1008 W. 26 St.

Minneapolis, MN 55405

e: chloewasserburger@gmail.com m: 715-486-6461

CHLOE
WASSERBURGER

EDUCATION
9/2010 - 5/2014
Graduated with honors from the School of Journalism and Mass Communication with a Bachelor
of Arts in integrated strategic communications - emphasis in advertising
Earned minors in Spanish studies and American studies; Spanish studies requirements fullled by
the Study Abroad Program in Toledo, Spain

UNIVERSITY OF MINNESOTA - TWIN CITIES

ACTIVITIES
MIMA - COMMITTEE MEMBER

9/2014 - Present

NSAC - COMMITTEE MEMBER

9/2013 - 5/2014

Attend community events to learn from industry peers and discuss innovative topics

Performed secondary research and developed/analyzed consumer surveys to extract insights about
Mary Kay and its competitors to guide the creative process
Using this data, we developed strategies to drive key messages on paid, earned and owned channels
ADVERTISING CLUB - COMMITTEE MEMBER
9/2012 - 5/2013
Discussed the evolving advertising landscape with local leaders
PRSSA - COMMITTEE MEMBER
9/2010 - 1/2013
Wrote press releases, created marketing assets, and promoted/managed events for Bualo Wild Wings

EXPERIENCE
CONTENT SPECIALIST - CICERON
3/2016 - Present
Write paid search, social and programmatic ad copy tailored to key audiences to raise awareness
of the Childrens Minnesota Virtual Clinic
Develop content strategies and execute against them to enhance authority and trust
Compose concise website and email copy for Vonage Business to guide and inform users
Work closely with an SEO team to create blog content that performs well in SERPs, resulting in
the #1 performing piece of content for a specic Google search term
DIGITAL MARKETING ASSISTANT / SPECIALIST - CICERON
9/2014 - 3/2016
Develop and execute social marketing campaigns for Delta Vacations to drive trac to the website
and encourage conversions
Ideate, create and distribute various forms of content to enhance brand awareness
Develop, implement and measure impact of email marketing campaigns, focusing on copy performance
DIGITAL MARKETING INTERN - CICERON
5/2014 - 9/2014
Increased brand awareness for a brand by establishing a presence on various digital channels and
developing a content strategy, earning Ciceron the position as one of three Minnesota Business 2016
Community Impact Award nalists
Created blog content on behalf of Delta Vacations to provide key content at crucial times
throughout the customer journey, enhancing conversions
JOURNALIST INTERN - COLLEGE SOCIAL MAGAZINE
10/2013 - 5/2014
Composed compelling web and magazine content that appealed to a college audience
BILINGUAL COMMUNICATIONS INTERN - LA FUNDACION DE ORTEGA Y GASSET
1/2013 - 4/2013
Helped native Spanish speaking students improve English language skills
5/2012 - 7/2012
MARKETING INTERN - ENVIRONMENT MINNESOTA
Increased environmental awareness through earned media eorts
SOCIAL MEDIA INTERN - CONNECTTOME
3/2012 - 5/2012
Developed a persona for a new brand and brought it to life through engaging digital copy

SKILLS:

COMPETENT IN PPT / ADOBE CREATIVE SUITE, COLLABORATIVE, CREATIVE, COMMUNICATION, ABILITY TO CAPTURE BRAND TONE