PROJECT SYNOPSIS

ON
“Innovative Media in Advertizing in India”
SUBMITTED TO
International Academy of Management &
Entrepreneurship
Bangalore.
PGPM-5th Sem.

SUBMITTED BY
Pawan Sahni - PGPM-0810-15.
GUIDED BY:
Mr.Prassana Venkatesh

International Academy of Management &

Entrepreneurship
Session (2008-2010)
 Proposed Title of the Project

A Study on Innovative Media in Advertising Industry in India

 Theoretical Background

• To Identify the difference between traditional and these innovative

media.

• To find different problems associated with service.

• To find the needs for these innovative Medias.

• To find out those strategies which can help the Companies who are
dealing with innovative media.

 Objective of the Project

• Calculation of market share

• Organizational structure
• Market potential
• Selecting the pricing objective -

 Research Design

• Define the problem, the decision alternative, and the research

objectives.

• Develop the research plan

• Collect the data

• Analyse the data

• Present the findings

 • Make the decisions or arrive at the solutions

 Tools for Data collection

• Questionnaire- A format based on

• Interviewing – 30 Advertising Companies

• Published materials.

• Internet.

 Methodology of Analysis

• Comparative analysis

• Excel sheet

• Different charts

• Feedback analysis

• Market capitalization

 Limitations

• limited area i .e Bangalore only

• Sample size- 50 odd Advertising Agencies & Event Companies

 Relevance

• My research will help the company to get Fair Idea about Customer’s
Behaviour, Satisfaction level and Customer’s perception in respect to
these innovative media.

• Will help to think on those findings which helps to maintain market share

• Will help in formulating different sales strategy

 • Findings will help to players to form a customized plan according to
different corporate

(Sign. of Student) (Sign. of

Project Guide)

Pawan. Sahni Mr.Prassana

Venkatesh