Marketing is the business function that identifies customers, needs
and wants, determines the target markets which the organization can best serve designs appropriate products, service and programs to serve these customer. A market can be considered a share with in which price making forces ere ate and in which exchange of title tend to accompanied by the actual movement of the goods offered. Marvel is a stage on which economic actors
- firms house holds and unions meet and move by
economic decision for society.
Marketing is the guiding element of any business. It is a powerful mechanism which alone can satisfy the needs and wants of customer at the place and time they desire. The success of a depends on the strength of its marketing policies. In short marketing guides the decisions and entries to serve people and not to satisfy their theoretical needs along. According to Philip kolter, marketing is specifically concerned with how transactions are created, stimulated, facilitated and valued. Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. It consist of everything the firm can do to influence the demand element for its product. The many possibilities can be collected into four grounds of variables known as the jour ps product. Price, place and promotion product stands for the goods and services combination the company offers to the target market.
The marketing system goal should be maximize consumption
customer choice or customer satisfaction. The marketing system goal should be to maximize life quality add life quality means not only the quality and quality of customer goods and services but also the quality of environment. Customer satisfaction deals with the characteristic of human behavior marketing belongs to human behavior as it deals with buying decision. The advertisement copywriter has to psychology behind human the behavior in respect of satisfaction of his wants.