J.D.

Birla Institute
Department of Management

SYNOPSIS

An outlook of the Heavy Vehicle Industry In India

Under the Supervision of

Mrs. Seema Lall
Submitted byHarvinder Singh Gill
Semester - VI
Specialization - MARKETING
Class Roll No. - 152

(Synopsis of Dissertation submitted in partial fulfillment of the requirements

of the graduate degree, Bachelor of Business Administration (Honours)

Signature of the student

Signature of the supervisor

1. INTRODUCTION - Heavy Vehicles Market in India comprises of trucks,

Machines, Ambulances, and School Buses. The popular heavy vehicle brands in India
are Volvo, Eicher, Tata, Telco, Ashok Leyland, Bajaj Tempo, and Swaraj Mazda . The
heavy vehicles market in India has been reflecting steady growth with the above
mentioned key manufacturers of this segment by constantly trying to upgrade their
technology and production processes. With foreign investments in the Indian vehicle
market and world class technology, India is definitely soaring ahead with its heavy
vehicle ventures.
.

2. OBJECTIVE OF STUDY

The objective of the study is to get an in-depth knowledge of heavy vehicles

industry sector.
To understand the growth of commercial vehicles
To understand the market strategies of different manufactures
Lastly, to analyse major players in the market.

3. LITERATURE REVIEW
A literature review is an account of what has been published on a topic by accredited scholars
and researchers. Literature reviews are secondary sources, and do not report new or original
experimental work.
The automotive industries of emerging markets were transformed in the 1990s by trade
liberalization and large investments by global assemblers. The impact of these investments
was decisively influenced by government policies aimed at promoting local production and
assembly of vehicles and by changing assemblersupplier relationships in the global auto
industry. The cases of Brazil and India show how the assemblers created new linkages
between operations in emerging markets and their global operations through the adoption of
follow design and follow sourcing policies. These policies were hard to implement in
practice, but they decisively transformed the components industries in both countries..

4. RESEARCH METHODOLOGY

Research methodology is the process used to collect information and data for the purpose of
making business decisions. It may be understood as a science of studying how research is
done scientifically. It expands on the various steps that are generally adopted by a researcher
while studying his research problem along with the logic behind them.
Primary data-Data observed or collected directly from first-hand experience.
Secondary data- Secondary data refers to data that was collected by someone other than the
user.
The data used for the project is mainly secondary data collected from the market analysis
reports and articles.

5. BIBLIOGRAPHY
1. http://business.mapsofindia.com/automobile/market/heavy-vehicles.html

2. https://scholar.google.co.in/scholar?hl=en&q=heavy+vehicles+industry+india&btnG