Captivecattlecampaign7 Dayplan

Notes 5/4: Excellent work so farkeep it up!!!
LH
SOCIAL MEDIA CAMPAIGN 7DAY PLAN

NOTE:Pleaseaddlinkswhereverpossiblesothatthisdocumentcanbeusedtoseeall
theworkyouvedoneyoucancontinuetorevisethisdocumentandaddlinksasyou
posteachday
NAME OF GROUP/ISSUE: Captive Cattle

HOMEBASE:
http://tgemora.wix.com/captivecattle
Listofresponsibilitiesforeachgroupmemberonthehomebase
Blogpostintroduction(Arvind)
Addingpetition(Jd)
Infographic(Kayla)
MondayMay2
DAY1:GettingStarted
Themefortheday:FactsonCattleandCattleConsumption
ArvindCadambiPost#1
PlatformforPost#1:
Twitter
TextofPost#1(Clickbait):
Wanttoloseweight?Cutthebeef!Retweetthistopeopleyou
careabout.
Hashtagsincludedwithpost:
#39canimals,#DidYouKnow,#MercyForCows
Linktotheimage,website,video,etc.ifusedinpost:
http://blogs.wsj.com/numbers/howmuchmeatdoamericanseatthenandnow1792/
ReviewerNameandcommentsonpost:
JdBatther:Goodjobinprovidingagoodlinkon
statisticalfactsofmeatconsumptionandgreatjobonengagingthepeoplebyasking
themtoretweetthepost.
<agreedgoodjob!LH
Rhetoricalappealsused:
Logos
Purposeofpost:
RaiseawarenessonhowmuchmeatisconsumedbyAmericans.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?
ItasksforaretweetanddrawsattentiontotheconsumptionofcattleintheUSwhichis
higherthanmostpartsoftheworld.Itappealstotheuniversaldesiretoloseweight
whichtypicallydoesnotincludeheavymeatconsumption.
<<therearesomeinteresting
graphicsaboutmeatconsumptionbycountrythatyoucoulduse,toolh
ArvindCadambiPost#2
PlatformforPost#2:Twitter
Knowwhereyourcowsaregrowingup?Tagyourfriendwho
doespaleo.
Hashtagsincludedwithpost:#
39canimals,#MercyForCows@EverydayPaleo
http://www.businessinsider.com/overcrowdedchinesefarmsphotos20136#some20000cattle
arefedand200slaughtereddailyatthisfarminchina6
Ilikethelinkwhichyousharedasitcontainsdirect
imageswhichappealmoretothepublic.
Pathos,Logos
Purposeofpost:
Toshowtheovercrowdedcellswhichcowslivein
Yesitastotagsomeonewhoengagesinthepaleodietwhichencouragesameatbased
diet.
ArvindCadambiPost#3
PlatformforPost#1:
Twitter
ArethereHappyCows?
#39canimals,#MercyForCows,#DidYouKnow,#HappyCows
http://freefromharm.org/animalproductsandculture/marketingversusrealitythemythoftheor
ganichappycow/
JdBatther:Goodlinkused,butImnotsurewhat
rhetoricalappealsyouregettingathere.Ialsosuggestmaybetryingtocreateabetter
captionfortheposttoappealtothepublic.
Ethos
Purposeofpost:
Informationonthestateofcattle,educatedothersonthefallacyof
healthycows
Nothisonedoesnot.
TylerGemoraPost#1
Twitter(pinned)
TextofPost#1(Clickbait):Ifyouwanttohelpcontributetoourcausetostopcruelty,visitour
website(html).<<
goodjob,todrivetraffictoyoursite!lh
Hashtagsincludedwithpost:#39canimals#mercyforcows
Reviewercommentsonpost:Kayla.Yesthiswillfitoutinitialstageofsettingupthecampaign
anddrawingattention.
Rhetoricalappealsused:Ethos,pathos
Purposeofpost:Getpeopletogotowebsite
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Yes,it
askspeopletoseethewebsiteforourcampaignthroughouttheweek.
TylerGemoraPost#2
Twitter(retweet)
TextofPost#1(Clickbait):AppliestoEVERYanimal,includingcows!
Hashtagsincludedwithpost:#39canimals#mercyforcows#cowspiracy
https://twitter.com/Cowspiracy/status/710844883984973824
Reviewercommentsonpost:Kayla.agoodsuggestionforfoodthatkilfree.Itismoretobea
suggestionforDay3post,whichisthemeatalternativeone.
Rhetoricalappealsused:Pathos
Purposeofpost:Toshowhowourgroupwantstostopcrueltyandeatingofcows
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?No
TylerGemoraPost#3
Twitter
TextofPost#1(Clickbait):JustSOMEwayspeopleusecowsindespicableways.
http://www.farmsanctuary.org/learn/factoryfarming/dairy/
Reviewercommentsonpost:Kayla.itfitsourtheme.Itisagoodanddetailedoverviewoffacts
ofcattleconsumption.
Rhetoricalappealsused:Ethos,pathos,logos
Purposeofpost:Getpeopleknowledgeaboutcowsandgetthemtosupportusfromfacts
JdBattherPost#1
PlatformforPost#1:
Twitter
TextofPost#1(clickbait):
#DidYouKnow21millioncalvesareslaughteredyearlyforcheap
meat?Readmoreshockingfactshere
Hashtagsincludedwithpost
:#MercyForCows#DidYouKnow#39canimals
Linktotheimage,website,video,etc.ifusedinpost
:
http://freefromharm.org/dairyfacts/
TylerGemora:makesureyourtweetfitsthe
charactercount(140charactersincludinghashtags).
Logos
Purposeofpost:
Toraiseawarenessoncowstreatmentthroughdairies/slaughterhouses.
Doesnotaskforparticipation,simplycontainsalinkforviewersinterestedonthetopictofollow.
JdBattherPost#2
PlatformforPost#2
:Twitter
TextofPost#2(clickbait)
:GotMilk?Takeadeeperlookatwhereyourmilkreallycomes
from
:#MercyForCows#Healthy#39canimals
http://www.alternet.org/story/145378/got_milk_a_disturbing_look_at_the_dairy_industry
TylerGemora:Wheredidyougetthisinformation?If
itisfromthesamelinkasyourprevioustweet,yourebeingredundant.
Logos
Purposeofpost:
Toraiseawarenessoncowstreatmentthroughdairies/slaughterhouses.
Doesnotaskforparticipation,simplycontainsanimageandafacttoraiseawareness.
JdBattherPost#3
PlatformforPost#3
:Twitter
10reasonstoNOTeatcows!
#MercyForCows#RaiseAwareness#39canimals
http://www.peta.org/living/food/top10reasonseatcows/
TylerGemora,maybethepurposeyoustateis
actuallytovisitthewebsite(providingalinktoawebsitetoviewisdifferentthanaskingpeople
tolookatourwebsitebecauseitaskspeopletolookatOURcause,notjustasinglearticle)
Rhetoricalappealsused
:Pathos
Purposeofpost
:Togetthepublictovisitourwebsite.
Providesalinkforsupportersontheissuetofollow.
KaylaXingPost#1
TextofPost#1(Clickbait):Scientistsareworkingtomakecowsobsolete
Hashtagsincludedwithpost:#MercyForCows#39canimals
http://www.businessinsider.com/scientistsareworkingtomakecowsobsolete20164?r=UK&I
R=T
ReviewerNameandcommentsonpost:ArvindCadambi,Informativearticleandshowshow
cowsarebeingusedandmostlikelyabuseinvariousapplications.
Rhetoricalappealsused:pathos
Purposeofpost:Togetpeopleattentiontosavecows
Givesomethoughtsandsuggestionsonsavingcowsindifferentareas.
KaylaXingPost#2
TextofPost#2(Clickbait):HowmuchhurttocowswhenwedrinkMILK?
Hashtagsincludedwithpost:#MercyForCows#39canimals#milkhurts
http://www.peta.org/issues/animalsusedforfood/animalsusedfoodfactsheets/cowsmilkcruel
unhealthyproduct/
ReviewerNameandcommentsonpost:ArvindCadambi,Thefactsarepowerfulandusing
PETAasareferencelendscredibilitytoourcampaign.
Purposeofpost:Toawarepeopleofhowmilkhurtscows.
Theirthoughtsofdrinkingmilkafterreading.Willtheycontinue?
KaylaXingPost#3
TextofPost#3(Clickbait):Milkhealthyorharmful?
Hashtagsincludedwithpost:#MercyForCows#39canimals#milkhurts
http://nutritionstudies.org/12frighteningfactsmilk/#
ReviewerNameandcommentsonpost:ArvindCadambi,Thepostisinformativebutis
borderingoninformationoverloadwhentakingintoconsiderationtheotherposts.However,itis
goodinitfocusesonourtargetagegroup.
Rhetoricalappealsused:ethos
Purposeofpost:Toraisenewfoundthatmilkisbadforpeopleshealth
Didtheyrealizehowmilkaffecttheirhealthbefore?
DAY2
Themefortheday:BringAwarenesstotheSlaughterhouse
Homebase:Addingapetitionfeature(JD)
ArvindCadambiPost#4
PlatformforPost#1:
Instagram
Nexttimeyousitdownforasteakconsidertheirtreatment.Tag
asteakhouse.Raiseawareness.Signourpetitionathttp://tgemora.wix.com/captivecattle
#39canimals,#MercyForCows,#MercyForAnimals,
#HappyCows,#cow,#steak,#vegan
http://www.blisstree.com/2012/08/22/food/andthisiswhymeatsucksvideoshowssickabused
cowsthatenduponyourplate804/
JdBatther:Thisisaverygood,strongpostasit
couldreallygetthepublictofollowourcampaigntoraiseawarenessonthisissue.
Purposeofpost:
Toshowthehorribletreatmentofcattle.Callactionbypostingon
#happycowsand#steak#vegan
Itaskstheviewertotagasteakhouse.Ilookedafewandfound@mortons(mortons
steakhouse)
ArvindCadambiPost#5
PlatformforPost#1:
Twitter
Seewhereyourbeefcomesfrom!Checkoutourpagetotake
action.
#HappyCows,#cow,#steak,@michaelpollan
http://www.pbs.org/wgbh/pages/frontline/shows/meat/slaughter/slaughterhouse.html
JdBatther:Ilikethecaptionyoureusinghere,but
itmightbebettertoalsoaddthetopicofourcampaigntohelppromoteit.
Ethos,pathos,logos
Purposeofpost:
Togiveaninsidelookataslaughterhouseandhighlightanimportant
documentaryonthetopicthatwouldnotordinarilygetattention.AlsoItaggedtheauthor
ofthearticletotryandcatchhisattention.
Itaskstheviewertocheckoutourgroupspage.
ArvindCadambiPost#6
PlatformforPost#1:
Twitter
Needmoreproofonslaughterhouses?Checkthisout.
#39canimals,#vegan,#vice,#MercyForAnimals,@peta2
https://news.vice.com/article/thishorrificvideoofanimalcrueltyledtotheshutdownofafrench
slaughterhouse
JdBatther:Verygoodvideotoappealtothe
emotionsofthepubliconthisissueandgivevisualrepresentationonthetreatmentthat
cowsreceive.
Ethos,pathos,logos
Purposeofpost:
Togiveamoregraphicdepictionofthecattleslaughtertoinvokea
visceralreactionintheviewer.
Noitdoesnot
TylerGemoraPost#1
Twitter(retweet)
TextofPost#1(Clickbait):Reallygottous.Wouldyoubehappytohaveyourlifetakenaway
forfood?
https://twitter.com/peta2/status/727308957056782337
Reviewercommentsonpost:Kayla.Theuseoflandtofarmcowscauseglobalwarming,and
thisisanareathathelpsalottogetpeople'sattention.
Purposeofpost:Getpeopleemotionallyinvestedinourcause.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Not
directlyitsuggeststostopeatingbeef
TylerGemoraPost#2
Twitter
TextofPost#1(Clickbait):Executionsaredonetocriminals,nothelplessanimals.
http://www.pbs.org/wgbh/pages/frontline/shows/meat/slaughter/slaughterhouse.html
Reviewercommentsonpost:Kayla.Agreattwitteraccountaboutcows.
Rhetoricalappealsused:Pathos,ethos,logos
Purposeofpost:Toshowhowfarmersportraythefinalmomentsofacow
directlyitshowspeoplewhathappenstogettheirmealandwhathappensinthe
slaughterhouse
TylerGemoraPost#3
Twitter/Instagram
TextofPost#1(Clickbait):Findyourowncleverwaytoshowthatcowsdontbelongtrapped.
Linktotheimage,website,video,etc.ifusedinpost:IwillpostanInstagramphoto.
Reviewercommentsonpost:Kayla.itisagoodidea,justneedmoredetails.Maybeacute
cartoonofcowetc...
Purposeofpost:Getpeopleinterestedinshowingtheirdevotiontothecauseinaneasyway.
asksthemtocreatecleverandengagingphotosofshowingwhycowsshouldntbeinfarms.
JdBattherPost#1:
PlatformforPost#1:
Twitter
TextofPost#1(Clickbait):Heartbreakingfootagetakenfromvariousfarms.Thesecowsneed
yourhelp*WatchwithCaution*#MercyForCows#RaiseAwareness
#MercyForCows#RaiseAwareness
https://www.youtube.com/watch?v=GzS8p727gvM
Reviewercommentsonpost:
TylerGemora:betterpost,goodonwarningpeopleofcontent
Pathos
Purposeofpost:
Togivethepublicanideaofhowcowsaretreatedindairies.
No,
thispostistoappealtotheemotionsofthepubliconthisparticulartopic.
JdBattherPost#2:
PlatformforPost#2:
Instagram
Joinustoraiseawarenessontheinhumantreatmentofcowsin
DairyFarmsbyvisiting(websiteurl)#MercyForCows#RaiseAwareness#SavetheCows
#MercyForCows#RaiseAwareness#SavetheCows
Reviewercommentsonpost
:TylerGemora:goodongoingtomultipleplatforms,butno
appeals
ethos
Purposeofpost:
Togetthepublictojointhemovementonraisingawarenessuponthisissue
andtovisitourwebsite.
Yes,thispostasksaudiencetovisitthewebsitetohelpraiseawarenessontheissue.
JdBattherPost#3:
PlatformforPost#1
:Twitter
Joinustohelpfightagainsttheinhumanetreatmentcattlereceive
dailyonfarmsbysigningthispetition!
http://www.thepetitionsite.com/745/100/735/demandandendtothecrueltycattlefaceeveryday
ondairies/
TylerGemora:Howisthisdifferentfromgettingpeopletogoto
ourwebsite?(Askingforexplanation,notfordepictingthistweetasbad)
Ethos
Purposeofpost:
Togetpeopletosignthepetitionandhelpraiseawarenessonthisissue
Yes,asksthepublictosignthepetition
KaylaXingPost#1
TextofPost#1(Clickbait):#DidYouKnowCheckthisout!10DiaryFactsthatYouWouldNever
Know!
Hashtagsincludedwithpost:#MercyForCows#39canimals#DiaryFacts#FreeFarmCows
http://freefromharm.org/dairyfacts/
https://youtu.be/SYJPbrxdn8w
Reviewercommentsonpost:ArvindCadambi,Verygraphicasitdrawsastrongreaction.
Rhetoricalappealsused:pathos,ethos
Purposeofpost:Tomakepeoplerealizehowcrueltofarmcowsandhowcrueltodrinkmilk.
Doesnotaskforparticipation,butcontainsseveralimagesandonevideofromyoutubeto
support.
KaylaXingPost#2
TextofPost#1(Clickbait):NomoreSlaughterhouse!CheckoutthisDairyFreeCheese!!
Hashtagsincludedwithpost:#MercyForCows#39canimals#DiaryFree#FreeFarmCows
http://www.treelinecheese.com/whydairyfree.html
Alsoseverallinkstolearnmoreaboutdairyfree,graphicthingsandsomecharities.
Reviewercommentsonpost:ArvindCadambi,ThelinkisfinebutIwouldchangethelinktobe
directedtothevideo.
Purposeofpost:Toofferpeoplemorechoicesofdairyfreeproducts.
Doesnotaskforparticipation,butcontainsseveralimagesandonevideofromyoutubeto
support.AlsolinkstoWhatyoucando
KaylaXingPost#3
TextofPost#1(Clickbait):OldMacDonaldsHappyFarm?CowsNOThappyanymore!
Hashtagsincludedwithpost:#MercyForCows#39canimals#FreeFarmCows
http://www.humanemyth.org/happycows.htm
<iframe
src='https://docs.google.com/presentation/embed?id=1OFt7ZipBTtk0lN9Wp3lJ4VO0oa_zgXf0Ej
NjKTWp0GA&start=false&loop=true&delayms=10000'frameborder='0'width='427'height='349'
allowfullscreen='true'mozallowfullscreen='true'webkitallowfullscreen='true'></iframe>
Reviewercommentsonpost:ArvindCadambi,ThishastoomuchinformationandIwould
recommendchangingitout.Iwouldtrytoredirectpeopletomaybealisttypeofwebsiteorfacts
spelledout.Thissitecontainslengthyarticleswhichmaypreventattention.
Rhetoricalappealsused:logos,ethos,pathos
Purposeofpost:Tomakepeoplerealizehowcruelthatindustriestreatcows.Howeatingcows
harmcows.
TorelatetheirthoughttochildhoodmemoriesofOldMacDonaldsFarmifpossible.
DAY3
Themefortheday:Discussiononmealsandmealalternatives
Homebase:Addingasectionofvegetarianrecipes(Arvind)
TylerGemoraPost#1
Twitter(retweet)
TextofPost#1(Clickbait):Pleaseconsiderhowcows,thesourceofAmericasfood,are
treated.
https://twitter.com/brassa11/status/725845634742374400
Reviewercommentsonpost:Kayla.Itisagoodvisualsource,butitwouldfitbetterforDay1
post.
Rhetoricalappealsused:Pathos,logos,ethos
Purposeofpost:Giveinformationtopeopleabouttreatmentofcowsvisually.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Noe
TylerGemoraPost#2
Twitter
TextofPost#1(Clickbait):Youwouldntdothistoyourparentstogiveyoufood,wouldyou?
http://www.peta.org/issues/animalsusedforfood/factoryfarming/
Reviewercommentsonpost:Kayla.IthinkthiswillfitbetterforeitherDay1orDay2.Andyou
canputyourpictureforDay3!
Purposeofpost:Togetpeopletothinkabouttheissuesofanimaltreatmentinfarmsusing
empathy
TylerGemoraPost#3
Twitter/Instagram
TextofPost#1(Clickbait):Itseasytoaskforanalternativeoption.
Linktotheimage,website,video,etc.ifusedinpost:IwillpostapictureonInstagramshowing
meeatingsomericefromLot5Commonsandlinkit.
Reviewercommentsonpost:Kayla.thiswillfitperfectlyfortheDay3post!!
Purposeofpost:Showhowweasleadersofthegroupparticipateaswell.
askspeopletoeatasubstituteforbeef.
JdBattherPost#1
PlatformforPost#1
:Twitter
Whatsonyourdinnerplatetonight?Trygoingvegetarianfora
mealandpostapictureofyourfood!
:#MercyForCows#Vegetarian
:
TylerGemora:unfinished.Iimagineyouaregoingtotakea
picture,butnoinformationaboutthispostisfilledouthere.
Ethos
Purposeofpost:
Toengagethepublictogovegetarianforamealtoraiseawarenessonour
topic.
Yes,thispostsasksthepublictoeatavegetarianmealandpostapictureofthefood.
JdBattherPost#2
PlatformforPost#2
:Twitter
Jointhismovementandswitchtograssfeddairyproducts!
https://twitter.com/OrganicConsumer/status/725121072094416896?lang=en
TylerGemora:thisisanotherretweet,linktothegrouppage
itselfforthemtojointheircause.
Ethos
Purposeofpost
:Totrytogetthepublictochoosegrassfedproductsovernormaldairy
productsthroughdairies.
JdBattherPost#3
PlatformforPost#3:
Twitter
Dontletcalfsberippedawayfromtheirmotherlikethis.Follow
thislinkandraiseawarenessonthisissue
https://www.youtube.com/watch?v=SYJPbrxdn8w
TylerGemora:goodvideo,goodtextbasedonvideo.P.S.Ifeel
thatyourhashtagofraiseawarenesswillnotworkwelltogroupuswithspecificallyfarm
animalgroupsnorwillithelppeoplesearchforus.
Ethos,Pathos
Purposeofpost:
Thispostistogetpublictoseethepainwhichmothershavetogothroughin
farms,havingtheircalfrippedawayfromthem.
Yesthislinkasksforpeopletovisitthewebsitetoraiseawarenessonthisissue.
ArvindCadambiPost#7
PlatformforPost#7
TextofPost#7
(Clickbait):
Putthebloodyknifedown!Canyougovegetariantoday?Shootusalike.
#39canimals,#vegan,#vegetarian,#MercyForCows,
#MercyForAnimals
JdBatther:Iliketheideaofyourcaption,butmaybewordit
inawaywherethelastsentencedoesntseemabitrepetitive(i.e.Likeourpostifyou
can.)
Ethos
Purposeofpost:
Calltoactiontocutoutmeatconsumptionforaday.Raiseawarenessby
generatingretweetsbyusinggeneralvegetarianhashtags.
Asksviewertoretweetandnotmeatfortheday.
ArvindCadambiPost#8
PlatformforPost#8:
Instagram,Twitter
Whatsyourfavoriteveggieburger?Sendusapic.
#HappyCows,#cow,#steak,@veggie_burgers
JdBatther:Greatjobintryingtogettheaudience
toparticipatebypostingtheirfavoriteveggieburger.Ithelpsalottohelppromoteour
campaign.
Logos
Purposeofpost:
Togetinteractionandgenerateawarenessofourproject.Usingthe
hashtagsaboveshouldpopulateresponsesfromviewersofthehashtagsanddrive
traffictooursite.
Yestheviewertopostanimageoftheirveggieburger
ArvindCadambiPost#9
PlatformforPost#8:
Twitter
Whatsonyourplatetoday?Needideasclickhere.
#HappyCows,#cow
http://www.vegweb.com
JdBatther:Nicejobincreatingacaptiontoappeal
totheaudienceratherthanjustprovidingalink.
Logos,Ethos
Purposeofpost:
Topromotevegetarianismandofferrecipes
Noitdoesnot
KaylaXingPost#1
TextofPost#1(Clickbait):LearntoBakewithoutusingMilk!
Hashtagsincludedwithpost:#MercyForCows#39canimals#FreeFarmCows#BakeWithoutMilk
http://www.livestrong.com/article/483080iswatersubstitutedformilkwhenbakingacake/
Reviewercommentsonpost:ArvindCadambi,Thisoneisstrongespeciallyinthecontextofour
theme.Therecipesareinterestingandhelptobringawarenesstoalternatives.
Purposeofpost:Tosuggestusingreplacementofmilkforbaking.
Askformoresuggestionsandwaysofbakingwithoutmilkfrombakelovers
KaylaXingPost#2
TextofPost#2(Clickbait):MakeaCrazyTastyChocolateCakediaryfree
Hashtagsincludedwithpost:#MercyForCows#39canimals#FreeFarmCows#BakeWithoutMilk
https://youtu.be/6FnEhYZMbnY
Reviewercommentsonpost:ArvindCadambi,Looksdelicious.Iwouldseeifyoucanask
peopletomakethefoodandpostit.
Purposeofpost:Tosuggestusingreplacementofmilkforbaking.
Askformorevegandiaryfreerecipes!
KaylaXingPost#3
TextofPost#2(Clickbait):#whattoeat#VeganLearntoMAKEOATMILKwithwaterandoat!!!
Hashtagsincludedwithpost:#MercyForCows#39canimals#FreeFarmCows#OatmMilk
https://youtu.be/QxaPIoP0FXo
Reviewercommentsonpost:ArvindCadambi.Againitisasolidpost.Iwouldseeifyoucanget
peopletomakethedishandpostapictureofit.
Purposeofpost:Tosuggesthowtomakemilkwithwaterandoat.Dairyfreefood
Thoughtsofmakingoatmilk.Experiencesandfeelingsaftergiveitatry.
DAY4
Themefortheday:Transportcostsandtheenvironment
Homebase:AddaAsyoureadthissentence,[insertstatshere]inhomepage(Tyler)
TylerGemoraPost#1
Twitter
TextofPost#1(Clickbait):Dietingwillhelpmorethanjustyourself
http://www.theguardian.com/environment/2014/jul/21/givingupbeefreducecarbonfootprintmo
rethancars
ArvindCadambi
,Itisnotdirectlyrelatingtoslaughterhouse,but
thetopicactuallyfits.Theuseoflandtofarmcowscauseglobalwarming,andthisisanarea
thathelpsalottogetpeople'sattention.
Purposeofpost:Getpeopleinformed,questiontheirlifestyle
TylerGemoraPost#2
Twitter(retweet)
TextofPost#1(Clickbait):Hopefullythiswillchangesomemindsaboutdairyfarming.
https://twitter.com/Cowspiracy/status/721458292057325570
Reviewercommentsonpost:Kayla,thematerialreferstothedisadvantagesoffarmingcows
andhowit'sbadforenvironment.Itwouldbebettertochangethetextofpoststronger.
Purposeofpost:Toshowhowourgrouphowbadlyothersourcessaythateatingcowsiskilling
theEarth.
TylerGemoraPost#3
Twitter
TextofPost#1(Clickbait):Eventhetransportationstepforslaughteringcowsisbad
http://www.cowspiracy.com/facts/
ArvindCadambi
,greatlinktoaninformativesite.Ilikehowthey
hadacelebratoryfactorhelpingpromotethecause.
Rhetoricalappealsused:Logos,ethos
Purposeofpost:Showhowweasleadersofthegroupparticipateaswell.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?No,itjust
showsthefactsonanexternalwebsite
JdBattherPost#1
PlatformforPost#1:
Twitter
Careforyourthewellbeingofyourlovedones?Takealookat
thislinkandtagsomeoneyoulove
:
http://www.nytimes.com/2015/05/04/business/energyenvironment/howgrowthindairyisaffecti
ngtheenvironment.html?_r=0
TylerGemora:Goodarticle,goodtextoverall.
Logos
Purposeofpost:
Toraiseawarenessontheharmdairiescausetoourenvironment.
JdBattherPost#2
PlatformforPost#2:
Twitter
Wanttoknowhowharmfuldairiesareforourenvironment?Check
outthislink
:
http://e360.yale.edu/feature/as_dairy_farms_grow_bigger_new_concerns_about_pollution/2768/
TylerGemora:Alittlerepetitive,butitgetsthe
messageoutandmatchesthetheme.
Logos
Purposeofpost:
JdBattherPost#3
PlatformforPost#3:
Instagram
#DidYouKnowThedairyindustryalonecontributes3%toglobal
greenhousegasemissions.Signourpetitiontohelpkeepourenvironmenthealthyandfight
againstcattlebeingheldcaptiveindairies!
:#MercyForCows#DidYouKnow#Cows
:addphoto
TylerGemora:thepostisalittlelongforanimage,
wontcrossovertoTwitterwell.
Logos
Purposeofpost:
ArvindCadambiPost#1
PlatformforPost#1:
Twitter
USFederalGovernmentsubsidizesthedairyindustryevenwiththe
negativeeffectsonhealthandtheenvironment:
http://www.usdairy.com/sustainability/industrycommitment/about
Helpspreadthewordandretweet
:#39canimals#UCI
:addphoto
JdBatther:Nicejobinbringingthenationaleffectof
thisissueandaskingthepublictoretweettheposttospreadawareness.
Logos
Purposeofpost:
Toshowthehypocrisyofthefederalgovernmentsubsidizingsustainabilityfor
anindustrythathasshowntomistreatanimalsandtheirproducthasproventohavenegative
sideeffectsontheadultpopulation.AlsoIamusingtheUCIhashtagtoseeifitwillconnectwith
studentsratherthanagenerictag.
Itasksforaretweet
ArvindCadambiPost#2
PlatformforPost#2:
Twitter
CutthebeefcelebrateCincoDeMayowithvegantacos:
:#39canimals#UCI#CincoDeMayo
:
http://kblog.lunchboxbunch.com/2011/10/funvegantacosandmexicanfiesta.html
JdBatther:Greatpostonpresentingalternativesto
meat,butmaybetrytoaddmorehashtagsinceitsashortposttoappealmoretothepeople.
Ethos,Pathos
Purposeofpost:
Tomakeapostthatisrelevanttowhatistrendingtodayandpromoteour
objectiveoflimitingbeefproduction
Noparticipation.
ArvindCadambiPost#3
PlatformforPost#2:
Twitter
SolveCaliforniasDrought:STOPEATINGREDMEAT:
Retweettospreadthemessage
:#39canimals
:
http://www.businessinsider.com/realvillaininthecaliforniadroughtisntalmondsitsredmeat2
0154
JdBatther:Nicejobontyingthisissuebacktothe
droughtbecauseIdefinitelyfeelalotmorepeoplewillfeeldifferentaboutdairieswhenrealizing
howitaffectsourCaliforniawatersupply.
Logos
Purposeofpost:
Californiasdroughthasbeenwellpublishedandmuchoftheblamecanbe
attributedtothedairyindustry.Thearticleismeanttoraiseawareness.
Retweetrequest
KaylaXingPost#1
PlatformforPost#1:Twitter&Instagram
Livestockproductionmayhaveabiggerimpactonthe
planetthananythingelse
#SaveEnvironment
http://science.time.com/2013/12/16/thetriplewhopperenvironmentalimpactofglobalmeatpro
duction/
Reviewercommentsonpost:JdBatther:Nicejobinraisingawarenessontheenvironmental
effectsoflivestockproduction.
Purposeofpost:Tosuggestthedisadvantagesoffarmingtoenvironment.
No,itismoretobeaknowledgebaseforourtopic.
KaylaXingPost#2
TextofPost#2(Clickbait):Eating
MeatInfluencesEnvironment?!
#SaveEnvironment#PETA
http://www.peta.org/issues/animalsusedforfood/meatenvironment/
Reviewercommentsonpost:JdBatther:Iwouldmaybeconsiderusingabettercaption,like
maybeoutlininganegativeeffectoftheissueyourebringingup.
Tellusyourexperienceswiththeseinfluencesthatyourealizedbefore!
KaylaXingPost#3
Meat+Dairy=YourCarbonFootprint!!
#SaveEnvironment
http://science.time.com/2011/07/26/howmeatanddairyarehikingyourcarbonfootprint/
Reviewercommentsonpost:JdBatther:Reallylikethispost.Greatjoboncreatingacaption
whichcatchesattention,andprovidingaveryinformativearticle.
Noparticipation.
Also,ADDsomephotosonInstagram.
Day5
Themefortheday:NewtechnologyandprogressonSavingCows
Homedatabase:Addabuttonforhumanprogressonsavingcows.
Addrecipestosite(Arvind)
TylerGemoraPost#1
Twitter
TextofPost#1(Clickbait):Wouldyouhavethoughttechnologyhelpedthismuchindairy
farms?
Hashtagsincludedwithpost:#39canimals#mercyforcows#technology
https://news.microsoft.com/features/connectedcowshelpfarmskeepupwiththeherd/#sm.000
1tg7bhx4i0ernxu02pmvqt53wg
Reviewercommentsonpost:ArvindCadambi,Goodintropostfortheday.
Purposeofpost:Informspeopleonhowtechnologytodaywouldhelpcowsandimprovetheir
conditions,getspeoplethinkingabouthowtheycouldsavecows.
TylerGemoraPost#2
Twitter(retweet)
TextofPost#1(Clickbait):Peoplecouldhelpsavecowstoo.Itsreallyeasy!
https://twitter.com/cowswithhearts
(Itsa
picturewithoutauniquelink)
Reviewercommentsonpost:ArvindCadambi.Iwouldtag@cowswithheartsasitwill
encouragethemtopromoteourcauseaswell.
Rhetoricalappealsused:Pathos,ethos
Purposeofpost:Askspeopletoparticipateinsavingcowsineasyways.
askstobuyshirtstogivemoneytoacausetohelpsavecows.
TylerGemoraPost#3
Twitter
TextofPost#1(Clickbait):Wealsohaveapetitiontosigntohelpthesecows.
ondairies/
Reviewercommentsonpost:ArvindCadambi.Thepostisfineasitpromotesourpetition.
However,IwouldrewordtoSupportOurCause.Signourpetitionhere:Alsouseaurl
truncatortoshortenthelinkandwouldusemorehashtagsforpromotion.
Purposeofpost:Showanotherwaypeoplecanhelpforfreeanddirectlyhelpourcause.
askstosignapetitionweputuptohelpsavethecows.
KaylaXingPost#1
TextofPost#1(Clickbait):ReplacingBEEFandCHICKEN!!Almostthere!
Hashtagsincludedwithpost:#39canimals#mercyforcows#cowspiracy#Vegan#EatVegan
http://www.csmonitor.com/Technology/2015/1229/Howclosearemeatalternativestoreplacing
beefandchicken
Alsowithonevideoshowhowpeoplereacttothisnewreplacingmeet.
Reviewercommentsonpost:TylerGemora:makesurethegrammarandwordchoiceis
correct,maybepostsomethingaboutthelinkinsteadofjusthowclosewearetotheendofthe
week.
Purposeofpost:Topropagatenewtechofreplacingmeats!Eatvegan
Asktheirthoughtsandexpectationsofthiskindoffood!
KaylaXingPost#2
TextofPost#2(Clickbait):StopDairy!Trynewmilk!
http://modernfarmer.com/2014/12/comingsoon3veganscientistslabgrownmilk/
Reviewercommentsonpost:TylerGemora:goodhashtags,goodmessage,maybethispost
appliestologosaswell?
Purposeofpost:Toshowsomescienceexperimentonsubstitutingdairyproduct.
Noparticipationrequired.
KaylaXingPost#3
TextofPost#3(Clickbait):Onesubstitutionforbeef.Muchmorehealthy!
http://www.dailymail.co.uk/news/article3014050/Labbeefreality10yearsscientist.html
Reviewercommentsonpost:TylerGemora:lookatthephrasingofthefirstsentenceand
improveit,butotherthanthatgreatpostforsubstitutingfood.
Purposeofpost:Toshowascienceexperimentonsubstitutingbeef.
JdBattherPost#1
PlatformforPost#1
:Twitter(retweet)
TextofPost#1(Clickbait):Calvesdontdeservethistreatment.Helpfightagainstthisby
signingourpetition:
#MercyForCows#Dairies#Cows
ondairies/
https://twitter.com/peta/status/728672327408463873?lang=en
TylerGemora:doesntrelatetothedaystheme,butgoodfor
promotingourcause.Mightincludeanappealtoethosaswell.
Pathos
Purposeofpost:
Togetpeopletosignthepetitiontoraiseawarenessonthisissue.
Yes,asksthepublictosignthepetition.
JdBattherPost#2
PlatformforPost#2
:Twitter
Interestingarticleonhowdairiesarebecomingmoreefficientand
cattlefriendly!
#MercyForCows#Dairies#Cows
http://news.extension.umn.edu/2013/05/technologymakesdairyoperationsmore.html
Kayla.Agreatarticletoshowtechnologyofdairyoperations.
Logos
Purposeofpost:
Togetpeopletovisitthewebsiteandseehowdairiesarebeginningto
becomemorefriendlyandefficient.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?No,just
providesaninterestinglinkforthepublictovisitifinterested.
JdBattherPost#3
PlatformforPost#3
:Twitter
TextofPost#1(Clickbait):Howgrazingcowscansavetheplanet!
#MercyForCows#Grazing#Cows
http://articles.mercola.com/sites/articles/archive/2014/01/12/grazingcowsbiologicalfarming.asp
x
Kayla.Thisarticleshowsthebenefitsofenvironmentbysaving
cows.
Pathos
Purposeofpost:
Togetpeopletovisitthelinkandseehowgrassfedcowsarehealthyforour
planet.
No,
justprovidesalinktothepublictovisitiftheyreinterested.
ArvindCadambiPost#1
PlatformforPost#1
:Twitter
TextofPost#1(Clickbait):PlantBasedProteinTechnologyCombattingBeefProteinCraze.
Spreadthewordretweet.
Hashtagsincludedwithpost:#39canimals#Vegan#HappyCows
http://www.onegreenplanet.org/environment/foodtechnologythatmaysavetheplanetplantba
sedprotein/
JdBatther:Reallylikethispost,nicejobinprovidingan
alternativetoreadmeatandgettingthepublicengagedbyaskingthemtoretweet.
Logos
Purposeofpost:
Educatepeopleonthegrowingtechnologyinotherareasthatconsumerscan
getonthehighproteinbandwagon.
Doesthepostaskforparticipation?
Itasksforaretweet
ArvindCadambiPost#2
PlatformforPost#2
:Instagram,Twitter
TextofPost#2(Clickbait):Bestwaytousetechnologytosavecattle?Roamfree.Postapicture
ofahappycow.
Hashtagsincludedwithpost:#39canimals#HappyCows#UCI#MercyForCows
http://www.nytimes.com/2013/11/12/business/anaccidentalcattleranchpointsthewayinsusta
inablefarming.html?_r=0
JdBatther:Reallygreatjobagainongettingthepublicinvolved
throughaskingthemtopostanimageofahappycow.
Logos,Ethos
Purposeofpost:
Oftentimespeoplerelyontechnologytosolveeverything.However,cattle
farminghassometimesusedtechnologytomechanizeproductionelevatingtheinhumane
treatmentofcattle.Onealternativeisencouragingfreerangecattlethatarenotherdedand
madepartofafactorysystemandtreatedasaninputofproduction.Thetweetismeantto
illustratethismessage.AlsoIwillpostapictureoffreerangecattleoninstagram.
Doesthepostaskforparticipation?Itasksforapostofahappycow.
ArvindCadambiPost#3
PlatformforPost#3
:Twitter
TextofPost#2(Clickbait):SeeamoderncattlefarminChina:
http://www.agriland.ie/farmingnews/videoinsidethebiggestdairyfarminchinahometo40000
cows/
Wouldyoueatfromhere?Tweetus
Hashtagsincludedwithpost:#39canimals#HappyCows#UCI
http://www.agriland.ie/farmingnews/videoinsidethebiggestdairyfarminchinahometo40000
cows/
JdBatther:Nicejobonshininglightuponthestressful
environmentsthatcowsareforcedtoliveinandquestioningthepubliconthis.
Logos,Ethos
Purposeofpost:
.Toshowamoderncattlefarmthatusesmoderntechnology.Doesitmake
sense?Doesnotlooklikely.Thevideoshowsafactorywithliveinputs!
Doesthepostaskforparticipation?Asksforaresponseafterviewingthevideo.
DAY6
Themefortheday:DairyCattleHealth
TylerGemoraPost#1
Twitter(retweet)
TextofPost#1(Clickbait):Thisisonecowofmanyinanendlesssupply.
Hashtagsincludedwithpost:#39canimals#mercyforcows#Alberta
https://twitter.com/Stuthefarmer/status/727525394136465410
Reviewercommentsonpost:ArvindCadambi,IwouldrewordtoHereisonecowofthenever
endingsupply.Alsomaybeselectamoregraphicimage.
Purposeofpost:Giveinformationtopeopleabouthowmanysickcowsareinfarms.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Nothing
really,justdiscourageseatingmeatanddrinkingmilk
TylerGemoraPost#2
Twitter
TextofPost#1(Clickbait):ThisisEXACTLYhoweveryfarmshouldtreatitscows.
Hashtagsincludedwithpost:#39canimals#mercyforcows#stayhealthy
http://www.thisisdairyfarming.com/discover/cowhealthwelfare/
Reviewercommentsonpost:ArvindCadambi,Niceinformativepost.
Purposeofpost:Toshowanexampleofhowcowsarehealthyinacertainfarmincertain
standards.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Notreally,
justinformspeopleofhowcowsshouldbetreated.
TylerGemoraPost#3
Twitter/Instagram
TextofPost#1(Clickbait):Howwouldyouknowifyoudrankthefluidsofasickcow?
mewithacupofmilk.
Reviewercommentsonpost:ArvindCadambi,Ireallylikethisoneasithitmystomach.I
thoughtaboutdrinkingmilkanditseffects.
Purposeofpost:Meanttoscareothersfromdrinkingmilk(andtransitivelybeef)basedonhow
cowshealthistreated.
directly,itdiscouragesdrinkingmilkandeatingbeef.
KaylaXingPost#1
TextofPost#1(Clickbait):REVEALTHETRUTH.60secofDairyIndustry.
Hashtagsincludedwithpost:#39canimals#mercyforcows#RaiseAwareness#peta
http://www.peta.org/issues/animalsusedforfood/factoryfarming/cows/dairyindustry/
https://youtu.be/wZcUrWAK8Q
https://youtu.be/istSPHOa_I
Reviewercommentsonpost:TylerGemora:Youhavethreelinkswhenyoucanonlyuseone
forapostincludingmoretakesupspaceandspreadstheposttoothin.
Purposeofpost:Toshowthetruth!!
KaylaXingPost#2
TextofPost#2(Clickbait):Dairy'sDARKSIDE.
Hashtagsincludedwithpost:#39canimals#mercyforcows#cowspiracy#RaiseAwareness
http://dairy.mercyforanimals.org
Reviewercommentsonpost:TylerGemora:Goodtextandgoodsitetopost.Yousaythepost
askspeopletosharetheirthought,butIdontseeitinthetext.
Rhetoricalappealsused:pathos,ethos
Purposeofpost:Toraiseawareness.
Shareyourthought.
KaylaXingPost#3
TextofPost#3(Clickbait):StayHealthy.KeepawayfromDairy.
Hashtagsincludedwithpost:#39canimals#mercyforcows#Vegan#EatVegan
http://www.pcrm.org/health/diets/vegdiets/healthconcernsaboutdairyproducts
http://www.pcrm.org/sites/default/files/pdfs/health/vsk.pdf
Reviewercommentsonpost:TylerGemora:again,youhavemorethanonelinkforapostwhen
youshouldnthave.Onlyhaveonelink.
Purposeofpost:Toraiseawarenessoftheharmofdairyproduct.
JdBattherPost#1
Dontletcalvessufferfromthesediseasesandvirusesuponbirth.
SignourPetition:
#MercyForCows#39canimals
http://agriculture.vic.gov.au/agriculture/dairy/dairycattlehealthandwelfare/diseasesofyoungd
airycalves
ArvindCadambi,goodpostandinformative.Alsousinga
governmentsourceaddscredibility.
Pathos
Purposeofpost:
Togetthepublictounderstandtheunsanitaryenvironmentthatcattlehaveto
liveinandthevariousdiseasestheysufferfrom.
No,justprovidesalinkforpeoplewhoareinterestedin
thistopictovisit.
JdBattherPost#2
PlatformforPost#2:
Instagram
#MercyForCows
#MercyForCows
Infographic
ArvindCadambi,infographicpost.
Logos
Purposeofpost:
Toshinelightupondifferentfactsaboutcattleanddairies,andshowthe
publicthetopicthatwereraisingawarenesson.
No,justaphotooftheinfographic
JdBattherPost#3
PlatformforPost#3:
Twitter
Disturbingvideoofthedairyindustry.Hopefullythismakesyou
thinktwiceaboutpurchasingbeef.
#MercyForCows
https://www.youtube.com/watch?v=Mt0CyRUEtCs
Reviewercommentsonpost:TylerGemora:Maybeputtextinthatrelatestothedays
theme.Goodvideoforthetheme,though.
Pathos
Purposeofpost:
Togetthepublictochangetheirmindaboutbeefandotherdairyproducts
throughwatchingtheheartbreakingvideo.
Noprovidesalinktoyoutubevideoforthepublictoview.
ArvindCadambiPost#1
TextofPost#1(Clickbait):Checkouttheshockinghealthfactsoncattle.Tweetusanimageof
yourdairyalternative.
Hashtagsincludedwithpost:#39canimals#HappyCows#milk#vegan
http://www.globalhealingcenter.com/naturalhealth/8shockingfactsbovinegrowthhormone/
Reviewercommentsonpost:JdBatther:Nicejobusinglogostohighlighttheshockinghealth
factsoncaptivecattle,alsolikingtheconsistencybyconstantlyaskingthepublictoparticipate.
Rhetoricalappealsused:Logos,Pathos
Purposeofpost:Informativepostonthestatusofcattleandthemanyadditivesthatare
acceptableintheUSbutnotaroundtheworld.
Asksusforatweetofsomethingasidefrommilk.
ArvindCadambiPost#2
PlatformforPost#2:Instagram
TextofPost#1(Clickbait):Tiredofmilk?Tryagreenjuiceinthemorning!
Hashtagsincludedwithpost:#39canimals#mercyforanimals#happycows#mercyforcows
https://www.instagram.com/p/BFHN9VWl0DF/?takenby=mercyforcows
Reviewercommentsonpost:JdBatther,Ithinkyoucouldvemaybetriedoutlininganegative
characteristicaboutmilk,andthengoingontotalkaboutgreenjuiceasanalternative.
Rhetoricalappealsused:Logos,Pathos
Purposeofpost:Promotionofalternativemilkproducts.Itwasamorningposttogivepeople
ideasaboutbreakfastalternatives.
Nojustconsiderationofanalternative
ArvindCadambiPost#3
TextofPost#1(Clickbait):Cattleisnowturningtoantibioticalternatives.Doyoureallythinkits
agoodidea?Learnmoreandretweetus.
Hashtagsincludedwithpost:#39canimals#UCI
http://www.xconomy.com/indiana/2016/04/12/elancogetsfdanodonbiologicaldrugfordairyc
ows/#
Reviewercommentsonpost:JdBatther:Greatlink,butthepostseemsabitconfusing.Idont
quiteunderstandwhatyoumeanwhenstating,Cattleisnowturningtoantibioticalternatives.
Rhetoricalappealsused:Ethos
Purposeofpost:Cattleduetotheirinhumaneandmanufacturedtreatmenthasexperienced
manydiseasesinthepast.Manyantibioticshavebeenusedbutthereisagrowingtrendofthe
antibioticsbeingdrugresistant.Thispostismeanttoillustratethenewchemicalsbeing
introducedtocattleandinturnthefoodsystem.
Asksforaretweet
DAY7
Themefortheday:NegativeHealthEffectsofEatingBeef
Homebase:Postrecipestoblog(Arvind)
ArvindCadambiPost#1
Platform:Twitter
TextofPost#1(Clickbait):Livelongercutthebeef.Retweetus.Visitoursite!
Hashtagsincludedwithpost:#39canimals,#happycows,#uci,#vegan
http://www.health.harvard.edu/stayinghealthy/cuttingredmeatforalongerlife
Reviewercommentsonpost:JdBatther:Iwouldmaybetryaddingacommaafterlonger,to
makethepostmoregrammaticallycorrect.Otherthanthat,greatpost!
Rhetoricalappealsused:Ethos
Purposeofpost:Raiseawarenesstothemedicallyresearchedreasonstocutthebeeffroman
authoritativesource.
Doesthepostaskforparticipation?Ifso,whatspecificallydoesitaskviewerstodo?Retweet
request
ArvindCadambiPost#2
Platform:Instagram
TextofPost#1(Clickbait):Checkoutthefactsoncattle.Signourpetition:
http://url.ie/zk12
Infographic
Reviewercommentsonpost:JdBatther:Nicejobinincorporatingthepetitionintothe
campaign.Iwouldconsider,however,abettercaptionormaybenocaptionatall,andprovidea
linktothepetition,usingthehashtagMercyForCows.
Rhetoricalappealsused:Ethos,Logos,Pathos
Purposeofpost:Displayourinfographic.
Doesthepostaskforparticipation?Asksforasignatureonourpetition.
ArvindCadambiPost#3
Platform:Instagram,Twitter
TextofPost#1(Clickbait):Milkinthemorning?Whynottryalmondmilkinstead?Messageus
yourfavoritedairyalternative.
Reviewercommentsonpost:JdBatther:Verygreatjobonprovidingoriginalmediaandtryingto
getthepublictouseadairyalternative.
Purposeofpost:Topromoteadairyalternativeandgetpeopleengagedwithatopiccloseto
everyonesheart,theirstomach!
(Originalmedia)
Doesthepostaskforparticipation?Asksforasignatureonourpetition.
TylerGemoraPost#1
Twitter(retweet)
TextofPost#1(Clickbait):Imaginegettingthisfromonepieceofbeef.Becomevegan.
Hashtagsincludedwithpost:#39canimals#mercyforcows#StayHealthy#vegan
https://twitter.com/GreatHeretic/status/706501802175254528
Reviewercommentsonpost:JdBatther:Reallygoodappealtobothpathosandethosinthis
post.However,itcouldveworkedbetterwithamorecatchingcaption.
Purposeofpost:Tomotivate/scarepeopleintonoteatingbeef,whichhelpsourcause.
askspeopletobecomevegantosavecows.
TylerGemoraPost#2
Twitter
TextofPost#1(Clickbait):Nowforalongtermbenefitofbecomingvegan.
Hashtagsincludedwithpost:#39canimals#mercyforcows#stayhealthy#vegan
https://www.nih.gov/newsevents/nihresearchmatters/riskredmeat
Reviewercommentsonpost:JdBatther:Again,reallygoodappealtopathos,andgreatjobin
tryingtogetthepublictorealizethenegativeaspectsofredmeat.
Purposeofpost:Togivepeoplealongtermreasonfornoteatingmeatontopofallofthe
shorttermreasons.
askspeopletostopeatingmeat,andgivesreasonsfordoingso.
TylerGemoraPost#3
Twitter/Instagram
TextofPost#1(Clickbait):Whichistheveggieburger?Ifyoucanttell,whyavoidit?
aveganburgerandaregularburgersidebyside.
Reviewercommentsonpost:Kayla.Agreatvisualcomparisonbetweenveganburgerand
regularvegan.
Purposeofpost:Meanttoshowhowlittledifferencethereisintermsoflooks(andbytransition,
tastes)betweenaregularburgerandaveganburger.
askspeopletocommentonwhichburgertheythinkisvegan.
KaylaXingPost#1
TextofPost#1(Clickbait):RedMeatHarmsYourBrain!
Hashtagsincludedwithpost:#39canimals#mercyforcows#RaiseAwareness#Vegan
http://www.mensfitness.com/nutrition/whattoeat/canredmeatharmyourbrain
Reviewercommentsonpost:TylerGemora:maybeimprovethetextsoyougetmoreofa
pathosfeelfromyourpost
Shareyourthought.
KaylaXingPost#2
TextofPost#2(Clickbait):#DidYouKnowRedMeatcanleadtoCloggedArteries.
http://healthland.time.com/2013/04/08/itsnotjustthefattheresanotherwayredmeatmayhar
mtheheart/
Reviewercommentsonpost:TylerGemora:goodfactsaboutmeatbeingahealthriskina
specificway.
Rhetoricalappealsused:pathos,logos,ethos
Shareyourthought.
KaylaXingPost#3
TextofPost#3(Clickbait):StillLoveBeef?7ReasonsToAvoidBeef.
http://www.medicaldaily.com/howredmeataffectsyourhealth7reasonsavoidbeef253727
Reviewercommentsonpost:TylerGemora:goodtextonquestioningthelifestyleof
nonvegansasclickbait.Again,youdontdirectlyaskpeopletoparticipateinyourpostwhen
yousayherethatyoudo.
Shareyourthought.
ADDsomeInstagramphotos.
JdBattherPost#1
PlatformforPost#1:
Twitter
Thenegativeeffectsofredmeat
Hashtagsincludedwithpost:#
MercyForCows#Healthy
http://www.medicaldaily.com/howredmeataffectsyourhealth7reasonsavoidbeef253727
Reviewercommentsonpost:Kayla.7reasonsofavoidingredmeat.Reallyconciseand
raisingawareness.
LogosEthos
Purposeofpost:
Togetthepublictoseethenegativeaspectsofredmeat.
No,justasksthepublictoviewthelinkifpossible.
JdBattherPost#2
PlatformforPost#2:
Twitter
Goingvegancansavethecattlebeingslaughteredondairiesand
yourhealth!
#MercyForCows
http://healthyeating.sfgate.com/redmeataffectsbody8477.html
TylerGemora,Goodonfollowingthedaysthemeforthispost.
Showsmultiplepurposesforbecomingvegan,youmightwanttosaythatthisencourages
participationatthebottomofthisplannedpost.
Ethos
Purposeofpost:
Togetreaderstoviewthepositiveeffectsofgoingvegan.
No,justasksviewerstoreadthelinkifinterested.
JdBattherPost#3
PlatformforPost#3:
Instagram
#DidYouKnowCattlesufferfromanxietyanddepressionwhen
separatedfromtheircalvesandfriends?Pleasejoinourcausetofightforthesehelplesscattle
byvisitingourwebsiteandsigningourpetition
#MercyForCows#Depression
(Addimage)
Reviewercommentsonpost:TylerGemora:thepostisalittlelong,anditsarepostnot
basedontheday.Goodpromotionfortheendofourcampaign,though
Pathos
Purposeofpost:
Togetthepublictorealizethatcattleinfacthavefeelingsaswell,andwhen
theyareconstantlykeptcaptiveandabusedinandinhumaneenvironment,onecantimagine
whattheyrefeeling.
Yes,asksthepublictovisitourwebsiteandsignour
petition.
INFOGRAPHIC
Cowscanliveto25years,butbeefcowsaregenerallykilledatjustonetothreeyearsofage.
http://www.aspca.org/animalcruelty/factoryfarms/animalsfactoryfarms
Todaysdairycowseachproduceabout52100poundsofmilkperday1.710timesmore
thancowslivingjustafewdecadesago.20,00036,500poundsperyear.
https://www.midwestdairy.com/farmlife/commonquestions/#howmuchmilk
About9millioncowsarebeingusedformilkproductionintheUnitedStatesatanygiventime.
In2010,34.2millioncattlewereslaughteredforbeefintheUnitedStates.
Comparedto1960,3timesasmuchmilkisbeingmadeinfarmswithhalfasmanycows.
Productionforeachcowhasincreasedbysixtimesinfiftyyears.
Between612monthsofage,cowsmustbebroughtupto1200pounds,theaverageweightof
acowatthreeyearsold.
http://www.farmsanctuary.org/learn/factoryfarming/cowsusedforbeef/
http://www.farmandranchguide.com/news/livestock/beeftalkageandweightarecowherddyna
mics/article_f0890d76594511e4a2e91be2675b07f0.html
Acowof1200poundswillyieldonlyabout480poundsofediblebeef(40%)forconsumption
afterslaughter.
http://igrow.org/livestock/beef/howmuchmeatcanyouexpectfromafedsteer/
http://www.farmsanctuary.org/learn/factoryfarming/cowsusedforbeef/#
http://www.farmandranchguide.com/news/livestock/beeftalkageandweightarecowherddyna
mics/article_f0890d76594511e4a2e91be2675b07f0.html
http://igrow.org/livestock/beef/howmuchmeatcanyouexpectfromafedsteer/
SlaughterhouseFacts:
Dairycowstypicallyliveuptotheirthirdlactationbeforebeingselectedforslaughter.
Cowsnormallifespanisroughly20yearswhiledairycattleliveuptoaround5years
beforebeingsenttotheslaughterhouse.
Electricitytorunslaughterhousesandpumptheirwastewateristhemainsourceof
greenhousegasesfromslaughterhouses.
Wastewaterfromslaughterhousesisoneofthelargestcontributorstotoxicpollutionin
waterways.
55millionpoundsofwastewaterisdumpedintowaterwaysannually.
Foreverykilogramofmilkproducedfromdairies,0.91.8kilogramsofcarbondioxideis
emittedintotheair.
http://www.onegreenplanet.org/environment/howslaughterhousesarepollutingtheplanet/
http://www.ewg.org/meateatersguide/interactivegraphic/meatprocessorsslaughterhouses/
https://www.dosomething.org/us/facts/11factsaboutanimalsandfactoryfarms
http://www.animalsaustralia.org/factsheets/dairy_cows.php
GoingVegetarianSection
1.Combatdisease:Meatbaseddietshaveshowntoincreasethelikelihoodofcardiovascular
1
disease.
2.FightofftheLBS:Vegetariandietswhicharebasedinplantbasedfoodshavehelp
1
maintainweightloss.
1
3.Stopgettingfoodpoisoning:Manycasesoffoodpoisoningcomefrommeatsources.
http://www.vegetariantimes.com/article/whygoveglearnaboutbecomingavegetarian
4.Vegetarianshaveshowntohaveeliminatedtheriskofcoloncancersandreducedratesof
2
othercancers.
http://www.health.harvard.edu/stayinghealthy/becomingavegetarian
Presentation
:
https://docs.google.com/presentation/d/1dXJfzFHsTREhEhDeauQS7DTQHLb59DEJzNaHevCD
KGA/edit?usp=sharing

Captivecattlecampaign7 Dayplan

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Notes 5/4: Excellent work so farkeep it up!!!

SOCIAL MEDIA CAMPAIGN 7DAY PLAN

NAME OF GROUP/ISSUE: Captive Cattle

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