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planning calendar
70%
2x
Pinners are 2x more likely to
celebrate events compared to
general population2
Gifts
Fashion
45%
Source: Millward Brown Pinterest Study1 | Pinterest Event Planning, Jan 20162
4 months
2 months
Day of event
*Fashion typically sees 34% of pinning/planning in 2-4 months before the event
Peak activity
January
Golden Globes
Super Bowl
New Years
Valentines Day
Mardi Gras
Gifts
Decor & party
Food & drink
Fashion
Hair & beauty
Festival
Season
Fashion
Hair & beauty
Fashion
Kids & parenting
Hair & beauty
Increasing activity
Consider
Consider winter
winter travel:
travel: Pins
Pins focusing
focusing on
on snow
snow trips
trips and
and beaches
beaches
Easter
Prom
March
MarchMadness
Madness
Decor
& drink
party
Food &
Food & drink
Consider
Consider Spring
Spring cleaning:
cleaning: Pins
Pins focusing
focusing on
on cleaning
cleaning and
and organization
organization ideas
ideas
4
Peak activity
February
Valentines Day
Oscars
Easter
Mardi Gras
March Madness
Gifts
Decor & party
Food & drink
Fashion
Hair & beauty
Increasing activity
Consider
Consider Spring
Spring Break:
Break: Pins
Pins focusing
focusing on
on fitness
fitness
Prom
Kentucky Derby
Festival
Kentucky Derby
Season
Food & drink
Fashion
Fashion
Hair & beauty
Summer travel
Travel
Summer
Fashion
Fashion
Kids &
& parenting
parenting
Kids
Hair &
& beauty
beauty
Hair
Consider
Consider outdoor
outdoor fun:
fun: Pins
Pins around
around outdoor
outdoor adventures
adventures &
& plans
plans
5
Peak activity
March
Easter
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
St. Patricks
Day
Decor & party
Food & drink
Fashion
Hair & beauty
March Madness
Prom
Kentucky
Derby
Food & drink
Fashion
Spring Break
Fashion
Kids & parenting
Increasing activity
Consider
Consider food
food &
& drink
drink topics
topics for
for Mardi
Mardi Gras:
Gras: Especially
Especially King
King cake
cake and
and Beignet
Beignet bites
bites
Cinco de Mayo
Mothers Day
Memorial Day
Graduation
Gifts
Decor & party
Food & drink
Fashion
Festival
Season
Hair & beauty
July 4th
Decor & party
Food & drink
Hair & beauty
Fashion
Consider
Consider outdoor
outdoor fun:
fun: Pins
Pins focusing
focusing on
on gardening
gardening
6
Peak activity
April
Cinco de Mayo
Mothers Day
Prom
Kentucky Derby
Festival season
Gifts
Decor & party
Food & drink
Fashion
Hair & beauty
Increasing activity
Consider festival season Especially Pins focusing on bohemian braids and hippie fashion
July 4th
Memorial Day
Fathers Day
Graduation
Gifts
Decor & party
Fashion
Gifts
Decor & party
Fashion
Hair & beauty
Consider
Consider weddings:
weddings: Pins
Pins focusing
focusing on
on anything
anything gifts,
gifts, fashion
fashion and
and decor
decor
7
Peak activity
May
Cinco de Mayo
Mothers Day
July 4th
Fathers Day
Memorial Day
Gifts
Decor & party
Food & drink
Gifts
Decor & party
Food & drink
Kids & parenting
Festival
season
Fashion
Hair & beauty
Increasing activity
Consider
Consider Kentucky
Kentucky Derby:
Derby: Especially
Especially Pins
Pins focusing
focusing on
on hats,
hats, cocktails,
cocktails, and
and pie
pie
Back to school
Back to college
Graduation
Kentucky Derby
Summer travel
Gifts
Decor & party
Fashion
Fashion
Kids & parenting
Hair & beauty
Consider Summer fashion: Pins focusing on bathing suits and beach fashion
8
Peak activity
June
July 4th
Fathers Day
Graduation
Summer travel
Gifts
Decor & party
Food & drink
Kids & parenting
Gifts
Decor & party
Fashion
Fashion
Kids & parenting
Hair & beauty
Festival
season
Fashion
Hair & beauty
Increasing activity
Consider
Consider Baby
Baby Shower
Shower ideas:
ideas: Pins
Pins focusing
focusing on
on gifts,
gifts, decor,
decor, fashion,
fashion, hair
hair &
& beauty
beauty
Back to college
Back to school
Consider Back to college: Especially Pins focusing on dorm decor, and packing lists
9
Peak activity
July
July 4th
Back to school
Back to college
Summer travel
Fashion
Kids & parenting
Hair & beauty
Festival
season
Fashion
Hair & beauty
Increasing activity
Consider
Consider Summer
Summer travel:
travel: Especially
Especially Pins
Pins focusing
focusing on
on summer
summer date
date ideas
ideas &
& the
the perfect
perfect beach
beach house
house
Halloween
Christmas
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Consider
Consider Halloween:
Halloween: Especially
Especially Pins
Pins focusing
focusing on
on DIY
DIY costumes
costumes
10
Peak activity
August
Back to school
Back to college
Increasing activity
Consider
Consider Back
Back to
to school:
school: Especially
Especially Pins
Pins focusing
focusing on
on weekly
weekly meal
meal planning
planning
Halloween
Thanksgiving
Black Friday
Christmas
Gifts
Fashion
Hair & beauty
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Consider
Consider NFL
NFL &
& NCAA
NCAA football:
football: Pins
Pins focusing
focusing on
on food
food &
& drink,
drink, decor
decor and
and fashion
fashion
11
Peak activity
September
Halloween
Back to school
Back to college
Increasing activity
Consider
Consider Halloween:
Halloween: Especially
Especially Pins
Pins focusing
focusing on
on pumpkin
pumpkin carving
carving
Thanksgiving
Black Friday
Christmas
Gifts
Fashion
Hair & beauty
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Consider
Consider Winter
Winter travel:
travel: Pins
Pins focusing
focusing on
on snow
snow and
and packing
packing lists
lists
12
Peak activity
October
Halloween
Thanksgiving
Black Friday
Christmas
Gifts
Fashion
Hair & beauty
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Increasing activity
Consider
Consider Mardi
Mardi Gras:
Gras: An
An uptick
uptick in
in October
October sees
sees Pins
Pins focusing
focusing on
on southern
southern recipes
recipes and
and wreaths
wreaths
New Years
Decor & party
Food & drink
Fashion
Hair & beauty
Consider
Consider Spring
Spring cleaning:
cleaning: Pins
Pins focusing
focusing on
on decluttering
decluttering
13
Peak activity
November
Thanksgiving
Black Friday
Christmas
Gifts
Fashion
Hair & beauty
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Increasing activity
Consider
Consider Holiday
Holiday travel:
travel: Pins
Pins focusing
focusing on
on beach
beach destinations
destinations
New Years
Valentines Day
Super Bowl
Gifts
Decor & party
Food & drink
Fashion
Hair & beauty
Consider
Consider New
New Years:
Years: Especially
Especially Pins
Pins focusing
focusing on
on decor
decor &
& fashion
fashion
14
Peak activity
December
Christmas
New Years
Gifts
Decor & party
Food & drink
Fashion
Kids & parenting
Hair & beauty
Increasing activity
Consider
Consider flu
flu remedies:
remedies: Pins
Pins focusing
focusing on
on the
the best
best ways
ways to
to stay
stay healthy
healthy or
or kick
kick a
a winter
winter cold
cold or
or flu
flu
Valentines Day
Super
Bowl
Super
Bowl
Mardi Gras
Gifts
Decor & party
Food & drink
Fashion
Hair & beauty
Decor
& party
Decor
& party
Food & drink
Fashion
Hair & beauty
Consider
Consider resolutions:
resolutions: Pins
Pins focusing
focusing on
on new
new resolutions
resolutions especially
especially around
around healthy
healthy foods
foods &
& fitness
fitness
15
Total Pinners
Total Pins
Event
Total Pinners
Total Pins
Golden Globes
2m
4m
Graduation
17m
57m
Super Bowl
17m
59m
Memorial Day
7m
15m
Valentine's Day
29m
200m
Fathers Day
15m
45m
Oscars
2m
4m
4th of July
14m
48m
Mardi Gras
5m
9m
Back to School
14m
49m
March Madness
7m
23m
Back to College
24m
125m
St Patrick's Day
5m
12m
Halloween
27m
273m
Easter
24m
143m
Thanksgiving
27m
170m
Prom
20m
151m
Black Friday
12m
36m
Kentucky Derby
1m
3m
Christmas
46m
882m
Cinco de Mayo
5m
10m
New Years
26m
116m
16
6 months
5 months
4 months
2 month
1 month
Day of event
Day of
Post event
Golden Globes
Super Bowl
Mardi Gras
Valentine's Day
Oscars
Easter
St Patrick's Day
March Madness
Prom
Kentucky Derby
Cinco de Mayo
Mothers Day
17