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Product Reputation Market Intelligence Report for Computer Speakers

Prepared for Gregory Yankelovich,


May 30, 2010

Product Name Manufacturer CSI PFS PRS PSS No. of


Reviews

Logitech Z-3 Wood Grained 2.1 Speakers Logitech 1.76 1.70 1.03 1.04 45

X-Mini II Capsule Speaker XMI 1.74 1.68 1.04 1.02 111

Logitech X-530 5.1 Speaker System Logitech 1.65 1.66 1.03 1.00 180

Altec Lansing VS2521 2.1 Computer Speakers with Powered Subwoofer (Black) Altec Lansing 1.64 1.66 1.02 1.01 49
Technologies

Cyber Acoustics CA-2022R 2.0 Computer Speakers- Black Cyber Acoustics 1.62 1.55 1.00 1.00 36

JBL Duet PC Speakers (2-SpeakerS, Aluminum) Harman Kardon 1.58 1.59 1.01 1.00 262

Altec Lansing IM510 Speaker System Altec Lansing 1.57 1.55 1.03 1.00 90
Technologies

Bose Companion 2 Series II multimedia speaker system BOSE 1.49 1.54 1.03 1.0 266

PRO-POWER - Portable speakers PRO-POWER 1.47 1.46 1.01 1.01 166

Laptop Speakers - USB, Portable, Compact, Travel Speaker for PC and Mac - B-Flex 2 Hi-Fi Stereo USB Speaker (Black) JLab Audio 1.37 1.41 1.01 1.00 101

Sony SRS-P7 Passive Speaker System with Stereo Mini-Plug Input Sony 1.19 1.21 1.06 1.0 38

As of May 30, 2010 the Computer Speakers category contains metrics for 136 products based on the analysis of 10265 customer
reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.

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