Unit 29: Music Video Production

Pre-Production Booklet for Music Video

Name:

Order of contents (italics show areas you must add in yourself)

Song

Lyrics

Meaning of the song

Storyboard

Script

Mood board

Props list

Locations

Shooting schedule

Call sheet

Risk assessment

Clearances

Rules for your production

Your potential track must conform to the following
criteria:
1.
It must provide opportunities for original and creative work
2.
It must have a clearly definable target audience
3.
It must be generically identifiable i.e. as clearly belonging
to a particular genre/sub/genre
4.
it must be of digital quality and in an appropriate format
for capturing to Adobe Premiere Pro CS5
5.
The track must have been missed and recorded to a high
standard, including if using an independent artist (e.g. local
band)
6.
You need to be able to prove you have checked ownership
and have sought permission to use the track.
Your choices will need to:
1.
Be filtered out by your teacher if unsuitable (please
anticipate the likely 'secondary' audience at Henley (parents,
younger children, principle etc)
2.
Inspire the group to make a creative, original music video
that uses and/or challenges conventions
3.
Be suitable for broadcast on mainstream music television
so
- No swearing
- No sexually aggressive language/imagery
- Avoid drug related lyrics/imagery

Song

Song title
Day n Night

Artist
Kid Cudi

Genre
Alternative hip hop

What are the conventions of music videos from this genre?

Some narrative
Interpretative style
Comedy

How are you going to meet these conventions in your video?

Style (in-concert and as live footage; animation (stop motion, digital); interpretative; narrative;
impressionist; surrealist; pastiche; parody; referencing; homage)
The style of my music video will be a mixture of both narrative and interpretive, will do this by having a
main narrative to the start and end of my music video, this will be done by having character 1 waking
up to a phone ring, and the end he will wake up to an alarm. The video as a whole will be quite chilled
out and aimed for people to be immersed into the song with both the lyrics and the visuals going on,
on screen.

Costume
Sleeping wear pjs for character one as he is waking up from bed
Other two characters will be in casual gear.

Lighting

Day scenes light

Night scenes Dark
In house some lights turned on to create different effects on characters and different moods
to different scenes.

Locations
In house to record majority of scenes
Fields for night shots

Shot types
Tracking shots in almost 1 shot for character one when he picks up the phone
Pan shots of characters 2 and 3 going crazy
Close ups of characters 1 in bed and walking down stairs.

Research
What music videos have you watched to research your genre?

I have also watched;

Kid Cudi Day n Night

Kanye West American Boy

Watch me whip

How have these videos influenced the decisions made? Include screen shots of the key
influences

These videos have all been taken into account and used as inspiration for my music,
video, with aspects such as adding narrative to the video before and after the actual
music starts.
I have watched the original music of Day n Night as well as various other videos in
the same genre. These videos have all been taken into account and used as

inspiration for my music video.

A lot of these video take a comedic stance on their music video, this is often done
through a narrative as well as shots that are out of the ordinary and that change the
normality of what to expect in a music video.

Lyrics
Insert the song lyrics below
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)

Madness to magnet keeps attracting me, me (what, what)

I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
cause day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, Mr. Solo Dolo (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he sees the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him too.
It seems the feelings that she had are through, through
[Chorus]
[Kid Cudi:]
Slow mo (what, what)
When the tempo slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white Nikes (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
[Chorus]
At, at, at night

Meaning of the song

Does the song have a meaning? If so, what is it?

The song is about the artist who broke up with his girlfriend, he still has his friends
but no one who understands what he is feeling, making him feel lonely. The music
also shows a happy feel to it which shows that even when in pain you should at least
try to be happy. The song may represent a lot of peoples feeling after a break up
sublimely. It shows the struggle between trying to be happy and what you may be
really feeling.

How will your visuals relate to the song? (Illustrate, Amplify or Disjuncture)
They will demonstrate the character in pain, however this correlate to the song in that that
song is upbeat so the character will initially be sad then turn happy. The characters will also
contrast each other with character one miserable and the other two joyful. The song will also
show the music at day and night, in both the lyrics and the video you will see on screen as I
will be shooting at day in the house and night in the field.

Storyboard
Insert your storyboard here

Think carefully about the shots you will be using. Consider the range of shots/angles
to give interest and perspective

Script
Description of what will happen in your video inc. camera
movements, angles etc

Mood board

Create a mood board showing what look your music video will have. Add images
showing ideas of mise-en-scene, characters, costumes and colors that will be present

in the different s hots.

Props List
What props / models / furniture etc will you need to make your music video?

Production Name: Day n Night

Producer:

Item

Script page

Description

Character/location

Phones

Phone used to

In house with

speak on and

character 1 and two

alarm
Pjs

1,2

Worn by
character 1

Character 1 in house

Notes

throughout filming
1, 2
Bed

Character 1 is

Character on inside

sleeping on

the house

Location recce
Complete the location recce for the final venue.

Shooting Schedule for production:

Dependent on crew

Week

Monday

Film first
half of
music
video

Tuesday

Wednesda
y
Film
second
half, as
well as
field
scenes at
night.

Thursda
y

Friday

Saturday Sunday

Call Sheet
VIIBE PRODUCTIONS @
The Henley College
Production:
Client Information:
Location:

Cast and Crew:

Jack Thomas
Daniel Allen

Role: Phone Number:

Friends

Production Requirements:
Casual costume

Brief:

Other Information:

Risk assessment of venue

Complete risk assessment for the shooting locations

ACTIVITY

HAZARD

RISK
H/M/L

PRECAUTIONS

IN PLACE

REVIEW
DATE

REVIEWE

Field in the
dark
Jumping
around/

Cant see
where youre
going.
Risk of injuring
yourself

Bring lights

Stretch out
and be
careful

Please leave this section blank:

Risk Assessment checked by: Name ..
. Date

KEY: Activity: Describe the component part of your pursuit. Hazard:

List the
things you anticipate might cause harm or the things associated with your activity
that have the potential to cause harm. Consider the likely harm. Risk: Assess the
risk as either H (High), M (Medium) or L (Low). When concluding your assessment
consider all of the circumstances.
Precautions: Consider what
you could do to minimise / negate the risk.
In Place:
Will the
precautionary measures be in place at the time of the activity?
Review Date:
When would it be reasonable to review your assessment?
Remember it might be whilst you are undertaking the activity.
Reviewer: Name of the person responsible for completing the risk assessment.
A copy of this form should be taken on the activity or visit by the Reviewer.

Clearances

Signed

Insert copy of email sent to record label requesting permission for the use of
chosen song