Documentos de Académico
Documentos de Profesional
Documentos de Cultura
www.curriculum-press.co.uk
Number 010
http://media.guardian.co.uk/site/story/0,14173,1223281,00.html?=rss
The word manage is used by the The Guardian to tell us that the
ideology represented in The Sun has been chosen deliberately
through discussion with the government. In Media Studies we call
this construction. The values of a media text are not accidental they
are carefully constructed, often to the advantage of the institution.
In the headline above The Guardian is suggesting that news in The
Sun was constructed implying that The Guardian views this as
negative. The headline identifies The Guardians apparent
ideological position on the issue of collaboration between the press
and politicians and this adds to its own image as being part of a
free, democratic press.
Key Term
Connotations: How we interpret signs around us is heavily
influenced by the culture we grew up in as well as our individual
life and cultural experiences. The associations we add to images
and words are known as connotations. When we speak or write
about connotations we are trying to understand the meaning
associated with a sign (such as an image or piece of text).
For example, in our culture we have several associations or
connotations of a lion: it is seen as a majestic creature, a leader
of other animals, and therefore it is often used as a symbol of
monarchy.
Key Term
Construction: This key term helps us describe the way a media
text is put together. It tells an examiner that you understand a text
has been made in a particular way for a particular reason. A
newspaper constructs a headline; a studio constructs a film; a
TV channel constructs its listings. Nothing is accidental, all
meaning in the media is constructed.
http://www.bbc.co.uk/ww2peopleswar/stories/28/
a2045828.shtml