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INTRODUCTION OF B. L AGRO
1. Company Profile
2. Vision and Mission
3. Management
4. Products and Services
OBJECTIVE OF STUDY
RESEARCH METHODOLOGY
FINANCIAL STATEMENT ANALYSIS
1. B.L AGRO
2. Indian wood products
BALANCE SHEETS OF BOTH COMPANIES
FINDINGS
CONCLUSION
With a history that goes back to 50 years, B.L. Agro Oils Ltd. is a company with a simple
corporate objective - to manufacture, package and market the purest possible edible oil that
would offer healthier and tastier solution to millions of consumers. Currently, B.L. Agro is in
the business of Refining, Quality Control, Packaging and Marketing of branded mustard and
other edible oils.
.
QUALITY POLICY
B.L. Agro Oils Ltd. is committed to total customer satisfaction, and compliance with regulatory
bodies at all times and at maximum effectiveness.
We aim to Consistently enhance our understanding of market dynamics and changing customer
needs so as to offer finest quality products that at all times meet our customers' expectations and
the ever changing demands of the market place. Provide a high level of service to our customers
with minimum cause for complaint.
Maintain a healthy & constructive work environment that enables personnel to produce
Optimal output. Continually comply with the requirements of ISO 9001:2000, ISO 14002:2004,
HACCP and other government regulations and continuously improve the effectiveness of our
Quality Management System.
VISION
To be a way of life for every Indian.
MISSION
To be the benchmark in purity and perfection. To achieve a leadership position in the Indian
market and to become the preferred Indian edible oil name globally
MANAGEMENT
The foundations of B.L. Agro were laid half a century ago by its Managing Director,
Shri Ghanshyam Khandelwal - a veteran of the Indian mustard industry. Since then the
management of B.L. Agro has gained an unmatched, in-depth insight of the industry and the
continuously evolving customer needs. The leadership at B.L. Agro has a vision for the future
and their acumen in adapting to the changing times has translated into consistent growth by the
company.
However, the most important attribute of the B.L. Agro leadership is the un-fallible commitment
towards quality, towards customers and towards community at large.
At B.L. Agro 'No Compromise with Quality' is a guiding philosophy. And the management
takes it as their responsibility to not just ensure the highest quality standards of company's
products but also to instill this 'quality attitude' in every member of the B.L. Agro organization.
Another distinctive characteristic of the B.L. Agro management team is their strong belief that
Success and growth do not mean much unless accompanied by trust and respect from the
community. And over the years this belief has ensured that as a corporate citizen, B.L. Agro
Oils Ltd. earns an image of one of the most respected and revered organization in its region of
activity.
Managing Director
A true entrepreneur, Ghanshyam Khandelwal stepped into the mustard oil trading business in
the 1950s when he was still at a very young age. Beginning from Bareilly, he single-handedly
expanded operations and soon transformed Bail Kolhu into one of the most preferred mustard
oil brand in the entire belt of Eastern UP.
A man of foresight and vision Ghanshyam Khandelwal has been the guiding force behind
consistent growth of B.L. Agro Oils Ltd. With an eye on the future, he has, over the years,
displayed a tremendous prowess for anticipating the changing consumer needs and has
repeatedly led the organization to be a winner in a dynamic industry scenario. The mantras of
his success include his unflinching commitment towards quality and his passion for perfection.
An un-doubted achiever, he is a man of undaunted determination and courage along with
exemplary business acumen.
What distinguish Ghanshyam Khandelwal are his philosophies that originate from his
commitment towards the community. A man of values, he strongly believes in business ethics
and corporate social responsibilities.
SUCCESS STRATEGIES
Having started as a mustard trading house in 1958, B.L. Agro has come a long way today.
During the course of its journey, 1999 proved to be a landmark year which transformed the
business house from a commodity trading organization to an FMCG company. The year
witnessed the birth of B.L. Agro Oils as a registered company and also marked its advent into
quality control, packaging and marketing of consumer packs of their flagship brand - Bail
Kolhu Kachchi Ghani Mustard Oil. Achieving an astonishing turnover of Rs. 60 crores in the
first year itself, the company has not looked back since.
Expansion and up-gradation has been a continuous process for B.L. Agro. The marketers of a
single mustard oil brand subsequently started rolling out multiple varieties of mustard oil - thus
catering to a much wider consumer base. As the product range swelled, the competencies,
capabilities and capacities were continuously enhanced to meet the growing challenges.
However even with its ever-expanding size, B.L. Agro never lost sight of its ultimate goal that
of providing only the highest product quality - and hence set up its own advanced quality
control systems and packaging facilities.
Later, the company took another stride when being a player in the lone mustard oil segment,
B.L. Agro diversified into Refined Soybean oil and then further to various blended edible oils.
In 2006, B.L. Agro achieved yet another milestone when it established its own state-of-the-art
Refinery.
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
THREATS
High competition from other companies
Growth Opportunities
Emergence of branded edible oil as a high growth segment in Indian FMCG industry. With a
huge proportion of total Indian households still not using branded oils but displaying continuous
shift in their using pattern - from loose unbranded oils to packed branded oils, the category of
branded edible oils has emerged as a high growth segment in the Indian FMCG industry.
With an excellent record of adapting to the dynamic trends, B.L. Agro Oils Ltd. is well
positioned and preparing itself to play an important role in facilitating this transition in
consumer behavior.
Expansion in geographic reach and newer markets - The company has already extended its
distribution network covering almost entire North India and is now poised to further expand in
newer markets.
To meet the challenges of growing demands, B.L. Agro is preparing for capacity enhancement
and expansion of manufacturing capabilities.
The company has an ambitious plan for setting up an Integrated Oil Complex for which it has
already identified the locations. With comprehensive facilities available within this complex,
the company will be able to provide integrated solutions and enhance its competitive pricing
power.
In addition to the existing facilities, the proposed complex will include Solvent Extraction
Plant, Rice Bran & Sunflower Refinery and Mustard Crushing Facilities.
To make its procurement processes smooth and cost effective B.L. Agro oils is also
contemplating setting up of Rack Facilities connecting its Oil Complex to various Port.
With the addition of Mustard Crushing Facilities, the company plans to consolidate as well
as increase its market share in the mustard segment.
Increase in brand power B.L. Agro Oils Ltd. has planned widespread promotional and
consumer connect campaigns to achieve an increase in its brand power.
The company is working to expand its product and brand portfolio through extension of the
existing lines as well as through diversification into other edible food items.
Through ensuring a substantial market share in the mustard oil as well as other segments, B.L.
Agro aims to obtain better pricing power.
BAIL KOLHU
Bail Kolhu Kachchi Ghani Mustard Oil is the flagship brand of the company. This is a Grade A
Mustard Oil and due to its unique taste and ideal pungency, it enjoys a tremendous consumer
preference throughout the states of UP, Uttaranchal and Delhi.
Bail Kolhu is a clear market leader in most of its distribution territories and commands almost
monopolistic leadership position in many of the markets. Bail Kolhu also enjoys a very high
level of brand recall and brand loyalty amongst a vast consumer base.
MOHAN DHARA
Mohan Dhara
Mohan Dhara is a well-accepted brand in the Refined Soyabean Oil segment.
BALANCE LITE
Balance Lite
this is a fast growing brand that has facilitated the advent of B.L. Agro in the Refined Vegetable
Oil segment.
AVIRAL DHARA
Aviral Dhara is a multi-product brand of Mustard Oil, Palmolein Oil, and Vegetable Oils.
Having gained instant acceptance in the market, the brand is on a steady growth chart.
NOURISH DELITE
Nourish Delite is a Dream Project of B.L. Agro management that promises to enhance the
image as well as scale of company's operations.
First product to be offered under this brand will be Premium Soyabean oil followed by Premium
Mustard Oil. The line will be further expanded to multiple food products that will even extend
beyond edible oils and include products like Atta, Besan, Pulses on one hand and Packaged
Drinking Water on the other. At B.L. Agro, the vision is to make Nourish Delite India's biggest
and most trusted Food Brand and the company is planning and preparing to make this dream a
reality.
Management
Chairman: Mr. Krishna Kumar Mohta
Executive director: Mr. Krishna Kumar Damani
Company secretary: Mr.Anup Gupta
Chief financial officer: Mr. Raj Kumar Agarwal
Secretarial officer: Mr.A.K. Acharya
Compliance officer: Mr.k.k.mohta, chairman
Director corporate planning and Strategy and whole time director-Mr.BharatMohta
MARKETING Head: Mr. Rajiv Mundhra
Registrar & Share transfer
Agent:
NICHE TECHNOLOGIES PVT.LTD.
D511,BagreeMARKET
71, B R Basu Road,
Kolkata70000emen
Research Methodology:
My project report is secondary data base so the secondary data is collect on the basis of
requirement, convenience and availability of data as well as the reliability of data. The sources
through which the data is collected such asNewspaper, Internet, Balance sheets and some other sources of the company.
Research methodology deals with the various methods of research. The purpose of the
research methodology is to describe the research procedure used in the research.
Research methodology helps in carrying out the project report in by analyzing the various
research findings collected through the data collection methods.
In the project I am collecting the data from various website through internet because my project
based on secondary information which is already available somewhere.
Research methodology may be treated as the heart of the projects. Without a proper and well
organized plan it is impossible to complete the projects and draw conclusive and prepare result.
Research methodology is a systematic way which consists of series of action or steps necessary
to effectively carry out research and the desired sequencing of these steps.
The research is processes of involve a number of inner related activities, which overlap and
rigidly follow a particular sequence.
A firms success and even survival, its ability and willingness to maintain production and to
invest in fixed or working capital are to a very considerable extent determined by its financial
policies, both past and present. In fact the financial manger is now being placed at central focal
point of modern corporate organization due to organizational changes and revolutionary
changes in financial management.
Financial management is viewed properly viewed as an integral part of overall management
rather than as a staff specialty concerned with production, marketing and other functions with in
an enterprise wherever decisions are made about the acquisition or distribution of asset.
It is often said that now a days, financial management watches and cases various development
activities liquidity and profitability of the firm.
Few activities to be cased for:
High cost of financial the risky investment due to capital-intensive environment.
Diversification by the firm of various business, markets and products.
A high rate of inflation affecting firms forecast and planning.
Technological changes at high speed & need for more expenditure on R & D.
Flow of information at rapid speed causing the use high-speed computers.
Last but not least, the sound financial decisions not only affect the production and
distribution but also affect the organizations profitability and liquidity.
RATIOS ANAYLSIS
Ratio analysis is a widely used tool of financial analysis. It may be defined as the systematic use
of ratio to interpret the financial statement so that the strengths & weaknesses of the firm as
well as historical performance and current financial condition can be determined. Here, the term
ratio refers to the numerical or quantitative relationship between two items/ variables, which are
connected with each other in some manner. Ratio analysis makes the related information
comparable.
In times of coefficient: - in this form, a quotient obtained by dividing one item by another
item.
E.g.- 6times is the ratio between sales & stock.
TURNOVER RATIOS
Turnover ratios are also known as activity or efficiency ratios. The total fund raised by the
company aew invested in acquiring various assets for its operations. The assets are acquired to
generate the sales revenue and the position of sales depends upon the value of assets. Turnover
ratios are expressed in Times.
TYPES OF TURNOVER RATIOS
Fixed asset turnover is also termed as the ratio of sales to fixed assets. Fixed assets shows how
efficiently the fixed assets are used.
ANALYSIS OF RATIOS
INVENTORY TUROVER RATIO
A high inventory turnover indicates efficient operations. The inventory ratio of B.L.
AGRO is 13.75 which is more efficient and implies that more inventory is sold and
replaced whereas the inventory ratio of IWP is 4.4 which is less efficient.
DEBTORS TURNOVER RATIO
It measures how efficiently the company collects its receivables during the period of
time.
The debtors turnover ratio of B. l .agro is 12.71 whereas IWP IS 7.8.
ASSETS TURNOVER RATIO
This ratio used as an indicator of the efficiency with which a company is deploying
its assets in generating revenue. The asset turnover ratio of B. l AGRO IS 3.141
whereas IWP is 1.85.
FIXED ASSETS TURNOVER RATIO
It indicates how well a company is using its fixed assets to generate sales. The fixed
asset turnover ratio of B.l agro is 15.35 whereas IWP is 10.44
FINDINGS
The performance of B.L AGRO has been very good with high turnover in the
market as compared to Indian wood products.
The inventory turnover ratio of B.L agro is also high which means the efficient
utilization of inventory
The debtors turnover ratio and the average collection period ratio have shown
improvement indicating an improved cash flow position of Indian wood products.
The fixed asset turnover ratio has also improved.
The inventory of Indian wood products sold very less as compared to bl agro.
Inventory management in B.L. Agro oils ltd is effective & efficient.
The financial position of B.L.Agro is much better because company earns a good
profit.
To meet the challenges of growing demands, Indian wood products is preparing for
capacity enhancement and expansion of manufacturing capabilities.
Expansion in geographic reach and newer markets - The B.L agro has already
extended its distribution network covering almost entire North India and is now
poised to further expand in newer markets.