Documentos de Académico
Documentos de Profesional
Documentos de Cultura
PROJECT TITLE:
PRODUCT
COLGATE vs. PEPSODENT
SYNOPSIS
Objectives
1. To study product of Colgate and Pepsodent toothpaste by survey.
2.
COLGATE:
Introduction and History
The company's parent has a presence in over 200 countries worldwide. In
India, Colgate ranks No.1 in top of the mind recall in many consumer surveys.
Let's take a look at the company's journey over the years and what's in for it in the
future. Colgate is considerably backward integrated. It has captive manufacturing
facilities for flavor and other ingredients, which yield significant cost savings. It
has also set up a world-class facility for manufacture of Di-calcium Phosphate, a
key ingredient in toothpaste.
History:
Egyptians are believed to have started using a paste to clean their teeth
around 5000BC, before toothbrushes were invented. Ancient Greeks and Romans
are known to have used toothpastes, and people in China and India first used
toothpaste around 500BC.
Ancient toothpastes were used to treat some of the same concerns that we
have today keeping teeth and gums clean, whitening teeth and freshening breath.
The ingredients of ancient toothpastes were however very different and varied.
Ingredients used included a powder of ox hooves' ashes and burnt eggshells that
was combined with pumice. The Greeks and Romans favored more abrasiveness
and their toothpaste ingredients included crushed bones and oyster shells. The
Romans added more flavoring to help with bad breath, as well as powdered
charcoal and bark. The Chinese used a wide variety of substances in toothpastes
over time that has included ginseng, herbal mints and salt.
3
Products:
Colgate Sensitive:
Colgate
Sensitive toothpaste soothes the nerve ends and builds a protective shield
providing both relief from sudden shocks of pain and long term sensitivity
protection with regular use.
Ingredients
Benefits
Potassium Nitrate
Copolymer
Anti-calculus benefits
Pyrophosphate
Sodium
Anti-caries agent
Monoflurophosphate
Colgate MaxFresh:
Colgate MaxFresh gel is infused with cooling crystals (in strips), which
dissolve completely as you brush for a whole new dimension of freshness freshness that you can see.
Benefits:
Whiter Teeth
Fights Cavities
Colgate MaxFresh gel is available in three very exciting flavors - Peppermint Ice,
Spicy Fresh & Citrus Blast
Colgate Herbal:
This product is herbal product is manufactured by natural product.
PEPSODENT:
10
11
By having these new innovations, Pepsodent covers all range of oral health care for
consumers.
Key facts:
Pepsodent is the leading brand in most Asian Countries with Indonesia
and India as the biggest market.
In 2005 Pepsodent is the only one of the toothpaste brand that recognized by
FDI, World Dental Federation in addition to local dentist association
(PDGI).
Types of product:
Complete 12
Pepsodent Herbal
12
Pepsodent Sensitive
Pepsodent Whitening
13
14
FINDING
Toothpowder users 5%
4. Gel 45%
Varity Color users:
1. Red 30%
2. Blue 60%
3. White 22.5%
Identify product by brand name 57.5%
Celebrity Advertising of product 17.5%
No changes toothpaste in future 12.5%
16
RECOMMENDATION
Colgate is the big brand and market share of Colgate is more as compared to
Pepsodent. We think Colgate spend more money on promotion, advertisement. And
therefore price of Colgate hence increased. Hence we recommended Colgate that
Colgate has to reduce promotion expenditure.
Pepsodent is a brand but market share of pepsodent very less than Colgate.
Pepsodent has to introduce new variety in product and they have to introduce
different quantities of product. Pepsodent has to increase their promotion strategy.
They have to target rural consumers and have to promote product accordingly.
17
CONCLUSION
18
Shahruk Khan. Some people do not want any changes in Colgate & some want
changes in Colgate. Most of people brush teeth in a day at least two times in a
morning and also in a night after having good dinner. We also observed that
Colgate is not giving any dental check up free service which other like Pepsodent
are giving free dental check up service to the their customer. And also most of
people do not take any advice before using any toothpaste because we known poor
family they do not having so much money for eat so they how they can take any
advice. Rich family they take all care like health and so on because of they has lot
of money.
In rural area we known there people mostly buy their product by brand so
here also people come know their product by brand and also quality of product.
During survey most of peoples said that brand is necessary for promotion of any
product. Without brand people how can identify their product in city and also
village. So we identified that is Colgate is the liked of all people. And they ready to
spend other ever price of Colgate would be in a market. Pepsodent also good but
most of people liking Colgate. This survey was good for us because which think
we didnt know it becomes to known due to survey. So we would like to say thanks
to Prof. Vandana Mam to gave us such project. We really enjoyed during survey.
19
BIBILOGRAPHY
http.www.google.com
http.www.wekipedia.com
htttp.www.colagate.com
http.www.uniliver.co.id.com
20