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2016 K I T MEDIA UPDATED 1/14/16

2016 KIT

MEDIA

2016 READER PROFILE MRI FALL 2015 BASE: ADULTS 18+ AUDIENCE % COMP INDEX (000) ADULTS

2016 READER PROFILE

2016 READER PROFILE MRI FALL 2015 BASE: ADULTS 18+ AUDIENCE % COMP INDEX (000) ADULTS 11,895

MRI FALL 2015 BASE: ADULTS 18+

AUDIENCE

% COMP

INDEX

(000)

ADULTS

11,895

MEN

7,336

61.7%

128

WOMEN

4,559

38.3%

74

AGE 18 TO 24 AGE 25 TO 34 AGE 35 TO 44 AGE 45 TO 54 AGE 55+

2,910

24.5%

195

2,966

24.9%

141

2,241

18.8%

113

1,792

15.1%

84

1,985

16.7%

47

AGE 18 TO 34 AGE 18 TO 49 AGE 25 TO 49 AGE 25 TO 54 AGE 21+ MEDIAN AGE

5,877

49.4%

163

8,995

75.6%

136

6,085

51.2%

119

6,999

58.8%

113

10,740

90.3%

95

35.3

HHI $150,000+

2,026

17.0%

141

HHI $100,000+

3,912

32.9%

119

HHI $75,000+

5,279

44.4%

108

HHI $60,000+

6,451

54.2%

105

HHI $50,000+

7,311

61.5%

103

MEDIAN HHI

$66,440

IEI $100,000+

739

6.2%

101

IEI $75,000+

1,415

11.9%

103

IEI $60,000+

2,183

18.4%

108

IEI $50,000+

2,766

23.3%

104

MEDIAN IEI

$35,358

(continued on following page)

2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) EMPLOYED

2016 READER PROFILE

2016 READER PROFILE MRI FALL 2015 AUDIENCE % COMP INDEX BASE: ADULTS 18+ (000) EMPLOYED 8,115

MRI FALL 2015

AUDIENCE

% COMP

INDEX

BASE: ADULTS 18+

(000)

EMPLOYED

8,115

68.2%

112

PROFESSIONAL/

3,096

26.0%

110

MANAGERIAL

ANY COLLEGE

7,204

60.6%

104

GRAD COLLEGE+

3,151

26.5%

91

ATTENDING COLLEGE

1,525

12.8%

154

SINGLE

5,761

48.4%

173

MARRIED

4,384

36.9%

69

ANY CHILDREN

5,225

43.9%

111

IN HOUSEHOLD

OWN HOME

6,819

57.3%

85

MEDIAN VALUE

$226,500

WHITE

8,838

74.3%

99

BLACK

1,761

14.8%

118

ASIAN

204

1.7%

52

OTHER

1,327

11.2%

115

SPANISH / HISPANIC ORIGIN

1,781

15.0%

98

METROPOLITAN CBSA

10,511

88.4%

103

A/B COUNTY

8,946

75.2%

105

C/D COUNTY

2,949

24.8%

87

READERS-PER-COPY

8.39

CIRCULATION (000)

1,495

Source: MRI Fall 2015

2016 EDITORIAL CALENDAR COVER DATE AD CLOSE ON SALE JAN 14 12/10 1/1 JAN 28

2016

EDITORIAL

CALENDAR

2016 EDITORIAL CALENDAR COVER DATE AD CLOSE ON SALE JAN 14 12/10 1/1 JAN 28 12/23
2016 EDITORIAL CALENDAR COVER DATE AD CLOSE ON SALE JAN 14 12/10 1/1 JAN 28 12/23

COVER DATE

AD CLOSE

ON SALE

JAN 14

12/10

1/1

JAN 28

12/23

1/15

FEB 11

1/8

1/29

GRAMMYs and Peter Travers’ Oscars Preview

FEB 25

1/22

2/12

Sundance Film Festival Recap

MAR 10

2/5

2/26

New Faces

MAR 24

2/19

3/11

APR 7

3/4

3/25

Country Special

APR 21

3/18

4/8

MAY 5

4/1

4/22

MAY 19

4/15

5/6

Playlist Special

JUNE 2

4/29

5/20

Summer Tours

JUNE 16

5/13

6/3

Summer Cable Preview

JULY 1 JULY 14 - 28

5/27

6/17

6/10

7/1

Summer Double

AUG 11

7/8

7/29

AUG 25

7/22

8/12

SEPT 8

8/5

8/26

Fall Music Preview/Football Issue

SEPT 22

8/19

9/9

TV Issue

OCT 6

9/2

9/23

Smart Cars

OCT 20

9/16

10/7

Hot Issue

NOV 3

9/30

10/21

NOV 17

10/14

11/4

DEC 1

10/28

11/18

Holiday Gift Guide

DEC 15 - 29

11/11

12/2

2016 Year In Review

2016 RATE BASE 1,450,000 TOTAL CIRCULATION 1,459,154 Paid and verified SUBSCRIPTIONS 1,385,800 Paid and

2016

2016 RATE BASE 1,450,000 TOTAL CIRCULATION 1,459,154 Paid and verified SUBSCRIPTIONS 1,385,800 Paid and

RATE BASE

1,450,000

TOTAL CIRCULATION

1,459,154

Paid and verified

SUBSCRIPTIONS

1,385,800

Paid and verified

 

PAID

1,321,991

VERIFIED

63,809

%

SUBSCRIPTIONS

95.0%

Paid and verified

NEWSSTAND

73,354

% NEWSSTAND

5.0%

% ABOVE RATE BASE

0.6%

SINGLE COPY PRICE

$4.99

BASIC SUBSCRIPTION

$39.96

Price/ 1 year

AVERAGE SUBSCRIPTION

$0.94

Price per copy

AVERAGE SUBSCRIPTION

$24.46

Price per year

%

SUBS SOLD

76.5%

12+ Month duration

%

SUBS SOLD

18.1%

13+ Month duration

%

SOLD WITH PREMIUM

0.1%

VIEW DETAILED AAM PUBLISHER’S STATEMENT VIEW DETAILED AAM AUDIT REPORT

Source: AAM Publisher’s Statement, Six months ended June 30, 2015.

2016 RATES & SPECS 4 COLOR GROSS NET FULL PAGE 233,270 198,280 2/3 PAGE 196,615

2016 RATES & SPECS

2016 RATES & SPECS 4 COLOR GROSS NET FULL PAGE 233,270 198,280 2/3 PAGE 196,615 167,123

4 COLOR

GROSS

NET

FULL PAGE

233,270

198,280

2/3 PAGE

196,615

167,123

1/2 PAGE

139,965

118,970

1/3 PAGE

93,310

79,314

BLACK & WHITE

GROSS

NET

FULL PAGE

209,945

178,453

2/3 PAGE

167,960

142,766

1/2 PAGE

125,965

107,070

1/3 PAGE

83,980

71,383

GROSS

NET

COVER 2

291,590

247,852

COVER 4

256,600

218,110

DOWNLOAD MECHANICAL REQUIREMENTS

TERMS & CONDITIONS

Rolling Stone Ratebase = 1,450,000 Frequency discounts are NOT applicable for Rolling Stone

2016 ONLINE CONTENT Audience DEMOGRAPHICS MALE 63% FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157

2016 ONLINE CONTENT

2016 ONLINE CONTENT Audience DEMOGRAPHICS MALE 63% FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157 A25-54

Audience

DEMOGRAPHICS MALE 63% FEMALE 37% A18-34 5.9 MILLION USERS, INDEX 157 A25-54 7.7 MILLION USERS, INDEX 131 MEDIAN HHI $87,919

Source: comScore Media Metrix, 10 month average (Jan – Oct 2015)

TRAFFIC

• 22.2 MILLION UNIQUE VISITORS

• 183.3 MILLION PAGE VIEWS

• 2:41 MINUTES PER VISIT

Source: Google Analytics, 11 month average ( Jan – Nov 2015 )

SOCIAL EXTENSIONS FACEBOOK: 4.3 MILLION FANS TWITTER: 4.8 MILLION FOLLOWERS

Source: Facebook/Twitter fans/followers as of 11/30/15

MOBILE (SMARTPHONE + TABLET)

• 13.2 MILLION UNIQUE VISITORS

• 80.2 MILLION PAGE VIEWS

Source: Google Analytics, 11 month average ( Jan – Nov 2015 )

SMARTPHONE: 11.1 MILLION UNIQUE VISITORS TABLET: 2.1 MILLION UNIQUE VISITORS

Source: Google Analytics, 11 month average ( Jan – Nov 2015 )

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