RisingLifestyle

July2016

RisingLifestyle
ExecutiveSummary
RiseAboveIt.

CompanyBackground
BusinessDescription
:
RisingLifestyleisanurbanclothing
businessfromtheBayArea,deliveringtheopportunitytogive
consumershighquality,ecofriendly,freshapparel.Itsmissionisto
connectpeopleasindividuals,praisingunityandculture,defining
whatitmeanstogrowandgivebacktotheworldaroundus.To
impacttheworldaroundus,RisingLifestyletakestheinitiativeto
giveconstantdonationswitheachseasonthroughtheyear.

BusinessModel
:Oneunitsoldtoaconsumerwouldbe
definedasasingleTShirtpackagedinaclearbag.
MissionStatement
:

RisingLifestyle,asimplewayforurban
consumerstopurchaseapparelinanewwaytohelpthe
world.Offeringstreetwearwithdesignsthatvaryingfrom
conciseillustrationstoabstractgraphics.Connectingwith
theworldandliftingthepositivitywithinit.

MarketOpportunity
Opportunity
:Theproblemisthatmanyfashionandapparel
businessesarentsociallyresponsibleenoughtohelpout
withtheircommunity.
TargetMarket
:Thetargetmarketrangesfromages15to
adultsofearly30s.SanJose,Berkeley,Oakland,San
Leandro,andSanFranciscoaretheprimaryfocusofthe
customerbase.
IndustryOverview
:Myindustryhasanaverageforover
100,000peoplewithinmytargetmarketofages1535.
Withconstantfashiontrendsthereisplentyofroomfor
growth.
MarketResearch
:ThemainareaaimedisdirectlytheBay
Area.AftergainingenoughcityandonlineexposureIplan
onmovingontocentralandpopularcitiesintheUS.

Leadership
Qualifications
:ExperiencedYearGraphicDesigner,San
LeandroHighSchoolAcademyforBusinessandFinance
Student,FamilyofEntrepreneurs

ContactInformation
ElonHufana
(510)9690302
ehufana98@gmail.com

RisingLifestyle
2200BancroftAvenue
SanLeandro,California
94577

YearFounded
2013
_____________

InvestmentOpportunity
$1,333.50

AnnualOperatingCosts
*
$177.70

AnnualSales
*
$5,400.00

AnnualProfit
*
$4,317.17

ReturnonSales*
4.8%

ReturnonInvestment
*
3.23%

BreakevenUnits/Month
*
16Units

*Projected

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RisingLifestyle
July2016

RisingLifestyle
BusinessPlan
RiseAboveIt.

1.
OPPORTUNITYRECOGNITION&BUSINESSSTRUCTURE
1.1
BusinessOpportunity

RisingLifestyleistheopportunitydeliveringhighquality,ecofriendly,urbanapparel
clothing.Itsmissionistoconnectpeopleasindividuals,praisingunityandculture,
definingwhatitmeanstogrowandgivebacktotheworldaroundus.
Mybusinessencounterstheproblemofthefashionworldnotbeingenvironmental
consciousenough.Therearehundredsofpiecesofclothingbusinessesthatsimply
dontputintheeffortintomakingapparelthatisbeneficialfortheworld.Duetomy
gatheredprimarydata,over90%ofpeopleIinterviewedwishedclothingbusinesses
weremoreenvironmentallyawareoftheproductstheyareusing.Andinadditiontothat,
themajorityofclothingbusinessesarecurrentlynotinvolvedenoughwiththe
communityaroundthemforanysupport.
RisingLifestylesolvesthisproblembyalwaysusingecofriendlymaterial,varyingfrom
howaparticularpieceofapparelismade,tothewayitsdistributed.Andalthough
RIsingLifestylemayusedifferentmaterialscomparedtodirectcompetitors,itcontainsa
higherqualitydistribution.Connectingwithitscontributiontowardssociety,weplanto
give10%ofsalesprofittowardsorganizationsthathelpthisworld.Examplesarethe
UCSFBenioffChildren'sHospitalOakland,St.Jude'sHospital,NationalBreastCancer
Foundation,etc.
1.2

TypeofBusiness

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RisingLifestyle
July2016

RisingLifestyleisaRetailbusiness,itdistributesalloriginal,100%genuine,high
quality,ecofriendlygoods.Thisisselectedasretailduetotheoverallrecreationof
wholesalemerchandisebeingrebrandedtoselltowardsadifferentmarketof
consumers.

1.3
TypeofBusinessOwnership

Thisisasoleproprietorbusinessownership,itwillbecompletelyownedandranby
ElonHufana.
Itseasiestformetooperateatthemomentasthesoleownerofthisbusiness,asIplan
andmapouteveryactionRisingLifestylemakes.Althoughthebusinessisstillsmallat
themoment,havingthesoleproprietarypowerwillallowmetogiveitthejustificationit
needstohaveastandingpointandmeaning.

1. Beingasoleproprietorletsmelearnthefundamentalsofwhatittakestorun
RisingLifestylewhilegatheringcapital
2. Itstheeasiestformetomanageregardingtimeandscheduling.IfIwereto
partnertherewouldbeconstantlackofcommunicationandthatcanthappen.

1.4
MissionStatement

RisingLifestyle,asimplewayforurbanconsumerstopurchaseapparelinanewwayto
helptheworld.Offeringstreetwearwithdesignsthatvaryingfromconciseillustrationsto
abstractgraphics.Connectingwiththeworldandliftingthepositivitywithinit.

1.5
Social

Responsibility

RisingLifestylehasacommitmenttoconnectwithcausesintheworld.Whetherits
donatingtoaresearchorganizationoreventowardsapersonwithadisease,we
alwaysplantogiveback.Duetocurrentstandardsatthemoment,aftereachseasonal
clothingreleaseweplantodonateathirdofprofitsmadeafterbreakingeventowardsa
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RisingLifestyle
July2016

socialcause.Thismoneyisusedtopayitforwardforallthepeopleorsituationsthat
arestrivingtomakeadifferenceintheirlives.

Duringthistimeofage,ifyouarenothandlingsocialmediaonadailyusethenyoull
mostlikelybeunawareoflocaltoglobalnewsthatisgoingviralovertheinternet.Rising
Lifestyleplansonremainingtechsavvyotherwiseknownasbeingproficienton
computerprograms,thatwaywewillalwayskeepupwiththelatestandmostpopular
news.Stayingupdatedandbeingconsistentisthekeytoconnectingwiththepeopleof
manydifferentareasinthisworld.
Afterbreakingevenofallunitsneededpermonth,athirdofprofitswillbedonated
towardsasocialcausetonotonlyspreadthemeaningofthisbusinessbuttoalso
spreadapositiveinfluenceonothersandtheworld.

1.6
Qualifications

AsayoungchildI'vedevotedalargeamountofmytimetoart.Whetheritwaspainting
amuralorplayingguitar,Iwasalwaysactive.AsIgrewolderIbegantohaveavery
focusedselectionofwhereIwantmyskillstogrowincreasinglyin.Frombeingyoung
Ivealwayslovedtechnology,IgrewintousingprogramssuchasPhotoshoponthe
computertohelpvisualizemymind.Iselftaughtmyselfeverythingsofarasindigital
mediadesign,justfromhavingthefrontendmindsetandchoosingwhatIthinkis
visuallyappealing.
Iamalsoapartofmyhighschool'sBusinessandFinanceacademy.Herewedevelop
our21stskillstomaximizeourpotentialandgrowasindividuals.Enrollingintothe
academyasasophomoreIbeganmyfirstEntrepreneurshipclass.Throughoutthe
entireyearwedevelopedskillsthatwouldallowustogainstrongsocialskills,
communicateefficiently,setgoals,developanefficientbusinessplan,andalotmore.
Theyearafter,IwasenrolledintotheMarketingclass.Welearnedskillsofhowwe
shouldapproachthecustomerusingsalestechniques,findandgeneratestatisticsto
seehowwecanpullourtargetconsumerin,financialskillsthatareimportantlyneeded
toproduceefficientresults,andatonmoreofareasthataredefinitelybeneficialforus.
AlongwiththatIvebeenaninternforPilotCityasaleadformarketingandvisualization.
IvealsotakenasummerlongcourseattheUCBerkeleyHaasSchoolforleadership
skillsandhavehadplentycustomerserviceexperienceasaIceCreamscooper.

InordertobeapartoftheRisingLifestyleteamyouneedtobeextremelypassionate
aboutwhatyourskillsare,andhowtheycanbenefitthisbusinessinthebestway
possible.Thereneedstobealsoacertainamountoftrustthatneedstobeearnedwith
theownerElonHufana.Skillsthatcanbeneededare:photography,digitaldesign,
marketing,andmore.

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RisingLifestyle
July2016

2.
2.1

MARKETRESEARCH
MarketResearch

RisingLifestylebelongstotheApparelManufacturingindustry.Thereasonwhyitfits
intothisindustryisbecauseofhowthebusinessisbasedoffofapparelproductsbeing
soldasanareaoffashiontowardsconsumers.
ThesizeofRisingLifestylesindustryholdsavalueof$225,000,000,000.Thisshows
thatthereisanenormousamountofspaceforthisbusinesstogrowinto.Andastrends
becomemoreincreasinglypopularwiththeurbancityscene,thisisagreatopportunity
forthisbusinesstotakeadvantageof.
Atthemomentrightnow,Imtargetingtowardsteensandyoungadultsdominantly
locatedinSanLeandroCaliforniaandOakland,California.Othernotablementionsof
citiesformytargetmarketwouldbeSanFrancisco,Berkeley,SanJose,andAlameda
alllocatedinCalifornia.
Otherdatathathasbeenrecordedwasthatspurelyprimaryisthatstreetwearand
urbanapparelisabigandconstanttrendespeciallyintheBayArea.Competitorsof
RisingLifestylehaveabigconsistencyoftrendsandkeepingupwiththeircustomers.
Thisletsusknowthatthere'splentyofroomforpotentialandgrowth.

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RisingLifestyle
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2.2
TargetMarket

Demographics:

TheNorthernCaliforniasBayAreaiscompletelyfilledwithcitiesthatinvolvewith
fashionespeciallyamajorcitylikeSanFranciscowithfashionisrunacrossit.With
thousandsofyoungadultsandteenagersreadytopurchasenewandfreshapparel.

Geographics:

ThetargetlocationsforcustomerswouldgoacrossthemaincitiesItravelacrossthe
most.ThesewouldgofromSanLeandro,Oakland,Berkeley,SanFrancisco,andSan
Jose.

Psychographics:

Thecustomersareaparticulargroupofpeoplewhowanttorepresentsomethingneat
andunique,butatthesametimeknowingtheyareaffectothersinapositivewayas
well.Theyarepeoplethatfollowgooddeedsandwanttowearapparelthatissimply
fresh.
Buyingpatternswouldbeindirectcorrelationwiththeseasonitisduringtheyear.An
examplewouldbeforWinter,peoplewantmoreapparelforthemselvessinceitscolder
andtheyneedgiftstogiveawayforpresents.

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RisingLifestyle
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2.3
Competitors

Directcompetitorswouldsurfacearoundtheurbanfashionscene,withnotable
mentionssuchasDiamondSupplyCo,Stssy,RVCA,andevenshoebrandTOMS
whohaveasimilarmessagetoRisingLifestyle.
IndirectcompetitorswouldbeotherapparelbusinesseslikeAbercrombieandFitch,
Hollister,OldNavy,Uniqlo,andGAP.Thesebusinessesallsurfaceageneralareaof
apparelandofferingittothepublicwithmanyfashionablestylesthatconsumersmay
choosefrom.Althoughtheireachbusinessmayhaveitsmeaning,itgenerallycoversa
routethatallowscustomerstochooseverybasicclothingwithlittlegraphics.Indirectly
theyarecompetitorsbecauseofhowtheyofferbasicapparelandareconsumingthe
sameindustry.

2.4

CompetitiveAdvantage

Factor1:
Prices

Factor2:
LowOverheadfor
Production

Factor3:
CustomDesigning
forCustomers

RisingLifestyle

RVCA

DiamondSupply
Co.
Wemaintainastrong Thebusinesssells
TShirtsusedgo
dignitythatwecare
shirtsthatnearlyhit
abouttoalmost
forourcustomersand $40.00whichisvery
$40.00.Atotal
believeallapparel
unreasonablefora
ripoffpriceandnot
shouldbeata
productthatshouldnt worthspendingon.
affordableand
beworthasmuch.

reasonableprice.

Unlikemost
businesseswe
maintainstrong
customerinteraction,
wetaketheir
thoughtsinto
consideration
Thisisaservice
withinRising
Lifestyle,ifaclient

Overstockandwaste
ofmoneyusedto
createapparelall
goesdownthedrain
withclothingthatisnt
sold.

Whilesomuchgoes
onforthem,little
interactionisgiven
fromthebusiness
andcustomer.Giving
offabadconnection.

UnlikeRising,this
businessdoesnot

Thisbusinessdoes
notoffercustom

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RisingLifestyle
July2016

wantsaspecial
RisingLifestyle
designforany
occasionwellgetthe
jobdone

offeranything
customlymade.

designingforany
customers.

Threecompetitiveadvantagesmybusinesshas:
1.Priceofproductscomparedtocompetitors
2.Havingarelationshipwithparticularcustomers
3.Lowoverhead,creatinganewdesignanddistributingitassoonaspossible

2.5

BusinessGrowth

ToanextentSocialMediacanbedescribedasatrendsimplybecauseofwhatithasto
offer.CollaboratingwithpopularprofilesonSocialMediacanbeabigboostforRising
Lifestyle.Alongwithkeepingupwithfashiontrends,holidaysandeventsareanother
wayoffindingopportunity.
Nextstepstogrowthisbusinessistodefinitelystartdoingmorepromotionsandfinding
representativesforthebusiness.Alongwithpushingalotmoreonlineandsocialmedia
productstogrowandfindpotentialcustomers.Thiswoulddefinitelydriveinmore
revenuetoexpandthebusiness.

2.6
Challenges

Trendsintheindustryarepotentialconsumersfindingtheirownwholesalers,orgoingto
indirectcompetitorssuchasH&Morthriftshopsforclothing.Thiswouldremoveany
capitalthatcouldpotentiallygotomybusinessbecauseofcustomersbeingdriven
awayfromothertrends.
Barriersforthisbusinesswouldbefindingvaluabletimetoconcentrateanddevelop
newdesignsconsistently.Havingstrongtimemanagementskillsisveryimportant.Not

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RisingLifestyle
July2016

onlythat,butsavingenoughcapitalisneededforpushingastrongstartforthis
business.

3.
3.1

FINANCIALINFORMATION&OPERATIONS
DefinitionofOneUnit

Oneunitofsalecanbeeasilydescribedasasingleshirtpackagedinaclearshirt
plasticbag.TheTShirtIdesignandreceivefromwholesalerswillbeputintoaclear
smallplasticbagforallcustomerstoreceive.

3.2
ProductionProcess

DescriptionofProcessSteps
1. Developdesign

2. Purchasewholesaleshirtsonwebsitesource

3. Receiveandprepareforprinting

4. Print/HeatPressapparel

5. Packageinplasticbags

6. Contactcustomerandmakesale

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July2016

3.3

VariableExpenses

MaterialDescription
TShirts
ClearPlasticBags
Ink

CostofLaborperhour
$20.00

MaterialCosts
$2.61

Materials
Bulk
Bulk
Quantity Costper
Price
Quantity
perUnit
Unit
$96
40
1
$2.40
$5.95
100
1
$0.06
$120.00
3
1
$0.15

TotalMaterialCostsperUnit
$2.61

Labor
Time(inmins)tomake
TotalLaborCostsper
oneunit
Unit
3minutes
$1.00

EOU
LaborCosts
TOTALEOU
$1.00
$3.61

3.4
EconomicsofOneUnit

SellingPriceperUnit
VariableExpensesperUnit
CostsofGoodsSold
Materials
Labor
TotalCostofGoodsSold

$2.55
1.00

$0.00
0.06
0.00

OtherVariableExpenses
Commission
Packaging
Other

$3.55

$15.00

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RisingLifestyle
July2016

TotalOtherVariableExpenses
TotalVariableExpenses

$0.06

$3.61

ContributionMarginperUnit

$11.39

3.5
FixedExpensesfor
OneMonth

ExpenseType
Monthly
Explanation
Cost
Insurance
$0.00
UntilIreachmysalesgoalof

Salary
$80.00
Salarywillbeprocessedfromtheamountof
hoursworkedinaweekandinthatcaseonly
1hourperweek.Andwithanestimatefor4
weeksinamonth,Iaddupto$80.00.

Advertising
$3.70
WiththingslikeTShirtgiveawayswithan
estimateofoneper3months,wouldonlycost
$3.61butdividedinto3makesit$1.20.And
anestimateof25stickersthatIcanbutfor
$0.10each,makingatotalof$2.50.

Interest
$0.00
InterestwillnotbeneededsinceIwontneed
anyloans.

Depreciation
$0.00
n/a

Utilities
$10.00
ThetypesotherthingsIneedtorunthis
businessarethingssuchaslight,and
electricityPG&Eis$100butdividedinto5
roomsis$20.00,butdividedby2sinceI
sharearoomis$10.00

Rent
$9.00
TheroomIusewillbeneededtocreatethe
clothingforthebusiness.Thereis5rooms
andifyoudivide$900by5youget$18.00,
butsinceitsshareditturnto$9.00

OtherFixed
$75.00
Withthingssuchasresearchandquicknotes
Expenses
myphonewillbeneeded.Thephonelineis
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RisingLifestyle
July2016

originally$150.00totalfor2lines,buthalfis
$75.00includinginternet

TotalFixed
$177.70
Expenses

3.6
IncomeStatementfor
FirstYear
ofOperations

A REVENUE
sellingprice

unitssold
B GrossSales
sellingprice

unitssold
C
sellingprice
x
unitsreturned
SalesReturns
D NetSales
B

C
VARIABLEEXPENSES

CostsofGoodsSold

E Materials
costofmaterials

unitssold
F Labor
costoflabor

unitssold
G TotalCostofGoodsSold E
+
F
OtherVariableExpenses
H Commission
costofcommission

unitssold
I Packaging
costofpackaging

unitssold
J Other
costofothercosts

unitssold
TotalOtherVariable
K
H
+
I
+
J
Expenses

$5,400.00

$120.00

$696.00

$360.00

$986.00

$0.00

$17.40

$0.00

$5,400.00

$5,280.00

$17.40

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July2016

N
O
P
Q
R
S
T
U
V

W
X

+
L
TotalVariableExpenses G

L
CONTRIBUTIONMARGIN

FIXEDOPERATINGEXPENSES
costofinsurance

12months
Insurance
costofsalaries

12months
Salaries
costofadvertising

12months
Advertising
costofinterest

12months
Interest
costofdepreciation

12months
Depreciation
costofutilities

12months
Utilities
costofrent

12months
Rent
costofother

12months
Otherfixedexpenses
N
+
O
+
P
+
Q
+
R
+
S
+
T
+
U
TotalExpenses

M

V
PRETAXPROFIT
W
0.15
Taxes(15%)

X
NETPROFIT

3.7

Item
TShirts

Squeegees

Screens

Heatpress

$0.00
$960.00
$44.00
$0.00
$0.00
$10.00
$9.00
$75.00

$17.40

$5,262.60

$177.70

$5,084.90
$762.735

$4,317.17

StartupInvestment
WhyNeeded
Themain
productthatis
customized

Neededto
transferink
ontoshirt

Withoutthis,
adesign
wouldntbe
madeonto
theshirt

Pressesdown
inktomake
surethe
designis
cured.

Vendor
www.cheapestees.com

Cost
$96.00for40

www.silkscreeningsupplies.com

$25.00

BlickArtMaterials

$30.00

www.ebay.com

$230.00

13.


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July2016

TotalStartupExpenditures
$381.00
EmergencyFund
(1/2ofstartupexpenditures)
$190.50
ReserveforFixedExpenses
(covers3monthsoffixedexpenses)
$1,143
TotalStartupInvestment
$1,333.50

Howmuchofthisstartupinvestmentcanyouaffordtopayyourself?
$333.37

Howmuchofthestartupinvestmentwillyouneedtofinance?(TotalStartup
InvestmentWhatyoucanaffordtopay)
$1,000.13

3.8
FinancialRatios

ReturnonSales(ROS):

AnnualNetProfit
$2,583.07

4.78%
$4.78
=

TotalAnnualSales
$5,400.00

ReturnonInvestment(ROI):

AnnualNetProfit
$4,317.17

3.23%
$3.23
TotalStartup
$1,333.50
=

Investment

BreakevenUnits(Monthly)
:

FixedMonthly
$177.70

Expenses

15.6
16units
=

ContributionMargin
$11.39

4.
MARKETING&SALES
4.1
MarketingPlan

Mytargetcustomersstartfromanaverageofagesof15toadultsfromagesintheir
early30s.Illusepeopletomarketmybusinessbygivingthingsawaylikepromotional
stickersandsuchtoputthemonthingstheyowntoattractpeoplesattention.Incentives
canalsobeusedtodrivemorepeopletowardsRisingLifestyle.
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RisingLifestyle
July2016

RisingLifestyleproductswillalwaysgotoanimportantsocialcauselocatedsomewhere
inthisworld.Unlikealotofothermajorurbanclothingbusinesses,wehighlycareabout
thecommunitiesthatmakeupthisworldandwanttospreadawarenesswhilegiving
backtoothers.
Productswillbeofferedonline(risinglifestyle.com)thisisanareawherecustomerscan
pickandselecttheirfavoritestyles.Theycanalsohavetheopportunitytomeetupwith
ownerElonHufanaforpersonalsales.
Afterconductingprimaryresearchofhowmuchotherdirectcompetitorsselltheir
merchandise,wewillaverageitdownandtakeasurveyofwhatourpotentialcustomers
canafford.Basedoffoftheseresultswewillestablishstableprices.

4.2

Promotion

Thetypesofadvertisingmybusinesswilluseaspromotionalstrategieswillbenews
releasesthroughsocialmediaandincentives.ThiswillhelpRisingLifestylebuildaloyal
customerbasetoremainallconsumerstobeconsistentanduptodateforwhatwe
havetooffer.
Visualmerchandisingthatllbeusedwiththisbusinessaremonthlygiveaways,notjust
togainmoreattentiontowardsthatparticularproductbutalsothebusiness.Wefindthat
itseffectivesimplybecauseofhowthetargetmarketweareaimingforwantstoreceive
thatparticularproduct,drivingmoreattentiontowardsit.
Promotionalstrategiesthebusinesswillusearesocialmediawebsites(ex.Instagram,
Twitter,andFacebook)thatllcontainnewsupdatesthatwaypeoplecanfollowwhats
new.Wellholdonlineeventswherepeoplecanrepostthingswepostforachanceto
beselectedforpotentialdiscounts,products,etc.Thesewillbeeffectivesincemillions
ofpeopleusethesewebsites,thusgainingattentiontowardsthebusiness.
Offeringdiscountsandotherservicessuchasfreeshippingisafantasticwayfor
potentialcustomerstogetagraspofhowwefeelconnectedtoourcustomers.Wecare
abouteveryoneandwanttoaffecteveryoneinthebestwaypossible.

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4.3

SalesMethods

Theoverallsalesstrategytowardscustomersinthetargetmarketwillbethe
promotionalmix.
1.PersonalSelling:Meetingthecustomerpurchasingitem
2.CompanyWebsite:Awebsiteisestablishedtoprovidebusinessinformation
butalsotoprovideproducts.
3.BusinessStickersThesewillbeprovidedsothatanyinterestedcustomer
couldreachthebusinessbycontaininginformationtoreachitbutalsotocustomize
anythingbystickingitontopofanything.
4.GoogleAds:Thiswillbeusedtoadvertisethebusinessforpotential
customerstoreachthebusinessonline.
5.WordofMouth:Thisisoneofthemostpopularstrategiestoadvertise.People
tomorepeopletopromoteandspreadtrendsthatcouldpossiblygoviral.

4.4
SalesEstimates

Themaximumamountofunitsthatcouldbemadephysicallyinamonthisanestimate
of80.Thisisexcludingtheoutsourcingofgivingmyorderstootheronlinedropship
platformsthatwilldoproductionforme.
TocoverfixedexpensesforthefirstyearofoperationsRisingLifestylewouldneedto
sell16units.
Basedonthenumberofcustomersinmytargetmarketsegment,Icansellover60,000
unitsonaconservativeaverage.

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July2016

Month

Units

Revenue

January

55

$825.00

February

52

$780.00

March

58

$750.00

April

50

$750.00

May

52

$780.00

June

55

$825.00

July

59

$885.00

August

46

$690.00

September

50

$750.00

October

51

$765.00

November

65

$975.00

December

74

$1,110.00

#TotalUnits

667

TotalEstimatedAnnualRevenue:
$9,885.00

AnnualTotals

Seasonswillgreatlyaffectsalesasnewproductsreleaseandpeoplewantingto
purchasegifts.Theabilitytoproduceitemswillbethesame,butpurchaseswillbe
muchfasterandanticipated.Eventsarealsotakenintoconsiderationsimplybecauseof
alltheanticipationapparelistakenwhensomethingbigiscomingupontheirschedule.

17.