sahai

Prof. Ghunghroo Tandon,

Entrepreneur

Col. Imtiaz Ahmad

Mr. Rahul Priyadarshi,

SIDBI

Mr. D.B. Prasad,

DGM, SBI

“At Jaipuria, we provide experienced faculty & our Ms. Poonam Tewari,
Chief Manager, SBI.

infrastructure is state-of-the-art. But what makes the Mr. Ravi Hajela,

Senior Manager, Bank of Baroda

difference, is the numerous thought leaders and Dr. Deepali Kacker,

Consultant.
global industry professionals that visit our campus to Mr Sreenath Gangil,
Senior Area Manager, Pantaloons
share real-world issues with our students.” Mr Chandra Shekhar Verma,
Consultant (Retailing operations)

Prof. S. R. Musanna Ms Tulika Shukla,

Dean, Lucknow Campus Manager, Axis Bank

Mr. D.P. Sarda,

Senior Consultant, SIDBI

Core Faculty Eminent Speakers & Distinguished Visitors

Dr. Amit Kumar Mishra Dr. Manisha Seth DR. Saima Rizvi Mr. Yashwant Sinha Dr. Vijay R. Kannan Ms.Promita Ray
M.Com, PGDBFMPM, Ph.D PGDBA, Ph.D MBA, Ph.D Former Union Minister for Finance, GOI Vernon Maughan Buehler Sr.Vice President, HRD, SBI Life Insurance Co. Ltd., Mumbai.
Accounting & Finance H.R.M. Financial Markets & Services, Financial Derivatives, Financial MaRee C. Buehler
Management Mr. John Fennerty Professor Mr. Yogesh Agarwal
Dr. Masood H. Siddiqui Deputy Economic Counselor, U.S. Embassy, New Delhi. College of Business, Utah State University, Logan CMD, IDBI Bank
Dr. Ankit Mehrotra
M.B.A., Ph.D, JCP M.Sc, Ph.D, CSIR-UGC-JRF-NET Ms. Sanchita Ghatak
Stastics, Qt, Operations Research PGDM, MSc, MCA Ms. Neelam Srivastava Dr.Surat Singh Dr. Devi Singh
I.T.
MIS, Oracle ERP Chief Post Master General, U.P Circle, Lucknow. President, Harvard Club of India Director IIM, Lucknow
Ms. Arjya Chakravarty Ms. Monika Mittal
B.E.M.E., Dr. Shailja Agarwal Mr. P.K. Brahma Mr.Arun Agarwal Dr. K.C. Chakraborty
B.Sc, PGDBM M.A., Ph.D, B.Ed
Information System Dy. Comptroller & Auditor General of India (Retired). Managing Director, Cholamandalam MS General Insurance CMD, Punjab National Bank
H.R.M, Organization Behaviour, Development Business Communication Co. Ltd., Chennai.
Mr. Asheesh Trivedi Dr. R.K. Ojha Dr. Subhrendu Bhattacharya Mr. Damodar Mall
M.A., Ph.D Dr. Shalini Nath Tripathi Illinois Institute of Technology, USA. Mr.P.Bhashyam CEO, Innovation & Incubation Pantaloons Retail India Ltd.
M.Sc, MBA, UP SLET MBA, Ph.D
Managerial Economics, Macro Economics, Business Chief General Manager, SBI,
Operation Mgmt, Supply Chain Mgmt. Marketing Management, Service Marketing
Environment Lt. Sanjiv Kaura Mr. Anil Bhandari
Mr. Athar Mahmood S. Managing Trustee, Hope 2000 & 'Lead India' Finalist. Dr.Peter Berman Former CMD, ITDC
Dr. Ranjanabh Chatterjee Ms. Shalini Singh Lead Economist (HNP), The World Bank, New Delhi.
M.B.A. B.Sc, MBA
M.B.A., Ph.D Mr. Vinit Singh Chauhan Mr. Ashok Chowgule
H.R. & G.M. Marketing
Marketing, Sales & Distribution Vice-President, J. P.Morgan. London Dr.Yogendra Narain ED, Chowgule & Co.
Secretary General, Rajya Sabha.
Dr. Deepa Sethi Ms. Rashmi Chaudhary Dr. Sumi Khare
M.A., B.Ed, PH.D Dr. Parthasarthi Banerjee Mr. Pawan Kumar
B.COM, CA, MBA M.Sc, Ph.D Acting Director, National Institute of Science, Mr.C.V.Singh Former President, IBM Global Services & Member Pan IIT
Business Communication, English Language & Literature QT, Operations Research
Investment Management, Financial Accounting, & Financial Technology & Development Studies (NISTADS). Vice President, Tata Daewoo Commercial Vehicle Co. Ltd., Alumni Board
Mgmt. Korea.
Dr. Dheraj Misra Dr. Sushma Vishnani
M.Com, Ph.D Dr. Ganesh Natarajan Prof. S.K. Chakraborty
Dr. Rashmi Pant M.Com, CA, Ph.D Global CEO, Zensar Technologies, and Chairman, NASSCOM. Prof.Kee Young Kim Founder, Centre for Human Values, IIM, Calcutta
Coporate Finance, Investment Mgmt, FD, B.Sc, Ph.D Financial Accounting, Financial Mgmt., Corporate Valuation Sangnam (Chair) Professor of Management School of Business
Stastics, Qt, Operations Research Yonsei University, Korea Prof. M.M. Anand
Mr. Himanshu Mishra Shri P.G. Raghuraman
Mr. Satyendra Pratap Singh Lead Executive, Accenture Delivery Centre for BPO. Former Dean, FMS, Delhi
MIBA, UGC-NET Mr. Ravi Gupta MMS Mr.E.Sreedharan
Retail Mgmt, Brand Mgmt & Rural Marketing MBA, CAIIB Finance & Marketing Managing Director, Delhi Metro Rail Corpn. Ltd., New Delhi.
Dr. Viren P Singh Mr. Jagdeep Soin
Banking & Finance Vice President, HR, The Home Store India Ltd.
Dr. Jaya Chitranshi Executive Director, RJ Corp. India,
Mr. Vinod Kumar Chib His Excellency Jorge Heine
M.A., MBA, Ph.D, UGC JRF-NET Dr. Reena Agrawal B.Tech, M.Tech, PGDBM, I.A., L.I.I.I. Ambassador of Chile in India.
H.R.M. Mr. Vijay Rai Dr. Rajan Saxena
M.Com, Ph.D Insurance Mgmt, Operation Mgmt, Project Mgmt, Customer Vice Chancellor, NMIMS University, Mumbai
Service Std. (Retail) Group President, Luxra Group, New Delhi.
Finance, Entrepreneurship Mr.Abhay Srivastava
Mr. Mahima Sharma Vice President Sales, Business Standard Ltd., New Delhi
M.A. Ph.D, UGC-JRF-NET Prof. Prem Vrat Mr. Shiv Kumar
Dr. Reeti Agarwal Ms. Vandana Mishra CGM, SBI
International Business Environment, Macro Economics M.Com, SLET, DIM Former Director,IIT Roorkee and Emeritus Fellow, IIT Delhi.
PGDBA, MA,Ph.D, UGC-NET Mr.Rahul Dev
Mktg, CRM, Services Mktg. Accounting & Finance Media Personality, New Delhi.
Mr. Manish Yadav Prof.Bibek Debroy Mr. Subodh Bhargava
L.L.M, PGDHR Secretary General, PHDCCI. Chairman, VSNL
Dr. S.R. Musanna Mr. Vir Ved Ratna Mr.Niranjan Khatri
Legal Aspects Of Mgmt LLB, MBA, Ph.D MBA General Manager, ITC Hotels Ltd. Prof Krishna Kumar
Business Law, IR, Negotiation Strategic Management, Marketing Communications Dr.S.P.S Khanuja
Director, CIMAP, Lucknow. Ex Director IIM Kozhikode

12 13
 NoidaCampus
Jaipuria
Infrastructure & facilities

Jaipuria, NOIDA commenced its academic programmes in 2004 Its flagship programme, the “A green and aesthetic
AICTE approved two-year full time Postgraduate Programme in Management, PGDM, is on campus of Jaipuria, NOIDA
offer since 2006 with dual specialization in Finance, HR, Marketing, International Business, and allows a free flow of the
Information Technology. Its other prestigious AICTE approved two year full time courses are: ideas and free interaction
PGDM (Services) and PGDM (Marketing). between the students and
the faculty”
The Institute has a pool of experienced full time faculty who are sound academics and industry
experienced functional specialists. It also draws in the rich experience of corporate managers
and acclaimed academics as its visiting and guest faculty. Jaipuria Institute of Management,
NOIDA is a Service Sector Management Specialist Institute in the making.

Developed with the objective to "Groom Managers for the Global World", the vision of the
PGDM programmes is to groom world-class professionals committed to creative value
enhancement, service mindedness, business leadership, entrepreneurial orientation and
societal consciousness.
“The Library and
Resource Centre at
The students at Jaipuria, NOIDA learn the latest and modern management concepts, imparted Jaipuria opened up
additionally with sensitized socio-economic realities of the environment. A blend of our new perspectives to the
traditional ethos with contemporary advancements in management is the main thrust of the learnings we got in the
Institute. classroom”

Dr. J D Singh, Director, Jaipuria, NOIDA, who brings with him over three decades of
management teaching, training, consultancy and research experience, heads the Institute.

“Groom Managers for the Global World”

The Campus

The Institute is spread over four acres of prime institutional area in NOIDA close to New Delhi.
To create an ambience that motivates students to grow as an enlightened human, the campus is
aesthetically designed & elegantly built with state-of-the-art equipment and facilities. The air
conditioned academic complex consists of faculty offices, well equipped theatre style and classic
lecture halls, two auditoriums, two floors of library and three computer labs. A beautiful lawn, a
large green central court and an open-air amphitheatre contribute immensely to providing a • Educational Loan assistance • A well-stocked Knowledge Resource centre • Club & Cells for various activities
stimulating learning environment in the campus. In short, modernity, aesthetics and simplicity
• Integrated Computer Labs • Managerial Grooming & Mentoring • The Centres of Advanced
characterize the campus.
• Visiting Doctors on campus • Student-run Infrastructure Cell Studies & Research

14 15
 Faculty & Eminent Speakers
NOIDA
Visiting Faculty
D.P. Singh Harish C. Jain Kanupriya Sekhri
M.Sc, MBA, Chartered Engineer (IETE), MEC, Experience 29 years B.Tech (IIT Kharagpur), Experience 35 years B.Com, PGPM (IIM Bangalore), Experience 4 years

Manpreet Singh Multani Naveen Gambhir Ravi Vinayak

MBA (IIFT), Experience 5 years M.Sc (Physics), MBA, CCEM (IIFT, E-Com), Experience 22 years B.Tech, PGDRM, Experience 18 years

S. K. Asif Naqvi S. K. Mukherjee V.K. Wadhwa

Corporate Trainer, Experience 12 years M.Sc. (Maths), Experience 40 Years AICWA, CS, MBA, Experience 20 years

“I particularly enjoy being an academic at

Jaipuria because we're very close to real
problems: on the operations side we're
working very closely with organizations that
have real operational issues that we can
apply tools to - advancing theory, advancing
practice and feeding that back into the
classroom is very rewarding.”
Core Faculty Poonam Sharma
Faculty
Dr.. J.D. SINGH, Director S. GOSWAMI, Professor, M.A. (Economics), Master in Mktg. Mgmt.
Ph.D in Marketing (Delhi) International Marketing & Strategy
Marketing/International Marketing/Services Marketing
Dr, SWATI AGRAWAL, Asst. Professor, MBA, Ph.D.
AMAN SRIVASTAVA, Asst. Professor, M.B.A., M.Phil., PhD (pursuing) Human Resources & Organizational Behavior
Finance
Dr. VIKAS NATH, Asst. Professor, MBA, Ph.D.
ANURAG SINGH, Asst. Professor, MBM & PGDM Quantitative Methods, Marketing and Marketing Research Eminent Speakers & Distinguished Visitors
Finance
RITU WADHWA, Senior Lecturer, MBA, UGC (NET, JRF), M.Phil (Pursuing)
ARUN BHATTACHARYYA, Asst. Professor, A. Sen Sharma J.P. Singh Rajan Johri
Financial Management, Accounting Executive Vice President, IFFCO TOKIO CEO Influx CEO, Konsortia
PGDBM (IIM, Calcutta), B.E.-Mechanical, PhD (Pursuing)
Marketing and Entrepreneurship VRANDA JAIN, Senior Lecturer, M.A. (Economics), UGC (NET) Akash Mishra K.K.Gupta Rakesh Basant
Economics and International Business Sr Mgr.Operations (North), Tata-AIG General Manager, NABARD IIM Ahmedabad
JYOTI SINGH, Senior Lecturer, PGDMM, MCM
Information Technology Alok Agarwal Krishan Kalra Ramendra Singh
DURGANSH SHARMA, Asst. Professor, PGDBA (IMM), M.Sc. (Computer Science), MCA Executive Director, Polar Industries Secretary General, PHD Chamber of Commerce, New Delhi Tata Chemicals Ltd.
Information Technology
Dr. KRISHNA RAINA, Professor, DBM (YWCA), MBA, Ph.D. Amit Agnihoti Lawrence Vijay Girard Ripoche Yongye Mingyur
Human Resource/Organizational Behaviour Dr. BANASREE DEY, Senior Lecturer, MBA (Marketing), PGDAM (Post Graduate Diploma in Executive Director, Exchange4Media Managing Director, Managing Success Buddhist Monk
Advertising Management), Ph.D.
LALIT SHARMA, Senior Lecturer, MCA Marketing Management Amitabh Nangia M. Ganesh Rohit Bakshi
MD, Tricolite Electrical Industries Formerly Marketing Director, Omaxe Ltd. CEO, EDM Mall Management
Information Technology
ABDUL QADIR, Lecturer, M.B.A. (Human Resources) Anand Kapai M. Suresh Sanjay Gakhar
M. S. KUMAR, Senior Professor, B.E. (Electrical), LLB, PGM (Leeds, UK), Advanced HRD & Training, Human Resources & Organizational Behavior Oracle Corporation Ltd. GM -Sales & Marketing, HDFC-STANDARD Life VP Business Development, MCX
IIE Texas (USA),
OB, HR & Operations Mgmt SUSMITA PAUL, Asst. Professor, BE (Electrical), PGDM (Operations Management & Marketing Aarti Chauhan M.L. Taneja Sanjay Kaul
EDM Mall Management VP (HR), HCL BPO Services NCDEX
Operations Management & Quantitative Techniques
Dr. K M UPADHYAY, Professor, M.Com, and Ph,D (BHU), FDP (IIM-A) Mohan Saxena Vivek Khanna
Finance and Strategic Management Baladas Ghoshal
HARSH MAHESHWARI, Senior Lecturer, MBA (Finance), CFA level 1 (USA)) Sr. Research Fellow, Institute of Policy Research MD, Ayurvet Ltd. Director Marketing, AVIVA
Finance
MOID UDDIN AHMAD, Senior Lecturer, MFC, NCFM (NSE) D. N. Mehrotra N. N. Joshi Mr. Vijay Sethi
Finance, Investment Management, Accounting, Islamic Economics Executive Director (Retd.), LIC of India Chief Representative, ING Vysya Life Insurance Vice President IS and CIO, Hero Honda Motors
Dr. GUNJAN MATHUR, Senior Lecturer, M.A (Psychology), Ph. D.
Human Resource/ Organizational Behavior. P. S. Pritam Mr. Surender Singh Rana
NIMIT GUPTA, Senior Lecturer, MBA, UGC (NET), M.Phil, AMT (AIMA), PhD (pursuing) Deba Ghosal
Head Brand Mgmt. & Product Planning, LG Electronics Pvt. Ltd. Executive Director, Morepen Laboratories Consultant (Project Appraisal), Programme Management Unit
Marketing Dr. SUCHI PRIYA, Asst. Professor, M.COM, MBA, Ph.D. (PMU), National e-Governance Plan (NeGP), Department of
Gautam Kumar Prakash Pai Information Technology, Government of India
HRM/OB
POONAM SHARMA, Asst. Professor,MBA, UGC (NET), PhD (submitted) HR Manager (Corporate), Xerox India President and Head of Product Group, Nucleus Software
Marketing
Prof. V. S. R. Krishnaiah
SONALI SINGH, Senior lecturer, M.Sc., M.Phil Gunita Hazuria Promod Batra Professor of E-Governance, Indian Institute of Public
QMMD / OPRs VP (HR), Fortis Hospitals Pvt. Ltd. Chairman Think Inc. Administration, Government of India
RITIKA GUGNANI, Asst. Professor, MA (Eco.), MBA (Marketing), UGC (NET)Economics and
Marketing Management R. Ravi Kumar
VIBHA UPADHYAYA, Lecturer, M.A., PG Diploma in Journalism, MBA Himadri Banerjee
CEO, Reliance Energy IIM Bangalore
Business Communication
Dr. H. SATHYANARAYANA SAI, Senior Professor, M.Sc., Ph.D.
Information Technology J. K. Paliwal Rahul Mathur
President Marketing, International Tractors Ltd. Head- Marketing, Birla Life Insurance

16 17
 JaipurCampus
Jaipuria

Jaipuria Institute of Management, Jaipur spread over an area of 5 acres of spanning lush green
lawns and with most modern infrastructure is the third modern management institute (after Infrastructure & facilities
Lucknow and NOIDA). The infrastructure and the ambience of the campus together provide an
environment conducive for higher learning and contemplation. The campus is fully air-
conditioned with spacious Lecture Theatres fitted with multimedia projection facilities, Excellent
Library, Computer Lab, Recreation Room and Auditorium.

Jaipuria Jaipur currently offers two full time AICTE approved programs-PGDM and PGDM
Retail. The pedagogy is unique and the lecture method of teaching is supported by innovative
methodologies like live projects, case studies, role plays and presentations. A system of
continuous evaluation comprising of quizzes, assignments, presentations and end term exams
bring in the rigor among the students. Prowess, E-Views, e-Journals and other software are used
in routine teaching. This is what differentiates us from other institutions. We strives hard to give
society holistic individuals, with the right set of knowledge, skills and expertise.

Infrastructural excellence translates itself into academic excellence with the help of experienced
and acclaimed faculty team led by Dr. Subhash Datta, formerly with MDI Gurgaon. Dr. Datta is
an avid researcher and a prolific academician. The faculty has strong publication credentials.
Research and consultancy undertaken by the Institute facilitates the faculty to disseminate the • Integrated Knowledge Library
knowledge and keep the students updated in terms of experiential learning. We believe that
• Corporate Resource Cell for industry network
Networking is the life and blood of a management institute and the Institute has excellent
networking both with the industry as well as with the academia, nationally and internationally. • Doctor on call
• Educational Loan assistance
• Mentor Mentee program for 360° holistic development of students
The Campus • A fully air-conditioned auditorium to accommodate about 250 participants
• Spacious and airy Recreation Centre halls
The aesthetically built campus spreads over an area of 5.12 acres. The building is a judicious
mix of tradition with modernity and is equipped with all amenities that render a conducive
learning environment to all its participants.

Ranked amongst the top institutions of

Rajasthan in the 'Best B-School Survey - 2008'
undertaken by the Financial Express

The centrally air-conditioned complex consists of spacious lecture halls, conference halls,
seminar halls, auditorium, library, computer lab, faculty chambers, tutorials and administrative
offices. All lecture halls are fitted with the latest presentation equipments, OHP projectors, lap
tops, Internet and intranet access and a sound system for providing a wholesome classroom
experience.

18 19
 Faculty & Eminent Speakers
Jaipur
Visiting Faculty
Col. Gautam Banerjee
B.E.(Hons). MIE, PGCE, Work Experience-33 Years

Dr. A. K. Sharma
M.Com, MBA, M.Phil., Ph.D. Ex-25 Years

Dr. H. C. Chopra
B.A.Hons.Eco.St.Stephen College,New Delhi, MBA Fordham University, New York.
Work Ex-11 Years (Industry), 29 Years (Academics)

Dr. Ranjanab Chatterjee

MBA, Ph.D. Work Experience- 11 Years (Academics) 18 Years (Industry)

Dr. Sandhya Iya

Ph.D in Management Work Experience- 17 Years

Dr. Vivek Kumar

Ph.D. in Computer Science Work Ex- 15 Years

Dr. Anoop Goyal

MBA (Finance & Marketing),Ph.D. Work Experience- 20 Years (Industry) 7 Years (Academics)

Mr. Ashish Kumar Sharma

PGDRM Work Experience-10 Years

Mr. Makrand Upadhaya

MBA (Marketing), NET, Ex-13 Years (Academics) 7 Years (Industry)

Mr. Nishikant Bohra

B.Sc., MBA Work Experience-23 Years

Mr. Saurabh Lodha

“Students come to Jaipuria because they
Master in Finance Work Experience-4 Years
want to engage with practice, while studying.
Mr. Pankaj Deshpande
MBA (Marketing) Work Ex-9 Years We provide the academic disciplines, but we
Core Faculty Mr. Prashant Sipani
A.C.A., A.C.S., MBA (Finance) Ex-12 Years
also set up projects that require them to put
Dr. Subhash Datta, Director Ms. Swati Soni, Lecturer, MBA, NET and B.Sc. Mrs. Pooja Parnami
these disciplines together - to work in groups,
Ph.D. in Management (University of Burdwan) Marketing
Production and Operations Management, Facility Location, DSS and Decentralized
Planning Decision-Making
MCA, M. Tech(Pursuing) Work Experience - 4.5(Industry) 11 Years(Academics)
to solve problems, and to deal with real-
Mr. Lokesh Vijayvargy, Lecturer, M.Tech. (IITD), B. Tech. Mrs. Tulsi Jaikumar
Dr. (Mrs) Santosh Dhar, Senior Professor, M.phil, Ph.D
Operations Research and Supply Chain Management MA (Eco.),MBA(Marketing),M.Phil Work Experience- 17 Years world situations.”
Organization Behavior/Human Resource Management
Dr. Amit Agarwal, Lecturer, Ph.D., MBA Prof. Neeraj Gupta
Finance
B. Arch, PGDM, Work Experience 30 Years
Dr. Santosh Dhar
Prof. S. P. Garg, Professor, PMA (IIMA), CAIIB, Diploma in Banking Management
Banking and Finance
Faculty
Mr. Pradeep Kautish, Lecturer, MBA, NET
Human Resource Management Prof. V. K. Chib
Dr. Shailesh Rastogi, Assistant Professor, Ph.D., MBA B. Tech, M.Tech., PGDBM, IA,LIII. Work Experience- 4 Years (Academics) 24 Years (Industry)
Finance
Mr. Shubhayu Basu, Lecturer, MCA, MBA, BCA, B.Sc.
Information Management
Dr. Prerna Jain, Assistant Professor, M.A. (Economics), N.E.T., Ph.D.
Economics
Ms. Usha Kanoogo, Lecturer, M.A. (English), M.Phil.
Business Communication Eminent Speakers & Distinguished Visitors
Mr. Anvay Bhargava, Senior Lecturer, MBA, B.Arch.
Finance
Ms. Shweta Pathak, Lecturer, PGDM, B.Com
Finance Dr. Ahindra Chakrabarti Mr. A K Mehta Mr. Umesh Bhandari
Dr. Ritu Singh, Senior Lecturer, Ph.D., N.E.T. Director-General, FIIB, New Delhi VP, BSL Ltd, Bhilwara ( Raj) Chief Operating Officer, Reliance Industries Limited
Economics
Ms. Rinky Khetan, Lecturer, PGDM, BBA
Finance
Dr. Bhagwati Prasad Aggrawal Mr. Ashok Kajaria Prof. Dilip Chhajed
Mr. Narendra Sharma, Senior Lecturer, MBA, B.Sc. CEO, Sustainable Innovations (USA) Managing Director, Kajaria Ceramics Director, Management of Technology, University of Illinois, at
Mr. B. K. Subbaiah, C.O.O., Urbana Champaign, USA
Marketing Mahindra World City (Jaipur) LTD, Jaipur
Dr. Devi Singh
Director, Indian Institute of Management, Lucknow Prof. Kittu Reddy
Mr. B. P. Agarwal Sri Aurobindo Ashram, Pondicherry
Dr. Dilip Bhattacharya CEO, Sustainable Innovations USA
Ex. Professor, Leicester University U.K. Shri G. K. Pillai
Mr. D. R. Mehta Home Secretary, Government of India
Dr. Henri Jolles Former Chairman, SEBI
Director of Development, ESCP-EAP Paris-London-Berlin- Shri Kali Charan Saraf
Madrid-Torino Mr. Diwakar Singhal Former Education Minister, Rajasthan
VP, Genpact
Dr. Jyoti Gupta Shri Narpat Singh Rajvi
Emeritus Professor-Finance, ESCP-EAP, Paris Mr. Kuldeep Ranka, Former Minister of Medical & Health, Family Welfare, Govt.
Collector & District Magistrate, Jaipur
“The student community at Jaipuria is one big Dr. N. K. Jain
Vice Chancellor, University of Rajasthan, Jaipur Mr. Premchand Palety
of Rajasthan

Shri Santosh Bagrodia

Director, C-Fore, New Delhi
family and everybody is there for similar reasons. Dr. Pooncharoen
Mr. Purshottam Agarwal
Former Minister of State for Coal, Govt. of India
Naresuan University, Thailand Shri Sudhir Jalan
People want to learn, they want to be stretched and Dr. Sujinda Chemsripong
Principal Secretary, Command Area Development &
Programme Implementation Govt. of Rajasthan
Vice-President, SICPA Industry Ltd.
Associate Dean (Academic Affairs), Naresuan University, Shri Sunil Arora
they want to have new experiences. We provide Thailand Mr. R. K. Sureka
Director & CEO Poddar Pigments Ltd. Jaipur
Chairman, RIICO, Jaipur

just that.” Dr. V. P. Singh

ED (HR), RKJ Group Mr. Rajan Sinha
CEO, Mantrana Consulting
Dr. Veerakathy Harindra
Usha Kanoongo Department of Genito-Urinary Medicine,St. Mary's Hospital, Mr. Sandip Grover
Milton Road, Portsmouth PO3 6AD, UK VP-HCGA, Welspun Group, Mumbai
Faculty

20 21
 Difference
The Jaipuria
What Employers want:
Leadership
Contemporary Syllabus

Developed with the objective to groom Managers not mere MBAs, the vision of the Jaipuria PGDM programmes is to
develop world-class professionals with strong value systems. Believing in experiential learning the pedagogy followed
encourages students to go beyond the class room and learn more on the basis of research and application based art of
management. The syllabi and curricula are constantly updated to meet these growing demands.

The curriculum is so designed that in the first year, it enables the students to strengthen the fundamentals in all areas of
functional management and provides a holistic perspective of general management as well as lays emphasis on building
communication, computer and quantitative skills.

The second year provides inputs in the chosen area of specialization and is customized to the student's career focus and
industry requirements. The three trimesters in the second year are geared towards an in-depth understanding of the
respective fields of specialization. Thus, making the student ready to lead real life challenges.

Industry oriented curricula focusing on global perspective,

futuristic orientation, strategy implementation and soft skills

Industrial Visits

Industry visits supplement the theoretical knowledge with practical inputs through direct interaction with corporate heads
in a live setting. This helps the students to gain in-depth understanding of the specific challenges faced by an organization
and also in development of case studies and projects.

Jaipuria has strong relationship with various corporate entities and their associations. The regular industrial visits and
other similar activities foster academia-industry relationship.

The scarcest resource in business today is leadership. Many forget that it is people who serve customers, create new
ideas and make companies great. How everyone feels about working in the organization and how passionate and
engaged they are in its agenda, is what makes the difference between good and great organizations. As leaders, our
main responsibility is to create an environment of opportunity and challenge for our people, to enhance their
capacity to produce and create, and to stimulate, release and focus the energy that without leadership would remain
latent.

May I have the pleasure of inviting you to our campus, to meet the budding managers and interact with our faculty. I
am confident that it will be an enriching experience.

Dr. J. D. Singh
Director, NOIDA

22 23
 Difference
The Jaipuria
Live Projects

In addition to the many academic projects, students often get opportunities to work on live projects with corporates. Live
projects provide a very close view of the market dynamics and chance to learn complex realities of business
organizations. It is our endeavor to galvanize our students as quality management. Live Projects offer students the
platform for involvement with organizations as an integral and experiential part of their management education.
Internship
Research is an essential ingredient of any academic system. Jaipuria takes up research (both fundamental and applied)
The Summer Training or Internship is an integral part of the PGDBA programme and aims at achieving the following and case studies in business corporations, both individually and in association with national and international
objectives: organizations.
• Application of knowledge and techniques learnt in the first year to real life problems solving and to test out and enrich
one's understanding, knowledge and skills Management Development Programes And Research Projects
• Gaining deeper understanding in specific functional areas.
• Appreciating the linkages among different functions and developing a realistic managerial perspective about Jaipuria takes up consulting assignments for corporate bodies with the objective of improving contemporary
organisations in their totality. management practices. Consultancy work also involves preparation of project proposals, monitoring mechanisms,
baseline and end line surveys, project evaluations, impact assignment documentation for project formulation and policy
issues. The serving areas are:

Innovative pedagogy with real life problem solving and

experiential learning environment A conducive learning environment
to all its participants

Each student is required to undergo eight-week summer training at leading organizations by undertaking a project of
direct relevance to the concerned organization. Subsequently, a presentation on the project and a viva-voce before a
panel of experts is held. The concerned company executive normally provides feedback to the Programme Director on the Consultancy
student performance. It should be noted that summer internship is an essential requirement for award of the Diploma. • Consultancy Projects
• Individual Consultancy Work of Faculty
Summer Internship is an important and integral part of the Post-Graduate Program and the Corporate Resource Centre, • In-house Consultancy Skills Development in the Public Utilities
consisting of faculty members assists the students in finding appropriate summer assignments. The summer internship
provides an opportunity to students of exposure themselves to actual managerial environment and apply their acquired Research
theoretical knowledge to operational issues working alongside experts and professionals.
• Sponsored Research Projects
• Collaborative Research
Jaipuria Students bag offers from organizations of repute, including international placements. Most of the summer
internships are stipendiary and hence self-sustaining. • Academic Research
• Case and Study Material Development
The summer placement is an indicator of the repute that the institute gets in the industry. • Industry Studies.

Jaipuria has the distinction of providing high quality, cost-effective and timely services to its clients. It has remained
contemporary through continuous research, adapting to change and developing innovative strategies to facilitate the
process of managing the dynamic business environment.

Some of our clients include Ministry of Science & Technology (DST); Rajasthan Industrial and Investment Corporation
(RIICO); Bhilwara Suitings Limited (BSL); Ginni International Limited (GIL); Jaipur Rugs Foundation (JRF), Daily News
Analysis (DNA) and Rajasthan Urban Infrastructure Development Project (RUIDP), Pepsico, HCL Infosystems, Reliance
money, Kotak Mahindra and Outlook.

24 25
 What Employers want:
Innovativeness
Programme Structure & Framework
The Programmes has been designed by Jaipuria Institute of Management on the pattern followed by Indian Institutes of
Management to develop in young graduates a high level of professional management skills through:

• Understanding the business fundamentals and developing skills to analyze performance of a business concern

• Developing strategic thinking and integrating functional strategies with overall business strategies

• Creating a corporate personality focusing on developing the skills to create, innovate and lead

• Developing customer orientation in addition to the ability to work out the best combination of price, advertising and
quality

• Ability to manage information and manage with information by developing the right technological skills

• Developing the ability to forecast future trends and to conduct risk-return analysis of different business activities

All the programmes are developed in the context of the ever evolving business world and through its contemporary
syllabi, aim to produce value added human resource needed to run a modern society. The learning pedagogy adopted
by us challenges, excites, and lead the students to dream big, sharpen their analytical skills and gain endurance to face
the complex reality of life. They learn to formulate strategies but with an eye for detail to make it happen.

The focus on business ethics and human values

enrich their ‘Aim of Life’

Jaipuria Institute of Management is about what is coming next: new thinking, new ideas, and solutions to new
problems - perhaps things that large corporate don't even know that they should be addressing. We prepare our
students for the sort of problems that they are going to be facing as senior managers in five to ten years. The Out of “Jaipuria has an industry developed curriculum,
the Box thinking that they will need to handle unforeseen hurdles are repeatedly preached and practised during incorporating contemporary developments and
their studies. Finding Innovative solutions to complex problems is what we arm our students with. a methodology of learning with emphasis on
practice & applied research based classrooms
I extend a warm invite to come interact with the next generation of innovative problem solvers. sessions.”
Dr. Prerna Jain
Subhash Dutta Faculty
Director, Jaipur
26 27
 Programme Structure & Framework
PGDM
Two year full time “Post Graduate Diploma in Management” (AICTE approved)

Developed with the objective to groom Managers not mere MBAs, the vision of the programme is to develop world-class
professionals with strong value systems. The programme is aimed to:
• Encourage students to go beyond the class room and learn more on the basis of research and application based art
of management.
• Enable them to develop a global perspective and integrate the same with India.
• Facilitate them to lay greater emphasis on anticipating and predicting the future through honing skills of intuition and
gut feeling besides sound data analysis.
• Train them to be result-oriented by being good on both strategy formulation as well as its successful implementation.
• Develop in them "people skills", leadership qualities and team orientation.

The Programme
• Being a General Management programme, the course will equip participants with fundamental management skills
and an in-depth knowledge in the chosen area of specialization.
• Based on the way the management education has evolved and the emerging market needs, the programme focuses
on imparting education covering both core management areas as well as carefully selected classic and
contemporary elective courses.
• Jaipuria seeks candidates whose abilities, skills and personality indicate strong potential for success in the future.

The programme is challenging, the curriculum is rigorous

and the selection procedure highly competitive

Teaching Pedagogy
• One of the key strengths of the PGDM from Jaipuria Institute of Management, Noida is the variety and flexibility in the
teaching pedagogy adopted to enable meaningful learning. Each member of the faculty makes use of rich basket of
pedagogy consistent with the course learning requirements as well as the overall focus of the PGDM.
• The teaching pedagogy combines lecture cum discussions, cases, simulations & games, role plays, self learning
projects/studies, field visits, group projects and also independent research. Needless to state that high quality
facilities in the Library and Computer Labs support the learning experience provided at the Institute. Advance
preparation by the students as well as active participation is required to further enrich the unique learning process.

The Programme Design

1225 classroom contact hoursSpread over 6 trimesters in two years, the programme comprises of 35 courses (25
compulsory courses + 10 elective courses) offering students the opportunity for a Dual specialization in the field of their
interest. Each course of 3 credits engages a classroom teaching of 35 hours. The summer break between the first and

PGDM second year of study is utilized for industry internship.

Lucknow, NOIDA, Jaipur

28 29
 PGDM
FIRST TRIMESTER
• Managerial Economics
• Legal Aspects of Business
• Fundamentals of Marketing
SECOND TRIMESTER
• Business Environment I
• Marketing Management I
• Financial Management I
THIRD TRIMESTER
• Operations Research
• Marketing Management II
• Research Methods
FOURTH TRIMESTER
• Strategic Management I
FIFTH TRIMESTER
• Strategic Management II
SIXTH TRIMESTER
• Four elective courses
ELECTIVE COURSES
Students can offer thrust areas in any functional area of management by taking at least 5 elective courses in that specialization
over the 4th, 5th, & 6th semesters.
MARKETING
• Brand Management
• Industrial Marketing
• Market Research
• Rural Marketing
FINANCE
• Accounting Norms
• Financial Derivatives
• Retail Banking
OPEN ELECTIVES
• Insurance Management
• Negotiation Skills
INFORMATION TECHNOLOGY
• Designing IT Solutions
• IT for Workforce Mgt.
HUMAN RESOURCE MANAGEMENT
• Industrial Psychology
• Managing Across Cultures
Note: The same curriculum will be applicable for the 3-year part-time PGDM spread over 6 semesters.
30
Curriculum Lucknow PGDM Curriculum Noida
FIRST TRIMESTER
• Quantitative Techniques I • Management Accounting I • Mathematics for Managers • Managerial Economics • Financial Accounting and Analysis
• Information Technology for Management I • Business Communication I • Computers for Managers • Dynamics of Human Behaviour • Understanding Marketing
• Fundamentals of Managing • Business Communication
SECOND TRIMESTER
• Management Accounting II • Operations Management • Statistics for Management • Analysis of Macro Economic Environment • Managing Human Resources
• Behavior in Organization • Quantitative Techniques II • Financial Management • Cost and Management Accounting • Strategic Marketing Management
• Information Technology for Management II • Business Issues • Operations Management
THIRD TRIMESTER
• Human Resource Management • Financial management II • International Business • Legal and Regulatory Aspects of Business • Research Methods in Management
• Management Information Systems • Business Communication II • One Foreign Language • Leadership and Building Teams • Advanced Financial Management
• Business Environment II • Supply Chain Management • Information System for • Organizational Change and Development
Decision Making
• Business Environment III • Six elective courses FOURTH TRIMESTER
• Four Elective courses • Strategy and Strategy Formulation • Supply Chain Management
• Six elective courses FIFTH TRIMESTER
• Four Elective Courses • Values, Ethics and Corporate Governance • Corporate Planning and Strategy
Implementation
SIXTH TRIMESTER
• Two Elective Courses
ELECTIVE COURSES
A student can choose 10 courses in second year from the available basket of courses in either of the following combinations:
• Advertising & Sales Promotion • Consumer Behavior • Dual Specialization: A student can opt for two streams to be specialized. i.e., five courses from each stream.
• Single Specialization: A student can opt for five courses offered in a stream spread over the second year. The other five
• Distribution & Logistics Management • International Marketing courses can be picked from any other available stream(s) in permissible combination. Any student specializing in a single
• Customer Relationship Management • Retailing stream will have to opt for 2 additional courses in one stream in each of term IV and V.
• Sales Management • Services Marketing
MARKETING
• International HRM • Talent Acquisition, Retention and Growth • Competency Mapping and
• Corporate Restructuring • Corporate Valuation • Knowledge Management • Cross-Cultural & Diversity Management Performance Management
• Financial Services • International Finance • Recruitment Strategy • Human Resource Information System • Compensation Management
• Investment & Wealth Management • Working Capital Management • Training & Development • Self Discovery and Personal Growth and Reward Systems
• Business Negotiation Skills • Strategic Human Resource Management • Employee Relationship and
• Advanced Quantitative Techniques • Quality Management Labor Enactments
• Applications Oriented Advances in Operations Research MARKETING MANAGEMENT ELECTIVES
• Marketing of Services • Customer Relationship Management • Market Research
• Business Data Storing & Decision Making • Data Mining & Warehousing • Retail Management • Product, Brand and Category Management • Channels to Market (C2M)
• Intelligent Interface for Managerial Decisions • Electronic Business Application • B 2 B Marketing • Logistics & Distribution Management • Internet Marketing and E-tailing
• Below-the-line Marketing • Integrated Marketing Communications • Rural Marketing
• Social Marketing • Personal Selling Strategy & Sales Mgt. • Agri Marketing
• International Human Resource Management • Labor Laws • Sports Marketing • International Marketing Management • Consumer Behaviour
• Management of Change and Transformation • Industrial Relations
31
 PGDM
ELECTIVE COURSES
FINANCIAL MANAGEMENT ELECTIVES
• Portfolio Management
• IFRS (USGAAP)
• Insurance and Risk Mgt.
• Bank Management
INFORMATION SYSTEMS MANAGEMENT
• Knowledge Management
• E-Business
• ERP
• DBMS with Oracle
INTERNATIONAL BUSINESS ELECTIVES
• International Economics
• International Marketing
• International HRM
• Management of MNCs
• IFRS (USGAAP)
PRODUCTION AND OPERATIONS MANAGEMENT
• Operation Strategy
• Quality Management
• Logistics Management
• Project Management
SERVICES MANAGEMENT
• Strategic Services Marketing
• Mgt. of Banks & FIs (MBFI)
• Management of NGOs
• Mgt. of Professional Services
• Real Estate Marketing & Mgt. • Customer Care, Customer Satisfaction
INSURANCE & RISK MANAGEMENT
• Principles of Insurance
• Actuarial Science
• Motor Insurance
• Fire Insurance
INTEGRATED COMMUNICATIONS MANAGEMENT
• Corporate Communications
• Media Planning & Mgt.
• Below-the-line Marketing
• Event Management
GENERAL MANAGEMENT
• Business Negotiation Skills
• Business Forecasting
• Business Ethics & Values
• Management of NGOs
32
Curriculum
• Strategic Financial Management
• International Financial Management
• Management of Financial Services
• Security Analysis
(Equity & Other Instruments' Research)
• Strategic Information & Intelligence Systems
• Software Engineering & Quality Insurance
• Data Communication and Network
• Object Oriented Programming Systems
• International Financial Markets & FIs
• International Trade & Monetary System
• Export/Import Marketing &
Procedures & Documentation
• International, Regulatory & legal
Aspects of International Business
• Manufacturing Planning and Control
• Safety, Health & Environment Management
• Materials and Inventory Management
• Management Science in Decision Making
• Construction Project Management
• Managing Services Operations
• Management of ITES Organization
• Transport Mgt. and Airline Services
& Service Quality Mgt.
• Life Insurance Taxation & Claim Mgt.
• Life, Health & Disability
Insurance Underwriting
• Pricing of Life & Health Insurance
(incl. Role of Actuaries)
• Integrated Marketing Communications
• Marketing of Newspapers &
Electronic Channels
• Distribution & Sales Promotion
of Media & Media Products
• Corporate Citizenship (incl CSR & CER)
• Corporate Governance & Accountability
• Business, Government & Global Economy
• Building & Sustaining a Successful
Family Owned Business
Noida
• Strategic Cost Management
• Management Control Systems
• Financial Derivatives & Risk Mgt.
• Wealth Management
• Software Project Management
• Data Mining and Warehouse Mgt.
• Information Security & Mgt.
• International Eco. Env. & Policy
• Cross-cultural & Diversity Mgt.
• International Financial Mgt.
• Geopolitical & Technological Env.
• Competitive Analysis &
International Marketing Strategies
• Managing Services Operation
• Product Innovations Management
• Management of Outsourcing
• Health Care & Hospital Admin
• Insurance and Risk Management
• Tourism & Hospitality Services
• Marketing of Financial Services
• M. R. and Ad. Agency Services
• Fundamentals of Risk Mgt.
• Life, Health & Disability Insurance
• Marine Insurance
• Miscellaneous Insurance
• Brand Communications & Mgt.
• Business Journalism
• Management of Media House
• Management of PR
• Marketing Turnaround Strategies
• Entrepreneurship Management
• Business Turnaround Mgt.
PGDM
FIRST TRIMESTER
• Financial Accounting
• Legal Aspects of Business
• Managerial Economics
SECOND TRIMESTER
• Foreign Language
• Macro Economics
• Marketing Strategy
THIRD TRIMESTER
• Foreign Language
• Corporate Finance
• Cross Cultural Management
SUMMER INTERNSHIP (April-May) 8 weeks
Each student is required to undergo eight-week summer training at leading corporations by undertaking a project of direct
relevance to the concerned organizations. Subsequently, a presentation on the project and a viva before a panel of
experts is held.
FOURTH TRIMESTER
• Strategy Implementation
• Six Elective Courses
ELECTIVE COURSES
Students can offer thrust areas in any functional area of management by taking at least 6 elective courses in that specialization
over the 4th, 5th Trimester, & 4 elective courses in 6th trimester.
STRATEGIC MARKETING
• Corporate Communications
• Infrastructure Development
• International Economics
FINANCE
• Analytical Models in Finance
• Investment Management
• Project Appraisal
HRM AND OB
• Business Ethics
• HR Design & System
• Labour Legislations
• Team Building
INFORMATION MANAGEMENT
• ERP/SAP
• E-Commerce
• Knowledge Management
STRATEGIC MANAGEMENT
• Advertising Management
• Brand Building
• Consumer Behavior
• Retail Management
OPERATIONS MANAGEMENT
• Management of Quality
• Project Management
• Supply Chain Management
Curriculum Jaipur
• Communication Skills for Managers • Statistics for Management
• Human Behavior in Organizations • Understanding Marketing
• Economic Environment & Policy • Human Resource Management
• Management Information Systems • Management Accounting
• Operations Research
• International Business • Research Methodology
• Operations Management • Strategy Formulation
• Organization Design & Change
FIFTH TRIMESTER SIXTH TRIMESTER
• Six Elective Courses • Six Elective Courses
• Corporate Social Responsibility • Mergers and Acquisitions
• Innovation and Entrepreneurship • Risk Management
• Management of Corporate Image • Strategic Competitive Advantage
• Assets and Liability Management • Banking and Financial Institutions
• Insurance for Corporate Management • Financial Risk Management
• International Corporate Finance • Strategic Cost Management
• Advanced Industrial Relations • Change Management
• Strategic Human Resource Management • Human Resource Planning
• Leadership and Change • Performance Management
• Training & Development
• Business Process Re-engineering • Systems Analysis and Design
• Data Warehousing and Data Mining • Telecom Management
• Security Management
• Customer Relationship Management • Business Marketing
• Sales and Distribution Management • Investment Management
• International Marketing • Marketing of Services
• Rural Marketing
• Management of Service Operations • Management of Technology
• Advanced Operations Research • Problem Structuring Methods
• Logistics Management Models • Visual Basic for Applications
33
 Programme Structure & Framework
PGDM (RETAIL MANAGEMENT)
Two year full time “Post Graduate Diploma in Retail Management”
(AICTE approved, Ministry of HRD, Govt. of India)

India is very soon going to witness what can very appropriately be termed as the Retail Revolution. This can be attributed
to factors such as growing middle class population, increase in the income levels and purchasing power and high
aspirational levels of the average Indian. Of late there has been a deluge of hyper markets, supermarkets, and multi-
shopping outlets, or the life style stores where people are thronging in galores. But all this hustle and bustle and the
maddening mayhem of Indian consumerism is coming with a huge challenge of the dearth of proficient and adequately
trained manpower or human resource that will prove to be instrumental in tapping the vast potential that the retail sector
has to offer. India has earned the soubriquet of a 'nation of shopkeepers'. Retail is the next largest employer after
agriculture. If long term growth projections for this sector prove true, it would be wise to conclude that the sector has
enormous employment opportunities that are expected to unfold in the coming years.

The Programme
• JIM Lucknow after having deciphered the need and the existing gap between the opportunities and trained
professionals in the retail sector pioneered a novel and unique programme “Post Graduate Diploma in
Management (Retail)”
• The programme is a professional program which prepares graduates to enter in the field of retailing. Tailor-made to
the specific requirements of the industry, the course has been designed after much research in close connection with
the contemporary standards and norms of the existing Retail Industry.
• The curriculum of PGDM (Retail) include retail specific subjects like Supply chain management, MIS in Retail, Store
Operations Management, Retail selling skills, Store design, layout and merchandising, electronic retailing, category
management,.
• Students also learn about sales promotion with public relation, inventory management, customer relationship,
business ethics, retail brand management, business communication, management and organizational behavior,
quantitative methods in retailing.

Ample opportunity to meet new people, learn from

their experiences and allow them to learn from yours,
exists within the learning process

Teaching Pedagogy
The pedagogy is a judicious blend of class interactions for conceptual grounding and other practical tools for hands on
learning. Class room teaching focuses on proactive learning strategies for the students which are at the same time
intertwined with the real-time industry experience through store visits and summer training at leading retailing

PGDM companies. Other pedagogical tools include Role Plays, Simulations, Case studies and presentations etc.

RETAIL MANAGEMENT The Programme Design

The programme is designed in the context of the industry requirement and through its contemporary syllabi; aims to
produce value added human resource needed to run a modern society. Spread over six trimesters in 2 years, the

Lucknow, Jaipur programme consists of 40 credit courses.

34 35
 PGDM (RETAIL MANAGEMENT)
FIRST TRIMESTER
• Issues in Retail
• Business Statistics
• IT in Retail
Curriculum
• Fundamentals of Managing
• Marketing Management-I
• Managerial Communication
Lucknow
• Financial Accounting
• Introduction to Retail
PGDM (RETAIL MANAGEMENT)
FIRST TRIMESTER
• Statistics for Management
• Finanacial Accounting
• Managerial Economics
Curriculum Jaipur
• Human Behaviour in Organization • Legal Aspects of Business
• Communication Skills for Managers • Understanding Marketing

SECOND TRIMESTER SECOND TRIMESTER

• Management Accounting • Quantitative Methods in Decision Analysis • Economics for Managers • Macro-Economics • Human Resource Management • Management Accounting
• Marketing Management-I • Retail Environment & Concepts • Organization Behavior • Marketing Strategy • Management Information Systems • Foreign Language
• Research Methodology • Operations Research • Economic Environment and Policy

THIRD TRIMESTER THIRD TRIMESTER

• Retail Selling Skills • Customer Service Standard • Store Operation Management • Corporate Finance • Organization Design and Change • Cross Cultural Management
• Customer Buyer Behavior • Product & Brand Management • Operations Research • Operations Management • Research Methodology • Strategy Formulation
• Legal Issues in Retailing • International Business • Foreign Language

FOURTH TRIMESTER SUMMER INTERNSHIP (April-May) 8 weeks

• Strategic Management
• HR in Retail
FIFTH TRIMESTER
• Retail Finance
• Services Management
• Direct-Indirect Taxes
• Distribution & Supply Chain Management
• Integrated Marketing Communications
• Rural Marketing
• E-Retailing
• Business Communication Skills
• International Marketing
• Franchising Management
Summer internship is an essential requirement for award of the PGDM diploma. Each student is required to undergo eight-
week summer training at leading corporations by undertaking a project of direct relevance to the concerned organization. A
presentation on the project and a viva before a panel of experts will be held.
FOURTH TRIMESTER FIFTH TRIMESTER SIXTH TRIMESTER
• Strategy Implementation (compulsory) • Five Elective Courses • Five Elective Courses
• Six Elective Courses

SIXTH TRIMESTER
• Category Management
• Design Insight
• Retail Verticals - Apparels, Pharma,
Jewelry, Consumer Durables
ELECTIVE COURSES
• Store, Design, Layout & VM
• Introduction to Business Design STRATEGIC MANAGEMENT
• Corporate Communication • Corporate Social Responsibility • Mergers and Acquisitions
• Infrastructure Development • Innovation and Entrepreneurship • Risk Management
• International Economics • Management of Corporate Image • Strategic Competitive Advantage

FINANCE
• Analytical Models in Finance • Assets and Liability Management • Banking and Financial Institutions
• Investment Management • Insurance for Corporate Management • Financial Risk Management
• Project Appraisal • International Corporate Finance • Strategic Cost Management

HRM AND OB
• Business Ethics • Advanced Industrial Relations • Change Management
• HR Design & System • Strategic Human Resource Management • Human Resource Planning
The Jaipuria • Labour Legislations • Leadership and Change • Performance Management

Learning • Team Building

INFORMATION MANAGEMENT
• ERP/SAP
• Training & Development

• Business Process Re-engineering

• Recruitment and Selection

• Systems Analysis and Design

• E-Commerce • Data Warehousing and Data Mining • Telecom Management
• Knowledge Management • Security Management
The programme structure allows flexibility in
the industry you are going to enter, the MARKETING
international culture helps you to develop a • Advertising Management • Customer Relationship Management • Business Marketing
• Brand Building • Sales and Distribution Management • Rural Marketing
greater insight into how other people work.
• Consumer Behavior • International Marketing • Marketing of Services
It expands your horizons and makes you
• Retail Management
think in a different way.
OPERATIONS MANAGEMENT
M. S. Kumar • Management of Quality • Management of Service Operations • Management of Technology
Faculty • Project Management • Advanced Operations Research • Problem Structuring Methods
• Supply Chain Management • Logistics Management Models • Visual Basic for Applications

36 37
 Programme Structure & Framework
PGDM (FINANCIAL SERVICES)
Two year full time “Post Graduate Diploma in Management (Financial Services)”
(AICTE approved)

• Financial Services is one of the most dynamic fields in finance which includes banking, securities, insurance and
personal financial planning. It is one of the developing sectors in our dynamic economy. The financial services
sector has been growing at around 38 per cent year on year and with FIIs getting active in the Indian markets this
sector is poised for further growth in a big way. With this phenomenal growth, the financial services space has its
own manpower needs and the gap between demand and supply of skilled professionals is increasing day by day.
• The PGDM Financial Services program is designed to prepare the student for a more specialized career in the rapidly
expanding Financial Services sector. The breadth of education and in-depth learning gained through this program is
expected to help the student in rapid advancement in their career once some experience is gained. The highly
specialized programme would enable students to find placements as banking, merchant banking and insurance
professionals. It also opens up portals as consultants in capital and investment markets.

The Programme
• JIML is amongst one of the few institutes to offer a Post Graduate Programme in Financial services. This programme
aims at promoting better understanding of the context and impact of financial services sector in India as well as the
global arena; understanding the niche business areas that develop as a result of this impact; understanding the
areas that can be met by expertise in this sector, establish commonality in regard to employability skills in an
international context and develop employability skills among students specifically for this sector.
• In our PGDM (Financial Services) programme, students shall learn and develop a broad set of abilities in many areas.
The program combines technical and conceptual advances from various areas of management and other allied
fields to create a cohesive body of knowledge which enables students to meet the challenges of a dynamic and
growing financial sector.

Applying theory to the real world & making

each formula relevant

Teaching Pedagogy
• The learning pedagogy adopted by us challenges, excites, and leads the students to dream big, sharpen their
analytical skills and gain endurance to face the complex reality of life.
• At JIML, in order to impart best knowledge, classroom sessions, exercises, project studies, role plays, case studies,
simulation games, brainstorming sessions, software applications, presentations are used as methods of teaching.
Through these methods, we endeavour to generate and encourage more creative and innovative thinking in our
students.
• In order to supplement the theoretical knowledge with practical inputs, regular industrial exposure is made available
through industrial visits and sharing of practical experiences with professionals from the industry/corporate world.
PGDM
FINANCIAL SERVICES
The Programme Design
The programme is designed in the context of the ever evolving business world and through its contemporary syllabi; aims
to produce value added human resource needed to run a modern society. Spread over six trimesters in 2 years, the
programme consists of core courses of 22 credits in the first year and core and elective courses of 18 credits in the second

Lucknow
year.

38 39
 PGDM (FINANCIAL SERVICES)
FIRST TRIMESTER
• Financial Mathematics - 1
• Financial Accounting
• Micro Economics
SECOND TRIMESTER
• Macroeconomics
• Financial markets
• Financial Management - 1
THIRD TRIMESTER
• Communication Skills
• Financial Services
• Research Methodology
Curriculum
• Business Communication
• Introduction to Financial System
• Marketing Management - I
• Legal Aspects of Business
• Quantitative Analysis for Finance - 1
• Quantitative Analysis for Finance - II
• Management Information System
• Financial Management - II
Lucknow
• Fundamentals of Managing
“The course specialisation ties up all
• IT for Management
learning from the first year, and bring it
into one framework with which to
• Behavior in Organizations judge the feasibility of relevant ideas.
• Operations Management
The takeaways become indispensable
during the Summer Internship.”
• Legal Aspects of Finance Aakashdeep Saxena
• Human Resource Management Alumni
• Marketing Management - II

FOURTH TRIMESTER ELECTIVE COURSES

• Strategic Management • Six Electives Thrust Areas
FIFTH TRIMESTER Functional Specialization
• International Economics • Six Electives • Marketing • HR • Finance • IT

SIXTH TRIMESTER
• Entrepreneurship
(For functional specialization, minimum of 5 credit courses in the respective area are required to be taken)
• Three Electives
Sectoral Specialization
• Banking • Insurance
(For Sectoral specialization, minimum of 4 credit courses in the respective area are required to be taken)

FINANCE
• Investment Management
• Corporate Restructuring
• Financial Econometrics
• Financial Derivatives
• Wealth Management • Project Financing
• Risk Management of Insurance Companies • Corporate Valuation
• Risk Management of Commercial Banks • International Finance
• Corporate Restructuring

HUMAN RESOURCE MANAGEMENT

• Industrial Relations • International Human Resource Management • Compensation Management
• Competency Mapping • Organizational Change & Development • Managing Across Cultures
• Labour Laws • Designing Work Organizations

MARKETING
The Industry • Marketing Research • Marketing of banking products • Marketing of Insurance Products

Focus • Brand Management

• Marketing Communications

INFORMATION TECHNOLOGY
• Sales & Distribution Management
• Customer Relationship Management

• Business Data Storing • Financial Computations Using C++ • Electronic Business Applications
We look at how practical implications can be and Decision Making • Intelligent Interface for Managerial Decisions • Data Mining for Business Solutions
drawn out so that when student's graduate they BANKING
have tools they can use, rather than just ideas • Banking Regulations • Risk Management of commercial banks • Operations in Banks
and concepts to understand the business they • Banking System • Marketing of Banking Products
are in. I use simulations, projects and cases to
INSURANCE
make learning interactive.
• Insurance regulations • Risk Management of Insurance Companies • Marketing of Insurance Products
• Principles of Insurance • Operations in Insurance Companies
Prof. S. P. Garg OPEN ELECTIVES
Faculty
• Negotiations Skills • Insurance & Risk management • Capital Market Regulations
• Mutual Funds • Claims Management
Note: The courses mentioned in bold font are included in functional as well as Sectoral specialization.

40 41
 Programme Structure & Framework
PGDM (SERVICES)
Two year full time “Post Graduate Diploma in Management (Services)” (AICTE approved)

Developed with the objective to groom Managers for the Services Sector, the vision of the programme is to develop world-
class professionals with strong service mindedness and customer value enhancement orientation. Focusing on Service
Leadership, the programme is aimed to:
• Stimulate participants to think creative and bring out innovative approaches to managing unique characteristics of
the service business namely tangibalizing the intangibility, matching supply with demand uncertainty & volatility,
managing customer satisfaction and service quality.
• Encourage students to go beyond the classroom and learn more on the basis of research and application based art
of services management.
• Enable them to develop a global perspective and integrate the same with India.
• Facilitate them to lay greater emphasis anticipating and predicting the future through honing skills of intuition and gut
feeling besides sound data analysis.
• Train them to be result-oriented by being good on both strategy formulation as well as its successful implementation.
• Develop in them service leadership qualities, people skills, and team orientation by blending both General
Management capabilities and strong service skills.

The Programme
• Being a Services Management Programme, the course equips participants with fundamental service management
skills and an in-depth knowledge in the chosen area(s) of single/dual specialization of the services types.
• Based on the way the services management education has evolved and the emerging market needs, the programme
focuses on imparting education covering both core services management areas as well as carefully selected classic
and contemporary elective courses, say such as financial services, risk and insurance management services, IT & ITES
services.
• The programme is challenging, hence a large part of learning is based on applied research, live projects and
internship besides classroom conceptualization and cases, quizzes, term papers, written examinations, case
presentation, discussions, etc.
• Being a Service Management course, the stream of electives offered lay a contemporary focus on: Financial Services,
Insurance & Risk Management Services; ITES; Human Resource Services; Retailing & Merchandising Services and
Marketing Services (incl. Research, Consultancy and Communication Services).

Teaching Pedagogy
• One of the key strengths of the PGDM (Services) from Jaipuria Institute of Management, Noida is the variety and
flexibility in the teaching pedagogy used to enable meaningful learning. Each member of the faculty makes use of a
rich basket of pedagogy consistent with the course learning requirements as well as the overall focus of the PGDM
(Services). To recap, the focus of our PGDM is on developing managers with a blend of applied / research based
learning, having global perspective and a futuristic orientation, understand integrated treatment of strategy and
implementation, and develop their entrepreneurial, and leadership & people skills.
• The methods of teaching adopted therefore combine lecture cum discussions, cases, simulations & games, role
plays, self learning projects / studies, field visits, group projects and also independent research. Needless to state that
high quality facilities in the Library and Computer Labs support the learning experience provided at the Institute.

PGDM The Programme Design

SERVICES Spread over six trimesters in 2 years, the programme consists of a Dissertation and 35 courses (25 Core Courses + 10
Elective Courses + 1 Course equivalent Dissertation) offering students the opportunity for specialization in the sectors
offered. Each course of 3 credits engages a classroom teaching of 35 hours.

NOIDA
38 39
 PGDM (SERVICES)
FIRST TRIMESTER
• Managerial Economics
• Computers for Managers
• Business Communication
Curriculum
• Understanding Services Business
• Financial Accounting and Analysis
Noida
• Mathematics for Managers
• Dynamics of Human Behavior
ELECTIVE COURSES
In addition to the following list of elective courses, new additional courses may be offered subject to the required number of
minimum students as well as the availability of faculty resource.

SECOND TRIMESTER FINANCIAL SERVICES

• Business Statistics • Cost and Management Accounting • Managing Human Resources • Financial Planning • Retirement Planning & Employee Benefits • Management Control Systems
• Marketing of Services • Advanced Excel for • Services Operations Management • Financial Engineering • Investment Planning & Management • Infrastructure & Project finance
• Financial Management Management Problem Solving • Portfolio Management • Financial Derivatives & Risk Management • Modern Bank Management

THIRD TRIMESTER
• Leadership
• Supply Chain Management
• Mgt. Information System
• Values, Ethics and Corporate Governance
• Legal and Regulatory Aspects of Business
• Mutual Funds & Beyond
• IFRS (USGAAP)
• Designing Effective Organizations
• Wealth Management
• Research Methods in Mgt.
• Risk Management & Insurance Planning • Tax Planning & Management
• Retail Banking & Financial Services • Global Financial Systems
• Security Analysis & Financial Investments
(Equity & Other Instruments' Research)

FOURTH TRIMESTER INSURANCE & RISK MANAGEMENT

• Actuarial Science • Risk Management & Insurance Planning • Fire & Miscellaneous Insurance
• Analysis of Macro Economic • Strategy and Strategy Formulation • Entrepreneurship Management
• Motor & Marine Insurance • Property Maintenance & Risk Management • Life, Health & Disability Insurance
Environment (Global perspective) • Four Elective Courses of 3 credits each
• Corporate Finance & • Pricing of Life & Health Insurance • Life, Health & Disability
FIFTH TRIMESTER Financial Risk Management (incl. Role of Actuaries) Insurance Underwriting
• Four Elective • Corporate Planning & • Dissertation I • Strategic Management of Insurance Organization
Strategy Implementation
HR SERVICES
SIXTH TRIMESTER • International HRM • Human Resource Information System • Strategic Human Resource Mgt.
• Two Electives • Dissertation II: Submission & Presentation • Recruitment Strategy • Competency Mapping & Performance Mgt. • Knowledge Management

RETAILING & MERCHANDIZING SERVICES

• Managing Retail Verticals • Retail Economics & Store Profitability • Vendor Development & Mgt.
• E-tailing • Retail Store Operations Management • Retail Brand Building & Mgt.
• Mall Management • Retail Selling & Sales Management • Visual Basic for Applications
Streams of Specialization
• Retail Research & Audit • Merchandizing Management (incl. VM) • Supply Chain Mgt. &
The following Six sectors of specialization are proposed to be available to students. In case the number of students specializing in
any sector / elective course is less than ten, the specialization / elective course request may not be entertained. • Strategic Mgt. of Retailing • Management of Store Design & Layout Warehousing Mgt.
1. Financial Services • CRM (incl. Loyalty Programmes) • Category Mgt. & Private Label Development • Management of Store Events,
2. Insurance & Risk Management • Retail Environment: Global Trends & Concepts Advertising & Promotions
3. Human Resource Services
MARKETING SERVICES (INCL. RESEARCH, CONSULTANCY AND COMMUNICATION SERVICES)
4. Retailing & Merchandizing Services
• Below-the-Line Marketing • Foundations of CRM & Measurement • Advanced Marketing Research
5. IT & ITES
• Brand Marketing • Services Communications Management • Media Planning & Management
6. Marketing Services (incl. Research, Consultancy and Communication Services)
• Event Management • Managing Management Consultancy • Advanced Marketing Research
• Public Relations • Integrated Marketing Communications • Management of Marketing
Specialization & Electives • Applied Marketing Strategy • Advertising, Sales Promotion & Research & Ad Agency Services
A student can choose 10 courses in second year from the available basket of courses in either of the following combinations: Marketing Communications
• Dual Specialization: A student can opt for two streams to be specialized. i.e., five courses from each stream. IT & ITES
• Single Specialization: A student can opt for five courses offered in a stream spread over the second year. The other five • Strategic Management of IT • Information Economy & Governance • Data Base Management Systems
courses can be picked from any other available stream(s) in permissible combination. Any student specializing in a single
stream will have to opt for 2 additional courses in one stream in each of term IV and V. • Knowledge Management • Artificial Intelligence and Expert Systems • Data Communication and Network
• ERP • Talent Management in IT/ITES organization • Network Management and Security
• E-Commerce • Internet Marketing and E-tailing • Software Project Management
Summer Internship • Software Risk Management • Data Mining and Warehousing for • Strategic planning and
Summer internship is an essential requirement for award of the diploma. Each student is required to undergo eight-week summer Management Decisions implementation in IT Management
training at leading corporations by undertaking a project of direct relevance to the concerned organization. A presentation on the
project and a viva before a panel of experts will be held.

44 45
 Programme Structure & Framework
PGDM (MARKETING)
Two year full time “Post Graduate Diploma in Management (Marketing)” (AICTE approved)

The objective of this unique programme is to develop world-class marketing professionals with strong market acumen
and value systems. The programme is aimed to:
• Stimulate participants to think creative and bring out innovative approaches to creating and delivering value to
customers.
• Encourage students to go beyond the classroom and learn more on the basis of market research and application
based art of marketing & sales management.
• Enable them to develop a global marketing perspective and integrate the same with India.
• Facilitate them to lay greater emphasis on anticipating and predicting the future.
• Train them to be result-oriented by being good on both strategy formulation as well as its successful implementation.
• Develop in them market leadership qualities, people skills, and team orientation.

The Programme
• Being a Marketing specialist programme, the course equips participants with fundamental marketing management
skills and an in-depth knowledge of building a customer centric organization.
• Based on the way the marketing function has evolved as well as the current turbulent times and the emerging market
needs, the programme focuses on imparting education covering both core marketing area courses as well as
carefully selected classic and contemporary elective courses in the areas of retailing and merchandising, marketing
communications, services marketing, international marketing, rural marketing and general marketing. An empirical
study of the art of marketing practice to be submitted in the form of a dissertation will further assist students to become
sound marketing professionals.
• The programme is challenging, hence a large part of learning will be based on applied research, live projects
and internship besides class room conceptualization and cases, quizzes, term papers, written examinations, case
submissions and discussions etc.
• Besides a large number of core marketing and other functional area and strategy courses, the participants study
innovative courses in Internet Mktg & e-tailing, Below-the-line Mktg, Event Mktg, Bottom of Pyramid Mktg, Rural Mktg,
Financial Services Mktg, Sports Mktg, Green Mktg, etc.

Teaching Pedagogy
• One of the key strengths of the PGDM (Marketing) from Jaipuria Institute of Management, NOIDA is the variety and
flexibility in the teaching pedagogy used to enable meaningful learning.
• The methods of teaching adopted therefore combine lecture cum discussions, cases, simulations & games, role
plays, self learning projects / studies, field visits, group projects and also independent research. Needless to state that
high quality facilities in the Library and Computer Labs will always support the learning experience provided at the
Institute

The Programme Design

• Six trimesters spread over 2 years with a summer break between the first and second year of study to be utilized for
Summer Training.

PGDM •
•
Over 1200 Direct Class Teaching hours.
Total 35 Courses and a Dissertation.

MARKETING •
•
•
30 Core Courses (including 12 core marketing courses) + 05 Elective courses + one course equivalent Dissertation.
Each course of 30 sessions.
Each session of the duration of 75 minutes

NOIDA
46 47
 PGDM (MARKETING)
FIRST TRIMESTER
• Managerial Economics
• Computers for Managers
• Business Mathematics and Operations Research
SECOND TRIMESTER
• Consumer Behaviour
• Statistics for Management
• Financial Management
THIRD TRIMESTER
• Marketing Research
• Leadership
• Retail Marketing
FOURTH TRIMESTER
• One Elective Course
• Supply Chain Management
FIFTH TRIMESTER
• Dissertation I
• One Elective Course
• One Elective Course
SIXTH TRIMESTER
• One Elective Course
Curriculum
• Business Communication
• Financial Accounting and Analysis
• Cost and Management Accounting
• Strategic Marketing Management
• Legal and Regulatory Aspects of Business
• Information System for Decision Making
• Organizational Change and Development
• Product and Category Management
• Distribution and Sales Management
• Values, Ethics and Corporate Governance
• Customer Relationship Management
• Corporate Planning and Strategy Implementation
• One Elective Course
Noida
• Understanding Marketing
• Dynamics of Human Behaviour
• Managing Human Resources
• Operations Management
• Marketing of Services
• Strategy and Strategy Formulation
• Advertising and Sales Promotion
• Brand Marketing Management
• Dissertation II
“The real benefit of the Jaipuria
method of teaching is that students
get to learn about how to handle
complexity and how to handle
changing requirements from clients.
The real benefit of hiring
Management students is that they
probably have worked harder on live
projects than they ever would in a
company and therefore they really
are up and running quickly.”
Arun Bhattacharyya
Faculty
Summer Internship
Each student is required to undergo eight-week summer training at leading corporations by undertaking a project of direct
relevance to the concerned organization. It should be noted that summer internship is an essential requirement for award of the
PGDM (Marketing) Diploma.

Streams of Specialization ELECTIVE COURSES

The following Six areas of specialization are proposed to be available to students. If the number of students specializing in any
elective course is less than ten, the specialization/elective course request may not be entertained. With the commencement of the third term of first year, the students will indicate the choice of any five elective courses for study
in second year. If the number of students specializing in any area is less than 10 the specialization request may not be
1. Retailing & Merchandizing Marketing
entertained. A listing of proposed electives is given above.
2. Rural Marketing
3. Marketing Communications
4. International Marketing RETAILING & MERCHANDIZING MARKETING
5. Services Marketing • Retail Environment: • Shopper behaviour & Retail Advertising • Retail Location & Development
6. General Marketing Global Trends & Concepts • Retail Economics & Store Profitability • Retail Store Operations Mgt.
• Merchandizing Management (incl. VM) • Strategic Mgt. of Retailing
The Internship RURAL MARKETING

Experience • Rural Marketing in India

• Marketing of Food Products
• Bottom of Pyramid' Marketing
• Strategic Mgt. of Retailing
• Marketing of Agri-Inputs

MARKETING COMMUNICATIONS
As part of our project, we collected data and • Public Relations • Integrated Marketing Communications • Below-The-Line Marketing (BTL)
we evaluated marketing opportunities and • Event Marketing & Management
researched whether they’re achievable and INTERNATIONAL MARKETING
profitable. I’ve interviewed numerous • International Marketing • Cross-Cultural Management • Management of MNCs
executives thus I developed great deal of • International Business • Export Marketing and Procedures & Documentation
confidence in talking to people of different
backgrounds. You become very good at SERVICES MARKETING
• Bank Marketing • Insurance Marketing & Sales Management • Service Operations Management
establishing clear lines of communication and
• E-tailing • Marketing of Financial Services
building a rapport.
GENERAL MARKETING
Xoiisd sdvsdv • Social Marketing • Competitive Analysis and Marketing Strategy • Internet Marketing and E-tailing
Alumni
• Logistics Management • Channels 2 Market Management

48 49
 AdmissionProcess
The Jaipuria
What Employers want:
Right know-how
Eligibility
The Programmes at Jaipuria are targeted at individuals with high potential for success in business and industry. Such
individuals must have successfully completed a Bachelor's degree or equivalent (under 10+2+3 system) with at least 50%
aggregate marks or equivalent CGPA in any discipline from a University recognized by Association of Indian
Universities/AICTE.

Candidates appearing in the final year of their bachelor's degree are also eligible, provided they complete all formalities
of their examination prior to the month of June in the current year. Such candidates, on selection, will be allowed to join
the programmes only provisionally subject to successful passing & completion of the bachelor's degree examination by
securing at least 50% aggregate marks or equivalent CGPA.

Non-fulfillment of this condition will automatically result in cancellation of the provisional admission.

Selection Process
Admissions are made on the basis of merit, based on:
• Valid Score in the written admission test CAT/MAT/XAT/ATMA (GMAT for foreign students)
• Past academic record/work experience, and
• Performance in Group Discussion and Personal Interview.

The Admissions are aimed at taking in deserving

students with a passion for change and management

Group Discussion and Interview

The Group Discussion and personal interview are integral components of the admission process. The objective is to
identify and assess interpersonal skills in addition to the overall knowledge of the student. The Group Discussion and
Personal Interview of the short-listed candidates is conducted at Noida, Lucknow, Jaipur, Kolkata, Varanasi, Patna,
Chandigarh, Mumbai, Bangaluru, Ranchi, Bhubaneshwar and Guwahati. Candidates are allowed to indicate their
preferred centre(s) for group discussion and intervie. If a candidate's preferred centre is not available, the candidate is
informed of the change.

Admission Offer
Final selection is based on a careful evaluation of the applicant's Academic record, Work experience, Entrance test score,
Group Discussion and Personal Interview score. Successful candidates will be informed of their final selection. The
selected candidates must pay their first fee installment within two weeks of receiving the admission offer, failing which the
offer will stand withdrawn.

Young aspirants often faces problem when it comes to making right kind of choices. At Jaipuria we provide quality education to
the students who come in for training & development. We are committed to quality education at every step. Be it curriculum
development, curriculum upgradation, teaching methods or infrastructure. Good education in management should combine
theory & practice to provide the right know-how to the managers of the future.

Dr. Sushma Vishnani

Faculty

50 51
 What Employers want:
Awareness
The Jaipuria

•
•
P lacement Process
Invitations are sent to the companies for placements.
Companies are required to fill up and submit the Response Form
attached with the placement brochure. A doc. file of the Response
Form is available here.
• A mutually agreed date is decided for Pre-placement talk and
summer placements.
• Date and Slot are allotted to the company for Lateral placement /
Final placement.

Pre Placement Talk (PPT)

The pre placement talks provide an excellent opportunity for the students
to know the company profile, its offers and the career growth paths
available. Companies give a formal presentation which is followed by
an interactive session on queries of students.

Selection Process
The selection process is decided as per the rules & regulations of the
institute and requirements of individual companies.

Final Placement
The scheduling of a company is done according to student preferences
where in following criteria are considered.
• Job Profile
• Career Growth Opportunities
• Remuneration
• Past associations with JIM

Lateral Placement
Students in the current batch with prior work experience can be
handpicked by companies.

Important Dates
• Pre-placement talk: 15th September 2009 onwards
• Summer Placements: 15th September 2009 onwards
At Jaipuria we provide the corporates a battle-ready professionals ready to take on the challenges in the real world, • Final Placement: 2nd and 3rd weeks of Nov 2009 and 2nd and 3rd
with confidence. To build up awareness in the students, we encourage interaction with the corporate on a regular weeks of Jan 2010
basis & identifying their requirements in terms of skill sets. We built upon the assessment of those areas where the
Dates suggested by companies are also welcome
students need to be trained & groomed. Initiatives by way of skill develop workshops for the students, interaction with
• Lateral Placement: As per the requirements realized by the
the alumnus; lecture series by the doyens from the industry all heighten awareness in the students about the real-
companies
world hurdles & its potential work-arounds.

Prof. V. V. Ratna
Faculty

52 53
 Past Recruiters
Acidaes Solutions
Alliance
Green City NTPC
Response / RequisitionForm
ORGANIZATIONAL DETAILS
HCL Oberoi Hotels & Resorts Name of the Organization:

Amroon Foods HDFC Bank PCS Technology Contact Person: Designation:

Appejay Surendra HDFC Standard Life PNB Address:

Asian Paints ICEC Council Polar Industries

Aviva Pyramid Consulting Telephone: Fax: E-mail:

Bajaj “Great interaction Reliance Energy

with some excellent FINAL PLACEMENTS
Bank of America Religare
students-Keep it up”
Barclays Bank Ganesh Natarajan Sahara India CATEGORY OF LOCATION OF PREFERRED ACADEMIC
Chairman- NASSCOM STUDENTS ASSIGNMENT BACKGROUND
Bell Paperz Share Khan Ltd. MARKETING a) COMMERCE
RETAIL
Bharti Airtel ICICI Bank SriRam Piston & Rings SCIENCE
FINANCE b)
Bhilwara Group ICICI Prudential SRL Ranbaxy HR BBA/BMS
SERVICES c)
Blue Star IDBI Bank Standard Chartered ENGG/TECH
INTERNATIONAL BUSINESS
Capital IQ IHDP Tata AIG IT d) HUMANITIES

“I enjoyed this visit to IndiaBulls TCY Online

JIML and the interaction TYPE OF REQUIREMENTS
Indian Airlines Tecumseh
with the faculty & 1. Work Experience Required
J.K. Cement Theme Venture
students. A very good 2. Summer Interns Required
experience” Karvey consulting Unicorn Investment
Vinit Chauhan
Vice President, JP Morgan UK Kota Unicorn Real Estate PREPLACEMENT PRESENTATION DETAILS
Centrum Direct Laurent & Benon 1. Date Of Presentation
“It was a pleasure to 2. Duration
Centurion Bank LG Electronics
be at JIM and smell the 3. Facilities Needed
Channel One March Infotech excitement of students.
CITI Financials Max New York Life Wish the students great
IMPORTANT DATES
2 years of learning”
Corporation Bank Insurance Shailesh Jejurikar • Pre-placement talk : 15th September 2009 onwards
Marketing Head, P&G, Australasia & India

Daffodil software
elets Technomedia
Fortis Securities
Mohan Meakins • Summer Placements : 15th September 2009 onwards
• Final Placement : 2nd and 3rd weeks of Nov 2009 and 2nd and 3rd weeks of Jan 2010
NDPL Vaadi Herbals Dates suggested by companies are also welcome
• Lateral Placement : As per the requirements realized by the companies
New Holland Tractors Varun Beverages

GM NOKIA Yamaha For more contact details, please turn over.

54
 Placement fortnights
For any further information, Please contact :
Nov 2009: 2nd and 3rd weeks Summer Internship Process
Lucknow NOIDA Jaipur Corporate Placement
Postal Address: Postal Address: Postal Address: Postal Address:
Jan 2010: 2nd and 3rd weeks Placement Week
Vineet Khand, Gomtinagar, A-32A, Sector 62, 1, Bambala Institutional Area, A-32A, Sector 62,
Lucknow-226 010 Noida 201309 Pratap Nagar, Sanganer, NOIDA 201309
Jaipur-302 033
Telephone Numbers: Telephone Numbers: Telephone Numbers:
91-522-2394296-97 91-120-4638300-01 Telephone Numbers: 91-120-2403850-54
91-522-2398096 91-120-2403379-81 91-141-2771330-33 Ext.: 260
91-120-2403850-54
Fax Number: Fax Number: Mobile Number:
91-522 2394295 Fax Number: 91-141-2771334 91-9953657140
91-120 2403378
Website: Website: E-mail:
www.jiml.ac.in Website: www.jimj.ac.in placement@jaipuria.ac.in
www.jimnoida.ac.in
 Jaipuria Institute of Management
JAIPURIA INSTITUTE OF
MANAGEMENT

Lucknow
Postal Address: Telephone Numbers: Fax Number: E-mail:
Vineet Khand, Gomtinagar, 91-522-2394296-97 91-522 2394295 www.jiml.ac.in
Lucknow-226 010 91-522-2398096

NOIDA
Postal Address: Telephone Numbers: Fax Number: E-mail:
A-32A, Sector 62, 91-120-4638300-01 91-120 2403378 www.jimnoida.ac.in
Noida 201309 91-120-2403379-81
91-120-2403850-54

Jaipur
Postal Address: Telephone Numbers: Fax Number: E-mail:
1, Bambala Institutional Area, 91-141-2771330-33 91-141-2771334 www.jimj.ac.in
Pratap Nagar, Sanganer,
Jaipur-302 033

Corporate Placement
Postal Address: Telephone Numbers: Mobile Number: E-mail:
A-32A, Sector 62, 91-120-2403850-54 91-9953657140 placement@jaipuria.ac.in
NOIDA 201309 Ext.: 260

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