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A Mi Madre NELI Por su Apoyo incondicional y por su gran cario que me demuestra da a
da. A Mi Padre Waldimar por su constante Apoyo y por ser mi gran ejemplo a seguir. A
ROBERTO, mi Esposo por estar siempre a mi lado alentndome a seguir y lograr alcanzar
mis metas. A Mi Hijo Nandito por ser la razn de mi vida y darme las fuerzas necesarias
para superarme da a da. A Mis Hermanos y cuados ROCO Y GUSTAVO ROBERTO Y
MIRIAM NELITA por su cario y apoyo.
A MI 2da. FAMILIA ALBERTO Y MARCI
CARLOS Y MIRIAM MARA ESTELA por sus consejos y apoyo.
A un gran profesional y
amigo Ing. CARLOS SHYGIO por su apoyo incondicional en la elaboracin del presente
trabajo, por sus consejos y amistad sincera. A mi ASESOR ING. CSAR SANDOVAL Por
sus recomendaciones para la culminacin del presente trabajo.
A mi amiga MONICA por
demostrarme su amistad sincera, y alentarme a alcanzar esta meta.
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El presente trabajo intenta demostrar la oportunidad de negocio para la ejecucin de una empresa
importadora de material dental (que inicialmente se encargar de importar Guantes de ltex para
examen), dicho Plan de Negocio fue encargado por el Centro Odontolgico Americano, quien
evaluando su demanda de material dental considera importante iniciar una empresa de este rubro.
En el captulo I. Se expresa algunos conceptos generales que nos ayudar a entender mejor
los puntos a tratar, en el captulo II. se trata de dar una idea clara de la envergadura del Centro
Odontolgico Americano, tanto en el aspecto organizacional as como en el consumo mensual de
material dental, bsicamente en Guantes de Ltex para examen.
En el captulo III. Realizamos el estudio general de factibilidad para la ejecucin de una
empresa importadora de Guantes de ltex, empezando por evaluar la situacin actual
macroeconmica del pas en el cual nos estamos desenvolviendo, luego realizamos el anlisis de
la organizacin en la que detallamos los pasos a seguir para la constitucin de empresa, visin,
misin y objetivos de la empresa as como su ubicacin y tamao, luego realizaremos un estudio
de mercado, evaluando la demanda y la oferta de manera interna (Empresas ofertantes) y de
manera externa (Empresas Proveedoras extranjera) lo que nos permitir tener una referencia de
los precios del mercado con respecto a las cajas de guantes de ltex para examen.
En el Captulo IV, Evaluamos todos los trmites que se requieren para poder realizar la
importacin de este tipo de material mdico. As como los pasos a seguir para obtener los
documentos necesarios.
En el Captulo V, se estudia la organizacin que tendr la empresa importadora, tanto para la
implementacin como para su funcionamiento.
En el captulo VI, realizamos un anlisis general de los principales indicadores operativos,
lo que nos permitir determinar un precio de venta al pblico de nuestro producto a importar as
como el volumen aproximado de importaciones. Terminando con las conclusiones y
recomendaciones sobre ste.
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Sistemas de Produccin: Planeacin, Anlisis y Control. RIGGS, JAMES L.

Mercadotecnia: Conceptos y Aplicaciones. SCHENE, CHARLES D.
Investigacin de Mercados. Aaken, Dara A.; Day Georges.
Revista Comercio y Produccin. Revista de la Cmara DE Comercio. Edicin:
Diciembre/2002
Taller de Planeamiento Estratgico.Universidad Nacional de Ingeniera. Folleto de
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