CONTACT

Andrea Zepeda

(469)-877-4712

Axz003@uark.edu
Linkedin.com/in/axz003
Andreazepedaa.weebly.com

SKILLS
Adobe:
Premiere
Illustrator
InDesign
Photoshop (CS6)
Microsoft Office:
Word
Excel
Power Point
Other:

Audacity
GarageBand
iMovie
WordPress
Fluency in Spanish

EDUCATION
University of Arkansas / GPA
3.6
Majors: Spanish & Journalism
double concentration:
Public Relations/Advertising
News/Editorial
Minors:
Marketing & Logistics
Latin American and Latino
Studies
Study Abroad Experience:
Universidad Antonio de Nebrija
Madrid, Spain

ACHIEVEMENTS
New Arkansas Non-Resident
Tuition Awards, 2012-2016
Order of Omega, Gamma
Alpha chapter, University of
Arkansas, 2015-2016

AZ

EXPERIENCE

Mockingbird Creative Fayetteville, Arkansas / 2016

Intern
Overseeing marketing projects and clients. Project management and strategy.
Blogging and mass marketing on a local and national level.
Lemke Newsroom University of Arkansas, Journalism Department / 2015
Multimedia Reporter
A 15 credit hour journalism practicum that provides students with real-world experience in
multimedia journalism.
Worked 40+ hours per week in a classroom plus additional time interviewing news sources,
collecting information, creating infographics and filming multimedia packages.
New Student Orientation- University of Arkansas, Office of Admissions / 2014 - 2015
Orientation Mentor
Selected from among 300 students to serve as an orientation mentor to facilitate the objectives
of summer and spring orientation sessions for new students and guests.
Advised and registered over 1,000 incoming freshmen alongside Fulbright College of Arts and
Sciences advising center. Mentored over 800 incoming freshmen.
La Perspective Latina, UATV -University of Arkansas Journalism Department / 2015 - 2016
Writer, anchor and interviewer

LEADERSHIP
Public Relations Student Society of America- University of Arkansas / 2015 present
Alpha Delta Pi Sorority- Delta Delta Chapter, University of Arkansas / 2012 -present
Homecoming Chair, 2015
Led my chapter in the 2015 Homecoming competition and won first place in lawn
competition.
Designed float and lawn decorations and raised over 3,000 food cans for the Homecoming
food drive.
Head Risk Management, 2013-2014
Managed the safety of over 400 women and assisted in organizing sorority events.
Lemke Journalism Department Ambassador- University of Arkansas / 2014 present
Serve as a representative of the Lemke department of journalism at college functions and
recruiting and college fairs.
Respond to inquiries from prospective students, by interacting with them and sharing personal
experiences and knowledge about campus.
Recruitment Counselor Office of Greek Life, University of Arkansas / 2014
Member of Panhellenic recruitment team that recruited over 1,400 young women to join Greek
Life at the University of Arkansas in 2014.
Counseled and encouraged 10 individual potential new members during sorority elimination
process. Managed to maintain a positive and enthusiastic environment throughout the twoweek process alongside other recruitment counselors.

RELEVANT COURSEWORK
Creative Adverting Project with KYYA through Integrated Marketing Communication Course /
Spring 2015
Worked directly with client, KYYA Chocolate, an up and coming globally grown and locally
made brand of bean to bar chocolate, out of Elm Springs, Arkansas
Developed a written creative brief, marketing strategy, social media marketing plan, and pull
advertising campaign, including three 8 1/2 x 11 ads for consideration in local NWA
magazines.
Acted as an account manager & designer for this project. Learned how to think like a designer,
which will aid in the future with communication in a career position of Account Management.
Will have the knowledge needed to connect with designers on a deeper level.