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Research: few schools in our region have defined an active alumni relations program. Our publics were alumni, current students and faculty, as well as any guests attending the Commies. The flyer, save the date and program were all uniform and our audience enjoyed the design.
Research: few schools in our region have defined an active alumni relations program. Our publics were alumni, current students and faculty, as well as any guests attending the Commies. The flyer, save the date and program were all uniform and our audience enjoyed the design.
Research: few schools in our region have defined an active alumni relations program. Our publics were alumni, current students and faculty, as well as any guests attending the Commies. The flyer, save the date and program were all uniform and our audience enjoyed the design.
To
track
15
acts
of
involvement
from
15
different
alumni
of
the
Department
of
Communication,
whether
it
be
attendance
at
events
or
active
involvement
on
the
Web,
by
September
1,
2016.
RACE
Research:
Our
group
researched
a
range
of
small
to
large
Midwest
colleges
and
universities
with
competitive
communication
programs.
From
there
we
focused
on
their
alumni
program.
With
our
research,
we
found
that
there
are
few
schools
in
our
region
that
have
defined
an
active
alumni
relations
programs.
Although
it
may
not
be
advertised
as
publically,
it
seems
the
research
we
conducted
was
helpful
in
knowing
who
has
certain
types
of
connection.
Analysis:
When
developing
our
campaign,
we
found
our
publics
to
be
alumni
of
the
Department
of
Communication,
current
students
and
faculty,
as
well
as
any
guests
attending
the
Commies.
We
found
many
strengths
and
opportunities
and
although
there
were
a
good
amount
of
weaknesses
and
threats,
we
felt
as
though
the
positives
outweighed
the
negatives.
The
pre
and
post
survey
we
created
was
distributed
to
alumni
and
will
be
evaluated
at
the
end
of
our
campaign.
The
tactics
we
created,
print
and
online,
allowed
for
an
equal
balance
in
reaching
different
age
demographics
as
well
as
highlighted
specific
features
for
the
Department
of
Communication.
Finally,
the
Commies
was
a
success
and
in
holding
up
our
end
of
responsibility,
we
were
successful.
The
flyer,
save
the
date
and
program
were
all
uniform
and
our
audience
enjoyed
the
design.
Communication:
In
order
to
track
the
alumni
involvement,
we
have
implemented
a
before
and
after
campaign
survey
that
will
be
sent
to
alumni.
Furthermore,
we
decided
it
would
be
most
beneficial
to
create
both
traditional
and
online
tactics
to
help
meet
the
needs
of
our
client.
We
created
flyers
for
the
Commies
to
be
sent
via
an
email
blast
and
hung
around
campus,
a
Save
the
Date,
Hootsuite
how-to
guide,
for
ease
in
posting
to
social
media,
a
blog
plan
for
alumni
to
share
their
experiences
with
other
alumni,
faculty
and
current
students,
an
alumni
newsletter
to
feature
a
new
alum
monthly
and
to
update
alumni
on
what
is
happening
in
the
department,
radio
spots
that
encourage
alumni
to
come
back
to
campus,
a
postcard
as
a
friendly
reminder
that
we
are
wishing
them
well,
and
an
alumni
spotlight
and
feature
to
learn
more
about
their
career,
their
aspirations
and
goals
and
their
favorite
memories
while
on
campus.
Evaluation:
As
mentioned,
the
survey
distributed
at
the
beginning
of
the
semester
will
also
be
sent
out
at
the
end
of
our
campaign
to
measure
the
acts
of
involvement
from
alumni.
The
goal
is
to
evaluate
how
connected
and
engaged
they
became
with
the
department,
current
students,
other
alumni
and
faculty
members.