A soft drink concentrate manufacturer ( for example Rasnas manufacturer) wants to

know the following:

1. Demographic profile of users and non-users of soft drink concentrates
2. Among users,
a. The preference for liquid concentrate verses powder
b. Preference for powder with sugar added, verses powder with no added
sugar
c. Occasions of use
d. Whether served to guests
e. Rating on convenience, taste, price and availability
f. Brand preferred among soft drink concentrates
3. Among non-users,
a. Reasons for not using soft drink concentrate
b. Substitute product usage, if any, and reasons for using or consuming them
Develop a questionnaire for the above information needs.
Develop a double barreled question with respect to the above soft drink survey.
Develop a semantic differential scale for the same

Dear Sir, Madam,

We are doing a brief survey to find more about consumer preferences

regarding soft drink concentrate. We would be grateful if you could
spare a few minutes to participate in it. Thank you for your
cooperation.
1. Do you use soft drink concentrate.
Yes
No
If Yes Continue with Q 2 .If no, Go to Q9.
2. Do you use liquid or powdered concentrate?
Liquid
Powder
Both
3. Which type of concentrate do you prefer out of the following?
Concentrate with sugar added
Concentrate without sugar added
4. What are the occasions when you use soft drink concentrate to
make soft drinks?
Regularly, all year round
Regularly, only in summer
Occasionally, all year round
Occasionally only in summer
5. Do you serve it to the Guests?
Yes
No
Depends on the Guest
6. Which brand do you use?
Rasna
Please specify
7. Please rate the brand you use on the following attributes, on a scale
of 1 to 7( 7=Vey good, 1=Very Poor)
Availably
1
2
3
4
5
6
7
Taste
1
2
3
4
5
6
7
Convenience
1
2
3
4
5
6
7
Price
1
2
3
4
5
6
7
8. Any other comment on the brand that you use.
Non Users

1. Do you use any of the following regularly? ( you may tick more
than one)
Fruit Juice
Squash
Bottled Soft drinks
Tea
Coffee
Nimbu paani
Buttermilk
2. What are the reasons for not using soft drink concentrate? ( you
may tick more than one)
Does not taste good
Expensive
Chemical additives
Does not contain natural fruit juice
Not available easily
No nutritional value
Any other Please
specify

Demographics
1. Ager Group
Less than 25 years
26-40
41-50
Over 50
2. Your monthly household income
Less than 20000
20001 to 40000
40001 to 60000
60001 and above
3. Address

FORMAT OF PROJECT REPORT

Title of the Project
Table of content
Introduction
Research objectives

Need of the study

Literature Review
Methodology
Sampling Design
Research Design
Data Collection
Data Analysis
Limitations
Findings
Summary & Conclusions
Recommendations if any
Bibliography
Ref: Pg 610 onwards