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Chapter four
This chapter talks about how an idea or behavior spreads in a society, then even
lead to other societies, this mediated by the media and technologies of our era.
This is thanks to the constant search for innovation by humans, then it is innovation
expands communication channels with the help of time and manages to change
social systems.
Chapter five
This chapter was explained by us, so I understand that it was only exhibitions of
my colleagues, I chose to leave this blank.
Chapter six
This chapter discusses the issue of incentive motivators. As that defined as a
behavior that I will be present with more or less frequently, these can be based on
biological and cognitive processes (symbolic representations, internal standards,
and personal assessments).
The same incentives are divided into categories: primary needs, sensory, social
and monetary.
However, there are variations in the structure of these incentives, for example, an
incentive not have the same power in an individual to a group area, mutual support
social help much in some cases, they go through a process where they acquire,
generalize and stabilized in social practice.
Chapter seven:
Here we talk about the vicars motivators because they are an important part when
talking about human behavior. Most of our behaviors are learned because we
observe the behavior of others, as well as its consequence.
This allows us to be involved to risk less of a negative or dangerous situation, and
people like to do things that they know will result.